Find increased engagement and performance in targeting mobile audiences.
Of American adults surveyed...
58% have smartphones
90% have cell phones
42% have tablets
67%
44%
34%
check for updates without being prompted by an alert
sleep with their phone to avoid missing updates
mostly use phone for Internet access
32% have e-readers
29% “can’t live without” their phone
In use.
Top activities of cell phone owners that go online
81%
60%
send and receive text messages
browse the Internet
52% check &
50%
download apps
send email
49%
48%
21%
8%
find directions
listen to music
make and receive video calls
check in to current location
55% of cell phone owners user their phones to go online — to browse the Internet, exchange emails or download apps. AdStation mobile-friendly email creative shows a
20-30% performance increase when compared to responsive or non-optimized emails.
Statistics from the Pew Research Internet Project Mobile Technology Fact Sheet. pewinternet.org/fact-sheets/mobile-technology-fact-sheet
by Adknowledge
Contact AdStation to extend the reach of your email message to your target mobile audience. adstation.com/get-started