[Inforgraphic] 7 Deliverability Facts and Fixes That Are Changing the Email Landscape

Page 1

That Are Changing the Email Marketing Landscape

7

21% of email recipients report email as ‘spam’ even if they know it isn’t

6

43% click the ‘spam’ button based on the sender name or email address

5

69% report email as ‘spam’ based solely on the subject line

THE FIX: Subject lines with 28-39 characters have the highest click rates. That’s about half that sentence.

Words like Alert, News or Bulletin significantly boost click rates. 4

IP addresses appearing on just one of the 12 major blacklists had email deliverability 25 points below those not on any blacklists.

3

Email lists with 10% or more unknown users have only 44% of their email delivered by ISPs.

THE FIX: Removing subscribers who have no engaged in over a year instantly increases your deliverability rate by 3-5%. 2

35% of business professionals check email on a mobile device

1

52% of those that use their phone to go online also use it to check and send email

THE FIX: ROI increases 9% or more when emails are optimized for image blocking. Mobile-friendly email creative shows a 20-30% performance increase at AdStation when compared to responsive or non-optimized emails.

Improve list health, increase deliverability and grow your ROI. We can help. by Adknowledge

adstation.com/get-started http://www.convinceandconvert.com/convince-convert/15-email-statistics-that-are-shaping-the-future/ http://www.adstation.com/23-mind-blowing-email-marketing-stats/ https://litmus.com/blog/how-to-write-the-perfect-subject-line-infographic http://blog.expresspigeon.com/2014/01/06/email-marketing-statistics-2014/ http://www.adstation.com/audience-on-the-move/


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.