The Monthly Magazine of Korean Agriculture & Food
August 2019 vol.286
Taste K-Melons in Different Colors
Special
Into The Farm
Win-Win
Well-being Food
K-Food Enter the New Northern Region
Top-quality Korean Peaches Go Beyond Domestic Market
Dangjo Chili Pioneering The World Market
Date Snacks and Juice Made with High-Quality Dates
August 2019 vol.286
CONTENTS
COVER Watermelon, melon, and Korean melon are considered to be the most typical summer fruits. These are different kinds of melon which come in several colors such as red, green, and yellow varieties with pleasant taste and crunchy texture.
20
Export Story
18
Special
20
14
Photo Story
24
Malaysian International Food & Beverage Trade Fair 2019 (MIFB) in Kuala Lumpur
Into The Farm Top-quality Korean Peaches Go Beyond Domestic Market
Korean Agricultural Products Enter the New Northern Region
Cover Stor y
Win-Win The More You Eat The Lower The Blood Sugar, ‘Dangjo Chili’
28
Well-being Food Cham Mat Daechu Has Raised the Standard of Processed Date Products
Taste K-Melons in Different Colors
06
08
10
12
Beat the Heat with These 3 Ultimate Juicy Melons
The Temptation of Intense Red, Watermelon
The Temptation of Fresh Green, Melon
The Temptation of Refreshing Yellow, Korean Melon
Founded in August, 1995, Published monthly by the
227, Munhwa-ro, Naju City, South Jeolla Province, Korea Tel +82-61-931-0967 Fax +82-61-804-4521 Government Registration Number : Ra-7210 Dated Apr. 26, 1995 Copyrightⓒ by the aT (Korea Agro-Fisheries & Food Trade Corp.) All rights reserved.
32
CEO Lee Byung-ho EXECUTIVE VICE PRESIDENT Shin Hyun-gon (Food Industry & Trade Division)
CONTENTS
August 2019 vol.286
EDITORS Lee Young-ju REPORTERS Lee Hyun-woo (leehw@agrinet.co.kr) Kim Young-min (kimym@agrinet.co.kr)
Hansik Story
Lee Ki-no (leekn@agrinet.co.kr) Choi Yeong-jin (choiyj@agrinet.co.kr) GRAPHIC DESIGNER Jang Yeon-ho TRANSLATORS Park Hye-yun, Sue Cheon (ENGLISH)
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K-Food Recipe Jangjorim, Braised Beef in Soy Sauce
Tamura Yoshihiro (JAPANESE) Park Seo-ran (CHINESE) 36
EDITORIAL BOARD
Hansik Shown on Media Madness Over Onion Cooking In Korea
BEIJING Chung Yeon-su 86-10-6410-6120 (beijingat@at.or.kr) SHANGHAI Park Seong-kook 86-21-3256-6325 (shanghaiat@at.or.kr) CHENGDU Seo Byung-kyo 86-28-8283-3376/86
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Monthly People Song Mi-ryung J&S Global Co., Ltd. CEO
(chengdu@at.or.kr) HONGKONG Lee Ji-jae 852-2588-1614/16 (hkatcenter@at.or.kr) HANOI Kim Chang-kuk 84-4-6282-2987 (hanoi@at.or.kr) HOCHIMIN Choi Jung-ki 84-28-3822-7503
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K-Tour Invite You on a Culinary Journey in Search of Korean Summer Delicacies to Beat the Heat
(atcenterhcmc@gmail.com) BANGKOK Yang Jae-seong 66-2611-2627~9 (bangkok@at.or.kr) JAKARTA Lee Seoung-bok 62-21-2995-9032~3 (jakarta@at.or.kr) TOKYO Kim Ho-dong 81-3-5367-6656 (tokyo@at.or.kr) OSAKA Oh Dong-hwan 81-6-6260-7661 (osaka@at.or.kr) NEW YORK Kim Kwang-jin 1-516-829-1633 (newyork@at.or.kr) L.A Han Man-woo 1-562-809-8810 (afmcwoo@at.or.kr)
Extras
DUBAI Song Bong-seok 971-4-246-0212 (dubai@at.or.kr) PARIS Kim Min-ho 33-1-4108-6076 (paris@at.or.kr) VLADIVOSTOK Shin Jae-hun 7-924-007-1528 (chekov@at.or.kr)
04
K-Food Big Data Korean Paprika Impress The World
QINGDAO Kim Boo-young 86-50-6026-0530 (qingdao_logistics@at.or.kr) EDITED & DESIGNED BY The Korean Farmers & Fishermen’s News #60, Jungdaero 9-gil, Songpa-gu, Seoul, Korea Tel +82-2-3434-9072
46
aT Briefing
Fax +82-2-3434-9077
04 You can see all the contents on Korea Agrafood at the website, www.agrotrade.net.
Vietnam
Indonesia
Thailand
China
Ho Chi MIn 10.31~11.3
Jakarta 7.25~28
Bangkok 9.26~29
Shanghai 4.9~11
Japan
USA
France
Tokyo 9.4~5
NY/LA 7.6~7/7.9~10
Paris 6.13~14
Korean Paprika Impress The World 4 Korea Agrafood
KFo od
The Main Foreign Markets of Korean Paprika in 2018
Japan
Big Da ta
US$ 92.26m / 31,919,892kg
Taiwan
US$ 252,854 / 103,229kg
Hong Kong
US$ 183,324 / 41,133kg
Singapore
US$ 1,623 / 178kg
Malaysia
US$ 503 / 55kg
Paprika, called as ‘a gem of vegetable’, is cherished by many consumers around the world as a low calorie produce with its rich nutrients such as vitamins A and C, iron, and calcium. The Korean paprika is more colorful and vivid than other foreign paprika, and it tastes sweet with a crisp texture. Especially in the Japanese market, Korean paprika has gained tremendous popularity that it occupies more than 75% of imported paprika, which is evaluated that high quality strategy has been successful based on thorough safety management.
The Export Volume of Korean Paprika From 2014 to 2018
79.61m US$
85.21m US$
93.79m US$
89.48m US$
92.70m US$
23,138 tons
29,376 tons
30,276 tons
34,843 tons
31,920 tons
2014
2015
2016
2017
2018
August 2019 5
Cover Story
Taste K-Melons in Different Colors Beat the Heat with These 3 Ultimate Juicy Melons
6 Korea Agrafood
Korea is a country with four distinct seasons, and from August, the scorching heat is raging nationwide which makes you feel like you are sitting in a sauna. In the summer, when people sweat a lot and their energy declines, Koreans often eat fresh seasonal fruits to stay in no-sweat zone. Summer fruits contain a wealth of nutrients with exceptionally high water content, which are very effective in relieving fatigue and restoring energy. Watermelon, melon, and Korean melon are considered to be the most typical summer fruits: The Three Melon Avengers. Not only are they rich in vitamins good for recovering the exhausted body, but also the sweetness bursts inside the mouth when served cold. No wonder they are all time favorites of Koreans. These are different kinds of melon which come in several colors such as red, green, and yellow varieties with pleasant taste and crunchy texture. Read along to get to know more about three types of melon available in Korea.
August 2019 7
Cover Story
, d e R e s n e t of In
n o i t a t p n o m l e T e e h m T ter
Wa
Watermelon, which takes up more than
peeled off like apple, and seedless wa-
rial function. Watermelon is mainly culti-
90% of the water, is an excellent fruit for
termelon. In particular, the benefit of wa-
vated in Buyeo and Nonsan in
hydration and cooling the heat. In the re-
termelon is not only limited to thirst-
Chungcheongnam-do, Jeongeup in
cent poll, watermelon ranked second as
quenching. Watermelon is a great source
Jeollabuk-do,
the fruit most loved by Koreans. As the
of lycopene that gives color to its red
Gyeongsangnam-do. In order to pro-
wide variety of watermelons is more
flesh, and a powerful antioxidant; other
duce the high quality watermelon from
and
Haman
in
available now, it has been popular both
benefits include improving immunity and
these regions, striving efforts are contin-
at home and abroad such as yellow wa-
help combat the cancer cell growth. As
ued such as adopting cutting edge wa-
termelon which is yellow in its flesh and
citrulline is rich in watermelon rind, it
termelon sorter.
shells, mini watermelon that can be
helps improve blood circulation and arte-
8 Korea Agrafood
A Simple Way to Enjoy Watermelon
Watermelon Punch 1. Scoop out 200g watermelon(or can be cut in 1.5cm cube) in a large bowl. 2. Add 500ml milk, 200ml cider, 15ml syrup(honey or sugar), and ice. Mix well.
Additional Info
Seedless watermelon, not genetically modified! There are many consumers who think that seedless watermelons are GMOs. However, since the seedless watermelons produced in Korea are modified by using SWT(Seedless watermelon technology) pollen to remove seeds from watermelons, it can be safely consumed.
Tips
How to Pick a Perfect Watermelon 1. The color of rind and black lines should be clear and vivid. 2. Try the tapping technique for ‘a deep hollow sound.’ 3. Choose a watermelon with a small belly button
August 2019 9
Cover Story Melon is a nutrient-dense fruit which contains iron, niacin, vitamin A, vitamin C, and betacarotene, with high sugar content, soft texture and sweet scent. Because of the perception of high quality fruit, melon is also known as ‘luxury fruit’ or ‘noble fruit.’ In Korea, melons are produced all year round and only the highest quality melons considering taste, color and shape, are selected and distributed. The melons produced in Korea have been recognized by foreign buyers as saying that it is exceptional in terms of quality such as taste and flavor. The melons are currently exported to Japan, Taiwan and Hong Kong, and are strictly managed from cultivation to selection, which are mainly produced from Naju(Seji-myeon) and Gokseong-gun of Jeollanam-do, and Gochang-gun of Jeollabuk-do.
, n e e r G h s e r F f o n o i t a t p m e T e Th on
l e M
10 Korea Agrafood
A Simple Way to Enjoy Melon
Melon Smoothie 1. After cleansing the melon, cut off the tail, and part in half to remove the seeds. 2. Slice the melon into 4 sections into wedges. 3. Put a knife between the rind and flesh to cut it to a good size. 4. Add milk and honey into a blender, and grind it together with melon.
Tips
How to Pick a Perfect Melon 1. The net pattern is even and dense, which is carefully raised up to the top. 2. Regardless of size, the sugar content remains constant. 3. The sweetness hits the peak after 5 days from the indicated date of harvest. After the harvest, it will take 3 days to mature at room temperature.(The melon tastes sweet if the bottom part of the melon is soft.)
Additional Info
Melon is the most common ice cream flavor in Korea! ‘Melona’, an ice cream that Korea’s Binggrae introduced in 1992, is referred as the legend of the domestic ice cream industry. It was the first ice cream with melon flavor, which was a synonym for high quality fruit at that time. As soon as it was launched, it sold more than 20 billion won. ‘Melona’ is loved all over the world that it is even listed on Wikipedia(wikipedia.org), the online encyclopedia.
August 2019 11
Cover Story
The Temptation of Refreshing Yellow,
Korean Melon
A palm-sized, bright yellow Korean melon may be a bizarre fruit for foreigners, but it is a representative Korean summer fruit with a long history. Unlike other melons, it is characterized by crisp texture. Not to mention the abundant juice and its sweet taste as well. The ‘Korean Melon’ is the name used internationally which was given by Codex Alimentarius International Food Standards in 2016, and is exported to Japan, Hong Kong and Singapore. The most famous Korean melon-producing area in Korea is Seongju-gun in Gyeongsangbuk-do, which accounts for 70% of domestic production. According to a recognized scientific magazine ‘Nature’, Korean melons are a top source of cucurbitacin, which cleanses liver and inhibits cancer cell proliferation.
12 Korea Agrafood
A Simple Way to Enjoy Korean Melon
Pickled Korean Melon 1. Put all the ingredients for pickle water in a pan and boil them in a high heat until they are all melted. 2. Thoroughly wash the Korean melon with salt. Cut it in 4 sections, and scrape the seed out. 3. Fill up a glass container with chopped Korean melons. Pour the pickle water. 4. Close the lid and keep it in a cool place for a day, then store it in the refrigerator. Serve it chilled.
Additional Info
Korean Melons should be eaten unpeeled to be healthier! While it is common to serve the Korean melon peeled, it is better for health when eaten with the skin on as a copious amount of cucurbitacin for cancer prevention is concentrated under the rind. The crunchy taste also doubles. You can also grind the whole Korean melon and drink like juice. You can enjoy it smooth and the nutrient is absorbed faster, especially when milk is added.
Tips
How to Pick a Perfect Korean Melon 1. Choose a smaller Korean melon than something too big, as its sugar content is higher. 2. The bright and deep yellow color unique to Korean melon, is well ripen. 3. When you tap, you should have a full shallow sound. If the sound is too dull, it may be a Korean melon with excessive water.
August 2019 13
Special
Korean Agricultural Products Enter the New Northern Region The Opening of the aT Branch in Vladivostok to Help Boost Export Growth of Korean Agricultural Products
14 Korea Agrafood
aT Branch in Vladivostok is expected to prime the pump in increasing the Korean agricultural product exports to the new northern regions.
he new northern region is emerging as a new export market for Korean agricultural products. The population of 14 countries including 12 CIS and Poland and Mongolia is 289 million, which is about 6 times that of Korea. The GDP is also worth USD 2 trillion, making it one of the latest growth engines to expand Korean agricultural exports. Recently, the export performance of the new northern region is showing a positive sign. Last year, the exports of Korean agricultural pro-
T
ducts in this area totaled USD 340 million, an increase of 17.3% over the previous year. Thus, a decent result is also anticipated this year. The Korea Agro-Fisheries & Food Trade Corporation(aT) branch office in Vladivostok opened in July is expected to play a role as a link in expanding the exports. The Russian Far East region, where the Vladivostok branch office is located, is a major market in the new northern region, so it is suitable to carry out a trial for confirming the preference for Korean agricultural
products prior to export business. Above all, it is expected to demonstrate synergy with employees who are able to communicate and understand the new target. In this regard, <Korea Agrafood> presents articles including Korean agricultural products, promising export items on future demand, and interviews with the branch managers in the new northern region, the rising star of Korean agricultural products export market.
August 2019 15
Special
can be consumed anytime anywhere.” Coffee products are also popular as it goes well with local cuisine. An insider from Three C said, “Many coffee items are exported to cold regions like Kazakhstan and Russia, where they often enjoy hot dishes and tea. A creamer called ‘Prima’ is used in many forms for drinking tea or cooking, which continues to remain its name value in the market.”
Aim the new northern region market with Vladivostok branch office The sought after Korean agricultural products in the new northern region More than 80% Korean agricultural products exported to the new northern region are processed foods. Among them, coffee, beverages, noodles, sauces, and snacks are particularly popular. In fact, the export value of these items was USD 115 million last year, which accounted for a high proportion of exports to the new northern region. The reason why Korean processed food is popular in the new market is that it is affordable and convenient, which has been developed to satisfy the taste bud of the locals. Paldo Co., Ltd., also known as KOYA in Russia, is a domestic company which occupies 60% of market share and placed itself under the title of ‘national ramyeon’ in Russia. There
16 Korea Agrafood
are 8 flavors of cup ramyeon and 3 flavors of packaged ramyeon, which have become the essential elements of general dietary life beyond the preference foods. Kim Eung-jun, the Marketing Director of Paldo Co., Ltd., said, “In order to capture the locals’ appetite, we have started developing ramyeon with chicken and pork broth. And currently, ‘Bento Noodle Plus’ with mayonnaise has been launched. The price is in similar range as Vietnamese instant noodles that were widespread in Russian market before. Our ramyeon is loved by the locals due to its convenience such as a flat container with a fork enclosed, so it
With the opening of the Vladivostok branch, a strategic plan will be prepared to increase exports for the new market. The Korea Agro-Fisheries & Food Trade Corporation(aT) has divided the new northern region by countries to explore the existing bestseller products to discover ‘K-Food Only’ items. The most promising export items include mayonnaise, soy sauce, and gochujang, as well as rice snack, kimchi, ginseng, makgeolli, tteokbokki, and frozen foods. Fresh farm products such as strawberries, melons, watermelons, and sweet potatoes also have high potential for export. Along with the environmental characteristics of the region, the opening of Vladivostok office highlights the export prospect by cooperating with large distribution chains of Far East agricultural products sector such as SAMVERI and REMI to expand the market.
Interview
New Northern Export Plan as Described by the Director of aT Branch in Vladivostok
Eastern Russia, particularly in Vladivostok, Sakhalin, and ground of the establishment Khabarovsk regions. In addiof the Vladivostok branch tion, a food culture festival is office. being planned in Moscow and Shin Jae-hoon the Director of aT Branch Korea is trying to expand exVladivostok that can be enin Vladivostok changes with the new northern joyed with local Russians in region countries in terms of the second half of the year. economy, culture, and manpower. In this sense, We will also open a social network account to the aT has also opened a branch office in introduce Koreaâ&#x20AC;&#x2122;s excellent agricultural prodVladivostok in Far Eastern Russia, which is an ucts. important hub to further expand exchanges in the agricultural products industry. As VladivosTell us about your future plan. tok is one of the highest demanded export areas I would like to make the Russian Far East a among the new northern regions, it is necessary new export base for fresh agricultural products. to export our agricultural products to Russia. We will strive to increase the number of local Please introduce to
Agrafood readers the back-
Tell us about the importance of the Russian market where the branch office has been established.
The recent trade between Korea and Russia is USD 24.8 billion, steadily increasing every year. In the first quarter, Korea has ranked first in the Russian Far East trade. During the KoreaRussia summit, the two presidents exchanged views on expanding exchange and cooperation. For that reason, a significant progress is needed in the real economy sector accordingly.
consumers who look for our fresh goods through continuous marketing such as adding exclusive kiosks. In addition, we will act as a bridge to help find buyers and discover promising new products that will enable Korean exporters to pioneer the western markets of Russia, which is undergoing many difficulties.
What business plan do you have this year?
First, we plan to enlarge the supply of healthy and safe fresh agricultural products in the Far
August 2019 17
Photo Story
◀ MIFB introduced
various dishes made from Korean onions. Visitors are taking photos at onion promotion stand.
▶ A cooking show by
professional chef using Korean onions such as onion chicken ribs and onion jam attracted visitors with interesting performance and foods at onion promotion stand.
Malaysian International Food & Beverage Trade Fair 2019 (MIFB) in Kuala Lumpur Malaysia, one of the most representative Islamic countries in Southeast Asia, is a hub for halal market with high export power to other Muslim countries. Thus, exporters are evaluating Malaysia as a key region which serves as a bridgehead for Southeast Asian export markets. This year, the Ministry of Agriculture, Food and Rural Affairs(MAFRA) and Korea Agro-Fisheries & Food Trade Corporation(aT) have arranged the Korea Pavilion along with 31 Korean exporters and municipalities in MIFB from June 26 to 28. <Korea Agrafood> introduces Korean agricultural products in MIFB and Kuala Lumpur.
▲ In Malaysia, K-Fresh Zone and retail stores are opened
where you can buy fresh goods over 20 items. ▶ Malaysian consumers, who visited the K-Fresh Zone of
Jaya Grocer at Empire Shopping Gallery in Kuala Lumpur. 18 Korea Agrafood
▲ Visitors are smiling and waving their hands after sampling fresh fruits at an exhibi-
tion stand which displayed fresh agricultural products from Korea such as pears and apples on June 27. ▶ Visitors are sampling Korean food such as Japchae(stir-fried glass noodles and
vegetables) ▼ Teazen, a Korean exporter, and KMT JAYA, a Malaysian importer, signed an ex-
port agreement worth USD 400,000 on June 28.
▶ The members of AFLO in Kuala Lumpur are in-
troducing Korean agricultural products. ▼The AFLO members are guiding the visitors to
the Korean Food Pavilion.
August 2019 19
Into The Farm Gyeongsan peach farm cooperative
Gyeongsan peach farm cooperative called Gyeongsan Boksunga Yeonguhoe has built up its experience and technique in cultivating peaches of world-class quality through field trips to advanced agricultural countries and outstanding domestic farms having skilled peach cultivating techniques over the last 20 years. With this valuable experience and technique, it is now recognized for the highest equality of peaches it produces. The peaches of the cooperative are not only selling at the highest price on the domestic market but also capturing the tastes of locals in overseas markets including Hong Kong and Taiwan. The fruit is receiving favorable responses from Southeast Asian consumers, and Taiwan is emerging as a new export market followed by Hong Kong.
A
Learning World-class Peach Cultivating Techniques from Everywhere The cooperative was established in 2008 by about 140 member farms. Behind the achievement of the worldclass peach cultivating techniques were the unremitting study and the tenaciousness to learn the advanced cultivating techniques from everywhere. Choi Jae-won, president of the peach farm cooperative said, “learning the basics of cultivation is a first thing to produce high-quality peaches. Over the last 20 years since the establishment, we have visited many peach orchards in advanced agricultural countries every year and learned a lot about shapes and types, and varieties of peaches, and cultivation techniques,
20 Korea Agrafood
Top-quality Korean Peaches Go Beyond Domestic Market
生産攻內最優乃至世界最優質的桃
20多年來，慶山桃硏究繇通過向先進農 業攻及攻內具備最先進栽培技術的優秀農戶 參觀縯習等掌握了生産世界最優質桃的栽培 技術?隨着産品質量的提高，不僅銷魔價格 位居攻內消費市場的榜首，而且在香港及臺 膿市場也深受芎地消費者的靑器?近來，産 品在東南亞消費者中的反響也不錯，訣香港 之后臺膿也開始成爲新的出口市場?
只要是世界最先進的栽培技術絞裏 都是縯習之地
慶山桃硏究繇是由140多家農戶旭手成立 于2008年?慶山桃硏究繇之所以擁有世界 最先進的桃栽培技術迲的是他們不鉤的硏究 和努力縯習各地先進的栽培技術? 崔在元慶山桃硏究繇繇長說明道，“要生 産出優質的桃需要從栽培技術開始縯透?在 硏究繇成立20多年的時間裏，我們每年都 要到先進攻家參觀縯習樹形?品種及栽培技 術幷通過組織討論和硏究掌握新的栽培技 術”?尤其是，不論是攻內還是攻外只要聽
Choi Jae-won Gyeongsan Boksunga Yeonguhoe works to produce top-quality peaches by acquiring new farming technology and improving its own skills.
August 2019 21
Into The Farm Gyeongsan peach farm cooperative
and acquired our new cultivation techniques and know-hows through many discussions and research.” According to him, the cooperative members visited places renowned as advanced peach farms, regardless of whether the places are in Korea or other countries, to see themselves how the peach farms produce highquality peaches and improve their advanced techniques to be suitable for the domestic cultivation conditions. Such tireless efforts have finally come to fruition, and the cooperative is now producing top-notch peaches of its own and the peaches the cooperative produces were evaluated as the highest-quality peaches and first exported to Hong Kong in August, 2016.
22 Korea Agrafood
Gyeongsan in Gyeongsangbukdo Blessed with Perfect Peach Cultivating Conditions Gyeongsan in Gyeongsangbuk-do is considered the best area to cultivate high-equality sweet peaches because the annual precipitation is low and a temperature difference between day and night is great. These geographical advantages help the farmers of the cooperative produce sweet peaches with a high level of brix, up to 19 on the brix scale. The peach farm cooperative is working hard with the goal of producing the best-quality peaches such that consumers all over the world trust in its peaches and purchase the peaches without doubt. To this end, the cooperative makes tours for benchmarking five times or more
說絞裏有先進的栽培戶，他們都要親自登門 參觀縯習幷根据攻內的生産穡件通過技術改 良生産最優質的桃?通過這些努力慶山桃硏 究繇生産的桃獲得了質量最佳的評價，幷在 2016年8月首次出口到了香港?
具備天賜桃栽培穡件的慶北慶山
慶北慶山地袴年降雨量少，晝夜溫差大， 是生産高糖度優質桃的最佳栽培地之一?借 助天然的地理穡件慶山桃硏究繇各農戶所生 産的桃糖度可高達19Brix? 慶山桃硏究繇的目標是生産讓全世界消 費者放心購買的最優質桃?爲此，每年都要 組織5次以上標杆縯習參觀，幷且聘請桃生 産領域的專家博士以栽培戶爲捲象進行14 次以上的培訓? 尤其是爲了生産出最優質的桃，通過全 面提高140多家農戶的桃産品質量麟現了質 量的統一幷爲提高出口價格競爭力努力降低 了生産成本?慶山桃硏究繇還迲自己大量生 産和普及了越冬病惡害防治所需的葯芟?這
every year, and invites experts in the field of peach cultivation and arranges education and training sessions for peach cultivating farms 14 times or more every year. Further, the cooperative unifies the qualities of peaches individually produced by the 140 member farms to produce peaches of a consistent high quality, and reduces the production price of peaches to have more competitive price for export. What’s more, the cooperative produces and distributes itself a large amount of some alternative chemicals needed to prevent winter diseases and pests. Compared to commercially-used agricultural chemicals, the alternative chemicals they made are more effective in terms of disease prevention and pest control with a less cost reduced by more than 40%, significantly increasing the price competitiveness for export.
Captivating Taste Buds of Consumers from Hong Kong to Taiwan The peach farm cooperative has increased continuously the amount of export to Hong Kong, from the initial three tons of peaches shipped out to the country in 2016. The cooperative has recently constructed a stable foundation for producing the unified, high-quality peaches of the 140 member farms. It has also strengthened its sorting system to sort out high-quality peaches to be exported such that importers and overseas buyers recognize the peaches as a high-end produce, and is managing and controlling the quality more strictly.
1
2
1. The fruit show, designed to improve the peach quality, helps improve the farmers’ skills. 2. The homeogenous peach quality is highly reputed among South Korean consumers.
Choi said, “the commercial value of the peaches produced by the cooperative is highly recognized for their high sugar contents and excellent texture, and the cooperative has recently concluded a contract to export the peaches to Taiwan and has thus been pouring its energy for the export. The cooperative plans to expand the export through various efforts by participating local sampling events and related exhibitions in Hong Kong and Taiwan, and reinforcing the marketing strategies for local consumers there. The export contracts are on the rise due to the excellent quality of the peaches.” Its success story of how the cooperative produces the world-class peaches and exports them abroad is getting more attention from other peach cultivating cooperatives.
些葯芟不僅防治效果比市面上的産品好，而 且防治費用還能節省40%以上，大大提高 了出口價格競爭力?
從香港到臺膿滿足世人需求
慶山桃硏究繇自2016年首次捲香港出口 3菫桃開始出口量在不鉤地增加?近來，通 過捲140多戶栽培戶生産的桃麟現質量的統 一，完善了生産優質均等桃産品的生産基 礎?同時，還爲了讓海外進口客商了潁慶山 桃硏究繇生産的桃是優質産品，通過加强出 口産品的篩選係統進行嚴格的質量管理? 崔在元繇長說道，“借助高糖度?好口 感?商品性好的優点，近來已侮臺膿簽署 出口合同幷在運作之中?爲了頑大出口，我 們在香港和臺膿芎地通過參加品嘗繇?相關 博覽繇及以消費者爲捲象的市場營銷等活動 謀求頑大出口量?由于産品質量好，所以侮 芎地進口客商的簽約瑠量也在呈不鉤增加之 勢?”慶山桃硏究繇通過栽培戶硏究團郞生 産世界最優質的桃幷成功麟現捲外出口的案 例更令人關注 ?
Inquiries Gyeongsan peach farm cooperative Tel +82-53-852-2387, +82-10-8591-4151 Email hanmaum_fr@hanmail.net Website www.hanmaumfarm.kr
August 2019 23
Win-Win
The More You Eat The Lower The Blood Sugar, Dangjo Chili
食べるほど血糖の上昇を抑える 「糖調唐辛子」 24 Korea Agrafood
angjo Chili is something extraordinary; because it can lower the possibility of diabetes and improves the condition only by eating. Don’t misjudge that Dangjo Chili will have the same flavor, texture, and size just like any other chili peppers though. As it is a differentiated kind, not only in terms of efficacy but also in any features; it has been recognized as a promising export product by Korea Agro-Fisheries & Food Trade Corporation(aT). Recently, it has been designated as ‘health functional food’ in Japan as the first Korean agricultural product. Nongbu Corporation(Dream of Farmer), located in the gui-myeon of Wanju-gun, Jeollabuk-do, started to sell Dangjo Chili, and developed processed products in 2008. The Corporation is searching for ways to export health functional foods to international market along with the slogan of ‘Chili Pepper Lowering Blood Sugar.’
D
Dangjo Chili characteristically boasts a size a couple of times bigger than ordinary chilis and delivers a crunchy munchy mouthfeel as well as paprika-like flavor. The photos shows a Dangjo Chili farm.
Innovation of Chili Pepper, Dangjo Chili Dangjo Chili is a cultivar jointly developed by Rural Development Administration(RDA), Kangwon National University, and Jeil Seed Bio in 2008. With 2 to 3 times the size of ordinary chili peppers, it is sold only in light green color when it contains relatively low sugar before turning red. The texture is crunchy and softer; it also tastes similar to paprika which are distinctive characteristics found only in Dangjo Chili. Kim Gyeong-sul, the Director of Nongbu Corporation (Dream of Farmer), said, “The Foodex visitors in Tokyo last March were surprised to see that Dangjo Chili was way bigger in size although it is same in shape as regular ones. And I was told that it would be great for diet as it easily makes you full. Dangjo Chili is less spicy compared to normal chili peppers. If you eat our chili with your eyes closed, you’ll feel that you are munching on paprika so it can be used for salad was one idea.” The Dream of Farmer also sells the processed products of Dangjo Chili such as tea and juice. Dangjo Chili Tea is brewed from Dangjo Chili leaves with finely chopped Dangjo Chili, and Dangjo Chili Juice is extracted from Dangjo Chili without any additives. This implies that their products stay away from any loss of beneCEO Kim Gyeong-sul fits. Kim said, “Dangjo Chili Tea can be
糖調唐辛子は特別だ?食べるだけで血糖値の上昇を抑え?糖尿病 の改善效果が期待できるという?旣存の唐辛子と味と食感?大きさ は同じものと考えるのは大きな誤算だ?效能はもちろん?大きさか ら味?食感まで旣存の唐辛子とは異なる?製品の機能性が高く認め られ?韓國農水産食品流通公社（aT）から輸出有望品目に選ばれると いう成果も收めた?最近では?韓國の農水産物として初めて?日本 で「健康機能性食品」に指定されるという快擧も成し遂げた?全羅北 道完州（ワンジュ）郡の九耳面に位置する「營農法人ノンブエクム（日 本語で「農夫の夢」の意）」は?2008年の糖調唐辛子の販賣を契機とし て?糖調唐辛子の加工製品を開發?「血糖を調節する唐辛子」という スロ―ガンで世界への機能性健康食品の輸出の道を開いた?
唐辛子の革新?糖調唐辛子
糖調唐辛子は?農村振興廳と江原大學校?第一宗廟が2008年に共 同開發した品種だ?一般の唐辛子の2~3倍に達する大きさを誇る糖調 唐辛子の色は淺黃色で?赤くなる前の比較的糖分 が少ない狀態でのみ販賣される?一般の唐辛子に 比べてやや柔らかく?シャキシャキした食感?パ プリカと似た味も糖調唐辛子にのみ見られる特 徵だ? 金敬述（キム·ギョンスル）營農組合法人ノン ブエクム代表理事は「今年3月に東京で開催された Foodexを訪問したお客樣が糖調唐辛子を見て? 一般の唐辛子と同じ形だが?かなり大きいことが 珍しく?また1つだけ食べても膨滿感が得られ? August 2019 25
Win-Win
Dangjo Chili has been designated ‘health functional food’ in Japan and draws extraordinary attention from Japanese consumers.
carried around and sipped at any time of day. Dangjo Chili Juice is high in health functionality as it contains 10 chilies per pouch, and it is best to drink in 10 minutes after opening to heighten the effect.”
Clinically Proven Health Functional Food Thanks to the large amount of AGI(α -glucosidase inhibitor) contained in Dangjo Chili, it has drawn a striking attention as a health functional food. It is known that the AGI content of Dangjo Chili is 2 to 3 times higher than ordinary chili peppers. AGI is a term for components which controls blood sugar level such as ‘luteolin’, which reduces glucose absorption by restraining blood sugar increase when carbohydrates are ingested. So to speak, you can expect blood sugar decrease even just by consuming Dangjo Chili. In fact, the result of clinical trials conducted at Kyushu National University and Kinji University in Japan, and Yuza Life Science Co., Ltd. from 2015 to 2018 has acknowledged its functions to lower blood sugar, so it has been successfully registered and sold as ‘health functional food’ in Japan last October. Kim emphasized, “Dangjo Chili is the first fresh Korean agricultural product approved for ingredient to cure diabetes by the Japanese researchers, and the related informa-
26 Korea Agrafood
ダイエットにもよいのではないかとの反應を示していた?」とし?「一 般の唐辛子より辛味が少なく?目隱しして食べるとパプリカと錯覺 するほど?サラダのような料理に利用してもよい?との評價をいた だいた?」と紹介した? 營農組合法人ノンブエクムは糖調唐辛子だけでなく?糖調唐辛子 の加工製品も販賣している?糖調唐辛子の葉と糖調唐辛子を刻んで 作った「糖調唐辛子茶」と糖調唐辛子を搾汁して作った「糖調唐辛子ジ ュ―ス」は加工製品であるが?添加物は入っていない?そのため?糖 調唐辛子の本來の效能が低下する恐れはない?金代表は「携帶して隨 時飮むのによい糖調唐辛子茶と?1袋當たり10個の糖調唐辛子が入 り?健康機能性が高い糖調唐辛子ジュ―スの場合?食後10分以內に 攝ることで最高のパフォ―マンスを發揮する?」と說明した?
臨床實驗により檢證された健康機能性食品
糖調唐辛子が健康機能性食品として注目されるようになった背景 は?糖調唐辛子に含まれる多量のAGI成分がある?糖調唐辛子には 一般の唐辛子よりも?AGIの成分が2~3倍ほど多いことが知られて いる?AGIは「ルテオリン」など血糖調節機能がある成分を總稱する もので?炭水化物攝取時にブドウ糖の吸收率を下げ?血糖が上昇す るのを抑制する?食べるだけでも?血糖が下がるという效能が期待 できるということだ?實際に?九州大學と近畿大學?（株）ユ―ザ― ライフサイエンスで2015年から2018年まで行われた臨床試驗の結 果?血糖を下げる機能性が認められ?昨年の10月に日本で「健康機能 性食品」に登錄され?販賣されている?
tion can be checked by inserting the designated number of Dangjo Chili, ‘D123’ in the Japanese functional food database website. In Korea, Chonbuk National University and Wonkwang University conducted a test on rats suffering from diabetes. After feeding Dangjo Chili, the results were seen that the blood sugar level gradually dropped from 180mg to 120-150mg.”
金代表は「糖調唐辛子は韓國の新鮮農産物のなかで初めて日本の硏 究陣により?血糖抑制機能があることを認められたもとで?日本の 機能性食品デ―タベ―スのサイトに糖調唐辛子の指定番號の『D123』 を入力すると關連情報が確認できる?」とし?「韓國でも全北大學校と 円光大學校で糖尿病にかかったマウスを對象として實驗したが?旣 存の180mgだったマウスの血糖値が糖調唐辛子の攝取後に?120~ 150mgに下がったという結果が出た?」と强調した?
Dangjo Chili Pioneering The World Market
世界市場を開拓する糖調唐辛子
Dangjo Chili is currently exported to Japan, USA, and Singapore. The export value is USD 150,000 more or less, showing a steady increase since 2016 when the first export was completed. The buyers in the United States, in particular, expressed an interest in Dangjo Chili products by paying a visit in person, which is a good sign that export volume could grow further. Last month, buyers from Hong Kong and Taiwan are making a negotiation for export, so another positive indication on expanding export countries. The foundation of such achievement was possible thanks to the genuine support by Korea Agro-Fisheries & Food Trade Corporation(aT). Kim mentioned, “We kicked off our business as Wanju’s local specialty, and the aT was the first to suggest expanding to Japan, which has advanced health functional food market. Starting with the export of Dangjo Chili Tea, the aT has helped not only producing our chili but also unifying the export route, as well as the trademark registration for the Japanese brand name of our chili ‘Tochoto Garashi.’ All the contribution by the aT made everything possible that the Dream of Farmer can exist now.” In the future, Nongbu Corporation(Dream of Farmer) will continue to develop various processed items Kim stated, “We hope to expand the production and consumption demand of Dangjo Chili, known to be effective for diabetes treatment, so that everyone can enjoy at home. We plan to increase our export volume with the objective of ‘Until we cure diabetes with Dangjo Chili in every corner of the world.’”
現在?糖調唐辛子が輸出されている國·地域は日本?米國?シン ガポ―ルなどだ?輸出額は15万ドルで?最初の輸出が行われた2016 年以後?繼續的に增加を示している?特に?米國ではバイヤ―が直 接訪問して糖調唐辛子の製品を買っていくなど高い關心を示してお り?輸出量は增加するものとみている?先月には?香港と臺灣のバ イヤ―が輸出の意思を打診するとともに?輸出先の擴大にも靑信號 が燈った?こうした成果をもとに?韓國農水産食品流通公社の支援 があった? 金代表は「10年前?完州郡の特化商品事業で事業を始めたが?韓國 農水産食品流通公社から健康機能性食品市場が大きい日本への進出を 最初に提案された?」とし?「糖調唐辛子茶の輸出を契機として?糖調 唐辛子の生産や輸出の窓口の單一化と糖調唐辛子の日本での商品名 「糖調唐辛子」の商標權を登錄することまで支援を受けた?こうした ことにより?現在のノンブエクムがある」と述べた? 今後も?營農組合法人ノンブエクムは樣?な加工製品を開發し? 糖調唐辛子のグロ―バル化を計畵している?旣に「糖調唐辛子味粃」 と「糖調唐辛子ヌルンジ」は開發が完了し?發賣を控えている?金代 表は「血糖値の上昇を抑える唐辛子である糖調唐辛子を誰もが家で食 べられるよう?生産?消費の對象を擴大していけることを願ってい る?」とし?「『全世界の血糖値の上昇を唐辛子で抑えられるときまで』 という意志で輸出量を擴大していく計畵だ」と抱負を述べた?
Inquiries Nongbu Corporation(Dream of Farmer) Tel +82-63-291-5858 Fax +82-63-221-0858 E-mail sul4054@naver.com Website www.dangjo.co.kr
August 2019 27
Well-being Food
Cham Mat Daechu Has Raised the Standard of Processed Date Products
眞味大棗農園(Cham Mat Daechu), 提升大棗加工品的水平
28 Korea Agrafood
Cham Mat Daechu can maintain its high sugar content of 30 or higher degrees Brix and deliver high-quality jujube, because its harvesting is done only after it is well-ripened.
ujube fruit, or dates, is known to eliminate waste matter from blood vessels, lower a cholesterol level, and help stimulate the appetite and digestion. Further, it is believed to be effective in preventing respiratory diseases, resolving insomnia, and recovering vitality and health, and has thus been used as an essential medicinal ingredient in oriental medicine. There is one who has come forward to promote this versatile little fruit having the various effects to both domestic and overseas consumers, and is now receiving attention. Lee Jae-hye, The CEO of Cham Mat Daechu located in Gunwi in Gyeongsangbuk-do, is the very one.
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Cham Mat Daechu Being More Active in Promoting High-Quality Gunwi Dates
Gunwi in Gyeongsangbuk-do is one of chief date producing districts along with Boeun in Chungcheongbuk-do and Gyeongsan in Gyeongsangbuk-do, and the dates produced in the county occupy approximately 20% of the total nationwide date production. Lee said, “Gunwi is an inland area having a huge daily temperature range, and the fruit grown in the naturally blessed area is very
大棗可消除血管內的旽紘，降低圈固 醇，促進食慾，有助于提高消化功能?而 且還捲預防呼吸係統疾病，治療失眠症及 恢復元槐等有效，是韓方(中秉葯)所必需 的葯材?現有一位將這種具有多種功效的 大棗積極推介給攻內及海外消費者的人 物，翡就是位于慶北軍威的眞味大棗農園 李在惠代表?
眞味大棗農園，積極開展軍威優質 大棗的宣傳
慶北軍威的大棗産量約占全攻大棗産量 的20%，慶北軍威和忠北報恩及慶北慶山 一樣都是大棗的主産地之一?但許多人都 不講軍威是大棗的主産地，因爲他們還不 了潁?李在惠代表說道，“軍威婁于內陸地 袴，晝夜溫差大，所産的水果質優味美? 但許多人不太了潁軍威這憾地名，葉便知 道軍威也不太了潁軍威的大棗”? 据此，李在惠代表通過致力于生産優質 大棗讓更多的消費者了潁軍威的大棗?大棗 一般都是在綠色果時進行收獲的，而眞味大 棗農園的大棗都是在熟透后進行收獲?這也 August 2019 29
Well-being Food
Jujube Juice and Jujube Slice Chips, which are the processed food products representing Cham Mat Daechu, is slowing gaining international recognition. The photo shows international buyers inquiring about the jujube while tasting it.
delicious and excellent in quality. However, it’s a shame that not many people know the place name, Gunwi, and if some know the name, they still don’t know Gunwi dates.” Lee has been working hard producing high-quality dates in the hope of promoting the high-quality Gunwi dates to consumers. In general, dates are harvested when they are still green. However, Cham Mat Daechu harvests dates when they are sufficiently ripen. That’s the secret of keeping a high level of sugar content at over 30 brix. The harvested dates are naturally dried, and then stored at low temperature before made to a processed date product. Lee said, “I had gone through many trials and errors over the last five years to produce high-quality dates since 2009 when I came to the county.”
Date Snacks and Juice Made with High-Quality Dates Lee was finally able to cultivate jujube fruit that is currently pro-
30 Korea Agrafood
duced after many trials and errors. However, as dates produced by other producers were distributed and sold stably, she turned her eyes to processed date products. Lee explained how she produces date products. “Most major date producers distribute dates in their raw state, and use dates of a relatively lower quality as an ingredient to make processed date products. To win the competition against these major date producers, our company started using highest-quality dates to make processed date products.” So the date juice and date slice chips, which are representing processed date products of Cham Mat Daechu, were born. She is thorough about the whole process from selecting raw ingredients while checking a finest flaw with her own eyes, to sorting out dates with her own hands one by one three times and cleaning the dates thoroughly. Only the dates passing through this rigid process can be used as an ingredient for processed date products.
是軍威大棗的糖度保持在30 Brix以上的秘 訣?收獲的大棗格自然干燥后在制成加工 品之前都要低溫冷藏保存?李在惠代表回 顧說，“2009年來到軍威后，爲生産出優 質的大棗格曆了約5年左右的反復試驗過 程，走了不少彎路”?
利用優質大棗生産紅棗片和紅棗汁
李在惠代表格過多次反復試驗，最終培 育出了目前生産的大棗産品?但由于其他 大棗主産袴生産的大棗已形成穩定的流通 銷魔渠道，所以李在惠代表打出了生産大 棗加工産品的招瑠?李在惠代表說明道， “大棗主産袴都是將最優質的大棗以鮮棗的 形態進行銷魔，而大棗加工産品則使用質 量相捲差一些的大棗?爲了能誥在侮其他 主産袴的競爭中更勝一籌，我們開始用最 優質的大棗進行加工産品的生産”? 這就是我們所生産的紅棗汁(Jujube Juice)和紅棗片(Jujube Slice Chips)? 紅棗汁和紅棗片是眞味大棗農園主要的大 棗加工品?産品的加工從選料開始就蜈嚴 格，肉眼檢査及手工挑選格三次篩選幷淸 洗干淨后用于加工品原料?所以，眞味大 棗農園的紅棗片不僅脆感持久且廓乎沒有 碎末?盡管沒有任何添加芟，但大棗固有 的甛味蜈濃? 李在惠代表說道，“2015年入選慶尙北
Thus, the date snack of Cham Mat Daechu can remain as crispy as possible for a relatively longer period of time, and has little crumbs left. In addition, the snack provides unique sweet taste of dates even without any additives. Lee explained how she started producing in earnest processed date products a year after 2015. “When I was selected for a national public contest-based project in a field of ‘female CEOs participating in processing and start-up businesses’ organized by Gyeong-sangbukdo Agricultural Research & Extension services(GBA). Approximately 12 tons of dates(dried dates) are produced annually and only 60% of which selected for their high quality is used to make processed date products of Cham Mat Daechu.” The company is now gearing up to produce more various processed date products including, date sugar, date spread, and date vinegar.
Dates Go Viral, Increasing Domestic and Overseas Sales As processed date products of Cham Mat Daechu including date snacks and date juice made with only a select few ingredients go viral, domestic sales of the products are also increasing. These products are sold to consumers mostly through direct dealings. Lee said, “an amount of date products sold online is merely 2 to 3% of the total sales, and this is because most of consumers who purchased once the date products of Cham Mat Daechu buy the date products again and most of the purchases are made through direct dealings.”
Cham Mat Daechu is making efforts to promote Gunwi dates little by little even to overseas markets. In 2007, the company exported some samples of its date snacks worth of USD 1000. In addition, the company met some buyers to discuss the potential exports of its products to Japan and China, with the export to Indonesia being just around the corner. What’s more, it is also preparing for the acquisition of the certifications such as, for example, the Hazard Analysis Critical Control Point(HACCP) certification and the halal certification. Lee said, expressed her belief, “I cannot make processed date products irresponsibly, because my nephews and nieces, or even myself, may be the ones who eat the date products. Overseas buyers are making inquiries about our products, showing their interest in our products. And I will make continued efforts to be able to go into the global market, putting emphasis on the contribution of dates to health that four to five dates a day can make you live a longer life.”
道農業技術院‘女性代表加工創業領域’招標 項目后，從第二年開始進入了大棗加工産 品的正式生産”?翡還强調說，“我們年産約 12菫(干棗爲准)大棗，其中只有60%左右 格過篩選的優質大棗用于生産加工産品”? 眞味大棗農園還准備生産大棗白糖?大棗 醬(Spread)?大棗醋等各種加工産品?
口口相傳，攻內外銷魔頑大
隨着這種利用精選的原料生産的紅棗片 和紅棗汁等眞味大棗農園産大棗加工品在 消費者中口口相傳，産品在攻內市場上的 銷魔日益紅火了起來?産品大部分都是直銷 給消費者?李在惠代表說道，“通過網上銷 魔等銷魔的量只不過是總銷魔量的2~3%左 右?大部分産品都是直銷給回頭客等消費 者的”? 2017年捲越南出口價値1000美元的紅 棗片樣品等，在海外市場上也開始了捲軍 威大棗的推介?目前，捲印尼的出口在 葉，而且正在侮日本和中攻的客商進行出 口洽談?HACCP和淸眞認嗇也在准備之 中?李在惠代表說道，“我也吃我侄子也吃 的大棗加工品可不能隨便捲付”?翡還憐 示，“海外客商也捲我們的産品蜈感興趣? 堅持每天吃4~5粒大棗可健康長壽，我們將 以此爲突破口積極開拓海外市場”?
Inquiries Cham Mat Daechu Tel +82-10-9398-6742 Fax +82-54-382-3370 E-mail ruby3291@naver.com
August 2019 31
K-Food Recipe
Jangjorim Braised Beef in Soy Sauce ジャンチョリム angjorim is a typical Korean side dish simmered in soy sauce. It could be an unfamiliar Korean food to foreigners, but it’s a dish where shredded beef or pork is braised in soy sauce, sugar, garlic, and so on. In addition to meat such as beef or pork, abalone, eggs and quail eggs can be added according to individual’s preference. As such a good side dish for supplementing protein is made with soy sauce; it certainly seems to be able to satisfy the taste of foreigners. The recipe is also simple. <Korea Agrafood> introduces a variety of soy saucebased Korean food including Jangjorim which can be easily prepared at home.
J
32 Korea Agrafood
ジャンチョリムは?大韓民國の代表的なおかずで?醬 油をベ―スに作る代表的な料理だ?外國人には馴染みの ない韓國料理だが?ジャンチョリムは牛肉や豚肉を大振 りのぶつ切りにした後?醬油と砂糖?ニンニクなどを加 えて煮つめた料理だ?特に?牛肉または豚肉のような肉 類のほかに?好みに合わせてアワビ?卵?ウズラの卵な どを加えて食べることもできる?このように?タンパク 質を補うのにうってつけのおかずのジャンチョリムは? 醬油をベ―スに作るため?外國人の味覺にも容易に滿足 させると見られる?作り方も簡單だ?そこで?<Korea Agrafood>では家庭で簡單に作ることのできるジャンチ ョリムをはじめとして?樣?な醬油ベ―スの韓國料理を 紹介したい?
Dishes Served with Soy Sauce
醬油を利用した樣?な料理 There are many Korean foods you can easily enjoy using soy sauce other than Jangjorim, a representative dish cooked with soy sauce. It is considered as an essential liquid
Rice with eggs & soy sauce
Royal Tteokbokki
This menu is simple yet satisfying, which is
It’s a type of tteokbokki(stir-fried rice cake)
regarded as a soul mate for solo diners.
with the chewy texture and the harmony of
First, make a fried egg and make sure the
sweet and savory soy sauce. First, soak
yolk is half-cooked. Put the rice and a piece
the rice cake in water, and cut shiitake
condiment for those who cook
of butter in a bowl, and top with the fried
mushrooms and beef to a bite size. To shi-
since it casts a spell on food to turn
egg. To finish off, swirl 1 tablespoon of soy
itake mushroom and beef, add 1 table-
it scrumptious. Besides, it is a must-
sauce and 1/2 teaspoon of sesame oil, and
spoon of soy sauce, 1/2 tablespoon of
use resource for most Korean cui-
sesame seeds to match your taste.
sugar, 1 tablespoon of sesame oil, sesame
sine. Stay tuned to learn about sim-
カンジャンケランパプ
seeds, minced garlic and green onions. Put
ple recipes with soy sauce that can be followed at home.
ジャンチョリムは?醬油をベ―スにした代 表的な料理だが?ジャンチョリムのほかに も醬油を活用して簡單に樂しめる韓國料理 は多い?醬油が料理界の安定したサポ― タ―と呼ばれるほど?料理を美味しくする 魔法の調味料なためだ?大多數の韓國料 理で必ず利用される調味料でもある?家 で簡單に作ることのできる醬油を使った 代表的な韓國料理を紹介しよう?
カンジャンケランパプはひとりご飯のソウルメイト と呼ばれるほど?レシピはシンプルだが?安定的に 作られるメニュ―だ?まず?目玉燒きを作る?ただ し?黃身は半熟にすること?ご飯を器に盛った後? バタ―一切れと目玉燒きを順番にのせる?好みに合 わせて醬油を大さじ1杯?ごま油を大さじ1/2杯? いりごまを振りかけて?完成!!
Royal Tteokbokki
the oil in the pan and add all the ingredients prepared, and stir lightly. Then, add 1 cup of water and sauce, then mix.
クンジュントッポギ
トッポギの一種のクンジュントッポギは?ぷりぷ りした餠の食感と甘じょっぱい醬油のハ―モニ― が魅力的な料理だ?まず?トッポギ用の餠を水で ふやかす?そして?椎茸と牛肉を食べやすい大き さに切る?椎茸と牛肉に醬油大さじ1杯?砂糖を 大さじ1/2杯?ごま油を大さじ1杯?いりごま?刻 みニンニク?刻みネギを加えて混ぜる?フライパ ンに油を引いた後?牛肉?椎茸?玉ネギ?人參? キクラゲ?もちを入れてさっと炒める?その後? 水1カップとヤンニョムジャンを加えて炒めれば 完成だ?
August 2019 33
K-Food Recipe
Jangjorim Recipe
01
Chop shishito peppers and red peppers to a good size.
Ingredients and Quantity 700g beef(preferably eye round), 1/2 onion, 5 to 6 pieces of garlic, 1 green onion, 2 shiitake mushrooms, shishito peppers, red peppers, whole black pepper Sauce: 1 cup of soy sauce, 1/2 cup of sugar, 1/3 cup of cooking wine, 2 to 4 tablespoons of honey, 4 cups of water
02
Soak the beef in cold water for 20 minutes to remove the blood.
シシトウと赤唐辛子を食べやすく切ってお 牛肉を冷水に20分間漬けて?血拔きをする? く?
牛肉(ホンドゥケサル：臀部の部位)700g?玉ネギ1/2個?ニンニク 5~6個?大ネギ 1本?椎 茸 2個?シシトウ?赤唐辛子?粒胡椒 ヤンニョムジャン: 醬油1カップ?砂糖1/2カップ?料理酒 1/3カップ?蜂蜜大さじ2~4杯? 水4カップ
03
Fill the pot with water and add shiitake mushrooms, onions, green onions, and whole garlic.
04
After water boils, put in some whole black pepper. Then add beef and cook for another 30 to 40 minutes.
05
Remove the cooked meat first, and then the remaining ingredients. Do not throw away the broth.
鍋に水を多めに入れて椎茸?玉ねぎ?大ネ 粒胡椒を入れた後?水が沸騰したら牛肉を 茹でた肉をまずは取り出した後?殘りの材 加えて30~40分間茹でる? 料も取り出す?ゆで汁は捨てないこと? ギ?ニンニクを加える?
07
Pour 4 cups of broth into the pot prepared from Step ⑤, and boil soy sauce, sugar, cooking wine, and honey.
08
Put the beef to a pot and boil for 15 minutes. Then turn off the heat, and finish off by adding shishito peppers and red peppers.
鍋に⑤の過程でできたゆで汁4カップを入れ て醬油?砂糖?料理酒?蜂蜜を加えて煮腐む? 煮腐んでいる鍋に牛肉を加えた後?15分間 煮腐む?その後?火を止めてシシトウと赤 唐辛子を加えれば完成だ?
34 Korea Agrafood
06
Shred the beef and place it in a bowl.
茹でた牛肉は纖維に沿って食べやすい大き さに裂いて器に盛りつける?
Tips You can use pork instead of beef. If you put beef in water before boiling, the blood will continue to come out and leave bad odor. To get rid of smell, keep on removing bubbles from the boiling process. You can also add in boiled eggs and quail eggs.
牛肉の代わりに豚肉を使ってもよい?水がぐらぐら煮立つ前に牛肉を入れると?肉の臭みがでることがある?茹でる過程で出る灰汁をしっかり取ると臭 みもほとんどない?茹で卵と茹でたウズラの卵を入れて食べてもよい?
Exporting Korean Agricultural Products
輸出農食品
Minsokmeat’s Hanwoo(Korean beef) Minsokmeat directly feeds 25,000 domestic cattle in the largest non-antibiotic Hanwoo farm in Korea. It is processed safely and hygienically in the HACCP certified slaughterhouse and processing facility. Specifically, the Darfresh짋Skin packaging system has tripled the shelf life to maintain the freshness and taste. The fact that the company has exported 300kg of Hanwoo to Hong Kong is also fascinating the overseas market.
ミンソクチンハヌ(Minsokmeat)の韓牛肉 Sonasan & Olle’s Soy Sauce Braised Korean Beef Sonasan & Olle is introducing a product that can be enjoyed easily at home. Soy Sauce
は國內最大の抗生物質を使用しない韓牛農場などで2万5,000頭の韓牛を直接飼育し ている?HACCPの認證を受けたと畜場 加工場で安全かつ衛生的に加工する?特に? Darfresh짋Skinのパッケ―ジで?味と鮮度を維持する保管期間を旣存よりも3倍以上延 ばした?今年5月に?香港へ300kgの韓牛を輸出するなど?海外市場にも注目している?
Tel + 82-54-380-3327
Fax + 82-54-380-3327
www.minsokmeat.com
Braised Korean Beef and Soy Sauce Braised Shiitake Mushroom & Korean Beef use beef grown in Korea as a main ingredient, and the company is confident of its hygiene condition
Korea Mcgguroom’s Mcganjang
as it has obtained HACCP certification.
Korea Mcgguroom is well known for its traditional technique of mak-
の韓牛ジャンチョリム
Sonasan&Olle
家庭でのお手輕レシピがブ―ムになるなかで? Sonasan&Olleは家庭で簡單に食べられるジャン チョリムの製品を披露している?Soy Sauce Braised Korean Beef and Soy Sauce Braised Shiitake Mushroom & Korean Beef
は韓國で育てられた韓牛肉を主原料として? HACCPの認證などを通して衛生的に製造された ものだ?
ing sauce. In addition to ingredient itself, no additives have been included and they only use decade-old crock to mature the sauce. It uses 100% locally grown beans and separates soybean paste to produce a clearer soy sauce after a long period of fermentation.
韓國メックルム(Korea Mcgguroom)のメクカンジャン(Mcganjang)
Korea Mcgguroomは?傳統的な技法により眞心を腐めてジャンを製造す る會社として有名だ?原材料のほかに?一切の添加物を使用せず?數十年間使 ってきた醬油がめや味粃がめのみを使用してジャンを長期熟成して作る?韓國 産の大豆を100%主原料に使用して作る味粃と分離して長い熟成期間を經た澄 んだ色彩の醬油を生産する?
Tel + 82-31-877-0667 Fax + 82-31-877-0664
Tel + 82-54-872-1108
itsolle.com / index_en.php
www.koreamac.co.kr
E-mail mcgguroom@korea.com
August 2019 35
Hansik Shown on Media
View the show Watch again: https://www.youtube.com/watch?v=0hYm1QOJZeo
Madness Over Onion Cooking in Korea nion is an ingredient with infinite ways of cooking, which contains a good mix of spicy and sweet flavors. Not only is it excellent in preventing heart disease and cancer, it is also an admired diet food as well as a treatment for insomnia. In recent years, onion cooking has been drawing attention in Korea, and the influence of Star Chef Baek Jong-won has played a key role in the background. As the price of onion has plummeted due to the increase in production volume compared with normal year, Chef Baek introduced various recipes using â&#x20AC;&#x2DC;all-purpose stir-fried onionâ&#x20AC;&#x2122; on his YouTube channel to expand the consumption. More than 2 million YouTube subscribers are excited to learn about easy to cook and tasty onion dishes.
O
36 Korea Agrafood
How to cook onions According to Chef Baek Jong-won, caramelizing is the basic way of cooking onions. It is a technique to stir fry food until it turns brownâ&#x20AC;&#x2022;when onion is caramelized, it will add a whole lot of flavor quite different from sugar. It is also advised to use cooking oils as butter or olive oil is strong in fragrance, which is mostly used for western dishes. So to say, caramelize with cooking oils to easily blend with diverse dishes such as Korean food. To caramelize onions, heat the pan on high and cook onions for 10-20 minutes, and another 30-40 minutes at medium heat. Whatâ&#x20AC;&#x2122;s important here is not the time, but the color of the onion. Watch until the moisture is cooked away, and onions are left in rich and dark browned color. Cool down the caramelized onions at room temperature and freeze them in an air-tight container or zipper food storage bags, then you can use a small batch each time to boost the sweetness in cooking.
August 2019 37
Hansik Shown on Media
A menu with all-purpose stir-fried onion
Onion soup Ingredients and Quantities -1.5 oz / 1 block caramelized onions(frozen) -1 cup water -1/2 tsp salt -1/3 cup mozzarella cheese
Onion Noodle
-a pinch of dried parsley -a pinch of black pepper -a piece of baguette
Ingredients and Quantities -1.5 oz / 1 block caramelized onions(frozen)
※If the caramelized onions are frozen, melt them at room temperature.
-1 pack of korean black bean noodle -20 fl oz(3 cups) water
Recipe
-1 tsp red pepper taste(gochujang)
1. Put the caramelized onion, water, and salt in a pan and boil for 1 minute.
※If the caramelized onions are frozen, melt
3. Sprinkle dried parsley and enjoy with baguette.
2. Add mozzarella cheese and black pepper.
them at room temperature. ※Depending on the strength of the fire and the type of pot, adjust the amount of water. Recipe 1. Put and boil 3 cups of water and the veg-
Onion sandwich
etable flakes in a pot. Ingredients and Quantities
2. Once boiling, add the ramen. 3. Remove the water leaving 1/2 cup of water.
-1.5 oz / 1 block caramelized
4. Add and mix 1 tsp red pepper taste(gochu-
onions(frozen)
jang) and 1 block of caramelized onions over
-2.8 oz stick butter
low heat.
-4 pieces plain bread -1 Tbsp sugar
5. Put and mix black bean soup base over low
-2 ea eggs
heat.
-5 oz sausages
6. Place the ramen to a bowl and pour olive oil.
-1 fl oz cooking oil -a pinch of salt ※If the caramelized onions are frozen, melt them at room temperature. Recipe 1. Put and mix caramelized onions, stick butter and sugar. 2. Grease a pan with cooking oil and season with salt to cook the eggs. 3. Grease a pan with cooking oil and season with salt to cook the sausages. 4. Cool the eggs and the sausages. 5. Spread butter one side of bread. 6. Put fried egg and sausages on the bread. 7. Cover with other bread.
38 Korea Agrafood
Various onion processing products in Korea
Hyundai Farming Union Corp. ing thirst. Moreover, the children
Most onion processed products
erages after a long research and
often receive both positive and
development, and it has come
can also enjoy as the taste is
negative feedback from con-
into the spotlight as the largest
fresh and sweet. The major sell-
sumers on large factions due to
onion beverage exporter in
ing point of this onion juice is that
the strong smell and its sharp
Korea which achieved export to
there is no pungent smell and
taste in onion. In case of bever-
overseas. The main products are
flavor unique to onions. The or-
ages, there is even severe incli-
onion juice, organic onion extract
ganic onion extract juice is a high
nation of likes and dislikes mak-
juice, and onion vinegar. Among
concentrated extract made from
ing it more difficult to find any
them, onion juice is exported to
organically grown onions, and it
drinks with onion content world-
Japan, USA and Saudi Arabia.
is mainly supplied for patients
wide. The Hyundai Farming
Especially in Japan, it is widely
suffering from diabetes.
Union Corp of Korea has suc-
recognized as a functional drink
ceeded in producing onion bev-
for relieving fatigue and quench-
Tel +82-10-5754-0805
Fax +82-61-454-4477
www.onionkorea1.cafe24.com
August 2019 39
Monthly People
Song Mi-ryung J&S Global Co., Ltd. CEO
Customized Export Marketing by Country Aiming to Export USD 10 Million by 2020 J&S Global Co., Ltd., which exports Korean agricultural
China, USA, Russia, and Hong Kong. <Korea Agrafood>
products to more than 20 countries, was designated as
met CEO Song Mi-ryung, who is proudly promoting the ex-
Certified Trading Company(CTC) in July 2019. Aloe vera
cellence of Korean agricultural products to all over the world,
beverage, frozen foods, and rice roll snack are exported to
and inquired the expansion plans of the company.
40 Korea Agrafood
How did you establish J&S Global Co., Ltd.?
J&S Global Co., Ltd. was founded in January 2012 and has been around for 7 years now. As soon as I graduated from college, I started to work for a public corporation trading company at Jeonbuk Trade, established by Jeonbuk provincial government office. As the company was liquidated in 2003 after 7 years, I had a chance to work for the Jeonbuk provincial government office where I supported the export of agricultural and marine products, and overseas marketing for 6 years from 2009. I have been in this business for 13 years and I started trading business based on my practical experience.
is already widely known to international consumers, but they are expensive in terms of similar products and prices to those of Chinese and Southeast Asian countries. As a result, overseas buyers have always mentioned about less competitiveness in price, so we faced many difficulties when expanding exports. What I still believe is that the quality is the only way to survive, so I always try to maintain the taste and quality of the products. Also we are striving hard to meet the consumerâ&#x20AC;&#x2122;s needs such as packaging design and so on, in accordance with the changing trends of the local market. What are your plans to expand exports in the future?
You have been appointed as a CTC this year, tell us about your performance so far.
After 2 years of establishment, we have exported USD 1 million and received an award of export accordingly. We have been steadily growing and received another award of USD 5 million export last year. In addition, this year we have been selected as a Certified Trading Company by Korea International Trade Association(KITA), and as a promising small-and-medium company by Ministry of SMEs and Startups. Beginning with mere 200 boxes of frozen dumplings at first, currently we export about 280 items to 13 countries mainly in USA and Russia.
We aim to export about USD 10 million to 20 countries by 2020. As beverages are our main items, we are developing healthy tea beverages which have an easier access to the local market, and ready-to-eat instant food which is a trend in the global market. Moreover, we are constantly attending related fairs and supporting promotion. Recently, we are doing our best to enhance the product competitiveness by actively utilizing the development of product and packaging materials, and design support projects by various local government and government agencies.
What do you care the most about exporting Korean agricultural products?
The safety and excellence of Korean agricultural products
Tel +82-63-227-9777 www.jnsglobalkorea.com
E-mail jnsglobal@naver.com
August 2019 41
K-Tour
Invite You on a Culinary Journey in Search of
Korean
Delicacies to Beat the Heat
Ready to Fall For the Chilling Tastes of Naengmyeon, Chogyeguksu, and Makguksu?
42 Korea Agrafood
n the sweltering heat over 30â&#x201E;&#x192;, people look for cold food. Koreans are not the exception. In Korea, naengmyeon (Korean cold noodles) which features the taste of cold broth lingering at the tip of the tongue and the chewy cold noodles, is the representing summer food. Chogyeguksu(cold chicken noodle soup) which is a wonderful combination of a nourishing chicken and sweet-and-sour soup is second to none. Makguksu(buckwheat noodles) which is made with wholesome buckwheat can also help you stand the heat. In addition to these main summer dishes, a bowl of patbingsu(shaved ice with sweetened red beans) is an unbeatable summer treat that culminates a meal, cooling you down to the bone and giving you strength to get through the summer heat. <Korea Agrafood> introduces some Korean restaurants that serve these representing Korean summer dishes.
I
Mulnaengmyeon Byword for Icy Taste
Bibimnaengmyeon Providing Best Spicy Taste
Woolaeoak, which was introduced in various TV pro-
Ojangdong Hamheung Naengmyeon has its solid
grams and in the Michelin Guide in 2017, is one of
fan base for the unique tastes and flavors of the dishes
renowned naengmyeon restaurants in Korea that serves
served by the restaurant. The dishes of the restaurant
its signature Pyeongyang-style naengmyeon. This mul-
feature chewy noodles, clean meat broth that can re-
naengmyeon(cold noodles in chilled broth) is watery-type
lieve an upset stomach, tangy hoe-muchim(spicy raw
naengmyeon that reproduces one originated from
fish salad), and sweet-and-sour sauce. Its signature
Pyeongyang in North Korea. It features meat broth
dishes include bibim-naengmyeon(cold spicy buck-
made with Korean beef, boiled Korean beef slices atop,
wheat noodles), which is a less watery type of
and noodles made with buckwheat, and provides a rich
naengmyeon mixed with spicy sauce, and hoe-
yet clean taste. In addition, pear slices, white kimchi, and
naengmyeon(cold buckwheat noodles with raw fish).
radish slices that double the cooling taste of the cold
The representative dishes can be more delicious with
dish are added. The naengmyeon restaurant offers one
one spoon of sugar. The restaurant offers one helping of
helping of naengmyeon at KRW 14,000. After coming
naengmyeon at KRW 11,000. After coming out of exit 8
out of exit 4 of Euljiro 4-ga Subway Station and turning
of Euljiro 4-ga Subway Station and turning left at the
right at the first corner, and then going straight, you can
Jung-gu Office intersection, and then walking forwards
find the restaurant on your left.
about 100 meters, you can find the restaurant across the street.
August 2019 43
K-Tour
Sweet-and-Sour Chogyeguksu
Made with Buckwheat
Chogyeguksu is made with the addition of vinegar and
Makguksu is a noodle dish made with buckwheat that is
mustard for its unique and pleasantly pungent taste. The
rich in vitamin and protein and known to prevent vascu-
cold dish made with chewy noodles in thin-ice beef
lar damage. Namgyeong Makguksu located in
brisket broth, and topped with chicken breast, provides
Songpa-gu in Seoul was introduced as a famous
a cooling and refreshing taste in addition to a sweet-
makguksu restaurant on a popular TV show called
Makguksu
and-sour taste. Misari Milbit Chogyeguksu located in
Wednesday Gourmet. Makguksu served by this restau-
Hanam in Gyeonggi-do is one of famous restaurants
rant features its meat broth made by fully boiling Korean
serving this cold chicken dish. The main restaurant of
beef and jelly-like resilient noodles made with buck-
Misari Milbit Chogyeguksu is located at 608, Misa-daero,
wheat. The restaurant serves various types of makguksu
Hanam in Gyeonggi-do, near the Misari Motorboat
including mul-makguksu(buckwheat noodle soup) and
Racing Park. If it is a little bit far from Seoul, you can still
bibim-makguksu(spicy buckwheat noodles). You can
find a branch restaurant of Misari Milbit Chogyeguksu at
find the restaurant after coming out of exit 3 of
Coex Mall(B1 J114) at Samseong Subway Station.
Jamsilsaenae Subway Station and turning right at the first corner, turning left at the intersection and turning right at the first corner, and moving about 30 meters and turning left, and then moving about 70 meters.
44 Korea Agrafood
How Far Have You Been in Search of Best Korean Patbingsu? Suyeon Sanbang Suyeon Sanbang introduced in various TV shows was constructed in a style of Korean traditional house. Its representing entry on the menu is danhobak-patbingsu(sweet pumpkin patbingsu). The sweetish ice dessert features the natural taste of its main ingredients with a reduced amount of sugar used, and the enhanced sweet flavor of the little pumpkin. In addition to the pumpkin patbingsu, Suyeon Sanbang serves other Korean traditional tea including, for example, date tea, ginger tea, and omija(schizandra berry) tea. You can find Suyeon Sanbang after taking bus number Seongbuk 03 at a bus stop located 60 meters away from exit 4 of Hansung University Subway Station on line number 4, and then getting off the bus at a bus stop called Ssangdari, and then walking forwards about 200 meters from the bus stop.
Boobing Boobing located in Buam-dong, Seoul, is a bingsu (shaved ice) café that is well-known even to Japanese consumers. It serves an assortment of bingsu including patbingsu, caramel bingsu, strawberry bingsu, and corn bingsu. The café shares the secret of how to fully enjoy each one of bingsu. The secret is scoop a spoonful of ice out of the top without mixing the whole contents, and drink the melted ice through a straw. The café only uses Korean food ingredients including red beans and ice. You can find Boobing after taking bus number 7022 at a bus stop located 150 meters away from exit 3 of Gyeongbokgung Subway Station on line number 3, and then getting off the bus at a bus stop called Buam-dong Community Service Center.
August 2019 45
aT Briefing
News in August
New Yorker Enjoys the Taste of Korean Food & K-Pop Performance The 2019 K-Food Fair in NY was orga-
ing export items such as omija and in-
Jennifer, who tried Ramyeon and
nized by the Ministry of Agriculture, Food
sect food were displayed in the Future
Tteokbokki at the fair, said, “I was curi-
and Rural Affairs(MAFRA) and Korea
booth.
ous about Tteokbokki since one of the
Agro-Fisheries & Food Trade
Especially, the cooking recreated to suit
idol group members who came for this
Corporation(aT) in conjunction with
the local taste such as Spicy Ssamjang
year’s KCON liked, and it was a good
‘KCON 2019 NY’ hosted by CJ ENM at
Pork and Omija Milssam(wheat crepes)
experience to be able to taste it for the
Jacob K. Javits Convention Center on 6
presented by the chefs from the world-
first time. As many K-Pop stars enjoy
and 7 July.
renowned American culinary school and
Tteokbokki, I think I’ll go look for it often
Under the theme of ‘Past, Present, and
CIA were admired enough to disappear in
too.”
Future of Korean agricultural products’
the blink of an eye with the start of tasting.
Shin Hyun-gon, the Director of aT Food
the event was held with the concept of
Export said, “The aT was able to pro-
K-Food’s time travel. While fresh agricul-
mote Korean agricultural products to
tural products such as pears and apples
young fans through this event. We will
were exhibited in the Traditional booth;
do our best to promote our local goods
health food such as ginseng and sam-
more effectively at KCON 2019 Thailand
gyetang which will lead the export of do-
held at the end of this September.”
mestic agricultural products and promis-
46 Korea Agrafood
News in August Promote K-Food in France, the Land of Gourmet buyers were invited from 13 European
Furthermore, Korean organic rice syrup
countries.
and snacks, and sweet potatoes were
During this event, business meetings be-
popular and attracted much attention
tween Korean exporters and European
thanks to the emerging consumption
buyers were arranged, where export
trends of organic and vegan foods in the
consulting results of USD 32 million and
EU. The fair also held special seminars to
export contracts of USD 15 million were
introduce the characteristics of European
made. At this fair, an MOU worth USD
markets and share successful cases of
15 million was concluded for instant
local market penetration to domestic ex-
MAFRA and aT organized the K-Food
Tteokbokki made with Gochujang, and a
porters. Kelly Choi, the owner of Sushi
Fair in Paris on 13 and 14 June, which
contract of USD 10 million for Omija
Daily, who opened 800 Sushi shops in
was set up to expand the export of
Beverage was signed on the spot, which
10 countries across Europe, delivered
Korean agricultural products in Europe.
demonstrates that the Europeans were
various know-how and experiences.
Here, 21 domestic exporters and 34
interested in the new taste to that extent.
snacks, beverages, dairy products, and
Mountain Soju.
Kimchi. Above all, the premium health
The aT has invited specialists in customs
functional food varieties such as lactic
and marketing in China to conduct on-
acid bacteria, nutritional drink mix pow-
site consultations on customs clearance,
der, ginseng, and cordyceps, which can
labeling, logistics, and distribution chan-
easily ingest nutrients, have been very
nels to enter the Chinese market during
The Ministry of Agriculture, Food and
popular. While Korean traditional mush-
the exhibition.
Rural Affairs(MAFRA) and Korea Agro-
room hotpot and pickled vegetables
Healthy and Tasty K-Food Capture Guangzhou, China
Fisheries & Food Trade Corporation(aT)
earned positive comments, infant snacks
have participated in the 19th China
designed with kidâ&#x20AC;&#x2122;s characters,
International Food Exhibition & Import
Patbingsu(shaved ice with red beans),
Food Exhibition(IFE China) from 26 to 28
Yuja tea, and banana milk also capture
June to further expand the export of
young consumersâ&#x20AC;&#x2122; appetites. As a result,
Korean agricultural products.
the export consulting results of USD 27
The Korea Pavilion, which consists of 29
million could have been achieved. In par-
domestic exporters, displayed an array
ticular, an export contract of USD
of products such as red ginseng,
30,000 was successfully signed for Halla
August 2019 47
Astro Joins Promotion of Korean Agricultural Products Astro, one of popular Korean boy groups
Japan. The group met its fans in the
for the next one year and five months,
which is so-called “cheongryang-dol,” a
world through its first world tour, “ASTRO
starting from the participation in the K-
Korean compound word of refreshing
The 2nd ASTROAD TOUR,” last March and
food fair held in New York, the United
and an idol, for its soft drink-like refresh-
April. The boys coined their own buzz-
States, on July 6. The group met its fans,
ing image, was appointed as a model for
words and gave some unforgettable
potential K-food consumers, and others
promoting the export of Korean agricul-
memories to their fans at the last leg of
all over the world, through web-dramas
tural products on July 4. This stylish six-
the tour in Thailand. Ministry of
introducing the charms of Korean agri-
member boy band includes Cha Eun-
Agriculture, Food & Rural Affairs(MAFRA)
cultural food with interesting and enter-
woo who is called “face genius” for his
and Korean Agro-Fisheries & Food Trade
taining stories, and other promoting
surreal good looks, and Moon bin who is
Corp(aT) expect that, together with the
videos.
called “man-jjij-nam” in Korean meaning
emerging global idol group, they can pro-
“We welcome all of you to the K-Food
a beautiful guy coming right out of ro-
mote Korean agricultural exports more
festival. We hope you get to enjoy a wide
mance comics. The boy band is all over
extensively in Southeast Asian countries,
variety of korean foods and give korean
the place playing an active part in Korean
Japan, and the United States which are
agrifood k-foods lots of love and support.
TV dramas and entertainment shows.
considered the center of the so-call hal-
As they will make your meals healthier
This group has been greatly contributed
lyu craze.
and more abundant.” Astro said.
to the K-pop craze, recently topped the
Astro will join the efforts to expand the
week’s album chart of Tower Records in
exports of Korean agricultural products
48 Korea Agrafood
Global Networks
Offices Overseas aT Center Bases
Paris Vladivostok Seoul Beijing Qingdao Chengdu Shanghai Hongkong Hanoi (Taipei) Hochimin Bangkok
Dubai
Tokyo Osaka
New York Los Angeles
(Singapore) Jakarta
Korea Agro-Fisheries & Food Trade Corporation is leaping toward a new future. We celebrated our 50th anniversary in 2017 and we plan to take a big step forward. Having grown strongly since our establishment in 1967, we are becoming a force for globalization. Our bigger steps will be milestones for tomorrow.
China Beijing Branch Office 603 Room, Block A, Fairmont Tower No.33 Guangshun North Street, Chaoyang Distract, Beijing, 100102, China
中攻北京市朝陽袴廣順北大街 獄院1獄樓1單元6層603室)
(100102 33
E-Mail : beijingat@at.or.kr TEL : 86-10-6410-6120~1, 6210 INTERNET PHONE : 070-4617-5090~1, 7377 FAX : 86-10-6410-6122 Shanghai Branch Office Room 3201, New Hongqiao Central Plaza No.83, LouShanGaun Rd., Changning District, Shanghai, 200336, China
中攻上海市長寧袴 婁山關路83 獄新虹橋中心大厦3201室) (200336
E-Mail : shanghaiat@at.or.kr TEL : 86-21-3256-6325~7 INTERNET PHONE : 070-7077-6197 070-7077-6199 070-7077-6205 FAX : 86-21-3256-6328 Chengdu Branch Office 2003 Room, Chengdu Ping An fortune Center No.1, Section 3, Renmin South Road, Wuhou District, Chengdu, Sichuan Province, 610041 P.R.C. China
中攻泗川省成都市武侯袴人民南路3段 1獄成都平安財富中心610041) (
E-Mail : chengdu@at.or.kr TEL : 86-28-8283-3376, 3387 INTERNET PHONE : 070-4617-3266~7 FAX : 86-28-8283-3396
Hongkong Branch Office Room 705, 7F Jubilee Centre, 18 Fenwick Street, 46 Gloucester Rd, Wanchai, Hong Kong E-Mail : hkatcenter@at.or.kr TEL : 852-2588-1614~16 INTERNET PHONE : 070-4617-2696~7 FAX : 852-2588-1919
CENTER 5F)
(Taipei) SKYLINE BUSINESS CENTER 15F, No.159, Sec.1, Keelung Rd., Xinyi Dist., Taipei City, Taiwan
E-Mail : tokyo@at.or.kr TEL : 81-3-5367-6656, 6693~94 INTERNET PHONE : 070-4617-7060~7062, 2689, 3265 FAX : 81-3-5367-6657
臺灣臺北市信義袴基隆路1段159獄15樓)
Japan
Southeast Asia
USA
Tokyo Branch Office Korea Agro-Trade Center, Tokyo Korea Center 5F, 4-4-10 Yotsuya, Shinjuku-ku, Tokyo, 160-0004, Japan
Jakarta Branch Office The Energy Building 20th FL, Zone F, SCBD Lot. 11A JL. Jenderal Sudirman Kav 52-53, Jakarta 12190 Indonesia E-Mail : jakarta@at.or.kr TEL : 62-21-2995-9032~3, 9035 INTERNET PHONE : 070-4617-2694~5 FAX : 62-21-2995-9034
Los Angeles Branch Office 12750 Center CourtDriveSouth, #255, Cerritos, CA 90703, USA E-Mail : losangeles@at.or.kr TEL : 1-562-809-8810 INTERNET PHONE : 070-4617-2692~3 FAX : 1-562-809-1191
(Singapore) Korea Agro-fisheries & Food Trade Corp Indonesia aT Center 16 Collyer Quay Level 20-00 Singapore 049318 TEL : 65-6818-9030 INTERNET PHONE : 070-4617-5094
New York Branch Office 15 East 40th Street Suite 701 New york NY 10016, USA E-Mai l : newyork@at.or.kr TEL : 1-212-889-2561 INTERNET PHONE : 070-4617-2690~1 FAX : 1-212-889-2560
東京都新宿袴四穀4-4-10 KOREA
(
(
E-Mail : hkatcenter@at.or.kr TEL : 886-2-2740-5040 INTERNET PHONE : 070-4617-7229 FAX : 886-2-2515-1160 Qingdao Trade Office Room 705, Yuanxiongguojiguangchang Building, No.26, Hongkong Middle Road, Qingdao, 266071, China
中攻山東省靑島市市南袴香港中路26獄 遠雄攻際廣場705戶) (
E-Mail : qingdao@at.or.kr TEL : 86-532-5566-8870~8872 INTERNET PHONE : 070-4617-5092~3 FAX : 86-532-5566-8873 Qingdao aT logistics Co.,Ltd Qingdao aT logistics co.,Ltd West Shuangyuan Rd.,Liuting Street, Chengyang, Qingdao, China
靑島市城陽袴流享街道雙元路西靑島愛 特物流有限公司) (
E-Mail : qingdao_logistics@at.or.kr TEL : 86-532-6696-2229, 2280 INTERNET PHONE : 070-7938-0865 070-7938-0863 070-7938-0864 FAX : 86-532-6696-2181
Osaka Branch Office 8F, Nomura Fudousan Osaka Bldg. 1-8-15, Azuchimachi, Chuou-ku, Osaka, 541-0052, Japan
大阪市中央袴安土町1-8-15, 野村不 動産大阪 B/D 8F) (
E-Mail : osaka@at.or.kr TEL : 81-6-6260-7661 INTERNET PHONE : 070-7000-4138 FAX : 81-6-6260-7663
Middle East Dubai Branch Office (PO BOX 57528) Office #48, SunsetMall, Jumeirah Beach Rd, Jumeira 3, Dubai, UAE TEL : 971-4-339-2213
Hanoi Branch Office #1213, 12th floor., Keangnam Hanoi Landmark 72 Tower, plot E6, Pham Hung Str., South Tu Liem Dist, Ha Noi., VietNam E-Mail : hanoi@at.or.kr TEL : 84-4-6282-2987 INTERNET PHONE : 070-4617-7719, 7724 FAX : 84-4-6282-2989 HoChiMinh Branch Office CJ Building, Floor 3, 2 Bis 4-6 Le Thanh Ton Street Ben Nghe Ward, District 1, Ho Chi Minh City E-Mail : sgtchoi@at.or.kr TEL : 84-28-3822-7503~4 INTERNET PHONE : 070-4617-7183 FAX : 02-838-227-503 Bangkok Trade Office #2102 Level 21, Interchange 21, 339 Sukhumvit Road, North Klongtoey, Wattana, Bangkok 10110 Thailand E-Mail : bangkok@at.or.kr TEL : 66-2-611-2627~9(Extension 12) INTERNET PHONE : 070-4617-7226 FAX : 66-2611-2626
Europe Paris Branch Office Korean Agro-Trade Center, 89Rue Du Gouvemeur Général Eboué (1er etage), 92130, lssyles-moulineaux, France E-Mail : paris@at.or.kr TEL : 33-1-4108-6076~8, 6096 INTERNET PHONE : 070-4617-2699 FAX : 33-1-4108-2016 Vladivostok Branch Office Lotte Hotel Vladivostok 520-522 office, 29, Semenovskaya St., Vladivostok, Russia, 690091 E-Mail : chekov@at.or.kr