FBI Workshop Agenda

FBI Free to Brainstorm & Innovate

WORKSHOP

WHAT IS CREATIVITY? Google defines as: the use of the imagination or original ideas, especially in the production of an artistic work.

Creativity is something/anything that is novel and useful (creates value) Who needs creativity? Anyone. Everyone. I like to think the person who needs creativity most is the one who believe they need it least.

PRIMING FOR CREATIVITY The creative mindset is a habit that we need to practice to best prime our minds to pursue and embrace creativity.

1) Ambiguity 2) Failure is our friend 3) Silence VOJ 4) Artifact 5) Collaborate How do we measure creativity?

1) Fluency 2) Flexibility 3) Originality 4) Novelty

CHALLENGE THE PROCESS Tennis ball exercise Brainstorming Exercise: Go for quantity.

WHAT IS INNOVATION Google defines as: a new method, design, process, product, etc.

Innovation is the process of applied creativity.

Creative Problem Solving: 1) Problem Statement 2) Ask different questions 3) Revise the problem statement Albert Einstein, if given an hour to solve any problem: "I Would Spend 55 Minutes Defining the Problem and then Five Minutes Solving It."