June 2019(vol.284) by AgroTrade aT

The Monthly Magazine of Korean Agriculture & Food

June 2019 vol.284

The Longer, the Tastier

Long Sweet Paprika

Special

Win-Win

Well-being Food

Hansik Shown on Media

A Makeover for Tteokbokki

Attacking Local Consumers with High-Class Premium Sauces

Letâ&#x20AC;&#x2122;s Go On a Healthy Diet with Sinbad Diet Jelly

A Sweet Meal, Jjajang Deopbap and Sikhye

2 Korea Agrafood

June 2019 vol.284

CONTENTS

COVER Long sweet paprika flaunts its eye-catching long shape. Usually available with a length of 20cm, the variety boasts the advantage of more excellent usability in cooking compared to ordinary paprika. Also, the variety demonstrates higher sugar content and registers a crisp mouthfeel from its high water content as compared to ordinary paprika.

Export Story

Special

Into The Farm

Win-Win Bon World Exports Premium Sauces Carrying the Traditional Taste of Korea

The Longer, the Tastier Long Sweet Paprika

A Makeover for Tteokbokki

Cover Stor y

Photo Story 2019 K-Food Sales Road Show in Russia, Mongolia, Sweden, Malaysia, India

Well-being Food Letâ&#x20AC;&#x2122;s Go On a Healthy Diet with Sinbad Diet Jelly

Welcome to the World of K-Food, the Poles!

K-Food Going Well with Polish Consumption habits

Interview with Dariusz Richter, a Buyer from Kuchnie Swiata

Count on Us to Pioneer Polish Market

Potential Korean Exporters Gaining Attention from Polish Consumers

Founded in August, 1995, Published monthly by the

227, Munhwa-ro, Naju City, South Jeolla Province, Korea Tel +82-61-931-0967 Fax +82-61-804-4521 Government Registration Number : Ra-7210 Dated Apr. 26, 1995 Copyrightⓒ by the aT (Korea Agro-Fisheries & Food Trade Corp.) All rights reserved. CEO Lee Byung-ho EXECUTIVE VICE PRESIDENT Shin Hyun-gon (Food Industry &

CONTENTS

June 2019 vol.284

Trade Division) EDITORS Lee Young-ju REPORTERS Lee Hyun-woo (leehw@agrinet.co.kr)

Hansik Story

Lee Ki-no (leekn@agrinet.co.kr) Choi Yeong-jin (choiyj@agrinet.co.kr) GRAPHIC DESIGNER Jang Yeon-ho

TRANSLATORS Korea Institute of Industrial Tranalation Park Hye-yun, Sue Cheon

EDITORIAL BOARD BEIJING Chung Yeon-su 86-10-6410-6120 (beijingat@at.or.kr)

K-Food Recipe Jeonbokjuk (abalone porridge) Flaunts a Chewy Mouthfeel and a Savory Flavor

Hansik Shown on Media A Sweet Meal, Jjajang Deopbap and Sikhye

SHANGHAI Park Seong-kook 86-21-3256-6325 (shanghaiat@at.or.kr) CHENGDU Seo Byung-kyo 86-28-8283-3376/86

(chengdu@at.or.kr)

Monthly People Jung Won-sic, Geumsan Ginseng Cooperative’s CEO

HONGKONG Lee Ji-jae 852-2588-1614/16 (hkatcenter@at.or.kr) HANOI Kim Chang-kuk 84-4-6282-2987 (hanoi@at.or.kr) HOCHIMIN Choi Jung-ki 84-28-3822-7503 (atcenterhcmc@gmail.com)

K-Tour DMZ Transforms from a Site of Standoff to a Venue for Peace and Coexistence

BANGKOK Yang Jae-seong 66-2611-2627~9 (bangkok@at.or.kr) JAKARTA Lee Seoung-bok 62-21-2995-9032~3 (jakarta@at.or.kr) TOKYO Kim Ho-dong 81-3-5367-6656 (tokyo@at.or.kr) OSAKA Oh Dong-hwan 81-6-6260-7661 (osaka@at.or.kr) NEW YORK Kim Kwang-jin 1-516-829-1633 (newyork@at.or.kr) L.A Paik Yu-tae 1-562-809-8810 (losangeles@at.or.kr)

Extras

DUBAI Song Bong-seok 971-4-246-0212 (dubai@at.or.kr) PARIS Kim Min-ho 33-1-4108-6076 (paris@at.or.kr) VLADIVOSTOK Shin Jae-hun 7-924-007-1528 (chekov@at.or.kr)

(qingdao_logistics@at.or.kr) EDITED & DESIGNED BY The Korean Farmers & Fishermen’s News

K-Food Big Data Tasty and Nourishing King Oyster Mushrooms

QINGDAO Kim Boo-young 86-50-6026-0530

aT Briefing

#60, Jungdaero 9-gil, Songpa-gu, Seoul, Korea Tel +82-2-3434-9072

Fax +82-2-3434-9077

You can see all the contents on Korea Agrafood at the website, www.agrotrade.net.

Vietnam

Indonesia

Thailand

China

Ho Chi MIn 10.31~11.3

Jakarta 7.25~28

Bangkok 9.26~29

Shanghai 4.9~11

Japan

USA

France

Tokyo 9.4~5

NY/LA 7.6~7/7.9~10

Paris 6.13~14

Tasty & Nourishing King Oyster Mushrooms

4 Korea Agrafood

KFo od

The Main Foreign Markets of Korea King Oyster Mushrooms in 2018

Netherlands

Big Da ta

US$ 869m / 2,147tons

U.S.A

US$ 386m / 1,113tons

Australia

US$ 353m / 1,056tons

Canada

US$ 281m / 956tons

Malaysia

US$ 129m / 388tons

King oyster mushroom is one of mushrooms that Koreans love the most. It has soft and chewable texture, and is tasty without a strong scent of other mushrooms. It is thus used as a versatile food ingredient for various dishes including stir-fried, grilled, and broiled dishes. Korea exports approximately 48,000 tons of king oyster mushrooms a year, which is the second largest after enoki mushrooms. King oyster mushrooms contain a much greater amount of vitamin C compared to other general varieties of mushrooms and abound with vitamin B6 which is rarely found in other mushrooms. Of all the various export destinations, Europe now gets growing exports from Korea. It is because the healthy image of mushroom is spreading in Europe. In particular, demand for Korean fresh mushrooms is high in the Netherlands, where the obesityiest population is low.

The Export Volume of Korea King Oyster Mushrooms From 2014 to 2018 2.350m US$

1.447m US$

1.559m US$

1.717m US$

1.925m US$

4,116 tons

4,755 tons

5,086 tons

5,597 tons

6,578 tons

2014

2015

2016

2017

2018 June 2019 5

Cover Story

Welcome to the World of K-Food, the

oles! n a sunny day in April, Maciej Bartusz and his kids were drawn by a K-Food section while looking around Kuchnie Swiata, an imported food shop located in Warsaw in Poland. Maciej who likes the spicy taste of Korean food bought a lot of gochujang (red pepper paste), one of signature Korean sauces and pastes, and new items such as buldak-bokkeum-myeon (stir-fried noodles with

6 Korea Agrafood

spicy chicken). He said that Korean ramyeon (instant noodles) is large in quantity and good in taste, and he and his children love it. The popularity of Korean food, so-called K-Food, there in Poland is gradually increasing. According to the recent statistics provided by Korea AgroFisheries and Food Trade Corporation (aT), USD 33.49 million worth of Korean food products was exported last year, which is a 7.1% increase from the exports made in 2017. Thus, Poland is emerging as a major importer of K-Food among the countries of European Union (EU). Korea Agrafood covers many things about K-Food in Poland including: Korean Food Sales Roadshow 2019 held on April 24 in Warsaw in Poland, noteworthy K-Food items in the Polish market, K-Food highly rated by a Polish buyer, a story about Agrifood Frontier Leader Organization (AFLO) working in Poland, and so forth.

Korean Food Sales Roadshow 2019 Ended in Great Success

Poland is Receiving Attention for Its Culinary Culture Similar to That of Korea There are various reasons why Poland is paying attention to Korean food products. First, there are many similarities between Poland and Korean in terms of culinary culture. Let’s take sauerkraut, a signature Polish fermented food, for example. The Polish food is made by fermenting chopped cabbage, which is very similar to Korean white kimchi. For another example, pierogi, which is so-called soul food for the Poles, also looks similar to Korean dumplings. It is made by stuffing assorted ingredients including finely chopped meat, potatoes, and vegetables. Also, gnocchi, which a type of pasta enjoyed by Polish people, is marked by its chewable texture similar to that of Korean rice cakes. In addition to such resemblances in culinary culture, the consumption propensity of Polish consumers who are highly receptive to foreign food, the advancement of Polish eating-out culture, the growth of convenience food market, and the increase of vegetarians in Poland are all positive signs to the further growth of the K-Food export to Poland. In the meantime, Korean exporters are also eyeing the Polish market. It is located in Central Europe and can thus be a perfect market due to its market access to Central and Eastern European regions and Northern Europe. In addition to such geographical advantage, the country has a food market that is expanding as its economy continues growing, and its people are getting more health-conscious and accordingly the well-being trend prevails there. Further, people in the country tend to be willing to open their minds to foreign food. What’s more, the growing popularity of Korean culture including K-pop in the country is boosting the K-Food export to Poland. Thus, Poland is evaluated as a potentially lucrative market for the export of Korean food.

The Korean Food Sales Roadshow for the first half of 2019 was held on April 24 in Warsaw in Poland. The success of the roadshow was a measure of the interest of Polish people in Korean food products. Through the export meetings between domestic exporters and Polish buyers organized as an event of the show, Bogoshinyak concluded a temporary export contract for approximately USD 10,000 worth of exports, Hosan Co., Ltd also concluded a new contract for its black garlic, and both Korina Trade and Oriental F&B discussed the possibility of securing spots at large-scale distributors there in the second half of this year. In the export meetings, 11 Korean food companies, 15 Polish companies, individual importers and buyers involved in distribution and food service participated. Moreover, the contracts for a total of approximately USD $2.35 million worth of potential exports were concluded. Son Ji-hee, a director of the Poland branch of aT, said that big distributors in Poland showed their interest in some Korean food products such as canned kimchi, bulgogi (marinated and grilled beef) sauce, and tteokbokki (stir-fired rice cake) which could not be dealt with without prior knowledge of Korean cuisine. She added, “So, I realized that the awareness of and interest in Korean food is on the rise.”

Korean Food Sales Roadshow 2019 in Warsaw on April 24 successfully ended.

June 2019 7

Cover Story K-Food Going Well with Polish Culinary Culture

Kimchi and Gim in Tune with Veggie Fever in Poland

Sauces Last summer, Bobby Burger, a Polish franchise burger chain, introduced Taekwondo Burger. The burger named after the Korean martial art implies that it is linked to Korean food and tastes somewhat strong. It is made with chicken, roasted bell peppers, tomatoes,

As a trend of so-

purple onion, lettuce, and pickled cucumber, with an addition of sticky Korean bar-

called well-being life

beque sauce. It is highly rated by local consumers for its strong and new taste. The

prevails worldwide, the market for vegetarians in

Korean barbeque sauce is made with ganjang (soy sauce) as a base sauce, and by

Europe is growing. Even in Poland vegetarian

adding sugar, vinegar, garlic, and red pepper powder to the base sauce. Korean

diets are gaining popularity. Vegetarians in

sauces have a high potential to be successful in Poland. There were many buyers at

Poland account for 11% of the countryâ&#x20AC;&#x2122;s total

the Korean food sales roadshow who selected bulgogi as a favorite Korean dish. This

population. Considering that vegetarians in

is because they are fascinated with Korean sauces, and their favorite dish is made

Germany where the vegetarian market is the

using ganjang, one of representing Korean sauces, as a base sauce. Mirostaw

largest in Europe account for 14% of its total

Laskowski from Unifood recommended Korean sauces including the bulgogi sauce

population, the vegetarian population of Poland

as a Korean food product worthy of being exported to Poland. Kamil Augustynowicz

is not insignificant. As the vegetarian market in

from EaT, another distributor, said that he is interested in importing chunjang (black

Poland grows, Korean kimchi is also garnering

soybean paste) and gochujang. As such, the Korean sauces and pastes are securing

attention there. Warsaw Insider, a famous Polish

competitiveness in the Polish market.

magazine, introduced kimchi in a section of articles on vegan trend in 2017. Also, on Youtube, videos of making kimchi are not that difficult to find. The reason why Polish vegetarians pay attention to Korean kimchi is that kimchi is similar to sauerkraut. Sauerkraut is a fermented food made by preserving cabbage in salt, and is usu-

Dumplings and Black Garlic In Poland, there is a growing number of Polish

ally served when a Pole has a meal. Kimchi has

consumers who seek for convenient and easy-

become a charming Korean dish that can ap-

to-cook instant food. Korean instant dumpling is

peal to the Poles. For example, Krzysztof

gaining attention. You can fix it just in five minutes. The

Kruszewski, a sales director of Unifood that car-

dumpling can be a hearty meal because it is stuffed with starch noodles and

ries Korean agricultural products and food in

various vegetables. It can be also enjoyed by many Polish people without

Poland, picked kimchi as a favorite Korean

hesitation because it is similar to pierogi, a traditional Polish dish. In general,

food.

Korean dumplings include meat. However, due to the quarantine inspection

In addition to kimchi, gim (dried laver) is enjoying

in Europe, processed meat products are not allowed to be exported, and

popularity among Polish consumers as a

thus veggie dumplings without meat are suitable for the Polish market.

gluten-free food and a vegan snack. The dried

Considering that health is the top priority in the world market,

seaweed was exported to Poland last year, and the export amounted to USD$

8 Korea Agrafood

Korean black garlic has also a high potential in Poland. The black garlic is a naturally fermented food ingredient,

1.06 million, which is a

and known to have anti-cancer effects and pro-

48% increase from

mote the circulation of blood. Various black garlic

USD$ 0.72 million

products are produced and exported mainly by

worth of the export

Uiseong in North Gyeongsang Province and

made in 2017.

Namhae in South Gyeongsang Province in Korea.

Interview

Polish Expert Discusses Strategies for Exporting Korean Agricultural Food Products Kuchnie Swiata is a big store carrying foreign food and located at a central station in Warsaw having a great floating population, and is thus visited by many. Dariusz Richter, a buyer from Kuchnie Swiata who loves Korean agricultural products and food to such an extent as to develop himself recipes suitable for the tastes of Polish consumers, talked about Korean agricultural and food products.

What is your favorite Korean food?

Korean tofu (bean curd) has a creamy mouth-

Gimbap (seaweed rice rolls filled with a variety of

feel. As the Polish vegetarian population increas-

fillings) is very delicious. What you add to make

es, the consumption of tofu, as a substitute for

gimbap as an ingredient can determine what

meat, is also increasing. Dangmyeon (starch

version or type of gimbap you make. In Poland,

noodles) is another potential food ingredient that

sushi, which is a representative Japanese food,

Dariusz Richter

can be successful in the Polish market. As

is popular. So, I’d like to recommend Polish

a Buyer from Kuchnie Swiata

sweet potatoes win the heart of vegetarians, the cellophane-like noodles will gain competitiveness

people who like sushi to try gimbap without fail.

when it is promoted as noodles made of sweet

In addition to gimbap, bulgogi is also my favorite Korean dish made with ganjang as a base sauce.

potatoes. Last but not least, I’d like to mention Korean beef. The

Do you think Korean food is competitive in Poland?

the beef as a fancy food ingredient. But, it’s a pity that exporting

I think, among Asian cuisines, Korean cuisine is most similar to

Korean meat to EU countries is prohibited.

marbling of Korean beef suffices to make Polish consumers think

Polish one. Korea and Poland share some similar food culture. Take a kimchi-making culture for example. The Poles eat salted

Do you have anything you want to say to Korean exporters?

cabbage throughout the winter. Take Korean dumpling for an-

A dish palatable to me is not necessarily good to others, and ex-

other example. The dumpling is similar to pierogi, which is one of

porters need to keep this in mind. Polish people are not that fa-

representative Polish dishes.

miliar to marine products, and some likes kimchi made with an

What Korean food is popular at Kuchnie Swiata, and why

there are some Polish consumers who harshly criticize kimchi,

do you think the food sell well?

saying that they feel like eating powdery food because of red

addition of jeotgal (salted seafood) and others dislike it. Also,

Ramyeon is one of the most popular Korean food products, and

pepper powder used to make kimchi. So, recipes for local peo-

spicy ramyeon is in particular selling like hot cakes. In addition to

ple are needed.

the Korean instant noodles, famous Korean snacks including Pepero (cookie stick dipped in chocolate) and Saewookkang

Can you give suggestions to Korean exporters?

(shrimp-flavored cracker) are selling well. The popularity of these

It is wise to approach a market with a full understanding of the

snacks is contributed to the tastes familiar yet new to Polish con-

cultural difference between two countries involved in trade. In ad-

sumers. Pepero is a similar snack to a Polish snack. This sweet

dition to the cultural difference, a recent trend in a target country

and salty chocolate snack gives an impression similar to that of

and a main interest of people in the country are also important

the Polish snack, and is thus gaining favorable responses from

factors you need to consider. For example, in EU countries, the

the local consumers. As for Saewookkang, Polish people recog-

environment protection is a perpetually pivotal issue, and there is

nize shrimps as a high-end food ingredient, and they can enjoy

a growing interest in eco-friendly food and healthy food among

the flavor of the deluxe food ingredient at a low price. That’s why

young people there. In line with this European trend, a type of

this shrimp snack sells well in Poland.

packing has been changing to glass bottles, and paper wraps and bags in Poland. However, it is hard to find such eco-friendly

Do you have any other Korean food products you would

packing in Korean products, and it is thus urgent for Korean food

like to import?

exporters to join this trend and change their packing.

June 2019 9

Cover Story

Count on Us to Pioneer Polish Market Four youngsters were busy at a venue where Korean Food Sales Roadshow 2019 was held in Warsaw on April 24 this year. They worked as assistants at the meetings between Korean exporters and Polish buyers. They are the members of Agrifood Frontier Leader Organization (AFLO) who were sent to Poland from Korea. The AFLO members who ran around the venue to help the meetings go well are Kwon Su-min, Kim Yulee, Cho Yun-young, and Han Sung-taek. Korean Agrafood interviewed the AFLO members.

What made you want to join AFLO? Cho: When I was studying in

Poland, it was hard to buy Korean agricultural products and food. My Polish friends who like Korean food were also sad about not being able to buy Korean food in Poland. Thatâ&#x20AC;&#x2122;s why I wanted to join AFLO and do activities of AFLO so that I could be of help to Polish people who wanted to purchase Korean food products. Han: As a member of AFLO, I can take the initiative in experiencing various export-related businesses including doing market research, finding and contacting buyers, and marketing. I applied to AFLO because I thought I could experience and learn more than interns in other public institutions and organizations. What do you do in Poland? Han: I participated in producing a

catalog introducing Korean agricultural and food products to prepare a meeting with a company distributing its products to hypermarkets. I struggled to come up with an effective way to introduce the products to Polish buyers. I finally came up with

10 Korea Agrafood

AFLO members, Cho Yun-young, Kwon Su-min, Kim Yu-lee, Han Sung-taek (from left to right)

an idea of associating Korean fermented food with Polish one. So, I made some materials to help Polish buyers understand the Korean food products and introduced the products using the materials, and this hard work was paid off and the company could supply its products. Cho: I planned a promotional and marketing strategy to promote Korean ginseng in Poland, and helped conclude a USD$ 20,000 worth of contracts. I also participated in hosting an event from May 13 to

18. Kim: Korean cosmetic products are

popular among foreigners. So, I promoted Korean sheet masks and collagen drinks in connection with beauty treatment. Some buyers who showed their interest in the collagen drinks visited Korean Food Sales Roadshow 2019 and had meetings with Korean exporters. You will be working for three months in Poland. Are you all ready for this venture?

Kwon: I think we can do what we

have to do more easily thanks to the efforts made by our senior AFLO members who have been working since 2017. Even if I don’t achieve any tangible results in export contracts on Korean agricultural and food products, I will do my best to promote Korean agricultural and food products, like our seniors do, so that our junior AFLO members can achieve good results in the future. Kim: Hovenia dulcis, or oriental raisin tree, is not registered as an entry of novel food, and thus food companies using the extract of this hardy tree have a hard time entering the European markets. So, I will make full efforts to help the tree extract be

registered as the novel food. Cho: I will concentrate on imparting information on the virtues of Korean ginseng. I’m considering a ginsengthemed cooking show. Han: I will thoroughly conduct market research to find new buyers, and continue to interact with buyers to pave the way for the future export of Korean agricultural and food products. Do you have a word of advice you want to share with future AFLO members coming to Poland? Kim: I want them to be more active

rather than be passive. I think there are various ways to export food products, so I want them to continue

to find a better way. Kwon: Immediately after you come to Poland, you will be assigned to work. When you are not ready for this, you may get perplexed. So, it may be a good idea to pick up some simple Polish phrases or sentences, and also understand what you will have to do and learn some practical business skills, before you get here.

What Items Young People Think are Promising to be Exported to Poland Cho: Korean-style ice flakes used to sell

Han: I’d like to pick tteokbokki which

Kwon: Consumers in some countries

before in Poland. The ice flakes with top-

features a gummy texture of rice cakes

which do not enjoy fermented food have

ping of bean flour, which looked the

because the texture is familiar to Polish

little knowledge of fermented food prod-

same as ones sold back then in Korea,

people. In addition to the familiar texture,

ucts in the first place. So, it is fortunate

were very popular among Polish con-

the spicy taste of the dish can appeal to

that Polish people usually enjoy ferment-

sumers. Considering that the vegetarian

the local consumers who are open to

ed food, and kimchi which is one of rep-

market is growing in Poland, there is a

foreign food. In addition to this spicy

resentative Korean fermented dishes is

high chance that tasty and quality

food, Korean instant food has a high

highly likely to be chosen by local con-

Korean beans will be exported to the lo-

possibility of being successful in this

sumers in the Polish market. However, a

cal market.

country, considering the hectic life of

relatively high price of kimchi is a main is-

Kim: The Polish government is currently

Polish people today.

sue to be solved.

building an airport in Warsaw and planning to develop it as a hub in Europe. So, I think it is a good idea to export

Tip

convenient rice porridge so that potential

What AFLO is?

travelers who will use the new airport

AFLO refers to a program run by aT and Ministry of Agriculture, Food, and Rural Affairs MAFRA) of Korea to train passionate and capable young people to be professional personnel having expertise in the export of Korean agricultural and food products. It also has a meaning of young leaders in the vanguard of pioneering undeveloped, potential markets. AFLO members are sent, along with aT staff, to some strategic countries to diversify export markets for Korean food products, and work as a local market pioneering agent in the countries. This year, 48 members were sent to eight countries―Malaysia, India, Cambodia, Mongol, Myanmar, Poland, Thailand, and Indonesia.

can eat it quickly and easily. Since Europeans frequently eat soup, the mouthfeel of Korean-style rice porridge is not unfamiliar to them.

June 2019 11

Cover Story Potential Korean Exporters to Gaining Attention from Polish Consumers On the part of buyers, there is not a sufficient amount of information about Korean agricultural and food products. Thus, it is not that easy to determine which item is good to be imported. For those who have difficulty in deciding what to import, Korea Agrafood introduces here four Korean companies participated in Korean Food Sales Roadshow 2019 held in Poland and their flagship products.

Nature Farm

The Bab

Nature Farm is a representing

The Bab is a producer and an exporter of Korean tteokbokki. It

Korean persimmon processing

made tteokbokki at a venue where the Korean food sales road-

company that achieves the high-

show held in Poland this year, and demonstrated how to make

est production and highest sales

tteokbokki and provided the tteokbokki to buyers. The tteok-

in the persimmon processing field

bokki of the Bab is very simple and easy to cook. It is also

in Korea. Nature Farm exported

good to foreign consumers who try Korean tteokbokki for the

USD$ 0.45 million worth of its

first time because the tteokbokki is not that spicy. It can be kept at room temperature for up to 12 months.

products last year. The company

It can be enjoyed by vegetarians because it does not contain any animal ingredients. It obtained a vegan

exports its processed persimmon

certification from the Vegan Society in England. As the main ingredient used to make tteokbokki, rice is

products mainly to Southeast

used instead of flour to make a gluten-free product.

Asian countries and Japan. It is now knocking on the door to new

Tel +82-10-7315-0882

E-mail thebabkr@naver.com

www.thebab.kr

overseas markets in European countries including Poland and the Middle East area. It is export-

Bogoshinyak

Oriental F&B

Poland. Nature Farm only uses

Bogoshinyak is a

Oriental F&B carries a wide range of food items,

persimmons produced through

company producing

and its flagship export items include kimchi, bul-

contract cultivation signed with

functional drinks. It is

gogi sauce, gochujang, citrus tea, and others.

farms that achieved a national

producing and export-

The products of Oriental F&B are gaining big dis-

good agricultural practices (GAP)

ing a variety of drinks

tributorsâ&#x20AC;&#x2122; trust, and they are thus traded in large

ing ice hongsi (ripe persimmon) to

certification from the Korean gov-

including hangover-re-

supermarkets in some European countries in-

ernment. It is also making efforts

lieving drinks, ginseng-based drinks, and vita-

cluding the UK and Sweden. The company has

to obtain a global GAP certifica-

min drinks. The company runs its own tech-

been participating in the Korean food sales road-

tion to win foreign consumersâ&#x20AC;&#x2122;

nology research and development (R&D) cen-

show held in Poland

trust.

ter where the development and research on

for three years in a

Tel +82-10-2574-7334 E-mail dauphin@daum.net www.nfdry.com

12 Korea Agrafood

products customized to the characteristics of

row. Peter Cha at

various markets are under way. The company

Oriental F&B said that

recently introduced a collagen drink for con-

a trust can be built up

sumers who are interested in health and

through frequent meet-

beauty care, and succeeded in concluding a

ings with buyers. He

USD$ 10,000 worth of export contracts at the

said, We provide buy-

Korean food sales roadshow held in Poland

ers with our products at the prices unchanged

this year.

based on the trust established with the buyers.

Tel +82-10-6264-7922 E-mail wychoi75@gmail.com www.ebogo.kr

Tel +82-10-7659-8711 E-mail orientalfnb@orientalfnb.com www.orientalfnb.com

Kkunman Introduces K-Food to Czech people Among Youtubers who create various video contents and upload them onto Youtube, so-called meokbang (eating show) is the most popular topic. Among numerous Youtubers, a Youtuber who creates contents about Korean agricultural products and food is drawing a great deal of attention in the Czech Republic. The Youtuber is working under the moniker of “kkunman,” and producing contents of him eating various Korean dishes including samgyetang (chicken soup with ginseng), fried seasoned chicken, jeon (pan-fired pancakes), makgeolli (unrefined rice wine), bibimbap (cooked rice mixed with

Kkunman’s Youtube channel:

meat and assorted vegetables), and bulgogi, and providing the produced contents to

www.youtube.com/channel/UCzjiRWjfbtHwd pSLTs0LzUw/featured?disable_polymer=1

Czech people. Korea Agrafood interviewed the hardworking Youtuber.

Could you introduce yourself?

I met Alena Hneda on an online pen pal site and married her, and have been living in the Czech Republic since then. She is a professional horse rider, and we are running a horse-riding club. We offer children courses on horse riding every Monday and Friday, and gave away snacks a few times and their responses were good. That’s when we started cooking Korean dishes. What Korean dish have you made for Czechs, and how they reacted to the dish?

We made various Korean dishes

such as buldak-bokkeum-myeon (hot chicken flavor instant noodles), Andong jjimdak (Andongstyle braised spicy chicken), kimchi-jeon (kimchi pancake), dakgangjeong (sweet crispy fried chicken), stir-fried sausages and vegetables, dumplings, chicken, and pork belly for students who visit our horse-riding club. The Czech children who tried these various dishes liked some sweet foods the most. Adults liked ganjangbased food, and ramyeon is loved by all regardless of gender and age. They also like kimchi-jjigae (kimchi stew) made with some homemade kimchi. Considering this, I think Korean sauces such as ganjang, gochujang, and doenjang, and ramyeon can be loved by the Czechs. How do Czechs Think of Korean food products?

There is a growing number of stores or marts that carry Korean food products. You can buy Korean agricultural products and

food in K-shops or markets in Prague, or buy them online. Thanks to the huge popularity of K-pop and Korean TV dramas or shows, there is a growing number of Czech people who want to try Korean agricultural products and food, and they are looking for various routes or channels to buy the products and food. In the Czech Republic, Korean food products are recognized for their clean package and high quality. What contents do you plan to create in the future?

I will keep making dishes using Korean agricultural products and food for Czech people as in a way we are doing now. I’m considering producing contents of making Korean fusion food that can appeal to Czechs. After building up such experiences, I’m thinking of opening our own restaurant where we can serve Korean food or Korean fusion food to local people here in the future.

June 2019 13

Special

A Makeover for Tteokbokki Delivering various flavors and enjoyments

teokbokki is a major snack food of Korea, which mixes chewy long rice cake with an assortment of vegetables and sweet and spicy red pepper sauce. The food item enjoys such huge popularity

that Instagram includes as many as 2.32 million hashtags like â&#x20AC;&#x2DC;tteokbokkiâ&#x20AC;&#x2122;. It appears quite spicy, but in fact it tastes not only sweet and spicy but also tasty, making it very popular to foreigners. Tteokbokki was reportedly first made by a person named Ma Bok-rim, who sold it as street food in Sindang-dong, Seoul in 1953. Recently, we see a variety of fusion tteokbokki that adds various ingredients such as sauces to the default presence of red pepper sauce.

14 Korea Agrafood

The Exotic World of Tteokbokki Tteokbokki is available in an unidentified number of varieties. It is because unlimited new varieties can be made with varying ingredients and sauces. Find your diverse-ranging flavors and enjoyments from an assortment of tteokbokki presented below. 1

Oil Tteokbokki

Curry Tteokbokki

Oil tteokbokki reportedly took its cue from a dish en-

Curry, loved around the world, is perfect to serve with

joyed in Gaeseong in North Korea. Oil tteokbokki,

tteokbokki. In Korea, people mostly mix their rice with

which is stir-fried in oil without red pepper powder or

curry, but lately, more and more people add it to their

gravy, comes yellowish and tastes clean. By adding

rice cake. Preparation is easy and simple as one has

red pepper powder to it, you can have oil tteokbokki

only to add vegetables, meat, and rice cake to typical

as feeling crisp on its surface and tasting spicy. Visit

curry. By adding curry to the default tteokbokki cooked

Tongin Market in Seoul, which is the most famous for

with red pepper sauce, you can get the curry tteok-

oil tteokbokki, to enjoy the food stir-fried and served

bokki with its spicy and gentle curry aroma.

right on the spot.

Cheese Tteokbokki

Cream Tteokbokki

What could be more perfect to serve with tteokbokki

Cream tteokbokki flavored with savory cream cheese

than cheese? Cheese placed on tteokbokki cooked

delivers totally different attraction than is delivered by

with red pepper sauce now enjoys predominant popu-

red pepper tteokbokki. Chewy rice cake and soft

larity among youths, as it naturalizes spiciness and fur-

cream sauce flaunt fabulous chemistry. Even those

ther upgrades its savory flavor. Lately, we are witnessing

who are uncomfortable with spicy foods can enjoy the

the appearance of tteokbokki varieties topped with vari-

dish without difficulty. The savory flavor that peals in the

ous types of cheese such as pizza cheese, Parmesan,

mouth and the mouthfeel of the chewy rice cake pre-

Raclette, and Gouda.

sent such a harmony that it is popular among women.

June 2019 15

Special

The Golden Recipe for Tteokbokki Tteokbokki, a snack for all Koreans, uses ingredients which are not expensive and can be easily made at home with

rice cake, condiments, and water. Searching tteokbokki on Koran web portals like Naver returns â&#x20AC;&#x2DC;golden recipeâ&#x20AC;&#x2122; as a related keyword, demonstrating the great interest in the recipe for delicious tteokbokki. Korea Agrafood suggests the golden recipe for tteokbokki to our international readers.

Two Servings Cooking Time: 30min 600kcal

Main Ingredients rice cake 300g, fish cake 60g, 1 scallion, onion 50g, cabbage 50g, kelp

1. Put water and kelp in a pot and make gravy. When water boils, take the kelp out. 2. Cut scallion in 0.5cm sizes and onion and cabbage in 0.7cm sizes. Cut fish

Sauce Ingredients sugar 1 tbsp, red pepper sauce 2 tbsps, oligofructose 1 tbsp, mashed garlic 1tsp, find red pepper power 2 tbsps

cake in the size of rice cake. 3. Mix sauce ingredients in a bowl. 4. Put water and rice cake in a pot and parboil the rice cake for 1 minute. 5. Put the seasonings mixed with the gravy in a deep frying pan and boil it on a high fire. 6. When the rice cake is half done, add the blanched fish cake. 7. Boil it on a low fire until the gravy diminishes by one third. 8. Add the cut vegetables and stir it well before you turn off the stove. Now serve it on a plate!

16 Korea Agrafood

Young Poong as a Leading Maker of Tteokbokki

oung Poong Co., Ltd. brings worldwide publicity to tteokbokki with its brand of YOPOKKI. Having launched its export to Japan and Southeast Asia about five years ago, Young Poong rides the Hallyu (Korean Wave), currently selling YOPOKKI to about 50 countries. With its YOPOKKI export sharply increasing, Young Poong saw its sales jump from USD 7.5 million in 2017 to USD 12.3 million in 2018, and has set its sights on USD 17.6 million for this year. The recipe for the company’s success lies in developing the sauce that pleases the foreign palates. When the company chose to reduce spiciness and increase sweetness compared to the usual type of tteokbokki in Korea, the trick worked. Currently, the company has released YOPOKKI in five flavors: Spicy & Sweet Tteokbokki, Cheese Tteokbokki, Hot & Spicy Tteokbokki, Golden onion butter Tteokbokki, and Jjajang Tteokbokki. The company is now readying Stir-Fried Chicken Tteokbokki targeting Japan. YOPOKKI is exported in two forms of cup and pouch.

Pouches go to Southeast Asia where not many homes have microwaves, whereas cups go to Japan with well-developed convenience stores. Particularly, the company’s export to Japan has increased about 5-fold since April last year, and the sales will spread to the convenience stores throughout the country. Above all, Young Poong’s patented technology that ensures 1-year validity period at room temperature the unsung hero behind the success of YOPOKKI. The technology has served as a spring board in catapulting YOPOKKI products not only to Southeast Asian countries without cold-chain facilities, but also around the world. CEO Cho Jae-gon of Young Poong said, “With the recently obtained halal certification, we will work to export our products to Islam countries as well. Looking ahead, we will launch new products that suit the foreign palates such as stir-fried chicken tteokbokki.”

Tel +82-10-4535-4788 www.ypfoods.co.kr

E-mail ceo@ypfoods.co.kr

June 2019 17

Photo Story

◀ A Russian buyer

and a Korean exporter at a business talk at 2019 K-Food Sales Road Show in Russia. ▶ The officials of an

exporter shout “Way to go!” at 2019 K-Food Sales Road Show in Russia.

2019 K-Food Sales Road Show

in Russia, Mongolia, Sweden, Malaysia, India

The export of the Korean agricultural product is concentrated heavily to Japan, China, the ASEAN states, and the US. As of Q1 this year, the exports to the four regions take up over 70% of the total Korean agricultural product export. Because of the great dependence on specific markets, exports stopped for political and economic reasons should deal a huge blow to exporters. And it is why diversification of export market is necessary. Korea Agro-Fisheries & Food Trade Corp.(aT) is implementing the Sales Road Show for Korean exporters in Mongolia, Russia, Poland, India, Sweden, and Malaysia with a view to pioneering new markets. The Sales Road Show is an event that presents those exporters’ products to local buyers. Our Photo Story features this year’s Sales Road Show which was held in the new export markets.

▲ Malaysian consumers hear the description of the powder

beverage products. ▶ Malaysian consumers try melons at this year’s K-Food

Sales Road Show in Malaysia. 18 Korea Agrafood

▲ A Mongolian buyer and a Korean exporter at a business talk at 2019 K-Food

Sales Road Show in Mongolia. ▶ An Indian buyer and a Korean exporter sign a sales deal at 2019 K-Food Sales

Road Show in India. ▼ An Indian buyer hears a Korean company’s description of its products at 2019

K-Food Sales Road Show in India.

▶ Korean exporters pose for a photo shoot after

their sales talk at 2019 K-Food Sales Road Show in Sweden. ▼11 Korean exporters had sales talks with

Swedish buyers at 2019 K-Food Sales Road Show in Sweden.

June 2019 19

Into The Farm Tamjindeul Co., Ltd.

The Longer, the Tastier ― Long Sweet Paprika

長くておいしいロングスイ―トパプリカ

Smart Farm that promises best quality

最高の品質を約束するスマ―トファ―ム栽培

20 Korea Agrafood

amjindeul Co., Ltd, which is in Gangjin, Jeollanamdo, produces about 2,500 tons of paprika annually. Its sales amount to about USD 8.57 million a year. Especially, the company has introduced Smart Farm, which combines ICT with its advanced glass greenhouse, thus achieving stable quality control, great productivity and profit, and saved labor among others. Lately, growing ‘long sweet paprika’ which is longer than ordinary paprika varieties, the company draws unusual attention from overseas markets including Japan.

Long Sweet Paprika Couldn’t Be More Popular Long sweet paprika flaunts its eye-catching long shape. It is also known as ‘Pinocchio paprika’, because it looks like the nose of the lying fictional character. Usually available with a length of 20cm, the variety boasts the advantage of more excellent usability in cooking compared to ordinary paprika. Also, the variety demonstrates higher sugar content and registers a crisp mouthfeel from its high water content as compared to ordinary paprika. Tamjindeul started its production of about 50 tons of long sweet paprika, all of which is exported to Japan. As it met favorable reaction from Japanese consumers, the company is moving again to seel its produce to Japan this year. President Kim Jong-woon of Tamjindeul said, “Since last year, we have grown long sweet paprika through a strategic partnership with a Japan-based distributor,” and added, “Building on the positive local reception of the variety, we are going ahead with this year’s export to Japan, and we look forward to its increase down the road.” Long sweet paprika comes in two different colors of red or yellow. The red variety reportedly boasts excellent anticancer action from its rich content of lycopene and carotene, while the yellow one reportedly boosts eye vision with its rich content of lutein. Now witnessing great export potential for long sweet paprika, Ministry of Agriculture, Food & Rural Affairs (MAFRA) and Korea Agro-Fisheries & Food Trade Corp. (aT) have tapped it for the Miracle K-Food project (designed to discover and nurture the country’s leading exports).

Size Successfully Achieved with Smart Farm Tamjindeul Co., Ltd. is now viewed as a model case in

CEO Kim Jong-woon of Tamjindeul describes the paprika produced at the smart farm.

全羅南道康津に位置するタムジンドゥル(株)は16haに及ぶ大規模な生産團地で年間約2500tのパプリカを生産している?賣上規模が年間約857万ドルに達する?特に?最先端のガラス溫室に情報通信技術(ICT)が融合された「スマ―トファ―ム」を導入して安定的な品質管理と高い生産性や收益?勞克力削減などの效果を出している? 最近は一般パプリカとは違う細長い形をしている「ロングスイ―トパプリカ」を栽培しつつ?日本などの海外市場で非常な關心を集めている?

人氣滿点?ロングスイ―トパプリカ

ロングスイ―トパプリカは?細長い形で注目を浴びている?噓をつくと長くなるピノキオの鼻のような形をしているとして「ピノキオパプリカ」とも呼ばれている?普通長さ20cmほどで?一般パプリカに比べて料理の活用度が高いのが强みだまた?一般パプリカに比べて糖度が高く?水分含有量が豊富であるため?さくさくした食感が特徵的だ? タムジンドゥルは去年から約50ｔのロングスイ―トパプリカを生産し?そのすべてを日本に輸出している?日本市場からの反應が良いため?今年も輸出を續けている?キム?ジョンウン(President, Kim 「昨年から Jong-woon) タムジンドゥル(Tamjindeul)代表取締役は日本の流通取引會社と協議してロングスイ―トパプリカを戰略的に生産しています?」また「日本での反應が良いので今年も輸出し?今後の物量がより擴大することを期待しています?」と述べた? June 2019 21

Into The Farm Tamjindeul Co., Ltd.

1. The paprika of Tamjindeul is safely grown at the smart farm. 2. The employees of Tamjindeul engaged in culling paprika. 3. The Long Sweet Paprika being sold to Japan. 3

which producers have achieved size through collaboration. Tamjindeul started with five coop members in an automated glass greenhouse with an area of 13,200㎡. They created an agricultural incorporation with a view to exports, taking their first step in their collaborative system of joint production and sales among others, but have experienced much difficulty in homogenizing quality as different farmers had different farming conditions. To cope with such given conditions, Tamjindeul chose to introduce Smart Farm. President Kim Jong-woon said, “As Smart Farm was developed as an apt tool for achieving not only quality management but organization and upsizing of farming households, we definitely needed to acquire it,” and added, “So, we got the smart farm technology which we witnessed as actually applied through our tour of an advanced overseas application.” In the first place, the company focused on getting the facilities set up, but convinced that the name of the game was the operation of Smart Farm, it received training from specialists invited each month.

22 Korea Agrafood

ロングスイ―トパプリカの色は赤と黃色２種類である?赤はリコペンとカロテンが豊富で?抗癌作用に優れており?黃色はルテイン成分が豊富で?視力向上に良いと知られている?農林畜産食品部と韓國農水産食品流通公社(aT)は「ロングスイ―トパプリカ」の輸出擴大が見腐まれると判斷し?ミラクルK-Foodプロジェクト(韓國代表輸出品目を發掘?育成するための支援事業)品目に選定した?

スマ―トファ―ム導入で規模化に成功

タムジンドゥル(株）は生産者たちの協業を通じて規模擴大を成し遂げた優秀事例として評價されている?タムジンドゥルは1994年? 自動化ガラス溫室4000坪?組合員5人でスタ―トした?輸出を目標に營農法人を設立し?共同生産?共同販賣など?協業システムの第一步を踏み出したが?農家ごとに栽培環境が異なり?品質均一化が大きな課題だった? このような環境を改善するためにタムジンドゥルが考え出したのがスマ―トファ―ムの導入だった?キム?ジョンウン代表は「品質管理はもちろん?農家の組織化や規模擴大を達成するために開發されたスマ―トファ―ムを導入することが必要だった?」また「海外先進國の見學を通じて現地で實際に使用中であるスマ―トファ―ム技術を導入しました?」と言った?施設を備えること第一の目的は施設

As the partnership grew to include up to 70 farmers, the company made and distributed a booklet on paprika farming in a bid to educate member farmers. On top of the basic manual, hands-on training was deployed to ensure homogeneous quality from the farmers.

Strict Quality Control Makes a Competitive Edge Tamjindeul applied itself to acquiring its distinctive know-how for business operation. The date is incorporated by adding crop data and the date on the environment in the greenhouse. Through the once-a-week technology meetings between the farming staff and the group of specialists, the company has sought a way to produce highquality paprika. The process involved in creating the crop growth strategy through data collection and meetings has become a precious asset of Tamjindeul. The paprika produced at the Smart Farm facilities acquired in 2016 the country’s first GLOBAL GAP certification that would completely disclose manufacturing history. It has also been certified for ISO, a global standard. The eco-friendly farming that uses natural enemies further makes the strengthen of Tamjindeul. The stable quality control enabled by Smart Farm has led to the maintenance of stable sales channels. The paprika of Tamjindeul which satisfies the global quality standard has over 50% of its output sold overseas mainly to Japan. Meanwhile, the company is building a solid domestic market by supplying continuously to Nonghyup, mega distributors, food makers etc. President Kim Jong-woon said, “As the first Korean instance for vegetables and fruits, we have acquired GLOBAL GAP certification to make sure that consumers can feel comfortable eating paprika,” added, “We do our best to produce safe paprika by frequently testing for any hazards, not only with a view to international sales but also to assure local consumers.”

を備えることだったが?核となるのは?スマ―トファ―ムの運營にあるという判斷の元?專門家を每月招待した敎育を數年間行った? 參加する農家が70人まで增え?組織が大きくなり?加入農家の敎育のためにパプリカ栽培に關する本を作って普及した?基本マニュアルと共に現場敎育を通じて農家ごとに品質の差がないように努力した?

嚴しい品質管理が競爭力

タムジンドゥルは自らの運營ノウハウを整えるために心血を注いだ?作物デ―タと溫室內環境の資料を加えて資料を一つにした?週1 回の栽培擔當者と專門家グル―プが參加する技術の集いを通じて? 高品質パプリカの生産に向けた解決策を模索した?デ―タ收集と會議を通じて作物生育戰略を樹立する一連の過程がタムジンドゥルの大切な資産となった? スマ―トファ―ム施設で生産されるパプリカは2016年?韓國で初めて生産履歷を完全に公開する「GLOBAL GAP」認證を獲得した? 國際標準規格である「ISO」認證も受けた?天敵を活用した環境にやさしい栽培もタムジンドゥルの强みだ?スマ―トファ―ムを通じて安定的な品質管理が可能だったので?しっかりした販?維持につながった?國際品質基準を備えたタムジンドゥルのパプリカは主力輸出國である日本を中心に生産量の50%以上を輸出している?農協と大型流通會社?食品會社などに着實に納品を續け?內需市場も堅固に構築している? キム?ジョンウン代表は「消費者がパプリカを安心して食べらるよう?韓國果菜類の內?初のGLOBAL GAP認嗇を獲得しました?」また「嚴しい國際基準の有害性檢査を定期的に實施して海外輸出はもとより?韓國の消費者が信賴して食べる安全なパプリカの生産に最善を盡くしています?」と述べた?

Inquiries Tamjindeul Co., Ltd. Tel +82-61-434-5877 Fax +82-62-434-5878 Email skywitch86@hanmail.net Website www.tamjinpap.com

June 2019 23

Win-Win

Bon World Exports Premium Sauces Carrying the Traditional Taste of Korea

出口具有韓攻傳統味道的高品質高級調味料

Bon World Co.,Ltd

24 Korea Agrafood

on World Co., Ltd. now appeals to the palate of the world as its seven sauces for the Korean cuisine are being exported to 17 countries. As a food franchise, Bon World first exported its sauces to its own stores in the US, China, and Japan in 2015. As the products have met better-then-expected response from local consumers, the company expects it will achieve a quantum jump from USD 27,000 in 2015 to USD 200,000 this year.

Attacking Local Consumers with High-Class Premium Sauces Chen Yuping, a 32-year-old housewife who tried bibimbap at a Bon World store in Shanghai, China said, “When I put the exclusive red pepper sauce to bibimbap, I can feel the distinctive Korean taste of the sauce. So, I come to the store a couple of times a month with my family. In addition to bibimbap, various porridges or jabchae are prepared as

soon as you order them. So, you can enjoy the proper flavor of the dishes.” Bon World currently runs its stores in 20 or so countries where the company sells Bon porridges. Basic ingredients are locally supplied, but sauces like soy and red pepper couldn’t get the authentic Korean flavor with the locally available ingredients alone. Accordingly,

株制作的7種韓攻料理調味料目前正出口到世界17憾攻家，牢牢嗇住了全世界人的胃口?餐飮連鎖企業Bon World公司在2015年向美攻?中攻和日本等Bon World芎地勒場出口了自産的調味料?芎地消費者的反應好于預期，預計 2015年曾格爲2.7万美元的出口額今年將大幅增加至20万美元? ( )Bon World

以高品質高級調味料美味攻略芎地消費者

在中攻上海的Bon World芎地餐廳吃過拌飯的32歲主婦Chen Yuping說：“拌飯中放入專用辣椒醬，可以感受到辣椒醬特有的韓攻味道，所以我和家人每月一般都繇吃2~3次”，“除了拌飯之外，各種粥和什錦炒菜等也都是在点餐的同時制作的，可以感受到韓攻餐固有的風味”?Bon World目前在世界20多憾攻家格營餐廳，銷魔本粥産品?雖然基本的食材是在芎地直接供應的，但是使用芎地的醬油和辣椒醬等調味品蜈難做出韓攻的味道?因此， Bon World從2015年開始出口各種調味料，包括基本醬，拌飯辣椒醬，炒醬，錦炒菜用醬，湯用醬和辣椒粉等7種?

June 2019 25

Win-Win

Bon World began to export various sauces in 2015. Bon World exports seven types: basic sauce, red pepper sauce for mixing with rice, stir-frying soy sauce, japchae sauce, soup sauce, and red pepper powder.

Pleasing the Palate of People around the World with Unchanged Healthy Food for Well-Being Bon World started with the aim of making products carrying the best Korean taste which global consumers can trust and buy. So, the company went for the premium for the taste of its sauces in their development. As the company supplied its products only to its stores up until 2018, its export remained limited.

26 Korea Agrafood

Coming into this year, however, the company has begun its export to the US pouches which are available from ordinary supermarkets. For China, the sauces manufactured at its plan in Shandong Province were previously supplied to local consumers. Now, the company can export domestically manufactured sauces to China through the Export Support Project of Korea AgroFisheries & Food Trade Corp.(aT). In fact, aT provided consulting on non-tariff barriers and support related to labeling to help Bon World export it sauces. aT advised Bon World about the customs clearance documents, required specifics for labeling, and required details for labeling of different items to ensure the

以不變的健康飮食滿足全世界人的口味

的目標是制造出讓全世界消費者都能信賴幷購買的最棒的韓攻美味産品?因此，從調味料開屠階段開始就制作成了高品質的高級産品?到2018年爲止，因爲只向Bon World勒場供應調味料，出口量非常有限?但是從今年開始，在普通大型超市也推出了可以輕松購買的袋裝産品，幷開始向美攻出口?此外，在中攻市場，一直使用在山東省工廠生産的調味料了，但現在通過韓攻農水産食品流通公社的出口支援事業，可以出口韓攻産調味料了?麟際上， a T 爲出口 Bon World的調味料出口提供了非關稅壁壘咨詢和標簽支持?爲搗助Bon World的調味料出口到越南，aT捲通關時所需的文件和標簽必須記載事項?各品種的標簽必需記載事項進行了咨詢?還爲Bon World提供了出口美攻所需的營養分析憐和營養素分析麟驗?制作標簽等支持，幷爲出口中攻 Bon World

export of Bon World’s sauces to Vietnam. aT supported the creation of the labeling nutrition information, nutrition analysis, and labeling, all necessary for export to the US. And for the company’s export to China, aT helped it with CCIC registration of kimchi sauce powder and two porridges. Choi Bok-yi, CEO of Bon World, said, “Thanks to the various supports from aT, we have sold Korean-made sauces to China and supplied them to other overseas stores run by Bon World, In its early days, our export catered to only limited destinations like China, Japan, and the US, but as their excellent flavors reached international consumers through WOM, we are now exporting our sauces to some 20 countries.”

Upgraded Marketing for Porridges in Addition to Sauces Bon World has upgraded its marketing to sell abroad not only its

Many foreigners visit Bonjuk franchise.

sauces but also porridges. The company wants to get more and more consumers to turn to porridges by globalizing its porridge products which have appealed the Korean palate. Especially, the company aims to registers as Bon World brands in 100 countries products with great potential for global penetration such as baby porridge or diet porridge. Recently, the company completed trademark registration in 80 countries, and lately, its export volume is increasing as the company has started selling porridge pouches to the US. To establish its brand as highclass premium products and healthy food for well-being, Bon World will expand its local marketing in the export destinations. At the same time, the company brings aggressive local publicity to the superb taste through diverse-ranging marketing efforts including food tryouts for locals and talks with local buyers.

提供了泡菜調味粉CCIC登記注冊?把兩種粥CCIC注冊等搗助?(株)Bon World Choi Bok-yi憐示“ : 得益于aT的各種支持，我們在中攻思可以銷魔韓攻産調味料的同時，還向Bon World的海外勒場供應韓攻産調味料”；“雖然出口初期，只限于向中攻?日本和美攻出口，但是隨着調味料的優秀味道通過口碑相傳被海外消費者所熟知，現在我們得以向全世界20多憾攻家出口調味料?”

除調味料外，强化粥産品的出口營銷力度

株不僅强化了捲調味料的營銷，還加强了捲粥制品的海外出口營銷?他們計琬將韓攻人愛吃的粥産品推向世界，讓更多的消費者購買韓攻粥産品?特別是捲于叛傅粥?癎肥粥等世界化可能性大的産品，(株)Bon World將在全世界100 憾攻家注冊Bon World品牌作爲目標?最近，已格完成了在80憾攻家注冊商標?近期，(株)Bon World又向美攻出口了袋裝粥，因此出口量呈現出了大幅增長的趨勢? （株）Bon World爲構建高品質高級産品及健康餐的産品形象，計琬在出口捲象攻芎地進一步頑大促銷活動?同時，通過擧辦以芎地人爲捲象的品嘗繇及以芎地進口客戶爲捲象的座談繇等多種營銷活動，積極宣傳産品卓越的美味? ( )Bon World

Inquiries Bon World Co., Ltd Tel +82-2-326-5404, +82-10-2217-0225 Fax +82 -2-730-1559 E-mail kevou@bonworld.co.kr Website www.bonworld.co.kr

June 2019 27

Well-being Food

Let’s Go On a Healthy Diet with Sinbad Diet Jelly

美味?健康地癎肥!! (株)Sinbad癎肥軟糖”

28 Korea Agrafood

t’s getting hotter, and clothes are getting lighter and sleeves shorter, and belly fat hidden well in thick clothes during the winter is starting to stick out. Going on a diet is always easy to decide but difficult to stick to. A variety of snacks and munchies haunts dieters. Buying functional diet food is easy, but consuming it regularly is not that easy. So, an initially firm determination ends in failure. To help you with your abortive diet plan, Sinbad Co., Ltd. provides delicious and easy-to-eat diet products. Sinbad located in Seocho-gu, Seoul, produces functional diet food including diet jelly, and is drawing a great deal of attention from both domestic and overseas consumers.

天槐變熱了，衣袖變短了，冬天裏長的肉肉也要露出來了?于是蜈多人又開始下決心癎肥了，但癎肥却幷非易事，美味的零食就在眼前晃動，磨煉着癎肥者的意志?而且葉使購買功能性癎肥産品，因爲攝取不便，也蜈難堅持食用?現在有一家公司，爲了潁決這一問題生産出了美味可口?方便食用的癎肥軟糖?這家公司就是株式繇社Sinbad?Sinbad株式繇社位于首爾瑞草袴，公司生産健康功能性癎肥軟糖産品，不僅在攻內，在海外也受到了熱烈的關注?

Diet Products Approved by MFDS The functional diet products of Sinbad include Body Confidence Jelly made with the skin extract of garcinia cambogia which is a tropical plant. The garcinia cambogia skin extract is known to help reduce body fat by inhibiting carbohydrate in food from being synthesized into fat when the food is digested. The diet jelly contains 750mg of the garcinia cambogia skin extract per stick, and the garcinia cambogia content does not exceed the daily intake recommended by the Ministry of Food and Drug Safety (MFDS) of Korea. This is because an excessive intake of

Ailee Lee, CEO of Sinbad, is introducing the diet jelly.

June 2019 29

Well-being Food

garcinia cambogia may do harm to liver and heart. The diet jelly also contains, as additional ingredients, calamansi concentrate known to have anti-oxidant and anti-aging effects and be good for the excretion of body wastes, and green tea powder having catechin known to reduce the incidence of cancer. Ailee Lee, CEO of Sinbad said, “the ingredients for Sinbad’s products is health-functioning ingredients. The ingredients are so effective that they are sold on the market. Safety was also verified as it has been used as a ingredients for health-functioning products for a long time.” The diet jelly of Sinbad achieved certification by a Good Manufacturing Practices (GMP) system. The GMP certification is a standard that guarantees the safety and effectiveness of food and medicine. It is approved by the Ministry of Food and Drug Safety, a Korean government agency. The GMPcertified diet jelly is sold as a healthfunctioning food at 2,000 pharmacies in Korea.

食葯處認可的癎肥産品

（株）Sinbad的癎肥功能性産品癎肥軟糖（Body ）是用熱帶植物藤黃果皮提取物 (Garcinia Cambogia an extract of skin)制作的? 藤黃果皮提取物人們在攝取食物時，能抑制爺水化合物合成脂肪，有助于癎少郞內脂肪?每包癎肥軟糖中含有藤黃果皮提取物750mg，不超過韓攻食品秉葯品安全處(Ministry of Food and Drug Safety)建議的每日攝取量?這是因爲如果食用量超過建議攝取量，繇引起肝損傷或心臟問題?作爲副原料，軟糖使用了具有抗宸化功效?可抑制老化的維生素和有效排除代謝物的橘汁(Kalamansi）濃縮液和傅茶素成分 (catechin），幷添加了可降低癌症屠病率的綠茶提取物粉末等? Ailee LEE代憐介紹稱： “産品所使用的原料都是健康功能産品，是市面上銷魔的産品，可見其功效非常顯著”，“各種原料都長期被用于制作健康功能性産品，其安全性早已得到了驗嗇”?麟際上，癎肥軟糖在韓攻食品秉葯品安全處取得了保嗇食品和秉葯品安全性及有效性的標准GMP認嗇(Good Manufacturing Practice Certification)，目前在攻內2000多家葯店作爲健康功能食品銷魔? Confidence Jelly

Toothsome Diet Jelly One of features of Sinbad diet products is that some of the products are provided in a jelly type which is a familiar and popular type of snack. By offering the jelly-type products instead of offering pill-or powder-type products which are generally used as diet supplements, Sinbad has improved availability and convenience of its diet products. The existing pill-or powder-type diet products are not convenient because they require water to be taken. So, here comes the story of how the easy-to-eat jelly stick is born. Ailee said, “I have a four-year-old kid and really sympathize with moms struggling with the dietary efforts after the delivery. Moms can get 10 to 20kg on average during pregnancy, but they don’t have much time to make special efforts to shed the gained weight while juggling work and motherhood. They may thus depend on easy and effective diet products. So, I came up with the diet jelly that moms can eat it like snacks faster and easier while taking care of their babies.”

30 Korea Agrafood

可以作爲零食吃的癎肥軟糖

採用人們熟知的軟糖形態制作是（株）Sinbad癎肥産品的又一憾特点?這脫牢了現有的癎肥輔助芟的芟型――葯片和粉末形態，提高了攝取方便性?用葯片和粉末制成的現有癎肥輔助芟有需要

The diet jelly is as delicious as snacks. Ailee said, “Visitors to our booth at the overseas exhibition hosted by Korea Agro-Fisheries and Food Trade Corporation (aT) said that our products taste sweet and sour and are delicious, and they are not like medicine or pills at all, but are more of some snack made with lemon calamansi. They even doubted the effects of our products on dieting because the products are too much delicious as a functional diet food.”

Dieting Effects Recognized from Abroad The Sinbad products are currently being exported to seven countries including the US, Hong Kong, Malaysia, Taiwan, Cambodia, and Vietnam, and Sinbad expects the exports to reach about USD 2.56 million this year. In addition to the current exports, there are potential exports. Chinese buyers recently visited the company to make inquiries about the import of the Sinbad products. The export volume is expected to increase further as the products were approved as functional diet and health food by the Vietnamese government last April. Ailee painted a rosy picture about the prospect of future export. Ailee said, “Sinbad is the only company in Korea that achieved the approval of Vietnam for the functional health food, excluding two American companies. As the popularity of our products in Vietnam is increasing day by day, we expect the exports to increase accordingly.” Ailee spoke of her aspirations that Sinbad is making efforts to develop other products in addition to diet jelly and make Sinbad a synonym for functional health food. “The development of the substitutes for breakfast and coconutenriched products is in full swing. Like Sinbad flying all around the world on a magic carpet in a fairy tale, we will make further efforts to be on the global market with a superb health food brand that people can trust and enjoy at ease.”

Inquiries Sinbad Co., Ltd. Tel +82-10-6368-1409 E-mail ailee@fudi.co.kr

水思能攝取的不便之處?而癎肥軟糖的着眼点則在于可以像零食一樣美味地食用，是一款方便食用的棒狀産品?李代憐說：“我有一憾4歲的孩子，所以捲産后癎肥産生了共鳴?女性生孩子一般繇長10~20公斤，而且因爲幷行育傅和工作，所以沒有時間運動，只能依迲癎肥産品”，“所以，我有了如果能生産出可以一仝照顧孩子，一仝作爲零食吃的方便癎肥産品就好了的想法，因此制作了癎肥軟糖産品”? 因爲李代憐希望産品可以作爲零食食用，所以産品的味道也非常棒?李代憐說：“在韓攻農水産食品流通公社主辦的海外博覽繇上，胥到我們産品的顧客們都說軟糖酸酸甛甛的，不像癎肥葯? 像是用沂湛蔓越橘制作的零食?蜈多人都說，這鹿好吃眞的能癎肥駑？”

海外認嗇的癎肥功效

目前(株)Sinbad的産品正在向美攻?香港?馬來西亞?臺膿? 新加坡?柬璵寨和越南等7憾攻家出口?今年期待的出口額是256 万美元?最近蜈多中攻客戶也來訪咨詢進口等事宜，提高了追加出口的可能性?此外，癎肥軟糖今年4月在越南作爲癎肥健康功能食品獲得了許可，這也爲增加出口量亮起了綠燈? 李代憐憐示“: 在越南，進口産品被認可爲健康功能性産品的美攻公司只有兩家，在韓攻企業中(株)Sinbad是唯一的一家”，“在越南，健康功能性産品的人槐日益高漲，因此預計出口將進一步頑大”? 李代憐希望今后除了癎肥軟糖之外，還能開屠出其他産品，令公司成爲健康功能食品的代名詞?李代憐還談到了翡的遠大抱負 “我們正在開屠可以作爲早餐食用的産品和含有椰子的飮料産品”，“希望我們像乘坐地潰走遍世界的辛巴德一樣，作爲讓所有人都信任和食用的健康優秀品牌走向世界”?

Fax +82-70-4192-9988

June 2019 31

32 Korea Agrafood

June 2019 33

K-Food Recipe

Jeonbokjuk (abalone porridge) Flaunts a Chewy Mouthfeel and a Savory Flavor

齒ごたえがある食感と香ばしい味が一品であるアワビ粥 orea’s summer goes into high gear with June. And the country gets more and more days with temperature soaring above 30℃. As temperature rises sharply, human body finds it difficult to adjust. People run out of stamina faster. Health food steps in at the right time. Jeonbokjuk, which includes abalone, a.k.a. the wild ginseng from the sea, is the country’s representative dish that is enjoyed by everyone, man and woman, young and old. Considering that the population is aging. jeonbokjuk is a representative K-Food that is easy to digest and can restore stamina. Jeonbokjuk, is rich in vitamin A, B1, and B2, calcium, zinc etc. and was enjoyed at the royal palace for its chewy mouthfeel and savoy flavor. Also, the recipe is simple, too. Let’s start making jeonbokjuk.

34 Korea Agrafood

韓國は６月から夏が本格的に始まります?30℃を上回る日が徐 ?に增えています?とく全の氣溫上昇に郞が適應できず?氣力が落ちます?このような時に必要なものが保養食です?韓國の樣?な保養食の內?海の高麗人參と呼ばれるアワビの入ったアワビ粥は老若男女樂しめる代表的な食品です?特に?高齡化時代に攝取や消化が容易である上?氣力も回復できる代表的な料理です?細かく切ったアワビとふやかしたうるち米を胡麻油で炒め?水を入れて煮たアワビお粥には?ビタミンA·B1·B2?カルシウム?亞鉛などが豊富で齒ごたえがある食感と香ばしい味のため?昔から宮中で好んで食べられていました?レシピも簡單です?アワビの手入れさえしっかりすれば?榮養が豊富なアワビお粥を簡單に作れます?アワビお粥を作ってみましょう?

Reliable abalone from Wando Wando region from Jeollanam-do is

The virtues of abalone With its rich vitamin A, abalone is effective in improving eye vision. As it effec-

How to prepare abalone for cooking Use a soft brush to remove foreign mat-

one of the world’s largest producers of

tively restores the energy in a post-par-

ters from abalone. Insert a spoon inside

abalone. The abalone output from

tum mother and includes high water

the abalone shell to separate the flash

Wando County takes up 70% of the

content, it helps increase breastmilk

from the shell. Abalone preparation is

entire Korean output. Wando abalone,

production. The calorie of abalone, a

done by separating teeth and entrails as

which feeds on sea algae such as kelp

low-fat and high-protein food, is only 50

well. If an abalone is parboiled in boiling

and sea mustard that grow in the clean

㎉ per 70g. As arginine, which is includ-

water for like 10 seconds before its

sea, presents excellent quality with its

ed in abalone, breaks down fats,

shucking, it becomes easier to separate

tender meat.

abalone makes an excellent diet food.

the flesh from the shell. Shucked and

信賴できる莞島産アワビ：全羅南道莞島郡は世界で最も大きなアワビ生産地域の一つです?莞島郡で生産されるアワビの生産量は?大韓民國生産量の70%を占めます?莞島産アワビは?きれいな海で生産される昆布とワカメなどの海藻類だけを食べて成長するため?品質が優れて肉質が柔らかいです?

アワビの效能：アワビにはビタミンAが豊富であるため?視力改善に良いです?また?産婦の氣力回復に良く?水分含量が高いので母乳を增やすのに役立ちます?低脂肪高タンパク食品であるアワビのカロリ―は70ｇを基準に50kcalに過ぎず?アワビに含まれたアルギニン成分が脂肪を分解してダイエット食品としても遜色が無いです?

cleaned abalones are shrink-wrapped separately. And entrails are also stored separately. Shucked and cleaned abalones better be had right away, but if their long-time storage is necessary, they better be frozen.

アワビの手入れ方：柔らかいブラシでアワビの異物を洗い取る?アワビの貝殼(皮）內側にスプ―ンを入れて皮と身を分離します?齒と內臟まで分離すれば?手入れが終わります?手入れする前に熱湯にアワビを10秒ぐらい茹でると?アワビの皮と肉を分離しやすくなります?手入れしたアワビは一つずつラップで包裝します?內臟も別途保管します?手入れしたアワビはすぐ食べたほうがいいですが?長期間保管しなくてはならない場合には? 冷凍保管することをお勸めします?

June 2019 35

K-Food Recipe

Jeonbokjuk Recipe

Clean rice and soak it for 30 minutes.

Ingredients and Quantities (for 4 servings)

Drain the soaked rice with a strainer.

米をきれいに洗って水に30分間ふやかします? ふやかした米を網から取り上げて水氣をとります?

1 cup of rice (22g), water 1.75ℓ, f abalones (450g), sesame oil 1 tbsp, 1 small green onion (10g), soy sauce

材料および分量(４人基準）

うるち米1コップ(220g)?水1.75ℓ?アワビ4個(450g)?胡麻油1スプ―ン?ねぎ1本(10g)?醬油

Shuck and clean abalones.

アワビをきれいに洗います?

When the water boils, reduce the fire to medium and add the soaked rice. While boiling it, stir it with a wooden spoon.

Take the flesh off the abalone shell and mince it.

Put sesame oil on a pot and stir-fry abalones in it.

Pour 7 cups of water and boil it on high fire.

アワビの皮から身を取った後?薄く切ります?

鍋に胡麻油を卷いてアワビを入れて炒めます?

水7カップを鍋に入れて强火で煮腐みます?

When the rice is done showing translucent and thick, move it to a bowl. Serve it with soy sauce.

沸騰したら?中火でふやかした米を入れます? 米が透明でとろとろしたら?お皿に盛りつけま木ベラでかき混ぜながら煮腐みます? す?醬油を添えます?

36 Korea Agrafood

Tips Adding abalone entrails lets you enjoy the rich taste of abalone porridge. If you choose conch instead of abalone, you get conch porridge. When buying abalones, choose glossy and elastic ones.

アワビの內臟を一緖に入れると?アワビ粥を濃い味で樂しめます?アワビの代わりにサザエを入れるとサザエ粥粥になります?アワビを購入する際は?光澤と彈力のあるアワビが良いです?

Exporting Korean Agricultural Products

出控農食品

The Frozen Abalone from Dashimachonbok The abalones grew for 2 to 5 years while eating nutritious kelp. Healthy abalones alone are culled and shucked before they are quick-frozen at -60℃. The product spares customers the trouble of shucking and cleaning the abalone. The company has come under spotlight overseas, as demonstrated by his 300,000-dollar-worth export deal signed with a Singaporean company.

A Wando Whole Abalone Porridge by Wando Abalone Co., Ltd.

榮養いっぱいの昆布を食べながら2~5年間育ったアワビです?健康に育ったアワビだけを選別して手入れした後?-60℃で急速冷凍します?アワビの手入れの手間が掛らない製品です?去年?シンガポ―ルの企業と30万ドルほどの輸出契約を締結するほど海外でも注目している企業です?

A Wando Whole Abalone Porridge is a product

Tel +82-80-365-3388

that includes a whole abalone. It is made at the

www.dashimachonbok.com/index.php?lang=en

Fax +82-61-552-2234

factory of Wando Abalone Co., Ltd. which processes the abalone produced in Wando County. The package includes a microwavable bowl, laver powder sachet, sesame oil, and

Rice Porridge with Abalone from Dongwon F&B

spoon to make sure that customers can conveniently enjoy the porridge anywhere. The product has been HACCP certified, too.

は?アワビ一匹が丸ごと入った製品です?きれいな地域の莞島郡で生産されたアワビをWando Abalone Co., Ltd.の工場ですぐに加工しました?どこでも手輕に食べられるよう?電子レンジ用の器と海苔ス―プ?胡麻油?スプ―ンが含まれています?HACCPの認證も受けています?

Sweet rice and abalones are boiled together to further enhance the unique, deep flavor of the porridge. As the

A Wando Whole Abalone Porridge

Tel +82-61-555-36001 Fax +82-61-555-3610 www.wakoreaglobal.com

porridge is packaged as cooked, customers can eat it right away. You can have it as your meal replacement, taking sufficient nutrition with it. You can choose to add sesame oil or stir-fried laver powder according to your taste.

甘みのあるご飯とアワビを一緖に煮てお粥の獨特で深い味を一層高めました?煮腐んだ後?包裝したので溫めずにそのまま召し上がれます?食事代わりに樂しむ事も?十分な榮養を攝ることもできます? 好みによって胡麻油または炒めた海苔粉を入れるより美味しく食べられます? Tel +82-2-589-3196

www.dongwonfnb.com/services/EN/index

June 2019 37

Hansik Shown on Media

â&#x201C;&#x2019;tvN

View the show http://program.tving.com/tvn/koreanhostel/1/Vod/View/ CLIP/EA_235703?vtab=clip&vpage=5

A Sweet Meal,

Jjajang Deopbap & Sikhye jajang Deopbap, which refers to rice covered with black bean sauce, is a dish loved by everyone in Korea, mand and woman, young and old. The brown glossy appearance makes a viewerâ&#x20AC;&#x2122;s mouth water. As it is universally favored, the dish is a regular for celebrating various Korean occasions including school graduation and matriculation. Sikhye, which delivers sweet and cool refreshment, is suitable as a dessert for it is perfect to serve with Jjajang Deopbap. Spanish Albergue on tvN, the Korean TV show that presents Korean cuisine to tourists on the Santiago trail in Spain, recently featured international tourists treated with Jjajang Deopbap and Sikhye. Danish tourists who had their first encounter with Jjajang Deopbap and Sikhye raved about the sweet flavors of both dishes.

38 Korea Agrafood

Additional Info

Jjajang Deopbap and Other Assortment of Dishes with Black Bean Sauce

Jjajang Deopbap, which tops rice with black bean sauce, is available in various types. Jjajang Deopbap with Beef replaces pork with beef for the sauce, Sichuan Jjajang Deopbap enhances its spiciness with chili oil, Samseon Jjajang Deopbap mixes an assortment of seafood with black bean sauce, and Ganjjajang Deopbap registers rich black bean sauce flavor as the sauce is stir-fried with oil and without adding water and starch to it. Lately, the dishes are easily available as they are available for sale as HMR products serving easy and quick food life. Thus, black bean sauce, which tastes great with anything, is loved by Koreans. Korea flaunts a variety of black bean sauce dishes, from Jajangmyeon, which mixes noodles and black bean sauce, to Jjajang Tteokbokki, which boils down soft rice cake mixed with black bean sauce.

June 2019 39

Hansik Shown on Media

China Town in Incheon Famous for Jjajang One single famous Korean place related to the black bean sauce cuisine is China Town in Incheon. The port city’s China Town presents China in Korea, where Chinese people gathered to form a community following the opening of Incheon Port for international trade in 1883. Now designated as a special tourism district, the town is a huge tourist attraction. In the town, visitors can find people queuing up to various Jjajang restaurants. Eateries like Gonghwachun known as the creator of the black bean sauce and Mandabok now famous through Word of Mouth for its white sauce have customers waiting in lines. Besides, visitors to the town can tour Jjajangmyeon Museum which features the history of Jjajangmyeon.

Sikhye Helps Digesting Jjajang Deopbap Sikhye is a Korean traditional beverage which tastes sweet with rice grains fermented with malt. There exists minor disagreements on when people ate sikhye first, but it is presumed that it has been enjoyed for last 1,600 years. The Korean people’s attachment to sikhye stands out, as it has stayed with the Korean people as their long-time companion. So much so that there is a proverb that goes, ‘One’s meal is ruined unless the appetizer of sikhye sweetly clings to one’s palate.’ More than anything else, sikhye is perfect to serve with greasy dishes as it helps their digestion. That is why the TV show served Jjajang Deopbap and sikhye together. As malt, which is used to ferment rice, includes much of amylase, which helps digest greasy foods, one who has Jjajang Deopbap, can feel refreshed by enjoying sikhye as a dessert.

40 Korea Agrafood

Preparation of Black Bean Sauce Dishes and Sikhye Made Easy and Simple

The Black Bean Sauce from FoodOne Co., Ltd.

The 3-Minute Jjajang from Ottugi

Sikhye from Sejun Food The Korean traditional drink of

FoodOne sells a variety of sauces

Ottugi Co., Ltd. is a major food

required for the Korean cuisine. Of

company in Korea. Ottugi 3-Minute

sikhye is available from Sejun

them all, black bean sauce which

Jjajang is a product that completes

Food. The company offers a variety

is available in smaller packages for

a jjajang sauce by microwaving it

that will meet the consumer prefer-

sale ranging between 1kg and 5kg,

for only 3 minutes. The sauce pro-

ences: Haneulcheong Banana

can be bought according to one’s

vided in the product tastes sweet

Sikhye, which adds concentrated

needed amount. As the sauce is

and savory, as it includes various

organic banana juice,

provided in pouches, the compa-

ingredients such as onion, potato,

Haneulcheong Grainless Clear

ny’s products make it easy to use

and pork stir-fried together with

Sikhye, which keeps the flavor

and store them. Food preparation

black bean sauce in a cauldron on

without grains, and Haneulcheong

is so simple. One only has to add

fire. As the product delivers a com-

Original Sikhye, which is prepared

water and preferred vegetables.

plete package, no additional condi-

in the original Korean traditional

And it also boasts a long validity

ments need to be added. Product

recipe. As Haneulcheong Sikhye

period. If frozen, the products may

quantity is 200g (215Kcal), which

Concentrate is available to help ad-

be eaten for up to 12 months. In

quantity is good for one person. In

just the concentration, consumers

2013, the company was HACCP

addition to 3-Minute Jjajang, Ottugi

can customize their sikhye.

certified for meat processing for

presents to international con-

Certified for HACCP and for organ-

food, thus recognized for safety.

sumers the Korean-style home

ic food, Sejun Food was recently

Thanks to such safety and quality,

meal replacements that can be

designated as ‘a food artisan’, a

FoodOne now operates as a sup-

easily prepared and enjoyed such

quality certification for traditional

plier to school meals, dining ser-

as 3-Minute Curry and 3-Minute

food. As such, the company pro-

vices etc.

Hashed Beef Rice.

motes the flavor of sikhye to various countries such as the US, the

Tel +82-43-753-7900

Tel +82-80-433-8888

Fax +82-43-753-7909

Fax +82-31-426-5457

www.foodone.net

www.ottogimall.co.kr

UK, Australia, and Singapore. Tel +82-31-761-4564 Fax +82-31-761-4566 www.sejunfood.co.kr

June 2019 41

Monthly People

Jung Won-sic Geumsan Ginseng Cooperative’s CEO

“Attack the global market with processed ginseng products with the world’s best quality” Geumsan Ginseng Cooperative’s CEO Jung Won-sic works

County, to achieve USD 1.2 million in export and eye USD

with 20 coop members to export its best processed ginseng

1.5 million in export for this year. We met with CEO Jung

products to ten countries. He comes into spotlight because

Won-sic and checked on the excellent features of the gin-

the cooperative has taken just four years, after he created

seng and the processed products from Geumsan Ginseng

the cooperative with twenty businesses that engaged in

Cooperative.

farming, manufacturing, or wholesale or retail in Geumsan

42 Korea Agrafood

If you share how Geumsan Ginseng Cooperative was founded

“In 2014, the cooperative was founded by ginseng farmers and twenty businesses that engaged in ginseng related manufacturing and wholesale & retail business in Geumsan County, Chungcheong South Province, South Korea. We made it with the aim of actively bringing worldwide publicity to and exporting the world’s best ginseng and processed ginseng products produced in Geumsan County. Having established a one-stop system that packs the farming, processing, and distribution of ginseng, we are supplying the world’s best ginseng products.” What efforts do you make to acquire the world’s best quality?

“Through technology partnership with International Ginseng & Herb Research Institute in Geumsan and R&D effort, we improve the quality and keep the safety of our products. While holding a presentation for a review by consumer evaluators, we are increasing our investment in research for better products. This way, we have acquired diverse-ranging quality certifications here and abroad and earned a citation from a government agency. The excellence of our products is recognized in global market sooner than in Korea.” Please share with us your achievements in export and plans for future export expansion.

“Since the foundation of the cooperative in 2014, we have exported minimum USD 300,000 each year to ten countries of US, Canada, Germany, UK, Austria, Japan, China, Taiwan, and Vietnam. This year, we will get a support

from aT’s market diversification project to sign off a deal for export to Poland, thus going full steam to attack the European market. This year, we have succeeded in selling over USD 20,000 to Poland thanks to the effective support from aT.” Anything you want to say to international consumers who want the products of Geumsan Ginseng Cooperative?

“As our leading export brand, GEUMHONG has established itself as a global brand from which overseas buyers feel comfortable buying products. GEUMHONG is the brand whose use is approved by the mayor of Geumsan County only to those products that have passed the strict manufacturing facilities standards and quality control regulations. Therefore, the GEUMHONG brand boasts the world’s best in terms of safety. As it has so far earned trust from international consumers for its accurate quantity and high quality, we maintain the world’s best quality for our products. Looking ahead, we will expand our global export network to make sure that global consumers can easily buy safe products that pack various healthy ingredients.”

Tel +82-10-3773-2362 E-mail gincoop@naver.com

June 2019 43

K-Tour

â&#x201C;&#x2019;KOREA TOURISM ORGANIZATION

DMZ Transforms

from a Site of Standoff to a Venue for Peace and Coexistence

t is 70 years since the two Koreans started their face-off. The DMZ (Demilitarized Zone), which was created through the Korean War Armistice in 1953, has served to symbolize the peninsular partition. After the two Korean leaders promised peace at Panmunjeom last year, DMZ changed from an icon of the national partition to a venue for reconciliation. In the mood for peace on the Korean Peninsula, DMZ Tour steps into the spotlight once again.

44 Korea Agrafood

Those tourists behaving like early adopters have been to DMZ already. In April alone, about 20,000 locals and about 38,000 foreigners visited DMZ through Paju City in Gyeonggi Province. So, Korea Agrafood, brings a feature story on DMZ, Jangdan soybeans farmed in DMZ, and the restaurants where visitors can enjoy dishes made with the Jangdan soybeans.

DMZ Brooding over the Throes of the National Partition

Imjingak

3rd Tunnel of Aggression It was dug by North Korea to plot and carry out incursions into South Korea. If you move about 358m down the slope located at 73m underground, you will hit into a tunnel 2m wide and 2m high. Its total length is 1,635m, and its end is 170m across the Military Demarcation Line. Discovered in 1978, the tunnel was made available for tourists in June 2004. Imjingak is a tourist spot which is visited by a lot of foreigners as it requires simpler clearance than the destinations in DMZ. From its 3F observation desk, one can look down on the breathtaking scenes around the Imjin River and ‘the Bridge of Freedom’ named such after those war prisoners previously in North Korea shouted ‘Now free!’ while crossing the bridge. In addition, visitors can view the Gyeongui Line train which used to ply between Seoul and Sinuiju, its end in North Korea, before the peninsula was partitioned, and Mangbaedan (‘podium from which displaced and homesick people try to feel closer to their homes’) for people displaced from North Korea.

Panmunjeom The place served as the venue for the Korean War truce talks. After the Korean War Armistice Agreement was signed in 1953, it was designated as the Joint Security Area between the UN and North Korea. It has served as the channel of communication between the two Koreans, first for South-North Red Cross Conference which was held in 1971 to solve the issue of family separated across the DMZ. It was thrust into spotlight on Apr. 27, last year when the South and North Korea Summit was held.

June 2019 45

K-Tour

How to Go to DMZ As DMZ is off limits to civilian traffic, entering and exiting the area is such a hassle. Especially, foreign tourists, who are not familiar with the South Korean geography, finds it tough to find their way to the DMZ office. SO, it should be convenience for prospective visitors to use train or bus linked to the DMZ Tour. The DMZ Peace Train operated by Korail is the only train that takes you to the DMZ in Paju. DMZ Train characteristically allows its passengers to enjoy the view as it runs on the Imjin River railroad bridge. DMZ Train starts once a day at 10 a.m, and passengers can get on the train at Yongsan Station. Its destination is Dorasan Station, where you can transfer to a tourist bus and go on to a tour of the DMZ tourist spots such as Imjingak and the 3rd Tunnel. You can apply for DMZ Train through Let’s Go Korail (+82-1544-7788). If you prefer a bus ride, you can apply for Paju City Tour which is operated as entrusted by the city. The City Tour Bus starts from Hapjeong Station at 9:30 a.m., Tuesday. The City Tour Bus delivers more joy as its users can not only enjoy a tour of DMZ but also have a boat ride across the Imjin River. To book a seat on Paju City Tour Bus, you can call Seong O Tour (+82-31-949-8888).

Dorasan Station

Remember the following for your DMZ tour

It is one of the train stations on

1. It is not available on Monday and public holidays.

Gyeongui Line that connected Seoul

2. A tour requires clearance for entry (for booking and DMZ tour:

and Sinuiju. As the northernmost train station in South Korea, Dorasan Station lies 205km from Pyongyang

www.dampaju.com) 3. As civilians are normally kept out of the area, wannabe visitors must carry their passport.

and 56km from Seoul. It stepped in-

4. Photography is allowed only where it is allowed.

to spotlight in 2002 when US

5. Persons 10 or older are allowed into Panmunjeom, the truce village,

President George W. Bush visited Dorasan Station together with President Kim Dae-jung and wrote ‘May this railroad unite Korean families’ on a Gyeongui Line railroad tie that laid at the station entrance.

46 Korea Agrafood

where visitors may not clothes too revealing.

Jangdan Soybean as the Specialty of DMZ and Korean Restaurants Jangdan Soybean was named so as it is farmed in Jangdan. As most of Jangdan is included in DMZ, Jangdan soybean ran the risk of going extinct. It came to live, however, thanks to the Unification Village Project, which created a village and let residents grow it in DMZ. We recommend eateries where you can enjoy Jangdan soybean which crossed paths with DMZ.

Paju Jangdan Soybean Village It is a restaurant located in DMZ. Visitors will be served Tofu in Wraps which blends steamed pork, green wraps, and tofu, Jangdan Soybean Table d’hote which includes a ground soybean soup, and Tofu & Seafood Hot Pot which boils tofu and seafood together, among others. The restaurant also sells sauces like red pepper sauce, made from ingredients farmed in the clean DMZ. Address 64, Tongilchon-gil, Paju-si, Gyeonggi-do For Inquiry or Booking +82-31-953-7600

DMZ Jangdan Soybean Tofu Village The restaurant serves Jangdan soybean food prepared by a chef who has worked 30 years in the dish. The place serves a variety of dishes including Table d’ hote with Cheonggukjang (fast-fermented bean paste), Table d’ hote with Fermented Bean Paste, and Table d-hote with Ground Soybean Soup, Table d-hote with Soft Tofu, and Beef and Tofu Hot Pot. As a Jangdan soybean restaurant representing Paju, the place has been featured by diverse media outlets and recognized for its taste. Address 902, Pyeonghwa-ro, Paju-si, Gyeonggi-do For Inquiry or Booking +82-31-945-3370

June 2019 47

aT Briefing

News in June aT One-Stop Support, Shortcut to K-Food's Export to China Ministry of Agriculture, Food & Rural Affairs (MAFRA) and aT held a talks with 30 volunteering companies for ‘2019 Test One-Stop Export to China’ on May 10. The Test One-Stop Export to China supports everything for export

Korean Infant Food about to be Carried by more than 100 Premium Stores in China

from its preparation to the discovery of buyers. Korean exporters want to advance into the Chinese market, but the complex and tricky customs clearance and inspection for disease

Ministry of Agriculture, Food & Rural

sults, it completed sales talks worth 3.75

Affairs (MAFRA) and Korea Agro-Fisheries

million dollars.

control keep exports not easy. In

& Food Trade Corp. (aT) participated in

The biggest achievement at the fair was

fact, the Chinese government dis-

2019 Mother Infant Child Products Fair

the MOU signed with Lijia Baobei, which

approved 46 imports of Korean

(MICF) which proceeded between Apr.

owned about 100 directly operated

agricultural products. Accordingly,

27 and 29. The two organizations signed

stores in major cities in China. Lijia Baobei

aT now supports the export pa-

an MOU with Lijia Baobei, a premium dis-

is a well-known online mall that is fre-

perwork, the review of ingredients

tributor of products for young children in

quently used by young local parents. aT

that satisfies the Chinese standard

China at the event. It is viewed as having

disclosed its plan to sell 20 to 30 young

(GB), and the Chinese-language

provided a springboard for increasing

children’s products including processed

labeling to help Korean compa-

sales in the Chinese market for products

organic rice products from Korea at 30

nies’s sales in China.

for young children.

stores of Lijia Baobei. It will also have

Turning 29 this year, MICF is the largest

those products land about 100 stores in

fair for young children’s products in north-

the second half of the year.

ern China, and aT prepared Korea Hall in

In this relation, Shin Hyeon-gon, Food

the largest size among the foreign coun-

Export Director of aT, said, “In a bid to at-

tries that participated in the fair. Korea

tack the huge Chinse market for young

Hall promoted export products such as

children’s food which is worth about

baby food, baby formula, and drinks and

KWD 24 trillion, we will bring aggressive

snacks for young children and held busi-

publicity to the safety and nutrition of

ness talks with Chinese buyers. As a re-

Korean food for young children.”

48 Korea Agrafood

Global Networks

Offices Overseas aT Center Bases

Paris Vladivostok Seoul Beijing Qingdao Shanghai Hongkong Hanoi (Taipei) Hochimin Bangkok Chengdu

Dubai

Tokyo Osaka

New York Los Angeles

(Singapore) Jakarta

Korea Agro-Fisheries & Food Trade Corporation is leaping toward a new future. We celebrated our 50th anniversary in 2017 and we plan to take a big step forward. Having grown strongly since our establishment in 1967, we are becoming a force for globalization. Our bigger steps will be milestones for tomorrow.

China Beijing Branch Office 603 Room, Block A, Fairmont Tower No.33 Guangshun North Street, Chaoyang Distract, Beijing, 100102, China

中攻北京市朝陽袴廣順北大街獄院1獄樓1單元6層603室)

(100102 33

E-Mail : beijingat@at.or.kr TEL : 86-10-6410-6120~1, 6210 INTERNET PHONE : 070-4617-5090~1, 7377 FAX : 86-10-6410-6122 Shanghai Branch Office Room 3201, New Hongqiao Central Plaza No.83, LouShanGaun Rd., Changning District, Shanghai, 200336, China

中攻上海市長寧袴婁山關路83 獄新虹橋中心大厦3201室) (200336

E-Mail : shanghaiat@at.or.kr TEL : 86-21-3256-6325~7 INTERNET PHONE : 070-7077-6197 070-7077-6199 070-7077-6205 FAX : 86-21-3256-6328 Chengdu Branch Office 2003 Room, Chengdu Ping An fortune Center No.1, Section 3, Renmin South Road, Wuhou District, Chengdu, Sichuan Province, 610041 P.R.C. China

中攻泗川省成都市武侯袴人民南路3段 1獄成都平安財富中心610041) (

E-Mail : chengdu@at.or.kr TEL : 86-28-8283-3376, 3387 INTERNET PHONE : 070-4617-3266~7 FAX : 86-28-8283-3396

Hongkong Branch Office Room 705, 7F Jubilee Centre, 18 Fenwick Street, 46 Gloucester Rd, Wanchai, Hong Kong E-Mail : hkatcenter@at.or.kr TEL : 852-2588-1614~16 INTERNET PHONE : 070-4617-2696~7 FAX : 852-2588-1919 (Taipei) SKYLINE BUSINESS CENTER 15F, No.159, Sec.1, Keelung Rd., Xinyi Dist., Taipei City, Taiwan

臺灣臺北市信義袴基隆路1段159獄15樓)

Japan

Southeast Asia

USA

Tokyo Branch Office Korea Agro-Trade Center, Tokyo Korea Center 5F, 4-4-10 Yotsuya, Shinjuku-ku, Tokyo, 160-0004, Japan

Jakarta Branch Office The Energy Building 20th FL, Zone F, SCBD Lot. 11A JL. Jenderal Sudirman Kav 52-53, Jakarta 12190 Indonesia E-Mail : jakarta@at.or.kr TEL : 62-21-2995-9032~3, 9035 INTERNET PHONE : 070-4617-2694~5 FAX : 62-21-2995-9034

Los Angeles Branch Office 12750 Center CourtDriveSouth, #255, Cerritos, CA 90703, USA E-Mail : losangeles@at.or.kr TEL : 1-562-809-8810 INTERNET PHONE : 070-4617-2692~3 FAX : 1-562-809-1191

(Singapore) Korea Agro-fisheries & Food Trade Corp Indonesia aT Center 16 Collyer Quay Level 20-00 Singapore 049318 TEL : 65-6818-9030 INTERNET PHONE : 070-4617-5094

New York Branch Office 15 East 40th Street Suite 701 New york NY 10016, USA E-Mai l : newyork@at.or.kr TEL : 1-212-889-2561 INTERNET PHONE : 070-4617-2690~1 FAX : 1-212-889-2560

東京都新宿袴四穀4-4-10 KOREA

(

CENTER 5F)

E-Mail : tokyo@at.or.kr TEL : 81-3-5367-6656, 6693~94 INTERNET PHONE : 070-4617-7060~7062, 2689, 3265 FAX : 81-3-5367-6657

(

E-Mail : hkatcenter@at.or.kr TEL : 886-2-2740-5040 INTERNET PHONE : 070-4617-7229 FAX : 886-2-2515-1160

Osaka Branch Office 8F, Nomura Fudousan Osaka Bldg. 1-8-15, Azuchimachi, Chuou-ku, Osaka, 541-0052, Japan

Qingdao Trade Office Room 705, Yuanxiongguojiguangchang Building, No.26, Hongkong Middle Road, Qingdao, 266071, China

E-Mail : osaka@at.or.kr TEL : 81-6-6260-7661 INTERNET PHONE : 070-7000-4138 FAX : 81-6-6260-7663

中攻山東省靑島市市南袴香港中路26獄遠雄攻際廣場705戶) (

E-Mail : qingdao@at.or.kr TEL : 86-532-5566-8870~8872 INTERNET PHONE : 070-4617-5092~3 FAX : 86-532-5566-8873 Qingdao aT logistics Co.,Ltd Qingdao aT logistics co.,Ltd West Shuangyuan Rd.,Liuting Street, Chengyang, Qingdao, China

靑島市城陽袴流享街道雙元路西靑島愛特物流有限公司) (

E-Mail : qingdao_logistics@at.or.kr TEL : 86-532-6696-2229, 2280 INTERNET PHONE : 070-7938-0865 070-7938-0863 070-7938-0864 FAX : 86-532-6696-2181

大阪市中央袴安土町1-8-15, 野村不動産大阪 B/D 8F) (

Middle East Dubai Branch Office (PO BOX 57528) Office #48, SunsetMall, Jumeirah Beach Rd, Jumeira 3, Dubai, UAE TEL : 971-4-339-2213

Hanoi Branch Office #1213, 12th floor., Keangnam Hanoi Landmark 72 Tower, plot E6, Pham Hung Str., South Tu Liem Dist, Ha Noi., VietNam E-Mail : hanoi@at.or.kr TEL : 84-4-6282-2987 INTERNET PHONE : 070-4617-7719, 7724 FAX : 84-4-6282-2989 HoChiMinh Branch Office CJ Building, Floor 3, 2 Bis 4-6 Le Thanh Ton Street Ben Nghe Ward, District 1, Ho Chi Minh City E-Mail : sgtchoi@at.or.kr TEL : 84-28-3822-7503~4 INTERNET PHONE : 070-4617-7183 FAX : 02-838-227-503 Bangkok Trade Office #2102 Level 21, Interchange 21, 339 Sukhumvit Road, North Klongtoey, Wattana, Bangkok 10110 Thailand E-Mail : bangkok@at.or.kr TEL : 66-2-611-2627~9(Extension 12) INTERNET PHONE : 070-4617-7226 FAX : 66-2611-2626

Europe Paris Branch Office Korean Agro-Trade Center, 89Rue Du Gouvemeur Général Eboué (1er etage), 92130, lssyles-moulineaux, France E-Mail : paris@at.or.kr TEL : 33-1-4108-6076~8, 6096 INTERNET PHONE : 070-4617-2699 FAX : 33-1-4108-2016 Vladivostok Branch Office Lotte Hotel Vladivostok 520-522 office, 29, Semenovskaya St., Vladivostok, Russia, 690091 E-Mail : chekov@at.or.kr

50 Korea Agrafood

June 2019(vol.284)

Articles inside

The Longer, the Tastier : Long Sweet Paprika