Adnews Summer 2014 - Creative Services Edition by adnews magazine

summer 2014

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THIS AD IS AN EMBARRASSMENT TO

DAVE NEWBOLD. N

ot because it’s somewhat mundane looking,

advertising…” and “Recipients are outstanding

although that’s a fair criticism.

members of their profession and their

Not because the headline isn’t kerned as

community.”

painstakingly as it might be. The letter spacing

Now we could debate their overuse of the

between the A and V in Dave, for example,

word “outstanding” in these statements. Dave

leaves something to be desired. And certainly not because the image

certainly would. But the real objection he would have is the fuss that surrounds

looks marginally off-center. It is, by

these moments of public recognition.

the way. It’s a full 1/32nd of an inch

Dave is a perfectionist, but he’s an

to the right.

unassuming perfectionist who doesn’t

All of these details would be unacceptable

exactly revel in the spotlight. Yet it’s

to Dave if this were an ad he

difficult to imagine someone who has

was reviewing. But it isn’t. It’s a

had a more noticeable and lasting

congratulatory ad from those who

impact on Utah’s ad industry.

know him best and respect him most.

So, sorry Dave. Sorry for celebrating

To explain, Dave was recently recognized

the clients and agencies you’ve

by AAF Utah with the Silver Medal Award,

influenced, the awards you’ve won, the careers

the highest honor the American Advertising

you’ve fostered and the young minds you’ve

Federation can award to a member.

mentored over the years.

Their words, not ours.

We apologize most of all for the feelings of self-

They go on to say similarly nice things like,

consciousness this ad will surely cause.

“The award is presented to men and women who have made outstanding contributions to

But if anyone deserves a little more of this sort of embarrassment, it’s definitely you.

Congratulations on receiving the AAF Silver Medal Award.

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summer 2014

departments 6

news briefs veritiv formed—xpedx and unisource cisco selects mrm//mcann for global demand mrm//mccann wins “utah: life elevated” initiative park city studios and uvu complete stage creative showcase

features 12 dave

newbold honored with aaf-utah silver medal award 14 go films’ adam abel and ryan little release 3rd in saints and soldiers franchise, “the void” 16 chuck sharp creates format for the right intel 18 neuromarketing today - joanne bloomfield breaks it gently that people only skim websites

directories 21-22 22 23 25 26 27-28 29 30 31

d agency directory a brand development design directory - illustration direct response directory marketing research interactive directory media buyers directory mobile marketing & public relations social media directory

what’s ahead fall 2014 space: aug 29 art: sept 8 release: oct 10 focus printing • outdoor • periodicals • exhibits • meetings • events • promotional products winter 2014 space: oct 10 art: nov 14 release: dec 12 focus television • radio • digital media arts sundance edition 2015 space: nov 14 release: jan 22 focus production - entertainment, commercial aaf - utah addy winners book 2015 release: feb focus production - entertainment, commercial spring 2015 release: apr focus creative services summer 2015 release: july focus print services autumn 2015 release: oct focus broadcast and digital media Publisher / Editor: susen sawatzki • susen@adnewsonline.com Business Development: lonnie blanton • lonnie.adnews@gmail.com Cover Illustration: dung hoang • hoang@shaolinfury.com Interior Design and Layout: volsic creative • dvolsic@xmission.com Printing and Mailing: hudson printing • hudsonprinting.com a d n ew s p 801.532.1325 www.adnewsonline.com No responsibility is assumed by the publisher for its accuracy or completeness. All rights reserved.

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summer 2014

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publisher’s notes s us en sa wa tz ki

As a publisher covering the film industry, knowing Marshall meant open doors for the asking. He is approachable and generous with introductions, ideas and laughter. I spoke with Marshall about his tenure at the Utah Film Commission which began at the onset of the recession, so his leadership story is one of struggle as well as triumph. Marshall decided that when the outside market was not coming to Utah, he would build the industry from the inside out—a vibrant local activity level keeps talent and crew here and fine-tuned for when the outside world recovers and comes back through. He and his staff along with the power of the MPAU, GOED and the legislature, lowered the limit to qualify for incentives from $1,000,000 to $200,000 giving local, independent producers a leg up. That move almost doubled the amount of local, independent films in one year. “That kickstarted us in the right direction— keeping our local filmmakers at home. The instate industry was on the rise which gave the needed support of the local production infrastructure which was aging,” says Marshall. The other strategic move that was possible with the support of government and the industry was passing HB99 which created an ongoing program that was conducive to television pilots and series. Productions in that sector rose from 13 in 2010 to 24 in 2011 marking a benchmark for growth. The predominant comment from crew and talent when he took the role of the film commissioner was, “I haven’t worked in six months.” to now he is hearing, “Geez, I haven’t had a day off in six months!!” Everything is personal for Marshall. When the local industry suffered, he felt the pain and took on the burden to carry the weight of the industry. He and his team liked to handle things in a personal, face-to-face way. The members of the Utah Film Commission staff visited the Hollywood studios in person, talking to them about what Utah has to offer. They also visited Utah’s regional film offices in order to learn how to best market the various and resplendent assets of the different regions. He describes the pure joy of seeing an instant economic infusion into rural areas when a production landed on the scene. “We 4 adnews |

summer 2014

tribute to marshall moore outgoing director of the utah film commission have accounted for $200 million in direct spending during my term. And that doesn’t account for the broader economic impact of lodging, tourism or even the long-term effect of showcasing Utah’s scenery to the world.” But what he is so very proud of is the result of a three-year effort—“The Sandlot” anniversary reunion. Gathering the original cast at the Glendale location and celebrating the legacy of such a great film will stand as one of Marshall’s personal bests. Not a moment in limbo, he was snapped up to work on locations for the locally produced BYUtv television series, “Granite Flats”. And for the long term, he is working on a film based on a story that he procured the rights to with higher education also on the slate. I invited members of his fan base to contribute thoughts and comments as he moves to his next iteration following more than a decade with the Utah Film Commission. “Marshall is a great ambassador of film and a friend to all. He has left the industry

better than he found it.” ~Vicki Varela, Managing Director Tourism, Film and Global Branding for the state of Utah “His passion for the movies and the industry is known by all as well as his great commitment to those working in the industry. He shows great kindness when he deals with people and is the source of many great ideas. His connection to the industry will certainly be missed.” ~Leigh von der Esch, Former Film Commissioner and Managing Director of Tourism, Film and Global Branding for the state of Utah “Marshall is a great boss, mentor and most importantly—person. His presence in our office will be dearly missed, but his impact on the local film industry will not be soon forgotten.” ~Derek Mellus, Interim Director of the Utah Film Commission (UFC) “Marshall has been a great friend and a wonderful mentor. His dedication to the Film Commission was unstoppable. Marshall

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got the job done, no matter how difficult it was—always with a smile.” ~Mimi Davis Taylor, Producer Services Executive, UFC “Marshall was the great mediator. He brought the local film industry together.” ~Ricky Flores, Marketing and Creative Executive, UFC. “Marshall has been and will continue to be a tremendous asset to the Utah film community. He has always exemplified having a positive attitude and admirable leadership while being a great friend. We will miss him dearly but wish him the best on his new business venture.” ~Jenica Schulz, Communications Specialist, UFC “Marshall Moore—he was passionate every day of his entire career at the State. He’s been a bona fide dignitary as far as reaching out to producers, letting them know what’s available and mostly, he’s become a friend to many. He took it on to be a scapegoat for whatever’s wrong because he is a leader with interest in doing what’s right. I look forward to seeing him in the freelance market—he’s a talented and experienced location scout. No doubt about it, he’s a friend for sure and we’re going to miss him.” ~Jeff Miller, President of Motion Picture Association of Utah, MPAU and Vineyard Productions

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“I have known Marshall Moore for 20 years, and in fact, gave him his first assignment as a Utah resident as the Location Manager on ‘Breaking Free’. Marshall has done an exemplary job as Director at the Utah Film Commission. He brought to the job an amazing knowledge of locations that the state has to offer and was excellent at selling filming in Utah to the Hollywood production community. Further, Marshall adapted well to the political considerations of his position, and of utmost importance he always performed his job with integrity. The Utah Film Commission will miss Marshall’s talents and optimism. I wish him all of the best in his future endeavors and am happy to say that he continues on as one of my dear friends.” ~Don Schain, Producer summer 2014

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news briefs VERITIV FORMED BY JOINING XPEDX AND UNISOURCE

UT On July 2, 2014, Veritiv Corporation

began trading on the New York Stock Exchange under the symbol VRTV. Veritiv, calling itself a distribution solutions company providing end-to-end print, packaging, facility and logistics solutions, is the combination of xpedx, formerly a division of International Paper and Unisource Worldwide, Inc. Mary Laschinger, Veritiv Chief Executive Officer and Chairman is leading some 9,500 employees in more than 170 distribution centers across North America. The name Veritiv comes from the roots of three words. The Latin word “verity” means truthful and honest. Veritiv truncates two words, “active” and “connective”. In a press release, Laschinger mentions that the hybridized name reflects a core strength of the new organization: “We are true to our word, true to our clients’ needs and true to our values.

CISCO SELECTS MRM//MCCANN AS GLOBAL DEMAND GENERATION AGENCY-OF-RECORD UT MRM//McCann, a global customer experience-marketing agency and part of McCann

Worldgroup, has been named as global demand generation agency-of-record for Cisco Systems Inc. (Cisco). MRM//McCann’s breadth of B2B Marketing solutions have been employed to elevate and expand upon Cisco’s demand generation activity around the globe. The engagement is being led globally from MRM//McCann’s Salt Lake City office; the network’s global B2B center of excellence. The Agency’s San Francisco, London, Singapore, Beijing and Buenos Aires offices will also be part of the global organization. Michael McLaren, MRM//McCann CEO stated “Cisco is the pre-eminent worldwide leader in networking and is as committed as ever to its belief that ‘connecting the unconnected’ will fundamentally transform the way the world works, lives, plays and learns. Cisco is a powerhouse in every category in which they compete and a world class brand and marketer. We’re thrilled to be a part of educating and engaging customers about the Cisco story, solutions and services.” Joseph Puthussery, VP of Marketing, Global Demand Center for Cisco stated “MRM//McCann brought the most inventive ideas to the process, and genuinely understand the role Cisco plays in bringing powerful connections to the world. To that end, we are pleased to begin a new relationship with MRM//McCann as our Demand Generation partner moving forward.” Lori Feld, President of MRM//McCann West and global executive lead for the Cisco account, commented, “We share Cisco Chairman and Chief Executive Officer, John Chambers’ ambition to get the right information at the right time to the right device to the right person to make the right decision. We’re eager to put that information in the hands of businesses with the need and aspiration to navigate the ever-connected world.” Laura Fay, VP of Integrated Marketing and Communications for Cisco said, “We are tremendously excited to partner with MRM//McCann to dramatically elevate our content and creative as we strive to better drive our marketing initiatives. They’ve demonstrated understanding of our industry and their approach to customer-centric marketing will be key in delivering breakthrough creative and messaging that resonates with our most meaningful audiences.”

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6 adnews |

summer 2014

news briefs MRM//MCCANN WINS “UTAH: LIFE ELEVATED” BRAND INITIATIVE

PARK CITY FILM STUDIOS AND UVU

UT MRM//McCann has been selected to develop and launch an integrated global branding

UT Park City Film Studios in conjunction

strategy by the Utah Governor’s Office of Economic Development (GOED).

with Utah Valley University, has announced the completion of its technical, digital motion capture stage, now open, at UVU’s Wasatch campus in Heber City.

The MRM//McCann West regional headquarters in Salt Lake City prevailed among a group of regional and national firms for the award. The “Utah: Life Elevated” campaign has previously been dedicated only to Utah Office of Tourism efforts. However, a recent research study among prospective travelers and business executives proved that the campaign could be boosted as a statewide brand, with the potential to amplify the perceptions of all aspects of the state’s economic endeavors. Vicki Varela, Managing Director of the Utah Office of Tourism, Film and Global Branding, stated, “We want ‘Utah: Life Elevated’ to differentiate and validate Utah as a great place to visit, live, learn, work and play. Utah’s quality of life is a powerful personal and business driver. We are pleased to have a strong partner like MRM//McCann help us execute this integrated global brand for the state.” The multi-year effort will encompass all aspects of a comprehensive branding and public engagement program to modernize and promote “Utah: Life Elevated” in-state, nationally and internationally. The program will enlist the business community and all residents in a shared vision of Utah’s great quality of life and business environment, and will help recruit out-of-state business, talent and tourists. “We believe there can be exponential power in the State of Utah brand when it is structured and communicated in a manner that all residents of Utah will support. There has been a tremendous amount of momentum in economic growth in Utah, with the relocation or expansion of more than 100 firms over the last few years, including companies such as Goldman Sachs, Adobe, Boeing and Procter & Gamble in Utah,” said MRM//McCann West President Lori Feld. “As a Utah-based company that has experienced exceptional growth by leveraging the allure of our state’s resources, we are more than just believers. We’re a testament to what can be achieved in Utah. This is a thrilling opportunity for us.”

“We are thrilled to bring the first truly all-encompassing virtual production stage to Utah that provides motion capture, virtual set and production pre-visualization capabilities,” said Greg Ericksen, chairman of Park City Film Studios. “This initial virtual stage is just a small piece of the overall blueprint that Park City Film Studios intends to provide filmmakers in Utah which includes mobile on site services.” In addition to the stage completion, initial film classes for film students have begun. “We are excited to work with Park City Film Studios and Ron Fischer to provide such innovative technologies and opportunities for aspiring filmmakers,” said Michael Savoie, Utah Valley University dean of computer technology “Our collaboration with Park City Film Studios means the next generation of digital artists will have a home where education, research, development and commercialization of ideas and vision can occur.”

The program is scheduled to be produced late in 2014.

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summer 2014

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creative showcase 1

Richter7 2

Agency Fusion 3

BRIEFS > Richter 7

1 UTAH’S HOGLE ZOO - New TV spot for the Summer Savanna exhibit. It’s a new permanent habitat featuring giraffes, zebras, ostriches and (for the first time in 10 years) lions. 2 CAMPSAVER - A series of executions that sell the Utah-based retailer of brand-name outdoor gear. They have an outlet in the Logan area, but most of their business is online. Other executions of these ideas are currently being developed to extend the campaign . > Agency Fusion 3 BAREBONES - A catalog for the sustainable outdoor products company 4 Recent logo developments

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summer 2014

Creative Showcase Sponsor

summer 2014

creative showcase

Red Olive

Eli | Kirk 10

Lonnie Blanton

BRIEFS > Red Olive

- Web and mobile app design REPAIR campaign > Lonnie

summer 2014

IM FLASH - Facts and Figures

IM FLASH - Responsive Web and mobile design 10 DONNY.COM website 13 SEASON OF THE WITCH logo design

> Eli | Kirk

Blanton

9 TIMPANOGOS STORYTELLING Logo design

7 11

SPODIT - Mobile app design 8 EDGE HOMES FORT NOX Logo design 12 CASCADE COLLISION

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summer 2014

Creative Showcase Sponsor

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creative showcase

Jibe

Love Communications 15 14

Volsic Creative 16 18 18

BRIEFS > Love Communications 14 TRACY AVIARY - Signage and transit > Jibe 15 NEWVO - Branding - company name, brand, website and corporate video. > Volsic Creative 16 ASCEND LIVING - Passport Sales Kit 17 ASCEND LIVING LIFESYNC - Daily and nightly essentials package design 18 WESTMINSTER COLLEGE OPERA DEBUT POSTERS by Dave Volsic

10 adnews |

WESTMINSTER COLLEGE SCHOLARSHIPS- College endowment and fundraising brochure - all Volsic Creative projects designed

10 adnews |

summer 2014

Creative Showcase Sponsor

summer 2014

creative showcase

RIESTER 22

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WHERE IT’S 68˚ ALL WINTER. Even when it’s freezing outside you can stay warm and save energy when you set your thermostat to 68 degrees. You’ll also save money. Plus, by turning off lights, computers and other electronics when

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The people of Wattsmart know that one of the simplest ways to save energy is to install efficient lighting. Both CFL and LED lights use much less energy. Up to 85% less, in fact. And

will also help them save money on their electric bill. You may not live in Wattsmart, but you can learn to live wattsmart ®. Learn how to weatherize your home at bewattsmart.com.

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People in Wattsmart wouldn’t dream of having drafty windows or doors. They know a little caulk or weatherstripping can keep precious energy from escaping. Simple improvements that

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BRIEFS > RIESTER 21 ROCKY MOUNTAIN / PACIFIC POWER - Wattsmart print ad campaign 22 ROCKY MOUNTAIN / PACIFIC POWER - Wattsmart ad television campaign. > ThomasARTS 23 KEN GARFF- “We Hear You” outdoor ad campaign 24 AARP - Smart Drive coupon offer 25 ZIONS BANK- Television ad campaign summer 2014

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summer 2014

Creative Showcase Sponsor

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“I believe in something I call CEREBRAL CREATIVITY— advertising that makes people think, wonder, discover, react and mentally participate. That’s the kind they remember better, enjoy more, and talk about. And ‘talked about’ advertising is the best kind,

primarily because it’s free.”

Dave Newbold

President / Executive Creative Director, Richter7

Dave Newbold, President and Executive Creative Director of Richter7—baseball fanatic and bonsai tree aficionado was honored with the 2014 American Advertising Federation Utah’s Silver Medal Award. Quiet, considered and intensely creative, Dave epitomizes what creative leadership should be. We wanted to know more about his creative philosophy and what keeps him at the top of his game creatively after so many years in the business. SS: What era do you think was the most creative?

SS: How can you tell when creative is great?

DN: I guess most people in the industry would say the 60s with the

DN: That’s the classic question every advertiser wants to figure out.

likes of Bill Bernbach. When I came out of school in the 70s it had gone a bit vanilla; probably because of the recession. I think the 80s was a time when you saw a whole lot of interesting creative. It was a joy to be in the business at that time for me.

It’s really whether the ad makes people feel, think and do something. Does it make them play catch with you? If they look and say—‘Oh I get it’—then it’s working.

SS: How would you characterize the 80s in terms of what made the work so fun and creative? DN: What characterizes great creative now was true then and always. It

I’m a baseball fanatic so I often equate things creatively to playing catch. If I throw you a good idea, you have to do something with it; you have to catch it and maybe throw it back to me. That’s what good advertising does, it makes people participate and then do something.

comes down to great writing and design; when you mix the two, 1+1=3.

SS: Have you ever thought about writing a book?

SS: Are you having as much fun creatively working in online media?

DN: I don’t have the attention span to do that, but I did write a short

DN: I don’t know if fun is the right word. It’s a challenge; there are so many moving parts to the Internet—it’s a real challenge to be good at everything. When you do it right it can be fun, but when you’re trying to figure it out…it’s not so fun (laughs). The Internet has made everything a little bit more tricky and diluted in some ways. There are so many things you can do with the Internet. Some of the time you reach millions of people, but more often than not you reach a little group of people but can become famous for reaching that little group. It’s still creative and interesting, it just doesn’t have the broad audience reach that TV and magazines did at one time. But, again, the creative rules remain the same. You need great writing, good art direction and a good concept or you’re in the same boat as a bad magazine ad.

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summer 2014

e-book that was primarily about lessons I’ve learned throughout my career. It’s called, “Disruptive Dogma” and you can download it on our website. (Page excerpts from “Disruptive Dogma” are featured above.)

SS: Do you really believe in breaking the rules and disrupting things, being the calm and low-key guy that you are? DN: Yes, as much as we can. Not just for the sake of breaking the rules. I’ve always felt that from an advertising standpoint, risk is being safe.

SS: Your office walls are covered in all kinds of stuff. What’s going on up there? DN: When I see great things I like to cut them out and paste them on the wall so I don’t forget them. I guess my walls are the home of my philosophy; I like to keep learning.

THERE’S A DANCE FROM THE 60’S CALLED THE TWIST. CHUBBY CHECKER SANG ABOUT IT. ITS NAME HAS DIRECT APPLICATION TO CREATING EFFECTIVE ADVERTISING. THE BEST ADS HAVE A TWIST, A TURN, AN UNEXPECTED ANGLE. LET’S DO THE TWIST.”

All quotes by Dave Newbold, President/Executive Creative Director, Richter7 Interview by Susen Sawatzki Dave Newbold

President / Executive Creative Director, Richter7

Photo of David by Scott Peterson

SS: You’ve been characterized as one of the great mentors. What is your mentoring style? DN: Every creative person wants the freedom to fail. So I say, “this is your project; have some fun with it.” I teach them how to brainstorm effectively and try to guide them so they understand that conceptual work is better than just a cute headline. I also give every member of my creative team three books. Hey, Whipple, Squeeze This by Luke Sullivan, which is the best book ever written on how to create interesting advertising. The Fountainhead by Ayn Rand, which is about a creative idealist who would rather walk away than do shoddy work. The Agony and Ecstasy by Irvine Stone, which is about the great Michelangelo; undoubtedly one of the all-time great creative directors. If you notice, my nameplate doesn’t say Dave Newbold, it says Howard Roark. He’s the main character in The Fountainhead; and I suppose he’s my alter ego. I wish I could say I was that much of an idealist, but he’s my great example.

SS: If you could work on any account, what would it be? DN: I’ve already worked on it: Major League Baseball, which I did while employed at Bonneville Communications. Our objective was to get more people to the games. We did that by conveying the emotion, fun and unusual personalities of baseball. We created stories around the stars of the game; their backstories. It made people relate to them, want to befriend them and therefore attend more games. People remember stories more than they remember facts and figures. Stories are always a good way to sell.

SS: What would you like people to know about you? DN: Only that any success I’ve had in the ad business is not attributed to me or my talent but to working in good agencies where the people who lead them appreciated and wanted to create innovative advertising; and because I’ve been fortunate enough to be surrounded by very talented people. They inspire me as much as, if not more than I have helped them. The worst thing I could ever do is take credit for all the good work I’ve been associated with throughout the years.. summer 2014

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Adam Abel and Ryan Little

THE VOIDÂ Third in the Saints and Soldiers Brand

Utah has become synonymous with independent film and Go Films is no exception to the rule that some of the best filmmakers in the world got their start in Utah. We met with Go Filmsâ&#x20AC;&#x2122; co-founders Adam Abel and Ryan Little to ask about their success and how Go Films came to be. 14 adnews |

summer 2014

photo by Scott Peterson

bel and Little met in 1998 working as production assistants on a number of shows; cutting their professional teeth and forming a friendship that would shape their lives both personally and professionally. Their schooling progressed, both honing their respective skills in very different areas on set. Abel was more focused on the business end of movie making and Little on cinematography and directing. In 1999, his final year at BYU, Little shot a short movie for his finals project entitled “The Last Good War” which earned him a string of awards including a Student Emmy for Best Dramatic Film and the Jimmy Stewart Memorial Award which was presented to him by Stewart’s Daughter, Judi Stewart. As both Abel and Little slogged it out in movie production, they got to talking about making their own movies and ‘being in control’ of their collective destinies. Little suggested that they should try and make a feature-length WWII movie. Abel had contacts that could possibly fund their first project, so they set about showing Little’s short in hopes of getting funding to make a feature-length version of it. They pitched it to the investors as ‘this is what we made with $2,000 imagine what we could do with closer to a $1 million.’ Luckily, their investors decided to take a chance on them—thanks in part to Adam’s relationship with them and the quality of the work itself—and “Saints and Soldiers” became a reality. A little over a year later, the movie was ready to hit the Festival trail and the work began. Abel had no experience with the festival circuit and Little’s experience at college taught him that the festival circuit was no joke. He suggested they enter 16 different festivals and if they were lucky they might get into three or four.

They got into all 16. They won all 16. SS: Did you know the movie was that good? Little and Abel: NO! (Both laugh) Little: We hired some writers to help with the script and when they saw the finished movie they were unimpressed with what we had done with it. Having been pretty much told by the writers that we made a crappy movie, we had no idea what we had on our hands. We didn’t know how we got into 16 festivals. So, when we won them all (One, the Grand Prize that came with $50K of cash) it was crazy! Abel: The thing is, things haven’t really changed. There’s still uncertainty when we go out to festivals. You think, ‘I don’t know, I hope somebody likes it.’ Little: Oh yeah, every time. (Laughs) SS: Where did you go from there? Abel: We had no idea that we were setting ourselves up for what our careers have gone on to become. Ryan, particularly, didn’t want to be pigeon-holed as the ‘war guy’ and so after “Saints and Soldiers” we made a bunch of diverse movies including a 1950s family action and a rugby movie. Later, Peter Urie, CEO of Metrodome reached out and asked for a meeting with us at Sundance (Film Festival). He told us “You really need to make another Saints and Soldiers.” But we were unsure, I mean everyone in the movie died! So we asked him if he wanted a prequel or something similar. He just answered “I don’t know, but we just sold one million DVDs in the UK—you officially outsold ‘Saving Private Ryan in the UK.’” We had no idea! SS: Seriously? How did you not know that? Abel: Well, the sad truth about the industry is that, unless you have an honest distributor, the system is set up to screw the filmmakers. Before Peter was at Metrodome we had just taken the offer our sales agent had put in front of us which was a small amount of upfront money and a minimal royalty. Thankfully, Metrodome was one of the good guys and paid all of our royalties. Even though the checks were sizeable, we had no idea how successful it had been because of the original deal. To this day, Peter Urie is much more open with our deals—maybe to make up for the first deal that made them so much money. (laughs) We literally had no idea how successful it was.

Peter is the one who put it into our minds to do more Saints and Soldiers films and create a franchise. We didn’t see it as a brand. It wasn’t until we were already on the set of another war movie “Foxhole” that we discussed it being a Saints and Soldiers movie. That movie went on to become “Saints and Soldiers: Airborne Creed” and we went from there. The evolution of the brand was not planned at all. Since its creation in 2002, Go Films has been the driving force behind a number of award-winning films, “Saints and Soldiers”, “Outlaw Trail” and “Forever Strong”. One of the reasons for their global success is that they chose to work to a slightly different model than most independent production companies. The combination of Abel’s business skills and Little’s creative vision combined to create a direction most independents actively avoid—mass appeal. Abel: It takes as much effort to make a movie that appeals to some [a smaller audience] than it does to make a movie that appeals to a much broader group. The model we have always worked to is to hedge our bets [with the audience] and create something that has more appeal internationally and bigger domestic interest. Their strategy has paid off putting them among some of the best known independent film makers in Utah’s illustrious crop of production companies. SS: So, what’s next for you guys? Little: The third in the Saints and Soldiers series “The Void” released on August 15, 2014—10 years after the first film. We’re excited about that. Right now we are reviewing a number of projects, but we are still assessing whether they have universal appeal—which is critical to us—and not just something for the U.S. market. SciFi seems to be the next genre we’ll tackle. We’ll eventually do another war movie because they are very fulfilling as we’re not just making a movie, we’re honoring these people who sacrificed so much for us. Also, WWII veterans are getting old and it’s great to watch the movies with them, so we’d like to make more while we can still share it with them. It’s nice to do something that means more than just a movie; that people are moved by and appreciate. Independent film making is hard but we both enjoy the creative freedom that comes with being able to create our own movies. The buck stops with us, which is good and bad.

We love making movies; that’s the bottom line. summer 2014

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RIGHT INTEL. CHUCK SHARP

IS A MAN WITH DATA ON HIS MIND; BIG DATA, LITTLE DATA BUT, ABOVE ALL ELSE, RELEVANT DATA. For Sharp, there is no such thing as flat data; for him, data is a 3-dimensional, living entity that can help shape real-time interactions that transform brands. His passion for making data work is quickly making him a recognized leader in both analytics and general marketing. But what makes his approach so ground breaking, is his deep understanding of how marketers really work. As he says, so succinctly on his company video. “Machines are fast, but really stupid. People are slow but brilliant.” Sharp has worked with analytics since graduating college in 1999, and his passion for connecting people with data in truly meaningful ways drove him to create his first company, Sharp Analytics. After five years of solid development and considerable success, Sharp Analytics was snapped up by iCrossing (digital agency of record for some of America’s leading brands and at the time one of the largest privately held global digital agencies) which in turn was sold to the Hearst Corporation. His time with Hearst transformed the way he thought about data and the role it played in the marketing mix. He saw firsthand how people actually used the data or didn’t. His ‘ah ha’ moment came after he and his team built a beautiful global data interface for LG which pulled together 13 different data sources. He kept checking in to see how it was being used and saw that nobody was logging in. He realized that creating a data ‘destination’ wouldn’t work because people simply don’t have time to go to the destination. So, he went to Hearst and suggested that they change the way they collected data. If they took a more journalistic approach to data collection; they would build stories rather than data cylos. Hearst didn’t want to go there, so in 2011 Sharp created Right Intel to do just that. 16 adnews |

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When you say ‘big data’ most marketers usually think ‘big pain in the ass’ and given how cumbersome a lot of so-called big data solutions are, it’s not an unfair position to take. Sharp wanted to create something different and set about developing a solution that would enable people to extract the gold from their data in a way that is not only manageable, but inherently sharable. Genius. The subtle shift in perspective—humans before data—is what really sets Right Intels’ solutions apart. This isn’t just data collection or even mining, it’s a data evolution. The beauty lies in the simplicity of the idea behind it. The company description sums it up: Right Intel filters data, collects insights from experts and packages it in easily digestible ways. It’s software that helps you deliver the Right Intel. adnews publisher, Susen Sawatzki spent some time with Sharp and asked him to describe what makes the ‘right intel.’ Sharp: Marketers are looking at a ton of data [from digital and traditional sources] and trying to figure out what it all means. We [Right Intel] allow people to bring that all together and tell stories with the information. We feel that story telling is what it’s all about when it comes to generating usable insight.

PHOTO OF CHUCK BY SCOTT PETERSON

SS: What makes data/stories usable in a real way? Sharp: We think it’s a combination of 3 things. 1. Insight needs to be pushed to where people are already; you can’t expect people to have to log into anything. 2. The person closest to the data has to provide a two-cents narrative on why it matters—what the implications are. Let’s say there is an interesting tweet, the person closest to that tweet should be the one to talk about it and offer recommendations for next steps, but the rest of the team needs to see it so they can assess it as part of a whole; which leads us to the core of Right Intel’s solution. 3. Good insight is a combination of things. That is, a tweet with an article and a chart tells a more cohesive story than just one of those data threads alone. Rolling it all together in a meaningful way and pushing it out to the right people is when we start getting to the right intel. SS: How do you go about doing all that? Sharp: It’s hard. It’s part people, part technology and a lot of patience. Data is about progress not perfection; perfect data is pretty much impossible to find. So, it’s really important that all of the ‘players’ in your mix have an outlet to share important insights in a way that people can see in real time and act accordingly. Too many critical bits of data or insight are lost in the ether. Right Intel is about knowledge aggregation and management; creating

insight teams that replace disparate channels and a million emails that people never read. Whether for an agency or client direct, Right Intel delivers insights that make a tangible difference. When agencies have to provide thought leadership alongside tactical campaign execution. It works as a prospecting tool as well as a client value add. For clients, it provides a cohesive medium to bring multiple agencies, analytic teams and merchandisers together in one place so collective insights can be leveraged in real time. Integration is king these days, but so often ideas aren’t integrated at the same pace as raw data. Sharp describes it as ‘Pintrest for Business’ and he’s not far wrong. It’s easy on the eye with a simple column layout that puts the insights up front with data. Pushed to the right people, data and insights share space in a way that not only makes sense in the real world, but takes the poor human who has to grind through data into consideration. Right Intel dishes up brand intelligence the way you need it (you choose to share it in a variety of formats from emails to landing pages etc.), when you need it most—right now. Sharp has taken data and turned it into a living breathing asset.

summer 2014

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neuromarketing today

What the by Joanne Bloomfield, FCIM

People aren’t reading your website—they’re scanning it. in an ideal world, people would read every, lovely, rambling, gorgeous word on a web page.

In western cultures, we read left to right and so our natural start point is the upper left of the page/screen. This is the place to put the really important stuff. Getting them to read on, or stay longer, will come down to how you layout the rest of the page. We know they will start on the top left of a page—your job is to catch them there and then lead them into focused searching that avoids an elongated F and encourages an even, directed reading pattern.

They don’t. Get over it. The reality is that people are scanning your text, and if you break the behavioral rules of layout design, you’re basically shooting yourself in the foot—or should I say—wallet. When people ‘read’ they take a chronological trip along each line. When they scan, they are all over the place.

CHUNK IT One of the most repellent things a user will encounter on a Web page is a wall of text with long paragraphs and no headings or links. In a lot of cases, the reader won’t even bother to scan the text because his initial impression will lead him to believe it’s just a wall of waffle—whether that is true or not, it’s folly to think your content is so compelling that everyone will read it top to tail. The best approach is to break it down into smaller chunks (also known as the Layer Cake approach) which greatly enhances the efficiency of scanning.

Eye tracking studies clearly demonstrate that people don’t ‘read’ content until they find something of interest to them and even then they only read it properly if it’s well laid out and beautifully written. If your site makes it difficult to find the information they are after, you will lose them. People scan because it is more efficient, not because they can’t be bothered. Recognize the difference and design your site accordingly. If you want people to ‘like’ you, make it easy for them. Remember, in the murky world of our subconscious (emotionally driven) brain, simple = true and true = trust. Always keep that in your mind when you’re considering design (for just about anything). Common sense tells us that too much text is a problem, but how much is too much? When is an image useful and when is it annoying fluff? Where the heck is the best place to put navigation? The list goes on. I don’t have enough column inches in this piece to answer all of the design issues, so I’m going to stick to some of the big ones. 18 adnews |

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LABEL IT

READING PATTERNS There is a definite pattern to how people read Web pages and, thanks to eye tracking studies, we can actually see what that looks like. The F Pattern – people are always looking for short cuts when it comes to reading anything on the Web.

Without much in the way to guide a reader through a page (layout) the reader scans in a rough F pattern which can be exhausting; and the further down the page they have to go, or the harder it is to get to the point, the less they will absorb and the more likely they are to bounce out.

Use sections and headings to guide the reader and help them to assess reading priority. Clearly label sections—have some white space between the heading and text, but not so much that the relationship is broken. Use emboldened text and color to highlight headings. Be cautious with overly graphic subject headers as this can be distracting. Simple = true. True = trust.

SHORT BUT SWEET Keep paragraphs short (one sentence is ideal).

F? TELL IT LIKE IT IS

Language and storytelling are extremely important. Tell your story in as few words as possible. Keep your writing simple and descriptive (avoid acronyms). When you think you’re ready to publish, take a moment to read it out loud. It should sound like natural language (nothing too stuffy and definitely stay away from referring to yourself or your organization in the third person … it’s creepy in real life, pompous in print).

LEAD THEM ON Use color and underlines—keep color-blind people in mind—to highlight links as people scan for links to assess the relevance of the information. If your subject includes lots of detail, it’s better to break it up across a number of pages and make sure that the links are really well organized so the reader can get to exactly what he needs…quickly. Please also note that if you use too many links the reader will tire of it.

SKINNY VERSUS FAT People read narrower columns more completely than wider columns.

PICTURES People HATE stock images (aka library shots, fillers, fluff shots whatever you want to call them) and several eye tracking studies have illustrated just how much people don’t like them. In a lot of cases it wasn’t even that people quickly glanced at them; they simply avoided them all together. If the image is too big and is clearly ‘fluff’ the reader will react the same as if it were a huge wall of text. People are fascinated by real—the not-soperfect shots of people who actually work in your office, who are properly laughing (we can spot a fake smile at 100 paces). Authentic imagery is so engaging it will not only hold attention but will serve to build a connection with the reader. If you want to capture attention, make sure that the images you’re using are either intriguing, real or super useful. If you want to dig into this subject more deeply, I highly recommend that you check out ‘How People Read The Web’ from Nielson Norman Group. It’s long (360 pages) but it’s easy to read and jam-packed with useful tips and brilliant examples of eye tracking studies. Best of all, a single license for this report is only $19! A proper bargain. http://www.nngroup.com/ reports/how-people-read-web-eyetracking-evidence/

Joanne Bloomfield, FCIM—Originally from the United Kingdom, Joanne is a Fellow of the Royal Chartered Institute of Marketing the largest professional and academic marketing organization in the world). She is a 26-year veteran of international marketing who specializes in the behavioral adaptation of marketing programs and is known for her incredibly high-performing direct campaigns. She also lectures about Marketing Communication at Universities in Europe and the USA. If you have any questions about this article or simply want to connect with Joanne email her at joanne@bloomfieldmarketing. com or connect with her on LinkedIn: www. linkedin.com/in/joannebloomfield/

When you’re under the gun, call on Volsic Creative for special projects. For overload. Or as a creative resource to save the day when you’re out of ideas. Volsic Creative works with ongoing clients, ad agencies, in-house departments, start-ups or just one-time thingamabobs. Whether it’s an ad, invitation, newsletter, corporate brochure, product roll-out or a total branding campaign, we’ve done it all. For a wide variety of appreciative clients. Sure, we’ve worked at big agencies on big brands solving big problems. But the only thing big about us these days is our thinking. We’ll give you an arresting style to make you stand out from the competition. Need hotshot copy? Or bang-up concepts? We’ve got your back. However, if you fancy yourself an amateur Zane Grey and just need design, we can do that, too. Give Volsic Creative a shot. VOLSICREATIVE .COM | DVOLSIC@XMISSION .COM | 435.940.1800

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C R E AT I V E S E R V I C E S D I R E C T O R Y I N D E X

22 Brand Development 24 Web Design 28 Web Development

26 26 27 28 29 29 30 31

american name services

forthgear, inc.

advantage utah

26 Mailing Services 26 Variable Data Printing

agency fusion

22 E-mail Marketing 26 List Broker/Manager

axis41

28 Web Development

21 Ad Agency

canvas

23 Graphic Design

22 Brand Development 24 Web Design

21 22 23 24

Ad Agency Brand Development Graphic Design Web Design

love communications

holmes & co. advertising

molding box

Ad Agency Graphic Design Web Design Traditional Media Buying

25 Database Marketing 26 Mailing Services 26 Variable Data Printing

intrepid

fluid

21 Ad Agency

21 Ad Agency 23 Graphic Design 24 Web Design

hudson printing

eli | kirk

jibe media

21 24 27 27 28 29 29 30 31

21 23 24 29

c&s creative

Qualitative Research Quantitative Research Search Marketing Web Development Traditional Media Buying Online Media Buying App Development Strategy

30 Public Relations

jakob marketing partners 21 Ad Agency

Ad Agency Web Design Online-Lead Generation Search Marketing Web Development Traditional Media Buying Online Media Buying Public Relations Strategy

26 Variable Data Printing

mrm // mccann

21 Ad Agency 25 Direct Response Agency 31 Strategy

penna powers brian haynes 21

Ad Agency

r&r partners 21 22 23 23 24 22 28 29 29 30 31

Ad Agency Brand Development Illustration Graphic Design Web Design Database Marketing Web Development Traditional Media Buying Online Media Buying Public Relations Strategy

red olive

24 Web Design

richards&swenson 23 Graphic Design

richter7 21 22 30 31

Ad Agency Database Marketing Public Relations Execution / Measurement

riester

They don’t make ad men like they used to. In Loving Memory

C. Michael Foster March 21, 1947 – June 1, 2014

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21 24 26 26 28 29 29 30 31 31

Ad Agency Web Design Qualitative Research Quantitative Research Web Development Traditional Media Buying Online Media Buying Public Relations Execution / Measurement Strategy

royter snow design 23 Graphic Design

rumor advertising

21 Ad Agency 24 Web Design 29 Traditional Media Buying

saxton horne 21 24 25 28 29 29 31

Ad Agency Web Design Direct Response Agency Web Development Traditional Media Buying Online Media Buying Strategy

scribe public relations & marketing inc. 30 Public Relations

snapp connor pr 30 Public Relations

stephen hales creative 22 Brand Development

stilson

25 Direct Response Agency 25 Infomercials

the walton group 30 Public Relations

thomasarts 21 22 23 24 22 26 26 26 27 27 27 27 28 29 29 30 31 31

Ad Agency Brand Development Graphic Design Web Design Database Marketing Variable Data Printing Qualitative Research Quantitative Research E-Commerce / E-Learning Email Marketing Local Online Marketing Search Marketing Web Development Traditional Media Buying Online Media Buying Public Relations Execution / Measurement Strategy

vérité 21 24 25 27 27 28 28 30

Ad Agency Web Design Direct Response Agency E-Commerce / E-Learning Email Marketing Software Development Web Development App Development

volsic creative 23 Graphic Design

vox creative

21 Ad Agency 30 Public Relations

wilkinson ferrari & co. strategic communications 30 Public Relations

zabriskie & associates 30 Public Relations

A D AG E N C Y D I R E C TO RY

ad agency

ad agency continued

Marketing & Strategic Communications. C&S provides full-service advertising, public relations, web designs and integrated campaigns to generate results. We specialize in resort, real estate, professional and entrepreneurial clients. Award-Winning since 1987.

ad agency continued

mrm // mccann

c&s creative Cathy Slusher, President p 435.649.1234 f 435.649.1287 5532 Lillehammer Lane PO Box 2669 Park City, UT 84060 email: cathy@cscreate.com web: www.cscreate.com

ad agency continued

jakob marketing partners Julie Jakob p 801.930.5354 f 801.930.5886 4535 South 2300 East Holladay, UT 84117 email: julie@jakobmp.com web: www.jakobmp.com We’re more than your average advertising agency, we are your marketing partner. We will help you come up with a plan that will do more than look good on paper, it will produce results. And you never need to look any further for design, printing, website development, or media placement. We can do everything you need to brand and promote your business right here in Holladay.

Lori Feld, Managing Director Scott Kempema, Chief Growth Officer p 801.257.7700 f 801.257.7799 60 East South Temple, Suite 1400 Salt Lake City, UT 84111 A member of the world’s most experienced and largest global advertising network, MRM//McCANN is a full-service integrated marketing communications company with broad-based digital marketing capabilities.

Phil Case p 801.295.9820 ext.239 f 801.951.5815 1065 South 500 West Bountiful, UT 84010 email: phil@getfluid.net web: www.getfluid.net The ad world is always changing. So are we. We’re Fluid. We’re a digital marketing, advertising and design agency that isn’t afraid to look for solutions in unexplored territory.

jibe media Greg Lowe p 801.433.5423 175 West 200 South Suite, 1004 Salt Lake City, UT 84101 email: info@jibemedia.com web: www.jibemedia.com Long before the phrase ‘integrated marketing’ became a buzzword, we were creating campaigns that jibe. Our award-winning creative has produced powerful results for many of Utah’s best brands.

CLOSEST • Strategic Services -- market research, PMS?1807? brand planning and channel strategy • Media Services -- offline and online advertising, direct response, relationship marketing, social media and viral marketing • Creative Services -- corporate identity, advertising, demand creation, digital BLACK marketing, collateral, events, channel support • Digital Services -- Web marketing, site design, database development, system integration, measurement and reporting • Production Services -- print production, video and broadcast production, digital production

REVERSED

forthgear, inc. Brett Gee, President p 801.991.1060 f 801.991.1061 498 North 900 West, Suite 110 Kaysville, UT 84037 email: brett@forthgear.com web: www.forthgear.com Integrated Marketing, Communications & Design since 1995. Specializing in brand development, web design, graphic design, marketing strategy, SEO, social media, online marketing, content development and public relations.

holmes & co. advertising

Lisa Holmes p 801.355.2211 f 801.363.5929 34 South 600 East Salt Lake City, UT 84102 email: lisa@holmesco.com web: www.holmesco.com Full-service strategic marketing/ communications firm specializing in health-related clients as well as banking and direct-to-consumer marketing. Services include research, consulting, great creative, media planning/buying and all other aspects of marketing, communications and advertising.

penna powers brian haynes love communications Tom Love p 801.519.8880 f 801.519.8884 546 South 200 West Salt Lake City, UT 84101 email: tlove@lovecomm.net web: www.lovecomm.net Love is a many splendored thing, including, but not limited to, a full-service agency with expertise in brand planning, advertising, digital marketing and public relations. Working with Love means connecting clients to their customers, consumers and communities, and doing so in a meaningful way. Find out why all you need is Love.

Dave Newbold, President/ECD p 801.303.1501 208 South 400 West, Suite 200 Salt Lake City, UT 84101 email: dnewbold@richter7.com web: www.richter7.com We reach the brain cells that haven’t been killed yet.

PROCESS?BREAKDOWN C:?25

Specializing in B2B marketing, M:?100 channel Y:?100 strategy and digital communications, K:?25 our mission is to more effectively connect demand creation with the sales process—ultimately converting the mind share awareness into the market share of sales. Our holistic, fully integrated offering includes: PMS?BREAKDOWN

fluid

richter7

Chuck Penna p 801.487.4800 f 801.487.0707 1706 Major Street Salt Lake City, UT 84115 email: cpenna@ppbh.com web: www.ppbh.com PPBH is a total communications firm driven by technology. For more than 30 years we’ve helped clients solve tough problems with big ideas.

riester Laura Carlson p 435.647.2100 1441 Ute Blvd., Suite 360 Park City, UT 84098 email: lcarlson@riester.com web: www.riester.com Creating and believing in our clients’ purpose, and caring about the sustainability of their brands’ success, has led RIESTER to becoming one of the largest independent advertising, public relations and public affairs firms in the Western United States. RIESTER’s roots in Utah make the agency the longest running firm in the state.

rumor advertising Tyler Sohm p 801.355.5510 f 801.355.0603 455 North 400 West Salt Lake City, Utah 84103 email: tyler@rumoradvertising.com web: www.rumoradvertising.com Want award-winning creative that people can’t stop talking about? Strategic Branding. Engaging Advertising. Visionary Creative. Calculated Design. Responsive Web. RUMOR HAS IT.

saxton | horne r&r partners Cathie DeNaughel p 801.531.6877 f 801.531.6880 837 East South Temple Salt Lake City, UT 84102 email: cathie.denaughel@rrpartners. com web: www.rrpartners.com twitter: www.twitter.com/rrpartners facebook: www.facebook.com/rrpartners The depth and expertise of a national Top-10 independent agency, with the personal commitment and service of a local Salt Lake shop. The best of both worlds.

David Blain p 801.304.1066 f 801.304.1008 9350 South 150 East, Suite 950 Sandy UT. 84070 email: dblain@saxtonhorne.com web: www.saxtonhorne.com Our roots run deep in traditional media, and our sights are set on the digital future. We’re the spark behind some of Utah’s most powerful brands. Exceptional speed, strategy and service bundled in a dynamic, innovative communications company – that’s Saxton Horne.

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A D AG E N C Y D I R E C TO RY ad agency continued

brand development

thomasarts Dave Thomas p 801.451.5365 240 South 200 West Farmington, UT 84025 email: info@thomasarts.com web: www.thomasarts.com We get to the heart of our clients’ needs and produce impactful creative — quickly and affordably. Simply put, we’re strategic, nimble and egoless. Let our problem solvers help your company achieve its goals.

brand development continued

eli | kirk

agency fusion p 801.960.2030 155 North 400 West, Suite 460 Salt Lake City, UT 84103 web: www.agencyfusion.com Visual Identity, Naming, Brand Architecture, Marketing Collateral, Marketing Strategy, and Web Design. If you’re a brand—or want to be—we’ll help you know who you are and make you look your best.

r&r partners

Lance Black, Partner p 801.377.9321 250 W Center St #320, Provo, UT 84601 email: lance@elikirk.com web: www.elikirk.com If you’d like your brand, website or marketing program to make money instead of just cost money, let’s talk. STRATEGY + BRANDING + WEB + MARKETING

vérité Kimberley A. Jones p 801.553.1101 f 801.553.1215 608 West 9320 South Sandy, UT 84070 email: kjones@verite.com web: www.verite.com Vérité, a digital communications agency founded in 1993 produces unique and effective web tools as well as marketing, advertising, and training campaigns. We combine cutting edge creative with forward thinking technologies to strengthen brands, reach audiences, and get results. We’re producing tools and campaigns for: Adobe, Ancestry.com, Bard Access Systems, Intel, Mars Candy, Merit Medical, Mozy, Novell, Symantec and more. Design, Production and Development services include: Web Design – Motion Graphics – Video Production – Mobile Apps – eTools™ for Registration, Certification Programs, Content Management & eCommerce – Consultation and Execution for Social, Marketing and Advertising Initiatives. Are you ready to find out how amazing creative and innovative technology can come together for your business? Please give us a call or visit our website. We’d love to start a conversation, put our expertise to work, and let the results speak for themselves.

Axis41 delivers content marketing and communications solutions that clearly articulate an organization’s brand position. Everything Axis41 does is about inspiring your customer to have a lasting relationship with your organization. We do this by integrating marketing, technology and your business objectives. The agency was founded upon the premise that clear communication strategy—executed via relevant content and the appropriate WCM and analytics technology—leads to lasting customer relationships. Understanding the interdependence between information technology and marketing is a critical component of building a successful brand. Axis41’s approach is a complete integration of these two disciplines with your business and communication objectives. - See more at: www.axis41.com

Cathie DeNaughel, p 801.531.6877 f 801.531.6880 837 East South Temple Salt Lake City, UT 84102 email: cathie.denaughel@rrpartners. com web: www.rrpartners.com twitter: www.twitter.com/rrpartners facebook: www.facebook.com/rrpartners R&R Partners was the first agency in America to be named by Brandweek magazine as Grand Marketer of the Year. We get branding.

axis41 Jon Baddley p 801.303.6308 f 801.303.6339 175 West 200 South, Suite 4001 Salt Lake City, UT 84101 email: jbaddley@axis41.com web: www.axis41.com

brand development continued

fluid

stephen hales creative, inc.

Stephen Hales p 801.373.8888 f 801.373.8859 2230 N University Parkway, Suite 7D Provo, UT 84604 email: stephen@halescreative.com web: www.halescreative.com blog: www.halescreative.com/blog We’ve helped clients across the US and in two foreign countries build great brands since 1982. See our current portfolio on the Web: halescreative.com.

thomasarts Dave Thomas p 801.451.5365 240 South 200 West Farmington, UT 84025 email: info@thomasarts.com web: www.thomasarts.com Without good branding, a company can get lost in a sea of blah. We specialize in resuscitating brands and pushing companies to reach their full potential.

vox creative Lorena Riffo-Jenson p 801.364.8900 f 801.364.3780 1514 South 1100 East, Suite B Salt Lake City, UT 84105 email: lorena@vox-creative.com web: www.vox-creative.com Advertising-Branding-Design-Latino Marketing-Public Relations-Web

Eden Graphics, inc.

GRAPHIC DESIGN & BOOK DESIGN PORTFOLIO: WWW.EDENGRAPHICS.NET • book covers & interior layout • brochures • direct mail

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• • • •

websites posters invitations logos

• business cards • billboards • newsletters • banners

• • • •

calendars catalogs trade show displays menus

• newspaper & magazine ads • cd/dvd covers and booklets

I L L U S T R AT I O N

D E S I G N D I R E C TO RY graphic design

graphic design continued

thomasarts canvas creative studio Chris Owens p 801.636.3280 Cody Dobson p 435.669.3958 435 West 400 South, Suite 305 Salt Lake City, UT 84101 email: chris@canvascreative.com web: www.canvascreative.com We are a creative studio focused on UI/UX, interactive design, and brand identities. We help companies and start-ups create connections through mobile apps, websites, and branding.

Dave Thomas p 801.451.5365 240 South 200 West Farmington, UT 84025 email: info@thomasarts.com web: www.thomasarts.com Designing a brand isn’t easy. We have a creative team that doesn’t just make it look easy, they also make it look good—really good.

bailey-montague graphic design Rob Ronald p 801.328.0573 f 801.320.0575 email: rob@baileymontague.com web: www.baileymontague.com We are a talented group of designers. Call us today for your branding, web, and print solutions. Rob, Hugh and Paul.

marian mcdevitt p 801.582.3082

Our favorite thing to design is an upward sales curve, via logos, websites, collateral, sales materials, ads and more.

volsic creative richards & swensen fluid Phil Case p 801.295.9820 ext.239 f 801.951.5815 1065 South 500 West Bountiful, UT 84010 email: phil@getfluid.net web: www.getfluid.net The ad world is always changing. So are we. We’re Fluid. We’re a digital marketing, advertising and design agency that isn’t afraid to look for solutions in unexplored territory.

Mike Richards p 801.930.9862 6610 Juliet Way Cottonwood Heights, UT 84121 email: mike@richswen.com web: www.richswen.com Establish a brand, package a product, create a fresh new look, launch a product, or start a new business. We develop communication design that provides a voice for a company, articulating its message, inspiring people, building reputations, and capturing market share.

David Volsic p 435.940.1800 Park City, Ut email: dvolsic@xmission.com web: www.volsiccreative.com Highly experienced, award-winning creative outside the confines of an advertising agency or design studio. Full range of creative print and design services for a diverse range of clients and industries including real estate, consumer products, b2b, retail, institutional, and more. Creative alliance for in-house marketing and agencies. Portfolio online.

r&r partners Cathie DeNaughel p 801.531.6877 f 801.531.6880 837 East South Temple Salt Lake City, UT 84102 email: cathie.denaughel@rrpartners. com web: www.rrpartners.com twitter: www.twitter.com/rrpartners facebook: www.facebook.com/rrpartners If a picture is worth 1,000 words, our illustrations are worth somewhere in the neighborhood of 1,639. We do animation, too.

royter snow design Randy Royter, Scott Snow p 801.484.0419 1537 South Main Street Salt Lake City, UT 84115 email: bigr@royter-snow.com email: ssnow@royter-snow.com web: royter-snow.com Marketing, Graphic Design, Web, Branding, Illustration. We recognize the importance of integrating innovative design with solid marketing communications. With over 29 years of experience we work to develop effective and creative solutions designed to do one thing: achieve results.

holmes & co. advertising Lisa Holmes p 801.355.2211 f 801.363.5929 34 South 600 East Salt Lake City, UT 84102 email: lisa@holmesco.com web: www.holmesco.com Full-service strategic marketing/ communications firm specializing in health-related clients as well as banking and direct-to-consumer marketing. Services include research, consulting, great creative, media planning/buying and all other aspects of marketing, communications and advertising.

summer 2014

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D E S I G N D I R E C TO RY

web design

web design continued

holmes & co. advertising agency fusion p 801.960.2030 155 North 400 West, Suite 460 Salt Lake City, UT 84103 web: www.agencyfusion.com User Experience. Interaction Design. Use Case Scenarios. Storyboards. Wireframes. Mobile First. Responsive Design. The web has grown. Design options have grown with it. Call us to discuss the best fit for your brand.

Lance Black, Partner p 801.377.9321 250 W Center St, #320 Provo, UT 84601 email: lance@elikirk.com web: www.elikirk.com If you’d like your brand, website or marketing program to make money instead of just cost money, let’s talk. STRATEGY + BRANDING + WEB + MARKETING

fluid

We connect great website design and great online brands with your unique business needs. As a full-service straBLACK tegic communications agency, Love Communications has the experience and depth to produce award-winning user interface tools, lead generation strategies and direct-to-consumer campaign messaging.

The ad world is always changing. So are we. We’re Fluid. We’re a digital marketing, advertising and design agency that isn’t afraid to look for solutions in unexplored territory.

24 adnews |

summer 2014

Matthew Moeller p 801.545.0410 9980 South 300 West #300 Sandy, UT 84070 email: info@redolive.com web: www.redolive.com Red Olive® is a Creative Agency that specializes in Web design, print design, branding and search engine marketing. Red Olive® combines gorgeous insight-driven design with standards-compliant coding to create effective business solutions for our clients. We design, develop, and market.

saxton | horne David Blain p 801.304.1066 f 801.304.1008 9350 South 150 East, Suite 950 Sandy UT. 84070 email: dblain@saxtonhorne.com web: www.saxtonhorne.com We create sites that suit your brand and give users an experience to keep them coming back. Our team of designers, programmers and digital strategists collaborate with you in creating web designs that get results. Exceptional speed, strategy and service bundled in a dynamic, innovative communications company – that’s Saxton Horne.

riester love communications Steve Wright PMS?BREAKDOWN p 801.519.8880 f 801.519.8884 CLOSEST PMS?1807? 546 South 200 West Salt Lake City, UT 84101 email: info@lovecomm.net web: www.lovecomm.net

Phil Case p 801.295.9820 ext.239 f 801.951.5815 1065 South 500 West Bountiful, UT 84010 email: phil@getfluid.net web: www.getfluid.net

red olive

PROCESS?BREAKDOWN C:?25 M:?100 Y:?100 K:?25

eli | kirk

web design continued

REVERSED

r&r partners Cathie DeNaughel p 801.531.6877 f 801.531.6880 837 East South Temple Salt Lake City, UT 84102 email: cathie.denaughel@rrpartners. com web: www.rrpartners.com twitter: www.twitter.com/rrpartners facebook: www.facebook.com/rrpartners Award-winning information architecture, design and content, all built to current online best practices. See for yourself at rrpartners.com.

Laura Carlson p 435.647.2100 1441 Ute Blvd., Suite 360 Park City, UT 84098 email: lcarlson@riester.com web: www.riester.com Creating and believing in our clients’ purpose, and caring about the sustainability of their brands’ success, has led RIESTER to becoming one of the largest independent advertising, public relations and public affairs firms in the Western United States. RIESTER’s roots in Utah make the agency the longest running firm in the state.

thomasarts Dave Thomas p 801.451.5365 240 South 200 West Farmington, UT 84025 email: info@thomasarts.com web: www.thomasarts.com Our Web design skills are above the fold—literally and figuratively speaking. In other words, we create websites that follow the necessary standards while being anything but standard.

rumor advertising

vérité

David Karlsven p 801.355.5510 f 801.355.0603 455 North 400 West Salt Lake City, Utah 84103 email: David@rumoradvertising.com web: www.rumoradvertising.com

Kimberley A. Jones p 801.553.1101 f 801.553.1215 608 West 9320 South Sandy, UT 84070 email: kjones@verite.com web: www.verite.com

Websites and online marketing plans we design will maximize your return on investment. Our clients grow quickly with high conversion websites and profitable PPC campaigns. RUMOR HAS IT.

Vérité, a digital communications agency founded in 1993 produces unique and effective web tools as well as marketing, advertising, and training campaigns. We combine cutting edge creative with forward thinking technologies to strengthen brands, reach audiences, and get results. We’re producing tools and campaigns for: Adobe, Ancestry.com, Bard Access Systems, Intel, Mars Candy, Merit Medical, Mozy, Novell, Symantec and more. Design, Production and Development services include: Web Design – Motion Graphics – Video Production – Mobile Apps – eTools™ for Registration, Certification Programs, Content Management & eCommerce – Consultation and Execution for Social, Marketing and Advertising Initiatives. Are you ready to find out how amazing creative and innovative technology can come together for your business? Please give us a call or visit our website. We’d love to start a conversation, put our expertise to work, and let the results speak for themselves.

current news at adnewsonline.com subscribe to e-adnews

D I R E C T R E S P O N S E D I R E C TO RY

direct response agency

direct response agency continued

database marketing

infomercials

mrm // mccann Lori Feld, Managing Director Scott Kempema, Chief Growth Officer p 801.257.7700 f 801.257.7799 60 East South Temple, Suite 1400 Salt Lake City, UT 84111 A member of the world’s most experienced and largest global advertising network, MRM//McCANN is a full-service integrated marketing communications company with broadbased digital marketing capabilities. Specializing in B2B marketing, channel strategy and digital communications, our mission is to more effectively connect demand creation with the sales process—ultimately converting the mind share awareness into the market share of sales. Our holistic, fully integrated offering includes: • Strategic Services -- market research, brand planning and channel strategy • Media Services -- offline and online advertising, direct response, relationship marketing, social media and viral marketing • Creative Services -- corporate identity, advertising, demand creation, digital marketing, collateral, events, channel support • Digital Services -- Web marketing, site design, database development, system integration, measurement and reporting • Production Services -- print production, video and broadcast production, digital production

saxton | horne David Blain p 801.304.1066 f 801.304.1008 9350 South 150 East, Suite 950 Sandy UT. 84070 email: dblain@saxtonhorne.com web: www.saxtonhorne.com Your advertising should be an investment in your business, not an expensive guessing game. Our extensive experience in traditional DR coupled with cutting-edge database strategies drive performance and response. Exceptional speed, strategy and service bundled in a dynamic, innovative communications company – that’s Saxton Horne.

thomasarts Dave Thomas p 801.451.5365 240 South 200 West Farmington, UT 84025 email: info@thomasarts.com web: www.thomasarts.com

hudson printing stilson productions, llc Eric Stilson p 801.571.6277 f 801.571.6256 11475 South 2875 East Sandy, UT 84092 email: estilson@stilson-stilson.com web: www.stilson-stilson.com A leader in the direct response television industry having produced more than $2 billion in sales for clients worldwide. Direct Response clients include BowFlex, Nordic Track, HealthRider, AB DOer, AB Roller/trainer, Pilates, MyGym, WorldTel, JumpSnap, LDS Church, Shriners Hospitals for Children, DrugTalk, NatureSleep, and many more. Winner of many national awards, including five “Infomercial of the Year” awards. Celebrating our 32-year anniversary. Specializing in high-quality production and DRTV marketing strategy.

Paul Hudson p 801.486-4611 241 West 1700 South Salt Lake City, UT 84115 email: phudson@hudsonprinting.com web: www.hudsonprinting.com Big data is big news. Whether you’re truly applying big data principles or simply want to fully leverage the value of your existing data, Hudson Printing can help you seamlessly integrate data and print. There’s enormous value hiding in your databases. Find and realize that big value with data-driven print.

r&r partners Cathie DeNaughel p 801.531.6877 f 801.531.6880 837 East South Temple Salt Lake City, UT 84102 email: cathie.denaughel@rrpartners. com web: www.rrpartners.com twitter: www.twitter.com/rrpartners facebook: www.facebook.com/rrpartners How good is R&R’s database marketing? Call us at 801-531-6877 for a personal direct response.

stilson productions, llc Eric Stilson p 801.571.6277 f 801.571.6256 11475 South 2875 East Sandy, UT 84092 email: estilson@stilson-stilson.com web: www.stilson-stilson.com A leader in the direct response television industry having produced more than $2 billion in sales for clients worldwide. Direct Response clients include BowFlex, Nordic Track, HealthRider, AB DOer, AB Roller/trainer, Pilates, MyGym, WorldTel, JumpSnap, LDS Church, Shriners Hospitals for Children, DrugTalk, NatureSleep, and many more. Winner of many national awards, including five “Infomercial of the Year” awards. Celebrating our 32-year anniversary. Specializing in high-quality production and DRTV marketing strategy.

thomasarts Dave Thomas p 801.451.5365 240 South 200 West Farmington, UT 84025 email: info@thomasarts.com web: www.thomasarts.com Our goal is to transform people’s perception of infomercials from “This is a good time for a snack,” to “This is a good time to learn more.”

richter7 Dave Newbold, President/ECD p 801.303.1501 208 South 400 West, Suite 200 Salt Lake City, UT 84101 email: dnewbold@richter7.com web: www.richter7.com Database marketing is a science. And we happen to be scientists.

thomasarts Dave Thomas p 801.451.5365 240 South 200 West Farmington, UT 84025 email: info@thomasarts.com web: www.thomasarts.com In order to know your audience, you must be familiar with it. So we eat, sleep and breathe the data we collect — then create advertising materials that demand a response.

As direct response experts, we’ve created a unique approach to get all the expected results of a DR campaign, while still building your brand. We call it Response Branding. summer 2014

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D I R E C T R E S P O N S E D I R E C TO RY

MA R KETING R ESEA RCH D IR ECTORY

list broker / manager

qualitative research

variable data printing

mailing services see below

american name services Patti Thompson p 801.235.8061 f 801.764.0613 774 South 400 East Orem, UT 84097 email: pthompson@a-names.com web: www.americannameservices.com American Name Services analyzes, houses, and provides targeted Consumer and Business Marketing Data for marketers. We specialize in Email, Phone and Address data utilizing thousands of sources, Nationally and Internationally, to pinpoint prospective clients and buyers. Our newest product, BillboardEmail, is an affordable email reputation management and deployment service for Small Businesses. Since 1995, we have provided direct marketing strategies to direct marketers, large and small, domestically and abroad. As a full-service agency, from concept to deployment, our services combine over 50 years of experience with the tradition of providing personalized service with an expert marketing vision.

mailing services

thomasarts

advantage utah Jeremy Taylor p 801.428.3900 f 801.428.3933 2620 South Decker Lake Blvd., Ste. 200 Salt Lake City, UT 84119 email: jtaylor@advantageinc.com web: www.advantageinc.com Advantage Utah is the Intermountain West’s newest full-service printer, specializing in offset, digital, wide format, full in-house finishing, packaging mailing, and direct marketing.

hudson printing

fluid Phil Case p 801.295.9820 ext.239 f 801.951.5815 1065 South 500 West Bountiful, UT 84010 email: phil@getfluid.net web: www.getfluid.net The ad world is always changing. So are we. We’re Fluid. We’re a digital marketing, advertising and design agency that isn’t afraid to look for solutions in unexplored territory.

Dave Thomas p 801.451.5365 240 South 200 West Farmington, UT 84025 email: info@thomasarts.com web: www.thomasarts.com Our strategists and account planners understand how to find insight in the data. We can help your business with everything from branding research to targeted consumer studies.

PROCESS?BREAKDOWN C:?25 M:?100 Y:?100 K:?25

Paul Hudson p 801.486-4611 241 West 1700 South Salt Lake City, UT 84115 email: phudson@hudsonprinting.com web: www.hudsonprinting.com

We are pioneers in the world of variPMS?BREAKDOWN CLOSEST able data printing (VDP). Our HP T330 PMS?1807? press is the only one of its kind in the world and provides the capability to make every single printed piece unique in color, content and format. Variable Data Printing is the future of customized, relevant printed material and Hudson Printing is leading the way.

riester Laura Carlson p 435.647.2100 1441 Ute Blvd., Suite 360 Park City, UT 84098 email: lcarlson@riester.com web: www.riester.com RIESTER was one of the first agencies in the West to establish the discipline of Context Planning through the industry’s latest research techniques.

BLACK

MARKETING RESEARCH DIRECTO RY quantitative research advantage utah Jeremy Taylor p 801.428.3900 f 801.428.3933 2620 South Decker Lake Blvd., Ste. 200 Salt Lake City, UT 84119 email: jtaylor@advantageinc.com web: www.advantageinc.com Advantage Utah is the Intermountain West’s newest full-service printer, specializing in offset, digital, wide format, full in-house finishing, packaging mailing, and direct marketing.

hudson printing Paul Hudson p 801.486-4611 241 West 1700 South Salt Lake City, UT 84115 email: phudson@hudsonprinting.com web: www.hudsonprinting.com Hudson Printing sends millions of pieces of mail each month. Whether your challenge is reaching every home within a 120-mile radius or targeting based on more specific criteria, we’ll get your campaign in market quickly and affordably. For over 20 years we’ve been working with our clients to seamlessly integrate their print and mailing programs.

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summer 2014

molding box p 801.307.2224 f 801.307.2227 2625 South 600 West Salt Lake City, UT 84115 REVERSED email: inquiry@moldingbox.com web: www.moldingbox.com Molding Box is a specialized digital print solution provider, offering shortrun, quick-turn printing, including variable data solutions, web-to-print online store-fronts, direct mail marketing, shipping & handling services, short-run booklets & DVD/CD duplication. With the unleashed power of our iGen4 production environment, our unique value is realized when we combine an extraordinary level of industry knowledge with responsiveness, flexibility and dedication to an unbelievable customer experience. Please contact us for all of your digital printing needs. PROCESS?BREAKDOWN

thomasarts fluid Phil Case p 801.295.9820 ext.239 f 801.951.5815 1065 South 500 West Bountiful, UT 84010 email: phil@getfluid.net web: www.getfluid.net The ad world is always changing. So are we. We’re Fluid. We’re a digital marketing, advertising and design agency that isn’t afraid to look for solutions in unexplored territory.

C:?25 M:?100 Y:?100 K:?25

thomasarts

riester

Dave Thomas p 801.451.5365 PMS?BREAKDOWN 240 South 200 West CLOSEST PMS?1807? Farmington, UT 84025 email: info@thomasarts.com web: www.thomasarts.com

Laura Carlson p 435.647.2100 1441 Ute Blvd., Suite 360 Park City, UT 84098 email: lcarlson@riester.com web: www.riester.com

Consider us the “Cheers” of advertising. We know the names and some other great things about consumers that we use to get their attention. And get your company more business. BLACK

RIESTER was one of the first agencies in the West to establish the discipline of Context Planning through the industry’s latest research techniques.

Dave Thomas p 801.451.5365 240 South 200 West Farmington, UT 84025 email: info@thomasarts.com web: www.thomasarts.com As one of the few agencies with an in-house research department, we understand the value of research. We offer clients a variety of services, including several nationwide online panels for a quick gut check and on-site focus group facilities.

I N T E R AC T I V E D I R E C TO RY e-commerce / e-learning

e-mail marketing

e-mail marketing continued local online marketing see below online-lead generation see below

search marketing

vérité continued

thomasarts

american name services

Dave Thomas p 801.451.5365 240 South 200 West Farmington, UT 84025 email: info@thomasarts.com web: www.thomasarts.com

Patti Thompson p 801.235.8061 f 801.764.0613 774 South 400 East Orem, UT 84097 email: pthompson@a-names.com web: www.americannameservices.com

Training doesn’t have to be dreadful. In fact, we’ve built an entire division—called InsideEdge—that is focused on creating engaging online training. We can help with everything from content creation to filming and interactive sites.

American Name Services analyzes, houses, and provides targeted Consumer and Business Marketing Data for marketers. We specialize in Email, Phone and Address data utilizing thousands of sources, Nationally and Internationally, to pinpoint prospective clients and buyers. Our newest product, BillboardEmail, is an affordable email reputation management and deployment service for Small Businesses. Since 1995, we have provided direct marketing strategies to direct marketers, large and small, domestically and abroad. As a full-service agency, from concept to deployment, our services combine over 50 years of experience with the tradition of providing personalized service with an expert marketing vision.

Consultation and Execution for Social, Marketing and Advertising Initiatives. Are you ready to find out how amazing creative and innovative technology can come together for your business? Please give us a call or visit our website. We’d love to start a conversation, put our expertise to work, and let the results speak for themselves.

local online marketing

thomasarts

There’s more to local online advertising than just KSL.com, and we have the team of experts, including data, strategy, digital, media and automation, to help your growing business.

online-lead generation

The ad world is always changing. So are we. We’re Fluid. We’re a digital marketing, advertising and design agency that isn’t afraid to look for solutions in unexplored territory.

love communications Sarah Nielson p 801.519.8880 f 801.519.8884 546 South 200 West Salt Lake City, UT 84101 email: sarah@lovecomm.net web: www.lovecomm.net Our online expertise includes display advertising, PPC, SEO, social media campaigns and advertising. Working with a full-service agency guarantees brand protection from start to finish.

Dave Thomas p 801.451.5365 240 South 200 West Farmington, UT 84025 email: info@thomasarts.com web: www.thomasarts.com

vérité

Phil Case p 801.295.9820 ext.239 f 801.951.5815 1065 South 500 West Bountiful, UT 84010 email: phil@getfluid.net web: www.getfluid.net

Dave Thomas p 801.451.5365 240 South 200 West Farmington, UT 84025 email: info@thomasarts.com web: www.thomasarts.com

thomasarts

Email marketing is an art, and we are artists. We create emails for companies that grab the attention of their audience and really speak to them.

fluid

love communications Sarah Nielson p 801.519.8880 f 801.519.8884 546 South 200 West Salt Lake City, UT 84101 email: sarah@lovecomm.net web: www.lovecomm.net Our strategic lead generation campaign offerings include custom landing pages, a/b testing, conversion optimization and more. All customized for your needs, which results in higher quality leads.

thomasarts Dave Thomas p 801.451.5365 240 South 200 West Farmington, UT 84025 email: info@thomasarts.com web: www.thomasarts.com Our SEO and PPC initiatives are more than AOK. If a customer is looking for your company, we’ll make sure they’ll find it without looking too far.

current news at adnewsonline.com subscribe to e-adnews summer 2014

| adnews 27

I N T E R AC T I V E D I R E C TO RY software development

web development

web development continued

agency fusion

love communications

p 801.960.2030 155 N 400 W, Suite 460 Salt Lake City, UT 84103 web: www.agencyfusion.com Best of State for Web Development 7 years running. Call us to experience the best in software architecture, app development, and website creation.

Steve Wright p 801.519.8880 f 801.519.8884 546 South 200 West Salt Lake City, UT 84101 email: info@lovecomm.net web: www.lovecomm.net

CONTENT WITH CONTEXT

by adnews

axis41 Jon Baddley p 801.303.6308 f 801.303.6339 175 West 200 South, Suite 4001 Salt Lake City, UT 84101 email: jbaddley@axis41.com web: www.axis41.com Axis41 delivers content marketing and communications solutions that clearly articulate an organization’s brand position. Everything Axis41 does is about inspiring your customer to have a lasting relationship with your organization. We do this by integrating marketing, technology and your business objectives. The agency was founded upon the premise that clear communication strategy—executed via relevant content and the appropriate WCM and analytics technology—leads to lasting customer relationships. Understanding the interdependence between information technology and marketing is a critical component of building a successful brand. Axis41’s approach is a complete PROCESS?BREAKDOWN C:?25 integration of these two disciplines M:?100 Y:?100 with your business and communication K:?25 objectives. - See more at: www.axis41.com

Print, e-newsletters and social media

PMS?BREAKDOWN CLOSEST PMS?1807?

fluid

Content strategy and execution when you need objectivity, discretion and professional judgement. Call today and discuss how a sound content strategy charts your course for brand ubiquity.

The ad world is always changing. So are we. We’re Fluid. We’re a digital marketing, advertising and design agency that isn’t afraid to look for solutions in unexplored territory.

summer 2014

Cathie DeNaughel p 801.531.6877 f 801.531.6880 837 East South Temple Salt Lake City, UT 84102 email: cathie.denaughel@rrpartners. com web: www.rrpartners.com twitter: www.twitter.com/rrpartners facebook: www.facebook.com/rrpartners Our team has built work for Mazda, Boeing, Las Vegas, Ford, Nike and many more. That same team is available to work for you.

BLACK

REVERSED

saxton | horne David Blain p 801.304.1066 f 801.304.1008 9350 South 150 East, Suite 950 Sandy UT. 84070 email: dblain@saxtonhorne.com web: www.saxtonhorne.com Technology fuels new opportunities to engage customers, but it can also cloud a company’s availability to focus its message and branding. Our digital media teams are experts at helping our clients clear the interactive air. Exceptional speed, strategy and service bundled in a dynamic, innovative communications company – that’s Saxton Horne.

thomasarts Dave Thomas p 801.451.5365 240 South 200 West Farmington, UT 84025 email: info@thomasarts.com web: www.thomasarts.com Welcome to the 2010s, where if you don’t have a website, you’re lucky to have customers. Let us develop your website, or update your current one, then watch your business grow.

vérité Laura Carlson p 435.647.2100 1441 Ute Blvd., Suite 360 Park City, UT 84098 email: lcarlson@riester.com web: www.riester.com Your website has to work for you. We connect the newest technologies and best-in-class design with proven project methodologies to insure online success.

Phil Case p 801.295.9820 ext.239 f 801.951.5815 1065 South 500 West Bountiful, UT 84010 email: phil@getfluid.net web: www.getfluid.net

28 adnews |

r&r partners

riester

Custom Publishing and Content Services

susen@adnewsonline.com

We bring digital interactivity to life in amazing ways with astounding results. As a full-service strategic communications agency, Love Communications has a team of interactive specialists who create digital animation, rich media interaction, email marketing campaigns, lead generation programs and more.

web development continued

Kimberley A. Jones p 801.553.1101 f 801.553.1215 608 West 9320 South Sandy, UT 84070 email: kjones@verite.com web: www.verite.com Vérité, a digital communications agency founded in 1993 produces unique and effective web tools as well as marketing, advertising, and training campaigns. We combine cutting edge creative with forward thinking technologies to strengthen brands, reach audiences, and get results. We’re producing tools and campaigns for: Adobe, Ancestry.com, Bard Access Systems, Intel, Mars Candy, Merit Medical, Mozy, Novell, Symantec and more. Design, Production and Development services include: Web Design – Motion Graphics – Video Production – Mobile Apps – eTools™ for Registration, Certification Programs, Content Management & eCommerce – Consultation and Execution for Social, Marketing and Advertising Initiatives. Are you ready to find out how amazing creative and innovative technology can come together for your business? Please give us a call or visit our website. We’d love to start a conversation, put our expertise to work, and let the results speak for themselves.

M E D I A BU Y E R S D I R E C TO RY traditional media buying

traditional media buying continued

online media buying continued

PROCESS?BREAKDOWN C:?25 M:?100 Y:?100 K:?25

thomasarts r&r partners fluid Phil Case p 801.295.9820 ext.239 f 801.951.5815 1065 South 500 West Bountiful, UT 84010 email: phil@getfluid.net web: www.getfluid.net The ad world is always changing. So are we. We’re Fluid. We’re a digital marketing, advertising and design agency that isn’t afraid to look for solutions in unexplored territory.

Cathie DeNaughel p 801.531.6877 f 801.531.6880 837 East South Temple Salt Lake City, UT 84102 email: cathie.denaughel@rrpartners. com web: www.rrpartners.com twitter: www.twitter.com/rrpartners facebook: www.facebook.com/rrpartners Four of the most prestigious media industry awards are from Adweek, MediaPost, Mediaweek and OMMA. R&R has won them all. We’ll stretch your media dollar like no other.

Dave Thomas p 801.451.5365 240 South 200 West Farmington, UT 84025 PMS?BREAKDOWN CLOSEST email: info@thomasarts.com PMS?1807? web: www.thomasarts.com There’s a time and place for everything. So not only do we create advertising worth looking at, we also have a team that knows where people will look at it. BLACK

fluid riester Laura Carlson p 435.647.2100 1441 Ute Blvd., Suite 360 Park City, UT 84098 email: lcarlson@riester.com web: www.riester.com With consumer media habits changing at warp speed, RIESTER has the professionals to insure your message is going where your audience is.

Phil Case p 801.295.9820 ext.239 f 801.951.5815 1065 South 500 West Bountiful, UT 84010 email: phil@getfluid.net web: www.getfluid.net

REVERSED

The ad world is always changing. So are we. We’re Fluid. We’re a digital marketing, advertising and design agency that isn’t afraid to look for solutions in unexplored territory.

rumor advertising jibe media Greg Lowe p 801.433.5423 175 West 200 South Suite,REVERSED 1004 Salt Lake City, UT 84101 email: info@jibemedia.com web: www.jibemedia.com Long before the phrase ‘integrated marketing’ became a buzzword, we were creating campaigns that jibe. Our award-winning creative has produced powerful results for many of Utah’s best brands.

With consumer media habits changing at warp speed, RIESTER has the professionals to insure your message is going where your audience is.

saxton | horne

holmes & co. advertising

Full-service strategic marketing/ communications firm specializing in health-related clients as well as banking and direct-to-consumer marketing. Services include research, consulting, great creative, media planning/buying BLACK and all other aspects of marketing, communications and advertising.

Laura Carlson p 435.647.2100 1441 Ute Blvd., Suite 360 Park City, UT 84098 email: lcarlson@riester.com web: www.riester.com

online media buying

PROCESS?BREAKDOWN C:?25 M:?100 Y:?100 K:?25

Lisa Holmes p 801.355.2211 f 801.363.5929 34 South 600 East Salt Lake City, UT 84102 email: lisa@holmesco.comPMS?BREAKDOWN CLOSEST web: www.holmesco.com PMS?1807?

riester

Julie Wilder p 801.355.5510 f 801.355.0603 455 North 400 West Salt Lake City, Utah 84103 email: Julie@rumoradvertising.com web: www.rumoradvertising.com PLAN, negotiate, STRATEGIZE, negotiate, BUY, negotiate. Effective Media Buying starts with a plan. Let us do the work. RUMOR HAS IT.

David Blain p 801.304.1066 f 801.304.1008 9350 South 150 East, Suite 950 Sandy UT. 84070 email: dblain@saxtonhorne.com web: www.saxtonhorne.com Few agencies bring as much clout or place as much media as Saxton Horne. As one of the biggest media buyers in Utah and the Intermountain West, we maximize the media dollar for all of our clients–large or small. Exceptional speed, strategy and service bundled in a dynamic, innovative communications company–that’s Saxton Horne.

thomasarts love communications Sarah Nielson p 801.519.8880 f 801.519.8884 546 South 200 West Salt Lake City, UT 84101 email: sarah@lovecomm.net web: www.lovecomm.net Online media services, including search engine optimization and marketing, social media marketing, rich-media banners for Web advertising, micro-site creation and lead generation and capture programs.

Dave Thomas p 801.451.5365 240 South 200 West Farmington, UT 84025 email: info@thomasarts.com web: www.thomasarts.com The Internet is jam-packed with “look at me” messages. We specialize in finding new ways and places where your customers will actually be looking for you.

saxton | horne love communications Peggy Conway p 801.519.8880 f 801.519.8884 546 South 200 West Salt Lake City, UT 84101 email: pconway@lovecomm.net web: www.lovecomm.net Love has one of the Intermountain West’s most experienced and versatile media planning, buying and placement teams. We’re well versed in TV, radio, outdoor, newspaper, magazine and online opportunities.

r&r partners Cathie DeNaughel p 801.531.6877 f 801.531.6880 837 East South Temple Salt Lake City, UT 84102 email: cathie.denaughel@rrpartners.com web: www.rrpartners.com twitter: www.twitter.com/rrpartners facebook: www.facebook.com/rrpartners Four of the most prestigious media industry awards are from Adweek, MediaPost, Mediaweek and OMMA. R&R has won them all. We’ll stretch your media dollar like no other. summer 2014

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MOBILE MARKETING app development

P U B L I C R E L AT I O N S D I R E C T O R Y

public relations

public relations continued

PROCESS?BREAKDOWN C:?25 M:?100 Y:?100 K:?25

intrepid fluid Phil Case p 801.295.9820 ext.239 f 801.951.5815 1065 South 500 West Bountiful, UT 84010 email: phil@getfluid.net web: www.getfluid.net The ad world is always changing. So are we. We’re Fluid. We’re a digital marketing, advertising and design agency that isn’t afraid to look for solutions in unexplored territory.

Chris Thomas p 801.481.9482 375 West 200 South, Suite 275 Salt Lake City, UT 84101 PMS?BREAKDOWN CLOSEST PMS?1807? email: connect@intrepidagency.com web: www.intrepidagency.com Intrepid develops consistent and cohesive strategy and messaging and applies it to all communication vehicles providing expertise in PR, advertising, branding and digital.

Laura Carlson p 435.647.2100 1441 Ute Blvd., Suite 360 Park City, UT 84098 email: lcarlson@riester.com web: www.riester.com With one of the largest PR staffs in the West, and one of the best, RIESTER has the depth and ability to optimize your PR efforts.

Rhonda Greenwood p 801.519.8880 f 801.519.8884 REVERSED 546 South 200 West Salt Lake City, UT 84101 email: rgreenwood@lovecomm.net web: www.lovecomm.net The award-winning Love Communications PR team offers the deep experience and community connections needed to expertly manage all aspects of your PR: media relations, government relations, crisis communications, media training and issues-marketing. Smart thinking. Proven results.

r&r partners Cathie DeNaughel p 801.531.6877 f 801.531.6880 837 East South Temple Salt Lake City, UT 84102 email: cathie.denaughel@rrpartners. com web: www.rrpartners.com twitter: www.twitter.com/rrpartners facebook: www.facebook.com/rrpartners Media relations, crisis communications, media training, issue advocacy, corporate communications, special events and community outreach—we do it all, and we do it well.

scribe public relations & marketing inc. Melissa Clyne p 801.486.6763 f 801.463.0109 1760 East Hollywood Avenue Salt Lake City, UT 84108 email: melissa@scribepr.com web: www.scribepr.com

Dave Newbold, President/ECD p 801.303.1501 208 South 400 West Suite 200 Salt Lake City, UT 84101 email: dnewbold@richter7.com web: www.richter7.com We offer ideas, not just press releases.

summer 2014

Lorena Riffo-Jenson p 801.364.8900 f 801.364.3780 1514 South 1100 East, Suite B Salt Lake City, UT 84105 email: lorena@vox-creative.com web: www.vox-creative.com Advertising-Branding-DesignLatino Marketing-Public Relations-Web

the walton group, inc. Linda P. Walton, APR, Fellow, President p 801.812.0125 f 801.374.6708 725 North 1890 West, Suite 37A Provo, UT 84601 email: linda@thewaltongroupinc.com web: www.thewaltongroupinc.com

Scribe provides expertise, direction, and determination in the management and implementation of public relations and marketing programs. Proven results for satisfied clients in commercial real estate, consumer products, manufacturing, and professional service companies.

Being the oldest PR and Ad agency in the area has its advantages. We’re able to deliver creative, hard-hitting communication products and services that help businesses succeed in any area or trade.

snapp conner pr

wilkinson ferrari & co. strategic communications

Cheryl Snapp Conner p 801.994.9625 1258 West 104th South, Suite 301 South Jordan, UT 84095 email: cheryl@snappconner.com web: www.snappconner.com Snapp Conner PR provides all aspects of strategic and tactical PR for companies in the technology, business and lifestyle space. We assist organizations ranging from start-ups and growth companies to established ventures in creating PR programs for maximum business results. Our clients include BizVision, Boostability, EveryoneSocial, InsideSales, MultiLing, Salt Lake ComicCon and others.

Brian J. Wilkinson APR p 801.364.0088 m 801.673.5615 1371 East 2100 South, Suite 100 Salt Lake City, UT 84105 email: brian@wfandco.com web: www.wfandco.com Wilkinson Ferrari & Co. takes reputation management seriously. We specialize in strategic communications, issues management and public involvement—all grounded in solid research and planning, creative execution and meaningful evaluation. Our team of experts has been building great reputations for public and private organizations since 1993.

zabriskie & associates

thomasarts richter7

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vox creative

BLACK

love communications vérité

riester

Dave Thomas p 801.451.5365 240 South 200 West Farmington, UT 84025 email: info@thomasarts.com web: www.thomasarts.com From press releases to parties, our PR team knows how to get the word out. We work hard so you can play hard and get people talking about your company.

Dale Zabriskie, APR, PRSA Fellow p 801.484.7272 f 801.484.7294 1600 South Main Street Salt Lake City, UT 84115 email: dale@zabriskiepr.com Backed by years of experience, we are Utah’s oldest independent firm. We offer a wide selection of services including media, government, lobbying, community and employee relations; crisis management and special events. High-level contacts in business and government. Counseling and strategic planning are a specialty. PRSA Silver Anvil winner. Regional and national affiliations.

S O C I A L M E D I A D I R E C TO RY

execution / measurement

Dave Newbold, President/ECD p 801.303.1501 208 South 400 West, Suite 200 Salt Lake City, UT 84101 email: dnewbold@richter7.com web: www.richter7.com We practice what we preach. Compare our blog, FaceBook page, Twitter stream, etc., to others.

riester Laura Carlson p 435.647.2100 1441 Ute Blvd., Suite 360 Park City, UT 84098 email: lcarlson@riester.com web: www.riester.com RIESTER is at the forefront of mastering new social media platforms, executing plans and measuring the results.

ACK

EVERSED

strategy continued

mrm // mccann richter7

OCESS?BREAKDOWN 25 100 00 25

S?BREAKDOWN OSEST S?1807?

strategy

thomasarts Dave Thomas p 801.451.5365 240 South 200 West Farmington, UT 84025 email: info@thomasarts.com web: www.thomasarts.com

love communications Sarah Nielson p 801.519.8880 f 801.519.8884 546 South 200 West Salt Lake City, UT 84101 email: sarah@lovecomm.net web: www.lovecomm.net We create online strategies that integrate with clients’ overall brand marketing plans, optimizing social media, PPC, SEO and SEM, and other online tools for maximum results.

With all the social media outlets around these days, it can be difficult for one person to keep track. Our team of data and analytics experts can help guide you to success.

Be (seen) more

strategy continued PROCESS?BREAKDOWN C:?25 M:?100 Y:?100 K:?25

Lori Feld, Managing Director Scott Kempema, Chief Growth Officer p 801.257.7700 f 801.257.7799 60 East South Temple, Suite 1400 Salt Lake City, UT 84111 PMS?BREAKDOWN CLOSEST

A member of the world’s most PMS?1807? experienced and largest global advertising network, MRM//McCANN is a full-service integrated marketing communications company with broadbased digital marketing capabilities. Specializing in B2B marketing, channel strategy and digital communications, BLACK our mission is to more effectively connect demand creation with the sales process—ultimately converting the mind share awareness into the market share of sales. Our holistic, fully integrated offering includes: • Strategic Services -- market research, brand planning and channel strategy • Media Services -- offline and online advertising, direct response, relationship marketing, social media and viral REVERSED marketing • Creative Services -- corporate identity, advertising, demand creation, digital marketing, collateral, events, channel support • Digital Services -- Web marketing, site design, database development, system integration, measurement and reporting • Production Services -- print production, video and broadcast production, digital production

r&r partners Cathie DeNaughel p 801.531.6877 f 801.531.6880 837 East South Temple Salt Lake City, UT 84102 email: cathie.denaughel@rrpartners. com web: www.rrpartners.com twitter: www.twitter.com/rrpartners facebook: www.facebook.com/rrpartners Follow R&R on Facebook, Twitter, YouTube, Flickr, Vimeo and our blog at rrpartnersblog.com. We actually practice what we preach.

Reach the most upscale, educated and loyal audience on television. Promote your brand, build goodwill and support KUED. Sponsor the quality PBS programs on KUED 7.

Call

the KUED Development Department for pricing information.

801-581-4302

riester Laura Carlson p 435.647.2100 1441 Ute Blvd., Suite 360 Park City, UT 84098 email: lcarlson@riester.com web: www.riester.com We create plans to build and optimize the use of best social media platforms for our client’s needs.

saxton | horne David Blain p 801.304.1066 f 801.304.1008 9350 South 150 East, Suite 950 Sandy UT. 84070 email: dblain@saxtonhorne.com web: www.saxtonhorne.com Social media is more than “engagement,” it’s marketing, customer service and reputation management in real-time. Create ongoing customer relationships and drive brand loyalty with a social media marketing strategy tailored to your audience. Exceptional speed, strategy and service bundled in a dynamic, innovative communications company – that’s Saxton Horne.

thomasarts Dave Thomas p 801.451.5365 240 South 200 West Farmington, UT 84025 email: info@thomasarts.com web: www.thomasarts.com Social media changes every day — fast. The good news is, we have no problem changing with it, catching up to it, and making sure your company is at the forefront of it all.

current news at adnewsonline.com subscribe to e-adnews summer 2014

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