The Monthly Magazine of Korean Agriculture & Food
July 2019 vol.285
Korean Yuja & Omija Ade to Forget the Heat Wave Special
Into The Farm
Win-Win
Well-being Food
Buy Korean Food 2019 Finished with Success
‘K-Watermelon Wave’ Sweeps Over the World
Healthy Sweet Potato Products
Sesame Oil & Perilla Oil with Korean Traditional Taste
July 2019 vol.285
CONTENTS
COVER You’ll forget about the hot weather while staying fit, especially if you drink beverages made of Korean Yuja and Omija which boast the highest quality in the world. Would you like a glass of Yuja ade & Omija ade?
20
Export Story
18
Special
20
14
Photo Story
24
Various Scenes Seen On the Buy Korean Food 2019
Cover Stor y
Into The Farm
28
‘K-Watermelon Wave’ Sweeps Over the World
Buy Korean Food 2019 Finished with Success
Win-Win Healthy Sweet Potato Products
Well-being Food Sesame Oil & Perilla Oil with Korean Traditional Taste
K-Food Suitable for American Consumer Trends
08
10
12
13
K-Food Fair in New York
K-Food Fair in Los Angeles
Korean food that Hollywood stars who visited Korea praised
Korean Food Enthusiasts Hollywood Stars
Founded in August, 1995, Published monthly by the
227, Munhwa-ro, Naju City, South Jeolla Province, Korea Tel +82-61-931-0967 Fax +82-61-804-4521 Government Registration Number : Ra-7210 Dated Apr. 26, 1995 Copyrightⓒ by the aT (Korea Agro-Fisheries & Food Trade Corp.) All rights reserved. CEO Lee Byung-ho EXECUTIVE VICE PRESIDENT Shin Hyun-gon (Food Industry &
38
CONTENTS
July 2019 vol.285
Trade Division) EDITORS Lee Young-ju REPORTERS Lee Hyun-woo (leehw@agrinet.co.kr) Lee Ki-no (leekn@agrinet.co.kr)
Hansik Story
Choi Yeong-jin (choiyj@agrinet.co.kr) GRAPHIC DESIGNER Jang Yeon-ho TRANSLATORS Korea Institute of Industrial Tranalation
34
Processed Food Korean Yuja & Omija Ade to forget the heat wave
Park Hye-yun, Sue Cheon (ENGLISH) Tamura Yoshihiro (JAPANESE) Park Seo-ran (CHINESE) 38
EDITORIAL BOARD
Hansik Shown on Media Cheese Dakgalbi, A Savory Combination of Spicy Dakgalbi and Soft Cheese
BEIJING Chung Yeon-su 86-10-6410-6120 (beijingat@at.or.kr) SHANGHAI Park Seong-kook 86-21-3256-6325 (shanghaiat@at.or.kr) CHENGDU Seo Byung-kyo 86-28-8283-3376/86
42
Monthly People Kim Jae-sam Nokchawon Co., Ltd. CEO
(chengdu@at.or.kr) HONGKONG Lee Ji-jae 852-2588-1614/16 (hkatcenter@at.or.kr) HANOI Kim Chang-kuk 84-4-6282-2987 (hanoi@at.or.kr) HOCHIMIN Choi Jung-ki 84-28-3822-7503
44
K-Tour Meet Korean Drinks: A Visit To Brewery
(atcenterhcmc@gmail.com) BANGKOK Yang Jae-seong 66-2611-2627~9 (bangkok@at.or.kr) JAKARTA Lee Seoung-bok 62-21-2995-9032~3 (jakarta@at.or.kr) TOKYO Kim Ho-dong 81-3-5367-6656 (tokyo@at.or.kr) OSAKA Oh Dong-hwan 81-6-6260-7661 (osaka@at.or.kr) NEW YORK Kim Kwang-jin 1-516-829-1633 (newyork@at.or.kr) L.A Han Man-woo 1-562-809-8810 (afmcwoo@at.or.kr)
Extras
DUBAI Song Bong-seok 971-4-246-0212 (dubai@at.or.kr) PARIS Kim Min-ho 33-1-4108-6076 (paris@at.or.kr) VLADIVOSTOK Shin Jae-hun 7-924-007-1528 (chekov@at.or.kr)
04
K-Food Big Data Spicy Yet Scrumptious Korean Gochujang
QINGDAO Kim Boo-young 86-50-6026-0530 (qingdao_logistics@at.or.kr) EDITED & DESIGNED BY The Korean Farmers & Fishermen’s News #60, Jungdaero 9-gil, Songpa-gu, Seoul, Korea Tel +82-2-3434-9072
Fax +82-2-3434-9077
You can see all the contents on Korea Agrafood at the website, www.agrotrade.net.
48
aT Briefing
04
Vietnam
Indonesia
Thailand
China
Ho Chi MIn 10.31~11.3
Jakarta 7.25~28
Bangkok 9.26~29
Shanghai 4.9~11
Japan
USA
France
Tokyo 9.4~5
NY/LA 7.6~7/7.9~10
Paris 6.13~14
Spicy Yet Scrumptious
Korean Gochujang
4 Korea Agrafood
KFo od
The Main Foreign Markets of Korea Gochujang in 2018
U.S.A
Big Da ta
US$ 12.33m / 5,697tons
Japan
US$ 4.55m / 2,174tons
China
US$ 4.55m / 1,866tons
Philippines
US$ 1.77m / 768tons
Canada
US$ 1.76m / 788tons
Gochujang (red pepper paste) is a representing Korean fermented food that, along with ganjang (soy sauce), that determines the taste of Korean cuisine. As for ganjang and doenjang (soybean paste), there are some foreign food that taste like them. That’s why gochujang is considered to the most suitable food ingredient representing the taste of Korea. Gochujang, which features its signature spicy but scrumptious taste, is exported to many overseas markets including the US and South-East Asian countries. As the interest in Asian food grows in line with the growing popularity of ethnic food in the US, the demand for Korean gochujang, which was concentrated in the market for Korean residents there, is expanding to the market for local consumers.
The Export Volume of Korea Gochujang From 2014 to 2018
36.81m US$ 28.74m US$
28.27m US$
31.32m US$
31.96m US$
11,583 tons
12,492 tons
14,010 tons
14,709 tons
16,737 tons
2014
2015
2016
2017
2018 July 2019 5
Cover Story
Korean Food Suitable for American Consumer Trends
K-Food Fair in New York 6-7 & Los Angeles 9 -10 July
6 Korea Agrafood
here is a growing interest for K-Food from the United States, the leading export market of Korea. The keywords such as wellbeing, health, fermented products are represented by food consumption trends in the U.S., which are related to K-Food. In fact, Korean cuisine is based on vegetables and low in calories, so it is the best food for this keyword. As most of it is fermented, aged, and pickled, you can certainly have balanced and nutritious food. The Korean food has fascinated the United States, that the U.S. consumer organization selected kimchi as a hot item last year. Kimchi is the most typical fermented and healthy food, which is known to contain a large amount of vitamins and minerals along with advanced immunity which has started to gain popularity among pregnant women and children. Kimchi Juice, in particular, when it was introduced in the U.S., it was popular enough to run out of stock regardless of its high price. Amid this well-being craze, products like
T
Aloe Vera drinks and Yuja tea also draw a notable attention. With its unique taste and rich nutrition, Yuja tea has been growing steadily more than ever with an increase of 71% from 2017 since last year. To further expand K-Food’s popularity, the Ministry of Agriculture, Food, and Rural Affairs, and Korea Agro-Fisheries & Food Trade Corporation (aT) will organize the KFood Fair in New York and Los Angeles in July, respectively. The fair in New York aims on promoting Korean food and events for consumers, whereas in Los Angeles will be more focused on business meetings connecting between Korean exporters and local buyers. It is definitely a great opportunity to meet Korean agricultural products reflecting the U.S. consumption trends at K-Food Fair. Here, a range of activities will be prepared for consumers, so it is expected to provide an unforgettable experience for those who visit the venue.
July 2019 7
Cover Story
K-Food Fair in New York The K-Food Fair in NY will be held on 6 and 7 July along with KCON 2019 NY, the biggest Kpop concert in the United States. The K-Food Fair in NY is held at Jacob K. Javits Convention Center. The aT Center plans to introduce Korean agro-food here in the venue to target the young concertgoers by setting up a promotion center. The promotion center will consist of different sectors from a theme and an experience pavilion, to an event and a performance stand. The theme pavilion will be decorated with the design of Korean tradition and future. While the Future booth consists of K-Miracle, K-Health, K-Red & Hot, and K-Info; the Past will include fruit and vegetable store, snack shop, beverage shop, noodle shop and gimbab shop. In the Future booth, an assortment of K-Food such as omija, yuja, insect food, pear, red ginseng, ramyeon, beverages will be promoted. The visitors can taste and purchase Korean products here. In the experience pavilion, food and culture activities are available; from rice cake hammering, to rolling your own gimbab, trying on in Hanbok, as well as amusing experience with 3D printer. The event and performance stand includes pantomime using food, magic show, Arirang flash mob, and Gayageum play. Above all, creating Korean pancake using 3D printer, and making souvenirs of Korean agricultural products are some exciting activities prepared. Furthermore, a walk-through video is filmed visiting the promotion center in cooperation with YouTube and Strictly Dumpling. There are also sweet spots for visitors to enjoy, such as voting for the best pavilions, the graffiti zone, and the directory of the promotion center.
8 Korea Agrafood
Events for young people in America The KCON is an international Hallyu (K-Wave) festival hosted by CJ ENM. The visitors, many of whom are the young generation captivated by the Korean Wave are most likely visit the K-Food Fair in NY. Thus, the aT has arranged varied events for young consumers. Considering a soaring interest in Korean idol groups, the event will run under the theme of how the idols’ diet works. At this spot, brown rice, vegetables, and fruits are promoted. Also, there is an event called ‘A Korean dish that I’d like to cook for the person I love’, where the participants take pictures of their cooking and upload them on social media. The most favorite post with many likes is selected and shown in the event, then eaten.
Interview
“We run a stand for Korean agricultural products under the theme of Korean tradition and future.”
Please introduce the purpose and main contents of K-Food Fair in NY.
vice. As the ‘Spicy Chicken Noodle Challenge’ video went viral, the demand for Korean Ramyeon has increased. Local restaurants also offer menus that utilize sauces and ingredients from Korea.
The K-Food Fair in NY plans to run the Korean Agricultural Products Promotion Center in Kim Gwang-jin conjunction with KCON. The the Director of aT Center, NY Branch KCON is the largest K-pop concert in the United States What is the difference beand attracts young people intween New York in the East, terested in Korean culture. We run a stand for and the West of the United States? Korean agricultural products under the theme of In the eastern region, it takes three to four Korean tradition and future. Our objective is to weeks until food products are imported. make sure that customers who visit the Fair and Therefore, it is relatively suitable to sell try out Korean food will continue to buy processed goods from Korea. The cost of KKorean agricultural products in the future. Food is higher than that of the West due to the What about Americans’ perceptions of Korean agricultural products?
The American consumers are increasingly interested in ethnic foods. Among them, Korean agri-food is promoted as fresh and healthy, which meets the American food market trends such as fermentation, health, and convenience. The fermented food in trend has helped spread the recognition of kimchi and gochujang, and the trends of simple and healthy food have a positive effect on consumption of ramyeon, aloe vera drinks and seaweed snacks. In addition, the awareness of Korean food has been rising for the Millennials and Generation Z through social media and social networking ser-
expensive logistics cost; nevertheless, the number of Korean food products is steadily increasing in Manhattan. Please give a word of advice for Korean companies exporting K-Food to the U.S.
Many exporters tend to approach with the idea that popular products in Korea will easily succeed in the U.S. food market without thorough research and understanding. However, the product design, volume, and taste of Americans are quite different from that of Koreans. Therefore, we should actively reflect on opinions of local buyers. It is also important that food labeling meets FDA regulations.
July 2019 9
Cover Story
K-Food Fair in LA The K-Food Fair in LA will be held at Intercontinental Los Angeles Downtown on 9 to 10 July to provide a meeting place between domestic exporters and U.S. buyers to expand Korean agriculture products. The aT Center will organize various programs at KFood Fair. First, business meetings with 35 exporting companies and 100 buyers will be held on 10th. Not only the local buyers from the West, but also the Central and Eastern of the United States, Canada, and Latin America will attend export consultations. Moreover, a seminar will be organized on 9th for domestic exporters to promote U.S. exports with specialists discussing the FDA update on the implementation of the producer verification program, the current status and prospects of the U.S. Food Safety Act, export strategies and success factors for U.S. market penetration, and understanding the market distribution structure. An export promotion center is also available to view the products of Korean exporters. The aT Center has divided exhibition hall according to the characteristics of products such as Green Recipes, Red & Hot, Fancy Food, and
10 Korea Agrafood
Miracle. There is a consulting stand which helps companies solve difficulties in the process of exporting. Especially, a meal using products from Korean exporters participating in the K-Food Fair will be served. The products include Jinsung FM’s galbi sauce, Fine FT’s onion salt, Evergood’s strawberry, Freshis’ pear, Daekwang F&G’s kimchi, Organic Vegan’s rice syrup, and many more are used for cooking dishes at the Fair.
Meet a variety of Korean export products The K-Food Fair in LA has 35 companies participating to promote Korean agricultural products, among which attract attention that has targeted the U.S. consumer trends. As vegetarian diet for health is spreading in the U.S. market; domestic exporters will introduce vegetarian and organic products like Organic Vegan’s organic rice crackers, Namdo Food’s broccoli soup and stir-fried bean soup, and Good Morning Korea’s mushrooms are available at the event. Particularly, along with the well-being fever, aloe vera drinks, and yuja tea draws striking attention. Pure Plus’s Aloe Vera, Cholocwon’s Yuja tea, and Tulip International’s Ginseng tea await buyers’ choice. The Kimchi products of Daekwang F&G’s are anticipated to expand exports.
Interview
“K-Food Fair is an international PR project, promoting Korean agro-products & expanding exports.�
Please introduce the pur-
What K-Food do Americans
pose and main contents of
love?
K-Food Fair in LA.
Kimchi and Korean Pear. Kimchi is the first food that comes up in their mind when they think about Korean cooking. The Americans who tasted the pear really liked it so much.
This event is an international PR project, promoting Korean agro-products and expanding Han Man-woo exports. K-Food Fair in LA the Director of aT Center, LA Branch will be held in B2B format, with 35 Korean exporting companies and 100 buyers from the United States, Canada and Latin Explain the plan for expanding exports of America. Korean agriculture products. In order to target the local market, we will carry out marketing all year round in various marWhat are the characteristics of Los kets including antenna shops, fairs, export conAngeles, the Capital of the West, compared ferences, and promotional events. In addition, to the East of the United States? First of all, there is a firm number of Koreans we will focus on expanding consumers through residing in the area with a market power of K-Con public relations event which is linked to 880,000 residents, which is double the level of K-pop, social media promotion in connection the Eastern region. Therefore, it is powerful with famous local influencers to target the enough for Korean agricultural products to enMillennials, the leading consumers of the futer the U.S. market. Also, due to the relatively ture. Lastly, we will actively seek ways to reoptimistic and generous nature, there is little respond to the Food Safety Modernization Act sistance to other countries thanks to an exten(FSMA), as well as localization support prosive openness to other cultures, foods, and jects. races. Finally, the Asian and Hispanic population and market growth for Korean food conPlease give a word of advice for Korean sumption in the U.S. mainstream market is the companies exporting K-Food to the U.S. distinctive aspect. Since the proportion of the You should plan for the right target market. two ethnic groups account for more than 30%, You have to choose between markets for locals they perform as a bridge making Korean food or Korean residents, and then prepare products spread to local markets. and marketing methods accordingly.
July 2019 11
Cover Story
Hollywood Stars Love Korean Food (Hansik) As the perception that “Korean food is a well-being diet” is spreading, Hollywood stars who love Korean food are increasing. In particular, there are some cases when stars who are about to release a movie are showing their affection towards Korean cuisine by introducing what they had during their visit to Korea through their social media and interviews.
Korean Food that Hollywood Stars Who Visited Korea Praised This year’s Avengers: End game and X-Men Dark Phoenix have been unveiled and Hollywood stars have continued their visit to Korea. Brie Larsen of the Avengers: End game, who visited Korea in April, showed a love for Korean food which was enough to leave many foodie shots on her Instagram. During her visit, she boasted, “I ate as much street food as I could.” Another actor, Jeremy Renner, also praised Soju at a press interview. Sophie Turner, one of the actresses who visited Korea before the opening of X-Men Dark Phoenix said, “I am going to have a Korean barbecue, and I cannot wait for it!” Tai Sherry also praised, “I tried Live Octopus (Sannakji) and it was amazing.”
12 Korea Agrafood
Korean Food Enthusiasts Hollywood Stars
Hugh Jackman, who appeared in Kimchi Chronicles, a documentary that was broadcast throughout the United States in 2011, is a Korean food maniac, saying that he keeps his superhero body by balancing his diet with Korean food. Gwyneth Paltrow is considered one of the biggest fans of Korean food. She has referred bibimbap as a secret to her beautiful body. It is
Angelina Jolie vis-
said that she enjoys bibim-
ited Korea in last
bap with different toppings
November with her
every time. Lately, she has
son Pax, was said to
posted pieces of mouth-wa-
have eaten a Korean
tering kimchi pancake on her
course meal and
Instagram, which was sensa-
soft tofu stew after
tional.
volunteering.
Milla Jovovich also adores Korean food so much that she cooks Bulgogi at home, and Scarlett Johansson visits Korean restaurants in Los Angeles even during her busy shooting schedule, and she has a special affection for kimchi as she is known to like it more than Korean people do.
July 2019 13
Special
Buy Korean Food 2019 Finished with Success
224 Buyers from 40 Countries Participated, and All-Time High Result Achieved
14 Korea Agrafood
uy Korean Food (BKF) which is a large-scale agricultural export meeting held in the first half of 2019 finished with success, achieving the highest result in its history. In this big event hosted by Ministry of Agriculture, Food, and Rural Affairs (MAFRA) of Korea and Korea Agro-Fisheries and Food Trade Corporation (aT), 224 overseas buyers of 200 companies from 40 countries participated. The most noticeable in the export meeting this year was the synergy effect increased significantly by the cooperation with five related agencies and organizations in the agricultural industry including agricultural machinery, fodder, and agricultural materials, widening greatly the fields participating in the export meeting. The export meeting was well appreciated in that the overall level of satisfaction of
B
Export Result at an All-Time High
participants is great. The level of satisfaction with the introduction of various businesses or projects backed by aT including, for example, support for on-the-spot contracts between buyers and domestic exporters, semi-
nar on strategies for exports to China, on-the-spot consulting for exporters, and assistance with finding buyers, was particularly high.
tion of BKF in 2008.
their energy on finding new items
The number of overseas buyers invited
through one-to-one export meetings
increased greatly. There were a great
with Korean exporters.
number of new buyers from six
One of the participants said, “The
countries―Poland, Mongolia, India,
biggest advantage of BKF is that it
MAFRA and aT invited 224 overseas
Myanmar, Cambodia, and Malaysia to
arranges a meeting offering us an oppor-
buyers of 200 companies from 40 coun-
which staff was dispatched as an at-
tunity to more easily discuss with many
tries to the two-day event held on 22
tempt to cultivate the markets―in addi-
buyers from target countries which used
and 23, May, and arranged one-to-one
tion to Vietnam and Russia in which aT
to be far away to get in touch with. The
export consultations with 451 domestic
opened its local branches this year.
meetings with buyers which had been a
exporters. Through the consultations, a
There were also many buyers from an-
far-off goal helped us elaborate our plans
total of USD 420 million worth of 2219
tenna shops, which were established as
and strategies for export, and we re-
export contracts was discussed, among
a platform for sales of agricultural prod-
ceived detailed feedback on the merits
which approximately USD 22 million
ucts and food in the world, in China,
and faults of our products through the meetings, and it helped us a lot.”
worth of export contracts were actually
Indonesia, Vietnam, Los Angeles in the
concluded on the spot. This is the high-
US, and Paris in France. They were invit-
est amount in its history after the incep-
ed for the first time, and concentrated all
July 2019 15
Special
Mini Interview with Buyers from Emerging Food Markets
“Spicy and Strong Korean Gochujang Will Be A Success”
Sanjay Nayyar from Best Products & Solutions in India
Not many Korean products are exported to India yet. But, India mainly imports some Korean food products including beverage and snacks, and is interested in gochujang (red pepper paste) among many Korean sauces. Indian consumers like a spicy taste, and
gochujang features its strong spicy taste. Thus, the Korean sauce is likely to be successful as a strong spice in India. Further, the population of India is about 1.3 billion, and the
was recently held in Mumbai. Such a huge popularity of the Korean culture will be a great contribution to the potential expansion of the export of Korean food. BKF is where I en-
country is full of vitality with an annual economic growth rate of about 7%. Exporters can also enter the African market using the Indian market as a stepping stone. What’s more, the craze for Korean culture, especially K-pop, is phenomenal. For instance, about 30,000 fans were gathered in a day at a K-pop event which
countered aronia (or chokeberry) first time, and Korean aronia products certified as functional health food can be exported to India. For the export, the products need to be provided along with English catalogues and labels.
“Korean Tteok is Highly Likely To Be Successful”
Cheng Chun Mei from Qingdao Han Tae Chung Trade Co., Ltd. in China
I am CEO of Qingdao Han Tae Chung Trade and imports mainly frozen food and mushrooms, and I was paying attention to processed rice food in BKF.
16 Korea Agrafood
Although Korean processed rice food currently sold in China is mostly snacks, Korean tteok (rice cake) has also potential to be sold there. This is because, in China, tteok is gaining popularity as a between-meal snack instead of bread. Some cafes in China serve tteok as dessert, and kids cafes and restaurants there also serve tteok. I had tteok with walnut in bean jam filling, and it was really tasty. As
Korean milk powder is popular in the country as premium milk powder despite its high price, Korean tteok can also appeal to Chinese consumers. Chinese people highly regard trust. So, it usually takes about three years for you to export Korean food products to China. It is thus advisable not to be hasty, but to prepare for the export slowly and carefully.
“Asians in the US like HMR” I am working as a manager at Lotte Plaza located in Washington D.C in the east of the US. The west side of the US including LA imports items
promising home meal replacement (HMR) products for Asians, and the Asian population is rapidly increasing in the US. The HMR market in the US is in its infant stage, whereas
mainly for Korean residents in the US, whereas the east side of the US imports items for all Asians in addition to Koreans there. This is because the sales from Koreans take merely 25% of the total sales raked by the store. The visit to BKF is to find
the market in Korea covers a wide range of HMR products to choose from. Immigrants from South-East Asia prefer semi-processed HMR products for three to four servings that can be enjoyed by all family members. Korean HMR products are
Mickey Shin from Lotte Plaza in the US
recognized for their safety and topnotch quality, and Korean semiprocessed HMR products for three to four servings are expected to be a success in the US.
“It is Good to Prepare for Halal Certification” Mugunghwa is importing Korean food products into local markets in Indonesia. The Indonesian market is looking for some food products certified as halal food among processed food products such that Muslims can eat them without hesitation. However, many Korean food products contain pork or meat ingredients that are not allowed to be in halal products, and Indonesians do not lay their finger to such food products of which labels indicate pork. Indonesia is conservative and rigid when it comes to halal
certification, and does not easily accept halal food products certified by other countries including Korea. It was originally scheduled to commence mandatory halal certification for all food products imported into Indonesia from this October. However, the enforcement of the mandatory halal certification is deferred for five years. The enforcement of the mandatory halal certification may be brought forward depending on a political issue, and it is thus advisable for you to prepare yourself for the unexpected enforce-
Choi Jae-hyeok from Mugunghwa General Trade in Indonesia
ment in advance. In the meantime, Korean strawberries are gaining a huge popularity in the country such an extent that the fruit is sold out and not available there. Fresh produce is nothing to do with the halal certification, and the import is expected to rise continuously.
July 2019 17
Photo Story
◀ Excellent quality
of Korean agricultural Products were displayed at BKF. ▶ Lee Byeong-ho,
aT President (in the middle) and the executives are encouraging the Korean food and agricultural industry officials participated at BKF.
Various Scenes Seen On the
Buy Korean Food 2019 ‘The first half of 2019’s Buy Korean Food (BKF)’ has achieved the best result including export consultation of USD 420 million and on-site contract of USD 22 million. Over 224 overseas buyers from 200 companies in 40 countries had 1-on-1 business meetings with 451 domestic companies for two days from 22 to 23 May. Some buyers even visited major hypermarkets to look at Korean agricultural products after the schedule. Some scenes from the fair were filmed in the camera.
▲ In connection with BKF, the seminar on Export Strategies
for China was held for expanding business to China, which is one the largest export markets. ▶ With a growing interest of health functional food recently,
the Korean organic product section was popular. 18 Korea Agrafood
▲ This year’s BKF attracted more than 224 overseas buyers from 200 companies
in 40 countries, and 451 domestic exporters had business meetings with them. ▶ After the meetings, the buyers visited hypermarkets to look at local agricultural
products. ▼ The Korean companies are checking their schedules with overseas buyers at
matching desk.
▶ An American buyer is sampling Korean food at a
tasting corner in supermarket. ▼At the venue of BKF, ‘Miracle K-Food Project’
was introduced where aT would discover and support promising export items.
July 2019 19
Into The Farm Nonsan Watermelon Research Group
K-Watermelon Wave Sweeps Over the World
すいかの韓流ブ―ムとなるか The finest watermelon with great taste is safe to enjoy
味はもちろん?安全性も備えた最高のすいか
20 Korea Agrafood
he Nonsan Watermelon Research Group of Farming Association Corporation, based in Nonsan, Chungcheongnam-do has recently obtained JGAP, which is reputed to be difficult. As a watermelon, it is the first JGAP certification in Korea. The Nonsan Watermelon Research Group is confident of the premium quality and its safety which hit ‘Korean Watermelon Wave’ in Japan and other countries.
T
Everyone comes together to produce the best watermelon The Nonsan Watermelon Research Group was established by the watermelon farmers in the region to produce the highest quality watermelons as well as to raise the level of cultivation technology, who successfully produced delicious watermelon in 1999. In order to harvest the watermelon of superior quality, the organization has continuously cooperated together with Nonsan Agricultural Technology Center to share technical knowledge. They also put endless efforts to communicate with farmers
忠淸南道·論山（ノンサン）に位置する論山すいか硏究會營農組合 法人が?最近?嚴格な審査で評判の日本のJGAP認證を取得した? すいかとしては韓國ではじめてJGAP認證を獲得したことになる? 論山すいか硏究會は最高の品質と安全性を足掛かりに?日本など海 外への「すいか韓流」ブ―ムに自信をもっている?
最高のすいか生産のために「意氣投合」
營農組合法人論山すいか硏究會は?1999年に最高品質のすいか を生産したことは?もちろん?栽培技術のレベルアップを成し遂げ ようと?地域のすいか栽培農家が主導して設立した産地組織だ?大 韓民國最高のすいかを生産するために?論山市農業技術センタ―と 繼續的に技術交流を進める一方?農家敎育?成功事例發表?情報交 換など高品質のすいかを生産するために?農家間の意思疎通に心血 を注いでいる?2001年の物流革新を通して?パレットと多段式木箱 を利用する出荷方式を國內で最初に實施し?定着させたところでも ある? 現在?50名程度の農家が參加しており?生産規模は130haまで擴 大した?糖度に優れたトップすいかとミニすいか?種なしすいか? 黑すいかなど樣?な品種のすいかを生産している? イ·ジョング（Lee Jeong-gu）論山すいか硏究會代表は?「我?の July 2019 21
Into The Farm Nonsan Watermelon Research Group
1
3 4
2
1. Unlike the watermelons that grow on the ground, mini watermelons hang like apples, and for their similar size, they are also known as apple watermelon. 2. Nonsan Watermelon Research Group engaged in harvesting watermelons. 3. The round-shaped black watermelon, with its black-tinted rind, is popular as a firm and seedless variety. 4. CEO Lee Jeong-gu (right) and Team Manager Song In-chul of Nonsan Watermelon Research Group present the watermelons to be exported to Japan.
through farming education, discussion of successful stories, and information exchange. In 2001, it was the first to set up a shipping system applying pallet and multistage wooden boxes through logistics innovation in Korea. At the moment, more than 50 farmers are participating, and the production capacity has been expanded to 130ha. The types of watermelon vary from sugar-rich Top Watermelon, Mini Watermelon, Seedless Watermelon, Black Watermelon and so on. The President Lee Jeong-gu of the Nonsan Watermelon Research Group said, “As our committee was initially created by farmers, all the members exchange information to produce the finest watermelon in Korea, which is also the key purpose of establishment. To meet our expectation, we have been holding
22 Korea Agrafood
硏究會は?純粹に生産農家が集まった産地組織を創立趣旨として? 大韓民國最高のすいかを生産していくために?全ての會員が情報交 換をしている」とし?「1999年から現在まで?絶えず高品質のすいか を生産しようと月例會議を開いている」と明かした?
國際的にも認められた安全性
論山すいか硏究會は?最近?日本のJGAP認證を獲得し?對日輸 出に明るい兆しが見えているという?今回のJGAP認證の獲得は? 國內のすいか品目のなかでは最初の成果だ?論山すいか硏究會は? JGAP認證を足掛かりに?日本市場を積極的に攻略する計畵だ?實 際に?論山すいか硏究會は今年5月から8月まで?日本國內のコスト コの25ヶ所の店孃で每週JGAP認證を獲得したすいか3000玉を納品 する予定だ? イ·ジョング論山すいか硏究會代表は?「現在?輸出が占める割
monthly meetings since 1999.”
Internationally recognized safety The organization has recently received JGAP certification, which means a green light has turned on to export to Japan. As this is the first achievement among domestic watermelon products, it will actively target the Japanese market. In fact, it will supply 3000 JGAP-certified watermelons to 25 Costco in Japan every week from May to August. President Lee said, “Although the exports account for less than 10%, the unit price for Japanese market is 10% higher than in Korea. With the acquisition of JGAP certification, we expect to expand further export volume from here. The sugar content of Japanese Watermelon is between 10-11 Brix, whereas Korean Watermelon is above 12 Brix so I’m sure there is a higher chance of success. As Seedless Watermelon will be introduced to the export market from July, I’m very convinced that it will be a massive hit.”
Tasty Watermelon while good for health. Watermelon, one of the most enjoyed fruits by the Koreans, is known to be effective for thirst-quenching because its moisture content is over 90%. Furthermore, a substance called Citrulline converts protein to urea which prompts to discharge urine. Since watermelon is packed with water, it will moisturize the skin and another substance called Beta-carotene prevents skin cells from damaging. The calories is as low as 20-30kcal per 100g, and its high content of water makes you feel full easily and hence a great diet food. Watermelon is also a good source of Vitamin C and Potassium, so it helps to relieve fatigue. A substance called Lycopene is rich in red flesh acting as an antioxidant which enhances immunity and inhibits the growth of cancer cells. The Citrulline on the watermelon rind improves blood circulation and arterial function, as well as lowering blood pressure which leads to the prevention of cardiovascular diseases such as cerebral stroke and heart attack. Watermelon is high in Choline of Vitamin B complex which increases brain function. It also helps to sleep well at night, and boost concentration and memory skills during day time.
合は10％程度だが?日本の輸出單價が國內より10％以上高いため? 今後?JGAP認證獲得を契機として?輸出量が大幅に增えていくだ ろう」とし?「日本のすいかの場合?糖度が10~11Brix程度だが?我 ?のすいかは12Brix以上で?十分に勝算はあると考え?特に種なし すいかが7月から輸出されているが?日本でヒットするだろう」と自 信をのぞかせた?
味は基本?健康にもよいすいか
韓國人が愛してやまない果實のうちの1つであるすいかは?水分 の含有量が90％を超えるため?水分補給に效果的なものとして有名 だ?しかし?すいかの效能は水分補給に留まらない?すいかに含ま れるシトルリンは?タンパク質を尿素に變え?尿の排出に役立つ物 質だ?また?高い水分含有量は?肌をしっとりとさせ?すいかのβカ ロテンは肌細胞の損傷を予防する役割を持っている?100g當たりの カロリ―が20~30㎉程度と非常に低く?水分の含有量が高い?その ため?容易に滿腹感が得られ?ダイエットにも效果的なのはもちろ ん?ビタミンCとカルシウムが豊富で疲勞回復にも役立つ? すいかの赤色を出しているリコピンは?抗酸化作用をもたらし? 免疫力の向上やガン細胞の成長を抑制する效果もある?すいかの皮 にはシトルリンが豊富に含まれ?円滑な血液循環と動脈機能向上に も役立つ?その結果?血壓を下げる形で腦卒中?心臟麻痺のような 心血管疾患の予防につながる?ビタミンBの複合體の1つであるコリ ンも豊富に含まれている?コリンが體內に充分であれば?腦機能が 円滑になるのはもちろん?夜の睡眠?晝の集中力·記憶力向上にも 役立つ? Inquiries Nonsan Watermelon Research Group Tel +82-41-733-6223 Fax +82-41-733-6224 Email subak@hanmail.net Website www.nonsansubak.com
July 2019 23
Win-Win
Healthy Sweet Potato Products 健康的に樂しむサツマイモの加工製品
Jonaegi Sweet Potato was the cultivar that Jo Eom, who visited Tsushima Island in Japan in 1763 as Joseon’s diplomatic mission, brought to Korea. And its first domestic farming was conducted in Yeongdogu, Busan. Jonaegi Sweet Potato is smaller and reddish and taste like chestnut.
24 Korea Agrafood
CEO Hwang Owi-bun dries sweet potato. The products of Jonaegi Sweet Potato Co., Ltd. are made from sweet potatoes dried at 65 to 70 ℃.
onaegi Sweet Potato is well known for its abundance in dietary fiber and high in sugar content, which is produced into healthy snack. Jonaegi Sweet Potato Corporation is the market leader, which started manufacturing the products in 2013, and is located in Dongsamdong, Youngdo-gu, Busan City. It is widely recognized to domestic consumers by selling their goods to shops such as major department stores, duty-free shops, and convenience stores. Not to mention, the sweet potato products were selected as a promising export item at Korea AgroFisheries & Food Trade Corporation (aT) in 2016. With the recognition of its taste and safety from their own patented technology, Jonaegi Sweet Potato Corporation is expanding its way to overseas market.
J
Sweet potato products made with patented technology. The iconic items of Jonaegi Sweet Potato are Sweet Potato Caramel, Sweet Potato Jelly, and Sweet Potato Soup which uses its unique technology. ‘Sweet Potato Soup’ uses sweet potatoes which are dried between 65~70
食物纖維が豊富で、糖度が高く?長い間食べ續けられているサツ マイモを使い?健康的な菓子類などの加工製品を生産する企業があ る?まさに?それが「チョネギサツマイモ（株）(Jonaegi Sweet Potato Corporation)」だ?釜山市影島區東三洞に位置するチョネ ギサツマイモ（株）は?2013年に製品生産を開始後?國內の百貨店と 免稅店?コンビニエンスストアで製品を販賣し?國內消費者の認知 度を高めている?2016年には?サツマイモで作った製品の機能性認 定を受け?韓國農水産食品流通公社（aT）の輸出有望商品として?選 定されるという成果を收めた?チョネギサツマイモ（株）は?特許技 術により製造された製品の味と安全性を土臺として?海外市場を開 拓している?
特許技術により製造されるサツマイモ製品
チョネギサツマイモ（株）の主力製品であるサツマイモキャラメル とサツマイモ寒天ゼリ―?茹でサツマイモ粉は?自社獨自の技術に より製造されたものだ?65~70°Cの間で乾燥サツマイモを特注機械 で粉碎して作った「生サツマイモ粉」?サツマイモと水飴をミックス した「サツマイモキャラメル」?天草を加えた「サツマイモ寒天ゼ リ―」の全てがチョネギサツマイモ（株）でのみ製造される?2017年 には?こうした製品加工方式の獨自性を認定され?特許廳より特許 を取得した?このような成果の影には?ファン·ウェブン（Hwang July 2019 25
Win-Win
The products sold by Jonaegi Sweet Potato Co., Ltd. have been USFDAcertified in recognition of their safety.
）チョネギサツマイモ（株）代表の努力がある? ファン代表は「大豆や米のような作物は?製粉機に入れても?粘 性がなく粉碎トラブルがない?一方で?サツマイモの場合は粘性が あり?粉碎すると機械にくっ付いて火が出たり?問題が多く?製粉 機を特注するなど?紆余曲折が多かった」とし?「サツマイモ加工製 品の開發に沒頭しているとき?幾日もサツマイモを蒸して碎いた粉 に水飴を何度も配合して現在のサツマイモキャラメルを作るなど? 今考えてみると?こんなこともしていたのかというほどに製品開發 に邁進していた」と回想した?
℃, then crushed on specially ordered machine. ‘Sweet
Owi-bun
Potato Caramel’ mixed with sweet potato and grain syrup, ‘Sweet Potato Jelly’ using Ceylon Moss. Jonaegi Sweet Potato Corporation applies the distinctive method to manufacture - In 2017, the company acquired the patent from the Korean Intellectual Property Office in recognition of the uniqueness of the product processing method. Such progress was only possible thanks to CEO Hwang Owibun’s efforts. Hwang said, “Crops like beans and rice are not viscous so there are no problems with crushing. However, as sweet potatoes are high in viscosity, it sticks to machine that we even had fire and we had to place a special order to solve this issue. When I was developing these sweet potato products, I remember that I was so absorbed with my work that I cooked sweet potatoes day and night from boiling to grinding, then blend with grain syrup over and over to come up with Sweet Potato Caramel that we have now.”
安全で健康的に樂しむサツマイモ加工製品
Sweet potato products that are safe and healthy to enjoy Sweet Potato Jelly and Sweet Potato Caramel produced by Jonaegi Sweet Potato Corporation are considered as
26 Korea Agrafood
チョネギサツマイモ（株）が生産するサツマイモゼリ―とサツマイモ キャラメルの製品は?健康的な加工食品に擧げられる?主原料に使用 されるサツマイモには?消化を促進し?コレステロ―ルを體外に排出 するのに役立つ食物纖維が豊富に含まれているためだ?また?サツマ イモ寒天ゼリ―の場合?副原料にカロリ―が低いにも關わらず膨滿感 のある天草が入っており?ダイエット製品としても活用が可能だ? ファン代表は?「製品の全てにサツマイモ粉が25％から50％まで入 っており?チョネギサツマイモ特有の栗のような味と赤色をみること ができる」とし?「何よりもチョネギサツマイモ製品には防腐劑?合成 保存料?合成色素が入っていないため?健康を害する恐れがなく? 米國のFDAから認證も取得した製品」と紹介した? 味と食感でも合格点を受けたのだ?ファン代表は?「輸出が行わ れるようになったのは?釜山を訪問した外國人が『釜山觀光記念品』
healthy food products. Jonaegi Sweet Potato used as the main ingredient is rich in dietary fiber which accelerates digestion and helps to release cholesterol out of the body. Furthermore, Sweet Potato Jelly contains Ceylon Moss that are surprisingly filling so it can be used as a low-calorie diet food. Hwang said, “All our products contain 25% to 50% of Jonaegi Sweet Potato Powder, so you can feel the exceptional taste of chestnut and the red colored texture. As none of our goods contain preservatives nor artificial coloring, it is safe for body and it has been approved by US FDA.” Jonaegi’s products have received perfect score on taste and texture as well. Hwang stated again, “We could start export business after a group of foreigners visited Busan. They tried our food, which was selected as ‘Souvenirs of Busan’ and inquired about the purchase after going back to their homeland. They really enjoyed it. As it was not sticking onto teeth unlike other products in the market, yet stayed chewy and maintained the distinctive taste of sweet potato which gently spread and made them feel healthy.”
Jonaegi Sweet Potato going beyond the borders The products are currently exported to the United States, China, and Vietnam. The yearly sales is USD 340,000 on average, half of which is from export business. The first export accounted for only USD 40,000 in 2015, however, export volume continued to grow each year; not to mention this year’s as well. Moreover, the Japanese and Chinese buyers have inquired about importing at Busan Trading Show in this May, which is another good sign that export volume can soar. Vietnam, in particular, had a satisfying evaluation of the product so a positive result is predicted for this market as well. Hwang mentioned, “A convenience store in Japan also showed a great interest in importing ‘Sweet Potato Soup’, We have had good reviews for our products in Vietnam. As they don’t manufacture sweet potato products like us, there is an opportunity that export volume can expand further.”
Jonaegi Sweet Potato Co., Ltd. participated the international trade fair held in Busan in May 2018.
に指定された當社の製品を味わい?歸國後もその味を忘れられずに 購入の問い合わせをしてきてからだった」とし?「市販される製品と 異なり?口のなかで彈力があるものの?くっ付くことはなくさっぱ りと食べられる?また?サツマイモ特有の香りがかすかに廣がって いき?健康になる味のようで好まれた」と述べた?
世界へはばたくチョネギサツマイモ
現在?製品が輸出されている國は米國と中國?ベトナムだ?年間 の賣上實績は?34万ドル程度で?このうちの半分ほどが輸出による ものだ?輸出初期の2015年の輸出額は4万ドルだったが? 輸出額が 每年增加していったことがこの背景にはある?今年の輸出額も增加 するものとみられている?今年5月の釜山貿易商談會で出會った日本 と中國のバイヤ―から輸入の問合せがあるなど?輸出量の擴大にも 明るい兆しがある?特に?ベトナムで製品に對する反應が好評で? 輸出量が增加するものとみている?ファン代表は?「日本のあるコン ビニエンスストアチェ―ンから現在?輸出が行われていない『生サツ マイモ粉』に對して輸入の問合せがあるなど?いくつかの製品に對し て關心をもっていただいている」とし?「ベトナムの場合?製品に對 する評價も良く?當社の製品のようにサツマイモで作った加工食品 がないため?輸出量はさらに伸びていくと期待している」と述べた?
Inquiries Jonaegi Sweet Potato Co., Ltd Tel +82-51-403-9996 Fax +82-51-404-4528 E-mail bm06000@naver.com Website sweetpo.alltheway.kr
July 2019 27
Well-being Food
Sesame Oil & Perilla Oil with Korean Traditional Taste 出口韓攻傳統味道低溫忘趺芝麻油?蘇子油
28 Korea Agrafood
由醴泉Eomui Chamgireum採用低溫 忘趺工藝生産的芝麻油(Sesame Oil)和蘇 子油(Perilla Oil)正在出口美攻市場?最 近，一種捲未格炒熟的生干蘇子採用低溫 干燥方法壓趺的生蘇子油(Fresh Perilla Oil)，以其卓越的味道及健康成分受到世 人的喜愛?産品蜈受美攻芎地消費者的歡 迎，因此，以洛杉磯爲中心的出口量也在 不鉤增加?
差別化的健康成分受美攻消費者歡迎
Participating in local and international fairs, Yecheon Eomui Chamgireum drums up its sesame and perilla oil products.
echeon Eomui Chamgireum exports sesame oil and perilla oil which both use low temperature extraction method to the United States. As fresh perilla oil is healthy and tasty, it is also another type popular within the Americans. This oil uses clean perilla seeds after removing moisture, then is dried at low temperature without roasting. Currently it’s exported to Los Angeles, USA and exports are steadily growing.
Y
Attracts the American consumers with differentiated healthy ingredients Sophia, a 43-year-old housewife from Los Angeles said that, “I got to know Yecheon Eomui Chamgireum from my Korean friend 2 years ago and purchased the product at nearby imported goods store. I have always tried to buy it because it has a good flavor. Perilla oil is known to be full of Omega 3 and sesame oil is good for beauty and health. Also the fact
that their oils are extracted at low temperature makes me feel healthier.” She emphasized on the distinctive taste of the product. The secret of the popularity is that Yecheon is a region abundant of sunshine and it’s home for high quality of sesame seeds, which is the main ingredient used. Here, more than 100 farmers are engaged in production. The facility has received ISO certification, which is equipped with HACCP certified state-of-the-art automatic production system.
居住在美攻洛杉磯的43歲主婦Sophia認 爲，醴泉Eomui Chamgireum有着差別 化的健康味道，翡說道，“我是在兩年前通 過韓攻朋友知道醴泉 Eomui Chamgireum的，幷在附近的進口食品商店首次 購買吃過后袈得味道蜈香，所以現在一直 在買”?翡還說，“尤其是，富含斛米伽3成 分的蘇子油和有益于美容和健康的芝麻 油，採用低溫忘趺工藝生産，感袈越吃越 健康”? 醴泉Eomui Chamgireum之所以暢 銷，其秘訣在于使用了日照量酪富的天賜 芝麻主産地醴泉地袴100多農戶生産的優 質芝麻爲原料?而且還具有獲得HACCP 認嗇的最新自動化設備生産係統和獲得 ISO認嗇的高水平生産設施?
Well-being food satisfies the taste of international consumers Yecheon Eomui Chamgireum aims to create the highest quality of prod-
July 2019 29
Well-being Food
用健康保健食品滿足世人的口味
Yecheon Eomui Chamgireum has earned trust of consumers with its thoroughgoing quality control.
醴泉Eomui Chamgireum的目標是 生産全世界消費者可放心購買的最優質 産品?所以，生産方式採用的也不是已檢 測出含有對人郞有害物質蓬幷輦成分的高 溫壓趺方式，而是用低溫壓趺方式生産味 道更鮮更香的産品? 而且，産品還要在諶澱罐中諶澱一周時 間，使油質更淸香?松在根(CEO/Song Jae-geun)代憐理事說道，“溫度超過200 度便繇生成致癌物質蓬幷輦，所以我們在 160度低溫下生産芝麻油和蘇子油”?他還 憐示，“盡管現在産品只出口美攻，但隨着 海外客商逐漸了潁産品，我們還計琬將出 口攻頑大到中攻?日本?蒙古等地”?
出口便于旭帶的條狀包裝生蘇子油
ucts that everyone can trust and purchase. Using high temperature extraction can detect a harmful substance called Benzopyrene. As a result, the company insists on using low temperature extraction method to fully enjoy the fresh and flavorful taste. In addition, the content is laid in settling tanks which allows to maximize even clearer and fresher taste. CEO Song Jae-geun said, “Benzopyrene is carcinogenic substance created above 200℃. To avoid this, we produce perilla oil and sesame oil at a low temperature of 160℃. Although our market is only open to USA for the moment, we expect to expand to China, Japan, and Mongolia after gaining some interest from overseas buyers.”
Promote export of easy-to-carry
30 Korea Agrafood
Fresh Perilla Oil in stick Yecheon Eomui Chamgireum has launched hygienic and convenient products for international customers. That the opening of container is sealed with silicone stopper to prevent oil from dripping after use, and also stick-type oil is now available. So it could be consumed easily. The plan is not only to satisfy the Korean’s appetite with sesame oil, perilla oil, and fresh perilla oil, but also to attract foreign customers where healthy food can be found in any country. As the products of Yecheon Eomui Chamgireum are in the finest quality, it has a plan to expand promotions for countries such as China, Japan and Mongolia in order to build an image as well-being foods.
CEO Song Jae-geun
醴泉Eomui Chamgireum還爲海外消 費者推出了便于旭帶的健康産品?爲了防 止使用后漏油安裝了硅膠盖幷推出了便于 芎地消費者方便食用的條狀包裝産品? 松在根代憐理事認爲，産品的出口量在 短時間內繇有大幅度提高，他說道，“爲了 便于海外消費者食用及在常溫下保存，我 們推出了生蘇子油條狀包裝産品?這種富 含斛米伽3成分的韓攻健康食品推向海外出 口市場后，近來蜈受海外消費者的歡迎”? 他們的計琬是讓這種韓攻人喜歡的芝麻 油?蘇子油及生蘇子油，變成世界各攻都 能吃到且芎地人都喜歡的健康食品?尤其 是爲了樹立起醴泉Eomui Chamgireum 是高圭産品?健康産品的形象，計琬以中 攻?日本?蒙古等攻家爲捲象頑大促銷活 動?幷着手開展以芎地人爲捲象的品嘗活 動及進口客商洽談繇等各種營銷活動，積 極進行韓攻芝麻油?蘇子油?生蘇子油是 味美健康食品的宣傳活動? Inquiries Yecheon Eomui Chamgireum Tel +82-54-652-0069 Fax +82-54-652-0677 E-mail yujeong9478@hanmail.net Website www.omui.co.kr
Ingredients & Quantities
Sesame Oil Salad Pasta Pasta with sesame oil? It’s a combination that most people never thought of. But it will quickly bring your appetite back if you put sesame oil in pasta. The biggest benefits of sesame oil is that it lowers cholesterol level in the blood, and it’s good for skin care. If you put salad and chicken breast together with sesame oil, it will be healthy enough to substitute a meal. Here is the recipe of how to cook Sesame Oil Salad Pasta at home.
120g boneless chicken breast, 65g any kind of pasta, 1/2 cup parmesan cheese, a cup of milk, 1L water, 10g salt, 50g ruccola, 3 cherry tomatoes, 3 small paprikas, 30g soy sauce, 10g sesame oil, 30g olive oil, 45g vinegar, 30g sugar, 3g diced garlic, 5g lemon extract, 20g apple, 20g onion, a pinch of black pepper
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1. Soak chicken breast in milk to remove poultry smell. 2. Put soy sauce, sesame oil, olive oil, vinegar, sugar, diced garlic, lemon extract, apple, onion, and black pepper into the mixer and blend altogether. 3. Cook pasta in a pot of salted boiling water for 10 minutes. 4. Cut chicken breast into pieces and cook until golden. 5. Put chicken breast, cherry tomatoes, ruccola into a bowl. 6. Toss together all the ingredients, and pour the sauce prepared at Step 2. 7. Serve the food on plate and sprinkle parmesan cheese.
July 2019 31
32 Korea Agrafood
July 2019 33
Processed Food
Korean Yuja & Omija Ade to Forget the Heat Wave
The Story of Yuja As the content of vitamin C for Yuja (citron) is triple the amount of lemon, it is effective in preventing colds and maintaining a beautiful skin.
e Wine Yuja Ric
Yuja Ade
34 Korea Agrafood
The summer has come to Korea, with temperature reaching almost 30℃. There are many ways to avoid the heat during the summertime. Above all, a glass of iced sweet drink would be the best way to kill the heatiness. You’ll forget about the hot weather while staying fit, especially if you drink beverages made of Yuja and Omija which boast the highest quality in the world.
The Story of Omija
Omija Mojito
Omija is a red fruit with five flavors, which has numerous benefits.
O m ija S ang ria
July 2019 35
Processed Food
Various drinks with Yuja
Yuja Soda
Yuja Rice Wine
Gin Yuja
Ingredients and Quantities:
Ingredients and Quantities:
Ingredients and Quantities:
150ml sparkling water, 30ml yuja
1 bottle of Korean rice wine,
30ml gin, 150ml club soda (or
concentrated juice & mix, ice
yuja concentrated juice & mix
tonic water), yuja concentrated
Recipe
Recipe
1. Fill up a glass with ice.
1. Pour over the rice wine to a
juice & mix, ice
2. Put sparkling water and yuja concentrated juice & mix together, and stir.
cup. 2. Top up with yuja concentrated juice & mix, and stir.
Recipe 1. Fill up a glass with ice. 2. Put the remaining ingredients and mix altogether.
KJ’s Yuza Ade Base Founded in 1983, KJ began to become a center of attention after developing yuja tea and liquid-based tea. In this way, KJ has opened a gate for tea lovers to enjoy an excellent quality of tea. The Yuza Ade Base, presented by KJ to international consumers, is a product that preserves the taste and aroma of Korean yuja. It’s been developed to simply dilute the extract, which is not a conventional way of drinking a cup of warm yuja tea. The products come in a sachet, so it is handy and easy to store without any risk of damage during transport. As it does not contain thickening agent, you can fully enjoy the natural juice and the unique scent of yuja. The fact that it is rich in vitamin C and citric acid makes it effective in preventing colds and indigestion. The product can be used for beverages such as tea, squash, cocktails, as well as salad dressing. Tel +82-10-3132-2578 Fax +82-504-021-3327 kookjefood.com/images/kookje_eng.pdf
36 Korea Agrafood
E-mail kjltdco@gmail.com
Various drinks with Omija
Omija Ade
Omija Mojito
Omija Sangria
Ingredients and Quantities:
Ingredients and Quantities:
Ingredients and Quantities:
omija marmalade, sparkling wa-
60ml omija tea, sparkling water,
omija marmalade, wine, 1/2 ap-
ter, water, ice, lemon
ice, 1 lime, 1 lemon, mint leaves
ple, 1 lemon, 1/2 orange,
Recipe
Recipe
sparkling water 1. Add a handful of ice in a cup.
1. Slice the lime and lemon.
Recipe
2. Mix omija marmalade,
2. Add a handful of ice into a tall
1. Thinly slice apple, lemon, and
sparkling water, and water with
glass with lime and lemon
orange. Pour the wine and put
proportion of 1:2:3.
slices, and mint leaves.
sliced fruits to a bottle. Keep it
3. Lightly garnish lemon on top.
3. Pour over the sparkling water with omija marmalade and squeeze in some lime.
refrigerated. 2. Pour over the sparkling water to a glass. Add wine and fruits.
Omi Premium Series of Munkyeong Omija Valley The Munkyeong Omija Valley is supplied with raw ingredient of omija, carefully selected from farmers who produce safe and the highest quality of omija. The company is focusing on producing products that consumers can trust, such as through introducing traceability system, obtaining ISO22000 and GAP certification. As a result, omija products have been exported to 15 countries. In 2016 and 2017, Munkyeong Omija Valley has supplied the main ingredient for Starbucks’ Omija Fizzio and launched omija drink with Tom N Toms in Thailand. The Omi Premium Series, one of the main export items of the company, is a juice blended with assorted fruits with the original taste of omija. The available flavors are Omija, Omija & Mango, Omija & Watermelon, Omija & Pear. Tel +82-54-552-9000 www.omijamall.co.kr
Fax +82-505-997-9001
E-mail prookwin1@gmail.com
July 2019 37
Hansik Shown on Media
View the show Watch again: https://tv.naver.com/v/8312226/list/458160
Cheese Dakgalbi A Savory Combination of Spicy Dakgalbi & Soft Cheese akgalbi (spicy stir-fried chicken) is one of Korean dishes loved by Koreans and non-Koreans alike. It is made by mixing chicken marinated in sauce, assorted vegetables, and tteok (rice cake), and stir-frying the mixture. Only a glance at this red chicken dish seasoned with a spicy sauce can stimulate the taste buds. This spicy dish can also provide you with fun and pleasure, allowing you to choose accompaniment you like the most from various ingredients including cheese and starch noodles according to your preference. After eating up chicken from the dish, you can still enjoy bokkeumbap (fried rice) made by mixing and stirfrying cooked rice with the remaining sauce. The bokkeumbap alone is also a delicacy. In recent episode of a Korean TV show, “Yo! Welcome to Korea!,� Justin, a member of the cast of the show from South Africa, and his friends ate cheese dakgalbi with relish. The South African friends who tried cheese dakgalbi first time were amazed by the huge iron plate and showed interest in the addictive taste of the Cheese dakgalbi.
D
38 Korea Agrafood
Carbonara Dakgalbi
Cheese Dakgalbi
Various Types of Dakgalbi
Squid added Dakgalbi
Sacheon Mara Dakgalbi
Dakgalbi is made mainly with chicken breast
the Chinese sauce and the Chinese region fa-
and drumsticks that are mixed with a special
mous for their spiciness and offers another
spicy sauce made with gochujang (red pepper
burning taste different from that provided by a
paste), and by stir-frying the mixture on an iron
gochujang, and so on. The new types of dak-
plate. This is what is served as a basic type of
galbi also include some fusion ones made with
dakgalbi by most dakgalbi restaurants in
various ingredients added. They include dak-
Korea. As many foreigners are looking for this
galbi with small octopus added, dakgalbi with
spicy Korean dish, many other types of dak-
squid added, and others. Among the many,
galbi made with various sauces have been in-
cheese dakgalbi which is made with an addi-
troduced to suit their tastes. Yoogane dakgalbi
tion of cheese, is gaining a huge popularity in
restaurant is a typical example. The new types
Japan. In Japan, around Sin-Okubo Station in
of dakgalbi include carbonara dakgalbi which is
Tokyo in particular, there are a growing number
less in spiciness and more in soothing taste,
of restaurants serving cheese dakgalbi.
Sacheon Mara dakgalbi which is named after
July 2019 39
Hansik Shown on Media
Chuncheon, the Home of Dakgalbi Dakgalbi is closely associated with Chuncheon, a famous region of Korea that you can involuntarily think of when it comes to dakgalbi. This chicken dish is originated from Chuncheon, and Koreans usually eat it when they visit this region. There are three famous districts or alleys in Chuncheon that serve dakgalbi, and the representing one is Myeong-dong Dakgalbi Alley. This renowned alley has 50 years of history, and is lined with dozens of dakgalbi restaurants. They serve original dakgalbi which is roasted on a gridiron, in addition to the general type dakgalbi stir-fried on iron plates. What’s more, Chuncheon holds a dakgalbi and makguksu (buckwheat noodles, another famous dish of Chuncheon) festival every summer. So, when you visit Chuncheon around the period of the festival, you can enjoy various attractions there along with dakgalbi.
Going Well with Makguksu Makguksu is another representing food of Chuncheon together with dakgalbi. It is made by putting buckwheat noodles into cold chicken broth. It is a cold dish adding a refreshing and clean taste when it is eaten along with spicy dakgalbi. It is quite digestible because its main ingredient, buckwheat, is free of gluten which can cause indigestion. Makguksu is served with some garnish such as sliced cucumber and boiled egg atop. In addition to the garnish, chopped kimchi with less jeotgal (salted seafood) and red pepper powder is also added to the cold dish to make it more flavorful. You can also enjoy your own version of makguksu by adding various sauces or putting the noodles in kimchi liquid, according to your taste.
40 Korea Agrafood
Exporting Korean Agricultural Products
Jayeon Pumseong Bokkeum (red pepper based) Sauce from Jinsung F.M
Cheese from Dairyzen
clean and eco-friendly farms to
Jinsung F.M produces a variety of
cheese for the first time in Korea in
make its chicken products. The
Korean sauces including japchae
2005, and has been selling various
chicken products are reassuring in
sauce in addition to bulgogi sauce
types of cheese since then. It is
terms of antibiotics because the
and tteokbokki (stir-fried rice cake)
recognized for its safety with a
chicken feeds on functional feed
sauce, and thus you can get any
HACCP certification, and supplying
containing garlic. Further, Harim
sauce you want to make a Korean
its products to domestic major
obtained a Hazard Analysis and
dish from Jinsung F.M. It obtained
companies and foreign companies
Critical Control Points (HACCP)
various safety certifications includ-
in Korea. After it concluded a busi-
certification, and thus the safety of
ing a HACCP certification, a Good
ness agreement with Leprino
its products is reliable. What’s
Manufacturing Practice (GMP) cer-
Foods, a large US producer of
more, Harim introduced an air chill-
tification, and an organic process-
mozzarella, in 2007, Dairyzen has
ing system that chills chicken by air
ing facility certification. With these
been expanding its business with a
in 2011 to improve the levels of hy-
certifications under its belt, Jinsung
conclusion of a USD 84 million of
giene and food safety, and was
F.M is supplying its products to
contract with China effective for five
able to advance into the US mar-
overseas food companies in
years. The dairy company is mak-
ket. Recently, the chicken process-
Japan, Taiwan, and China. Among
ing a step forward in exporting its
ing company exported fresh or raw
many products of Jinsung F.M, a
various cheese products including
chicken meat to Hong Kong to ex-
sauce for stir-fired food is a very
camembert and clelvelle cheese in
pand the markets for its products.
versatile food ingredient that can
addition to mozzarella cheese.
Chicken from Harim Harim is a representative chicken processing company in Korea. Harim uses chicken from certified
Dairyzen produces dairy products including yogurt and cheese. It developed and sold mozzarella
be used in almost all Korean stirTel +82-63-860-2114 Fax +82-63-861-7857 www.harim.com
fried dishes including dakgalbi. This magic sauce enables you to fix a wonderful homemade dakgalbi
Tel +82-33-732-8624 Fax +82-33-732-9462, +82-33-762-9424 www.dairyzen.co.kr
without any help of additives. Tel +82-31-352-0261 Fax +82-31-352-6475 www.jsfm.co.kr
July 2019 41
Monthly People
Kim Jae-sam Nokchawon Co., Ltd. CEO
Various Korean Tea Products Being Exported to About 30 Countries, Gaining High Popularity Nokchawon Co., Ltd. which exports traditional Korean tea
easy to enjoy, and pouch-type products. The tea products
products to about 30 countries in the world boasts the
come in diversified contents and amounts. Kim Jae-sam,
world-class quality of its products. It provides overseas con-
CEO of Nokchawon who has contributed significantly to the
sumers with various types of tea suitable for the lifestyle of
evolution of a traditional Korean tea company to a present
tea lovers around the world. It produces a variety of tea
world-class brand name, discussed the company's plans to
products including portable portion-type products that are
export tea products of Nokchawon.
42 Korea Agrafood
What made you establish the tea company?
I founded Nokchawon in 1992 in the hope of providing high-quality Korean tea to many more consumers at home and abroad such that they can enjoy it to their heart’s content. Korea is one of countries in the world that has a long history and tradition of tea. Korea is geographically advantageous to the cultivation of high-quality tea leaves, and has its own unique tea-processing method. When it comes to Korean tea, there are various terms and appellations. Korean green tea features its unique flavor and scent, and is known to be beneficial to the health of tea drinkers. It can also give you a sense of relaxation and pleasure in your daily lives. It is good for your health and tastes good, and that’s why I founded this company with the confidence and expectation that the interest of consumers in Korean green tea would increase and overseas tea lovers would enjoy Korean tea products.
provided in individual portions and is thus easy to enjoy and convenient to carry, a pouch-type product, and products that are provided in various contents and amounts, according to various consumption styles. What efforts have you made to provide Korean green tea of top-notch quality?
Nokchawon is producing green tea using only unique bluish-green and small tea leaves cultivated in Korea where all conditions and requirements for production of high-quality green tea are satisfied. We are sparing no effort to develop our products by employing different cultivation methods that can bring changes in tea variety, natural color, and contents of healthy elements in tea according to the tastes of consumers and the purposes of use of tea, and by applying detailed steps of processing, blending, roasting, and packing, and enhancing the food functionality of tea.
How did overseas consumers respond to the products of Nokchawon after they tried them?
Can you tell us about the export results you have
Overseas consumers are interested in green tea bag products. Nokchawon employs its own processing and packaging techniques to produce green tea bag products, and these products are highly evaluated for their subtle and rich taste. In addition to the tea bag products, our yuja-cha (citrus tea) products are also receiving a favorable response for their fragrant and sweet taste and popping pulps. There are some overseas consumers who give feedback on a bottled yuja-cha product, saying that they are not familiar with such type of packing and they prefer more convenient products to carry them. Based on the feedback, we provide overseas consumers with various types of products including a portion-type product that is
achieved so far, and your future plan to export tea products?
We exported our tea products to about 30 countries including the UK, the US, and China by 2018, providing the products to major markets, convenient stores, and retail stores for Koreans living there. We are trying our best to communicate with buyers and consumers by conducting market research on each country in the world and participating in various exhibitions. We can thus develop products based on the needs and interest of consumers and the opinions and suggestions of buyers, and supply our products to importers. We are planning to expand our export to South-East Asian and European countries.
Tel +82-2-597-3949 E-mail trade@nokchawon.co.kr www.nokchawon.co.kr
July 2019 43
K-Tour
2018 ‘A Visit To Brewery’ www.thesool.com
Gyeonggi-do 7 Gangwon-do 1 Chungcheong-do 8 Gyeongsang-do 11 Jeolla-do 5 Jeju-do 2
Meet Korean Drinks:
A Visit To Brewery Experience exciting activities through a brewery tour
44 Korea Agrafood
Soju and Makgeolli are the most famous Korean alcoholic beverages abroad. Soju, is exported to more than 90 countries, which has been selected as a favorite Korean drink. Makgeolli is milky, lightly sparkling sweet rice wine with low content of alcohol, so it is in high demand in Japan, United States and China. In addition to Soju and Makgeolli, there are a variety of traditional liquors that are unique and full of characters from different regions. If you are interested in Korean traditional alcohols, it is recommended to visit this place.
About A Visit To Brewery The Ministry of Agriculture, Food and Rural Affairs and the Korea Agro-Fisheries & Food Trade Corporation (aT) select and support ‘A Visit to Brewery’ in order to cultivate exceptional breweries across the country as tourist spot since 2013. This business aims to foster local breweries as a place that combines experience and sightseeing by supporting the improvement of the environment, quality management, development of activity programs, and promotion. Here, you can feel and taste the original flavor of traditional drinks along with fun programs. The breweries are recommended by the local government, and then selected according to strict criteria through a comprehensive evaluation of the agricultural and community linkage, history, and quality. As a total of 34 breweries are designated nationwide in 2018, the visitors can join ‘A Visit To Brewery’ in any regions.
July 2019 45
A Visit To Brewery The Jeju Island Brewery is in Pyoseon-myeon, Seogwipo City of Jeju Island. With its motto of ‘Liquors made by men, in nature not in factory, with men’s hands not with machines’, it has been brewing alcohols for over 4th generations. Two types of liquors such as Gosorisul(40% ABV) and Omegi Malgeunsul(16% ABV) are chosen as intangible cultural properties of Jeju Island, which is still following the traditional brewing method. Omegi Malgeunsul is fermented in the traditional jars, and Gosorisul is directly brewed using the conventional pottery distillation method. Distilling the fermented Omegisul with this pottery will eventually produce Gosorisul. As using this distillation method is difficult and less commercial, it’s what many people avoid but Jeju Island Brewery sticks to this method. Besides, there are no additives other than millet, barley, water, and yeast grown in Jeju Island. The brewery has renovated a house to a fermentation experience site and a small cafe to welcome tourists. There is also a photo wall of Gosorisul in the courtyard, and a small garden planted with millets, which is the main ingredient of their alcohols.
46 Korea Agrafood
Jeju Island Brewery
K-Tour
CEO Kim Hee-sook of Jeju Island Brewery and the entrance of the brewery with the sign for its flagship wine of Gosorisul.
Activity Programs Tasting 15,000 KRW Making yeast 10,000 KRW Making Omegisul 30,000 KRW Brewing Gosorisul (inquiry requested) *Requires a reservation Add 4726, Jungsangandong-ro, Pyoseon-myeon, Seogwipo-si, Jeju-do, Korea Reservation and Inquiries +82-64-787-5046 www.jejugosorisul.com
Activity Programs Site tour & General tasting 10,000 KRW Site tour & Premium tasting 20,000 KRW Brewing experience 30,000 KRW Homemade alcohols 25,000 KRW *Requires a reservation Add 41, Chungyeol-gil, Poseung-eup, Pyeongtaek-si, Gyeonggi-do, Korea Reservation and Inquiries +82-31-683-0981 www.tigercalyx.com
Balgeunsesang Farming Association
CEO Lee Hye-in of Balgeunsesang Farming Association and the sculptural piece of the ‘Tiger Belly Button’ installed at its brewery.
A Visit To Brewery Balgeunsesang Farming Association is located in Poseung-eup, Pyeongtaek, Gyeonggi Province, where they brew Makgeolli called Horangi Baekkop and Sprits called Soho. Horangi Baekkop means Tiger’s Navel, inspired from the shape of the Korean peninsula. That Pyeongtaek is located at the navel level when the peninsular is seen as a tiger, whereas Soho means a smiling tiger. Balgeunsesang Farming Association is not a simple brewery but it aims to be a venue where the culture and arts of Korea are exhibited. In fact, Lee Gyesong, who created the brewery, is a painter who has worked on various pieces of artwork both at home and abroad so you can freely enjoy his paintings in the cafe inside. It takes up to 100 days for alcoholic beverages to mature and go through fermentation without any additives. The location is another bonus point that while brewery is located close to the metropolitan area, you can still feel the rural ambiance. Why don’t you follow along the path leading to the forest behind the brewing house, or stroll around the neighborhood to see a historic shrine of General Lee Dae-won, who contributed significantly at the time of the Japanese Invasion of Korea in 1592.
July 2019 47
aT Briefing
News in July Mongolian Consumers Charmed By Korean Meat Dishes MAFRA and aT held a K-Food sampling event for Mongolian consumers on May 31 when a cultural event, Second Korean Culture Day, was held in Ulaanbaatar. aT operated a K-Food booth at this
K-Food Sales Section to be Opened on Chinese Online Shopping Mall
event where it offers visitors a chance to try various Korean dishes including jeyukbokkeum (stir-fried spicy pork), curry deopbap (curry rice), tteokbokki
food export division of aT, said that
(stir-fried rice cake), and kimchi jeon
Affairs (MAFRA) and Korean Agro-
aT signed MOUs with first and sec-
(kimchi pancake) that are adapted to
Fisheries & Food Trade Corp (aT)
ond-ranked companies in a new field
the tastes of local consumers. Many
signed an MOU with Jingdong, a
of distribution, so-called Online to
Mongolian consumers participated in
Chinese company offering a second-
Offline (O2O), in China, including the
the event showed their interest in meat
ranked e-commerce platform in
MOU signed with Freshippo last
dishes including jeyukbokkeum, and at-
China, on May 31 to open a Korean
April. He said, “Now that we have set
tracted by a pasta salad made with
food section online.
foot on the O2O market that is rapid-
mayonnaise.
The conclusion of the MOU will lead
ly growing in China, we will make fur-
Students at Huree University who visit-
to the opening of the section of
ther efforts to expand the export of
ed the event said it was great to taste
Korea on the Jingdong site
Korean agricultural products and
more Korean dishes in addition to the
(global.jd.com) and also the mutual
food to China.�
ones they had tried before in Mongolia.
cooperation to find Korean food
Jingdong is an enterprise that has
items to be placed on the site and
been doing a variety of businesses
the ways to promote the items. The
including online shopping mall, bank-
Ministry of Agriculture, Food & Rural
MOU is also expected to allow
ing, and artificial intelligence (AI) since
Korean small and medium-sized
its establishment in 2007. It is run-
food companies to promote and sell
ning respective sections for seven
their products through a renowned
countries including the Netherlands
Chinese online channel and advance
and Thailand on its e-commerce
into the Chinese market more easily.
platform. The Korea section is the
Shin Hyeon-gon, a director of the
eighth to be opened on the platform.
48 Korea Agrafood
Global Networks
Offices Overseas aT Center Bases
Paris Vladivostok Seoul Beijing Qingdao Chengdu Shanghai Hongkong Hanoi (Taipei) Hochimin Bangkok
Dubai
Tokyo Osaka
New York Los Angeles
(Singapore) Jakarta
Korea Agro-Fisheries & Food Trade Corporation is leaping toward a new future. We celebrated our 50th anniversary in 2017 and we plan to take a big step forward. Having grown strongly since our establishment in 1967, we are becoming a force for globalization. Our bigger steps will be milestones for tomorrow.
China Beijing Branch Office 603 Room, Block A, Fairmont Tower No.33 Guangshun North Street, Chaoyang Distract, Beijing, 100102, China
中攻北京市朝陽袴廣順北大街 獄院1獄樓1單元6層603室)
(100102 33
E-Mail : beijingat@at.or.kr TEL : 86-10-6410-6120~1, 6210 INTERNET PHONE : 070-4617-5090~1, 7377 FAX : 86-10-6410-6122 Shanghai Branch Office Room 3201, New Hongqiao Central Plaza No.83, LouShanGaun Rd., Changning District, Shanghai, 200336, China
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E-Mail : shanghaiat@at.or.kr TEL : 86-21-3256-6325~7 INTERNET PHONE : 070-7077-6197 070-7077-6199 070-7077-6205 FAX : 86-21-3256-6328 Chengdu Branch Office 2003 Room, Chengdu Ping An fortune Center No.1, Section 3, Renmin South Road, Wuhou District, Chengdu, Sichuan Province, 610041 P.R.C. China
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Southeast Asia
USA
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Jakarta Branch Office The Energy Building 20th FL, Zone F, SCBD Lot. 11A JL. Jenderal Sudirman Kav 52-53, Jakarta 12190 Indonesia E-Mail : jakarta@at.or.kr TEL : 62-21-2995-9032~3, 9035 INTERNET PHONE : 070-4617-2694~5 FAX : 62-21-2995-9034
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(
E-Mail : hkatcenter@at.or.kr TEL : 886-2-2740-5040 INTERNET PHONE : 070-4617-7229 FAX : 886-2-2515-1160 Qingdao Trade Office Room 705, Yuanxiongguojiguangchang Building, No.26, Hongkong Middle Road, Qingdao, 266071, China
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Osaka Branch Office 8F, Nomura Fudousan Osaka Bldg. 1-8-15, Azuchimachi, Chuou-ku, Osaka, 541-0052, Japan
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Middle East Dubai Branch Office (PO BOX 57528) Office #48, SunsetMall, Jumeirah Beach Rd, Jumeira 3, Dubai, UAE TEL : 971-4-339-2213
Hanoi Branch Office #1213, 12th floor., Keangnam Hanoi Landmark 72 Tower, plot E6, Pham Hung Str., South Tu Liem Dist, Ha Noi., VietNam E-Mail : hanoi@at.or.kr TEL : 84-4-6282-2987 INTERNET PHONE : 070-4617-7719, 7724 FAX : 84-4-6282-2989 HoChiMinh Branch Office CJ Building, Floor 3, 2 Bis 4-6 Le Thanh Ton Street Ben Nghe Ward, District 1, Ho Chi Minh City E-Mail : sgtchoi@at.or.kr TEL : 84-28-3822-7503~4 INTERNET PHONE : 070-4617-7183 FAX : 02-838-227-503 Bangkok Trade Office #2102 Level 21, Interchange 21, 339 Sukhumvit Road, North Klongtoey, Wattana, Bangkok 10110 Thailand E-Mail : bangkok@at.or.kr TEL : 66-2-611-2627~9(Extension 12) INTERNET PHONE : 070-4617-7226 FAX : 66-2611-2626
Europe Paris Branch Office Korean Agro-Trade Center, 89Rue Du Gouvemeur Général Eboué (1er etage), 92130, lssyles-moulineaux, France E-Mail : paris@at.or.kr TEL : 33-1-4108-6076~8, 6096 INTERNET PHONE : 070-4617-2699 FAX : 33-1-4108-2016 Vladivostok Branch Office Lotte Hotel Vladivostok 520-522 office, 29, Semenovskaya St., Vladivostok, Russia, 690091 E-Mail : chekov@at.or.kr