Marketing the Goulburn Valleys exclusive produce globally

Marketing the Goulburn Valley’s exclusive produce globally

THE Freshmax Group is about innovation. Sourcing new varietals of apples and pears from across the globe, the fresh produce marketer and distributor has worked in partnership with the Goulburn Valley’s finest orchardists over the last five years to exclusively produce Modi® apples as well as Honey Belle™ and Piqa® Boo® pears.

With a growing presence on the international apple and pear market, the Australasian company is now looking at ways to engage a youthful, health savvy demographic, as national marketing manager of Freshmax Group, Sona Padman stated,

“All these brands target an international audience that is young, like to experiment, loves quality products and combines the pleasure of good food and healthy living. With that notion, our focus is to drive these brands using consumer-driven content strategy.”

Distributing to over 87 countries through its international arm, Valleyfresh™, the Freshmax™ story has evolved rapidly since its inception in New Zealand, 27 years ago.

Acquiring intellectual property in fruit varietals and continuously striving to find more innovative and efficient supply chains, the Freshmax™ Group is a formidable force to be reckoned with in fresh produce marketing.

The Modi® apples, Honey Belle™ and Piqa® Boo® brands produced by the Pomona consortium, comprising Oakmoor, Turnbull Brothers, Chatswood Farm and Pickworth Orchards, offer consumers a delicious array of fresh produce with prolonged shelf-life, eye catching colour and early season ready-to-eat fruit.

Distributing to over 87 countries through its international arm,

Valleyfresh™, the A GROWING PRESENCE ON THE

Freshmax™ story has APPLE AND PEAR MARKET... Will Snelling of Freshmax proudly evolved rapidly displays a crate of delicious Piqa® Boo® pears. Photo: supplied

caring for our growers since 1960

Behind every good business there is a great team

Our extensive agronomic team deliver a range of services for broadacre, horticulture, viticulture, fodder, rice and summer crop production across these regions. These include on farm advice on pest, disease and weed management, crop inspections, farm planning and recommending in-crop nutrition requirements. As well as comprehensive fee for service programs I K Caldwell also has an extensive range of services such as insect trap monitoring, orchard monitoring, farm mapping, soil moisture monitoring, nutrition advice, disease/frost warnings and a suite of analytical services. Serving the Goulburn Valley, Northern Victoria and Southern NSW