AE7 Masterplanning

MASTER PLANNING

USA 16

IN 4 CONTINENTS

40+years of experience in MENA region, ASIA & USA

AREAS OF EXPERTISE

Commercial

Destination Development

Development Creation

Economic Feasibility Studies

Education

Engineering F&B

Health & Wellness

High-rise

Hospitality

Infrastructure Design

Interior Design

Island Developments

Lighting Design

Market Analysis

Master Planning & City Planning

Mixed-use

Nature Reserves

Pre-development Studies

Project Management

Public & Civic

Public Realm & Landscape

Residential

Retail

Site Supervision

Sustainability

Vision

Waterfront Developments

DÜSSELDORF, GER

BRATISLAVA, SVK

CAIRO, EGY

AMMAN, HKJ

RIYADH, KSA

DUBAI, UAE RAS AL KHAIMAH, UAE

ABU DHABI, UAE

MUMBAI, IND

KOCHI, IND

DELHI, IND

$12billion of design work over the past15years

Limitless creativity. Expert strategy. Unparalleled results.

Established by internationally renowned American design professionals with over 40 years of experience in the Middle East, Europe, Asia and the USA, AE7 is a global leader in destination development, healthcare, higher education, residential, corporate and commercial design, and planning. The Partners from AE7 have been working as a group for over 20 years. Now with offices in Abu Dhabi, Dubai, Europe, Jordan, and the USA, the firm’s design practice is led by industry innovators committed to delivering the extraordinary.

At AE7, our goal is to listen to our clients and to comprehensively understand their needs so we can provide superior service, iterate to the best possible outcome, and deliver groundbreaking projects that are responsive to our clients’ vision on every level. We are passionate about the power of exceptional design: Our philosophy is to nurture a better future and environment, to improve life and to motivate the human spirit through thoughtful and inspired design.

With a multidisciplinary team of more than 600 people who collaborate in 16 offices across four continents, we bring together

a diverse set of international talent to provide full-service architecture and engineering design for some of the most prestigious projects in the world. Over the last 15 years alone, we have designed, managed and are currently supervising more than US$12 billion in construction projects. Our combined masterplans and developments cover more than 350 square kilometers in total land area. Our expertise covers nine market sectors: healthcare and wellness; development; science and technology; higher education; destination developments; commercial and corporate; hospitality; residential; and primary and secondary schools.

Our innovative designs continue to enrich and inspire, from sophisticated hospitals to skyscrapers exceeding 700 meters in height to the largest crystalline lagoon in the heart of one of the most premier luxury communities in the world. No matter what we undertake, all of our planning and design work stems from creative solutions, attentiveness to client needs, knowledgebased strategy, and a drive to make life better through inspiring and intuitive design. A holistic, interdisciplinary approach allows us to realize the most unique end-user experiences, offer the best commercial results to clients, and consistently create new benchmarks for excellence around the globe.

MANILA, PHL

MASTER PLANNING

At AE7, we create successful developments that are distinctive communities. Our designs provide a well-balanced holistic approach to fostering socially and economically sustainable projects that cultivate outcomes beyond their initial aspirations.

Master planning for AE7 is the process of crafting an experience that merges art and science to realize the vision and aspirations of our clients. The art is entrenched in the weaving of a social fabric that flows deftly with poetic environments that encourage self-sustaining communities. The science is about addressing the global and local strategic objectives, as well as market sector analysis and impact for the success of the development. We believe in the nurturing of a story that defines the project vision and becomes the underlying architype, the guiding principal that we measure all inspirations for the development. The market and business model will change and fluctuate with time, but a powerful vision will provide the robust blueprint for project to grow and mature.

As part of the holistic approach AE7 champion, we incorporate realistic market and economic feasibility studies that represents the distinct programs in the master plan. It is also important to define the appropriate audience and development typology. This combination ensures both a commercially and economically viable development that is vibrant and sustainable. We understand that the transcendent nature of economically accessible developments can have a transformative impact on the socioeconomics of the larger community. These affects require careful planning of the development to anticipate and absorb the surge in opportunities with focused distribution.

AE7 utilized these principals to create world class destination developments such as Mohammad Bin Rashid Al Maktoum City District One, a unique luxury residential community that redefined luxury as lifestyle ambitions, whilst transforming the definition of opulence for respite and fulfilment. We recognized an underserved niche in the market and cultivated a lifestyle-oriented product that became an archetype and benchmark that others are replicating in Dubai. Infusing contemporary hospitality-oriented leisure environment, formal pastoral beauty of lush gardens to tranquil 50-hectare Crystal Lagoon beaches in the heart of the city, it is about thinking differently.

As AE7 we believe in creating personalized communities that are lifestyle oriented and integrated neighborhoods. It is about coalescing skillfully created palate of living and community programs to transform accommodation arrangements to suit market and cultural sensibilities, whilst promoting a convivial atmosphere for carefree existence. This process whether it is residential, hospitality, healthcare or academic campus, is all an integral part of crafting a distinctive development.

This philosophy is also unified across the disciplines in AE7 and is the cornerstone of our thought process. Our dedicated team from Architecture and Master Planning to Engineering and Infrastructure have been crucial in delivery of some of the most significant developments around the world. Our holistic approach and understanding the nuance of crafting destinations is the added advantage we provide to our clients. Whether it is a singular structure or a monumental undertaking of the re-master planning an entire city, AE7 have the inhouse knowledge and experience to understand and redefine project scale to deliver.

Our expertise in planning and developing unique developments internationally, with over 91 square kilometers of planning, AE7 can leverage our breath of experience for any project. With our holistic approach and our unique perspective towards crafting a truly livable community, we firmly believe that our involvement will provide a truly transformative solution.

VISION MASTERPLANNING PROCESS

Financial Feasibility Process

• Market Research

• Preliminary Financial Feasibility

• Financial Feasibility / Model Verification

• Financial Feasibility / Model Final Report

Planning Process

• Definition Phase

• Assessment Phase

• Planning Phase

• Final Vision Master Plan

MARKET RESEARCH DEFINITION

PROJECT BRIEF

PRELIMINARY FINANCIAL FEASIBILITY

ASSESSMENT

DEVELOPMENT POTENTIAL

FINANCIAL FEASIBILITY/ MODEL VERIFICATION

PLANNING

PROJECT VISION

FINANCIAL FEASIBILITY/ MODEL FINAL REPORT

FINAL VISION MASTER PLAN REPORT

FINAL VISION

OUR MASTERPLANNING TEAM LEADERS

John C. H. Kim

Principal, Design Director, and Board of Directors

As a Design Director and Principal for master planning and hospitality, John delivers intensity and passion for the creative process. His ability to harness innovative and strategic thinking with the architectural design process transforms the built environment into an experiential masterpiece, a key for any destination development. He brings his design expertise to each of his projects, first crafting a visual story and then transforming clients’ opinions into tangible destinations.

Throughout his career, John worked as a creative and design director for major architecture, exhibit design, and communication firms, providing architecture, design, advertising, marketing, and creative management experience solutions. John has a Bachelor of Architecture from the prestigious Carnegie Mellon University and has lived and worked in the US, Hong Kong, Australia, and Dubai.

John believes that architecture is the perfect amalgamation of poetry and engineering. While a space must be functional, it also must be meaningful, visually stimulating, and provide for a better environment for the community. It must be programmatically sound and allow users to inhabit the space. John acts as the gatekeeper of the project vision and ensures that the final construction is a unified reflection of these characteristics.

In his designs, John draws from client aspirations, the site context, nature, and even memories. His intuitive approach grants him the ability to recreate experiences for users of the space, utilizing colors and structures with carefully selected silhouettes that together evoke emotional responses. Seeing his projects come to life, impact communities, and architecturally create a story has garnered him international accolades and recognition.

Philip Wilkinson Principal and Design Director

Designing prominent mixed-use destinations around the world, Philip is one of the leading architects in retail-centered and large-scale master planning. He leads teams that design complex retail destinations that attract residents and visitors alike to engage, shop, and explore. Throughout Philip’s career, he has worked closely with developers to create highly desirable and profit-generating developments that deliver experiences like none other.

Philip helps to evaluate the feasibility of the development by collaborating with developers from the conceptualization of the project. He proactively assesses the existing characteristics of the site and estimates its compatibility with the program, allowing investors to generate proforma and make decisions more efficiently. This further aids in financing and marketing efforts for the development.

Philip has a strong understanding of consumer psychology and market trends. As the retail industry evolves and can no longer function as a standalone domain, Philip crafts solutions that are different and engaging – attracting shoppers to the development and enticing them to stay. He understands the advantages that ‘brick and mortar’ offers in contrast to the online shopping experience and capitalizes on those strengths to create well-performing retail destinations in the age when many proclaim that the malls are dying. Retail-centered mixed-use developments created by Philip and his team become destinations for the community as well as tourists.

Erik Hokanson Principal, Design Director,

As Principal and Designer Director spearheads not only marketing development but also the high-level for mixed-use and masterplan rewarding, highly engaging challenges from both a logistics standpoint are where his skills He has proven himself essential award-winning, high-profile and internationally recognized sustainable design, exceptional leadership skills, which complement principles of AE7.

With many of his projects located Middle East, Erik has learned of transforming an otherwise a must-see destination, complete overarching theme that draws landscape. He leverages these baseline to initiate his intuitive considering the economics and the site. This balance between and budget/timeline restrictions cultivated throughout his brilliant

Erik’s inherent ability to listen and turn their vision into a realized development is one he demonstrates leads his design teams by example, team the responsibility and designing spaces and places make memories and build community. project grow from sketches space has motivated Erik throughout turns innovative visions into equally excited and impressed.

Hokanson

Director, and Board of Directors

Director at AE7, Erik marketing and business high-level design aspiration masterplan developments. These projects that present logistics and architectural skills are best exhibited. essential in the delivery of projects. Erik is locally recognized for his commitment to exceptional competency and strong complement the fundamental

located in Dubai and the learned to navigate the challenges otherwise barren landscape into complete with a story and draws from the existing natural these flat, natural features as a intuitive design approach while and business plan behind between design aspirations restrictions is one that Erik has brilliant 20+ year career.

listen to client aspirations realized master plan demonstrates constantly. He example, instilling in his reward that comes from places that people seek out to community. Watching a on paper to a developed throughout his career as he reality, keeping clients impressed.

Jeff Wetzel Principal, Design Director, and Board of Directors

As the Practice Director of US operations, Jeff oversees multiple offices and supports AE7’s growth through the implementation of forward-thinking business development initiatives. Driven by his goal of strategically expanding AE7’s national footprint in the North American region, Jeff spearheaded the opening of the Pittsburgh office in 2014. Throughout his career in the US and the Middle East, Jeff has gained the experience required to fluently manage the daily operations, team engagement and coordination, and delegation of key tasks to support the seamless functioning of the firm.

From the beginning, Jeff has placed importance on hiring the right people. While the proper experience and qualifications are vital, he insists that it is equally important to hire flexible, “up for anything” employees who demonstrate a strong desire to learn. Jeff strives to maintain an office atmosphere of engaged collaboration, ensuring that every employee has a say around the table regardless of experience level. Leading the office in this way allows team members to learn from a variety of diverse backgrounds, experiencing tools and methods they may not have been familiar with before.

As AE7 has grown in North America, Jeff has overseen an array of projects from all market sectors. His ability to coordinate multiple offices through his strategic implementation of management procedures, delegation of responsibilities to key members, and ability to make sound decisions align seamlessly with this role. His overarching goal is to strategically open AE7 offices across North America as he continues to expand the national footprint.

Hugo Pipa Director of Master Planning & Urban Design

It is clear to all who work with Hugo that he has a true passion for master planning. He believes every new project is inspired by a multitude of different fragments pulled from existing places, past experiences, and client aspirations, all coming together to create a brandnew destination. Hugo maintains that the process of envisioning a day in the end-user’s life, from the moment they step out of their home to when they return, is an incredible opportunity to utilize design & planning to improve all aspects of their daily lives from the beginning.

Over the years, Hugo has been involved in the master planning of several large, high-profile development projects, covering tourism, mixeduse developments, residential communities, and commercial market sectors. His ability to understand conceptual large-scale planning and detail-level design enables him to translate conceptual ideas into an unforgettable environment for end-users. His over 20 years of experience working with multiple design methodologies and tools has equipped him with the skills necessary to deftly change perspective and rethink a design until the best solution has been achieved.

Hugo most enjoys alternating between tasks, jumping in to help his team wherever possible. Whether he is helping with design, production, or sketches, the flexibility to step in as necessary keeps his days exciting and offers him chances to share advice with his colleagues. Hugo believes a successful leader guides with the intention and conscious effort to help others, something he exemplifies through his work every day.

Developing the DNA of a City Dubai, UAE

Dubai Water Canal

Deira

Deira Waterfront Development

Canal Front Urban Renewal

Creek Park Family Destination

Healthcare City Phase 2

Ras Al Khor Sanctuary

Horizon

District 12

District 11

Deira Islands

Deira Islands – 16.7 sq km

Deira Islands Towers & Boulevard

Night Markets

Deira Waterfront Development 0.6 sq km

Entisar Tower

Fattan Downtown Towers

Dubai Water Canal – 1.85 sq km

District One – 3.9 sq km

Meydan Residence 1

JBH Renovations

Sofitel Dubai

Palm Jumeirah Masterplan Improvement

Meydan Beach Hotel

Fattan Sky Towers

Mina Zayed Zone 2

3 sq km

Fisherman’s Wharf

0.6 sq km

Family Park

Courniche Pier

Emirates Palace

Yacht Club

Al Hosn & Al Manhal Vision

3.7 sq km

Zayed Military Hospital

Sports Park

9712 BMC

0.2 sq km

Abu

Al Dar Yas Epicurean

Al Dar Water Edge

SKMC Dialysis Center

Khalifa Park – 0.6 sq km

Al Jinaan – 0.2 sq km

New Zayed City – 39.4 sq km Bloom District – 2.2 sq km Bawabat Al Sharq – 1.5 sq km

MASTERPLANS

Dubai Water Canal

District One, MBRC

District 7, MBRC

Meydan Hotel & Grandstand

Meydan One, MBRC

Meydan Masterplan

Dubai, UAE

388,868,000 sq.ft / 36,127,000 sq.m

Meydan is the visionary concept of His Highness Sheikh Mohammed bin Rashid Al Maktoum, UAE Vice President, Prime Minister and Ruler of Dubai. The project represents the culmination of his vision to create not just a venue for horse racing, but also to position Dubai at the center of a competitive global business stage by creating an integrated city that is sustainable, innovative, and environmentally responsible. The Meydan and AE7 team work collaboratively on delivering the developments and investment plots within the Nad Al Sheba area of Dubai into one singular vision. The entire Mohammed Bin Rashid Al Maktoum (MBR) city will span 47 million square feet, and feature several development projects by Meydan. MBR city will eventually be home to a population of 286,000 living within its many residential areas, including: District 1, Meydan Horizon, District 11 (which encompasses Meydan Heights South), and the transit-oriented development, District 7.

The entire development will be complete with an internal public transit system and also will become a key transportation hub for all of Dubai, as well as the other Emirates. This state-of-the-art transportation system combines highways and rapid transport and will significantly shorten travel times between MBR city and all areas of Dubai. The planned Dubai Metro expansion, to be complete by 2030, will include 197 stations across Dubai, with three lines and several stations passing through MBR city. The metro will connect passengers with the planned Etihad rail, which will connect the seven Emirates via a 1,200-kilometer rail network. This rail network is part of a wider GCC network that will eventually link the Emirates with other GCC countries. Etihad rail’s central stop in Dubai will be located within MBR District 7, providing residents and commuters with an alternative mode of domestic and regional transport. Residents and visitors to MBR City and Meydan will also have access to world-class attractions. Premium leisure and sporting attractions, such as Meydan racecourse, golf course, and tennis academy are at the center of the development. A shopping mall with a retractable roof will be located within Meydan One, which includes the world’s longest ski slope, spanning 1.2 kilometers from top to bottom. Just outside the ski slope, visitors will discover a water park, a heritage village, and the world’s largest dancing water fountain. This project connects, elevates, and delights, offering the unexpected and creating an experience that can only be found in Dubai.

District 11, MBRC

Meydan Horizons

Meydan Avenue

Meydan One

Dubai, UAE

Project Size

59 million sq.ft / 5.5 million sq.m

Services

Architecture

Economic Feasibility Studies

Engineering

Infrastructure Design

Interior Design

Landscape Architecture

Master Planning

Pre-Development Studies

Structural Design

Sustainable Design

Vision

Meydan One has been envisioned as “A Place for Everyone.” The development is strategically positioned within the heart of Mohammed Bin Rashid City and offers excellent accessibility via automobile, public transport, water taxi, and internal transit systems. Paths made specifically for jogging and cycling have been integrated within Meydan One as well as a boardwalk, which runs along the continuous Meydan One water canal. Meydan One will be home to a population of 78,000 residents, approximately a quarter of the entire Mohammed Bin Rashid City population that will include 310,000 residents.

The Meydan One development has been designed to become a vibrant, urban mixed-use district that incorporates all aspects of the Dubai lifestyle. Four hotels will be located within the development, each with their own unique style and experience. Also featured is the longest indoor ski slope in the world, spanning 1.2 kilometers from top to bottom and ending alongside a water park directly outside the walls of the ski facility. Dubai One tower, standing at 711 meters, will be the tallest residential tower in the world and soar over the development. All of the development’s harmoniously integrated features contribute to an unparalleled and awe-inspiring experience that can only be found in Meydan One.

Marsa Meydan

Dubai, UAE

Project Size

18.8 million sq.ft / 1.75 million sq.m

Services

Architecture

Economic Feasibility Studies

Engineering

Infrastructure Design

Interior Design

Landscape Architecture

Master Planning

Pre-Development Studies

Structural Design

Sustainable Design

Vision

The vision of the development is to provide a ‘home away from home’ for the Emiratis and expatriates of the Emirate of Dubai and other Emirates. A home at a waterfront community with canals and waterways connected to the Arabian Gulf and with private berthing and mooring of boats or private beaches at the water facing units. The development is 1.8 million square meter with 600 single family residences and 13,000 apartments with 2 luxury hotels and 3 marinas.

Marsa Meydan will offer a community where residents can enjoy water activities as well as tracks for cyclists and pedestrians, a club house, and parks and playgrounds. The project also includes a school for all grades, a community centre with medical clinics, grocery shops and other facilities to support the day to day requirements of the residents.

The development will also host a unique marina for the boating enthusiasts with a shading system over it to control and moderate the climate within the marina which will provide a more pleasant experience all year round.

Helio Gardens

Cairo, Egypt

Project Size

19 million sq.ft / 1.76 million sq.m

Services

Architecture

Market Analysis

Masterplanning

Pre-Development Studies

Vision

A vibrant mixed-use development that showcases Cairo at it’s very best by having an accessible & verdant public space at its heart

Cairo once known as the “Paris of the Middle East” was planned on the same principles of great European cities.

In the late 19th and early 20th century, in Cairo’s fashionable heyday, suburbs like Heliopolis, Zamalek, Downtown, Garden city and many others were architectural gems, they were the center of a glittering social life.

The architecture was a synthesis of European and Middle Eastern, an expression of the city’s selfconfidence.

The concept is to rediscover and benefit from Cairo’s great past, in order to build the city’s future.

New Garden City

Cairo, Egypt

Project Size

56.7 million sq.ft / 5.3 million sq.m

Services

Architecture

Market Analysis

Masterplanning

Pre-Development Studies

Vision

Featuring an upscale family focused lifestyle community with luscious landscaped parks and garden spaces, luxury and accessible retail, dining and a variety of family focused residential offerings.

Cairo once known as the “Paris of the Middle East” was planned on the same principles of great European cities.

In the late 19th and early 20th century, in Cairo’s fashionable heyday, suburbs like Heliopolis, Zamalek, Downtown, Garden city and many others were architectural gems, they were the center of a glittering social life.

The architecture was a synthesis of European and Middle Eastern, an expression of the city’s selfconfidence.

The concept is to rediscover and benefit from Cairo’s great past, in order to build the city’s future.

Etihad Gardens

Sharjah, UAE

Project Size

107 million sq.ft / 10 million sq.m

Services

Masterplanning

Landscape Architecture

Pre-Development Studies

Vision

Etihad Gardens is a new masterplan in the Emirate of Sharjah, on the northern border of Dubai.

Located on the east-west Sharjah corridor with existing regional access routes, the site presents an incredible opportunity for development and value creation. Under the masterplan, the land’s 1,000 hectares will become home to 80,000 residents in an environment that fosters the best in community living.

The new design will implement a satellite town development model that embodies sustainability and livability. The development’s Green Spine - a serpentine urban park that meanders through the site –will make Etihad Gardens a remarkable, peaceful area to call home. Its stunning, innovative frontage will serve the resident community and attract visitors from the region and beyond.

The masterplan is underpinned by 7 Moments, which embody the coming together of the various aspects of Emirati culture and represents the Union of the Seven Emirates of the UAE.

MotorCity Masterplan

Dubai, UAE

Project Size

35,133,403 sq.ft / 3,264,000 sq.m

Services

Architecture

Branding

Engineering

Interior Design

Landscape Architecture

Master Planning

Pre-Development Studies

Site Supervision

Structural Design

Sustainable Design

Vision

MotorCity is a mixed-use destination development that features commercial, residential, theme park and hospitality components in Dubailand. The master plan was designed with the racetrack in the heart of the development and is inspired by the spirit of the automobile. This unique development consists of the Automall complex, Uptown apartments, Green Community villas and terrace apartments, High Street office and retail, and F1X theme park. AE7 partners were involved in this project as the managing and design Directors of Burt Hill’s UAE offices, and managed the Client and team on a daily basis.

Project Size

215 million sq.ft / 20 million sq.m

Services

Architecture

Economic Feasibility Studies

Engineering

Infrastructure Design

Interior Design

Landscape Architecture

Market Analysis

Master Planning

Pre-Development Studies

Structural Design

Sustainable Design

Vision

Shores of Karbala

Karbala, Iraq

The new masterplan for City of Karbala integrates economic, social, cultural and environmental resources into a strategic plan. Three main ideas guide the masterplan’s development approach: efficiency, livability, and flexibility.

Optimizing densities and urban centers, using appropriate typologies, and sufficiently distributing services and public facilities all contribute to the masterplan’s approach for an efficient city. The development also provides synergies between phasing, investment opportunities, urban development and infrastructure organization.

The approach creates a livable city by designing a metropolitan network of multiple centers and a series of permeable environmental systems and by establishing a strategic deployment of green spaces on an urban level. Providing sufficient allocation of public services, neighborhoods and local scale are critical steps, as well as creating walkable and pedestrian friendly environments. To cater to various income groups and market sectors, the masterplan considers the need for various housing types and work opportunities and maintains a balance between traditional and modern.

The masterplan provides flexibility through land use allocation and distribution of different typologies and by maintaining the structural flexibility of the urban block and allowing easy manipulation and adaptation of the master plan to unforeseen changes.

The Valley

Dubai, UAE

Project Size

43.7 mil sq.ft / 8.9 mil sq.m

Services

Landscape Architecture

Masterplanning

Pre-Development Studies

Vision

The vision behind The Valley master plan development is to create integrated master plan communities at 20 minutes’ drive from the iconic Burj Khalifa.

The project area is approx. 437 hectares, planned as mixed use predominantly low rise residential including a development “heart” and world class amenities available to all communities and linked by accessible, walkable green areas.

The Valley is the place of a “Life Well Centered” where the ideal of health living speaks to the core value of what is envisioned for the residents. Its design focuses on creating memorable neighborhoods that people can call “home”. Either resident in a villa or tenant of an apartment, the living environment encompasses a unique arrival experience through a world class designed gateway and landscaped boulevard, a vibrant town center and a 7-kilometer-long park called Emerald Necklace that is punctuated by activity nodes.

AE7 fully completed the Vision Masterplan stage, and following Concept Masterplan stage, including landscape and coordination with infrastructure. The project received final approval from Dubai Development Authority to proceed to Detailed Masterplan Stage.

MASTERPLANS

Dubai Water Canal

Dubai, UAE

Project Size

1.9 million sq.ft / 177,000 sq.m

Services

Architecture

Engineering

Infrastructure Design

Landscape Architecture

Masterplanning

Site Supervision

Sustainable Design

Vision

The existing Dubai Creek historically divided Dubai into two main sections: Deira and Bur Dubai. This body of water proved to be too deep to be cleaned naturally, creating an environmental need for change. The proposed solution was connecting the Business Bay to the Arabian Gulf via a canal.

The resulting Dubai Water Canal Project development includes multiple bodies of water. The 1.8-mile canal connects the Business Bay to the Gulf Bay, and a connection to Safa Park brings the beach experience inland.

Various green networks are incorporated into in the development’s design. These networks allow pedestrians complete autonomy from vehicular traffic. The green networks connect through the parks, residential buildings, shopping, and boardwalks and also flow onto and through buildings and above vehicular routes to create a truly unique destination experience.

This master plan provides harmonious connectivity to a diverse mix of uses and adjacent developments - whether it be by foot, car or boat – while also satisfying an environmental need.

Dubai Water Canal Pedestrian Bridges

Dubai Water

Canal

Safa B - Mixed Use Development

Dubai

Water Canal Safa A - Mixed Use Development

Deira Waterfront

Dubai, UAE

Project Size

10,759,325 sq.ft / 999,574 sq.m

Services: Architecture

Economic Feasibility Studies

Engineering

Infrastructure Design

Interior Design

Landscape Architecture

Market Analysis

Master Planning

Pre-Development Studies

Site Supervision

Structural Design

Sustainable Design

Vision

Deira is one of the oldest communities in Dubai, rich in traditions and culture. It’s also one of the region’s most important economic hubs, a place where the city’s success was born and continues to grow. Deira Waterfront Development is located in the northern portion of the existing Deira District, across the street from the old Souqs and fronting the famous Dubai Creek. Through extensive planning exercises, this masterplan sensitively addressed unique cultural values and heritage as well as sentiments and aspirations for the creek experience. One of the important parts of the masterplan is close integration of the project with upcoming expansions of the Deira Wharfage and growing opportunities for merchants to conduct traditional business. The masterplan also carefully adds various missing components, such as urban plazas, parks, dedicated pedestrian or bicycle routes and links to multiple transportation hubs. The mixed-use nature of the program includes traditional retail shops backed by residential apartments, multiple hotel venues, dedicated commercial zones, transit-oriented hubs, structured parking garages, dedicated storage areas and community facilities. All this was only possible through a comprehensive study of the existing urban character of the city and specific needs of local businesses, residents and tourists. Deira is evolving and innovating by thoughtfully blending past, present and future in this rapidly growing city. 610,200

Plot 03

Total BUA: 163,650

Total GLA: 4,100 sqm

Total GFA: 100,994 sqm No. of Parking: 959

Plot 11

Total BUA: 14,000 sqm

Total GLA: 1,210 sqm

Total GFA: 11,412 sqm No. of Parking: 0

Plot 04

Total BUA: 37,140 sqm

Total GLA: 4,460 sqm

Total GFA: 25,000 sqm

No. of Parking: 158

Consist of Transition hub Designed within a Mixed-Use Building (Retail Podium, Bus Station, Metro Station, Office Tower, Hotel Tower)

Plot 12

Total BUA: 54,050 sqm

Total GLA: 5,375 sqm

Total GFA: 28,430 sqm

No. of Parking: 307

Consist of 5 Mixed use Buildings with 2 common basements

Plot 13

Total BUA: 108,260 sqm Total GLA: 9,770 sqm Total GFA: 62,659 sqm No. of Parking: 725

Consist of 13 Mixed use Buildings

Plot 16

Total BUA: 60,650 sqm

Total GLA: 8,420 sqm

Total GFA: 36,977 sqm

No. of Parking: 436

Consist of 14 Mixed use Buildings.

Plot 14

Total BUA: 64,300

Total GLA: 1,555 sqm

Total GFA: 42,686 sqm

No. of Parking: 393

Consist of 4 Mixed use Buildings

Plot 19

Total BUA: 35,170 sqm

Total GLA: 488 sqm

Total GFA: 25,187 sqm

No. of Parking: 144

Consist of 5 Star Hotel Compound

Plot 3 - Plaza with dry fountain at the center of a quad including Retail base, 4 Star Hotel, Hotel Apartment Tower, Office Tower and Residential

Residential Tower

Plot 4 - Mixed Use TOD including Metro Station, Retail, Office Tower and Hotel Tower

Plot 13 - Street level retail and Office and Residential buildings above

Plot 11 - Pedestrian oriented street level retail and Office and Residential buildings above

Plot 11 - Pedestrian oriented street level retail and Office and Residential buildings above

Construction photos of Plot 11 & 13

Plot 16 - Waterfront development including retail, F&B and 4 story Residential

Plot 16 - Waterfront development including retail, F&B and 4 story Residential

Plot 16 - Waterfront development including retail, F&B and 4 story Residential ground plane amenities

Plot 16 - F&B Courtyard

Plot 19 - 5 Star Hotel Drop-off

Plot 19 - 5 Star Hotel

Esplanade Masterplan

Pittsburgh, PA, USA

Project Size

653,400 sq.ft / 60,700 sq.m

Services

Feasibility Study

Conceptual Design

Architecture

Benchmarking & Precedence Analysis

Due Diligence Study

Interior Design

Master Planning

Site Analysis / Selection

Parking Planning

Landscape Architecture

Programming

Renderings

Space Planning

This mixed-use project is situated on the Ohio River north of Pittsburgh’s West End Bridge and west of the historic Manchester neighborhood in the city’s North Side. The development includes residential units, retail and restaurants, a boutique cinema experience, a performance theatre and an office tower all oriented around a thirty-one story, five-star luxury hotel tower.

The objective of the project is to create a transit-oriented development with a focus on connections to the river for residents and the public. View corridors and terracing buildings draw people through the project and down to the river to enjoy several water-oriented amenities such as a Crystal Lagoon urban beach, a full marina, a performance pier, the Three Rivers Heritage Trail and a Ferris wheel perched over the river with dramatic views to The Point. Sustainability is an important issue to this development and many green strategies are incorporated into the design, such as bio-filtration water features, storm water reuse, parks and open spaces, green roofs and daylighting. This development will be a “first-day” visitor attraction with all-encompassing amenities unmatched in the region.

Bloom Riverfront Towers

Rochester, MN, USA

Project Size

1,000,000 sq.ft / 93,000 sq.m

Services

Architecture

Interior Design

Landscape Architecture

Market Analysis

Master Planning

Pre-Development Studies

Vision

The Bloom Development in Rochester, MN, is located on the riverfront of the Zumbro River and aspires to set a new standard of quality in the downtown business district. This 1,000,000-squarefoot development creates an inclusive destination of hospitality and shopping, complemented with contemporary restaurants and nightlife. The project is composed of two high-rise towers that house a four-star hotel, condominiums, and senior living apartments. The towers are atop a podium that features ground level retail, restaurants and a parking garage. The masterplan concept improves access to the Zumbro Riverfront with a boardwalk, creating a pedestrian-friendly environment and enlivening the river’s edge. The location is ideal to form an urban hub connecting City Hall to the opposite side of the river and the commercial downtown area.

The development will consist of a 180-key four-star hotel, with 130 branded condominiums; a 215-unit high-rise senior community; 30,000 square feet of food and beverage establishments; and 7,000 square feet of retail. Public spaces will be added, including an indoor winter garden, 3rd St. public plaza, rooftop terrace park, and boardwalk.

Minsk North Waterfront

Minsk, Belarus

Project Size

144.9 mil sq.ft / 13.4 mil sq.m

Services

Architecture

Economic Feasibility Studies

Landscape Architecture

Master Planning

Project Management

Sustainable Design

Vision

The development site located in Minsk, the capital and most populous city in the Republic of Belarus. The Project aims to develop the overall 1,346 Hectares Minsk Northern Waterfront Development site with a gross floor area of approx. 6,583,000 sqm into a mixed-use development. This will include Midscale Residential, Retail, Hospitality, Open Spaces, Exhibition Centre and Public Amenities.

The objective of this project is to prepare a concept masterplan for the site, including critical analysis of the previous concept masterplan, recommend updates to the basis of design and the land use brief, and proposed refinements and enhancements to the various planning elements of the Concept Master Plan.

Project Size

Services

Feasibility Study

Conceptual Design

Architecture

Benchmarking & Precedence Analysis

Due Diligence Study

Interior Design

Master Planning

Site Analysis / Selection

Parking Planning

Landscape Architecture

Programming

Renderings

Space Planning

The Boardwalk - Mixed-use Masterplan

Michigan, USA

This masterplan is designed as a sustainable destination development and 24-hour community that balances a truly mixed-use program with experience-based design. The program accommodates residential, retail, grocery, theater, fitness, a design center, F&B, office, and parking spread over 2.4 million square feet.

AE7 studied three design concepts as a way to determine the highest and best use for the site, opportunities for development, framework strategies, and open space networks. The design focuses on a mixed-use development positioned around retail, specialty F&B, and open public spaces while creating a civic ‘heart’ for the project. The masterplan creates a true destination development that fully encompasses the live-work-play ethos and aspires to set a new standard for shopping, dining and nightlife.

MOUNTAINOUS TOURIST

MOUNTAINOUS / MIXED-USE TOURIST DESTINATION MASTERPLANS

Valley of Gabala Masterplan

Qebele, Azerbaijan

Project Size

18,948,604 sq.ft / 1,760,383 sq.m

Services

Architecture

Economic Feasibility Studies

Engineering

Infrastructure Design

Interior Design

Landscape Architecture

Market Analysis

Master Planning

Pre-Development Studies

Site Supervision

Structural Design

Sustainable Design

Vision

The Gabala Mountain Resort was the culmination of an extensive tourism study of the Northern Caucasian Region of Azerbaijan and ultimately transitioned into the initial phase of development for this landmark destination.

Building on the client’s hotel and ski brand, the Town Centre is a mixed-use resort core planned to serve as the heart and soul of the entire development. At the confluence of multiple mountain ski runs and lifts, the Gabala Mountain Resort offers the perfect blend of entertainment, retail and leisure venues literally at the door step of a wide variety of hotel and vacation rental accommodations. Inspired by Alpine village urban form, narrow winding streets are lined with shops and cafes framed by G+5 architecture which opens on to intimate courtyards for social gatherings and spacious piazzas for large events. The contemporary influences seamlessly fit within the traditional vernacular of the surrounding villages.

The program includes 1500 Hotel Keys, 150,000 GFA of Vacation Residential and 1.2 million SF of ForSale Chalet Plots

Wellness Village

Lagoon Village

MOUNTAINOUS

MOUNTAINOUS / RESIDENTIAL MASTERPLANS

Yiti and Yenkit Master Plan

Oman

Project Size

36.7 mil sq.ft / 3,417,500 sq.m

Services

Architecture

Engineering

Infrastructure Design

Interior Design

Landscape Architecture

Master Planning

Pre-Development Studies

Site Supervision

Structural Design

Sustainable Design

Vision

Aida site is 35 km from the centre of Muscat and 53 km from the Airport, it is a short 30-minute drive from the town centre, along high quality newly upgraded road network.

The vision for the master plan relies on a set of principles aimed to achieve an attractive sustainable touristic and second home destination which pays tribute to the beautiful landscape of Oman while instilling a strong sense of place.

These principles aim to create an attractive environment for residents, visitors, and tourists, where pedestrians and cyclists are priorities and influence of motor vehicles is minimized.

Special attention is given to the open space and natural features which enhances experience and offers recreation and entertainment opportunities taking advantage of the existing terrain - from waterfront to the rocky canyons that can cater for passive recreational and adventurous activities, including a signature championship golf course with breath-taking views to the ocean.

This wide array of the existing landform provides the AIDA master plan its identity, making it stand out as a unique recreational destination in the region.

Almaty Hills

Almaty, Kazakhstan

Project Size

31.7 mil sq.ft / 2.9 mil sq.m

Services

Architecture

Economic Feasibility Studies

Engineering

Infrastructure Design

Interior Design

Landscape Architecture

Market Analysis

Master Planning

Pre-Development Studies

Site Supervision

Structural Design

Sustainable Design

Vision

The project is located on the hills South of Almaty in Kazakhstan. The project is a residential development master plan on a 300 hectare plot of land that rests on top of the city, nestled in the foothills of the majestic mountain range, making this development especially unique. Almaty hills will offer a range of lifestyle choices, housing up to 1200 residential units on sloped terrain which provides spectacular views of the city and nature.

The development will offer properties ranging from two bedroom townhouses to luxury signature villas. Each area within Almaty hills will have access to a green system where residents can walk, run, and cycle. Green open spaces surround the development, while ski slopes and valleys pass through it creating a continuous network of ecological corridors. The inclined terrain benefits most properties on the development with spectacular vistas. An equestrian center and a town center will be included in the development, as well as each neighborhood having its own convenience amenity. Incorporating local traditions as well Mediterranean and contemporary elements, Almaty hills will provide its residents with a unique, secure, and pleasant residential environment.

ISLAND

ISLAND COMMUNITIES

Deira Islands

Dubai, UAE

Project Size

172 million sq.ft / 16 million sq.m

Services

Architecture

Engineering

Infrastructure Design

Landscape Architecture

Master Planning

Pre-Development Studies

Site Supervision

Structural Design

Sustainable Design

Vision

The Deira Islands are located in northeast end of the city of Dubai, near Deira and the future Deira Waterfront and in close proximity to the main entry point of the Dubai Creek. The overall project consists of a series of four interconnected islands where more than 390,000 people are expected to live and work when this new part of the city is complete. The design considers multi-family living, retail and F&B, leisure, hospitality, and tourism developments targeting the mid-income Dubai population and international visitors. Sustainable landscapes, shaded walking trails, public transportation and social infrastructure have been sensitively incorporated within the master plan of the islands to create an attractive and functional living, dining and entertainment community.

Project Size

6,882,476 sq.ft / 639,400 sq.m

Services

Architecture

Engineering

Infrastructure Design

Interior Design

Landscape Architecture

Master Planning

Pre-Development Studies

Structural Design

Sustainable Design

Deira Islands Towers & Boulevard

Dubai, UAE

The Deira Islands will soon become one of the world’s great Mega Projects. Master-developed by Nakheel, the Deira Island Towers will be one of the most spectacular residential and mixed-use developments in the Middle East and are destined to become a defining landmark on the rapidly growing Dubai skyline. With a clever building composition, these 4 residential super clusters boast 380 residential floors consisting of over 3,000 apartment units and almost 300 town homes. Located in one of the more envied positions of Dubai, this development possesses stunning views spanning the length of multiple island marinas, 13 miles/20 kilometers of beaches, the existing Port Rashid, the old Deira Souks and the historic district of Bastakiya. The project will offer residents luxurious amenities, including a shopping strip, countless restaurants, and easy parking access with concierge desk and valet services.

Project Size

2,869,217 sq.ft / 266,559 sq.m

Services

Architecture

Engineering

Infrastructure Design

Landscape Architecture

Master Planning

Pre-Development Studies

Site Supervision

Structural Design

Sustainable Design

Vision

Gewan Island Concept Masterplan

Doha, Qatar

The Pearl-Qatar is one of the largest real estate developments in the Gulf, an urban mixed-use, manmade island development, located some 350 meters offshore of Doha’s prestigious West Bay District. Gewan Island Project is situated on the northwest quadrant of the Island, designated for entertainment and mixed-use residential development. The current land area for the island is approximately 233,000 sqm expandable to 300,000 sqm with new reclaimed land. Island program will include multi-family housing, 2 hotels with on-street retail and underground parking directly linked to 60,000 sqm of the indoor theme-park development. North-west beach will be framed by beach restaurants and retail kiosks, while north-east end of the island will have very more private character offering waterfront and beach villas, and reaching deep in to gulf waters with seven ultra-luxury island villas.

RESIDENTIAL MASTERPLANS

District One Masterplan

Mohammed Bin Rashid Al Maktoum City, Dubai, UAE

Project Size

42.7 million sq.ft / 3.9 million sq.m

Services

Architecture

Economic Feasibility Studies

Engineering

Infrastructure Design

Interior Design

Landscape Architecture

Market Analysis

Master Planning

Pre-Development Studies

Site Supervision

Structural Design

Sustainable Design

Vision

District One of Mohammed Bin Rashid Al Maktoum City is located in Nad al Sheba, directly adjacent to the Meydan Grandstand. District One residents will be able to enjoy a quiet neighborhood atmosphere while being just minutes from the center of the city. One of the most striking features of District One is the large body of water using Crystal Lagoon technology, making it effectively the largest swimming pool in the world. Gardens, sports and recreational areas spread throughout the development and invite a healthy lifestyle for all those within.

Located in the heart of Meydan One, District One will be situated just minutes from the new Dubai Canal, the longest indoor ski slope in the world, the largest indoor gym in the world, and the 711-meter tall Dubai One tower. Designed with amenities to suit a modern lifestyle in a neighborhood that provides peaceful living, District One will balance pleasure and play to create a unique community in a coveted central location within Dubai.

Villas & Mansions

Crystalline Lagoons

Apartments

9 km (5.6 mile) Bicycle & Jogging Track

730,000 sq.m (7.8 mil sq.ft) Open Space

13.8 km (8.5 mile) Waterfront Length

402,000 sq.m (4.3 mil sq.ft) Crystalline Lagoons

Contemporary Show Mansion

Mediterranean Show Mansion

Modern Arabic Show Mansion

District One Phase 3

Mohammed Bin Rashid Al Maktoum City, Dubai, UAE

Project Size

40.9 million sq.ft / 3.8 million sq.m

Services

Architecture

Infrastructure Design

Landscape Architecture

Master Planning

Pre-Development Studies

Vision

Damac Lagoons

Dubai, UAE

Damac Lagoons is a villa community in Dubai, promoting resort living lifestyle with 5 km of lagoon waterfront featuring themed and activated beaches, islands, and open spaces. The development is a fully integrated people-centric, water-based sustainable residential community where residents connect, develop a sense of attachment and belonging.

The design creatively links social, environmental, and aesthetic functions, while maintaining financial and economic sustainability. Creating a sense of place and identity that is centered on the water, beach, and Mediterranean lifestyle. The community is a healthy, lively, and enjoyable place catering for needs of different age and user groups, engaging all our senses and satisfying our appetite for novelty, adventure, leisure, travel and discovery.

Damac Riverside

Dubai, UAE

Project Size

10,632,200 sq.ft / 987,800 sq.m

Services

Architecture

Infrastructure Design

Landscape Architecture

Master Planning

Pre-Development Studies

Vision

Damac Riverside an urban waterfront living at its finest, with a focus on health and well-being, the design vision of the masterplan aimed to create a unique riverside lifestyle that nurtures both body and soul.

The masterplan provides for low rise medium density housing supported by various regional and local amenities. Residential clusters aim to locate larger more exclusive townhouses along the central open space spine to maximise views and add value to the development.

The central boulevard is acting as a barrier between the two products and at the same time ensure sufficient circulation internally and with external roads (Yalayis Street & Emirates Road). The apartments will enjoy an exclusive view towards DAMAC river with boardwalk and beaches circulating around the river.

The development is wrapped with green pathway with jogging, cycling and pedestrian routes, and to be linked with the overall city of Dubai as part of the green initiative of Dubai Vision 2040.

Schools and public facilities have been located adjacent to major road infrastructure for a convenient access. The Central Hub is located centrally along the riveside. It will provide mixed use offerings and activities accessible to residents and visitors.

Azizi Venice

Dubai, UAE

Project Size

14,656,300 sq.ft / 1,361,600 sq.m

Services

Architecture

Infrastructure Design

Landscape Architecture

Master Planning

Pre-Development Studies

Vision

Azizi Venice Development is approximately 136 ha in size, located in Dubai South, on the northern side of Emirates Road E-611, western side to Emaar South Development and in proximity of Al Maktoum International Airport.

The development is envisioned as a unique community where all the residents will enjoy direct water views from their homes and living in a resort like environment. Northern parcel has been conceptualised as villa community where the south parcel is a mixed-use high density residential. A mixed-use retail boulevard is proposed at the centre area connecting North to the south, offering a unique arrival experience with vibrant lifestyle and activities.

AE7 have been appointed by Azizi to undertake the Development of the Vision through to the Detailed master plan of Azizi Venice, including liaison with all relevant stakeholders to address all planning and infrastructure requirements, and to prepare the concept master plan for authorities’ approvals. Coordination meetings and workshops are being conducted periodically with the client, consultants and other stakeholders during the development and validation process of Concept Master Plan.

MAF D4

Dubai, UAE

Project Size

7,934,500 sq.ft / 737,140 sq.m

Services

Architecture

Infrastructure Design

Landscape Architecture

Master Planning

Pre-Development Studies

Vision

MAF D4 Masterplan vision positions the project as an iconic, premier community development that offers a variety of unique features and memorable experiences set within the context of the city’s outstanding architecture, cultural heritage, and picturesque natural setting.

The masterplan key idea is to create a low density residential community of small clusters of villas developed around a central Open space with water feature interconnected with an open space trail, offering opportunities for continuous pathways nested in nature and varied theme landscape attractions easily accessible to the residents. Community facilities, such as the mosque, clubhouse, retail outlets, and food & beverage establishments, were strategically placed within the masterplan to cater to both residents and visitors.

Cali Coast Ras

El Hekma, Egypt

Project Size

10 million sq.ft / 930,800 sq.m

Services

Architecture

Infrastructure Design

Landscape Architecture

Master Planning

Pre-Development Studies

Vision

This upscale coastal vacation home development is located in the beautiful area of Ras el Hikma on Egypts North Coast and is masterplanned on a site over 840,000 square meters overlooking the stunning crystal-clear waters of the Mediterranean Sea.

The vision of the Cali Coast masterplan was to create a cool laid back summer vibe, family focused with water and land based amenities for the whole family to enjoy. The fun and laid back coastal community embodies the American beach lifestyle along with the California-inspired architecture.

In addition to the pristine coast waters there are endless leisure activities including beach cabanas, inland water lagoon and beaches, a lazy river, a boardwalk experience, flow rider wave pool and entertainment island. Over 150,000 square meters of open water bodies and swimmable lakes throughout the development consisting of a mixture or rivers, pools, lakes and other water amenities. Artificial beaches on private lakes located inside the communities provide places to relax on a white sandy beach in the summer sun.

Ascending from the sandy coastal beaches, 4 and 5 bedroom luxury villas step towards the site’s summit all with exquisite views of the Sea. Twin homes and residential chalets complete the masterplan lining meandering aqua blue water lagoons and connected across the masterplan by a central boardwalk feature. A dynamical retail and f&b center front the site at the projects entrance the a California Boardwalk inspired promenade and gateway experience.

South Beach Development

Dubai, UAE

Project Size

30 million sq.ft / 2.8 million sq.m

Services

Architecture

Infrastructure Design

Landscape Architecture

Master Planning

Pre-Development Studies

Vision

South Beach is an exciting upcoming project that includes nearly 2,000 villas planned for a 283-hectare plot of land located between Sheikh Mohammed bin Zayed road and Emirates road. It offers an ideal location, situated among many major golfing and sporting facilities as it is directly south of Dubai Sports City and Motor City.

South Beach’s primary goal is to be a distinctive, sustainable residential community. With facilities centralized around a large man-made crystal lagoon, the development provides space for beaches, water sports and other activities.

South Beach is inspired by some of the most visually stunning lake and seaside towns in the world. The entire development will be complete with local amenities that include several community parks, a school, a healthcare facility, retail space and a mosque. There is also a 7-kilometer trail network throughout the development designed specifically for walking, running and cycling. An exotic beachfront environment for residents and guests will create a sense of serenity, comfort, and luxury all in one optimal location.

Riyadh City Masterplan

Abu Dhabi, UAE

Project Size

912.5 million sq.ft / 84.78 million sq.m

Services

Architecture

Infrastructure Design

Landscape Architecture

Master Planning

Pre-Development Studies

Vision

AE7 was commissioned by Modon Properties to revitalize two previous masterplans totaling 8,500 ha land area on the edge of the desert and obtain the approval from the Abu Dhabi authorities.

The first, initially called South Shamkha, required numerous corrections while aligning with the newly laid out infrastructure. The second, also known as North Wathba, needed a framework review of the initially approved concept master plan.

The scope included federation of the two distinct masterplans, conformity to the latest Abu Dhabi urban planning standards, place making for centers, adaptation of public transportation to the new regional strategy, land use modifications and new parcel plans to increase available plots bank for Emirati housing from 43,750 to 45,420 plots.

Riyad City CMP is currently under final stages of approval

Land

Residential Villas 55 Population 413

Al Jinaan

Abu Dhabi, UAE

Project Size

1.25 million sq.ft / 116,000 sq.m

Services

Architecture

Master Planning

Pre-Development Studies

Sustainable Design

Vision

Located on an 11.6 hectare site within Watani Projects in Abu Dhabi, Al-Jinaan is an exemplar pedestrian-friendly neighborhood centered around park living. By keeping the car circulation to the periphery, the neighborhood was able to achieve a car-free public realm allowing uninterrupted pedestrian movement throughout the site.

The neighborhood consists of 55 villas in varying architectural styles all with direct access to a 3 ha park and a community center at its heart.

The park spans for 660m the length of the neighborhood and has a wide range of activities from sports to kids’ playgrounds to jogging and cycling tracks in addition to the vast expands of non-programmed passive landscape. The neighborhood plaza located at the community center acts as the focal point and a congregation place for the residents of this neighborhood.

Al Jinan obtained CMP approval in 2018.

Meydan Horizon

Dubai, UAE

Project Size

18.5 million sq.ft / 1.7 million sq.m

Services

Architecture

Engineering

Infrastructure Design

Interior Design

Landscape Architecture

Master Planning

Pre-Development Studies

Structural Design

Sustainable Design

Vision

Meydan Horizon is a proposed mixed-use master-development, located on a 180 hectare space opposite the Meydan race course, and only minutes away from Meydan One, along with all the attractions it has to offer. Access to Horizon is facilitated by the Dubai-Al Ain highway, as well as the Ras Al Khor highway, which will help provide seamless access to residents, additional visitors and workers within. The future projected metro green line will pass through Horizon, to grant easier access into the area and to add a public transport option to residents and commuters.

Horizon is a world-class development that will eventually be home to over 72,000 people. A 2km long canal will flow through the center of the development, providing the residents with a 4km of boardwalk right at their doorstep. Residents will also be able to enjoy exceptional views of the Ras al Khor sanctuary. Horizon is guaranteed to be a very safe, friendly community due to a start of the art all round security, as well as an intricate street grid pattern with walkways that keep the pedestrians in mind making access areas within the development easily reachable on foot. Horizon’s overall environment will be one that is relaxed and friendly, with various open spaces of refreshing greenery, a wide scale variety of amenities, retail space and community areas.

District 7

Dubai, UAE

Project Size

19.5 million sq.ft / 1.8 million sq.m

Services

Architecture

Infrastructure Design

Landscape Architecture

Master Planning

Pre-Development Studies

Sustainable Design

Vision

District 7 (D-7) is a mixed-use Transit Oriented Development and is planned for a population of approximately 66,000 residents. This project is especially unique as it has brought large national stakeholders such as Etihad Rail, and the Dubai local transportation authority (RTA) together to achieve HH Sheikh Mohammed bin Rashid Al Maktoum’s vision of placing Dubai in a strategic position for the 2020 Expo.

D-7 will be a lifestyle development where residents can live, shop, and work all within walking distance to various amenities. A pedestrian friendly retail-shopping area based on the concept of the old souq will be incorporated into the design and will feature high class retailers, all within a 5 minute walk.

D-7 will provide residents and rail commuter’s convenient access to Meydan’s unique hospitality and cultural destinations as well being only a 10 minute drive away from downtown Dubai. D-7 features the very conveniently located Etihad passenger rail which will eventually link Dubai with Abu Dhabi one way, and Ras al Khaimah the other. Most GCC countries will eventually be linked to the Etihad rail, which will provide a unique alternative mode of domestic and international transport, as well as greater connectivity throughout the region.

Al Waseel Hills

Riyadh, KSA

Project Size

19.9 million sq.ft / 1.85 million sq.m

Services

Architecture

Engineering

Infrastructure Design

Interior Design

Landscape Architecture

Master Planning

Pre-Development Studies

Site Supervision

Structural Design

Sustainable Design

Vision

Al Waseel Hills is a residential mixed use community set within the Shams Al Riyadh master plan. SABIC’s goal for the project is to create a highly appealing self-sustained community for their employees in Riyadh, which will help attract and retain the best available talent. The design creates well defined neighborhoods interconnected with green networks, and featuring an abundance of parks, playgrounds and multi-use trails which support an interactive and healthy lifestyle. Each of the communities is supported by a vibrant civic and commercial center, where residents can meet for coffee, shop for groceries, drop off dry cleaning, attend a community event or engage in sporting activities.

The project is comprised of Saudi Community and a Expatriate Community consisting of approximately 1074 residential units. Al Waseel Hills will be Riyadh’s premier residential development, featuring world class architecture and amenities.

A unique feature to the site is the central Wadi element that cuts through the middle of the site. This area has been designed as a recreational element consisting of the Wadi Park. This is a linear park encircling both sides of the Wadi which is easily accessible to all residents and features trails, overlook points, amphitheaters, stargazing areas, picnic/play areas, as well as access points to the lower Wadi Park & Natural Trail System

AE7 partners were involved in this project as the managing and design Directors of Stantec’s UAE offices, and managed the Client and team on a daily basis.

MASTERPLANNING

AE7 VISION MASTERPLANNING PROCESS

AE7 Masterplan Process: A Case Study Using Dubai Water Canal

Project Development Steps associated with

Project Development Steps associated

• Vision Master planning

• Investor Recruitment

– Investor Size

– Large Developers

– Product Based Developers/Builders

• Interim review and presentation to generate

– Authority and relevant Municipality

– Community and Special Interest Groups

– Stake Holders

• Sales and Marketing Strategy

– Generation of marketing materials and visuals

– PR Campaign

– Trade line attendance

– Sales/marketing office creation

with Vision Master Planning

with Vision Master Planning

generate consensus visuals

Development PhasesDevelopment Phases

Master Planning Implementation and Concept Design

Vision Master Planning Process

Financial Feasibility Process

• Market Research

• Preliminary Financial Feasibility

• Financial Feasibility/ Model Verification

• Financial Feasibility/ Model Final Report

Financial Feasibility/ Model Verification Financial Feasibility/ Model

Planning Phase

Planning Process

• Definition Phase

• Assessment Phase

• Planning Phase

• Final Vision Master Plan

Development Phases

Market Research Phase

• High Level Macro-Economic Analysis

• Establish the key drivers for growth and develop demand projections

• Real Estate Market Review /Assessment

• Supply Analysis

• Competition Analysis

• Demand Analysis

• Market indicators/pricing

• Market risk/opportunities

• Project positioning for optimize demand potential

• Site Assessment

Financial Feasibility/ Model Verification

Planning Phase

Financial Feasibility/ Model Final Report

Phase

Project Vision Final Vision

Final Vision Master Plan Report Phase

Definition Phase

• Establish Goals

• Principles, scope and strategic vision

• Identify Issues

• Existing and future concerns regarding site, context, environment, authority, community

• Research

• Collect and analyze data

• Benchmarking

• Comparative study of similar projects.

• SWOT (Strength, Weakness, Opportunity, Threat)

• Evaluate goals, issues and data to establish product and program.

• Product Definition

• Create initial understanding of project experience opportunities

• Create Program

• Based on product definition, formulate preliminary outline of project program, schedule, phasing, and identity.

Development AreaDevelopment Area

Development vs. Public Realm

Development vs. Public Realm

Green Network

Developable land

Beach Area

Dubai Water Canal Development Synthesis

Social Sustainability

1. Regional Integration

2. Flexible framework

3. Lifestyle opportunities

4. Leisure opportunities

5. Community convergence

6. Generational diversity

7. Income level diversity

Environmental Sustainability

1. Smart planning

2. Water conservation

3. Energy conservation

4. Solar Orientation

5. Low impact / alternative

6. Educational opportunities

7. International guidelines

Market Snapshot

Market Snapshot

8/26/2019

Project:

Client:

11

Development Phases

Market Research Phase

• High Level Macro-Economic Analysis

• Establish the key drivers for growth and develop demand projections

• Real Estate Market Review /Assessment

• Supply Analysis

• Competition Analysis

• Demand Analysis

• Market indicators/pricing

• Market risk/opportunities

Project

• Development Program

• Project positioning for optimize demand potential

• Site Assessment

• Development Opportunity

• Development Strategy

Financial Feasibility/ Model Verification

Financial Feasibility/ Model Final Report Phase

Planning Phase Final Vision Master Plan Report Phase

Definition Phase

• Establish Goals

• Principles, scope and strategic vision

• Identify Issues

• Existing and future concerns regarding site, context, environment, authority, community

• Research

• Collect and analyze data

• Benchmarking

• Comparative study of similar projects.

• SWOT (Strength, Weakness, Opportunity, Threat)

• Evaluate goals, issues and data to establish product and program.

• Product Definition

• Create initial understanding of project experience opportunities

• Create Program

• Based on product definition, formulate preliminary outline of project program, schedule, phasing, and identity.

Opportunity Matrix

Note: Very limited development recommended dependent upon ability to lease

Note: Authorities have stopped issuing hotel licenses

Note: Cinema & FEC not recommended as it requires an extension to the mall

Development PotentialDevelopment Potential

Development Phases

Preliminary Financial Feasibility/Model Phase

• Development Assumptions

• Asset Class Strategy

• Development statistics validation

• Revenue and Market Absorption Assumptions

• Cost Assumptions

• Cash Flow Assumptions

• Sensitivity Analysis

Financial Feasibility/ Model Verification

Financial Feasibility/ Model Final Report Phase

Planning Phase Final Vision Master Plan Report Phase

Assessment Phase

• Define Vision and Concept

• Based on Definition Phase conclusions, establish project vision and overarching principles.

• Brand Identity

• Identity fosters a sense of community and defines the ethos of the development

• Brand and Plan.

• Preliminary Land Use Analysis

• Initial understanding of functions delineated as districts and zones.

• Preliminary Infrastructure Requirements

• Initial review of requirement for utilities loads, vehicular, social, etc.

Concept

Concept

Master Planning Objectives:

• To create a series of vibrant urban centers that are attractive for businesses, investors, long term residents and short tourists. The conceptual master plan must strive to achieve a consistent blend of the following guiding principles: Citizenship and Community History, Culture, & Heritage Commerce and Business Environment & Sustainability

• To reinforce the aim of the project as a universal hub for tourism (religious and recreational), business attraction, of local industries & economies, and to create a vibrant environment for residents to live, work and recreate.

• To define a unique theme and architectural image that distinguishes the development as a destination with emphasis its religious significance.

• To integrate the development into the larger regional context especially those areas contiguous to the tourist/religious attractors and investment nodes.

• To identify the strategic sites for which a direct development by Bloom is required to create the critical mass and population influx to the new city.

• To test different development scenarios and concepts followed by studies of building typologies and various block structures in view of the project's feasibility study.

• To develop urban design and plot development guidelines for the various and critical parts within the city to illustrate how prototypical lots can be developed and to illustrate various scenarios of how the city can grow over time.

• To instill within the new city master plan a framework with a sufficient degree of flexibility to take account of any changes and adaptations that might take place over time.

• To build a framework for the new master plan with a built-in social unit – the ward neighborhood – at its heart. This to be in balance with Bloom’s aspirations for maximum development potential and added value. Market rate and real-estate components need to be strategically located to provide attractive opportunities for other potential investors.

• To identify within the master plan possible development catalysts and sustaining socio -economic factors.

short term attraction, growth emphasis on tourist/religious and block illustrate any future This needs luxury investors.

Concept

Concept

Master Plan Principles

The point of departure for any future development strategy for the City of Karbala must be able to correlate economic, social, cultural and environmental resources into a strategic plan.

Three main ideas guide the development of the new Overall Karbala Urban Plan.

1. Creating An Efficient City

• To optimize the distribution of densities and urban centers.

• To use appropriate typologies.

• To establish the necessary, sufficient, but not excessive distribution of services and public facilities.

• To Establish of synergies between phasing and investment opportunities.

• To Establish synergies between urban development and infrastructure organization.

2. Creating A Livable City

• To create a metropolitan network of multiple centers.

• To create a series of permeable environmental systems and establish a strategic deployment of green spaces on

• To establish an even and sufficient allocation of public services.

• To focus on neighborhoods and local scale and to create walk -able and pedestrian friendly environments.

• To cater to various income groups and market sectors - provide various housing types.

• To create work opportunities.

• To create A Balance between tradition and modernity

3. Developing a Flexible Master Plan

• To establish in the master plan flexibility in land use allocation and distribution of different typologies.

• To establish structural flexibility of the urban block.

• To allow for easy manipulation and adaptation of the master plan to unforeseen changes.

on an urban level.

Concept

Concept

SWOT Analysis Diagrams - Strengths

Long coastal edge despite setback from the lake Razzaza (approximately 8 km of western section of the development is adjacent to Lake Razzaza) allowing for the possibility to tap into recreational, touristic, and areas of high value land use.

Connectivity to major road arterials

arterials

Relatively flat, open and clear site away from the deteriorated condition and problems of the existing city.

Subdivision and Parcel Morphology – Precedent

Subdivision and Parcel Morphology – Precedent Land Use

Precedent Study

Precedent Study

Concept

ConceptRoad Network & Site Access

Road Network & Site Access

Concept

ConceptWater Network

Water Network

Crystal Lagoon

The Canal

The Gulf

ConceptGreen Network

Concept Green Network

Concept

ConceptPedestrian Network

Pedestrian Network

Pedestrian Crossings

Pedestrian Pathways

Plazas

Pedestrian Crossings

Concept Pedestrian Crossings Concept

ConceptConcept

Retail vs. F&B

Retail vs. F&B

Land Use Distribution Land Use Distribution

Infrastructure

Total Projected Population: 320,000 (175,000 permanent and 145,000 transient)

Total BUA: 11,000,000 sqm

DC capacity/tonnage: 130,500

Electrical Power/MW: 320,000

STP-L/day: 5,000,000

WTP-L/day: 5,000,000

Development Phases

Preliminary Financial Feasibility/Model Phase

• Development Assumptions

• Asset Class Strategy

• Development statistics validation

• Revenue and Market Absorption Assumptions

• Cost Assumptions

• Cash Flow Assumptions

• Sensitivity Analysis Development

• Preliminary projection up area, and population

• Financial and economic

Financial Feasibility/ Model Verification

Financial Feasibility/ Model

Final Report

Phase

Project Vision

Planning Phase

Final Vision

Final Vision

Master Plan

Report

Phase

Assessment Phase

• Define Vision and Concept

• Based on Definition Phase conclusions, establish project vision and overarching principles.

• Brand Identity

Development Potential

• Identity fosters a sense of community and defines the ethos of the development

• Brand and Plan.

projection of density, site area, built

population projection statistics economic feasibility model

• Preliminary Land Use Analysis

• Initial understanding of functions delineated as districts and zones.

• Preliminary Infrastructure Requirements

• Initial review of requirement for utilities loads, vehicular, social, etc.

Development PotentialDevelopment Potential

7,655,670

Development Phases

Financial Feasibility/Model Verification and Update Phase

• Development Assumptions

• Asset Class Strategy

• Development statistics validation

• Revenue and Market Absorption Assumptions

• Cost Assumptions

• Cash Flow Assumptions

• Sensitivity Analysis

Financial Feasibility/ Model Verification

Planning Phase

Financial Feasibility/ Model Final Report Phase

Project Vision Final Vision

Final Vision Master Plan Report Phase

Planning Phase

• Evaluate Alternative Options

• Land Use Plan Update

• Massing Study

• Development Potential Update

• Architectural Character

• Visualization of streetscape and hierarchy

• Architectural style and language

• Architectural Guidelines

• Landscape Character

• Visualization of streetscape and hierarchy

• Development of open/green spaces

• Landscape Guidelines

• Community Character

• Social network opportunities

• Neighborhood definitions

• Framework Plan

• Preliminary layout plan

• Infrastructure Plan

• Preliminary layout plan

InfrastructureInfrastructure

20m ROW 3 meter lanes C1 C2

20m ROW 3 meter lanes

InfrastructureInfrastructure Utilities

11kv power plant/fuel oil or gas oil

Gas oil with secondary SS 11kv/415v

Total area required for all phases is 8000sqm including tanks of pumps

Phase 1: 5000 gal/day

Phase 2: 6500 gal/day

Phase 3: 6500 gal/day

Desalination Treatment

Water Plant total area

6000sqm

Phase 1+2: 5000 gal/day

Phase 3: 7500 gal/day

Phase 4: 7500 gal/day

GSM tower

Same detail as 1.

225sqm area required for each

mw

GSM tower

2.5km

GSM tower

Development Phases

Financial Feasibility/Model Verification and Update Phase

• Development Assumptions

• Asset Class Strategy

• Development statistics validation

• Revenue and Market Absorption Assumptions

• Cost Assumptions

• Cash Flow Assumptions

• Sensitivity Analysis Project

• Clarified planning and

• Development Statistics financial and economic

Financial Feasibility/ Model Verification

Planning Phase

Financial Feasibility/ Model Final Report Phase

Final Vision Master Plan Report Phase

Planning Phase

• Evaluate Alternative Options

• Land Use Plan Update

• Massing Study

• Development Potential Update

• Architectural Character

design direction

based on updated

feasibility model

• Visualization of streetscape and hierarchy

• Architectural style and language

• Architectural Guidelines

• Landscape Character

• Visualization of streetscape and hierarchy

• Development of open/green spaces

• Landscape Guidelines

• Community Character

• Social network opportunities

• Neighborhood definitions

• Framework Plan

• Preliminary layout plan

• Infrastructure Plan

• Preliminary layout plan

Development PotentialDevelopment Potential

Development PotentialDevelopment Potential

Development Phases

Financial Feasibility/Model Final Report Phase

• Final Development Assumptions

• Asset Class Strategy

• Development Statistics

• Final Revenue and Market Absorption Assumptions

• Final Cost Assumptions

• Final Cash Flow Assumptions

• Sensitivity Analysis

Financial Feasibility/ Model Verification

Financial Feasibility/ Model Final Report Phase

Planning Phase

Vision Master Plan Final Report Phase

• Final Land Use Plan

• Final Development Potential

• Final Development Program

• Final Master Plan

Masterplan View

Executive Summary

Development Phases

Financial Feasibility/Model Final Report Phase

• Final Development Assumptions

• Asset Class Strategy

• Development Statistics

• Final Revenue and Market Absorption Assumptions

• Final Cost Assumptions

• Final Cash Flow Assumptions

• Sensitivity Analysis Final Vision

• Complete vision plan

• Complete financial model

Financial Feasibility/ Model Verification

Planning Phase

Financial Feasibility/ Model Final Report Phase

Final Vision Master Plan Report Phase

Vision Master Plan Final Report Phase

• Final Land Use Plan

• Final Development Potential

• Final Development Program

• Final Master Plan Vision model

Financial Model – Consolidated Results

Financial Model Summary and Cash Flow

All rights reserved. No part of this book may be reproduced in any form by any electronic or mechanical means without permission in writing from the AE Seven Morse Architecture & Engineering Consultancies co.

ICLDC project was designed in association with KMD architects. Zayed Military Hospital project was designed in association with Leo A. Daly Architects. The architect of the record of Meliha Hospital is RSP Architects.

Photography and renderings by AE7, Ryan Debolski, SEHA, Command of Military Works, KMD, RSP, Accor Hotels, Eric Cuvillier, Victor Romero, Phishfotoz, Paul Thusbaert, and Yasser Ibrahim.

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Some of the content of this book represents the personal portfolio of AE7 partners, whilst employed at Burt Hill and Stantec between 1988-2009.