N E W Z E A L A N D A S S O S I C AT I O N OF OPTOMETRISTS INC.
2014 DIARY
Ascot Frames & Sunglasses • BCBG Maxazria • Cole Haan • Ellen Tracy
• Evatik • Fysh • Kliik • Marc Ecko • Mexx • OWP
Micro Cleaning Cloths Nose Pads Polarised Clip Ons Spare parts Spectacle Cases Temple Cords
Ascot Optical Company Limited • P.O. Box 104, Silverdale 34A Peters Way, Silverdale Contact: Maralene Radford • Tel/Fax 09 426-9517 Email: ascot.optical@xtra.co.nz
Specialist RGP design available from CAPRICORNIA Contact Lens: BE: Ortho-K PCS: Post Corneal Surgery KBA: Keratoconus Bi Aspheric Epicon: Semi Scleral Keratoconus 13.5mm KATT: Semi Scleral Keratoconus 16.5mm Others: Multi focal, Sphere, Toric & Bi-Toric Eycon: Sphere, Toric & Bi-Toric, Bi-Focal, Mini Scleral MarConus: MarConus Keratoconus and MarConus Graft Special Fittings: Tucks, Toric & Asymmetric Peripheries & Topography based fits. Authorised
Laboratory
What more do you need?
Capricornia Call Tollfree 0800 777118 and we will happily take a look.
Contact Lens
Designed to help keep your patients’ EYES in their NATURAL state
Designed to help keep your patients’ EYES in their NATURAL state Designed to help keep your patients’ EYES in their NATURAL state
*UV absorbing contact lenses are not a substitute for UV-blocking sunglasses as they do not completely cover the eye and the surrounding area. Johnson & Johnson Vision Care, a division of Johnson & Johnson (New Zealand) Ltd., 507 Mt. Wellington Highway, Mt. Wellington, Auckland 1060, New Zealand. Phone: 0508 007 070. www.acuvue.co.nz ©Johnson & Johnson (New Zealand) Ltd. 2013. ®TM Registered Trademark. CCP8656/13.
*UV absorbing contact lenses are not a substitute for UV-blocking sunglasses as they do not completely cover the eye and the surrounding area. Johnson & Johnson Vision Care, a division of Johnson & Johnson (New Zealand) Ltd., 507 Mt. Wellington Highway, Mt. Wellington, Auckland 1060, New Zealand. Phone: 0508 007 070. www.acuvue.co.nz ©Johnson & Johnson (New Zealand) Ltd. 2013. ®TM Trademark. CCP8656/13. *UV absorbing contact lenses are not a substitute for UV-blocking sunglasses as they doRegistered not completely cover the eye and the surrounding area. Johnson & Johnson Vision Care, a division of Johnson & Johnson (New Zealand) Ltd., 507 Mt. Wellington Highway, Mt. Wellington, Auckland 1060, New Zealand. Phone: 0508 007 070. www.acuvue.co.nz ©Johnson & Johnson (New Zealand) Ltd. 2013.
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NEW ZEALAND ASSOSICATION OF OPTOMETRISTS INC.
2014 DIARY
Level 11, 49 Boulcott Street PO Box 1978, Wellington 6140 Phone: 04 473 2322 Fax: 04 473 2328 Freephone: 0800 439 322 (0800 4EYE CARE) Website: www.nzao.co.nz
NEW ZEALAND ASSOSICATION OF OPTOMETRISTS INC.
WEBSITE Many useful resources can be found in the NZAO Website. Visit: www.nzao.co.nz and use the search tool to locate resources. See: Order Form to obtain NZAO Pamphlets
GP Referral Forms
GP Primary Eyecare newsletter online
Codes of practice Patient information about eye health
NZAO Members have exclusive access to even more resources including: • Guidelines
• CPD Credits Reports online
• Total Vision Care newsletters
• Member address details
• Clinical & Experimental Optometry Journal Online Members log in by selecting ‘Member Login’ on the home page at: www.nzao.co.nz
CONTACTS AT NZAO NATIONAL OFFICE Continuing Professional Development Walter Ruzvidzo
Phone: 04 915 6634 Email: cpd@nzao.co.nz
Membership services and Accounts Grant Firth
Phone: 04 915 6630 Email: admin@nzao.co.nz
NZAO National Director Dr Lesley Frederikson
Phone: 04 473 2322 Email: director@nzao.co.nz
Members’ Freephone: 0800 439 322 NZAO Membership: The subscription year for NZAO runs from 1 July to 30 June (the following year). Subscriptions are invoiced in October after the NZAO annual general meeting.
NEW ZEALAND ASSOSICATION OF OPTOMETRISTS INC.
NZAO VISION Our vision is that optometry will be accepted by the public, government, kindred organisations and professions, and by practitioners themselves as the profession most competent at providing primary eye and vision care to the community.
NZAO MISSION The mission of the NZAO is to promote our members as the source of primary eye health and vision care in New Zealand; to hold fast to the ideals of high quality clinical practice; and to educate others about the roles and skills of optometrists. In achieving this purpose the NZAO will enhance the vision and eye health of New Zealanders; enable the public to make informed eye health choices; and provide our members with a creative, dynamic and affirmative organisation.
STRATEGIC OBJECTIVES • To be recognised as the foremost authority on primary eye health and vision care • To be recognised as the primary authority on matters related to standards of vision • For members to achieve the highest clinical standards • For Optometrists to be recognised as the first choice providers for eye health and vision care • To have a dynamic (enthusiastic, motivated and active) membership • To achieve an effective and efficient administration • To expand the domain of Optometry
NZAO CODE OF ETHICS INTRODUCTION A Code of Ethics is a guide to the professional conduct that may reasonably be expected of members of a profession. The principal concern of a profession is the welfare of the public and many of the ethics emphasise this. The NZAO has no statutory penal powers but in common with all incorporated bodies it can discipline its members. This process relies less upon penal measures than upon the loss of esteem among colleagues which necessarily accompanies the upholding of a just complaint. To lay a complaint under these ethics is obviously a serious matter. If a breach of ethics appears to have occurred whether through ignorance or by intention, a personal approach should be made to the member concerned to seek their cooperation. If this fails there is an obligation on behalf of other members to lay a formal complaint, in writing, with the National Director of the NZAO. A complaint may be laid by a member of the Association, a member of the public, or some other body.
PURPOSE This Code of Ethics contains the standards which: • Reflect the integrity of our profession • Reinforce the principles on which we make ethical decisions • Assist members of our Association adopt legitimate and professionally acceptable behaiour in their practices • People outside our profession may use to evaluate us.
OTHER OBLIGATIONS As well as observing this Code of Ethics, each member of the Association must also comply with all relevant laws and regulations which govern the practice of optometry in the New Zealand. These ethics should be read in conjunction with these laws, the NZAO Rules and Code of Patient Rights. Responsibilities to the patient Optometrists shall: 1. Always respect their patient’s rights, dignity, autonomy and access to continuity of care 2. Avoid all forms of discrimination; treating all patients, staff and kindred professionals with fairness, honesty, courtesy, respect and understanding
3. Understand the concept of duty of care 4. Disclose any significant proprietary interest they have in the care options recommended and not permit pecuniary gain to affect their clinical judgement 5. Endeavour to understand each patient’s cultural perspective and level of background knowledge, in order to ensure effective communication 6. Respect the confidentiality of the information received in the course of the professional consultation, only disclosing information where the patient consents or the law requires. Professional responsibilities Optometrists shall: 7. Promote and maintain collegial, respectful and unselfish relationships with members of their own and other health professions 8. Practise with conscience and integrity in a manner that is in the best interest of the informed patient, enhancing the status of the profession and promoting public confidence 9. Ensure that their practice modalities, delegations, resources and the accurate and legible recording of clinical findings, diagnosis and management reflect the current standard of care 10. Promote and advance high standards of contemporary professional competence and knowledge, ensuring the delivery of accurate diagnoses, advice and treatment 11. Ensure that referrals and reports to and from colleagues and other health professionals are actioned in a manner appropriate to the patient’s best interests 12. Individually and collectively, strive to advance and disseminate the knowledge and learning of the profession for the benefit of the wider community. Optometry and business practice Optometrists shall: 13. Not enter, remain in or negotiate a practising scenario where commercial imperatives including the offering of incentives have the potential to conflict with the free exercise of clinical judgment and the upholding of an uncompromised standard of care 14. Ensure that any arrangement to reward effort or performance does not have the potential to bias a practitioner’s clinical judgment toward decisions that may not be in the patients best interests 15. Seek the advice of a suitable colleague or organisation if they find themselves in a position or an environment of providing compromised patient care 16. When promoting their practice or profession, ensure any claims made are valid, truthful and reflect their status as a trusted registered health practitioner. NZAO October 2011
NEW ZEALAND ASSOSICATION OF OPTOMETRISTS INC.
GROUP BENEFITS FOR NZAO MEMBERS • Publications – Members receive regular mailouts, including NZAO newsletter Total Vision Care and other relevant brochures or news sheets. Members also receive Journal of Clinical and Experimental Optometry and OAA Pharma Magazine six times a year. • Continuing Professional Development Opportunities – NZAO maintains an events calendar and organises workshops for members; we also hold an annual conference with a programme of clinical papers, panel discussions, opportunities for networking, and trade displays. New for 2014: NZAO CPD ONLINE • Branches – There are nine NZAO branches. Branch members meet on a regular basis, often with a presentation on clinical aspects of eyecare. • Cornea & Contact Lens Society of New Zealand Inc – Membership of NZAO is a pre-requisite for optometrists wishing to join the CCLS • Group Insurance Schemes – Significant saving in premiums are available. ✔✔ Professional Indemnity/Medical Malpractice Insurance – The policy covers claims for damages, legal proceedings (actual or alleged), and wrongful acts arising out of your professional business as a Registered Optometrist. ✔✔ Public Liability Insurance – The policy provides protection against Defamation, Fidelity (employees), Loss of Documents, Automatic RunOff (FREE!), One Automatic Reinstatement of the Indemnity Limit. ✔✔ Employer’s Liability – Defence Costs, Property in your Care Custody or Control, Punitive & Exemplary Damages ✔✔ Defence & Penalties (Statutory Liability) Insurance – The Fair Trading Act, Consumer Guarantees Act, Commerce Act, Privacy Act and defence costs and reparation costs in respect of the Health and Safety in Employment Act. ✔✔ Employment Disputes ✔✔ Public Liability Entity Cover (Tenant/Landlords) – As a landlord you are exposed to claims by tenants for damage arising from poor maintenance, for example, Sprinklers came on by mistake causing extensive damage to the tenants’ computer system. As a tenant you have an exposure to claims by landlords or other tenants for property damage suffered due to your negligence. For example, a tap left on floods the building or a heater left on burns the building down.
NEW ZEALAND ASSOSICATION OF OPTOMETRISTS INC.
• Professional Appointments – NZAO provides information to local and overseas optometrists seeking employment, and to NZAO practitioners looking to employ optometrists, including locums. • Practice Relocation Listing – NZAO members can find out where records have been transferred to when practices close, change hands, or relocate. • Practitioner Services – NZAO national office has a range of items on sale to members at a modest cost, such as patient information pamphlets, display stands, carrier bags printed with NZAO logo, posters, and prescription cards for travellers. • Banking – Westpac Offers discounts for members on credit card processing, discounts on business and personal banking, lending, and EFTPOS terminals for member practitioners. • Farmers Card and Q-Card Scheme – Offers convenient payment options for patients. NZAO members also receive a special commission rate. • Save Our Sight (SOS) project – The NZAO was one of the initiators. NZAO members can participate this nationally run education programme promoting health and well-being with regards to eyes and seeing. • Employers Assistance – Advice, support and resources for employers. Phone 0800 158 001 • Cardplus – A discounted fuel account and on discounts deducted from the Telecom bill.
Professional Indemnity Insurance: The group PI Insurance scheme for NZAO members provides cover from 1 August to 31 July (the following year). PI Insurance renewal forms are posted to members in June.
NEW ZEALAND ASSOSICATION OF OPTOMETRISTS INC.
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NEW ZEALAND ASSOSICATION OF OPTOMETRISTS INC.
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