EMAIL MARKETING
an integration story
Email remains the workhorse of digital marketing strategies with a worldwide user base of more than 897MM. More impressive than email’s solo performance, though, is its impact on integrated digital campaigns.
Marketers most commonly pair email campaigns with... 61% Landing pages 41% Social media 37% Events 28% Blogs 16% Paid search/online ads
What makes email most effective?
65%
47%
36%
31%
28%
Creating relevant and complelling content
Testing and optimizing messages
Segmenting the email database
Integrating email with other tactics
Personalizing email messages
27% of marketers say integration is the most difficult to execute ...but it’s so worth it...
Serve with video
Just add social
higher return than traditional campaigns
increase in average CTR — from 2.4% to 6.2%
280%
158%
Integrate with ease. Harness the power of email marketing solutions powered by AdStation and enhanced by the suite of Adknowledge video, social and recommendation technologies.
by Adknowledge
Contact AdStation to extend the reach of your email message to your target mobile audience. adstation.com/get-started
Sources http://radicati.com/wp/wp-content/uploads/2013/04/Email-Statistics-Report-2013-2017-Executive-Summary.pdf http://www.emarketer.com/Article/Landing-Pages-Top-Channel-Used-with-Email-Marketing/1010726 http://www.emarketer.com/Article/Which-Tactics-Work-Best-Email-Marketers/1010020 http://v1.aberdeen.com/launch/report/research_briefs/7757-RB-social-media-marketing.asp?lan=US http://www.emailmonks.com/videoemail/video-email.html http://www.marketingprofs.com/chirp/2013/10708/social-sharing-boosts-email-results-infographic