AE7 Masterplanning 2023

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MASTER PLANNING

40+years of experience

SERVICES Architecture

Branding

Construction Management

Economic Feasibility Studies

Engineering

Infrastructure Design

Interior Design

Landscape Architecture

Market Analysis

Master Planning

Pre-Development Studies

Project Management

Site Supervision

Structural Design

Sustainable Design Vision

SECTORS

Corporate Commercial

Destination Development

Education

Healthcare And Wellness

Hospitality

Master Planning

Mixed Use

Parks And Recreation

Residential Retail Tall Towers

11 OFFICES IN 4 CONTINENTS in MENA region, ASIA & USA
PITTSBURGH, USA JACKSONVILLE, USA LANCASTER, USA

$10billion of design work over the past13years

Limitless creativity. Expert strategy. Unparalleled results.

Established by internationally renowned American design professionals with over 40 years of experience in the Middle East, Europe, Asia and the USA, AE7 is a global leader in destination development, healthcare, higher education, residential, corporate and commercial design, and planning. The Partners from AE7 have been working as a group for over 20 years. Now with offices in Abu Dhabi, Dubai, Europe, Jordan, and the USA, the firm’s design practice is led by industry innovators committed to delivering the extraordinary.

At AE7, our goal is to listen to our clients and to comprehensively understand their needs so we can provide superior service, iterate to the best possible outcome, and deliver groundbreaking projects that are responsive to our clients’ vision on every level. We are passionate about the power of exceptional design: Our philosophy is to nurture a better future and environment, to improve life and to motivate the human spirit through thoughtful and inspired design.

With a multidisciplinary team of more than 400 people who collaborate in 11 offices across four continents, we bring together

a diverse set of international talent to provide full-service architecture and engineering design for some of the most prestigious projects in the world. Over the last 13 years alone, we have designed, managed and are currently supervising more than US$10 billion in construction projects. Our combined masterplans and developments cover more than 350 square kilometers in total land area. Our expertise covers nine market sectors: healthcare and wellness; development; science and technology; higher education; destination developments; commercial and corporate; hospitality; residential; and primary and secondary schools.

Our innovative designs continue to enrich and inspire, from sophisticated hospitals to skyscrapers exceeding 700 meters in height to the largest crystalline lagoon in the heart of one of the most premier luxury communities in the world. No matter what we undertake, all of our planning and design work stems from creative solutions, attentiveness to client needs, knowledgebased strategy, and a drive to make life better through inspiring and intuitive design. A holistic, interdisciplinary approach allows us to realize the most unique end-user experiences, offer the best commercial results to clients, and consistently create new benchmarks for excellence around the globe.

AMMAN, HKJ
BRATISLAVA, SVK OBERHAUSEN, GER
DUBAI, UAE RAS AL KHAIMAH, UAE ABU DHABI, UAE RIYADH, KSA CAIRO, EGY

MASTER PLANNING

At AE7, we create successful developments that are distinctive communities. Our designs provide a well-balanced holistic approach to fostering socially and economically sustainable projects that cultivate outcomes beyond their initial aspirations.

Master planning for AE7 is the process of crafting an experience that merges art and science to realize the vision and aspirations of our clients. The art is entrenched in the weaving of a social fabric that flows deftly with poetic environments that encourage self-sustaining communities. The science is about addressing the global and local strategic objectives, as well as market sector analysis and impact for the success of the development. We believe in the nurturing of a story that defines the project vision and becomes the underlying architype, the guiding principal that we measure all inspirations for the development. The market and business model will change and fluctuate with time, but a powerful vision will provide the robust blueprint for project to grow and mature.

As part of the holistic approach AE7 champion, we incorporate realistic market and economic feasibility studies that represents the distinct programs in the master plan. It is also important to define the appropriate audience and development typology. This combination ensures both a commercially and economically viable development that is vibrant and sustainable. We understand that the transcendent nature of economically accessible developments can have a transformative impact on the socioeconomics of the larger community. These affects require careful planning of the development to anticipate and absorb the surge in opportunities with focused distribution.

AE7 utilized these principals to create world class destination developments such as Mohammad Bin Rashid Al Maktoum City District One, a unique luxury residential community that redefined luxury as lifestyle ambitions, whilst transforming the definition of opulence for respite and fulfilment. We recognized an underserved niche in the market and cultivated a lifestyle-oriented product that became an archetype and benchmark that others are replicating in Dubai. Infusing contemporary hospitality-oriented leisure environment, formal pastoral beauty of lush gardens to tranquil 50-hectare Crystal Lagoon beaches in the heart of the city, it is about thinking differently.

As AE7 we believe in creating personalized communities that are lifestyle oriented and integrated neighborhoods. It is about coalescing skillfully created palate of living and community programs to transform accommodation arrangements to suit market and cultural sensibilities, whilst promoting a convivial atmosphere for carefree existence. This process whether it is residential, hospitality, healthcare or academic campus, is all an integral part of crafting a distinctive development.

This philosophy is also unified across the disciplines in AE7 and is the cornerstone of our thought process. Our dedicated team from Architecture and Master Planning to Engineering and Infrastructure have been crucial in delivery of some of the most significant developments around the world. Our holistic approach and understanding the nuance of crafting destinations is the added advantage we provide to our clients. Whether it is a singular structure or a monumental undertaking of the re-master planning an entire city, AE7 have the inhouse knowledge and experience to understand and redefine project scale to deliver.

Our expertise in planning and developing unique developments internationally, with over 91 square kilometers of planning, AE7 can leverage our breath of experience for any project. With our holistic approach and our unique perspective towards crafting a truly livable community, we firmly believe that our involvement will provide a truly transformative solution.

MARKET RESEARCH

VISION MASTERPLANNING PROCESS

Financial Feasibility Process

• Market Research

• Preliminary Financial Feasibility

• Financial Feasibility / Model Verification

• Financial Feasibility / Model Final Report

Planning Process

• Definition Phase

• Assessment Phase

• Planning Phase

• Final Vision Master Plan

DEFINITION

PROJECT BRIEF

PRELIMINARY FINANCIAL FEASIBILITY

ASSESSMENT

DEVELOPMENT POTENTIAL

FINANCIAL FEASIBILITY/ MODEL VERIFICATION

PLANNING

PROJECT VISION

FINANCIAL FEASIBILITY/ MODEL FINAL REPORT

FINAL VISION MASTER PLAN REPORT FINAL VISION

Developing the DNA of a City

Dubai, UAE

Over

Dubai Water Canal
Floating City District One Meydan One District 7
Deira
26 km of Canal
AE7 Master Planning

Deira Islands

Deira Waterfront Development

Canal Front Urban Renewal

Creek Park Family Destination

Healthcare City Phase 2

Ras Al Khor Sanctuary

Horizon

District 12

District 11

Deira Islands – 16.7 sq km

Deira Islands Towers & Boulevard

Night Markets

Deira Waterfront Development 0.6 sq km

Entisar Tower

Fattan Downtown Towers

Dubai Water Canal – 1.85 sq km

District One – 3.9 sq km

Meydan Residence 1

JBH Renovations

Sofitel Dubai

Palm Jumeirah

Masterplan Improvement

Meydan Beach Hotel

Over

Dubai, UAE

Fattan Sky Towers

Meydan One

3.7 sq km

Meydan Horizon

1.7 sq km

Meydan Avenue

District 7 – 1.8 sq km

District 11 – 3.3 sq km

District 12 – 9.3 sq km

Marsa Meydan

1.75 sq km

Nakheel Valley 22 sq km

The Valley 8.9 sq km 90 sq km Master Planned

Mina Zayed Zone 2

3 sq km

Fisherman’s Wharf

0.6 sq km

Family Park

Courniche Pier

Emirates Palace

Yacht Club

Al Hosn & Al Manhal Vision

3.7 sq km

Zayed Military Hospital

Sports Park

9712 BMC

0.2 sq km

Abu

Dhabi, UAE

Al Dar Yas Epicurean

Al Dar Water Edge

SKMC Dialysis Center

Khalifa Park – 0.6 sq km

Al Jinaan – 0.2 sq km

Bloom District – 2.2 sq km

Al Riyadh City 84.7 sq km

Bawabat Al Sharq – 1.5 sq km

Mafraq Hospital – 0.16 sq km

New Zayed City – 39.4 sq km

140 sq km Master Planned
Over

MASTERPLANS

LARGE MIXED USE MASTERPLANS (GREENFIELD)

Dubai Water Canal District One, MBRC District 7, MBRC Meydan Hotel & Grandstand
AE7 Master Planning
Meydan One, MBRC

Project Size

388,868,000 sq.ft / 36,127,000 sq.m

Meydan Masterplan

Dubai, UAE

Meydan is the visionary concept of His Highness Sheikh Mohammed bin Rashid Al Maktoum, UAE Vice President, Prime Minister and Ruler of Dubai. The project represents the culmination of his vision to create not just a venue for horse racing, but also to position Dubai at the center of a competitive global business stage by creating an integrated city that is sustainable, innovative, and environmentally responsible. The Meydan and AE7 team work collaboratively on delivering the developments and investment plots within the Nad Al Sheba area of Dubai into one singular vision. The entire Mohammed Bin Rashid Al Maktoum (MBR) city will span 47 million square feet, and feature several development projects by Meydan. MBR city will eventually be home to a population of 286,000 living within its many residential areas, including: District 1, Meydan Horizon, District 11 (which encompasses Meydan Heights South), and the transit-oriented development, District 7.

The entire development will be complete with an internal public transit system and also will become a key transportation hub for all of Dubai, as well as the other Emirates. This state-of-the-art transportation system combines highways and rapid transport and will significantly shorten travel times between MBR city and all areas of Dubai. The planned Dubai Metro expansion, to be complete by 2030, will include 197 stations across Dubai, with three lines and several stations passing through MBR city. The metro will connect passengers with the planned Etihad rail, which will connect the seven Emirates via a 1,200-kilometer rail network. This rail network is part of a wider GCC network that will eventually link the Emirates with other GCC countries. Etihad rail’s central stop in Dubai will be located within MBR District 7, providing residents and commuters with an alternative mode of domestic and regional transport. Residents and visitors to MBR City and Meydan will also have access to world-class attractions. Premium leisure and sporting attractions, such as Meydan racecourse, golf course, and tennis academy are at the center of the development. A shopping mall with a retractable roof will be located within Meydan One, which includes the world’s longest ski slope, spanning 1.2 kilometers from top to bottom. Just outside the ski slope, visitors will discover a water park, a heritage village, and the world’s largest dancing water fountain. This project connects, elevates, and delights, offering the unexpected and creating an experience that can only be found in Dubai.

Services Masterplanning
District 11, MBRC Meydan Horizons Meydan Avenue
Land Area 3.7 mil sq.m 40.2 mil sq.ft Developed Land 47.5% GFA 5 mil sq.m 54.3 mil sq.ft Open Space 16.6% Residential Units 27,765 ROW & Infrastructure 30.7% Population 84,000 Community Amenities 5.2% AE7 Master Planning

Project Size

59 million sq.ft / 5.5 million sq.m

Services Architecture

Economic Feasibility Studies

Engineering

Infrastructure Design

Interior Design

Landscape Architecture

Master Planning

Pre-Development Studies

Structural Design

Sustainable Design Vision

Meydan One

Dubai, UAE

Meydan One has been envisioned as “A Place for Everyone.” The development is strategically positioned within the heart of Mohammed Bin Rashid City and offers excellent accessibility via automobile, public transport, water taxi, and internal transit systems. Paths made specifically for jogging and cycling have been integrated within Meydan One as well as a boardwalk, which runs along the continuous Meydan One water canal. Meydan One will be home to a population of 78,000 residents, approximately a quarter of the entire Mohammed Bin Rashid City population that will include 310,000 residents.

The Meydan One development has been designed to become a vibrant, urban mixed-use district that incorporates all aspects of the Dubai lifestyle. Four hotels will be located within the development, each with their own unique style and experience. Also featured is the longest indoor ski slope in the world, spanning 1.2 kilometers from top to bottom and ending alongside a water park directly outside the walls of the ski facility. Dubai One tower, standing at 711 meters, will be the tallest residential tower in the world and soar over the development. All of the development’s harmoniously integrated features contribute to an unparalleled and aweinspiring experience that can only be found in Meydan One.

AE7 Master Planning
AE7 Master Planning
Land Area 1.75 mil sq.m 18.8 mil sq.ft Developed Land 35.8% GFA 1.4 mil sq.m 15.4 mil sq.ft Open Space 36.2% Residential Units 14,200 ROW & Infrastructure 25.5% Population 41,500 Community Amenities 2.5% AE7 Master Planning

Project Size

18.8 million sq.ft / 1.75 million sq.m

Services Architecture

Economic Feasibility Studies

Engineering

Infrastructure Design

Interior Design

Landscape Architecture

Master Planning

Pre-Development Studies

Structural Design

Sustainable Design

Vision

Marsa Meydan

Dubai, UAE

The vision of the development is to provide a ‘home away from home’ for the Emiratis and expatriates of the Emirate of Dubai and other Emirates. A home at a waterfront community with canals and waterways connected to the Arabian Gulf and with private berthing and mooring of boats or private beaches at the water facing units. The development is 1.8 million square meter with 600 single family residences and 13,000 apartments with 2 luxury hotels and 3 marinas.

Marsa Meydan will offer a community where residents can enjoy water activities as well as tracks for cyclists and pedestrians, a club house, and parks and playgrounds. The project also includes a school for all grades, a community centre with medical clinics, grocery shops and other facilities to support the day to day requirements of the residents.

The development will also host a unique marina for the boating enthusiasts with a shading system over it to control and moderate the climate within the marina which will provide a more pleasant experience all year round.

AE7 Master Planning
AE7 Master Planning
Land Area 1.76 mil sq.m 19 mil sq.ft Developed Land 47% GFA 1.38 mil sq.m 14.9 mil sq.ft Open Space 21% Residential Units 6,213 ROW & Infrastructure 27% Population 27,300 Community Amenities 5% AE7 Master Planning

Project Size

19 million sq.ft / 1.76 million sq.m

Services

Architecture

Market Analysis

Masterplanning

Pre-Development Studies

Vision

Helio Gardens

Cairo, Egypt

A vibrant mixed-use development that showcases Cairo at it’s very best by having an accessible & verdant public space at its heart

Cairo once known as the “Paris of the Middle East” was planned on the same principles of great European cities.

In the late 19th and early 20th century, in Cairo’s fashionable heyday, suburbs like Heliopolis, Zamalek, Downtown, Garden city and many others were architectural gems, they were the center of a glittering social life.

The architecture was a synthesis of European and Middle Eastern, an expression of the city’s self-confidence.

The concept is to rediscover and benefit from Cairo’s great past, in order to build the city’s future.

AE7 Master Planning
Land Area 2.24 mil sq.m 24.1 mil sq.ft Developed Land 62% GFA 1.72 mil sq.m 18.6 mil sq.ft Open Space 8% Residential Units 7,280 ROW & Infrastructure 27% Population 350,200 Community Amenities 3% AE7 Master Planning

Project Size

56.7 million sq.ft / 5.3 million sq.m

Services Architecture

Market Analysis

Masterplanning

Pre-Development Studies

Vision

New Garden City

Cairo, Egypt

Featuring an upscale family focused lifestyle community with luscious landscaped parks and garden spaces, luxury and accessible retail, dining and a variety of family focused residential offerings.

Cairo once known as the “Paris of the Middle East” was planned on the same principles of great European cities.

In the late 19th and early 20th century, in Cairo’s fashionable heyday, suburbs like Heliopolis, Zamalek, Downtown, Garden city and many others were architectural gems, they were the center of a glittering social life.

The architecture was a synthesis of European and Middle Eastern, an expression of the city’s self-confidence.

The concept is to rediscover and benefit from Cairo’s great past, in order to build the city’s future.

AE7 Master Planning
Land Area 2.9 mil sq.m 31.7 mil sq.ft Developed Land 49.5% GFA 600,260 sq.m 6.4 mil sq.ft Open Space 18% Residential Units 1,260 ROW & Infrastructure 26.5% Population 80,000 Community Amenities 6% AE7 Master Planning

Project Size

107 million sq.ft / 10 million sq.m

Services

Masterplanning

Landscape Architecture

Pre-Development Studies

Vision

Etihad Gardens

Sharjah, UAE

Etihad Gardens is a new masterplan in the Emirate of Sharjah, on the northern border of Dubai. Located on the east-west Sharjah corridor with existing regional access routes, the site presents an incredible opportunity for development and value creation. Under the masterplan, the land’s 1,000 hectares will become home to 80,000 residents in an environment that fosters the best in community living.

The new design will implement a satellite town development model that embodies sustainability and livability. The development’s Green Spine - a serpentine urban park that meanders through the site – will make Etihad Gardens a remarkable, peaceful area to call home. Its stunning, innovative frontage will serve the resident community and attract visitors from the region and beyond.

The masterplan is underpinned by 7 Moments, which embody the coming together of the various aspects of Emirati culture and represents the Union of the Seven Emirates of the UAE.

AE7 Master Planning
Land Area 3.3 mil sq.m 35.6 mil sq.ft Developed Land 76% GFA 3.1 mil sq.m 34.3 mil sq.ft Open Space 5% Residential Units 8,900 ROW & Infrastructure 16% Population 39,000 Community Amenities 3% AE7 Master Planning

Project Size

35,133,403 sq.ft / 3,264,000 sq.m

Services Architecture

Branding

Engineering

Interior Design

Landscape Architecture

Master Planning

Pre-Development Studies

Site Supervision

Structural Design

Sustainable Design

Vision

MotorCity Masterplan

Dubai, UAE

MotorCity is a mixed-use destination development that features commercial, residential, theme park and hospitality components in Dubailand. The master plan was designed with the racetrack in the heart of the development and is inspired by the spirit of the automobile. This unique development consists of the Automall complex, Uptown apartments, Green Community villas and terrace apartments, High Street office and retail, and F1X theme park. AE7 partners were involved in this project as the managing and design Directors of Burt Hill’s UAE offices, and managed the Client and team on a daily basis.

AE7 Master Planning
AE7 Master Planning

Project Size

215 million sq.ft / 20 million sq.m

Services

Architecture

Economic Feasibility Studies

Engineering

Infrastructure Design

Interior Design

Landscape Architecture

Market Analysis

Master Planning

Pre-Development Studies

Structural Design

Sustainable Design

Vision

Shores of Karbala

Karbala, Iraq

The new masterplan for City of Karbala integrates economic, social, cultural and environmental resources into a strategic plan. Three main ideas guide the masterplan’s development approach: efficiency, livability, and flexibility.

Optimizing densities and urban centers, using appropriate typologies, and sufficiently distributing services and public facilities all contribute to the masterplan’s approach for an efficient city. The development also provides synergies between phasing, investment opportunities, urban development and infrastructure organization.

The approach creates a livable city by designing a metropolitan network of multiple centers and a series of permeable environmental systems and by establishing a strategic deployment of green spaces on an urban level. Providing sufficient allocation of public services, neighborhoods and local scale are critical steps, as well as creating walkable and pedestrian friendly environments. To cater to various income groups and market sectors, the masterplan considers the need for various housing types and work opportunities and maintains a balance between traditional and modern.

The masterplan provides flexibility through land use allocation and distribution of different typologies and by maintaining the structural flexibility of the urban block and allowing easy manipulation and adaptation of the master plan to unforeseen changes.

AE7 Master Planning
AE7 Master Planning

Project Size

43.7 mil sq.ft / 8.9 mil sq.m

Services

Landscape Architecture

Masterplanning

Pre-Development Studies

Vision

The Valley

Dubai, UAE

The vision behind The Valley master plan development is to create integrated master plan communities at 20 minutes’ drive from the iconic Burj Khalifa.

The project area is approx. 437 hectares, planned as mixed use predominantly low rise residential including a development “heart” and world class amenities available to all communities and linked by accessible, walkable green areas.

The Valley is the place of a “Life Well Centered” where the ideal of health living speaks to the core value of what is envisioned for the residents. Its design focuses on creating memorable neighborhoods that people can call “home”. Either resident in a villa or tenant of an apartment, the living environment encompasses a unique arrival experience through a world class designed gateway and landscaped boulevard, a vibrant town center and a 7-kilometer-long park called Emerald Necklace that is punctuated by activity nodes.

AE7 fully completed the Vision Masterplan stage, and following Concept Masterplan stage, including landscape and coordination with infrastructure. The project received final approval from Dubai Development Authority to proceed to Detailed Masterplan Stage.

AE7 Master Planning

MASTERPLANS

URBAN MIXED USE MASTERPLANS (BROWNFIELD)

Land Area 1.85 mil sq.m 20 mil sq.ft Developed Land 31.5% GFA 1.9 mil sq.m 20.1 mil sq.ft Open Space 39% Residential Units 8,400 ROW & Infrastructure 27.5% Population 39,000 Community Amenities 2% AE7 Master Planning

Project Size

1.9 million sq.ft / 177,000 sq.m

Services

Architecture

Engineering

Infrastructure Design

Landscape Architecture

Masterplanning

Site Supervision

Sustainable Design

Vision

Dubai Water

Dubai, UAE

Canal

The existing Dubai Creek historically divided Dubai into two main sections: Deira and Bur Dubai. This body of water proved to be too deep to be cleaned naturally, creating an environmental need for change. The proposed solution was connecting the Business Bay to the Arabian Gulf via a canal.

The resulting Dubai Water Canal Project development includes multiple bodies of water. The 1.8-mile canal connects the Business Bay to the Gulf Bay, and a connection to Safa Park brings the beach experience inland.

Various green networks are incorporated into in the development’s design. These networks allow pedestrians complete autonomy from vehicular traffic. The green networks connect through the parks, residential buildings, shopping, and boardwalks and also flow onto and through buildings and above vehicular routes to create a truly unique destination experience.

This master plan provides harmonious connectivity to a diverse mix of uses and adjacent developments - whether it be by foot, car or boat – while also satisfying an environmental need.

Safa “A” Safa “B” Safa Park Gate Tower
AE7 Master Planning

Dubai Water Canal

Pedestrian Bridges

Dubai Water Canal

Safa B - Mixed Use Development

AE7 Master Planning

Dubai Water Canal

Safa A - Mixed Use

Development

Land Area 610,000 sq.m 6.5 mil sq.ft Developed Land 49% GFA 584,000 sq.m 6.2 mil sq.ft Open Space 2% Residential Units 2,200 ROW & Infrastructure 47.8% Population 7,880 Community Amenities 1.2% AE7 Master Planning

Project Size

10,759,325 sq.ft / 999,574 sq.m

Services: Architecture

Economic Feasibility Studies

Engineering

Infrastructure Design

Interior Design

Landscape Architecture

Market Analysis

Master Planning

Pre-Development Studies

Site Supervision

Structural Design

Sustainable Design Vision

Deira Waterfront

Dubai, UAE

Deira is one of the oldest communities in Dubai, rich in traditions and culture. It’s also one of the region’s most important economic hubs, a place where the city’s success was born and continues to grow. Deira Waterfront Development is located in the northern portion of the existing Deira District, across the street from the old Souqs and fronting the famous Dubai Creek. Through extensive planning exercises, this masterplan sensitively addressed unique cultural values and heritage as well as sentiments and aspirations for the creek experience. One of the important parts of the masterplan is close integration of the project with upcoming expansions of the Deira Wharfage and growing opportunities for merchants to conduct traditional business. The masterplan also carefully adds various missing components, such as urban plazas, parks, dedicated pedestrian or bicycle routes and links to multiple transportation hubs. The mixed-use nature of the program includes traditional retail shops backed by residential apartments, multiple hotel venues, dedicated commercial zones, transit-oriented hubs, structured parking garages, dedicated storage areas and community facilities. All this was only possible through a comprehensive study of the existing urban character of the city and specific needs of local businesses, residents and tourists. Deira is evolving and innovating by thoughtfully blending past, present and future in this rapidly growing city.

610,200 Site Area (sqm) 2,200 Residential Units 8,000+ Parking Spaces 77,500 Total Retail Area (sqm) 40+ Restaurants 721,200 Office Area (sqm) 113,000 Vertical Storage Area (sqm) 700+ Shops 1,400 Hotel Rooms 35,400 Total GLA (sqm)
MAIN PLAZA HOTEL METRO STATION 16 DUBAI CREEK DEIRA SOUQ 14 3 12 11 19 13 4 Plot 03 Total BUA: 163,650 sqm Total GLA: 4,100 sqm Total GFA: 100,994 sqm No. of Parking: 959 Consist of 4 Mixed use Towers, 1 main plaza (2 residential towers, 1 Office tower and 1 Hotel Tower) Plot 04 Total BUA: 37,140 sqm Total GLA: 4,460 sqm Total GFA: 25,000 sqm No. of Parking: 158 Consist of Transition hub Designed within a Mixed-Use Building (Retail Podium, Bus Station, Metro Station, Office Tower, Hotel Tower) Plot 11 Total BUA: 14,000 sqm Total GLA: 1,210 sqm Total GFA: 11,412 sqm No. of Parking: 0 Consist of 3 G+5 Mixed Use Buildings Plot 12 Total BUA: 54,050 sqm Total GLA: 5,375 sqm Total GFA: 28,430 sqm No. of Parking: 307 Consist of 5 Mixed use Buildings with 2 common basements Plot 13 Total BUA: 108,260 sqm Total GLA: 9,770 sqm Total GFA: 62,659 sqm No. of Parking: 725 Consist of 13 Mixed use Buildings Plot 14 Total BUA: 64,300 Total GLA: 1,555 sqm Total GFA: 42,686 sqm No. of Parking: 393 Consist of 4 Mixed use Buildings Plot 16 Total BUA: 60,650 sqm Total GLA: 8,420 sqm Total GFA: 36,977 sqm No. of Parking: 436 Consist of 14 Mixed use Buildings. Plot 19 Total BUA: 35,170 sqm Total GLA: 488 sqm Total GFA: 25,187 sqm No. of Parking: 144 Consist of 5 Star Hotel Compound AE7 Master Planning
AE7 Master Planning
Plot 3 - Plaza with dry fountain at the center of a quad including Retail base, 4 Star Hotel, Hotel Apartment Tower, Office Tower and Residential Residential Tower
AE7 Master Planning
Plot 4 - Mixed Use TOD including Metro Station, Retail, Office Tower and Hotel Tower Plot 13 - Street level retail and Office and Residential buildings above
AE7 Master Planning
Plot 11 - Pedestrian oriented street level retail and Office and Residential buildings above Plot 11 - Pedestrian oriented street level retail and Office and Residential buildings above Construction photos of Plot 11 & 13 Plot 16 - Waterfront development including retail, F&B and 4 story Residential Plot 16 - Waterfront development including retail, F&B and 4 story Residential
AE7 Master Planning
Plot 16 - Waterfront development including retail, F&B and 4 story Residential ground plane amenities Plot 16 - F&B Courtyard Plot 19 - 5 Star Hotel Drop-off Plot 19 - 5 Star Hotel
Land Area 60,000 sq.m 653,000 sq.ft Developed Land 57% GFA 91,000 sq.m 980,000 sq.ft Open Space 23% Residential Units 549 ROW & Infrastructure 16% Population 1,370 Community Amenities 11% AE7 Master Planning

Project Size

653,400 sq.ft / 60,700 sq.m

Services

Feasibility Study

Conceptual Design Architecture

Benchmarking & Precedence Analysis

Due Diligence Study

Interior Design

Master Planning

Site Analysis / Selection

Parking Planning

Landscape Architecture

Programming

Renderings

Space Planning

Esplanade Masterplan

Pittsburgh, PA, USA

This mixed-use project is situated on the Ohio River north of Pittsburgh’s West End Bridge and west of the historic Manchester neighborhood in the city’s North Side. The development includes residential units, retail and restaurants, a boutique cinema experience, a performance theatre and an office tower all oriented around a thirty-one story, five-star luxury hotel tower.

The objective of the project is to create a transit-oriented development with a focus on connections to the river for residents and the public. View corridors and terracing buildings draw people through the project and down to the river to enjoy several water-oriented amenities such as a Crystal Lagoon urban beach, a full marina, a performance pier, the Three Rivers Heritage Trail and a Ferris wheel perched over the river with dramatic views to The Point. Sustainability is an important issue to this development and many green strategies are incorporated into the design, such as bio-filtration water features, storm water reuse, parks and open spaces, green roofs and daylighting. This development will be a “first-day” visitor attraction with all-encompassing amenities unmatched in the region.

AE7 Master Planning
AE7 Master Planning

Project Size

1,000,000 sq.ft / 93,000 sq.m

Services Architecture

Interior Design

Landscape Architecture

Market Analysis

Master Planning

Pre-Development Studies

Vision

Bloom Riverfront Towers

Rochester, MN, USA

The Bloom Development in Rochester, MN, is located on the riverfront of the Zumbro River and aspires to set a new standard of quality in the downtown business district. This 1,000,000-square-foot development creates an inclusive destination of hospitality and shopping, complemented with contemporary restaurants and nightlife. The project is composed of two high-rise towers that house a four-star hotel, condominiums, and senior living apartments. The towers are atop a podium that features ground level retail, restaurants and a parking garage. The masterplan concept improves access to the Zumbro Riverfront with a boardwalk, creating a pedestrian-friendly environment and enlivening the river’s edge. The location is ideal to form an urban hub connecting City Hall to the opposite side of the river and the commercial downtown area.

The development will consist of a 180-key four-star hotel, with 130 branded condominiums; a 215-unit high-rise senior community; 30,000 square feet of food and beverage establishments; and 7,000 square feet of retail. Public spaces will be added, including an indoor winter garden, 3rd St. public plaza, rooftop terrace park, and boardwalk.

AE7 Master Planning
Land Area 99,000 sq.m 1.07 mil sq.ft Developed Land 58% GFA 247,000 sq.m 2.7 mil sq.ft Open Space 13% Residential Units 516 ROW & Infrastructure 28% Population 1,290 Community Amenities 7% AE7 Master Planning

Project Size

2.4 miliom sq.ft / 222,970 sq.m

Services

Feasibility Study

Conceptual Design Architecture

Benchmarking & Precedence Analysis

Due Diligence Study

Interior Design

Master Planning

Site Analysis / Selection

Parking Planning

Landscape Architecture

Programming

Renderings

Space Planning

The Boardwalk - Mixed-use Masterplan

Michigan, USA

This masterplan is designed as a sustainable destination development and 24-hour community that balances a truly mixed-use program with experience-based design. The program accommodates residential, retail, grocery, theater, fitness, a design center, F&B, office, and parking spread over 2.4 million square feet.

AE7 studied three design concepts as a way to determine the highest and best use for the site, opportunities for development, framework strategies, and open space networks. The design focuses on a mixed-use development positioned around retail, specialty F&B, and open public spaces while creating a civic ‘heart’ for the project. The masterplan creates a true destination development that fully encompasses the live-work-play ethos and aspires to set a new standard for shopping, dining and nightlife.

AE7 Master Planning

MOUNTAINOUS TOURIST

MOUNTAINOUS / MIXED-USE TOURIST DESTINATION MASTERPLANS

AE7 Master Planning

Project Size

18,948,604 sq.ft / 1,760,383 sq.m

Services Architecture

Economic Feasibility Studies

Engineering

Infrastructure Design

Interior Design

Landscape Architecture

Market Analysis

Master Planning

Pre-Development Studies

Site Supervision

Structural Design

Sustainable Design

Vision

Valley of Gabala Masterplan

Qebele, Azerbaijan

The Gabala Mountain Resort was the culmination of an extensive tourism study of the Northern Caucasian Region of Azerbaijan and ultimately transitioned into the initial phase of development for this landmark destination.

Building on the client’s hotel and ski brand, the Town Centre is a mixed-use resort core planned to serve as the heart and soul of the entire development. At the confluence of multiple mountain ski runs and lifts, the Gabala Mountain Resort offers the perfect blend of entertainment, retail and leisure venues literally at the door step of a wide variety of hotel and vacation rental accommodations. Inspired by Alpine village urban form, narrow winding streets are lined with shops and cafes framed by G+5 architecture which opens on to intimate courtyards for social gatherings and spacious piazzas for large events. The contemporary influences seamlessly fit within the traditional vernacular of the surrounding villages.

The program includes 1500 Hotel Keys, 150,000 GFA of Vacation Residential and 1.2 million SF of For-Sale Chalet Plots

Wellness Village Lagoon Village Mountain Village Golf Cource Village Centre Parcs™ River Walk Sports Village Ski Resort Expansion Basin Village AE7 Master Planning

MOUNTAINOUS

MOUNTAINOUS / RESIDENTIAL MASTERPLANS

Land Area 2.9 mil sq.m 31.7 mil sq.ft Developed Land 45% GFA 600,260 sq.m 6.4 mil sq.ft Open Space 27% Residential Units 1,260 ROW & Infrastructure 27% Population 8,000 Community Amenities 1% AE7 Master Planning

Project Size

1,011,807 sq.ft / 94,000 sq.m

Services Architecture

Economic Feasibility Studies

Engineering

Infrastructure Design

Interior Design

Landscape Architecture

Market Analysis

Master Planning

Pre-Development Studies

Site Supervision

Structural Design

Sustainable Design Vision

Almaty Hills

Almaty, Kazakhstan

The project is located on the hills South of Almaty in Kazakhstan. The project is a residential development master plan on a 300 hectare plot of land that rests on top of the city, nestled in the foothills of the majestic mountain range, making this development especially unique. Almaty hills will offer a range of lifestyle choices, housing up to 1200 residential units on sloped terrain which provides spectacular views of the city and nature.

The development will offer properties ranging from two bedroom townhouses to luxury signature villas. Each area within Almaty hills will have access to a green system where residents can walk, run, and cycle. Green open spaces surround the development, while ski slopes and valleys pass through it creating a continuous network of ecological corridors. The inclined terrain benefits most properties on the development with spectacular vistas. An equestrian center and a town center will be included in the development, as well as each neighborhood having its own convenience amenity. Incorporating local traditions as well Mediterranean and contemporary elements, Almaty hills will provide its residents with a unique, secure, and pleasant residential environment.

AE7 Master Planning
ISLAND

ISLAND COMMUNITIES

Land Area 16.7 mil sq.m 179.5 mil sq.ft Developed Land 41.5% GFA 15.8 mil sq.m 170.5 mil sq.ft Open Space 15.5% Residential Units 59,800 ROW & Infrastructure 38.5% Population 130,700 Community Amenities 4.5% AE7 Master Planning

Project Size

172 million sq.ft / 16 million sq.m

Services

Architecture

Engineering

Infrastructure Design

Landscape Architecture

Master Planning

Pre-Development Studies

Site Supervision

Structural Design

Sustainable Design

Vision

Deira Islands

Dubai, UAE

The Deira Islands are located in northeast end of the city of Dubai, near Deira and the future Deira Waterfront and in close proximity to the main entry point of the Dubai Creek. The overall project consists of a series of four interconnected islands where more than 390,000 people are expected to live and work when this new part of the city is complete. The design considers multi-family living, retail and F&B, leisure, hospitality, and tourism developments targeting the mid-income Dubai population and international visitors. Sustainable landscapes, shaded walking trails, public transportation and social infrastructure have been sensitively incorporated within the master plan of the islands to create an attractive and functional living, dining and entertainment community.

AE7 Master Planning
AE7 Master Planning

Project Size

6,882,476 sq.ft / 639,400 sq.m

Services Architecture

Engineering

Infrastructure Design

Interior Design

Landscape Architecture

Master Planning

Pre-Development Studies

Structural Design

Sustainable Design

Deira Islands Towers & Boulevard

Dubai, UAE

The Deira Islands will soon become one of the world’s great Mega Projects. Master-developed by Nakheel, the Deira Island Towers will be one of the most spectacular residential and mixeduse developments in the Middle East and are destined to become a defining landmark on the rapidly growing Dubai skyline. With a clever building composition, these 4 residential super clusters boast 380 residential floors consisting of over 3,000 apartment units and almost 300 town homes. Located in one of the more envied positions of Dubai, this development possesses stunning views spanning the length of multiple island marinas, 13 miles/20 kilometers of beaches, the existing Port Rashid, the old Deira Souks and the historic district of Bastakiya. The project will offer residents luxurious amenities, including a shopping strip, countless restaurants, and easy parking access with concierge desk and valet services.

AE7 Master Planning
AE7 Master Planning

Project Size

2,869,217 sq.ft / 266,559 sq.m

Services Architecture

Engineering

Infrastructure Design

Landscape Architecture

Master Planning

Pre-Development Studies

Site Supervision

Structural Design

Sustainable Design

Vision

Gewan Island Concept Masterplan

Doha, Qatar

The Pearl-Qatar is one of the largest real estate developments in the Gulf, an urban mixeduse, man-made island development, located some 350 meters offshore of Doha’s prestigious West Bay District. Gewan Island Project is situated on the northwest quadrant of the Island, designated for entertainment and mixed-use residential development. The current land area for the island is approximately 233,000 sqm expandable to 300,000 sqm with new reclaimed land. Island program will include multi-family housing, 2 hotels with on-street retail and underground parking directly linked to 60,000 sqm of the indoor theme-park development. North-west beach will be framed by beach restaurants and retail kiosks, while north-east end of the island will have very more private character offering waterfront and beach villas, and reaching deep in to gulf waters with seven ultra-luxury island villas.

RESIDENTIAL

RESIDENTIAL MASTERPLANS

Land Area 3.9 mil sq.m 42.7 mil sq.ft Developed Land 38.5% GFA 2 mil sq.m 22 mil sq.ft Open Space 28.5% Residential Units 5,800 ROW & Infrastructure 30% Population 16,000 Community Amenities 3% AE7 Master Planning

Project Size

42.7 million sq.ft / 3.9 million sq.m

Services Architecture

Economic Feasibility Studies

Engineering

Infrastructure Design

Interior Design

Landscape Architecture

Market Analysis

Master Planning

Pre-Development Studies

Site Supervision

Structural Design

Sustainable Design

Vision

District One Masterplan

Mohammed Bin Rashid Al Maktoum City, Dubai, UAE

District One of Mohammed Bin Rashid Al Maktoum City is located in Nad al Sheba, directly adjacent to the Meydan Grandstand. District One residents will be able to enjoy a quiet neighborhood atmosphere while being just minutes from the center of the city. One of the most striking features of District One is the large body of water using Crystal Lagoon technology, making it effectively the largest swimming pool in the world. Gardens, sports and recreational areas spread throughout the development and invite a healthy lifestyle for all those within.

Located in the heart of Meydan One, District One will be situated just minutes from the new Dubai Canal, the longest indoor ski slope in the world, the largest indoor gym in the world, and the 711-meter tall Dubai One tower. Designed with amenities to suit a modern lifestyle in a neighborhood that provides peaceful living, District One will balance pleasure and play to create a unique community in a coveted central location within Dubai.

Villas & Mansions Crystalline Lagoons Apartments

9 km (5.6 mile) Bicycle & Jogging Track

730,000 sq.m (7.8 mil sq.ft) Open Space

AE7 Master Planning

13.8 km (8.5 mile) Waterfront Length

402,000 sq.m (4.3 mil sq.ft) Crystalline Lagoons

AE7 Master Planning
AE7 Master Planning
AE7 Master Planning

Contemporary Show Mansion

Mediterranean Show Mansion

Modern Arabic Show Mansion

AE7 Master Planning

District One Phase 3

Mohammed Bin Rashid Al Maktoum City, Dubai, UAE

AE7 Master Planning
AE7 Master Planning
Land Area 3.8 mil sq.m 40.9 mil sq.ft GFA 2.18 mil sq.m 23.5 mil sq.ft Residential Units 8,065 Population 36,100 No. of Schools 3 Central Hub 80,150 sq.m 862,700 sq.ft Parks 329,600 sq.m 3.5 mil sq.ft Mall GFA 170,000 sq.m 1,830,000 sq.ft AE7 Master Planning

Project Size

40.9 million sq.ft / 3.8 million sq.m

Services Architecture

Infrastructure Design

Landscape Architecture

Master Planning

Pre-Development Studies

Vision

Damac Lagoons

Dubai, UAE

Damac Lagoons is a villa community in Dubai, promoting resort living lifestyle with 5 km of lagoon waterfront featuring themed and activated beaches, islands, and open spaces. The development is a fully integrated people-centric, water-based sustainable residential community where residents connect, develop a sense of attachment and belonging.

The design creatively links social, environmental, and aesthetic functions, while maintaining financial and economic sustainability. Creating a sense of place and identity that is centered on the water, beach, and Mediterranean lifestyle. The community is a healthy, lively, and enjoyable place catering for needs of different age and user groups, engaging all our senses and satisfying our appetite for novelty, adventure, leisure, travel and discovery.

AE7 Master Planning
Land Area 930,800 sq.m 10 mil sq.ft Developable Footprint 13% Residential Units 2,500 Length of Boardwalk 500 m Open Water 150,000 sq.m Open Spaces 87% Natural Beaches 600 m Internal Beaches 1,100 m AE7 Master Planning

Project Size

10 million sq.ft / 930,800 sq.m

Services Architecture

Infrastructure Design

Landscape Architecture

Master Planning

Pre-Development Studies

Vision

Cali Coast

Ras El Hekma, Egypt

This upscale coastal vacation home development is located in the beautiful area of Ras el Hikma on Egypts North Coast and is masterplanned on a site over 840,000 square meters overlooking the stunning crystal-clear waters of the Mediterranean Sea.

The vision of the Cali Coast masterplan was to create a cool laid back summer vibe, family focused with water and land based amenities for the whole family to enjoy. The fun and laid back coastal community embodies the American beach lifestyle along with the Californiainspired architecture.

In addition to the pristine coast waters there are endless leisure activities including beach cabanas, inland water lagoon and beaches, a lazy river, a boardwalk experience, flow rider wave pool and entertainment island. Over 150,000 square meters of open water bodies and swimmable lakes throughout the development consisting of a mixture or rivers, pools, lakes and other water amenities. Artificial beaches on private lakes located inside the communities provide places to relax on a white sandy beach in the summer sun.

Ascending from the sandy coastal beaches, 4 and 5 bedroom luxury villas step towards the site’s summit all with exquisite views of the Sea. Twin homes and residential chalets complete the masterplan lining meandering aqua blue water lagoons and connected across the masterplan by a central boardwalk feature. A dynamical retail and f&b center front the site at the projects entrance the a California Boardwalk inspired promenade and gateway experience.

AE7 Master Planning
Land Area 2.8 mil sq.m 30.5 mil sq.ft Developed Land 50% GFA 1.2 mil sq.m 13.7 mil sq.ft Open Space 14% Residential Units 4,600 ROW & Infrastructure 24% Population 38,000 Community Amenities 12% AE7 Master Planning

Project Size

30 million sq.ft / 2.8 million sq.m

Services

Architecture

Infrastructure Design

Landscape Architecture

Master Planning

Pre-Development Studies

Vision

South Beach Development

Dubai, UAE

South Beach is an exciting upcoming project that includes nearly 2,000 villas planned for a 283-hectare plot of land located between Sheikh Mohammed bin Zayed road and Emirates road. It offers an ideal location, situated among many major golfing and sporting facilities as it is directly south of Dubai Sports City and Motor City.

South Beach’s primary goal is to be a distinctive, sustainable residential community. With facilities centralized around a large man-made crystal lagoon, the development provides space for beaches, water sports and other activities.

South Beach is inspired by some of the most visually stunning lake and seaside towns in the world. The entire development will be complete with local amenities that include several community parks, a school, a healthcare facility, retail space and a mosque. There is also a 7-kilometer trail network throughout the development designed specifically for walking, running and cycling. An exotic beach-front environment for residents and guests will create a sense of serenity, comfort, and luxury all in one optimal location.

AE7 Master Planning
Land Area 84.78 mil sq.m 912.5 mil sq.ft GFA 31.2 mil sq.m 335 mil sq.ft Residential Units 30,000 Population 263,500 AE7 Master Planning

Project Size

912.5 million sq.ft / 84.78 million sq.m

Services

Architecture

Infrastructure Design

Landscape Architecture

Master Planning

Pre-Development Studies

Vision

Riyadh City Masterplan

Abu Dhabi, UAE

AE7 was commissioned by Modon Properties to revitalize two previous masterplans totaling 8,500 ha land area on the edge of the desert and obtain the approval from the Abu Dhabi authorities.

The first, initially called South Shamkha, required numerous corrections while aligning with the newly laid out infrastructure. The second, also known as North Wathba, needed a framework review of the initially approved concept master plan.

The scope included federation of the two distinct masterplans, conformity to the latest Abu Dhabi urban planning standards, place making for centers, adaptation of public transportation to the new regional strategy, land use modifications and new parcel plans to increase available plots bank for Emirati housing from 43,750 to 45,420 plots.

Riyad City CMP is currently under final stages of approval

AE7 Master Planning
Land Area 116,000 sq.m 1.25 mil sq.ft GFA 40,360 sq.m 434,430 sq.ft Residential Villas 55 Population 413 AE7 Master Planning

Project Size

1.25 million sq.ft / 116,000 sq.m

Services Architecture

Master Planning

Pre-Development Studies

Sustainable Design Vision

Al Jinaan

Abu Dhabi, UAE

The

The park spans for 660m the length of the neighborhood and has a wide range of activities from sports to kids’ playgrounds to jogging and cycling tracks in addition to the vast expands of non-programmed passive landscape. The neighborhood plaza located at the community center acts as the focal point and a congregation place for the residents of this neighborhood.

Al Jinan obtained CMP approval in 2018.

Located on an 11.6 hectare site within Watani Projects in Abu Dhabi, Al-Jinaan is an exemplar pedestrian-friendly neighborhood centered around park living. By keeping the car circulation to the periphery, the neighborhood was able to achieve a car-free public realm allowing uninterrupted pedestrian movement throughout the site. neighborhood consists of 55 villas in varying architectural styles all with direct access to a 3 ha park and a community center at its heart.
AE7 Master Planning
Land Area 1.7 mil sq.m 18.5 mil sq.ft Developed Land 51.5% GFA 3.7 mil sq.m 40.1 mil sq.ft Open Space 10% Residential Units 14,150 ROW & Infrastructure 35.5% Population 74,100 Community Amenities 3% AE7 Master Planning

Project Size

18.5 million sq.ft / 1.7 million sq.m

Services

Architecture

Engineering

Infrastructure Design

Interior Design

Landscape Architecture

Master Planning

Pre-Development Studies

Structural Design

Sustainable Design Vision

Meydan Horizon

Dubai, UAE

Meydan Horizon is a proposed mixed-use master-development, located on a 180 hectare space opposite the Meydan race course, and only minutes away from Meydan One, along with all the attractions it has to offer. Access to Horizon is facilitated by the Dubai-Al Ain highway, as well as the Ras Al Khor highway, which will help provide seamless access to residents, additional visitors and workers within. The future projected metro green line will pass through Horizon, to grant easier access into the area and to add a public transport option to residents and commuters.

Horizon is a world-class development that will eventually be home to over 72,000 people. A 2km long canal will flow through the center of the development, providing the residents with a 4km of boardwalk right at their doorstep. Residents will also be able to enjoy exceptional views of the Ras al Khor sanctuary. Horizon is guaranteed to be a very safe, friendly community due to a start of the art all round security, as well as an intricate street grid pattern with walkways that keep the pedestrians in mind making access areas within the development easily reachable on foot. Horizon’s overall environment will be one that is relaxed and friendly, with various open spaces of refreshing greenery, a wide scale variety of amenities, retail space and community areas.

AE7 Master Planning
Land Area 1.8 mil sq.m 19.5 mil sq.ft Developed Land 51.5% GFA 1.9 mil sq.m 20.1 mil sq.ft Open Space 10% Residential Units 26,900 ROW & Infrastructure 35.5% Population 46,600 Community Amenities 3% AE7 Master Planning

Project Size

19.5 million sq.ft / 1.8 million sq.m

Services Architecture

Infrastructure Design

Landscape Architecture

Master Planning

Pre-Development Studies

Sustainable Design Vision

District 7

Dubai, UAE

District 7 (D-7) is a mixed-use Transit Oriented Development and is planned for a population of approximately 66,000 residents. This project is especially unique as it has brought large national stakeholders such as Etihad Rail, and the Dubai local transportation authority (RTA) together to achieve HH Sheikh Mohammed bin Rashid Al Maktoum’s vision of placing Dubai in a strategic position for the 2020 Expo.

D-7 will be a lifestyle development where residents can live, shop, and work all within walking distance to various amenities. A pedestrian friendly retail-shopping area based on the concept of the old souq will be incorporated into the design and will feature high class retailers, all within a 5 minute walk. D-7 will provide residents and rail commuter’s convenient access to Meydan’s unique hospitality and cultural destinations as well being only a 10 minute drive away from downtown Dubai. D-7 features the very conveniently located Etihad passenger rail which will eventually link Dubai with Abu Dhabi one way, and Ras al Khaimah the other. Most GCC countries will eventually be linked to the Etihad rail, which will provide a unique alternative mode of domestic and international transport, as well as greater connectivity throughout the region.

AE7 Master Planning
AE7 Master Planning

Project Size

19.9 million sq.ft / 1.85 million sq.m

Services Architecture

Engineering

Infrastructure Design

Interior Design

Landscape Architecture

Master Planning

Pre-Development Studies

Site Supervision

Structural Design

Sustainable Design

Vision

Al Waseel Hills

Riyadh, KSA

Al Waseel Hills is a residential mixed use community set within the Shams Al Riyadh master plan. SABIC’s goal for the project is to create a highly appealing self-sustained community for their employees in Riyadh, which will help attract and retain the best available talent. The design creates well defined neighborhoods interconnected with green networks, and featuring an abundance of parks, playgrounds and multi-use trails which support an interactive and healthy lifestyle. Each of the communities is supported by a vibrant civic and commercial center, where residents can meet for coffee, shop for groceries, drop off dry cleaning, attend a community event or engage in sporting activities.

The project is comprised of Saudi Community and a Expatriate Community consisting of approximately 1074 residential units. Al Waseel Hills will be Riyadh’s premier residential development, featuring world class architecture and amenities.

A unique feature to the site is the central Wadi element that cuts through the middle of the site. This area has been designed as a recreational element consisting of the Wadi Park. This is a linear park encircling both sides of the Wadi which is easily accessible to all residents and features trails, overlook points, amphitheaters, stargazing areas, picnic/play areas, as well as access points to the lower Wadi Park & Natural Trail System

AE7 partners were involved in this project as the managing and design Directors of Stantec’s UAE offices, and managed the Client and team on a daily basis.

MASTERPLANNING

AE7 VISION

MASTERPLANNING PROCESS

AE7 Masterplan Process: A Case Study Using Dubai Water Canal

AE7 Master Planning

Project Development Steps associated with

Project Development Steps associated

• Vision Master planning

• Investor Recruitment

– Investor Size

– Large Developers – Product Based Developers/Builders

• Interim review and presentation to generate

– Authority and relevant Municipality

– Community and Special Interest Groups

– Stake Holders

• Sales and Marketing Strategy

– Generation of marketing materials and visuals

– PR Campaign

Trade line attendance

Sales/marketing office creation

AE7 Master Planning

with Vision Master Planning

with Vision Master Planning

generate consensus visuals

Development PhasesDevelopment Phases

Vision Master Master Plan Implementation Infrastructure Concept Infrastructure Design and Development Infrastructure Phase Construction AE7 Master Planning

Master Planning

Implementation and Concept Design

Infrastructure
Infrastructure and
Construction
and Building Development
Building

Vision Master Planning Process

Financial Feasibility Process

• Market Research

• Preliminary Financial Feasibility

• Financial Feasibility/ Model Verification

• Financial Feasibility/ Model Final Report

Market Research Phase Preliminary Financial Feasibility Financial Feasibility/ Model Verification Definition Phase Assessment Phase Planning Project Brief Development Potential
AE7 Master Planning

Financial Feasibility/ Model

Planning Process

• Definition Phase

• Assessment Phase

• Planning Phase

• Final Vision Master Plan

Verification
Final
Phase Planning Phase Final Vision Master Plan Report Phase Project Vision Final Vision
Financial Feasibility/ Model
Report

Dubai Water Canal - Masterplan Case Study

Dubai Water Canal - Masterplan Case Study

AE7
Master Planning
StudyStudy

Development Phases

Market Research Phase

• High Level Macro-Economic Analysis

• Establish the key drivers for growth and develop demand projections

• Real Estate Market Review /Assessment

• Supply Analysis

• Competition Analysis

• Demand Analysis

• Market indicators/pricing

• Market risk/opportunities

• Project positioning for optimize demand potential

• Site Assessment

Market Research Phase Preliminary Financial Feasibility Financial Feasibility/
Verification Definition Phase Assessment Phase Planning Project Brief Development Potential
Model
AE7 Master Planning

Financial Feasibility/ Model

Verification

Planning Phase

Project Vision

Financial Feasibility/ Model

Final Report

Phase

Final Vision

Final Vision

Master Plan

Report

Phase

Definition Phase

• Establish Goals

• Principles, scope and strategic vision

• Identify Issues

• Existing and future concerns regarding site, context, environment, authority, community

• Research

• Collect and analyze data

• Benchmarking

• Comparative study of similar projects.

• SWOT (Strength, Weakness, Opportunity, Threat)

• Evaluate goals, issues and data to establish product and program.

• Product Definition

• Create initial understanding of project experience opportunities

• Create Program

• Based on product definition, formulate preliminary outline of project program, schedule, phasing, and identity.

Development AreaDevelopment Area

AE7 Master Planning

Development vs. Public Realm

Development vs. Public Realm

Network
land
Area
AE7 Master Planning
Green
Developable
Beach

Dubai Water Canal Development Synthesis

Connectivity

1. International

2. Regional Networks

3. Local Networks

4. Green Networks

5. Public Transportation

6. Pedestrian

7. Alternative

Social Sustainability

1. Regional Integration

2. Flexible framework

3. Lifestyle opportunities

4. Leisure opportunities

5. Community convergence

6. Generational diversity

7. Income level diversity

Environmental Sustainability

1. Smart planning

2. Water conservation

3. Energy conservation

4. Solar Orientation

5. Low impact / alternative

6. Educational opportunities

7. International guidelines

DUBAI WATER CANAL
AE7 Master Planning

Economic Sustainability

International Networks Networks Networks Networks Transportation Pedestrian Alternative solutions
Synthesis Matrix DUBAI WATER CANAL Connectivity
Hospitality 2. Retail 3. Entertainment
Dinning
Leisure activities
Health education 7. Civic centers
Cultural centers
Local & International Tourism 1.
4.
5.
6.
8.
Investment opportunities
Governmental interest
Industrial opportunities
Self-sustaining communities
Managed operational costs
Structured capital expenditures
Smart strategies
1.
2.
3.
4.
5.
6.
7.
Market Snapshot Supply and Demand • Limited Middle Income Residential Opportunity • No Office or Hospitality Opportunity 8/26/2019 Project: Client: Market Snapshot AE7 Master Planning
page 11

Development Phases

Market Research Phase

• High Level Macro-Economic Analysis

• Establish the key drivers for growth and develop demand projections

• Real Estate Market Review /Assessment

• Supply Analysis

• Competition Analysis

• Demand Analysis

• Market indicators/pricing

• Market risk/opportunities

• Development Program

• Project positioning for optimize demand potential

• Site Assessment

• Development Opportunity

• Development Strategy

Market Research Phase
Feasibility Financial
Assessment Phase Planning Project Brief Development Potential
Preliminary Financial
Feasibility/ Model Verification Definition Phase
Project
AE7 Master Planning

Financial Feasibility/ Model

Verification

Planning

Phase

Project Vision

Financial Feasibility/ Model

Final Report

Phase

Project Brief

Program Opportunity Matrix Strategy

Final Vision

Final Vision

Master Plan Report

Phase

Definition Phase

• Establish Goals

• Principles, scope and strategic vision

• Identify Issues

• Existing and future concerns regarding site, context, environment, authority, community

• Research

• Collect and analyze data

• Benchmarking

• Comparative study of similar projects.

• SWOT (Strength, Weakness, Opportunity, Threat)

• Evaluate goals, issues and data to establish product and program.

• Product Definition

• Create initial understanding of project experience opportunities

• Create Program

• Based on product definition, formulate preliminary outline of project program, schedule, phasing, and identity.

Program LandAreaRequirementMarketDemandCompetitiveSupplyReturnPotentialDevelopment Office Grade A – High-rise 3 2 1 2 Grade B – High-rise 2 1 1 1 Business parks 1 3 3 2 Residential High density Apartments (Over 10 storey structures) 3 2 1 2 Low density Apartments (4 to 6 story structures) 2 2 2 2 Villas 2 4 3 3 Townhouse 3 4 3 3 Dormitory Housing (Student, Staff) 3 1 2 1 Hospitality 5 Star 2 1 3 2 4 Star 3 2 1 2 3 Star 3 3 3 Serviced 3 2 2 3 Entertainment Theme park (water parks, amusement parks) 1 1 3 1 Cinema/theater 3 3 2 1 Family entertainment center (Playnation, bowling) 3 2 2 1 Signature entertainment (indoor ski slope, ice rink) 2 3 3 1 Healthcare Hospital 1 2 1 1 Clinic 3 3 1 2 Education University 1 1 1 1 Secondary 2 2 1 2 Primary 2 3 1 2 Nursery/Daycare 3 3 2 3 Retail Mall Extension 1 2 1 2 Shopping plaza 1 2 1 1 Community store / F&B 3 3 2 2 4 Go 3 low risk 2 medium risk 1 high risk/no go Opportunity
AE7 Master Planning
Opportunity Matrix
Matrix

Risk LandBookValueScoreoutof32Recommendation

Note: Very limited development recommended dependent upon ability to lease

Note: Authorities have stopped issuing hotel licenses

Note: Cinema & FEC not recommended as it requires an extension to the mall

1 3 2 4 18 √ 1 2 1 1 10 X 1 2 2 2 16 X 1 3 2 4 18 X 2 3 3 4 20 √ 3 4 3 4 26 √ 3 4 3 4 27 √ 2 2 1 1 13 X 1 1 1 3 14 X 2 2 1 3 16 X 3 2 2 3 19 X 3 1 1 3 18 X 1 1 1 1 10 X 2 4 2 1 18 X 2 4 2 1 17 X 1 3 1 1 15 X 1 1 1 1 9 X 2 3 2 1 17 X 1 1 1 1 8 X 2 3 2 2 16 X 2 3 2 2 17 X 3 4 3 4 25 √ 1 4 2 1 14 X 2 4 1 1 13 X 3 4 3 3 23 √
PotentialDevelopmentCostMasterplanCompatibility

Development PotentialDevelopment Potential

AE7 Master Planning

Development Phases

Preliminary

• Development Assumptions

• Asset Class Strategy

• Development statistics validation

• Revenue and Market Absorption Assumptions

• Cost Assumptions

• Cash Flow Assumptions

• Sensitivity Analysis

Market Research Phase Preliminary Financial Feasibility Financial Feasibility/ Model Verification Definition Phase Assessment Phase Planning Project Brief Development Potential
Financial Feasibility/Model Phase
AE7 Master Planning

Financial Feasibility/ Model Verification

Planning Phase

Project Vision

Financial Feasibility/ Model

Final Report

Phase

Final Vision

Final Vision

Master Plan

Report

Phase

Assessment Phase

• Define Vision and Concept

• Based on Definition Phase conclusions, establish project vision and overarching principles.

• Brand Identity

• Identity fosters a sense of community and defines the ethos of the development

• Brand and Plan.

• Preliminary Land Use Analysis

• Initial understanding of functions delineated as districts and zones.

Preliminary Infrastructure Requirements

• Initial review of requirement for utilities loads, vehicular, social, etc.

Concept

Concept

Master Planning Objectives:

• To create a series of vibrant urban centers that are attractive for businesses, investors, long term residents and short tourists. The conceptual master plan must strive to achieve a consistent blend of the following guiding principles: Citizenship and Community History, Culture, & Heritage Commerce and Business Environment & Sustainability

• To reinforce the aim of the project as a universal hub for tourism (religious and recreational), business attraction, of local industries & economies, and to create a vibrant environment for residents to live, work and recreate.

• To define a unique theme and architectural image that distinguishes the development as a destination with emphasis its religious significance.

• To integrate the development into the larger regional context especially those areas contiguous to the tourist/religious attractors and investment nodes.

• To identify the strategic sites for which a direct development by Bloom is required to create the critical mass and population influx to the new city.

• To test different development scenarios and concepts followed by studies of building typologies and various block structures in view of the project's feasibility study.

• To develop urban design and plot development guidelines for the various and critical parts within the city to illustrate how prototypical lots can be developed and to illustrate various scenarios of how the city can grow over time.

• To instill within the new city master plan a framework with a sufficient degree of flexibility to take account of any changes and adaptations that might take place over time.

• To build a framework for the new master plan with a built-in social unit – the ward neighborhood – at its heart. This to be in balance with Bloom’s aspirations for maximum development potential and added value. Market rate and real-estate components need to be strategically located to provide attractive opportunities for other potential investors.

• To identify within the master plan possible development catalysts and sustaining socio -economic factors.

AE7 Master Planning

short term attraction, growth emphasis on tourist/religious and block illustrate any future

This needs luxury investors.

Concept

Master Plan Principles

The point of departure for any future development strategy for the City of Karbala must be able to correlate economic, social, cultural and environmental resources into a strategic plan.

Three main ideas guide the development of the new Overall Karbala Urban Plan.

1. Creating An Efficient City

• To optimize the distribution of densities and urban centers.

• To use appropriate typologies.

• To establish the necessary, sufficient, but not excessive distribution of services and public facilities.

• To Establish of synergies between phasing and investment opportunities.

• To Establish synergies between urban development and infrastructure organization.

2. Creating A Livable City

• To create a metropolitan network of multiple centers.

• To create a series of permeable environmental systems and establish a strategic deployment of green spaces on

• To establish an even and sufficient allocation of public services.

• To focus on neighborhoods and local scale and to create walk -able and pedestrian friendly environments.

• To cater to various income groups and market sectors - provide various housing types.

• To create work opportunities.

• To create A Balance between tradition and modernity

3. Developing a Flexible Master Plan

• To establish in the master plan flexibility in land use allocation and distribution of different typologies.

• To establish structural flexibility of the urban block.

• To allow for easy manipulation and adaptation of the master plan to unforeseen changes.

AE7 Master Planning
Concept

on an urban level.

SWOT Analysis Diagrams - Strengths

Long coastal edge despite setback from the lake Razzaza (approximately 8 km of western section of the development is adjacent to Lake Razzaza) allowing for the possibility to tap into recreational, touristic, and areas of high value land use.

Connectivity to major road arterials

Concept
Concept AE7 Master Planning

arterials

Relatively flat, open and clear site away from the deteriorated condition and problems of the existing city.

Hospitality Mixes Use Retail Residential
and Parcel Morphology – Precedent
AE7 Master Planning
Subdivision and Parcel Morphology – Precedent Land Use
Subdivision
Land Use

Precedent StudyPrecedent Study

Concept

ConceptRoad Network & Site Access

Road Network & Site Access

Site Access

Proposed Road Network

Elevated Driveways

AE7 Master Planning

Concept

ConceptWater Network

Water Network

Crystal Lagoon The Canal The Gulf
AE7 Master Planning

Concept Green Network

ConceptGreen Network

Network
AE7 Master Planning
Green

Concept Pedestrian Network

ConceptPedestrian Network

Plazas

Pedestrian Crossings

Pedestrian Pathways

AE7 Master Planning

Concept Pedestrian Crossings Concept

Pedestrian Crossings

AE7 Master Planning

Retail vs. F&B

Retail vs. F&B

F & B Retail
ConceptConcept
AE7 Master Planning

Land Use Distribution Land Use Distribution

Infrastructure

Total Projected Population: 320,000 (175,000 permanent and 145,000 transient)

Total BUA: 11,000,000 sqm

DC capacity/tonnage: 130,500

Electrical Power/MW: 320,000

STP-L/day: 5,000,000

WTP-L/day: 5,000,000

AE7 Master Planning
transient)

Development Phases

Preliminary

• Development Assumptions

• Asset Class Strategy

• Development statistics validation

• Revenue and Market Absorption Assumptions

• Cost Assumptions

• Cash Flow Assumptions

• Sensitivity Analysis

• Preliminary projection up area, and population

• Financial and economic

Market Research Phase Preliminary Financial Feasibility Financial Feasibility/ Model Verification Definition Phase Assessment Phase Planning Project Brief Development Potential
Financial Feasibility/Model Phase
Development
AE7 Master Planning

Financial Feasibility/ Model

Verification

Planning

Phase

Project Vision

Financial Feasibility/ Model

Final Report

Phase

Final Vision

Final Vision

Master Plan

Report

Phase

Assessment Phase

• Define Vision and Concept

• Based on Definition Phase conclusions, establish project vision and overarching principles.

• Brand Identity

Development Potential

• Identity fosters a sense of community and defines the ethos of the development

• Brand and Plan.

projection of density, site area, built population projection statistics economic feasibility model

• Preliminary Land Use Analysis

• Initial understanding of functions delineated as districts and zones.

Preliminary Infrastructure Requirements

• Initial review of requirement for utilities loads, vehicular, social, etc.

Development PotentialDevelopment Potential

of Karbala - New development Development Potential District One Summary 1/30/2011 Land Allocation Developable Area Building Area (sqm) Hectares % of Land F.A.R. Plot Coverage Building Footprint Average Storey Total BUA Resid ential 6,961,400 696.14 34.81% 1.1 3,574,386 7,655,670 5 Bedroom Villa 375,000 37.50 1.88% 0.96 48.00% 180,000 2 360,000 4 Bedroom Villa 900,000 90.00 4.50% 1 50.00% 450,000 2 900,000 3 Bedroom Villa 1,500,000 150.00 7.50% 1.04 52.00% 780,000 2 1,560,000 3 Bedroom Townhouse 2,800,000 280.00 14.00% 0.88 44.00% 1,232,000 2 2,464,000 2 Bedroom Townhouse 616,000 61.60 3.08% 2 100.00% 616,000 2 1,232,000 Low-rise Apartments - Standard 468,000 46.80 2.34% 1.42 47.25% 221,130 3 663,390 Mid-rise Apartments - Standard 302,400 30.24 1.51% 1.58 31.50% 95,256 5 476,280 Commercial 1,260,000 126.00 6.30% 0.98 328,050 1,239,300 Business Park 360,000 36.00 1.80% 0.74 37.13% 133,650 2 267,300 Office tower 900,000 90.00 4.50% 1.08 21.60% 194,400 5 972,000 Education 1,589,400 158.94 7.95% 0.46 311,283 735,561 Nursery 126,000 12.60 0.63% 0.41 40.50% 51,030 1 51,030 Primary 702,000 70.20 3.51% 0.41 20.25% 142,155 2 284,310 Secondary 534,600 53.46 2.67% 0.41 13.50% 72,171 3 216,513 Tertiary 183,600 18.36 0.92% 0.81 20.25% 37,179 4 148,716 Vocational 43,200 4.32 0.22% 0.81 20.25% 8,748 4 34,992 Hospitality 679,711 67.97 3.40% 1.35 215,901 919,368 5 Star 108,000 10.80 0.54% 1.08 21.60% 23,328 5 116,640 4 Star 334,111 33.41 1.67% 1.62 32.40% 108,252 5 541,260 3 Star 210,600 21.06 1.05% 1.08 36.00% 75,816 3 227,448 Serviced Apartments 27,000 2.70 0.14% 1.26 31.50% 8,505 4 34,020 Healthcare 71,100 7.11 0.36% 2.27 30,276 161,496 Hospital 64,800 6.48 0.32% 2.43 40.50% 26,244 6 157,464 Clinics 6,300 0.63 0.03% 0.64 64.00% 4,032 1 4,032 Retail 633,600 63.36 3.17% 0.52 201,366 326,916 Neighborhood Center 187,200 18.72 0.94% 0.41 40.50% 75,816 1 75,816 Shopping Center 302,400 30.24 1.51% 0.56 28.13% 85,050 2 170,100 District Mall 144,000 14.40 0.72% 0.56 28.13% 40,500 2 81,000 Sports 400,000 40.00 2.00% 0 Sporting Facilities (Fields) 400,000 40.00 2.00% Community Facility 3,204,789 320.48 16.02% 0.05 91,400 146,000 Local Mosque 115,200 11.52 0.58% 0.22 22.22% 25,600 1 25,600 Juma Mosque 37,800 3.78 0.19% 0.3 29.63% 11,200 1 11,200 Municipal/Civic Facilities 93,600 9.36 0.47% 1.17 58.33% 54,600 2 109,200 Playgrounds 288,000 28.80 1.44% Open Greens 2,526,189 252.62 12.63% Community Squares 144,000 14.40 0.72% Infrastructure 5,200,000 520.00 26.00% 0.03 138,889 138,889 Support Facilities 200,000 20.00 1.00% 0.69 69.44% 138,889 1 138,889 R.O.W. 4,800,000 480.00 24.00% Water Feature 200,000 20.00 1.00% TOTAL 20,000,000 2000.00 100.00% 0.57 4,891,551 11,323,200 20,000,000 2,526,189 AE7 Master Planning
Shores
Building Projected Units Parking Density Assumption Economic Factor BUA % of BUA Total Number of Buildings/ Facilities Gross Area per Unit/Key Projected Dwelling Units Projected Hotel Keys Projected Hospital Beds Projected Parking Requirmen t Projected Parking Area Populatio n per unit/area Projected NonTransient Populatio n Projected Transient Populatio n Projected Employment 7,655,670 67.61% 28,586 40,024 0 0 66,684 1,481,940 176,183 0 242 360,000 3.18% 1,000 360.00 1,000 2,000 40,000 6.5 6,500 0 900,000 7.95% 3,000 300.00 3,000 6,000 120,000 5.5 16,500 0 1,560,000 13.78% 6,000 260.00 6,000 12,000 240,000 4.5 27,000 0 2,464,000 21.76% 14,000 176.00 14,000 28,000 560,000 5 70,000 0 1,232,000 10.88% 4,400 154.00 8,000 8,800 176,000 4 32,000 0 663,390 5.86% 130 157.50 4,160 5,460 191,100 3.375 14,040 130 476,280 4.21% 56 122.50 3,864 4,424 154,840 2.625 10,143 112 1,239,300 10.94% 150 0 0 0 24,750 866,250 0 49,722 49,722 267,300 2.36% 50 5,350 187,250 0.04 10,842 10,842 972,000 8.58% 100 19,400 679,000 0.04 38,880 38,880 735,561 6.50% 189 0 0 0 8,580 300,300 0 76,398 4,542 51,030 0.45% 70 840 29,400 9,915 1,410 284,310 2.51% 65 2,470 86,450 37,496 1,958 216,513 1.91% 33 2,343 82,005 18,672 629 148,716 1.31% 17 2,227 77,945 7,876 440 34,992 0.31% 4 700 24,500 2,439 106 919,368 8.12% 87 0 10,371 0 2,184 76,408 0 19,595 4,690 116,640 1.03% 6 115.00 1,014 306 10,710 1.5 2,535 1,014 541,260 4.78% 37 90.00 6,014 1,226 42,878 1.5 12,028 3,007 227,448 2.01% 39 75.00 3,003 312 10,920 1 3,604 601 34,020 0.30% 5 100.00 340 340 11,900 4 1,428 68 161,496 10 0 0 643.7951 987 34,538 0 0 3,289 157,464 1.39% 3 250.00 644 945 33,068 3,219 4,032 0.04% 7 42 1,470 70 326,916 35 0 0 0 10,918 382,130 0 0 5,595 75,816 0.67% 26 2,548 89,180 2,274 170,100 1.50% 7 5,670 198,450 1,701 81,000 0.72% 2 2,700 94,500 1,620 0 20 0 0 0 400 14,000 0 0 80 20 400 14,000 80 146,000 443 0 0 0 4,152 145,320 0 0 1,490 25,600 0.23% 64 2,304 80,640 128 11,200 0.10% 7 756 26,460 28 109,200 0.96% 52 1,092 38,220 208 160 58 1,010 160 58 138,889 55 0 0 0 0 0 0 0 278 138,889 1.23% 55 28 240 10 11,323,200 29,575 40,024 10371 643.7951 118,655 3,300,886 176,183 145,715 69,928

Development Phases

• Development

• Revenue and Market Absorption

• Cost Assumptions

• Cash Flow Assumptions

• Sensitivity Analysis

Market Research Phase Preliminary Financial Feasibility Financial Feasibility/ Model Verification Definition Phase Assessment Phase Planning Project Brief Development Potential
Financial Feasibility/Model Verification and Update Phase
Assumptions
Asset Class Strategy
Development statistics validation
Assumptions
AE7 Master Planning

Financial Feasibility/ Model Verification

Planning Phase

Project Vision

Financial Feasibility/ Model

Final Report

Phase

Final Vision

Final Vision

Master Plan

Report

Phase

Planning Phase

• Evaluate Alternative Options

• Land Use Plan Update

• Massing Study

• Development Potential Update

• Architectural Character

• Visualization of streetscape and hierarchy

• Architectural style and language

• Architectural Guidelines

• Landscape Character

• Visualization of streetscape and hierarchy

• Development of open/green spaces

• Landscape Guidelines

• Community Character

• Social network opportunities

• Neighborhood definitions

• Framework Plan

• Preliminary layout plan

• Infrastructure Plan

• Preliminary layout plan

InfrastructureInfrastructure

C1 C2

20m ROW 3 meter lanes

AE7 Master Planning

20m ROW 3 meter lanes

C2

InfrastructureInfrastructure Utilities

11kv power plant/fuel oil or gas oil

Gas oil with secondary SS 11kv/415v

Total area required for all phases is 8000sqm including tanks of pumps

Phase 1: 5000 gal/day

Phase 2: 6500 gal/day

Phase 3: 6500 gal/day

Desalination Treatment

Water Plant total area

6000sqm

Phase 1+2: 5000 gal/day

Phase 3: 7500 gal/day

Phase 4: 7500 gal/day

Same
as
1. 320 mw
detail
2.
AE7 Master Planning
GSM tower 2.5km
as 1. 320 mw Same detail as 1. 3. GSM tower 2.5km GSM tower
area required for each
225sqm

Development Phases

• Cost Assumptions

Market Research Phase Preliminary Financial Feasibility Financial Feasibility/ Model Verification Definition Phase Assessment Phase Planning Project Brief Development Potential
Financial Feasibility/Model Verification and Update Phase
Assumptions
• Development
Asset
Strategy
Class
statistics validation
• Development
Assumptions
Revenue and Market Absorption
Cash Flow Assumptions
planning and
Development Statistics financial and economic AE7 Master Planning
Sensitivity Analysis Project • Clarified

Financial Feasibility/ Model

Verification

Planning

Phase

Project Vision

Financial Feasibility/ Model

Final Report

Phase

Project Vision

Final Vision

Final Vision

Master Plan

Report

Phase

Planning Phase

• Evaluate Alternative Options

• Land Use Plan Update

• Massing Study

• Development Potential Update

• Architectural Character

and design direction

Statistics based on updated economic feasibility model

• Visualization of streetscape and hierarchy

• Architectural style and language

• Architectural Guidelines

• Landscape Character

• Visualization of streetscape and hierarchy

• Development of open/green spaces

• Landscape Guidelines

• Community Character

• Social network opportunities

• Neighborhood definitions

• Framework Plan

• Preliminary layout plan

• Infrastructure Plan

• Preliminary layout plan

Development PotentialDevelopment Potential

AE7 Master Planning

Development PotentialDevelopment Potential

AE7 Master Planning

Development Phases

• Final Development Assumptions

• Asset Class Strategy

• Development Statistics

• Final Revenue and Market Absorption Assumptions

• Final Cost Assumptions

• Final Cash Flow Assumptions

• Sensitivity Analysis

Market Research Phase Preliminary Financial Feasibility Financial Feasibility/ Model Verification Definition Phase Assessment Phase Planning Project Brief Development Potential
Financial Feasibility/Model Final Report Phase
AE7 Master Planning

Financial Feasibility/ Model

Verification

Project Vision

Financial Feasibility/ Model

Final Report

Phase

Planning Phase

Final Vision

Final Vision Master Plan Report Phase

Vision Master Plan

• Final Land Use Plan

• Final Development Potential

• Final Development Program

• Final Master Plan

Final Report Phase

Masterplan View

AE7 Master Planning
Executive
Overall Program BUA Sqm BUA Sqft GFA Sqm GFA Sqft Average Retail 131,973 1,420,545 118,776 1,278,491 Residential 936,120 10,076,311 842,508 9,068,680 Hospitality 231,199 2,488,605 208,079 2,239,745 Serviced Apt 75,670 814,505 68,103 733,055 Commercial 75,896 816,938 68,306 735,244 Total 1,450,858 15,616,905 1,305,772 14,055,214 AE7 Master Planning
Executive Summary
Summary
Average Unit Size Apartements Townhomes Villas Hospitality 4,328 44 19 1,541 470 4327.95542 44 19 2011.003
Market Research Phase Preliminary Financial Feasibility Financial Feasibility/ Model Verification Definition Phase Assessment Phase Planning Project Brief Development Potential
Financial Feasibility/Model Final Report Phase • Final Development Assumptions • Asset Class Strategy • Development Statistics • Final Revenue and Market Absorption Assumptions • Final Cost Assumptions • Final Cash Flow Assumptions • Sensitivity Analysis Final Vision • Complete vision plan • Complete financial model AE7 Master Planning
Development Phases

Financial Feasibility/ Model

Verification

Planning Phase

Project Vision

Financial Feasibility/ Model

Final Report

Phase

Final Vision

Final Vision

Master Plan

Report

Phase

Vision Master Plan

Final Report Phase

• Final Land Use Plan

• Final Development Potential

• Final Development Program

• Final Master Plan

Vision model

Financial Model – Consolidated Results Financial Model – Consolidated Results

AE7 Master Planning
Results

Financial Model Summary and Cash Flow Financial Model Summary and Cash Flow

AE7 Master Planning
Flow

All rights reserved. No part of this book may be reproduced in any form by any electronic or mechanical means without permission in writing from the AE Seven Morse Architecture & Engineering Consultancies co.

ICLDC project was designed in association with KMD architects. Zayed Military Hospital project was designed in association with Leo A. Daly Architects. The architect of the record of Meliha Hospital is RSP Architects.

www.ae7.com
Photography and renderings by AE7, Ryan Debolski, SEHA, Command of Military Works, KMD, RSP, Accor Hotels, Eric Cuvillier, Victor Romero, Phishfotoz, Paul Thusbaert, and Yasser Ibrahim.
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Some of the content of this book represents the personal portfolio of AE7 partners, whilst employed at Burt Hill and Stantec between 1988-2009.

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