The Monthly Magazine of Korean Agriculture & Food
November 2019 vol.289
World’s Health Food
Korean Kimchi
Into The Farm
Win-Win
Well-being Food
K-Food Recipe
High-Quality Korean Sweet Persimmons
Union Tech Promotes Excellence of Korean Natural Seasonings
Healthy Snacks, Icheon Sweet Rice Puffs
A Nutrient-Dense Hot Pot, Mandu Jeongol
2 Korea Agrafood
November 2019 vol.289
CONTENTS
COVER Kimchi is an indispensable food on Koreans’ dining table. Our boundless attachment to kimchi is so great that a bowl of rice is finished in a blink of an eye even just with a few pieces of kimchi is served. Kimchi is not only a representative food of Korea, but it has become a culture after many years, called ‘kimjang’, which has been listed as UNESCO’s ‘Intangible Cultural Heritage of Humanity’ in December 2013.
20
Export Story
18
Special
20
14
Photo Story
24
A Large-Scale Promotion of Korean Agricultural Products along with KCON
Kimchi Wakes the Taste Bud of the World Beyond Korea
Into The Farm
Win-Win Union Tech Promotes Excellence of Korean Natural Seasonings
28
High-Quality Korean Sweet Persimmons Captivate Global Consumers
Well-being Food Healthy Snacks, Icheon Sweet Rice Puffs
Cover Stor y 08
09
10
11
Export Consultation
Korean Agricultural Products Attracted Overseas Buyers
Consumer Experience Event along with KCON
Thai K-pop Fans Fascinated by Korean Food
Founded in August, 1995, Published monthly by the
227, Munhwa-ro, Naju City, South Jeolla Province, Korea Tel +82-61-931-0967 Fax +82-61-804-4521 Government Registration Number : Ra-7210 Dated Apr. 26, 1995 Copyrightⓒ by the aT (Korea Agro-Fisheries & Food Trade Corp.) All rights reserved.
32
CEO Lee Byung-ho EXECUTIVE VICE PRESIDENT Shin Hyun-gon (Food Industry & Trade Division)
CONTENTS
November 2019 vol.289
EDITORS Lee Young-ju REPORTERS Kim Young-min (kimym@agrinet.co.kr) Lee Ki-no (leekn@agrinet.co.kr)
Hansik Story
Choi Yeong-jin (choiyj@agrinet.co.kr) GRAPHIC DESIGNER Jang Yeon-ho TRANSLATORS Park Hye-yun, Sue Cheon (ENGLISH)
32
Tamura Yoshihiro (JAPANESE)
K-Food Recipe A Nutrient-Dense Hot Pot, Mandu Jeongol
Park Seo-ran (CHINESE)
EDITORIAL BOARD
36
BEIJING Chung Yeon-su 86-10-6410-6120 (beijingat@at.or.kr)
Hansik Shown on Media Korean Juk(porridge), Loved by Hollywood Charming Celebrities
SHANGHAI Park Seong-kook 86-21-3256-6325 (shanghaiat@at.or.kr) CHENGDU Seo Byung-kyo 86-28-8283-3376/86 (chengdu@at.or.kr)
40
Monthly People Kim Gun-su, CEO of Korean Pears Cooperative Union
HONGKONG Lee Ji-jae 852-2588-1614/16 (hkatcenter@at.or.kr) HANOI Kim Chang-kuk 84-4-6282-2987 (hanoi@at.or.kr) HOCHIMIN Choi Jung-ki 84-28-3822-7503 (atcenterhcmc@gmail.com)
42
BANGKOK Yang Jae-seong 66-2611-2627~9 (bangkok@at.or.kr)
K-Tour Eulji-ro, Hub of Korean Retro Fever
JAKARTA Lee Seoung-bok 62-21-2995-9032~3 (jakarta@at.or.kr) TOKYO Kim Ho-dong 81-3-5367-6656 (tokyo@at.or.kr) OSAKA Oh Dong-hwan 81-6-6260-7661 (osaka@at.or.kr) NEW YORK Kim Kwang-jin 1-516-829-1633 (newyork@at.or.kr) L.A Han Man-woo 1-562-809-8810 (afmcwoo@at.or.kr)
Extras
DUBAI Song Bong-seok 971-4-246-0212 (dubai@at.or.kr) PARIS Kim Min-ho 33-1-4108-6076 (paris@at.or.kr) VLADIVOSTOK Shin Jae-hun 7-924-007-1528 (chekov@at.or.kr)
04
K-Food Big Data Korean Apples of Top-Notch Quality
QINGDAO Kim Boo-young 86-50-6026-0530 (qingdao_logistics@at.or.kr) EDITED & DESIGNED BY The Korean Farmers & Fishermen’s News #60, Jungdaero 9-gil, Songpa-gu, Seoul, Korea Tel +82-2-3434-9072
Fax +82-2-3434-9077
You can see all the contents on Korea Agrafood at the website, www.agrotrade.net.
46
aT Briefing
04
Korean Apples of Top-Notch Quality
4 Korea Agrafood
KFo od
The Main Foreign Markets of Korean Apples in 2018
Taiwan
Big Da ta
USD 3.455m / 1,437tons
Vietnam
USD 1.112m / 374tons
Hong Kong
USD 1.109m / 362tons
Singapore
USD 0.776m / 307tons
Malaysia
USD 0.279m / 90tons
Korean apples that are recognized for the excellent taste in the global market are harvested in earnest from October each year. Approximately 475,000 tons of apples were yielded last year. The main varieties of apples that are currently cultivated in Korea include Fuji, Hongro, and others among which Fuji apples dominate approximately 70% of a total apple cultivation area in Korea. Korean apples are known for their high quality, and high levels of reliability and food safety, and are high in sugar with 13 to 15 brix on average. Due to such high sugar content, the apples are processed to make various products including juice, extract, and jam. Korean apples are steadily exported to foreign countries including Taiwan, Vietnam, Hong Kong, and recently provided in small packages to the tastes of overseas consumers.
The Export Volume of Korean Apples From 2014 to 2018
8.678m USD
9.381m USD 7.608m USD
7.640m USD
5.787m USD
2,378 tons
3,652 tons
4,131 tons
3,134 tons
2,867 tons
2014
2015
2016
2017
2018
November 2019 5
Cover Story
A Huge Success for
FOOD FAIR 2019 Bangkok
Outstanding Event along with Export Consultation and K-Pop Concert
6 Korea Agrafood
The ‘2019 K-Food Fair in Bangkok’ was successfully held in Thailand, the center of Korean Wave among ASEAN and a key partner country of the government’s new southern region policy. The function was hosted by the Ministry of Agriculture, Food, and Rural Affairs(MAFRA) and Korea Agro-Fisheries & Food Trade Corporation(aT) from 26 to 29 September, which resulted a USD 8.2 million on-site contract and MOU signing. Many fans were gathered at the K-Pop concert ‘KCON 2019 THAILAND’, and the consumer experience event, which was highly praised for raising the status of Korean agricultural products.
November 2019 7
Cover Story Export Consultation
I’m DNL CO., LTD. (Sung-Im, the Manager)
Gamro 700 Agriculture CO., LTD. (Lee Heon-lim, the General Manager)
Santerrior Farming Association (Kim Dong-geon, the CEO)
On-site Contract & MOU Signed for Tteokbokki, Gamro Tea & Shine Muscat The two-day export consultation held from 26 to 27 September at Grand Mercure Fortune Hotel in Bangkok, Thailand was joined by 35 Korean agricultural products exporters and 85 food buyers from Thailand and neighboring countries such as India, Myanmar, and Cambodia, where a USD 8.2 million on-site contract and MOU were signed. The Korean on-the-spot tteokbokki franchise has already made its way to Thailand and is loved by the locals, which has raised expectations for expanding exports to new southern region countries by signing on-site contracts with buyers from India and Myanmar. Sung-Im, the Manager of I’m DNL CO., LTD. said, “Korean tteokbokki is very popular in Southeast Asian countries nowadays due to the influence of Korean Wave(Hallyu). Many buyers were interested in our product at the consultation and I could really feel the
8 Korea Agrafood
status of the Korean Wave.” Lee Heon-lim, the General Manager of Gamro 700 Agriculture CO., LTD. also expressed satisfaction with the event. He said, “Gamro tea tastes 1000 times sweeter than sugar, but as it contains no sugar, it’s good for diabetes, hypertension, and hyperlipidemia. This time, we signed a USD 20,000 contract for the initial volume, and will export additional USD 30,000 within six months.” Kim Dong-geon, the CEO of Santerrior Farming Association, who has been negotiating shine muscat exports, has anticipated that this event will be a stepping stone of entering the Thai market. He said, “We’ve received a lot of offers to get started this year, and we will soon begin a business with two companies. There was a positive evaluation that the quality of Korean products is never behind compared to the Japanese shine muscat, which is sold for 130,000 won per bunch.”
Korean Agricultural Products Attracted Overseas Buyers
Growing Interest in Fruits and Processed Foods “The Imports of Low-Tariff Strawberry on the Rise” At the export consultation, buyers showed high interest in Korean fruits and processed foods. In particular, many buyers were considering the imports of Korean strawberries, which had recently lowered tariffs.
Thanyathorn Thammajaruk, the Project Manager at Vachamon, a Thai agricultural products importer, said, “Korean strawberries, pears, and persimmons are a must-have fruit for Thais in Korea, which are very popular in Thailand. Recently, tariffs on Korean strawberries have been lowered to 5%, which is expecting a sharp increase in importing. At the export consultation, I was interested in shine muscat as it was well packaged and of good quality. But as many people from Thailand think that Japanese quality is better, the Korean exporters should definitely convince the locals that Korean products are better than those from Japan. Thus, the packaging needs to be more luxurious.”
Tsutomu Amachi, a buyer from Myanmar who participated in the export consultation said, “In Myanmar, the locals prefer Korean style of spicy flavor such as Buldak stir-fried noodle. Therefore, we believe that tteokbokki is very likely to succeed. Although Myanmar is a developing country, its population is growing, and several foreign investments has recently been made. If tteokbokki enters Myanmar at present, there will be no competition and prices will not be high. We need a strategy to promote tteokbokki with the idea of―investing rather than increasing exports immediately.”
November 2019 9
Cover Story Consumer Experience Event along with KCON
Hallyu Fans Flock in and Publicity is in Effect The Korea Agro-Fisheries & Food Trade Corporation(aT) participated in the KCON Convention and held various events to experience K-Food for Thai consumers who love the K-Wave. In addition to the spicy tastes of tteokbokki and ramyeon, the K-pop fans in their 10s and 20s who visited the Korean Pavilion were stimulated with sweet and sour tastes such as desserts and drinks using Korean fresh fruits.
10 Korea Agrafood
Moreover, the ‘K-Food Quiz Champ’ and K-Food instant course meal(egg dumpling-jjapaguri-yuja ade) Mukbang show by a popular Thai youtuber, Peach Eat Laek, at the main stage of the KCON Convention Center attracted many people as if being in the concert hall. The scene reminded of how popular K-Food has become through social network.
Thai K-pop Fans Fascinated by Korean Food
Often Eat Tteokbokki, Ramyeon, & Fruit
The young K-pop fans in Thailand were attracted by Korean food including iced drinks made with Korean omija and yuja, trendy desserts with shine muscat, grapes, and peaches, and instant tteokbokki. Fah-sai, 14, who introduced herself as a fan of ITZY, said, “It’s my second visit to KCON since last year. As I enjoy listening to K-pop, I start to get interested in Korean culture such as Hanbok and the cuisine. I like tteokbokki and ramyeon, and I also eat Korean fruits such as strawberries and pears.” Prae, 14, a fan of GOT7, also likes Korean agricultural products. “As K-pop and K-drama became very popular, I’ve always wanted to go to Korea. I have been exposed to Korean culture mainly through YouTube and I was interested in food, so I tried samgyeopsal, bulgogi, and bibimbap at Korean restaurants. If I have a chance, I would like to visit Korea someday and explore the original Korean cuisine.”
November 2019 11
Cover Story The Thai Market
Exported USD 180 million of Korean Agricultural Products Last Year
12 Korea Agrafood
Thailand is a country with a highly-developed food manufacturing industry, that it’s the second most important export market after Vietnam. Last year, USD 180 million of Korean agricultural products has been exported to Thailand, which is approximately USD 400 million including fishery products. Recently, following the sensation of spicy ramyeon in Thailand, the interest in tteokbokki is also growing. A number of tteokbokki franchise is expanding into the food service in-
dustry, and instant tteokbokki products are sold at Thai convenience stores, which are known for being strict in selecting the items. The Korean strawberries are also popular in Thailand that USD 5.8 million has been exported last year. From December to April, the period when Korean strawberries are exported, several varieties of Korean strawberries such as Maehyang, Seolhyang, Geumsil, and King’s Berry are easily found in Thailand’s major supermarkets.
Yang Jae-seoung, the Managing Director of aT Branch in Bangkok
Promotion for Hallyu Fans Gained a Good Response “Thailand is the center of the Korean
site contract and MOU were signed. Mr
panies interested in exporting agricultural
Wave in ASEAN, and we expect that the
Yang said, “We invited buyers and pur-
products to Thailand should contact the
promotion of Korean agricultural prod-
chasing managers from Thailand’s
Bangkok branch. “Thailand has a higher
ucts will be very effective as the ‘2019 K-
largest supermarket including The Mall
entry barrier than other Asian countries
Food Fair in Bangkok’ is held in conjunc-
Group. The conference would have
because of its high level of food industry
tion with the K-wave concert KCON.”
been an opportunity to be interested in
and sensitivity to trends. At the aT
Yang Jae-seong, the Managing Director
Korean products even if it did not lead to
Bangkok branch, we are fully supportive
of aT Branch in Bangkok, explained that
actual exports. In particular, as one item
of saving time and money from A to Z
this campaign was actively promoted to
is difficult to export, we have encouraged
including FDA approval, product pack-
Hallyu fans to achieve tangible outcomes
local buyers to handle many items.”
aging, trademark registration, and pro-
for the first time. “If you are interested in
Yang stressed that any domestic com-
motional activities.”
K-pop, you are bound to like the food and culture as well, and most of the visitors to the venue are young people with purchasing power. In order to promote Korean agricultural products, yuja and omija drink was presented, and an influencer was invited for Korean food Mukbang show, and other interesting events took place for each hour.” he said. The export consultation also involved 35 domestic agricultural products exporters and 85 buyers from neighboring countries such as India and Myanmar along with Thailand attended the fair, where USD 480 million worth of consultation was carried out, and USD 8.2 million on-
November 2019 13
Special
Kimjang Culture of Korea, Listed on the UNESCO Intangible Cultural Heritage of Humanity Kimchi wakes the taste bud of the world beyond Korea
Kimchi is an indispensable food on Koreans’ dining table. Our boundless attachment to kimchi is so great that a bowl of rice is finished in a blink of an eye even just with a few pieces of kimchi is served. Kimchi is not only a representative food of Korea, but it has become a culture after many years, called ‘kimjang’, which has been listed as UNESCO’s ‘Intangible Cultural Heritage of Humanity’ in December 2013. UNESCO has evaluated the culture of kimjang as a legacy of sharing and solidarity, which brings unique identity and a connection to Koreans that facilitates interchange between communities with creative eating habits using natural ingredients.
14 Korea Agrafood
Meaning and Origin of Kimjang he dictionary meaning of kimjang is ‘to make kimchi in bulk for the winter’. Now you can easily find kimjang ingredients in all seasons, however, back in the old days when food was scarce, people had to make kimchi to eat for the winter before the bitter cold began. Therefore, a lot of labor was needed from trimming various vegetables used for kimchi to brining cabbage, making spice paste, mixing, and storing. Therefore, the whole family and neighbors helped each other for the process, where they naturally engage in conversation, and a culture of sharing and eating kimchi together was formed. In Korea, each region has a differ-
T
ent kimjang season starting from November. In the northern regions where temperatures are low, they make kimchi in mid-November, and continues until late December in the southern regions where temperatures are higher. So to say, kimjang is prepared according to local characteristics over the course of a month. There is also a unique way of making kimchi by region. As the temperature is low in the north, kimchi tastes rather bland while in the south is usually salty. Plus, a plate of boiled pork belly(Suyuk) is never missed during kimjang period that people supplement their energy exhausted for hard work with this feast. Honestly, the combination of kimchi
and suyuk is hard to express in words after being worn out. Then when did Korean kimjang culture begin? According to an excerpt of a book called ‘Dongguksesigi’ from Joseon Dynasty which records the origins and contents of Korean customs, kimjang is said to be an important one-year plan for the family. In addition, ‘Nongga Walryeong Ga’, a song which describes the monthly tasks and rituals that must be done at farmhouse for a year explains that kimjang should be the first thing to do when the winter begins. The exact time of when kimjang began is unknown, yet it is unquestionably a long-standing tradition and culture of Korea.
November 2019 15
Special
More than 100 Varieties of Kimchi in Korea
The most commonly consumed type of
cut into bite-sized pieces, it’s easy to eat.
goes well with porridge, or served with
kimchi by Koreans is Baechu-kimchi,
Chonggak-kimchi is made from chong-
rice cake or steamed sweet potatoes to
which is the most basic kind and widely
gak radish, and it contains a lot of an-
balance out the rich flavors. Nabak
known in the overseas. The taste is differ-
chovy jeotgal(salted seafood) and red
Kimchi uses Chinese cabbage and
ent depending on the ratio of seasoning,
pepper powder, so it is relatively spicy
radish as the main ingredient, usually eat-
fermentation method, and the use of in-
and strong in taste. Watery Kimchi literally
en at meals, or with light snacks including
gredients.
means kimchi that contains a lot of water.
rice cake, dumpling, and Yaksik(sweet
But in Korea, there are more than 100
The most typical watery kimchi is
rice with nuts and dates). As such, kimchi
varieties of kimchi other than baechu-
Dongchimi and Nabak Kimchi. Dongchimi
is always on the table for Koreans sorted
kimchi. Kkakdugi uses crunchy radish as
is where entire radish is salted and sim-
by regions, seasons, and the types of
the main ingredient, which distinguishes
mered in boiled watery brine. It is con-
food paired with.
itself from baechu-kimchi. As it is usually
sumed during the winter season, and
16 Korea Agrafood
Korean Kimchi Spreading Throughout the World Kimchi is drawing attention not only at home but
The types of exported kimchi vary from baechu-
also by overseas consumers in the present day. It
kimchi to easy-to-eat small sized matkimchi, and
is currently exported to more than 80 countries,
crunchy kkakdugi. Baek-kimchi is not spicy and
and is gaining popularity in Japan, the United
cucumber-kimchi, which is similar to pickles are
States, Hong Kong, and Taiwan. In addition, the
also receiving good response from overseas con-
exports in China is growing significantly. Of
sumers. Recently, ‘Kimchi Seasoning Sprinkles’,
course, the Korean Wave has played a big part in
developed by Korea’s Food Culture Lab at SIAL
this, but the fact that Kimchi prevents obesity,
India 2019, one of the renowned international
lowers blood pressure, and suppresses ageing
food fairs, won the Silver Award for
as a fermented food is spotlighted all over the
Product Innovation. On top of
world. <The Guardian>, a leading British daily
that, the efficacy and vari-
newspaper, introduced Kimchi as one of the
eties of Korean kimchi
world’s top five healthy foods as it is full of nu-
is expanding overseas.
merous benefits.
November 2019 17
Photo Story
◀ From 16 to 18
August, the aT operated the Korea Agricultural Products Promotion Center in connection with KCON 2019 LA held at the Los Angeles Convention Center. ▶ The visitors to
‘KCON 2019 New York’ are making Kimbap, one of the Korean traditional food.
A Large-Scale Promotion of Korean Agricultural Products along with KCON The Korea Agro-Fisheries & Food Trade Corporation(aT) held the ‘2019 K-Food Fair in Bangkok’ together with the Korean Wave concert ‘KCON 2019 THAILAND’ from 28 to 29 September at Impact Arena in Bangkok, Thailand. The event has attracted a lot of K-Wave fans and was a great success. Previously, the aT also promoted Korean agricultural products in conjunction with the KCON in Tokyo, Japan in May, New York and Los Angeles, USA in July and August, respectively. The concert is held by CJ ENM, and has attracted more than 290,000 people this year, which exceeded 1.1 million for the total cumulative audience. The scenes from the events have been photographed.
▲ At ‘KCON 2019 New York’, some of Korean traditional
games such as Yutnoli was introduced to stimulate interest in Korean culture. ▶ The Promotion Center ran several events such as upload-
ing photos, and presented concert tickets, Astro T-shirts, and food packages to the participants.
▲ At ‘KCON 2019 LA’, some game events like roulette requiring visitors’ participation
was held. ▶ At ‘KCON 2019 Japan’, a quiz contest about Korean agricultural products with
Kimchi-kun character was popular. ▼ The aT promoted kimchi, yuja tea, seasoned sesame leaves, and other Korean agri-
cultural products were promoted with ‘KCON 2019 Japan’ from 17 to 19 May in Makuharimesse, Chiba, Japan.
▶ The aT participated in ‘KCON 2019 New York’ held
at Madison Square Garden in Manhattan, New York, USA in July to promote Korean agricultural products. ▼ At ‘KCON 2019 Japan’, a recipe developed by a lo-
cal chef was demonstrated and tasted. In addition, the recipes to meet the local tastes were promoted on-site.
Into The Farm Gimhae Dangam Nonghyup
High-Quality Korean Sweet Persimmons Captivate Global Consumers
優質美味甘枾吸引世界消費者
20 Korea Agrafood
imhae Dangam Nonghyup, which is a sweet persimmon cooperative in Gyeongsangnam-do, has been exporting high-quality sweet persimmons to about ten countries since its first export to Malaysia in 1993. There are some 80 member farms cultivating sweet persimmons to be exported, and they are armed with professional techniques for cultivating persimmons and produce highquality sweet persimmons that are recognized in the world market. The agricultural cooperative has its own differentiated technique for cultivating high-quality sweet persimmons and is thus competitive in the global market. It is now receiving attention for its know-how behind the success in exporting sweet persimmons.
G
Occupying 25% of Total Exported Korean Sweet Persimmons Gimhae Dangam Nonghyup exports sweet persimmons equivalent to 2.5 to 3 billion won on average each year to ten countries including Malaysia, Singapore, and Hong Kong. Since the first export of 0.5 billion won’s worth of sweet persimmons to Malaysia in 1993, it has continued increasing the export volume, and now takes approximately 25% of the total export of Korean sweet persimmons. It has been investing greatly in improving the quality of sweet persimmons to be exported, and was selected as a best sweet persimmon production and export complex by the Korean government
in 2003. The 80 member farms that produce sweet persimmons to be exported abroad have secured about 100 million won as a reserve fund for shipment and a self-help fund, and use it for the promotion of their sweet persimmons and for educational work. To promote the overall quality of sweet persimmons they produce, the agricultural cooperative arranges and holds various annual meetings, and training and educational events including one regular general meeting and three educational sessions for the promotion of shipment in each year, and field trips to advanced agricultural countries, workshops, executive and management meetings, and others. Through these, it was able to establish a solid foundation for producing high-quality sweet persimmons. Kim Keon-bok, head of Gimhae Dangam Nonghyup, said “it is making a great deal of efforts to analyze the size and color of sweet persimmons preferred by local consumers in each country importing its sweet persimmons in order to expand the export volume. For example, it is exporting sweet persimmons in small packages for consumers in Singapore based on a result of the analysis that the Singaporean consumers prefer the fruit in small packs.”
Expanding Export up to 3 Billion Won This Year Gimhae Dangam Nonghyup is planning to promote sweet persimmons as a main ex-
慶南甘枾園藝農協自1993年首次捲馬 來西亞開始出口優質甘枾以來，目前産品 出口已頑大到世界10多憾攻家?生産出 口用甘枾産品的80家農戶，憾憾都具有 頂級栽培技術，他們所生産的優質甘枾在 受到了世界各地市場的認可?以差別化的 甘枾栽培技術生産優質甘枾，幷擁有世界 市場競爭力的慶南甘枾園藝農協出口成功 格驗受到關注?
占攻內甘枾出口的25%
慶南甘枾園藝農協出口馬來西亞?新 加坡?香港等世界10憾攻家的甘枾出口 額年平均達到25億~30億韓元?自1993 年首次捲馬來西亞出口價値5億韓元的甘 枾以來，出口量逐年增加，目前已占攻內 總出口量的25%?他們爲提高甘枾的質 量進行了巨額投資，2003年還被評爲最 佳甘枾出口生産團地? 供應出口用甘枾的80家繇員農戶，擁 有1億韓元左右的供貨繇組織基金和自助 金用于甘枾廣告和培訓等項目?爲了提高 産品的質量，每年都要通過擧行定期大繇 1次，供貨繇組織培育培訓3次，到先進
Kim Keon-bok Head of Gimhae Dangam Nonghyup
November 2019 21
Into The Farm Gimhae Dangam Nonghyup
A growing number of overseas consumers are now looking for the persimmons after they learned about the features of the persimmons that are conducive to health.
port produce because the fruit is one of distinguishing Korean produces and has international competitive power. The agricultural cooperative estimates that exporting only 2% of the total production of sweet persimmons creates the same effect of increasing the domestic price by more than 10%. The continued efforts to expand the export volume since the first export in 1993 have resulted in the increase of the export to the extent that the agricultural cooperative recently supplies one quarter of the total export of Korean sweet persimmons.
22 Korea Agrafood
The sweet persimmons produced by Gimhae Dangam Nonghyup are rich in dietary fiber in addition to vitamins A and C, and good for health. A growing number of overseas consumers are now looking for the persimmons after they learned about the features of the persimmons that are conducive to health. Through the expansion of the export, the agricultural cooperative helped ease the economic hardship experienced by the farms due to the prices falling by the poor consumption of sweet persimmons in the domestic market, and opened the door
地袴參觀縯習和擧辦硏討繇，供貨繇干部 組織成員繇議等各種縯術活動，轝麟提高 甘枾質量的組織基礎? 慶南甘枾園藝農協組合長金建福(Kim Keon-bok)說道， “爲了頑大出口，我們 都要捲各攻喜歡的甘枾大小和顔色等進行 准確的把握?新加坡喜歡小包裝産品，所 以我們就通過採用小包裝方式頑大産品的 出口”?
今年出口有望頑大到30億韓元
慶南甘枾園藝農協齡借甘枾具有攻際 競爭力的韓攻農産品之有力穡件，計琬將 此作爲出口農産品進行集中培育?同時， 只要甘枾的出口量達到總産量的2%，鋸 計就繇帶來攻內價格提高10%以上的效
to the growth as a new processing business that can create added values. Recently, the sweet persimmons produced by the agricultural cooperative are recognized for their high quality in some South-East Asian countries, and are thus expected to be exported up to 3 billion worth of them this year.
Developing Marketing Strategies Customized to Each Country A size of sweet persimmons preferred by local consumers differs from country to country, and thus Gimhae Dangam Nonghyup first analyzes preferred sizes and applies a different export strategy customized to each country importing the sweet persimmons. The agricultural cooperative sells sweet persimmons of a large size in the domestic market, and exports those of a small size to Malaysia which prefers the small ones to the large ones. In addition, it
adjusts an export volume of sweet persimmons of a medium size that is preferred by other countries including Hong Kong, Singapore, and Canada, and supplies the export volume that is adjusted for each of these countries. Further, since professional expertise and experience in trading with the South-East Asian region differs by each trading company that deals with the sweet persimmons of the agricultural cooperative, the agricultural cooperative selects carefully a most suitable trading company for the export of its sweet persimmons to each of countries in the region to increase the efficiency in the export. It is also implementing an export system that is upscaled by incorporating respective sweet persimmon brands of three Nonghyups(national agricultural cooperatives) exporting their sweet persimmons cultivated in the neighborhood into one export brand in order to increase further the competitiveness in the global export market. The agricultural cooperative expects that they will expand the export volume which is currently equivalent to 1.9 billion won up to 3 billion won through its diversified export strategies. In the meantime, it continues analyzing the overseas markets to find anything that needs to be improved to solidify relationships with local importers and improve packaging and designs, and making efforts to improve what it finds.
Inquiries Gimhae Dangam Nonghyup Tel +82-55-327-1500 Fax +82-55-321-5809 E-mail hsk93347722@hanmail.net
果?由此，自1993年麟現首次捲外出口 以后，格過不鉤頑大出口量，最近農協所 出口的甘枾已占攻內甘枾出口總量的四分 之一? 慶南甘枾園藝農協所生産的甘枾富含 維生素A?維生素C及膳食纖維等人郞有 益的成分，所以有蜈多海外消費者也都慕 名購買? 通過頑大出口不僅消除了因攻內甘枾 消費不振造成的價格下降給農戶帶來的格 上困難，還爲新的附加値加工産業的屠展 創造了穡件?近來，産品在東南亞市場上 的人槐也蜈高，由此預計，2019年的出 口額有望達到30億韓元?
捲不同攻家開展針捲性營銷
捲東南亞地袴的出口戰略是根据不同 攻家喜歡不同大小甘枾的特点，通過把握 各攻捲甘枾大小的需求促進出口的頑大? 如，大甘枾主要以內需銷魔，喜歡小甘枾 的馬來西亞則以小果包裝方式等，捲不同 攻家進行有針捲性的産品出口?而捲于喜 歡中等憾頭甘枾的香港?新加坡和加拿大 等攻家則主要以中等憾頭的甘枾爲主進行 出口?除此之外，還根据東南亞各攻貿易 企業的不同特点，挑選各攻最專業的貿易 企業進行出口，以提高出口效率? 爲了提高出口市場競爭力，聯合附近3 家甘枾出口農協統一出口品牌，麟現規模 化出口的郞係建設也在進行之中? 通過這些多樣化的出口戰略，計琬將目 前出口額在19億韓元的出口水平提高到年 出口達到30億韓元的出口水平?同時，還 將通過改善侮芎地客商的關係，改進出口 包裝設計等，不鉤盤点芎地出口市場，改 進存在的問題，訣樓頑大捲外出口?
November 2019 23
Win-Win
Union Tech Promotes Excellence of Korean Natural Seasonings
讓韓攻的優質天然調味料走向世界的企業
24 Korea Agrafood
ll agricultural products are reaped in their ideal harvest times. Fresh produce harvested at the right time can retain its optimal taste, flavor, and nutrients. That’s why inseason produce is popular among consumers. Union Tech Co., Ltd. located in Asan in Chungcheongnamdo is producing products that retain the taste, flavor, and nutrients of inseason produce by dehydrating the produce without freezing or heating it, and is now being recognized for its high level of technical skills at home and abroad.
A
Enters Food Sector with Its Remarkable Technical Skills Union Tech has a high level of technique that sterilizes and dehydrates in-season fresh produce in one to four hours by passing microwave vacuum radiant energy through the produce without freezing or heating it. Most of fresh produce changes in taste and flavor while they are being dried through a freezing or heating process. However, the advanced technique in possession of the company enables raw produce to retain
intact the original taste and flavor without nutrients being destructed. Union Tech has succeeded in commercializing this microwave vacuum drying technique which was generally used in laboratories. It is the first time in Asia in addition to Korea to apply this sort of technique to the food sector for commercial purpose. Union Tech started as a company that produces semiconductor equipment. It did not turn its eyes to a whole new field, the food sector, until 2013 when it applied for a patent for the microwave vacuum drying technique. The company moved to the national food cluster located in Iksan in Jeollabuk-do, and since then it has been making efforts to the fullest to produce high-quality products. Han Ki-jung, CEO of Union Tech, said “there are many ways to dehydrate fresh produce including natural drying, hot-air drying, freezing, and others. But it is the level of technical skills that determines a difference in quality of products. Union Tech entered the food sector in the hope that the company provides consumers
所有農産品都有其收獲期?因爲，只有 在收獲期內收獲的産品思具有最純正的香 味?口味及營養?所以，消費者都蜈喜歡 芎季農産品?位于忠淸南道牙山的株式繇 社UNION Tech (UNION Tech CO., LTD.)正是一家捲這種芎季農産品通過非 冷凍或加熱的技術進行干燥，生産具有農 産品原味和營養特色産品的企業，其生産 加工技術得到了攻內外的認可?
以先進的技術挑戰食品領域
擁有捲新鮮的芎季農産 品不進行冷凍或加熱處理，利用微波眞空 輻射能照射1~4小時進行滅菌干燥的技術? 大部分干燥農産品都是通過冷凍或加熱進 行加工，所以在其干燥過程中香槐和味道 繇屠生變化?而利用UNION Tech技術 加工的産品不僅能保持農産品的原味，而 且其營養成分也不繇被破壞? 微波眞空干燥技術一般都停留在硏究室 內使用，而UNION Tech則成功地麟現 了這一技術的商用化?這項技術在食品領 域麟現商用化尙婁攻內及亞洲首創? UNION Tech原本是一家生産半導郞設 備的公司，但從2013年微波眞空干燥技術 申請專利后便決定進入食品領域?之后， 通過入住位于全羅北道益山的攻家食品園 袴，正式開始了産品的生産? UNION Tech 董事長韓基正(Han Ki-jung)說道，“捲農産品進行干燥加工 UNION Tech
November 2019 25
Win-Win
Union Tech had strived to find a best way to use in-season fresh produce for various dishes, and was finally able to release the powder products.
with quality products using its advanced technique and equipment.”
Makes Products that Consumers Can Enjoy All Year Round Union Tech produces a wide range of products. Among them, cheongyang chili pepper powder is the representing product of the company. Chili pepper is consumed all around the world, and cheongyang chili pepper is one of Korean chili varieties that tastes very hot. The company dried cheongyang chili pepper and made it into the chili powder, and the product has won recognition from consumers. The company is working hard to diversify its products in addition to the chili powder, and making various powdery forms of products using garlic, ginger, shiitake mushrooms, green onions, and others. The cheongyang chili powder was born from an unremitting effort in
26 Korea Agrafood
pursuit of product differentiation. In Korea, cheongyang chili pepper is generally used to make various dishes. In addition to the chili pepper, garlic, ginger, shiitake mushrooms, and green onions are also used frequently. Union Tech had strived to find a best way to use in-season fresh produce for various dishes, and was finally able to release the powder products. The products the company produces are not limited to such seasonings. In addition to the seasonings, the products range from dehydrated in-season fruits including mandarin oranges, strawberries, pineapples, and tomatoes, to cheese. Although the products are dried, their original tastes, flavors, and nutrients are retained intact. In fact, experiments have shown that the cheongyang chili powder retains 98% of the original content of vitamin C, and the dried oranges and strawberries retain 93% of their origi-
有自然干燥?熱風干燥?冷凍干燥等多種方 法，但採用不同的技術其加工産品的質量繇 有蜈大的差異?我們進入食品領域就是要想 用最好的技術和設備生産最好的産品”?
生産四季都能吃上芎季農産品的 産品
生産的産品有多種多 樣?其中最主要的産品就是靑陽辣椒面 (Cheongyang chili pepper powder)? 辣椒，世界各地都有，而靑陽辣椒則是韓 攻最典型的辣椒品種，所以用央加工的辣 椒面蜈受消費者的歡迎?除此之外，還通 過生産大蒜粉?生姜粉?香慶粉?大升粉 等農産品粉末産品，尋求進一步頑大産品 的多樣性? 將靑陽辣椒加工成辣椒面的背 景始于“差別化”?大部分家庭都是將靑陽辣 椒直接用于各種料理之中，大蒜?生姜? 香慶和大升等也都是如此?爲了能誥讓這 些芎季農産品常年用于各種料理，最終想 到了加工成粉末産品?UNION Tech生 産的産品幷不局限于這些調料産品，他們 所生産的還有桔子?草撻?曖蘿?西紅枾 等芎季水果及球酪等各種産品群? 雖然這些産品都格過了干燥加工，但具 UNION Tech
nal contents of vitamin C.
Appeals to the Taste of Global Consumers The products of Union Tech are recognized by both the domestic and overseas markets. The company is taking the lead in promoting Korean natural seasonings in the overseas markets in the United States, Japan, and China. In addition to the efforts the company made, Korea AgroFisheries & Food Trade Corporation (aT) was of great help for export. The aT introduced overseas companies in the initial stage of export, and selected the company as one of producers of promising products having differentiated and distinctive values for the miracle K-FOOD project. A growing number of overseas consumers are paying attention to the products of Union Tech because they can enjoy the unchanged tastes and flavors of seasonal fresh produce. The company follows its principle, and uses only seasonal fresh produce as raw ingredients for its products.
According to the company, only the fresh ingredients can be made into the products with the originally pleasant tastes and flavors even after the drying process. Even though the principle costs the company a lot to purchase raw ingredients, the company is still sticking to the principle to provide consumers with more-thandecent products. “It is our goal to sell as many as Korean agricultural products while promoting Korean natural seasonings to global consumers. And I am sure that we can compete with foreign companies as we make excellent products using our advanced technical skills and equipment.” said Han.
Inquiries UNION Tech CO., LTD. Tel +82-41-544-6623 Fax +82-41-544-6625 E-mail union6623@naver.com Website www.uniontechkorea.com
有香味?口味和營養保持不變的優点?麟 驗結果憐明靑陽辣椒面産品的維生素C含 量保持了98%，桔子和草撻的維生素C含 量保持了93%?
産品受世界消費者歡迎
産品不僅受攻內消費者 的歡迎，而且也蜈受海外消費者的歡迎? 目前，企業正在面向美攻?日本?中攻等 積極開展捲韓攻天然調味料的宣傳?出口 過程中也得到了韓攻農水産食品流通公社 (aT)的大力支持?aT不僅在出口初期給海 外企業牽陸搭橋，還將産品列入到促進韓 攻特色食品屠展的玭力K-FOOD項目? UNION Tech産品之所以能誥吸引海 外消費者，是因爲盡管這些産品都是干燥 産品但依然具有芎季農産品的天然味道? 爲此，UNION Tech也在原材料的選楊 上始終堅持採用芎季的新鮮農産品?他們 認爲，新鮮的原材料是保嗇加工産品保持 芎季農産品味道的基礎?盡管這鹿做繇增 加原材料的採購成本，但爲了保嗇爲消費 者提供最好的産品，他們始終在堅持着這 憾原則?韓基正董事長憐示，“讓世界消費 者了潁韓攻天然調味料的同時銷魔更多攻 內農産品是我們的目標?我們擁有先進的 技術和設備，能誥生産完美的産品，我們 有足誥的信心侮海外企業競爭”? UNION Tech
November 2019 27
Well-being Food
Healthy Snacks, Icheon Sweet Rice Puffs
ヘルシ―で榮養滿点のおやつ? 利川サルカンジョン
28 Korea Agrafood
weet rice puffs is a traditional Korean food made from roasted or fried rice flour. Various flavors such as honey and grain syrup are mixed to make it taste sweet, which is enjoyed by all age group. As rice is low in gluten, the overseas market has paid close attention to sweet rice puffs and is recognized as a healthy snack. Icheon Sweet Rice Puffs Company, located in Icheon, develops and exports healthy Sweet Rice Puffs made from pure 100% Korean rice, providing nutritious rice processed foods to consumers around the world.
S
Tastes Better with Traditional Way Icheon Sweet Rice Puffs is a rice processed food manufacturer founded in 2014 by CEO Bae Sun-sik. Although it has only been established for 5 years, it is acclaimed by consumers thanks to its reliable and excellent quality. CEO Bae explained, “The existing products are hard to eat in one bite and they stick to teeth because of sugar or starch syrup, while our products are bite-sized. Also, as we use grain syrup instead of sugar, our sweet rice puffs naturally melt down with saliva,
サルカンジョン（韓國の米のおこし）は韓國の傳統食品で?米粉を炒 ったり揚げたりして作るものだ?蜂蜜や水飴など樣?な材料を使って 作られ?ほどよい甘さがあり老若男女を問わず受け入れられる味にな っている?最近では海外でも注目されているが?グルテンの含有量が 低い米で作られ?健康的なおやつと認識されているためだ?利川に位 置する「有限責任會社利川サルカンジョン」は?韓國産米のみを 100%使用して作る健康的なサルカンジョンを開發して輸出すると ともに?世界の消費者にヘルシ―な米加工食品を提供している?
美味しさの秘密は傳統的な製法にあり
利川サルカンジョンは?裵善植（ペ·ソンシク）代表が2014年に設 立した米加工品專門の企業だ?設立されてから5年も經っていない 新しい企業だが?商品の安全性とすぐれた品質で消費者の間では? 高い評價を受けている?裵善植代表は「旣存の 製品は一口で食べにくい大きさで?砂糖や水飴 がベタベタするというデメリットがあった?當 社の製品は一口で食べやすい大きさで?砂糖 の代わりに水飴を使用したことにより口に入 れると自然に溶けるので?多くの消費者に好 評だ?」と說明した?利川サルカンジョンが旣存 の製品とは異なり?高い評價を得られたのは? まさにその製造方法にある?旣存の製品とは異 なり傳統的な製法にこだわるとともに?製品差 別化に成功したということだ?裵代表は「大量 November 2019 29
Well-being Food
so we have many fans.” It is the manufacturing method that Icheon Sweet Rice Puffs could receive such a high evaluation from, not like the existing products. The company succeeded in differentiating their product by sticking to traditional recipes compared to other available items in the market. CEO Bae said, “The conventional technique of producing sweet rice puffs in bulk doesn’t make it dense enough, so it allows moisture to enter and it becomes hard to chew. However, by applying a traditional manufacturing method which pursue a high density and restricts moisture from entering, it can maintain a soft texture. As a result, fresh sweet rice puffs can be enjoyed even in the summertime as it doesn’t melt at high temperature.”
Reliable and Healthy Snack Made with 100% Rice Icheon Sweet Rice Puffs produces 5 kinds of products, of which are made of 100% Korean rice. Unlike conventional products made with flour, there is no concern about allergies or indigestion caused by gluten ingredients. In addition, artificial sweeteners such as coloring and preservatives are not included at all, which also eliminates safety concerns. Instead, they only use freshly harvested rice syrup, which maintains the light and savory taste unique to rice, yet the particular odor of rice is not there either. CEO Bae said, “As our rice products taste sweet, consumers assumed that artificial sweeteners such as sugar should be contained. As rice is boiled and fermented, it makes Sikhye. If it is boiled more, it becomes grain syrup
に作る旣存の製造法は製品の間に米粒が1つ入るほど密度は高くな く?水分が入ると同時に固くなった?利川サルカンジョンは傳統的 な製法により?密度が高くなっており?水分が入らず柔らかい食感 が維持でき?それにより比較的高い溫度でも溶けず?夏でも作りた てのカンジョンが食べられる?」と話した?
米だけで作った安全で健康的なおやつ
100%
利川サルカンジョンで作られる製品は全部で5つある?全ての製 品が韓國産米を100％使用して作られる?小麥粉を配合して作る旣 存の製品とは異なり?グルテンによるアレルギ―や消化不良などの 心配がない?また?色素や防腐劑などに加え?合成甘味料が一切入 っておらず?安全に對する不安も解消できる?その代わりに米のみ で作った水飴を使用しているが?新米で作っているので?米特有の あっさりとしつつも香ばしい風味が維持されている?そのため?古 米特有のにおいもない? 裵代表は「米のみで作る製品に甘味があるので?最初はそれを消費 者は信じなかった?砂糖などの甘味料が入っていると考えていた? けれども?米を煮て發酵させるとシッケになるように?それをさら に煮ると水飴になる?ブドウ糖のような成分が作られるためだ?こ れを本格的にアピ―ルした後に?ようやく消費者の人?は安心して 食べるようになった?」と話した? しかし?最初からこうした製品を作ることができたというわけで はなかった?水飴に米粉を混ぜ合わせるタイミングを探すのがカギ になっていた?玄米は粉が多く?しっかりと固まらないという難し さがあったためだ?裵代表は「水飴に米粉を加えるタイミングによ り?固まって崩れるなど?最初は今のような製品を作ることはでき なかった?いつの間にか事業を始めて1年が經過し?米だけで約2ト ンも消費した?けれども?結局は配合するタイミングがわかり?そ
Icheon Sweet Rice Puffs produces 5 kinds of products, of which are made of 100% Korean rice. Unlike conventional products made with flour, there is no concern about allergies or indigestion caused by gluten ingredients.
30 Korea Agrafood
as glucose is created. After promoting how it works, consumers were convinced and start eating it without a doubt.” However, it wasn’t possible to make these products from the beginning. The key was to find the right time to mix rice flour in grain syrup. Since brown rice has a lot of loose powder on it, it was difficult to mix. He remembered, “We couldn’t make the same product at first. A year has passed since the start of the business, and 2 tons of rice were already consumed. In the end, we figured out how it should be formulated, and here we have a nutritious snack that’s rich in vegetable fiber, vitamin B1, vitamin B2, and iron.”
High Quality Products Ready for Overseas Expansion Due to these advantages, Icheon Sweet Rice Puffs received a good response from consumers shortly after its launch and was selected as a regional excellent product. In fact, it has won the third prize in 2017 for the rice processed food competition organized by Gyeonggi-do. As a result of such achievement, overseas exports could commence last year. A domestic trader, who was looking for healthy snacks for exports to the United States, came across this product and suggested exporting first. This resulted in 30 million won worth of business to six overseas countries including the United States, Australia, Singapore, the United Kingdom. Moreover, the company has been expanding its export channels by sending sample products to the United States and Hong Kong under the supervision of a trading company introduced by the Korea Agro-Fisheries & Food Trade Corporation(aT). He continued, “Thanks to the good quality of Icheon Sweet Rice Puffs, many buyers make inquiries. We may be a small company at the moment, but we will set up automated facilities in the near future and work on exports to the U.S. and China. We will certainly do our best to introduce decent Korean rice processed foods to overseas market.”
Inquiries Icheon Sweet Rice Puffs Tel +82-10-6355-6633 E-mail alwa1@naver.com Website https://2000rg.modoo.at
Fax +82-31-636-6652
れにより食物纖維とビタミンB1?ビタミンB2?鐵分などが豊富な 榮養のあるおやつが生まれることになった?」と回想した?
高品質の商品で海外市場開拓も準備完了
利川サルカンジョンはこうした强みにより?發賣されてから間も なく消費者からもよい評價を得ており?地域の優秀商品にも選定さ れた?實際に?2017年には京畿道が主管する米加工食品大會で利川 サルカンジョンは味と品質?機能性が認められ?3位に入賞するなど の快擧を成し遂げた?こうした成果により?昨年からは海外輸出も 開始した?對米輸出のウェルビ―イングのおやつを求めていた國內 のある貿易業者が利川サルカンジョンの製品を目にするや?輸出の 話を出したということだ?これにより?3,000万ウォン相當の利川 サルカンジョンの製品が米國?オ―ストラリア?シンガポ―ル?イ ギリスなど海外の6ヶ國に輸出した?最近では?韓國農水産食品流通 公社(aT)から紹介された貿易業者の主管により?米國と香港に輸出 用の製品のサンプルを送るなど?輸出販路を廣げている?裵代表は 「利川サルカンジョンのすぐれた品質により?多くのバイヤ―から問 合せがある?現在は?小さな企業ではあるが?今後は施設の自動化を 圖り?米國と中國など海外各國に輸出し?しっかりとした韓國産の米 加工食品を廣めるという信念のもとで最善を盡くしていきたい?」と抱 負を明かした?
November 2019 31
K-Food Recipe
A Nutrient-Dense Hot Pot Mandu Jeongol
食卓を賑わす榮養滿点のメニュ―?マンドゥジョンゴル Mandu Jeongol is such a filling dish as you can both fully enjoy the texture of dumplings and taste the hot soup. The hot pot is especially craved for on an evening when the weather suddenly gets cold or windy. Since Mandu Jeongol is loaded with delicious dumplings, it is nutritious and satisfying. This hot pot can be prepared with any types of dumplings and the whole cooking can change according to the main ingredient. The meat dumplings make the hot pot hearty and filling, whereas adding kimchi dumplings give the whole dish a spicy kick.
32 Korea Agrafood
マンドゥ（韓國の餃子）特有の食感を十分に樂しんだあと? 熱いス―プまで樂しめるのがマンドゥジョンゴルだ?天氣が急 に肌寒くなったり?風が强く吹いている日の夕食はジョンゴル が映える?マンドゥジョンゴルはマンドゥがたくさん入って榮 養滿点で?お腹いっぱいになるのが强みだ?コギマンドゥで作 るとさっぱりとした味わいで?キムチマンドゥが入ればピリ辛 になるなど?樣?な味を樂しめる食べ物でもある?
Mandu Jeongol that Koreans Adore
韓國人が好きなマンドゥジョンゴル There is no food that will satisfy the eater visually or in quantity as Mandu Jeongol. Although less dumplings are used for hot pot than that for whole dumplings, steamed dumplings, or tteongmandutguk, yet many people can enjoy eating and stuff in their stomach at the same time. It’s also a perfect pair for drinking, and a good enough food even without rice as dumplings were eaten instead of rice in the past. In fact, it is rare to find such an easiest recipe as making Mandu Jeongol. As for the main ingredient, you can certainly make your own dumplings but why not simply avail yourself of a market nearby. If you feel like having a traditional yet savory hot pot in a clear broth, try with meat dumplings. If you prefer fiery soup, add a heaping spoonful of red pepper powder with spicy kimchi dumplings.
マンドゥジョンゴルほど視覺的にも量的にも食べる人?の目と胃袋を滿たしてくれる 料理もないだろう?トンマンドゥや蒸しマンドゥ?トクマンドゥクク（餠と餃子の ス―プ）に利用されるものより少ない量でもマンドゥジョンゴル1つなら?多くの人 ?がお腹を滿たそうと食べればお腹が滿たされるという幸福感が得られる?お酒のつ まみとしても打ってつけなので?われわれの先祖がご飯の代わりにマンドゥを食べる など?ご飯がなくても物足りなさを感じさせないのがマンドゥジョンゴルだ?このよ うにみてくると?マンドゥジョンゴルほど作りやすい料理も珍しい?直接マンドゥを 作ってもよいが?市販のマンドゥを使ってよいためだ?あっさりしたものを食べたい ときは澄んだス―プにコギマンドゥを?ピリ辛のものを食べたいときは粉唐辛子を加 えたス―プに辛いキムチマンドゥを入れて食べるといい?
November 2019 33
K-Food Recipe
Mandu Jeongol Recipe
01
Main Ingredients(for 4 Servings) 20 dumplings, 150g Chinese cabbage, 1/2onion(100g), 3 shiitake mushrooms(90g), 1 leek(30g), 100g beef, 2 tablespoons soy sauce, 2 garlic cloves, 6 cups of water(1.5L), a pinch of salt Sub Ingredients: 2 tablespoons red pepper powder, 2 tablespoons water, 1 tablespoon rice wine, 1 tablespoon soy sauce, 1 tablespoon minced green onion, 1 tablespoon minced garlic, a few sprinkles of salt and pepper
マンドゥ 20個?白菜 150g?玉升1/2個(100g)?椎茸 3個(90g)?升 1本 ?牛肉 ?醬油 大さじ2杯?ニンニク 2片?水 6カップ(1.5L)?鹽少? 粉唐辛子 大さじ2杯?水 大さじ2杯?淸酒 大さじ1杯?醬油 大さじ1杯? 刻 み升 大さじ 杯?刻みニンニク 大さじ1杯?鹽·胡椒少? Main Ingredient: (30g) 100g Sub Ingredients: 1
03
04
Cut Chinese cabbage into 5x2.5cm size.
Cut shiitake mushrooms, and slice leek diagonally.
白菜は5×2.5cmの大きさに切る?
椎茸はスライスし?升は斜めに切る?
07
Put the spicy sauce and pour the broth on the edge. Boil until dumplings and vegetables are cooked. Serve the dish while heating.
辛いヤンニョムジャンをのせて?鍋の緣からジ ョンゴルのス―プを注いだ後?强火でマンドゥ と野菜に火が通るまで煮腐む?煮腐みながら各 自取り分けて食べる?
34 Korea Agrafood
Put sliced beef, soy sauce and garlic in a saucepan and fry on medium heat. When the meat is cooked, pour water and boil for 15 minutes on low heat to make hot pot broth.
02
Prepare homemade or frozen dumplings.
作ったマンドゥ?または冷凍のマンドゥを準備 する?
鍋に切った牛肉と醬油?ニンニクを入れて中火 で炒め?肉に火が通ったら水を加えて弱火で15 分ほど煮腐みジョンゴルのス―プを作る?
05
Mix the remaining ingredients with red pepper powder to make a spicy seasoning.
06
In a pot, lay down cabbage at the bottom and put in the dumplings and prepared ingredients on top.
粉唐辛子に殘りの材料を混ぜて?辛いヤンニョ ジョンゴル用の鍋に切った白菜を敷き?マンド ムジャンを作る? ゥと準備しておいた材料を入れる?
Tips Any frozen dumplings including kimchi, chives, and meat can be used without defrosting. Directly put them into a pot and boil.
冷凍のマンドゥはキムチマンドゥ?ニラマンドゥ?コギマンドゥなど?お好みで選んで 解凍せずにそのまま鍋に入れて調理する?
Mandu the Original Winter Food
もともとは冬の食べ物だったマンドゥ In Pyongan-do and Hamgyeong-do where they had a long winter, people used to mass-produce dozens of dumplings, keep them frozen, and steam them as snacks or eat as dumpling soup. In particular, it is said that Hamgyong-do’s dumplings were extraordinarily huge that one was as big as an adult’s palm that 2 or 3 dumplings were enough to make people full. The dumplings were overflowing in the royal court too. The royal dumplings are small in size, and typically come in two shapes: pomegranate-shape dumplings and crescent-shaped dumplings. Until 50 years ago, Koreans enjoyed pheasant dumplings since pheasant hunting was the most common winter activity. The bones were to boil the broth and the meat was minced to make
冬がひときわ長かった平安道や咸鏡道地方では?マンドゥを數十個 ずつ作って凍らせておき?蒸し器で蒸しておやつとしても食べ?澄 んだス―プに浮かべてマンドゥククを作って食べた?特に?咸鏡道 のマンドゥは大きく?どれほど大きいかというと大人の手のひらぐ らいで?2個·3個だけ食べてもお腹が膨れるほどだったとも?宮中 でもマンドゥがよく食べられていた?宮中マンドゥは小さく?かわ いらしい形に作られた?例えば?ザクロの形に作ったザクロマンド ゥ?半月の形に作ったビョンシ（餠匙）などが代表的な宮中のマンド ゥだ?50年前までは?韓國の人?はキジのマンドゥをよく食べてい た?冬にどこにでもあったこともあるが?これはキジ獵が行われて いたためだ?骨はス―プを作るのに使われ?キジ肉は刻んでマンド ゥを作っていたが?特別にキジ肉のマンドゥを指してセンチマンド ゥと呼んだという?
fillings for dumplings. The pheasant dumplings were specifically called Saengchi Mandu.
November 2019 35
Hansik Shown on Media
View the show Watch again: https://www.youtube.com/watch?v=H40sfPjwVnA
Korean Juk (Porridge), Loved by Hollywood Charming Celebrities here is a convenient way to enjoy delicious and healthy Korean food. It is to eat Juk(porridge). The recipe is relatively simple and easily digested, which makes it a great meal for adults and children. Being a comfort food for all Koreans, Juk is considered as an ideal meal when it comes to babies or the ill. Besides, it can be eaten together with a side dish, and suit the taste according to the individual. Recently, Megan Fox, a Hollywood top star, appeared in Korean food program called Tasty Guys, and picked Juk as her favorite Korean dish and boasted Juk Mukbang, which made a hot headline.
T
36 Korea Agrafood
What is Juk? The food that Megan Fox devoured in the video was ‘Hobakjuk (pumpkin porridge)’. Hobakjuk is made by adding water to a pumpkin and the sweet taste is
Hobakjuk
exceptional, which is also the reason why Megan Fox really liked it. It is commonly cooked with plentiful water over rice to make it. As rice has always been a staple food for Korea, juk was eaten from the early times about 1500 years ago according to an ancient record. Consequently, there are many old sayings related to juk as well. For example, when your work is easy, Koreans use an expression of ‘easy as eating a porridge’. Many varieties of juk are available from porridge with grains such as pine nuts and walnuts to porridge with meat such as beef are typical. In addition, after having a hot pot food, juk is cooked by adding rice to the remaining broth. In the recent years, as the number of single person households is increasing, many women between 20s and 40s particularly prefer juk as a convenience food rather than rice. In fact, the export volume is escalating in many countries specifically in the United States as Korean food is widely globalized nowadays.
November 2019 37
Hansik Shown on Media
Jangjorim, Goes well with Juk The fact that juk is lightly flavored and has soft texture makes it easy to eat, but sometimes it can be too bland. Here, Koreans add soy sauce or salt for more delectable meal, or usually serve it with a number of appetizing side dishes. Even Megan Fox had a spoonful of juk with side dish in the video, it is indeed a delicious way of eating juk. Among numerous side dishes, â&#x20AC;&#x2DC;jangjorimâ&#x20AC;&#x2122; is the best of all that pairs well. When it comes to juk in Korea, it is always closely related to jangjorim, which is made of lean meat of beef or pork to supplement the protein that lacks in porridge. Besides, soy sauce, sugar, and garlic are added to marinade the meat, and boiled. As soy sauce is the most basic yet the typical condiment for Korean dishes, it is extensively preferred in the overseas.
Additional Info
Eat Juk before Important Work Probably most people have experienced a sudden stomachache or indigestion before doing something important or urgent. This is because the digestive system is not working properly as the body enters the state of tension. Nevertheless, eating juk can solve this problem thanks to the fast absorption and short digestive process.
38 Korea Agrafood
Products That Can Be Found Abroad
Bon World’s Juk Products
Samgyejuk of Maniker F&G
Bon World is a company that ex-
Maniker F&G has been manufactur-
ports Korean sauces and juk.
ing reliable products based on ad-
Currently, sauces are exported to
vanced meat processing technolo-
Jangjorim Neulporeum Hanwoo of Hongcheon Livestock Cooperatives Hongcheon Livestock Cooperatives
17 countries around the world, and
gy since 2004. As a chicken distrib-
kicked off the export of Jangjorim to
juk products have recently been
ution company in Korea, it has re-
large retail stores in China in 2017,
registering in 80 countries. After juk
ceived the grand prize in the food
and then expanded to Japan and
in pouch products have successful-
sector for two consecutive years
Hong Kong. Jangjorim sold by
ly entered the United States, the ex-
from the satisfaction level of
Hongcheon Livestock Cooperatives
port volume is significantly on the
processed chicken foods selected
is made with less greasy haunch
rise. The company aims to supply
by Korean consumers. In 2014,
and lean meat, so it’s light and sa-
products with high potential of glob-
Samgyetang was exported to 6
vory. Above all, the Cooperatives
alization, such as baby porridge and
countries around the world, and on-
was selected as an excellent live-
diet porridge, to more than 100
ly recently, ‘Samgyejuk(chicken por-
stock brand recognized by Korean
countries around the world.
ridge)’ initiated the export to the
consumers for HACCP certification,
United States. Furthermore, there is
scientific specification management,
Tel + 82-2-326-5404
an ongoing discussion for exports
and systematic shipment manage-
Fax + 82-2-730-1559
to Canada, Vietnam, and the
ment.
www.bonworld.co.kr
European Union, implying the high possibility of market expansion.
Tel + 82-33-439-3435 Fax + 82-33-439-3405
Tel + 82-31-338-6700
www.hchanwoo.com
Fax + 82-31-336-9110 www.manikerfng.com
November 2019 39
Monthly People
Kim Gun-su CEO of Korean Pears Cooperative Union
Korean Top-Quality Pears Produced by Combined Effort of Experts Enjoy Great Popularity in Global Market Korean pears cooperative union, which has obtained the
worked hard with a differentiated method throughout the
world's first halal certification for its pears, is exporting premi-
whole process from production to export to pave the way for
um pears of a differentiated quality to about ten countries in
the export of Korean pears, and is now receiving a great deal
the world. Kim Gun-su, CEO of the cooperative union,
of attention from many buyers of the pears.
40 Korea Agrafood
How was the whole process until you have finally obtained the halal certification for pears for the first time in the world?
Korean pears cooperative union was established by six young farmers in Jinju in Gyeongsangnam-do back in 2016 in the hope of exporting worldâ&#x20AC;&#x2122;s best-quality pears. It is now expanded to have 33 member farms. The export volume to Hong Kong, which was equivalent to 250 million won in 2017, has increased, and we keep working hard to export more for our increased export goal of 1.5 billion won. The increase in the export volume is attributed greatly to the thorough quality control and management, thanks to which we could obtain the halal certification for pears for the first time in the world, and other certifications including ISO22000 by International Organization for Standardization(ISO) and the Good Agricultural Practices(GAP) certification. These many certifications we have attained show that our pears are recognized at home and abroad as world-class pears. We are now enjoying the expanded export of our pears to many more countries including Canada, Hong Kong, countries in the Middle East and South-East Asia. Is there any know-how in managing local stores in the countries importing the pears?
We have concluded direct contracts with local stores in countries importing our pears, and are exporting pears directly to the local stores under the contracts. So, we can save costs for the export significantly, without the conventional four to five steps required for exporting products. In
addition, we classify export pear boxes by each country into boxes bound for Canada, the Middle East, and the South-East Asia, and others to make sure that we provide pears preferred by local consumers in each importing country. We also hire Koreans residing in the importing countries as reporters to manage the local stores one-toone. Also, when we have to participate in international food exhibitions six to seven times in each year, we visit supermarkets and department stores near the venues of the exhibitions, and distribute promotional leaflets and hold sampling events. Can you tell us about the strategy you plan to carry out to expand the export?
The quality of our pears exported abroad is the best, and we thus set the prices of the pears high. Recently, we have strengthened the marketing efforts for department stores and high-end grocery stores, and earned a favorable reputation as a seller of premium fruit. In addition, we are working hard to control the quality of products to be exported abroad. We are thoroughly controlling agricultural chemicals that may become a cause of any issue in the process of export, by hiring an agricultural chemicals specialist. Through these various efforts we are making for the quality control, we can export pears to about ten countries in the world, and all buyers in the countries who purchased our pears once never fail to repurchase them.
Tel +82-55-759-9921 E-mail gs2284@hanmail.net
Mobile +82-10-5000-7180
November 2019 41
42 Korea Agrafood
Hub of Korean Retro Fever
Eulji-ro
K-Tour
A retro fever is in full swing in Korea. ‘Retro’ which is short for ‘retrospect’ means look back on things past, and the meaning extends to indicate a tendency to follow and emulate the traditions and fond memories in the past. Such tendency can be most well reflected in fashion styles in vogue. Further, such trend permeates deeply into the country, and old-style stores and streets in addition to retro-style songs and designs are all over the place. Among these, an alley packed with small and old stores and eateries catches the eye of visitors. Let’s hit the road to Eulji-ro which has recently emerged as aka ‘Hipji-ro’ meaning a hip street especially among young people in their 20s or 30s.
Transformation from A Legacy of Old Days into A Sanctuary for Hipsters
Although now being a hot spot with the flow of retro fever, Koreans generally thought that Eulji-ro was just an old, outdated, and archaic place where all the stores that you cannot even imagine when they were first opened are packed. All the old restaurants around ‘Daelim Plaza’ and ‘Sewoon Plaza’ that were established in 1968 may be blamed for giving off such image. In addition, middle-aged or older guests who frequent the place may have made the image all the more antiquated for quite a long time. However, things have been changed. The old place has come into the new spotlight as some young venturers who could not afford a high rent in a sought-after area were forced off to the place and opened their unique shops there. With the addition of the new, exotic and hip ambience infused by the young, the old place has been revived. The neat and eyecatching interior decorations in decrepit buildings that look like crumbling down at any minute add a more hip and exotic vibe to the entire street, and is a major contributor to the renewed popularity of Eulji-ro.
Enjoy Old Shops and Looks of Seoul in Eulji-ro
November 2019 43
K-Tour
Manseon Hof Offers Unusual Memories on the Street
Address 19, Eulji-ro 13-gil, Jung-gu, Seoul Reservation +82-2-2274-1040 Open 12:00~24:00 every day, all year round
Eulji-ro Nogari Alley is one of most popular alleys in Eulji-ro that was designated as one of future heritages in Seoul by the Seoul metropolitan government. It is crowded by a throng of people, and such sight may remind you of the renowned night market in SouthEast Asia. In the alley, Manseon Hof has been there for long, enjoying an undying popularity. The beer bar is full of vigor with many visitors 24/7. It offers all types of beer and accompanying dishes at affordable prices and people like to visit there. For example, nogari (dried pollack), one of popular accompaniments Koreans enjoy when they drink beer, is served at only 1,000 won. In addition to the reasonable prices, you can fully enjoy relaxation after work under fantastic parasols outdoors, and you can make fond memories to boot. Thanks to the popularity, the pub released some packages and goods in collaboration with a famous Korean denim and casual wear company.
Additional Info
What is Seoul Future Heritage? Seoul Future Heritage is a project initiated by the Seoul metropolitan government in 2013 to discover valuable heritages and traditions that represent Seoul in Korea, and preserve well and pass them down to the future generations. A total of 378 assets including Eulji-ro Nogari Alley have been designated as Seoul future heritages.
44 Korea Agrafood
Sewoon Plaza, A Secret Spot You May Want to Keep It to Yourself Address 159, Cheonggyecheon-ro, Jongno-gu, Seoul Reservation +82-2-2271-2344, http://sewoonplaza.com Open 9:00~20:00 every day, closed on Sundays
A retro atmosphere can also be felt in Sewoon Plaza, a landmark of Euljiro. Cafes and restaurants located in the third floor of the plaza building provide some unique and pleasing mood, and are considered a secret spot you may want to keep it to yourself. Among them, a coffee shop called Horangi(tiger) is a must-see place in the plaza. Although the coffee shop serves only two types of coffee―Horangi latte and americano, the sign with unpolished Korean letters ‘Horangi’ and the gold edge, and the wooden entrance make the cozy cafe a wonderful backdrop against which you can take an once-in-a-lifetime
photo. This attraction has gone viral and become more popular. Another attraction in the plaza is Dajeon Restaurant where you can enjoy cheolpan jeyuk-bokkeum(pan-fried spicy pork) and pork belly. The restaurant is so popular that all the portable plastic tables and stools outside the indoor space of the restaurant are fully occupied all the time. When you go there, you can enjoy the delicious dishes, and enjoy a picturesque night view of Seoul to boot as the restaurant is located near an overhead pedestrian walkway which is so-called a floating rooftop of Eulji-ro.
November 2019 45
aT Briefing
News in November Targeting the New Southern & New Northern Regions to Diversify the Korean Food Market
The Ministry of Agriculture, Food, and Rural
180,000 for tangerines.
spread through local social network. A
Affairs(MAFRA) and Korea Agro-Fisheries &
Some fresh goods such as yuja tea, tan-
Korean distributor in Mongolia said, “In
Food Trade Corporation(aT) held the sales
gerines, and hallabong were popular at
addition to the Korean Wave, there is a
road shows to expand agricultural food ex-
the Cambodia-Myanmar export consulta-
growing interest in K-FOOD, and the sales
ports in the New Southern and New
tion. Cambodia has selected the instant
of processed foods such as ramyeon,
Northern regions. The shows took place
‘juk’ product as a promising item for ex-
food ingredients, and sauces are steadily
from 30 September to 5 October in the
port, where they eat porridge as a break-
rising. We are also reviewing the new
form of export consultations with local im-
fast. A Cambodian buyer said, “If high-
items we came across at this fair for im-
port buyers and domestic exporters.
quality Korean agricultural products enter
porting.”
The road shows were attended by 85
the premium market, there is a great po-
The aT plans to dispatch more than 20
buyers from Cambodia, Myanmar,
tential for market expansion.”
market pioneers to Malaysia-India and
Mongolia, and Russia, with 15 domestic
At the sales road show held in Mongolia
Poland-Italy in November to introduce
exporters for 6 days. Through 184 consul-
and Russia, fresh pears have been evalu-
promising premium agricultural products
tations, a total of USD 4.09 million was
ated as a premium fruit with crispy texture
including persimmon, soymilk, black gar-
achieved including USD 1 million for yuja
and high sugar content. The buyers were
lic, and kimchi, and to continuously ex-
tea, USD 680,000 for fruit beverage, USD
also interested in tteokbokki, ramyeon,
pand the export market for agricultural
240,000 for instant juk(porridge), and USD
and fruit drinks, which became wide-
products.
46 Korea Agrafood
News in November K-FOOD Enters Leading Markets in Europe with Keywords of Fermentation, Vegan, and Organic exhibition, 68 Korean exporters attended to target the European market. As kimchi being the representative fermented Korean food, other healthy snacks and food including frozen fruit chips, omija drink, seaweed snack, and
Publicize Korean Health Food with Taekwondo
Bibimbap inspired by ethnic food craze The aT has participated in the 2019
have received positive comments from
International Food Fair(ANUGA) in
buyers and a total of USD 8.05 million
Rural Affairs(MAFRA) and Korea
Cologne, Germany from 5 to 9 October,
on-site contract was signed. The EU ex-
Agro-Fisheries & Food Trade Corpo-
to promote Korean agricultural products.
ports of Korean agricultural products
ration(aT) operated Korea Health
At the fair, an integrated Korean Pavilion
are booming, led by major items. In
Food Promotion Center at the ‘2019
was set up with the theme of organic,
particular, king oyster mushrooms grew
New York Open Taekwondo Cham-
vegan, additive-free which are the key-
26%, kimchi 17.8%, and ramyeon 29%
pionships’ held at Mount St. Vincent
words of EU’s agricultural products
for year-on-year growth, that these
College in New York on October 12.
trends, and a section for traditional fer-
items play a key role in leading the
This year celebrates the 14th event,
mented foods was also prepared. At the
European export.
The Ministry of Agriculture, Food, and
a huge competition among the taekwondo players in the eastern United States, where more than 2000 local players including taekwondo officials
The First Promotion Event at American Hypermarket for Korean Orchid
participated. The aT has actively introduced Korean health foods such as red ginseng, lotus root snack, omija drink, dried sweet potato, and
The aT held a promotion for Korean or-
gondre herbs for athletes with high
chid at Lotte Plaza Market in three
physical energy consumption at K-
states: Florida, Virginia, and New
FOOD promotion center in the stadi-
Jersey. The young orchid trees were
um. David, who visited the promo-
exported to a farm in Florida, which
tion center on the day of the event,
were planted for over 4 to 5 months.
said, “I’m interested in healthy
At the event, leaflets and tags were
snacks to eat while preparing for the
provided to introduce the cultivation method of Korean orchid to make it
tion to actively promote the excellence
more accessible to consumers.
of Korean orchid, also through social
Furthermore, a website is under opera-
network and local media.
game. The lotus root snacks and sweet potato products I’ve tasted today are my perfect choices.”
November 2019 47
INVITATION
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Korea Agro-Fisheries & Food Trade Corporation is leaping toward a new future. We celebrated our 50th anniversary in 2017 and we plan to take a big step forward. Having grown strongly since our establishment in 1967, we are becoming a force for globalization. Our bigger steps will be milestones for tomorrow.
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中攻泗川省成都市武侯袴人民南路3段 1獄成都平安財富中心610041) (
E-Mail : chengdu@at.or.kr TEL : 86-28-8283-3376, 3387 INTERNET PHONE : 070-4617-3266~7 FAX : 86-28-8283-3396
Hongkong Branch Office Room 705, 7F Jubilee Centre, 18 Fenwick Street, 46 Gloucester Rd, Wanchai, Hong Kong E-Mail : hkatcenter@at.or.kr TEL : 852-2588-1614~16 INTERNET PHONE : 070-4617-2696~7 FAX : 852-2588-1919 (Taipei) SKYLINE BUSINESS CENTER 15F, No.159, Sec.1, Keelung Rd., Xinyi Dist., Taipei City, Taiwan
臺灣臺北市信義袴基隆路1段159獄15樓)
Japan
Southeast Asia
USA
Tokyo Branch Office Korea Agro-Trade Center, Tokyo Korea Center 5F, 4-4-10 Yotsuya, Shinjuku-ku, Tokyo, 160-0004, Japan
Jakarta Branch Office The Energy Building 20th FL, Zone F, SCBD Lot. 11A JL. Jenderal Sudirman Kav 52-53, Jakarta 12190 Indonesia E-Mail : jakarta@at.or.kr TEL : 62-21-2995-9032~3, 9035 INTERNET PHONE : 070-4617-2694~5 FAX : 62-21-2995-9034
Los Angeles Branch Office 12750 Center CourtDriveSouth, #255, Cerritos, CA 90703, USA E-Mail : losangeles@at.or.kr TEL : 1-562-809-8810 INTERNET PHONE : 070-4617-2692~3 FAX : 1-562-809-1191
(Singapore) Korea Agro-fisheries & Food Trade Corp Indonesia aT Center 16 Collyer Quay Level 20-00 Singapore 049318 TEL : 65-6818-9030 INTERNET PHONE : 070-4617-5094
New York Branch Office 15 East 40th Street Suite 701 New york NY 10016, USA E-Mai l : newyork@at.or.kr TEL : 1-212-889-2561 INTERNET PHONE : 070-4617-2690~1 FAX : 1-212-889-2560
東京都新宿袴四穀4-4-10 KOREA
(
CENTER 5F)
E-Mail : tokyo@at.or.kr TEL : 81-3-5367-6656, 6693~94 INTERNET PHONE : 070-4617-7060~7062, 2689, 3265 FAX : 81-3-5367-6657
(
E-Mail : hkatcenter@at.or.kr TEL : 886-2-2740-5040 INTERNET PHONE : 070-4617-7229 FAX : 886-2-2515-1160
Osaka Branch Office 8F, Nomura Fudousan Osaka Bldg. 1-8-15, Azuchimachi, Chuou-ku, Osaka, 541-0052, Japan
Qingdao Trade Office Room 705, Yuanxiongguojiguangchang Building, No.26, Hongkong Middle Road, Qingdao, 266071, China
E-Mail : osaka@at.or.kr TEL : 81-6-6260-7661 INTERNET PHONE : 070-7000-4138 FAX : 81-6-6260-7663
中攻山東省靑島市市南袴香港中路26獄 遠雄攻際廣場705戶) (
E-Mail : qingdao@at.or.kr TEL : 86-532-5566-8870~8872 INTERNET PHONE : 070-4617-5092~3 FAX : 86-532-5566-8873 Qingdao aT logistics Co.,Ltd Qingdao aT logistics co.,Ltd West Shuangyuan Rd.,Liuting Street, Chengyang, Qingdao, China
靑島市城陽袴流享街道雙元路西靑島愛 特物流有限公司) (
E-Mail : qingdao_logistics@at.or.kr TEL : 86-532-6696-2229, 2280 INTERNET PHONE : 070-7938-0865 070-7938-0863 070-7938-0864 FAX : 86-532-6696-2181
大阪市中央袴安土町1-8-15, 野村不 動産大阪 B/D 8F) (
Middle East Dubai Branch Office (PO BOX 57528) Office #48, SunsetMall, Jumeirah Beach Rd, Jumeira 3, Dubai, UAE TEL : 971-4-339-2213
Hanoi Branch Office #1213, 12th floor., Keangnam Hanoi Landmark 72 Tower, plot E6, Pham Hung Str., South Tu Liem Dist, Ha Noi., VietNam E-Mail : hanoi@at.or.kr TEL : 84-4-6282-2987 INTERNET PHONE : 070-4617-7719, 7724 FAX : 84-4-6282-2989 HoChiMinh Branch Office CJ Building, Floor 3, 2 Bis 4-6 Le Thanh Ton Street Ben Nghe Ward, District 1, Ho Chi Minh City E-Mail : sgtchoi@at.or.kr TEL : 84-28-3822-7503~4 INTERNET PHONE : 070-4617-7183 FAX : 02-838-227-503 Bangkok Trade Office #2102 Level 21, Interchange 21, 339 Sukhumvit Road, North Klongtoey, Wattana, Bangkok 10110 Thailand E-Mail : bangkok@at.or.kr TEL : 66-2-611-2627~9(Extension 12) INTERNET PHONE : 070-4617-7226 FAX : 66-2611-2626
Europe Paris Branch Office Korean Agro-Trade Center, 89Rue Du Gouvemeur Général Eboué (1er etage), 92130, lssyles-moulineaux, France E-Mail : paris@at.or.kr TEL : 33-1-4108-6076~8, 6096 INTERNET PHONE : 070-4617-2699 FAX : 33-1-4108-2016 Vladivostok Branch Office Lotte Hotel Vladivostok 520-522 office, 29, Semenovskaya St., Vladivostok, Russia, 690091 E-Mail : chekov@at.or.kr