INTEGRATING WITH EMAIL ugh rates by 200-300% o r h t k c i l c e v o r p m I ! Wait, what? Yea...let’s back up a little.
That’s right. Forrester Marketing reported that, in one study, including a marketing vid in emails improved click-through rates by as much as 300%. Intrigued yet? That’s not all...
THE PERFECT PAIR.
Root beer and ice cream. Skinny jeans and hipsters. Video and email, naturally. 78% of people watch at least one video each week. Worldwide mobile email users total over 897 million. Video is 6 times more effective than print and online. Email marketing ROI is a whopping 127%.
EVEN BETTER TOGETHER.
Marketers have discovered that when video meets email, magic happens. Click-through rates increased by 96%. IMPLIX
Subscriber opt-outs reduced by 75%. ELOQUA
Lead conversion improved by 51%.
Higher engagement. Higher click-throughs. Higher conversions.
1 in 4 marketers use video in email.
43% of marketers cite lack of video content as their reason for not using video in email.
But, for those that use it... 55% report higher click through rates.
44% saw an increase in the amount of time subscibers spent with email.
41% reported an increase in the sharing or forwarding of email.
MAKE THE MOST OF BOTH.
Digital marketing’s most powerful video and email solutions — by Adknowledge.
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giantmedia.com/contact
adstation.com/get-started
Ooo. How about video with email in it?!
Sources campaignmonitor.com/resources/will-it-work/video/ videobrewery.com/blog/18-video-marketing-statistics invodo.com/resources/statistics/ myemma.com/blog/article/26-email-stats-that-all-smart-marketers-should-know-and-love threemotion.co.uk/the-power-of-online-video-the-stats-2013/ adstation.com/23-mind-blowing-email-marketing-stats/
INTEGRATING WITH EMAIL ugh rates by 200-300% Improve click-thro !