Affinity Luxury Lifestyle October 2021

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oct21.qxp_Jan 2014 Aff 30/09/2021 22:29 Page 48

New Travel Brand that Benefits the Soul and the Planet Bringing travel, nature, and wellbeing together, Yonder is a global platform offering sustainable rural holidays - in the UK and overseas - that bring nature, travel, and wellbeing together.

Supporting rural tourism around the world by putting people in touch with nature. It is a global platform offering responsible, authentic, nature-rich stays and experiences that inspire discovery, comfort, joy, curiosity, surprise, and importantly, respect for nature and for the people who steward it.

Established in the US in 2018 and expanding across Europe, Yonder was founded on the principles of connection, community and coexistence between people and nature. Its mission is to inspire a deeper appreciation for the natural world, a greater sense of responsibility to protect it, and to create a positive shift that has the potential to heal both the planet and humankind. Andy Woodward, Executive Director Yonder UK, says: “From humble beginnings in the US, Yonder has experienced phenomenal growth as we become

increasingly aware of the positive impact of connecting with nature and of how we can play our part in protecting and enhancing it. At Yonder, it is as much about the people as the properties; we actively welcome the positive role Stewards and guests alike can play in caring for the places they reside in or visit.”

Helen Rudge is a Yonder Steward of The Hideaway Huts in The South Tyne Valley close to Hadrian’s Wall, Northumberland, and provides cosy “grande roulette” shepherd’s huts for self-catering stays. Helen says: “Yonder’s ethos perfectly aligns with my own values around sustainability, working with nature, and supporting the land. I am originally from a farming background and have run Stangegate Hideaways for over 10 years, creating The Hideaway Huts five years ago. The huts are set in wild-flower meadows, providing a haven for wildlife, and offering guests fabulous views across The Tyne Valley. We are also developing a wild-life pond on the site to compliment the meadow.

“We’ve received rave reviews from guests staying in this


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