Tar website 2014

Pluri Media Platform, Full Cross Media Reach

The Africa Report – Cross Media Platform - +33 1 46 47 25 45 – advertising@theafricareport.com

Increase BRAND AWARENESS & VALUES Take advantage of the Synergy of a Crossmedia Strategy

 Print values 96% of our print edition's brand value is passed on to our online and digital editions. Values: Quality – Prestige – Credibility – Passion

 Online & Digital activation Online & digital provide an even more in-depth source of information - accessible any time, anywhere. Values: Accessibility – Innovative – Matching – In-depth

The Africa Report is an award‐wining, innovative, forward‐thinking print & digital magazine, a cross media platform that provides Africa's decision‐makers with the latest news, investigations, analysis and trends from across the continent.

The Africa Report – Cross Media Platform - +33 1 46 47 25 45 – advertising@theafricareport.com

APPS

1,717,000 online pageviews per month 360,300 visitors per month 45,000 Newsletter subscribers Unique open rate 36%

WEB & NEWSLETTER

450,000 regular print edition readers / month 60,000 copies distributed each month

35,000 Tablet & App. users 12,000 Tablet and Mobile App downloads 330,000+ Facebook fans 110,000+ Twitter followers 20,000 on other social networks

SOCIAL NETWORKS

PRINT

Powerful Pluri Media Brand

The Africa Report – Cross Media Platform - +33 1 46 47 25 45 – advertising@theafricareport.com

Cross Media Platform MAGAZINE

ONLINE

The Africa Report, leading monthly pan African business magazine.

It is the only media to have been awarded 'Media of the Year' three times at the Diageo Africa Business Reporting Awards in London (2012, 2007, 2006).

60,000 copies/ Month 450,000 Readers/month

NEWSLETTERS

TABLET & MOBILE APP.

SOCIAL MEDIA

The Africa Report on Facebook, Twitter, Theafricareport.com LinkedIn The Africa Report on IOS ranks as the leading pan A strong presence on and Android devices.

African media website engaging social media Two Apps have been (Alexa online surveys). Its developed by The Africa networks. 300,000+ content consists of news, Theafricareport.com daily and Facebook fans & Report to reflect both the monthly Newsletters. Leading pan features and analysis, 80,000+ followers on website and the African anglophone news provider. with both pieces from Twitter magazine. 25,000 the print magazine’s and 10,000 & 23,000 Subscribers users/month and 15,000 & 20,000 on others respectively on daily & monthly; exclusive web (to date) downloads (to date) unique open rate of 36% production.

360,300 Visitors/ Month 1,717,000 pageviews /month

45,000 Subscribers 300,000 views/month

35,000 200,000 Users/ Month views /month

The Africa Report – Cross Media Platform - +33 1 46 47 25 45 – advertising@theafricareport.com

460,000 Followers 750,000 views /month

Theafricareport.com: n°1 pan African media website World ranking

#1 #2 #3 #4 #5 #6 #7 #8 #9 #10 #11 #12 #13

theafricareport.com africaintelligence.com africanbusinessmagazine.com africa-confidential.com newafricanmagazine.com africanbusinessreview.co.za thisisafricaonline.com afrol.com africanreview.com forbesafrica.com afrik-news.com africainvestor.com channelafrica.co.za

198 790 388 973 433 565 447 763 511 641 558 098 913 559 913 745 971 644 1 137 936 1 586 012 1 636 785 1 837 090

Language

English English English English English English English English English English English English English

Pan African Pan African Pan African Pan African Pan African Pan African Pan African Pan African Pan African Pan African Pan African Pan African Pan African Alexa – Dec 2015

The Africa Report – Cross Media Platform - +33 1 46 47 25 45 – advertising@theafricareport.com

320 000

THE AFRICA REPORT

180 000

FORBES AFRICA

AFRICA INVESTOR

NEW AFRICAN

AFRICAN BUSINESS

16 000 1 000 8 000 17 000 8 500 7 000

110 000 95 000

#1 pan African

social

network platform

Cross Media Audience MONTHLY MAGAZINE

450,000

Readers/ Month

900,000

views /month

OVER

ONLINE

360,300

TABLET & MOBILE APP.

35,000

Visitors/ Month

Users/ Month

pageviews /month

views /month

1,717,000

200,000

NEWSLETTER

SOCIAL MEDIA

45,000

420,000

Subscribers

300,000 views/month

Followers

750,000

views /month

1,320,000 BRAND CONSUMERS PER MONTH OVER 3,867,000 VIEWS PER MONTH

The Africa Report – Cross Media Platform - +33 1 46 47 25 45 – advertising@theafricareport.com

Theafricareport.com audience breakdown

Europe

19%

2% Middle East North Africa 1%

Americas

55% in Africa

360,300 Visitors/ Month 1,717,000 pageviews /month

17%

17%

Asia Pacific

18% East & Central Africa

West Africa

19% Southern Africa

7%

Rates & technical requirements

Display Banners 980 X 90 LEADERBOARD

220 X 500 SKYSCRAPER

• Top of the page position: maximum visibility

• The largest format on the website, strong visibility and impact

• Good creative opportunites

• Relevant for image campaigns and adaptation of print communication

• A High click rate is guaranteed

220 X 250 MAIN BOX

LEADERBOARD 980 x 90

MAINBOX 220x250

• Next to the site editorial contents: engages the internaut

468 X 60 CLASSIC BANNER

BUTTON 220x60

• Ideal for video • Simple and flexible creation

• Large and visible format

• Excellent position and impact possibilities

• Excellent creative possibilities

• Next to the editorial contents: engages the internaut

220 X 60 BUTTON

SKYSCRAPER 220x500

Formats (pixels):

• Next to the site editorial contents: engages the internaut • Low cost

• Next to the editorial contents: engages the internaut

Leaderboard: 980*90 Mainbox: 220*250 - Skuscraper: 220*500 Banner: 468*60 – Button: 220x60

GIF / JPEG / PNG Weight: 50 Ko maximum

MAIN BOX

CLASSIC BANNER 468x60

The Africa Report – Cross Media Platform - +33 1 46 47 25 45 – advertising@theafricareport.com

TECHNICAL SPECIFICATIONS Formats : GIF / JPEG / FLASH* / PNG Weight: 50 Ko maximum per element

*The Flash material must be sent with an alternative version (GIF or JPEG).

INTERSTITIAL

For every element in Flash, remember to include the Clicktag

800 x 500

CLOSE

900x300

The Africa Report – Cross Media Platform - +33 1 46 47 25 45 – advertising@theafricareport.com

EXPAND BANNERS

PAGE or SITE TAKE OVER

Premium & Rich media

Site take over

Site take over

The Africa Report – Cross Media Platform

Newsletters advertising Daily newsletter TOP BANNER

Monthly newsletter

640x100

BANNER

640x100

MAINBOX 300x250

MEGA BANNER 640x250

BANNER

ANNOUNCEMENT

MODULE

640x250

150x150

640x100

The Africa Report – Cross Media Platform - +33 1 46 47 25 45 – advertising@theafricareport.com

Tablet & Mobile Apps INTERSTITIAL

Banners Interstitial Regular Banner

BANNER

IPHONE

IPAD

ANDROID Mobile

640x100

768x90

640x100

640x960 ; 640x1096 ; 768x1024 640x920

ANDROID Tablet 640x100 ; 468x60 ; 728x90

720x1280

720x1280

320x50

640x100 ; 320x50

The Africa Report – Cross Media Platform - +33 1 46 47 25 45 – advertising@theafricareport.com

DISPLAY PACKAGES theafricareport.com FORMATS - 30% SOV minimum - Unlimited Impressions

3 DAYS

1 WEEK

1 MONTH 3 MONTHS

PACKAGE - LEADERBOARD + MAINBOX + CLASSIC BANNER

2 500 €

3 000 €

8 000 €

18 000 €

LEADERBOARD - 980 x 90

1 250 €

1 500 €

4 000 €

8 000 €

MAINBOX - 220 x 250

750 €

900 €

3 000 €

6 000 €

CLASSIC BANNER - 468 x 60

750 €

900 €

3 000 €

6 000 €

BUTTON - 220 x 60

300 €

400 €

1 500 €

3 500 €

SKYSCRAPER - 220 x 500

1 000 €

1 200 €

3 500 €

7 000 €

INTERSTITIAL - 800 x 500

1 500 €

2 000 €

-

-

HOME PAGE TAKE OVER - 1663 x 950

1 500 €

2 000 €

-

-

ADVERTORIAL (Full dedicated HTML page)

1 500 €

2 000 €

5 000 €

-

 EXPANDABLE FORMATS: add +30% to the above rates.  TECH. SPEC.: All formats have to be provided with a weight of 30 Ko max, 40 Ko for leaderboards, and 50 Ko max for expandable formats.

The Africa Report – Cross Media Platform - +33 1 46 47 25 45 – advertising@theafricareport.com

DISPLAY PACKAGES Newsletters + TAR Apps.

1 MAIL OUT

DAILY or MONTHLY NEWSLETTERS SPONSORING - Top & Bottom Banners + Announcement

3 MAILS OUT -

1 100 €

1 WEEK 1 MONTH 5 MAILS (20 MAILS OUT OUT) 1 500 € 4 900 €

TOP BANNER - 640 x 100

350 €

840 €

1 225 €

3 800 €

ANNOUNCEMENT - 640 x 250

400 €

960 €

1 400 €

4 000 €

BOTTOM BANNER - 640 x 100

DAILY only

200 €

480 €

700 €

2 000 €

MEGA BANNER (Bottom) - 640 x 250

MONTHLY only

250 €

600 €

875 €

2 500 €

MAINBOX - 300 x 250

MONTHLY only

200 €

480 €

700 €

2 000 €

MODULE - 150 x 150

MONTHLY only

150 €

360 €

525 €

1 500 €

ALL APPS IOS, IPHONE, IPAD & ANDROID DEVICES TAR APPS PACKAGE Interstitial + banner on all devices

3 DAYS 1 000 €

1 WEEK 1 250 €

1 MONTH 4 000 €

The Africa Report – Cross Media Platform - +33 1 46 47 25 45 – advertising@theafricareport.com

CROSS MEDIA COMBINED PACKAGES "2 in 1" Website + Newsletter

ONLINE

NEWSLETTER

combined packages 2 in 1 - 1 WEEK Leaderboard

Leaderboard 980x90 50% SOV - 1 week

640x100 banner 6 mail outs

1 750 €

2 in 1 - 1 MONTH Leaderboard

Leaderboard 980x90 50% SOV - 1 month

640x100 banner 20 mail outs

4 750 €

2 in 1 - 1 MONTH Leaderboard + MainBox + Classic Banner

Leaderboard 980x90 Mainbox 220x250 Classic banner 468x60 50% SOV - 1 month

640x100 banner 20 mail outs

6 750 €

ONLINE

NEWSLETTER

TABLETS & MOBILE APPS

SOCIAL MEDIA

4 in 1 - 1 WEEK

Leaderboard 980x90 50% SOV - 1 week

640x100 banner 6 mail outs

Interstitial + Banner All banners - exclusive 1 week

Facebook + Twitter 1 post each

2 500 €

4 in 1 - 1 MONTH

Leaderboard 980x90 50% SOV - 1 month

640x100 banner 20 mail outs

Interstitial + Banner All banners - exclusive 1 month

Facebook + Twitter 2 posts each

5 500 €

4 in 1 - 1 MONTH

Leaderboard 980x90 Mainbox 220x250 Classic banner 468x60 50% SOV - 1 month

640x100 banner 20 mail outs

Interstitial + Banner All banners - exclusive 1 month

Facebook + Twitter 2 posts each

8 000 €

"4 in 1" Full Online + Mobile combined packages

PACKAGE

Online posting of JOB VACANCIES Your job vacancy announcement posted for 1 month on our dedicated page on theafricareport.com + posted on our social networks: facebook, Twitter & Linkedin

360,000 VISITORS

+

1,717,000 PAGEVIEWS

300,000

fans

100,000

followers

2,000

members

theafricareport.com +

DURATION

PRICE

Requirement per post: 150 words + Logo + Link

1 JOB POST

1 month

400 €

PACK 5 JOB POSTS

1 year

1 200 €

PACK 10 JOB POSTS

1 year

2 000 €

The Africa Report – Cross Media Platform - +33 1 46 47 25 45 – advertising@theafricareport.com

Essential for

growing your business Your contact: THE AFRICA REPORT 57 bis rue d’Auteuil 75016 Paris – FRANCE Tel: +33 1 46 47 25 44 - +33 1 44 30 19 60 Fax: +33 1 46 47 81 32 Email: advertising@theafricareport.com