Spam costs American firms and consumers nearly $20 billion each year. That’s like...
Clean water for the entire world, twice
Two of every Airbus A380 built in 2013
World’s music industry
Iceland
And, that’s not the canned meat product with a
gelatinous glaze 3.5 billion tweets posted to Twitter each day are spam 40% of social media accounts are spam 70% of “this is spam” complaints in email come from marketing promotions
Global inbox placement is at 75.9%.
1 in 4 emails don’t make it through spam filters.
So, preserve your list quality. Maybe with slightly less sodium nitrate.
Nearly half of all list subscribers are inactive.
Improve your deliverability rate by 3-5% instantly when you remove subscribers who have not engaged in over a year.
Open rates are lower on weekends than weekdays. Be strategic in your timing and send your message when it’s most relevant to subscribers.
80% of delivery problems are attributable to poor sender reputation. The biggest impact in improving deliverablity: 64% clean and update lists, 52% create relevant messaging, 42% improve reputation
Avoid the uncertainty of questionable-at-best, pre-cooked email product.
Maintain list health, reach your target and improve ROI — no mystery meat necessary.
Especially, in a
gelatinous glaze. Sources http://blog.marketo.com/2014/03/stay-in-compliance-what-marketers-need-to-know-about-eprivacy-law.html http://blog.hubspot.com/blog/tabid/6307/bid/34176/14-Eye-Opening-Stats-You-Probably-Didn-t-Know-About-Spam.aspx http://www.emailstatcenter.com/Deliverability.html http://list25.com/25-things-facebook-could-buy-with-19-billion-instead-of-whatsapp/