www.kfoodstory.com
March 2017
Bright, Yellow & Sweet-Scented
Freesias Convenient & Healthy K-Food Captivates
Top Brands of Korean
CONTENTS
March
2017 Vol. 257
08
Overseas
Incheon
Japanese
in Japanese
FOODEX JAPAN, which took place in March this year, is the main food expo in Japan. Let us take a look at Korean food products that enjoy popularity in Japan and healthy and convenient products that have good prospects in the market.
Spicy Ramen
TV Drama DokkaebiThemed Tour of
THEME
40 14
SPECIAL The 12th Commission on Phytosanitary Measures for International Plant Protection Convention is going to be held at Songdo Convention Center in Incheon City from April 5 to 11. The Korean government will set up a promotion hall to introduce the excellence of Korean fresh foods.
Hearts 28
32
COVER
12th IPPC to Be Held in Korea
Flower 20
Processed Food
FREESIAS
in Japanese
28
A Unique Collaboration:
Kimchi & Curry Photo by Park Jong-hee of JH Photography
Vol. 257
Golden yellow color, Yuja tea Mini-sized bell Pepper pepper, Raon New Year’s Dish, Tteokguk Guava Rice Noodle Dangjo Tomato Kimchi
During the Japanese graduation season in March, the demand rises for Shiny Gold and Gold Rich™freesia varieties developed by the Korean Rural Development Administration™ because the two varieties have a strong sweet fragrance and beautiful color.
MAKGEOLLI
in Japanese
Makgeolli (Korean rice wine) producer Baehaejung Doga (BHD) bears the name of its CEO, Ms. Bae Hae-jung. The company has led the development of the high-end makgeolli market ever since its establishment in 2001.
The Korean freesia is receiving positive evaluations as an internationally competitive, high-quality flower. It has a vivid yellow color and sweet fragrance; they are actively exported to Japan.
Fresh Food 32 4 2
KIMCHI
in Chinese
Wholesome foods, kimchi and curry, have come together to make curry kimchi. This unique kimchi can be easily enjoyed by children and foreigners.
RICE NOODLES in Chinese Enjoy a new style of rice noodles! Guava Land Co. produces rice noodles and diverse foods made with Korean organic guava.
Korean A Natural
Ginseng
Founded in August, 1995, Published monthly by the 227, Munhwa-ro, Naju City, South Jeolla Province, Korea Tel +82-61-931-0967 Fax +82-61-804-4521 Government Registration Number : Ra-7210 Dated Apr. 26, 1995 Copyrightœ by the aT (Korea Agro-Fisheries & Food Trade Corp.) All rights reserved. 36
CEO Yeo In-hong
Boosts Immunity and Energy, Fights
VICE PRESIDENT Lee Yu-sung
Fatigue, Support Blood Circulation
EXECUTIVES Baek Jin-seok (for Food Industry & Export Promotion)
CONTENTS
Kim Dong-yeol (for Marketing Support)
Convenient to Use: Extract, Capsule, Candy, Tea, and etc.
EDITORS Shin Jang-hyun (Korea Agro-Fisheries & Food Trade Corp.) Lee Dong-kwang (The Korean Farmers & Fishermen’s News) 36
K-FOOD SPOTLIGHT
in Chinese
The unique spicy flavor of Korean instant noodles attracts many foreigners.
REPORTERS Lee Hyun-woo (leehw@agrinet.co.kr) Park Sung-eun (parkse@agrinet.co.kr) Kim Hyo-jin (hjkim@agrinet.co.kr)
GRAPHIC DESIGNER Jang Yeon-ho
Healthy Food with No Rivals
Jelly
Globalization of Hansik Tea
ENGLISH EDITOR Chae Ria, Charles Junn 38
in Japanese
TRANSLATORS Park Sung-eun, Kim Hyo-jin, Park Hye-yun (ENGLISH)
aT Tokyo Office and a Tsuda College Student Sakamoto Tomoka
Tamura Yoshihiro (JAPANESE) / Park Seo-ran (CHINESE)
EDITORIAL BOARD
GLOBAL YAFF TALKS ABOUT K-FOOD
40
HANSIK & HALLYU Tomato Kimchi: A Very Simple Yet Flavorful Fusion Kimchi Made With Tomatoes
SEOUL Sohn Yong-gyu 82-61-931-0960 (sohnyg@at.or.kr)
Candy
TOKYO Kim Ho-dong 81-3-5367-6656 (hodong@at.or.kr) OSAKA Oh Dong-hwan 81-6-6260-7661 (tora1974@at.or.kr) BEIJING Seo Byoung-kyo 86-10-6410-6120 (bgseo@at.or.kr)
42
K-TOUR
in Chinese
Incheon City is receiving attention. That is because its sites became the background for the Korean TV series Dokkaebi. Would you like to take a tour and try local dishes?
SHANGHAI Lee Sang-kil 86-21-3256-6326 (trimy@at.or.kr) QINGDAO Kim Boo-young 86-50-6026-0530 (kby608@at.or.kr) CHENGDU Lee Jong-geun 86-28-8283-3376 (jglee@at.or.kr) HONGKONG Lee Ji-jae 852-2588-1616 (jejelee@at.or.kr) TAIPEI Kim Mi-hyoun 886-2-2740-5040~1 (jinykim44@at.or.kr) NEW YORK Kim Kwang-jin 1-516-829-1633 (imlkim@at.or.kr)
46
FAIR
in Chinese
Taipei Int’l Chain & Franchise Spring Exhibition
L.A Yi Chu-pyo 1-562-809-8810 (ycp1234@at.or.kr) PARIS Kim Min-ho 33-1-4108-6076 (mhkim@at.or.kr) HANOI Choi Jung-ki 84-4-6282-2987 (sgtchoi@at.or.kr) JAKARTA Nam Taek-hong 62-21-2995-9032 (redface73@at.or.kr)
Regulars Extract
BANGKOK Song Mi-jung 662-611-2627 (peosong@at.or.kr) ABU DHABI Seo Myung-gu 971-50-620-6034 (myung9gu@at.or.kr)
EDITED & DESIGNED BY The Korean Farmers & Fishermen’s News
04
PHOTO ESSAY Succulent Plant Farm
#60, Jungdaero 9-gil, Songpa-gu, Seoul, Korea Tel +82-2-3434-9074
Fax +82-2-3434-9077 48
MONTHLY K-FOOD in Japanese & Chinese
www.kfoodstory.com
March K-food: Tomato Capsule
Photo Essay
Photo Essay
Korea is the largest producer of grafted cactuses. Thanks to their vivid colors and high quality, US$5 million worth of Korean cactuses are exported every year to over 20 countries including the Netherlands, the US, Japan, Malaysia, and Australia.
5 Korea Agrafood
March 2017 6
aT Briefing
aT Briefing “I Love K-Strawberry” Popularity of Korean Strawberries in Thailand as a Gift on Valentine’s Day
Korean Franchises Pioneer the Southern Regions of China
aT (Korea Agro-Fisheries & Food Trade Corporation) and Korean strawberry exporters hosted a series of promotional events timed with Valentine’s Day celebrations in Thailand. The Korean strawberry is currently in the limelight in Southeast Asia™Hong Kong, Singapore,
mothers are interested in Korean fish
Thailand, and Vietnam. Its unique sweet-and-sour taste,
Korean Tuna Sausages Available on Chinese Online Shopping Malls
which consumers say is “out of this world,” has made it a great hit in local markets. In Thailand, the Korean strawberry takes 29% of the imported strawberry market, second only to the American strawberry (30%). In addition, many Thai On February 14, aT organized Valentine’s Day events
ry in Thailand, aT appointed Thai singer and actress
where children, couples, adults, and senior citizens were
Noona Nuengtida as an honorary celebrity ambassador
able to taste Korean strawberries, make cotton candy
of Korean strawberry and has hosted several promotion-
and fondue, and enjoy Korean strawberries in many oth-
al events with her participation.
er ways.
First Korean Tuna Sausage Enters an Online Shopping Mall Specializing in Baby Products
sumers.
aT (Korea Agro-Fisheries & Food
safety standards. Thanks to these benefits, the products have gained popularity in a short period of time as
According to the agreement, aT and
bies and children. The export volume of Korean fish sausages to China has increased from US$340,000 in 2012 to US$1,430,000 in 2015, and US$1,932,000 in 2016. Korean tuna sausage is a new
A tuna sausage product devel-
Buy K-Food in Indonesian 7-Eleven Stores
rich in nutrition and held to high food
a wholesome snack for Chinese ba-
tourists purchase Korean strawberries during their trips to Korea. Taking note of popularity of the Korean strawber-
sausages because the products are
From February 17 to 19, aT (Korea AgroFisheries & Food Trade Corporation) took part in the 34th China Guangzhou
product made with tuna. Although
International Franchise Expo to introduce
oped in Korea has entered the
there were several attempts to devel-
Korean franchises to the southern regions
Chinese online shopping market for
op the product in the past, they
of China. This expo is one of the largest
the first time. The sausages are sold
could not succeed due to the com-
franchise exhibitions in southern China. aT
plexity of processing methods.
set up a promotion hall in cooperation with
at Muyingzhijia (
), which spe-
Indonesian 7-Eleven will set up Korean
cializes in baby products, and three
major Korean franchises such as Guiga,
food promotion zones in popular conve-
other online shopping malls. To mark
Pizzamaru, Yadllie Chicken, Bulgogi
nience stores located in downtown
the beginning of the product export
Brothers, Speed Lunch Box, BHC,
Jakarta, which will display a variety of
to China, aT carried out a series of
Yongwoodong, Juicetam, and
Korean food products.
promotional events.
Mukshidonna. Visitors were able to learn
aT expects this will not only increase
Korean fish sausages are loved by
about the franchisers and taste their dishes.
Trade Corporation) and 7-Eleven of
exports of Korean products to Indonesia
many Chinese consumers. Made of
Indonesia signed an MOU on March 1 in
but also raise awareness of Korean food
fish fillets and cheese, these
tional franchise expos as well, in Taipei
Jakarta, building a cooperative system
among the local middle and upper in-
sausages boast an attractive scent
(Taiwan), Vietnam, Thailand, Shanghai and
designed to make diverse Korean food
come groups.
and pleasant chewiness. They are al-
Chongqing (China), Indonesia, and
so low in calories. Young Chinese
Singapore.
products available to Indonesian con-
7 Korea Agrafood
aT plans to participate in other interna-
March 2017 8
Theme
K-Food Captivates
apanese Hearts with a Healthy Image and Convenience
Perilla Oil
Magic Rose
Bell Pepper
Kimchi
Seaweed Makgeolli
9 Korea Agrafood
The Korean Dangjo pepper has caught the eyes of Japanese consumers as a healthy functional vegetable.
A
Dangjo Pepper
working woman living in Tokyo, “Nami� often travels to Seoul and is a regular customer in the Koreatown of Shinjuku. She is a fan of Korean TV dramas and enjoyed watching Dokkaebi (The Guardian, sometimes translated as Goblin). Every day after work, Nami purchases Korean bell peppers and small packages of kimchi at an Aeon supermarket. She is highly conscious about beauty care and keeping a nice figure, so she often makes bell pepper salad, which is rich in vitamins and low in calories. She likes imported Korean kimchi because the products are customized to Japanese preferences so are not spicy and available in small-sized packages. Over the past ten years, Japan has emerged as the largest import market for Korean foods. Due to political issues between the two countries and a drop in yen value, there has been a decrease in the consumption of Korean foods in Japan. Still, over 20% of Korean food exports are distributed in Japan. There are several reasons why Japan continues to be the main destination for Korean food products. First, there are many Koreans living in Japan. In addition, the number of the Japanese interested in Korean food is steadily increasing. Nami is a typical case of local consumers who are fond of Korean popular culture and curious about Korean cuisine and food products thanks to Hallyu (the Korean wave). Below, Korea Agrafood introduces Korean foods that have been popular in Japan from the 1990s to now. Let us also take a look at promising products and promotional activities for Korean agriproducts that were carried out at FOODEX JAPAN 2017 from March 7 to 10.
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A promotional event for Korean traditional sauces aiming at Japanese consumers (top) and a Korean bell pepper sales event held at a large supermarket in Osaka
March 2017 10
Theme
Makgeolli
Korean Steady-Sellers in the Japanese Market
Korean rice wine makgeolli gained popularity among young adults in Japan due to its multiple merits: low alcoholicity, abundant fiber, and smooth, sweet taste. Makgeolli festivals are held in Koreatown of Shinjuku in Tokyo every year, and a makgeolli pop-up store is operated in the same area. Last year, AKB48™
Kimchi About 60% of the total exports of kimchi from Korea are distributed in Japan. Among the different kinds of kimchi, the Japanese mainly prefer mat-kimchi (sliced kimchi), pogi-kimchi (uncut kimchi), and baek-kimchi (white kimchi). Many products offered these days are designed to match the preferences of local consumers for low-sodium and organic food and specialized products for children. Japanese buyers are also demonstrating an interest in innovative products such as powdered kimchi and convenience kimchi-jjigae (kimchi stew).
!
!# ! " ! ! $ ! ! # $ ! ! ! !!% %& & 11 Korea Agrafood
Bell Pepper The Korean bell pepper is renowned for its high quality. The sugar content of Korean bell peppers averages 8.5Δ Bx, which is higher than that of bell peppers from other countries such as the Netherlands (7.5-8Δ Bx) and the US (6.5Δ Bx). Since the early 2000s, Korean bell peppers have firmly maintained an over 75% share in the imported bell pepper market of Japan. Korean mini bell pepper Raon has recently entered the Japanese market and is attracting much attention from local buyers and consumers.
#'( #' (
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Seaweed Korean seaweed is considered a must-buy for Japanese tourists visiting Korea. Among various types of Korean seaweed, dried seaweed (for sushi) and seasoned seaweed (for side dishes) are exported to Japan in the largest quantities. Also becoming popular with Japanese consumers these days are organic seasoned seaweed and powdered seasoned seaweed used for rice dishes.
+ ! + , # $ , - )')'
a popular Japanese girl group™was appointed as a goodwill ambassador for makgeolli. The group’s members are actively promoting makgeolli to local consumers.
Vinegar Beverages The main reason why Korean vinegar beverages have become so popular with the Japanese is the product differentiation. The producers add various fruits, such as blueberry and pomegranate, to the vinegar beverages. The resulting sweet-and-sour taste clearly distinguishes the Korean products from others. Moreover, many Korean food companies employ Hallyu marketing, using Korean idol groups to promote their beverages to young Japanese consumers.
Hit Products in the Last Twenty Years
Magic Rose & Herbal Tea Korean magic roses remain a highly valued product in Japan and are sold at local flower stores at prices three times those of regular fresh roses. The magic rose, which emits luminous colors at night, has attracted the attention of Japanese consumers as a unique gift or as flower to present at a proposal. Korean herbal tea has a delicious scent and does not taste bitter. It comes in a wide range of types™tangerine peels, balloon flower, quince, and so on. The products are particularly well received by Japanese female consumers who consider them as beauty tea.
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March 2017 12
Theme
Promising Products in Line with the Japanese Trend for Healthy Lifestyle and Convenience
Dangjo Pepper The Korean Dangjo pepper is coming into spotlight among the elderly in Japan as a product effective in curbing elevated blood sugar. Since the effects and nutritional value of the pepper were introduced in a Japanese TV program on November of 2016, it has been selling well at the stores of Japanese big distributor UNY. Once it is officially recognized by the
The Largest Ever Korean Pavilion at FOODEX JAPAN 2017
Japanese government as a functional food later this year, it is anticipated that its consumption in the country will significantly increase.
Portable Red Ginseng Extract Perilla Oil Benefits of perilla oil™such as the prevention of dementia and the weakening of allergies™are known to Japanese consumers through local mass media. The product is sold at large stores and supermarkets. With high food safety and superior quality compared to its rivals, Korean perilla oil is a rising star in the Japanese market.
13 Korea Agrafood
Offered in easy-to-carry, small packages, red ginseng extract can be consumed anytime and anywhere. The product was recently featured in Korean TV series Dokkaebi and Descendants of the Sun, and its consumption in Japan is rapidly increasing. It is especially popular among office workers in their 20s and 30s and tourists who have visited Korea.
The largest ever Korean pavilion was established at FOODEX JAPAN 2017 to promote a variety of Korean foods including dangjo pepper and kimchi.
Celebrating its 42nd anniversary this year, FOODEX JAPAN is the biggest food exhibition in Asia and one of the top three food expos in the world. MAFRA (the Korean Ministry of Agriculture, Food, and Rural Affairs) and aT (Korea Agri-Fisheries & Food Trade Corp.) set up the largest ever Korean Pavilion at the expo. In cooperation with 127 Korean food companies, the two agencies promoted the high quality and excellent taste of Korean agriproducts to Japanese buyers and local consumers. Nowadays, due to the rapid aging of Japanese society, the demand for healthy functional foods is steadily increasing. In addition, a larger number of the Japanese are becoming interested in convenience food and beauty
food. MAFRA and aT focused their attention on those trends when introducing promising Korean products. Most of the products exhibited at FOODEX JAPAN 2017 were healthy functional foods (such as lactobacillus-fermented brown rice and anti-cancer cabbage), convenience foods, and innovative products (such as freeze-dried food for babies and yogurt snacks). Several tasting events were held for dishes made with Korean kimchi, seafood, and forest products and received a positive response. A promotional booth for Korean food franchises specializing in ice cream, juice extraction, etc., was operated to assist the companies’ advance to the Japanese food service market.
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March 2017 14
Special
Korean Fresh Produce with Excellent Taste, Safety, & Freshness
Brilliantly Colored Bell Pepper
The colors of Korean bell pepper are vivid and clear. It also has crispy texture and high sugar content. Yet another advantage is its high safety and quality thanks to the supervision of the entire production process™from the selection of varieties to cultivation and harvesting to sorting and exporting™by Korean Ministry of Agriculture, Food, and Rural Affairs (MAFRA). Consumers around the world love Korean bell pepper for these multiple merits. Last year, exports of the vegetable increased by 10.1% compared to 2015, amounting to US$93.8 million.
15 Korea Agrafood
resh produce from Korea boasts outstanding texture and freshness thanks to the clean natural environment, rich soil, and four-seasoned climate it is grown in. The cultivation methods also play an important role. Korean farmers pay careful attention to securing the safety of their produce and strive to satisfy two other important conditions for consumers purchasing fresh produce: excellent taste and freshness. Their efforts are yielding good results. Last year, the export volume of Korean fresh produce increased by 8.4% compared to the previous year, amounting to 406,900 tons and coming close to the highest record (418,700 tons) set by Korean fresh food exports in 2014. This achievement reflects a growing recognition of Korean fresh products overseas. Exports of bell pepper have reached US$93.8 mil-
F
lion, making the vegetable one of Korea’s top fresh products for export. The Korean strawberry is actively shipped to Southeast Asia where it earned many fans thanks to its sweet taste and fragrance. Korean fresh agricultural produce receives much attention from buyers at international exhibitions as well. A booth introducing Korean fresh produce will be set up at the 12th Commission on Phytosanitary Measures for International Plant Protection Convention, which will be held from April 5th to 11th at Songdo Convensia in Incheon. The Convention is expected to attract approximately 300 government delegates from over a hundred countries. Let us take a look at representative fresh products exported by Korea.
The Korean strawberry is characterized by a high sugar content of 12-14£ Bx, sweetfragrance, sturdiness, excellent texture, and good storability. Since it was first introduced to overseas market (Japan) in 1992, its export volume has been rapidly increasing, reaching US$34.1 million last year. The popularity of Korean strawberry is growing particularly fast in Southeast Asia. The preference of Thai consumers for strawberries as a Valentine’s Day gift has made the Korean strawberry a steady seller in the country.
Sweet & Sour Strawberry
March 2017 16
Special
Chewy in Texture, High-Quality Mushroom
Firm & Sweet Tomato Korean tomatoes have a high sugar content and firm texture. The latter characteristic makes them a versatile ingredient for many dishes. To ensure food safety of tomatoes, several cultivation complexes carry out tests through which tomato exporting farmers can check the soil composition, water quality, and pesticide residues. These days, the Korean cherry tomato, which is about 1/10th the size of a regular tomato, is receiving a favorable response in overseas markets for its high sugar content and bite size.
Refreshing & Crispy Pear
Nutritious Chestnut Rich in carbohydrates, proteins, calcium, vitamins, and other essential nutrients, chestnut is well-rounded in terms of nutrition. For this reason, it popular as a snack in Korea, Japan, Europe, and other regions. Korean chestnuts are evaluated highly for the excellent quality of kernel and high sweetness. They are popular overseas, with the last year’s export amount reaching 8,000 tons. This year, the Korean government hopes to increase the international competitiveness of Korean chestnuts by designating two main regions for chestnut production in the country™Hadong (in South
Korean pear is a model of excellence celebrated for its refreshing juice, crispy texture, and rich sweetness. Well-received in overseas markets, it is the second largest export item among Korean fresh agricultural products. At present, Korean pears are actively shipped to the US and Taiwan. Southeast Asian and the Middle Eastern markets have also begun to show interest in the product. The completion of quarantine negotiations with the Brazilian government has opened the door to export of Korean pears to Brazil as well.
Safe & High-Quality Apple Korean apples are sweet and sour and are highly praised for their balanced sweetness, excellent color, texture, and shape. In addition to the introduction of quality labeling and certification systems, farmers are thoroughly implementing the safe use and management of pest control and agrichemicals in order to increase apple quality even further. Thanks to their efforts, the Korean apple is well received in Taiwan, Hong Kong, and Vietnam. Moreover, individually-wrapped, washed apples are now exported to Russia.
17 Korea Agrafood
Korea offers world-class enoki mushrooms. Their export is led by Korea Mushroom Council which manages the entire production process, from cultivation to packaging. The quality of the mushrooms is ensured by the application of global GAP and cold chain systems. The king oyster mushroom from Korea appeals to foreign consumers with its soft yet chewy texture. Its exports to Europe, North America, and Australia are expanding, reflecting its growing popularity in those regions.
Gyeongsang Province) and Chungju (in North Chungcheong Province)™as regions specializing in the export of forest products.
Sweet & Crispy Persimmon The chief producer of Korean persimmons, which is famous for its crispy texture and high sugar content averaging 14£Bx, is South Gyeongsnag Province. The selection of persimmons for export is conducted at top-notch GAP (Good Agricultural Practice) certified facilities. Many factors, such as sugar content, size, and color, are taken into consideration in order to offer foreign consumers the persimmons matching their tastes. Korean persimmons are exported to Southeast Asia (mainly Malaysia and Singapore) as well as North America (the US and Canada).
March 2017 18
Special
Additional Information
Rich in Vitamins, Dietary Fiber, & Lactobacilli Kimchi
The 12th Commission on Phytosanitary Measures for International Plant Protection Convention
Made by fermenting fresh vegetables, kimchi is abundant in vitamins, dietary fiber, and lactobacilli. Its nutritional excellence is recognized around the globe, as reflected in its selection by renowned media as one of the world’s top five health foods. Even the former first lady of the US, Michelle Obama, made her own kimchi and uploaded its pictures and recipe through a social network. The kimchi export volume increased by 7.3% last year, amounting to US$78.9 million.
Yuja (Citron) with a Beautiful Yellow Color Yuja (citron) contains three times the amount of vitamin C found in lemon. It is mostly consumed as tea. It is highly effective in curbing colds and maintaining skin beauty. It is also known to contain a lot of organic acids that are good for preventing fatigue and aging. To boost the overseas sales of this healthy tea, an increasing number of Korean farmers grow citrons in an organic way without using pesticides, and some exporters have obtained international organic certifications in order to demonstrate the food safety of their products. The export amount of citron tea has increased from US$26.85 million in 2009 to US$41.6 million last year.
19 Korea Agrafood
The 12th CPM is being held at Songdo Cenvensia in Incheon from April 5th to 11th for the first time in the member country. The upcoming event is important, setting the direction for IPPC activities in the next 4 years prior to the UN International Year of Plant Health(IYPH) in 2020. The Korean Animal and Plant Quarantine Agency, the host of the upcoming convention, hopes that the event will serve as an opportunity to express Korea’s standpoints with respect to raising global and domestic awareness of the necessity of plant protection and to enacting international standards. Furthermore this global event will be a chance to promote high quality Korean agriculture products to the key government officials who work for quarantine requirements.
Healthy Ginseng Korean ginseng is recognized for its efficacies including the prevention of cancer and lowering cholesterol. Ginseng also suppresses aging by preventing the peroxidative reaction of lipid. When ginseng is taken for a long time, it reduces cholesterol, glucose and lipid peroxide in blood and increases antioxidant enzyme activities. To put it simply, it is like cleaning the whole body. Ginseng removes reactive oxygen species that are accumulated in our body.
W
hen a new plant crosses the border, a new fruit, a new vegetable, it is not easy to predict what dangerous elements might be included travelling with that plant, that fruit, that vegetable. The International Plant Protection Convetion(IPPC) is the UN agency that was built and established in 1951 to protect the global plant health from plant pests. Commission on Phytosanitary Measures(CPM) of IPPC is the largest international convention in which all government officials relating plant quarantine are gathered, to protect plants and nature from the pests with members of 183 countries.
An IPPC general meeting was held last year in Rome, Italy
March 2017 20
Flower Freesia
Falling for the Charming
Scent of
Korean Freesia reesia, along with forsythia, is a typical spring flower. It announces the arrival of spring and is associated with a new start. That is why freesia bouquets are often presented at entrance and graduation ceremonies. In Japan, you can see many freesia bouquets in March because it is graduation season. Several Korean farms are exporting freesias to Japan just in time for the festivities.
F
Korean Freesias Enjoying Popularity in Japan The Freesia Agriculture Association began with just three member farms in 2009. Initially cultivating ground chili pepper as the main crop, they decided to grow freesias during the winter off-season to stabilize their incomes. Their choice proved to be successful. In Korea, the graduation season is in February, and in Japan, it is in March, so there is no overlap in demand. Moreover, given the high demand for freesias in Japan, it is a perfect export for Korean farmers. Now, the association has ten participating farms growing freesias on a to-
21 Korea Agrafood
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Flower Freesia
tal territory of 2.5ha. The President of the association, Kim Kyeong-tae, explains, “We supply our freesias to the domestic market in February and export them to Japan in March. Since all the produce is sold at appropriate prices by the end of the production season, it has been an effective way to raise farmers’ incomes.�
Exporting Korean Varieties: Gold Rich and Shiny Gold
It is also meaningful that the exported varieties are native Korean species: Gold Rich and Shiny Gold. They were developed by the National Institute of Horticultural and Herbal Science which is affiliated with the state-run Rural Development Administration. One of the biggest advantages of the two varieties is that their blooming time is two weeks faster than others. Moreover, they can grow at low temperatures, anywhere above
!
CEO of Freesia Agriculture Association Kim Gyeong-tae and his wife harvest freesia (top). Kim Gyeong-tae introduces harvested flowers and explains about the merits of Shiny Gold and Gold Rich (bottom).
23 Korea Agrafood
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10‌. Shiny Gold has ringshaped petals, upright leaves and stalks, and a strong fragrance. In addition to upright leaves and flower stalks, Gold Rich has the merit of producing a large number of flowers. “Usually, farmers grow five or six varieties of freesias,â€? says Kim. “We grow two domestic varieties: Shiny Gold and Gold Rich. They are very popular among Japanese consumers because of their brilliant colors and strong fragrance. We improved the flower quality by offering customized training to farmers, and, as a result, were able to start exports.â€?
Accelerating Exports of Korean Freesias Thanks to the efforts of farmers and related organizations, Korea exports freesias of the highest quality to overseas markets. Last year’s export volume was 100,000 flowers, and this year, the target is 200,000 flowers. It is anticipated that the export volume can reach 500,000 flowers in the future. Kim says, “The freesia is a popular flower valued for its sweet fragrance. In the past, when economic conditions at home and abroad were more stable, Korea exported 200,000 freesias per year.� He adds, “The demand for freesias in Japan is so high that they are in short supply during the peak season. We hope that with our
high quality freesias, we will be able to achieve the export goal of 200,000 flowers this year.�
Inquiries Freesia Agriculture Association Tel +82-64-796-1462, +82-10-8120-1731 Fax +82-41-356-4027
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March 2017 24
Fresh Food Curry Kimchi
hat do kimchi, a representative Korean fermented food, and curry, a classic food representing the food culture of India, have in common? Both of them are the wholesome foods selected by world-renowned media such as Time and Health. Available in stores in over seventy countries, kimchi is a flagship product leading rising exports of Korean foods. Curry, with its unique flavor, has long been a major player on the global food stage. True Nature Village, located in Yeongyang in North Gyeongsang Province, decided to bring the two types of food together releasing Curry Kimchi. The combination has been so successful that the cooperative obtained a patent for it and is now getting ready to knock on the doors of overseas markets.
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Curry Kimchi Designed for Children and Adult Consumers
A Delicious & Healthy Combination of Kimchi & Curry 25 Korea Agrafood
March 2017 26
Fresh Food Curry Kimchi
1
2
1. CEO An Gil-su (left) and Director Ju In-ok (right) introduce kimchi products of True Nature Village to consumers. 2. An, Ju, and staff of True Nature Village make pogi-kimchi on a production line.
Overseas Armed with a Patent, Gears Up For Export Curry Kimchi is the brainchild of An Gil-su, CEO of True Nature Village, who aspires to make kimchi more appealing to children and foreigners. He thought it was a shame that some people do not eat kimchi due to its spiciness and strong smell. Many children and foreigners, in particular, do not want to try it, despite the worldwide recognition of kimchi’s excellence as a healthy food. Looking for an ingredient that can be used with kimchi to make it more appealing, An noticed that many Koreans often eat curry-seasoned rice with kimchi. This observation led him to start developing Curry Kimchi in 2008. An explains how the product was born, saying, “Curry is a healthy ingredient that can be enjoyed by anyone, including foreigners, regardless of age and gender and it is also wellsuited to making kimchi. Last year, I created a salad-type curry kimchi, based on the results of tasting events
27 Korea Agrafood
for children and foreigners.� Curry Kimchi received a patent from the Korean Intellectual Property Office (KIPO) last October. According to An, True Nature Village plans to start exporting the product to Hong Kong, Japan, and other foreign markets from the latter half of this year. In March, the cooperative will begin work on the packaging design.
Great as an Appetizer or Side Dish Curry Kimchi is made with a curry powder-based stock and ten different vegetables including radish, bell pepper, carrot, cucumber, onion, and pear. It features the distinct scent and taste of curry and has a crispy texture. The aftertaste is not spicy but rather sweet due to the addition of sweet pear juice. Ju In-ok, a director of True Nature Village, recommends Curry Kimchi as an appetite stimulating appetizer or a side dish to rice, noodles, or meat dishes. Ju says, “Although we target foreigners, we do not use foreign ingre-
dients, except curry powder. All of the ten vegetables are high quality, grown and harvested in North Gyeongsang Province. No artificial flavors are used because the health of consumers is our top priority.� The cooperative pays particular attention to the quality of its products and sanitary control. It possesses the Hazard Analysis and Critical Control Point (HACCP) and the international quality management system ISO22000 certifications.
Receiving Favorable Responses from Buyers in Hong Kong and Singapore In addition to Curry Kimchi, True Nature Village produces a variety of other kimchi products: pogi-kimchi (whole napa cabbage kimchi), white kimchi, chonggak-kimchi (whole young radish kimchi), kkakdugi (diced radish kimchi), and others. They use high quality cabbage grown in highlands and chili pepper produced in the Yeongyang area. The
Additional Information Bitkalchan Yeongyang Kimchi-Making Festival Where You Can Make and Try Various Kinds of Kimchi
products are supplied to schools, hospitals, and the military, and are also sold through the online shopping site operated by the cooperative. Curry Kimchi was awarded the second place at the Korean Kimchi Contest 2015 and received the minister prize from the Ministry of Agriculture, Food, and Rural Affairs (MAFRA) for its good ingredients and refreshing taste achieved without spiciness or saltiness. An says, True Nature Village organized a Curry Kimchi tasting event for buyers in Hong Kong and Singapore last year and received rave responses.� The cooperative plans to produce and export its products in small packages, 80g and 150g, so that consumers abroad can try various types of kimchi along with Curry Kimchi.
Inquiries True Nature Village Tel +82-54-682-0601 Email natural.villsj@gmail.com Website www.chamjyvillage.com
operation with Yeongyang County Office. The event is part of the cooperative’s efforts to promote its kimchi made with local specialties such as red pepper powder and highland-grown napa cabbage. Visitors can take part in different programs, including kimchi-making and tasting, and purchase various kimchi products. The festival is drawing much attention as a major seasonal event in
Since 2014, True Nature Village has
Yeongyang, and a growing number of
been hosting the Bitkalchan Yeongyang
foreign tourists from the US, China,
Kimchi-Making Festival every November,
Vietnam, and other countries participate
during the kimchi making season, in co-
in it side by side with local residents.
March 2017 28
Processed Food Makgeolli
Baehaejung Doga A Pioneer in the Premium Makgeolli Market The President of Baehaejung Doga Co., Ltd, Bae Hae-jung, introduces her company’s flagship product, Buja Makgeolli.
Releasing Rice Soju, A Traditional Korean Distilled Liquor
29 Korea Agrafood
O
f many types of traditional liquor in Korea, the most common and popular one is makgeolli (rice wine). Also known as takju (coarse liquor), makgeolli has been used in Korea for centuries to celebrate big national events or prepare for memorial rituals. The culture of home brewage emerged during the Joseon dynasty, when many ordinary families started brewing rice wine at home. Even today, there are families brewing liquor based on recipes passed down over many generations.
Generally, makgeolli has an image of cheap, affordable liquor for ordinary people, and its price is low. However, the quality can differ greatly, depending on the ingredients and manufacturing methods. Premium makgeolli appeared on the market in response to consumers’ interest in better tasting rice wine. Now, there are many products differentiated by good quality, for which consumers are eager to pay more. One of the leaders in production of premium makgeolli is Baehaejung Doga. Its president,
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Processed Food Makgeolli
Bae Hae-jung, is a daughter of the late Master Bae Sang-myeon, one of the greatest experts in traditional Korean wine. Since 1998, when the company was established, Baehaejung Doga has focused its efforts on the production and export of premium makgeolli. Its main target is Japan where makgeolli has been popular from the early 2000s.
Buja Makgeolli Enjoys Love of Japanese Consumers for 15 Years The first premium product released by Baehaejung Doga was Buja Makgeolli. It has a nice fragrance and taste of malt. Developed by Master Bae during his lifetime, Buja Makgeolli is creamier and has a more delicate flavor than general makgeolli. It is produced using a patented technique for manufacturing traditional liquor through the fermentation of raw rice. Master Bae personally developed this technique, inspired by ancient records. The product is also healthier than ordinary makgeolli because it is brewed from ground raw rice and, therefore, contains more
A production line (left), and a tasting and sales stand
31 Korea Agrafood
amino acids and fibers and less of the harmful substance methanol. Bae Hae-jung says, “We are proud of Buja Makgeolli. It is a high-quality, healthy rice wine which is naturally brewed with microorganisms without adding any artificial additives. Thanks to the technological knowhow my father accumulated for manufacturing premium makgeolli, we are able to continue the tradition.� As a premium product, Buja Makgeolli is offered in glass containers, not in plastic bottles like most other products. It was a big risk for a small-scale company sensitive to manufacturing costs to change the packaging to a more expensive one, but Baehaejung Doga dared to take it. Moreover, the company added two more wines to the Buja line: Buja Purple Sweet Potato and Buja Songsan Grape. Those are lower in alcoholic content (only 8%) beverages targeting female consumers. They are made with 100% polished rice cultivated in Korea. Buja wines have gained a great popularity in the Japanese market, raking up US$1.2
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+ , ) ! " ) - Various products of Baehaejung Doga Co., Ltd, from makgeolli to distilled liquors
million per year in exports. Recently, however, the export volume has decreased. Bae explains, “Due to the changes in the Japanese market, the export volume of Buja Makgeolli has reduced by 30%. We are trying to expand our markets to Singapore, Australia, and Vietnam by developing, in addition to Buja wines, several new products which use organic rice, citron, melon, and so on.�
Export Plans for Korean Traditional Distilled Liquor, Rice Soju In recent years, Baehaejung Doga started a new business in the traditional Korean soju (distilled liquor) market. The company distilled Ugokju, which was launched in 2011 under the pen name of Master Bae, to produce the Ugok Soju. The Ugok series stand out as traditional liquors by undergoing six months of fermentation, which gives the products a mild yet rich flavor and the natural fragrance of grain wine. Bae Hae-jung says, “The most important factor in maintaining the uniform taste of makgeolli or soju is the
malt responsible for the fermentation process. We possess the know-how to use only the standardized bacilli.� The traditional soju of Baedoga entered the market in 2016 under the name “Loa.� It comes in four types: white (rice alone), yellow (with pear), green (with green grapes), and red (with apple). The alcohol contents are 19% and 40%, and, with the latter one, the company intends to push its way into the strong liquor market. Currently, Ugok and Loa are sold at duty-free shops where they are consistently sought by foreign tourists. Bae added, “Similarly to how we raised the value of makgeolli by developing premium products, we plan to push into the global market with Korean traditional soju. We have put Loa into oak containers and earthenware for a ten-year fermentation period, and are hosting some sampling events.�
Inquiries Baehaejung Doga Tel +82-2-3462-7328, +82-10-2788-0373 Fax +82-2-576-6325 www.baedoga.co.kr
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March 2017 32
Processed Food Guava Processed Foods
Have You
Heard of
Korean
Guava? Guava Triangle Tea Bags
Guava Fruit Tea
ere is a quiz for you. Check whether the following statement is true or false: Tropical fruit guava is cultivated in Korea which has a temperate climate. As the Korean annual average temperature rises due to global warming, southern regions of Korea have started cultivating tropical fruits such as guava. Still, unlike in Central and South America and Southeast Asia where guava naturally grows outdoors, the Korean guava is cultivated in vinyl greenhouses. One such producer is Guava Land Co.. They grow guava and produce various processed foods with it.
H
Small but Strong
Guava Kettle Tea Bags
33 Korea Agrafood
Located in Uiryeong County, South Gyeongsang Province, Guava Land Co. is a small family farm. There are four members: Lim Heung-sup, his wife, son (CEO of Guava Land Co., Lim Tae-hun), and daughter-in-law. Despite such a small size, the farm is wellknown in the Korean guava industry. Lim Heung-sup says, “When I ran a Popeyes Chicken & Biscuits franchise location, I thought that fast food cannot be healthy because it uses a lot of fat and salt. In 1998, I decided to leave the city to start cultivating healthy ingredients and making food with them.� Now, Guava Land Co. has become the
Guava Rice Noodles
March 2017 34
Processed Food Guava Processed Foods
Guava Land Co. is a family farm operated by four members. On the photo, CEO Lim Tae-hun is second from the left. Guava leaves (right up) and guava fruit (right bottom).
largest guava farm in Korea, growing the fruit on the territory of 10,000≼.
Organic Farming as a Differentiation Strategy to Attract Foreign Buyers Guava Land Co. started exports in 2007 when Lim’s son, Lim Tae-hun (now the CEO of Guava Land Co.,) joined. He says, “I believed we wouldn’t succeed by just cultivating guava, so I came up with the idea of developing guava processed foods such as guava tea and powder and offering them to overseas markets.� A big challenge they faced, however, is the tough competition from Central and South America and ASEAN countries, which can supply guava products at very competitive prices. As a result, Lim decided to focus on quality. Promoting its prod-
35 Korea Agrafood
ucts as made with premium ingredients, Guava Land Co. was able to enter foreign markets. Lim explains, “Overseas, guava is mostly grown outdoors. In contrast, our guava is cultivated in an environment-friendly way in vinyl greenhouses. This helped us obtain certifications for pesticide-free produce. It is not easy to find pesticide-free and organic guava in other places around the world.�
Variety of Products, Rice Noodles Being Most Popular Guava Land Co. offers various types of processed guava: Guava Pills, Guava Powder, Guava Fruit Tea, Guava Triangle Tea Bags, Guava Kettle Tea Bags, Guava Dry Leaf Tea, etc. The most popular among them is Guava Rice Noodles. These instant noodles are made with
Korean rice and guava leaf powder. The powder gives the noodles a unique chewy texture. Lim said, “At first, foreign buyers were simply attracted by the unusual idea of rice noodles containing guava powder. However, once they tasted the noodles, they marveled at the fact that the noodles retained exceptional chewiness for a long time.� Thanks to this characteristic, the product has been able to break into the US and Japanese markets. Last February, Guava Land Co. signed an export contract with Sam’s F&B, an American company known for its wide network with Chinese supermarkets in the US. Under the contract, Guava Land Co. ships 20,000 units of Guava Rice
Noodles to the US every week. The company also does its best to develop new products such as beverages and rice snacks for export. To advance its overseas business further, Guava Land Co. recently purchased another plot of land and is building a factory on it. Lim says, “Currently, our manufacturing process is in the form of a cottage industry. If we aim at the global market, we need to build modern automated systems and arm ourselves with top-notch processing facilities.�
Inquiries Guava Land Co. Tel +82-55-243-8824, 82-10-2592-9585 Fax +82-55-244-9585 Email hooncchi@nate.com www.guavaland.co.kr
Guava Land Co. participated in food expos in the UAE and Australia to promote its guava products.
March 2017 36
K-Food Spotlight Spicy Ramen
Hot Chicken Flavor Ramen /Scoville Scale: 4044
Korean Spicy Ramen Captivates Taste Buds of Foreign Consumers orean spicy noodles, or ramen, are earning fans among foreign consumers as can be seen in numerous reviews of Korean products on Instagram, YouTube, and other social networks. Korea Agrafood would like to introduce our readers to major Korean spicy ramen products that have entered the global market and each product’s rating on the Scoville scale (pungency measured by capsaicin concentration).
K
These days, the hottest Korean spicy ramen overseas is Hot Chicken Flavor Ramen. It uses a special spicy sauce, sesame, and roasted seaweed powder. This year, the producer will release and begin exports of a new product in the line, Ultra-Strong Hot Chicken Flavor Ramen.
Shin Ramyun /Scoville Scale: 2700 First Released in 1986, Shin Ramyun is the most well-known Korean instant noodle product. Its biggest merits are chewy noodles and spicy soup. Due to its wide distribution in over a hundred countries, there is a “Shin Ramyun Index� to measure an economy’s purchasing power, similarly to the “Big Mac Index.�
Inquiries Samyang Foods Tel +82-2-940-3000, +82-2-940-3233 Website www.samyangfood.co.kr
Teumsae Ramen /Scoville Scale: 8557 Teumsae Ramen is the commercialized version of Bbalgye-tteok (spicy ramen with slices of rice cake), a specialty of the Korean famous ramen franchise Teumsae. It is the spiciest of the instant noodle products made in Korea. Thanks to its strong-flavored, spicy soup, it has received the nickname of “hangover ramen� among Koreans.
!! Inquiries Nongshim Tel +82-2-820-7114 Website www.nongshim.com
Inquiries Paldo Tel +82-2-2644-8672, +82-2-3449-6485 Website www.paldofood.com
37 Korea Agrafood
March 2017 38
Global YAFF Speaks K-Food
Global YAFF Talks About K-Food Sakamoto Tomoka, Tsuda College Sakamoto Tomoka Introducing K-Food to Japan Consumers in Tokyo, Japan
Japan has been the biggest export market for Korean agriproducts for a long time. Various kinds of Korean agriproducts are actively distributed in the country through large distributors, department stores, and convenience stores. In this issue, the status of Korean food in Japan is assessed by Sakamoto Tomoka who studies in Chuja Collage, located in Tokyo.
39 Korea Agrafood
1. Tell us why you applied for YAFF (Young Agri-Food Fellowship).
Korea and Japan are geographically close neighbors. For a long time, there have been brisk economic, social, and cultural exchanges between the two countries, so Japanese make Hansik (Korean dishes) at home. If you type “Korean food� or “Hansik� in a Japanese web search engine, you can obtain a lot of information. I applied for YAFF to upload pictures of diverse and unique Korean dishes on my pages in social networks.
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2. Japan is the biggest export market for Korean agriproducts? What is the status of Korean food there?
You can get all kinds of Korean food products in Japan. They are sold in supermarkets, department stores, convenience stores, and traditional markets. The range is very wide: from seasoned seaweed, ramen, kimchi, Korean pancake powder and other products in pouches, to ginseng, snacks, beverages, and bell pepper. I can even get them at a school canteen. When I was in middle school and high school, I had bibimbap (rice mixed with vegetables and beef), samgyetang (ginseng chicken soup), jeon (Korean pan cake), kimchi, snacks, and other Korean dishes at a school cafeteria. For the Japanese, Korean agriproducts are very common, something they buy quite frequently. For imported food, Korean agriproducts have the largest share in the Japanese market. The secret of their popularity is that
many Japanese people think Korean food is healthy. In fact, the most common Korean food products in Japan™kimchi, gochujang (red pepper paste), and samgyetang, for example™are all very healthy. 3. What Korean agriproducts are in the spotlight?
Korean melon (Kor. chamoe) is known in Japan as a unique fruit with beautiful yellow color, crunchy texture, and high sugar content. I really want to have it often but I cannot. That is because the demand for Korean melons is so high that it is hard to get them. Among Korean dishes, cheese-dakgalbi (spicy stir-fried chicken with cheese) is hot these days. Several years ago, on my trip to Korea, I went to a cheese-dakgalbi restaurant and was surprised because there were more Japanese customers than Korean. The popularity of the dish has been spreading in Japan recently through social networks, and it is loved by many Japanese.
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March 2017 40
Hansik & Hallyu Tomato Kimchi
Park Shin-hye’s
Tomato Kimchi œtvN
Tomato Kimchi on TV Tomato kimchi has become popular thanks to Park Shin-hye who played a heroine in the Korean TV series You’re Beautiful. Park appeared on tvN (a TV channel) entertainment program Three Meals a Day and cooked kimchi using tomato, radish, chives, and onion. Taecyeon of 2PM also appeared in that episode and, upon tasting the dish, commented that it is delicious and “new-style.”
Sweet-and-Sour Tomato Transforms into a Spicy Dish
Praised by Taecyeon of 2PM
1
2
3
4
5
6
7
8
Two Servings Cooking Time: 30min ith the expansion of Hallyu (the Korean culture wave) to Korean cuisine, increasingly more foreign consumers are becoming familiar with kimchi. A representative Korean dish never failing to be on the tables of Koreans, kimchi is sour, spicy, crispy, and refreshing at the same time. Hardly any parallels can be found to the taste of kimchi in other food cultures around the world. There are many different types of kimchi. Baechu-kimchi, made with napa cabbage, is the most ubiquitous in Korea and most well-known overseas. Other common types include kkakdugi (diced radish kimchi), chonggak-kimchi (young radish kimchi), and mul-kimchi (water kimchi). In this issue, we would like to introduce you to a very simple yet flavorful fusion kimchi made with tomatoes. Its sweet-and-sour, somewhat spicy taste and crunchiness make it a great appetizer or a substitute for salad.
W
Main Ingredients two tomatoes, 100g Korean radish, 1/2 onion
Sauce Ingredients 3 tbsp. red pepper powder, 1.5 tbsp. sugar, 2 tbsp. vinegar, 0.5 tbsp. crushed garlic, a little bit of salt and sesame seeds, chives or chicory (optional)
1. Julienne a radish into 6cm long stripes. 2. Leave it in salted water for 5 to 10 minutes to soften, then wash in running water. Remove the moisture. 3. Julienne the 1/2 onion. Slice chives or chicory. 4. Wash tomatoes under running water. 5. After removing stems, slice the tomatoes 1.5cm thick. 6. Mix seasoning ingredients in a large bowl. 7. Add the sliced radish first and mix it with the seasoning. Then, add chives or chicory and mix in without applying much pressure. Since tomato’s flesh is the softest, add it last and mix very gently. 8. Let the dish sit in a refrigerator for 5 to 10 minutes. Sprinkle sesame seeds and salt on the top. The dish is ready!
41 Korea Agrafood
March 2017 42
K-Tour _ Incheon
Baedari Secondhand Bookstore Alley Baedari Secondhand Bookstore Alley, located in Dong-gu, Incheon, is the only secondhand bookstore street in the area that dates back to the 1960s-1970s. The goblin couple took walks, cried, and laughed on this alley. It is also the location of the mysterious, old-fashioned secondhand bookstore frequented by Kim Shin (Gong Yoo). You can get to the alley by taking Subway Line 1 to Dong Incheon Station and walking to the right from Exit 4 for about 10 minutes.
Off to Incheon Tracing the Sites of Drama Dokkaebi
Jayu Park All rights of pictures of Goblin are reserved in tvN
Although the TV drama Dokkaebi (The Guardian, sometimes translated as Goblin) finished last January, it left numerous fans longing for more. To deal with their yearning, some watch their favorite episodes over again, while others visit places featured in them. In this issue, Korea Agrafood would like to introduce you to several sites in Incheon that have become popular as shooting locations of Dokkaebi.
This is where Kim Shin and Eun-tak (Kim Go-eun) liked to stroll. It is also where Eun-tak put out fire in a waste bin and grumbled over her wish to the goblin. The nearby China Town and Fairytale Village offer a lot to see and taste. To find Jayu Park, walk toward China Town from Exit 1 of Incheon Station.
Tip At the Incheon Tourist Information Center in Songdo International City, Incheon Tourism Organization has prepared a selection of outfits appearing in Dokkaebi for tourists to try on and “transform” themselves into the main characters of the drama. You can find death angel Lee Dong Wook’s black coat and hat as well as Ji Eun-tak’s school uniform and red scarf. The Information Center also exhibits the goblin’s sword made with iron. Inquiries: +82-32832-3031.
43 Korea Agrafood
March 2017 44
K-Tour _ Incheon
Additional Information Songdo Hanok Village
Representative Dishes of Incheon
This is where Kim Shin decided to draw his sword to exterminate Park Jung-heon and set out on his final journey with Eun-tak. Songdo Hanok Village is located in the Central Park of Songdo International City. The park is an ideal walking course where you can appreciate the harmony of urban skyscrapers and traditional Korean houses referred to as hanok. Take the Incheon subway line to Central Park Station Exit 3.
There is a saying that everything goes better on a full stomach. It is equally possible that you will get hungry as you look around the drama filming sites. Below is a list of places you can explore to find delicious food in Incheon.
Hwapyeong-dong Naengmyeon Street Cheongna Lake Park In this park, Kim Shin ad Eun-tak took a walk and had a conversation after getting drunk. Kim Shin revealed the secret of his sword and shoved Eun-tak when she tried to unsheathe it. The panoramic natural landscape enhanced by beautiful lighting creates a romantic atmosphere in the park. You can reach it by taking the Airport Railroad to Cheongna International City Station and taking Bus #42-2 from Exit 1 of the station to Lake Park.
45 Korea Agrafood
The Hwapyeong-dong Naengmyeon Street is renowned for selling naengmyeon (cold noodles) in huge bowls. It is a long alley running along the railroad of Dong Incheon Station. When the street began to emerge in the 1970s, its stores attracted factory workers and dock laborers by offering noodles in bowls as large as washbasins. The dish is also inexpensive, costing only 4,000 to 5,000 won per serving, so it is a great deal both in the taste and quantity. You can reach the alley by going to the backside of Dong Incheon Station from Exit 4.
Shinpo Dak-gangjeong (Sweet and Sour Chicken) At Shinpo International Market, which is located near Dong Incheon Station, you can find the so-called Dak-gangjeong Street. Stalls here sell deep-fried chicken mixed in a cauldron with seasonings of crushed peanut, chili pepper, and secret sauces. The business hours are from 9:30 am to 9:30 pm and they are closed on Mondays. The street is a 10 minute walk from Incheon Station Exit 3.
China Town When you get off at Incheon Station and look in the direction of Jayu Park, you cannot miss the streets evoking a Chinese atmosphere. A five-minute walk from the station, China Town offers a variety of Chinese dishes including jajangmyeon (noodles with black soybean sauce), tangsuyuk (sweet and sour pork), kkanshosaeu (deep-fried shrimp in spicy sauce), chili pepper japchae (glass noodles), and jeongabok (stir-fried seafood with abalone and scallop). There are also many stalls selling lamb on skewers, hongdubyeong pies filled with red beans, and fortune cookies that are said to tell the future.
March 2017 46
Fair
Korean Flavors Go to Taiwan
Taipei Int’l Chain & Franchise Spring Exhibition
MAR.16 - MAR.19
2017 Taipei Int’l Chain & Franchise S p r i n g Exhibition
Hallyu (the Korean culture wave) has spurred an interest among foreigners in Korean culture and food. Many Korean food franchises™specializing in roasted meat, noodles, fried chicken, and so on™are using the trend as a springboard to advance into foreign markets. Since Taiwan is one of the popular destinations for Korean franchises, aT (Korea Agro-Fisheries & Food Trade Corporation) is to participate in the Taipei Int’l Chain & Franchise Spring Exhibition, being held at the Taipei World Trade Exhibition Center from March 16 to 19. It is anticipated that over 130 major franchises from different countries will attend in the expo. aT plans to establish a Korean pavilion in cooperation with eight Korean food franchising companies including those specializing in Korean-style pizza, chicken dishes, hansik (Korean cuisine), noodles, and grilled meat. Their goal is to promote flavors of Korean cuisine to foreign visitors.
∞ ±
47 Korea Agrafood
Beyond FNB Co., Ltd.
Dailyking Inc.
Brand Bulgogi Brothers Menu Bulgogi Tel 070-4922-7973 Website www.bulgogibros.com
Brand Phomein Menu Rice noodle Tel +82-31-780-1511 Website www.phomein.com
Foodzone Co., Ltd.
Gaupfc Co., Ltd.
Brand Pizzamaru Menu Pizza Tel +82-32-710-1082 Website www.pizzamaru.co.kr
Brand Guiga Menu BBQ Tel +82-1544-2292 Website www.92ga.co.kr
Hwa Jung F&C
JK Global Co., Ltd.
Brand Galbigun, Speed Lunch Box Menu Galbi, Lunch Box Tel +82-51-759-9230 Website www.speedlunchbox.com
Brand Yadllie Chicken Menu Chicken Tel +82-2-6959-9259 Website www.yadllie.com
Richfood Co., Ltd.
Seoraester Co., Ltd.
Brand ChirChir Menu Chicken Tel +82-2-326-3187 Website http://richfood.net
Brand Seorae Galmaegi Menu BBQ Tel +82-1688-3450 Website http://seoraeglobal.com
March 2017 48
Monthly K-Food Tomato
March K-Food
Tomato One of the Best Low-Calorie FruitsÂśRich in Lycopene and Effective in Cancer and Aging Prevention
Tomato is widely used as an ingredient for various dishes™ pasta, sandwiches, and many more. It is good for losing weight and overcoming fatigue. Moreover, it is known to be effective in preventing cancer and aging, thanks to the abundant lycopene content. Korea produces 460,000 tons of tomatoes on average throughout the year in smart farms and automated-green houses. About 3,800 tons are annually exported to Japan, Hong Kong, and other overseas markets. Korean tomatoes are well-received abroad because of their thick flesh and high storability.