The Monthly Magazine of Korean Agriculture & Food
June 2020 vol.296
Special
Into the Farm
Win-Win
What is the Secret of Freshness of Korean Farm Produce?
Boseong Tomato, Recognized for its High Quality
The Finest Laver is Popular in the World Market
2020 K-F
d
Online Exhibition www.agrotrade.net
What is Agrotrade Online Exhibition The Online Exhibition is an online page which categorizes and exhibits outstanding Korean agricultural products by theme. If you click on the desired products and leave an inquiry, a one-on-one video business consultation can be arranged with the company.
STEP 1
STEP 2
STEP 3
Click on the
Free samples of
A video
product of your
the concerned
consultation will
interest on
product will be
be arranged along
AgroTrade
sent by the aT
with interpretation
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CONTENTS
June 2020 vol. 296
Photo by Dameulstudio
COVER Due to the worldwide spread of COVID-19, food consumption has increased exponentially, and interest in health functional foods with immune-improving effects such as Korean ginseng is on the rise.
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16
What is the Secret of Freshness of Korean Farm Produce?
Cover Story
Korean Health Functional Foods Fascinate the World
Export Story 12
06
Korean Ginseng & Red Ginseng
08
Dangjo Pepper & Perilla Leaves
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12
INTO THE FARM Boseong Tomato, Recognized for its High Quality
20
Korean ‘Functional Food Export Support Group’ Established
SPECIAL
WIN-WIN The Finest Laver is Popular in the World Market Tran Phuong Nam Vietnam Import Buyer
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WELL-BEING FOOD Korean Omija with Five Different Flavors
227, Munhwa-ro, Naju City, South Jeolla Province, Korea Tel +82-61-931-0964 Fax +82-61-804-4521 Government Registration Number : Ra-7210 Dated Apr. 26, 1995 Copyrightⓒ by the aT (Korea Agro-Fisheries & Food Trade Corp.) All rights reserved.
K-Food Story 26
Founded in August, 1995, Published monthly by the
K-FOOD BIG DATA K-Food Up and down
CEO Lee Byung-ho EXECUTIVE VICE PRESIDENT Shin Hyun-gon (Food Industry &
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Trade Division)
ISSUE IN SNS
EDITORS Lee Young-ju
The Infinite Transformation of Techno Female Warrior
REPORTERS Kim Young-min (kimym@agrinet.co.kr) Lee Ki-no (leekn@agrinet.co.kr) Choi Yeong-jin (choiyj@agrinet.co.kr)
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GRAPHIC DESIGNER Jang Yeon-ho
K-FOOD RECIPE Blending Chinese Sauce with Korean Cuisine, Doubanjiang Jeyukbokkeum
TRANSLATORS Park Hye-yun, Sue Cheon (ENGLISH) Tamura Yoshihiro (JAPANESE) Park Seo-ran (CHINESE)
EDITORIAL BOARD BEIJING Chung Yeon-su 070-4617-5090 (beijingat@at.or.kr) SHANGHAI Park Seong-kook 070-7077-6197 (shanghaiat@at.or.kr) CHENGDU Chung Yeon-su 070-4617-5090 (chengdu@at.or.kr) DALIAN Koh Jung-hee 86-134-7856-3887 HONGKONG Kim Suk-ju 070-4617-2696 (hkatcenter@at.or.kr) HANOI Kim Chang-kuk 84-24-6282-2987 (hanoi@at.or.kr) HOCHIMIN Park Il-sang 84-28-3822-7504 (atcenterhcmc@gmail.com) BANGKOK Yang Jae-seong 070-4617-7226 (bangkok@at.or.kr) JAKARTA Lee Seoung-bok 070-4617-2695 (jakarta@at.or.kr) TOKYO Jang Seo-gyeong 81-3-5367-6656 (tokyo@at.or.kr)
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OSAKA Kwon Tae-hwa 81-6-6260-7661 (osaka@at.or.kr) NEW YORK Shim Hwa-sop 1-212-889-2561 (newyork@at.or.kr) L.A Han Man-woo 1-562-809-8810 (fmcwoo@at.or.kr)
Extras
DUBAI Song Bong-seok 971-4-339-2213 (dubai@at.or.kr) PARIS Ha Jung-a 070-4617-2699 (paris@at.or.kr) VLADIVOSTOK Shin Jae-hun 070-4617-3277 (chekov@at.or.kr) QINGDAO Lee Sang-kil 070-7938-0863 (qingdao_logistics@at.or.kr)
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CULTURE & TOUR KBO League Craze in the Home of Baseball
EDITED & DESIGNED BY The Korean Farmers & Fishermen’s News #60, Jungdaero 9-gil, Songpa-gu, Seoul, Korea
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PHOTO STORY
Tel +82-2-3434-9072
Fax +82-2-3434-9077
You can see all the contents on Korea Agrafood at the website, www.agrotrade.net.
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K-FRIENDS STORY
C over Story
Korean Health Functional Foods Fascinate the World
Due to the worldwide spread of COVID-19, food consumption has increased exponentially, and interest in health functional foods with immune-improving effects such as red ginseng is on the rise. In fact, the annual sales of Korea Ginseng Corporation has grown 20% in 2016 with increased demand for red ginseng during the Middle East Respiratory Syndrome(MERS). The global health functional foods market size is projected to reach USD 155 billion this year, which is a 6.4% increase from the previous year. In addition, the Korean government has formed a functional food export support group to look for ways to expand export of health products with proven functionality, including ginseng and red ginseng, perilla leaves, and dangjo pepper.
4 Korea Agrafood
June 2020 5
C over Story
Korean Ginseng
he Korean ginseng has long been used as T a panacea, regardless of East and West, and is one of the most studied plants in the world to this day. It is proven by the scientific name of Korean ginseng, the ‘Panax Ginseng’, which is derived from the Greek meaning allhealing. It is also well-known fact that ginseng was cherished and habitually consumed by King Yeongjo of the Joseon Dynasty, the
6 Korea Agrafood
longest-reigned king of the era. As Korean ginseng has high saponin content, it has excellent efficacy including recovery of body, immunity improvement, and blood circulation. Recently, clinical tests have been conducted to determine whether ginsenosides in Korean ginseng have the effect of strengthening memory and cognitive enhancement.
ed ginseng is made from fresh ginseng R that has been steamed and dried after being washed thoroughly. As it implies from the name, ginseng turns red in the manufacturing process. The red ginseng is believed to have five major benefits from antioxidant function to improvement of fatigue and blood flow, and it also boosts immune system and memory. In
fact, red ginseng is also officially recognized of its health effects of antioxidants by the Ministry of Food and Drug Safety. In the recent years, it has gained global popularity with a number of red ginseng products, such as red ginseng concentrate, red ginseng beverage, red ginseng capsule, red ginseng tea, and red ginseng sticks.
Red Ginseng
June 2020 7
C over Story
angjo Pepper can reduce the incidence D of diabetes and improve diabetes condition merely by eating it. This is because the pepper contains a vast amount of AGI(α -glucosidase inhibitor) compounds, which is a term widely used for components that have blood sugar control functions, such as lutein. It also lowers the absorption rate of glucose when carbohydrates are consumed, so the increase in
Dangjo Pepper
8 Korea Agrafood
blood sugar is suppressed. As a result of clinical trials conducted by Kyushu National University in Japan from 2015 to 2018, dangjo pepper was registered as a ‘healthy functional food’ in Japan thanks to its function to reduce blood sugar. Type in ‘D123’, the designated number of the dangjo pepper, on the Japanese functional food database site to check out any related information.
Perilla Leaves
erilla leaves are rich in rosmarinic acid, P which is beneficial for cognitive improvement. There are already numerous confirmed studies including systematic reviews(SR). Rosmarinic acid, mainly contained in herbal plants such as rosemary, has been reported to academics as antibacterial, anti-inflammatory and antioxidant compounds, and has recently
been effective in preventing dementia due to protection of the brain nerve. According to the analysis of Rural Development Administration, the rosmarinic acid known to be antioxidant, anti-inflammatory, and dementia-preventive effects in perilla leaves were present 76 mg/g per dry leaf, which is about 7 times more than rosemary(11 mg/g).
June 2020 9
C over Story INTERVIEW
Korean Functional Food Export Support Group Established
Yoon Sang-young Agro-Fisheries Business Office, Trade Environment Response Team Leader
10 Korea Agrafood
he private and public sectors of T Korea are making a concerted effort to support the export of Korean functional food products. As part of the effort, they established a functional food export support group. Korean authorities and related organizations including the Ministry of Agriculture, Food and Rural Affairs (MAFRA), the Ministry of Food and Drug Safety(MFDS), the Rural Development Administration(RDA), the Korea National Food Cluster(or Foodpolis), the Korea Food Research Institute(KFRI), and the Korea Agro-Fisheries & Food Trade Corporation(aT) will take part in the initiative. The export support group will arrange and carry out plans to reinvigorate the export of Korean agricultural products in the short term, and establish scientific grounds and conduct information research in the medium and long term.
It is currently making thorough preparations for getting recognition for the functionality of ginseng, which is Korea’s representing health food, from some countries advanced in terms of functional food including the United States, countries in Europe, and Japan. The export support group will conduct various activities for each country. For Japan, it will help some Korean agricultural items including perilla leaves, perilla oil, and ginseng be registered in the functional food reporting and labeling system in Japan, and conduct marketing strategies to promote Korean functional food to consumers and buyers. For China, it will conduct marketing strategies for Korean food items that help strengthen immunity by making the best use of online and offline sources. For South-East Asian countries, it will reinforce online and offline promotion-
al events and marketing strategies to promote the excellence of ginseng products especially in some emerging markets such as Vietnam. For American and European countries, it is planning to conduct in-depth analyses on related functional food policies or regulations of each country and collect related information, and arrange joint research between domestic and foreign research centers or institutions. After the COVID-19, the global market for health and functional foods is expected to grow further. So the export support group will provide systematic support from overseas system registration to marketing so that Korean agricultural products and food can advance into the foreign markets that are renowned for health functional foods including Japan and the United States.
June 2020 11
Into the Farm
Boseong Tomato Recognized for its High Quality 品質の高さが認められている寶城トマト
12 Korea Agrafood
Boseong, Jeollanam-do, surrounded with the best natural environment, is one of the regions with the highest production of tomatoes in Korea. The quality of tomatoes cultivated in the area is widely known to be exceptional thanks to the temperature difference of day and night. The Farming Cooperative Corporation of Boseong Horticultural Products Processing Center exports tomatoes with removed leaves, which is sought-after in overseas markets such as Japan.
天から與えられた豊かな自然環境を維持する全羅南道の寶 城は、韓國でのトマトの生産量が最も多い地域のうちの1つ で、晝夜の氣溫差が大きく?トマトの品質が高いことで定 評がある?特に?寶城園藝産地流通センタ―營農組合法人 はヘタを取ったトマトを輸出しており?日本など海外市場 で人氣を集めている?
Exports of leafless tomatoes are gaining popularity The Boseong Horticultural Products Processing Center has recorded the exports of USD 466,500 in 2019. Although it is a small amount compared to the total sales of USD 2.455 million, the export performance is expected to develop significantly in the future. This is because the quality of Boseong tomatoes is accepted in Japan and Taiwan, and additional orders are rushing in. In particular, exported tomatoes to Japan are picked without leaves and packaged upside down, for which Japanese buyers are willing to pay extra and enlarge imports. The President Kim Yong-ok said, “Most of the product is exported to Japan. As the word of mouth has been spread out, the Japanese buyers have offered to double the export quantity late-
ヘタを取り除いたトマトの輸出で人氣を集める
寶城園藝産地流通センタ―は?2019年に46万6,500ドル の輸出實績を上げた?全體の賣上の245万5,000ドルに比 べれば少ない金額だが?今後?輸出實績は繼續的に增加 していくという見通しとなっている?日本と臺灣などで 寶城トマトの品質が認められ?追加注文が殺到している ためだ?特に?日本への輸出用トマトはヘタを取って逆さ にして包裝するが?日本のバイヤ―は特に問題なく追加費 用を支拂い?輸入を增やしている? 金容玉（キム·ヨンオク）代表は?「生産したものの大部分 は日本へ輸出している?味がよいという口コミが廣がるに つれ?最近では日本のバイヤ―から輸出量を2倍に增やし てほしいとの提案があった?ヘタを取ったトマトを逆さに して包裝すれば?一目でトマトの狀態を確認できるため? 日本のバイヤ―から好まれている?少なくとも2倍以上の 輸出を擴大できるという狀況で?今後はトマトの輸出を擴 大していく計畵だ?」と强調した?
June 2020 13
Into the Farm
ly. If you package the topped tomatoes upside down, you can immediately check the condition of the tomatoes at a glance, which can satisfy Japanese buyers.”
Enhance competitiveness by securing safety and eco-friendly cultivation Boseong Tomato is produced safely with GAP certification. As safety management for pesticides is strong in major export countries, including Japan and Taiwan. In cooperation with the National Rural Development Administration, the Center is fully committed to quality control through gaining information on applied medicinal materials in addition to cultivation education. The tomatoes are carefully selected which are not damaged on the surface to
The Boseong Horticultural Products Processing Center is putting effort into eco-friendly cultivation by installing insect screens in greenhouses.
14 Korea Agrafood
安全性確保と親環境栽培で競爭力をUP
寶城トマトはGAP認證など安全な生産のために最善を盡 くしている?主要輸出國の日本はもちろん?臺灣も農藥な どに對する安全管理が嚴格なためだ?政府機關の農村振興 廳と協力し?適用藥劑に對する情報はもちろん?栽培敎育 など品質管理に万全を期しており?表面に傷がないトマト のみを細かく選別して付加價値を高めている? さらに?寶城園藝産地流通センタ―は近隣の生活ごみの燒 却場の熱を暖房に活用するとともに?生産費を節減してお り?溫室に防蟲ネットを設置するなど?親環境栽培のため の努力も惜しんでいない? 金代表は「輸出先で許可された藥劑のみ使用し?栽培過程 においてGAPで徹底して管理するために?殘留農藥が基 準値を超える場合は?事實上ない?溫室に防蟲ネット施設 を追加で設置し?農藥を基準以下で使用し?燒却場の熱を 使用して生産費を減らして競爭力を高めている?」と述べ た?
increase added value. Moreover, the Boseong Horticultural Products Processing Center is reducing production costs by utilizing the heat from nearby municipal waste incinerators, and is putting effort into eco-friendly cultivation by installing insect screens in greenhouses. The President Kim said, “Since only the medicinal substances approved in the exporting countries are used and thoroughly managed by GAP in the cultivation process, there is virtually no residual pesticide exceeding the standard. We have installed additional insect screening facilities in the greenhouse to use less pesticide, and use heat from incinerators to reduce production costs to increase our competitiveness.”
Produce various sizes of tomatoes to expand exports The Boseong Horticultural Products Processing Center is planning to customize production for individual market in the overseas to expand exports. While tomatoes are mainly exported in 4kg boxes, each country desires different sizes of their preference. The President Kim said, “Usually, 18, 20, and 24 pieces of tomatoes are generally exported based on a 4kg box. We are working on trading 22 tomatoes on the same box as well. This is because tomatoes in different sizes must be distributed to fully maintain the equal quality of exported tomatoes. Since Taiwan prefers small-sized tomatoes such as 28-32 sizes, not like Japan, we are selecting several varieties to meet the demand.” Meanwhile, as of 2019, Korea’s tomato exports amounted to USD 17.486 million, which shows a yearly growth from 2016 to USD 13.341 million. Along with GAP safety certification, and hard flesh with a good storage advantage, the demand for Korean tomatoes continues to increase in Japan, major importer.
輸出擴大のために樣?な大きさのトマトを生産
寶城園藝産地流通センタ―は?輸出擴大のために海外市場 別のオ―ダ―メイド型の生産を計畵している?トマトは主 に4kgの箱で輸出されるが?輸出先ごとに好まれる大きさ が異なるためだ? 金容玉代表は「通常は4kgの箱を基準として?18個と20個? 24個が入る大きさのトマトが主に輸出されるが?今後は 22個が入る大きさのトマト輸出も進める予定だ?樣?な 大きさのトマトを 輸出してこそ?最大限均一な品質のト マトを輸出できるためだ?また?臺灣では日本と異なり? 28~32個など小さいサイズのトマトが好まれるため?需要 に合った品種選擇も準備している?」と明かした? 一方?2019年時点で韓國のトマト輸出額は1,748万6,000 ドルで?2016年の1,334万1,000ドルから每年增加傾向を 見せている?韓國産トマトは果肉がしっかりしており?貯 藏性がよいので?GAPなど安全性もすぐれており?主要 輸出先の日本で需要が持續的に增加しているためだ? Boseong Horticultural Products Processing Center +82-61-853-8982
josung853@hanmail.net
June 2020 15
Special
What is the Secret of Freshness of Korean Farm Produce? 韓國の生鮮農産物?鮮度維持の秘訣は？
16 Korea Agrafood
For fresh farm produce, keeping it as fresh as possible is a vital matter because it has a short shelf life, unlike processed food products. And for consumers, how fresh the produce is comes first to their minds when they pick up one. When it comes to exporting farm produce, the preservation of freshness is a core issue because the produce needs to travel a long distance and endure an extended period of time to be used for distribution. Amid such a challenging situation, exported Korean farm produce has been recognized for its freshness and tastiness. There are some techniques of their own. <Korea Agrafood> introduces these brilliant ideas.
生鮮農産物は加工食品とは異なり?保存期間が短いため鮮度維持が重要だ?消費者が生鮮農産物を選擇する際に最も重要と感 じるのも?どれだけ新鮮なのかだ?特に?輸出農産物は長距離を輸送しなければならないという点で?保存期限を延ばして鮮 度の維持を行うことがポイントとなる?韓國の輸出農産物が新鮮でおいしい農産物と認められているのには?それなりの技術 がある?<Korea Agrafood>がその核心となる技術を紹介する?
MAP, A Core Idea for Preserving Freshness Fresh farm produce can change greatly and abruptly in their quality depending on an environment because they still breathe after harvested. So, during the distribution, the produce may lose their freshness or be perished along the line. Fresh produce to be exported has to go through longer and more complicated processes for distribution compared to when they are distributed domestically. Thus, it is not a stretch to say that how to preserve freshness makes or breaks the export. There were, in fact, some cases where Korean farm produce got too soft or rotten during transportation. Further, the preservation of freshness has emerged as a critical issue all the more because flights are grounded in recent months due to the COVID-19 pandemic. There is another way to export fresh produce, and it is to export the produce by ships instead of planes which require a shorter time to carry the produce to another country. However, shipping out the produce using ships requires a greater amount of time.
MA包裝技術が鮮度維持の核心
農産物は收穫後にも呼吸をするため?環境によっては急激 に品質が變化することがある?その結果?流通過程で鮮度 が落ちたり?腐敗が始まったりすることになる?したがっ て?輸出農産物の場合?流通過程が國內より長いため? 鮮度維持が輸出の成否を握っているといっても過言では
June 2020 17
Special
In the meantime, a Korean technology for keeping the freshness of fresh produce is receiving attention. The spotlight is on Modified Atmosphere Packaging(MAP). A core idea of the technology is adjusting the respective densities of oxygen and carbon dioxide in a package of agricultural products. In addition, through a chlorine dioxide processing-based complex process, it is possible to extend the storage period of the agricultural products. Hong Yoon-pyo, the head of the Postharvest Research Division of the National Institute of Horticultural and Herbal Science(NIHHS), said, “MAP is applicable to all types of agricultural products, but the most important part of applying it is maintaining temperature. In addition to this, efforts to use packaging materials suitable for each agricultural item and pay attention to the advice from experts are also important.”
Favorable Responses from Buyers Importing Korean Fresh Farm Produce MAP is applied to Korea’s main fresh produce items that are to be exported abroad. By applying this advanced technology, it is possible to keep the freshness of the items and draw a favorable response from overseas buyers. This technology is used to prevent a distribution process from being prolonged and the freshness from being degraded due to the decay of the items during the distribution process. For instance, by applying MAP to strawberries that are in good condition for seven to nine days in general, the fruit can remain fresh for 13 to 17 days. Thanks to MAP, even though being exported by ships, the strawberries maintain their freshness even in overseas markets. As for Korean melons, they tend to change in color just in four to five days after they reach overseas markets. However, by applying MAP, the Korean melons can be fresh without browning.
18 Korea Agrafood
ない?實際に?韓國の輸出農産物も輸送過程で熟したり? 腐敗するなどの問題が發生したことも事實だ? 最近では?新型コロナウィルスの影響で各國の航空便が減 ったため?農産物の輸出において鮮度維持がより重要な課 題として浮上してきた?輸送期間が短い航空便の代わりに 船舶を利用することになったことから?輸送期間の延長が 避けられなくなったためだ? こうした狀況で?韓國の生鮮農産物の鮮度維持技術が注 目を集めている?これこそが?農村振興廳で開發された MA(Modified Atmosphere)包裝技術だ? この技術では?農産物の包裝內部で酸素濃度と二酸化炭 素濃度を調節することがポイントだ?ここへ二酸化鹽素を 處理する複合處理を實施し?MA容器に入れれば保存期間 がさらに延びる? 洪倫杓（ホン·ユンピョ）國立園藝特作科學院貯藏流通課長 は?「MA包裝技術は全ての農産物に適用が可能だが?この 技術を適用するときに重要なのが溫度の維持だ?品目ごと に適正な包裝材を使う努力に加えて?專門家の助言を受け 入れることが重要だ?」と述べた? 輸入バイヤ―にも好評 MA包裝技術は?韓國の主要な輸出生鮮農産物に適用が 可能だ?旣に?この技術を適用して鮮度を維持したこと から?海外のバイヤ―もよい反應を示している?流通過程 が長くなったとしても?腐敗により鮮度が落ちることを防 ぐことができるためだ? 實際に?イチゴの場合?一般的に保存期間は7~9日程度だ が?MA包裝技術を適用すれば?13~17日まで延びる? Appication of MAP
?
Before
After
There have been many good responses that applying the technology is more effective in exporting Korean fresh produce to countries with high temperatures. An official of Wolhang Nonghyup exporting Korean melons said, “We apply MAP to Korean melons to be exported to Singapore or Malaysia and maintain a low temperature throughout the whole process for distribution. So, the shelf life increased greatly. It is more effective when it is applied along with thorough temperature control.” Cha Wan-soo, the head of the Agricultural Products Processing Center(APC) of Nonsan Nonghyup exporting strawberries, said, “Taiwanese importing companies highly evaluated that strawberries exported by applying MAP do not get too soft and are not rotten. MAP enabled us to promote the excellence of Korean strawberries abroad with the fruit intact, and we can still harvest strawberries just at the right time without reaping them late in the fear that they go bad halfway.” He showed a high level of satisfaction with the technology.
この場合?船舶を利用してイチゴを輸出することになっ ても?輸出先で鮮度を維持できるので?韓國のイチゴ流通 が可能になる? マクワウリもMA包裝技術を適用しなければ?輸出先で 4~5日程度で變色するが?MA包裝技術を適用すれば?こう した問題が起こらないということだ?特に?氣溫が高い國 については?この技術を適用して輸出したときに效果を示 したという評價が主流になっている? マクワウリを輸出する月恒（ウォルファン）農協の關係者は 「マクワウリをシンガポ―ルやマレ―シアへMA技術を適 用し低溫流通で輸出したが?そのときは確實に保存期間が 延びた?MA包裝技術と溫度管理を同時に行えば?效果は ある?」と述べた? イチゴを輸出する論山（ノンサン）農協の車宛修（チャ·ワ ンス）農産物産地流通センタ―·センタ―長は?「タイの現 地輸入業者がMA包裝技術を適用したイチゴは熟したり? 腐敗したりすることがないという評價をしている?MA包 裝技術の適期にイチゴを收穫し?それにより海外において 味で韓國のイチゴのすぐれた品質を知らしめる機會になっ た?」と滿足感を示した?
June 2020 19
Win-Win
The Finest Laver is Popular in the World Market 最優質高級海苔暢銷世界市場
20 Korea Agrafood
mong Korean export foods, laver is the A best-selling item as it is highly preferred by foreigners. The agricultural corporation JAYEONHYANGGI Inc. has been developing five flavors of seasoned laver products for export such as green tea, pollack roe, tuna, cheese, and cumin(tzuran) since its establishment in 2012. The company is currently in business with Taiwan, China, and Vietnam. In particular, with the active support of Vietnamese local buyer ‘Tran Phuong Nam’, JAYEONHYANGGI was able to successfully enter Vietnam.
Achievement of USD 800,000 export in 2019 The JAYEONHYANGGI Inc. was founded in 2012 in Hadong, Gyeongsangnam-do as a company who handles distribution, production, and exporting agricultural and regional
在韓攻的出口食品中，海苔是最受海外消費者歡迎的品 目?(株)自然香槐(農業繇社法人株式繇社自然香槐)自 2012年成立以來，通過利用綠茶?明太魚子?金槍魚? 球酪?孜然等5種調味料開屠出口用調味海苔産品，已成 功麟現捲中攻?臺膿?越南等攻家和地袴的出口?尤其是 通過越南芎地客商“Tran Phuong Nam”的積極搗助得以 成功麟現捲越南的出口?
年成功出口80万美元
2019
株 自然香槐是位于慶南河東的農特産品生産?加工?出 口流通企業，成立于2012年?公司通過開屠生産明太魚 子海苔?綠茶明太魚子海苔?辣味海苔?球酪海苔?孜然 海苔?河東海苔等各種高圭海苔加工品，幷開始了産品的 捲外出口?主要出口攻有中攻(靑島?上海)?臺膿?越南 等攻家和地袴，幷以其最優質的高圭海苔使客商的訂單呈 持樓增長之勢?(株)自然香槐出口的海苔産品幷非是單純 的調味海苔，其産品的最大特点是通過在海苔中添加健康 食材使産品同時具有美味和營養? ( )
June 2020 21
Win-Win
The agricultural corporation JAYEONHYANGGI has been developing five flavors of seasoned laver products for export such as green tea, pollack roe, tuna, cheese, and cumin(tzuran) since its establishment in 2012.
products. The trading was possible by producing a range of processed lavers with different flavors including pollack roe, green tea with roe, spicy, cheese, cumin(tzuran), and normal hadong laver. The main export countries are Taiwan, China(Qingdao, Shanghai), and Vietnam, where the orders from buyers are steadily increasing as JAYEONHYANGGI’s products have been branded as premium laver. Their products are characterized by adding healthy ingredients to the laver, packed with nutrition and distinguished taste, not just an ordinary piece of seasoned laver.
種類繁多的高圭海苔
株 自然香槐出口的明太魚子海苔是利用明太魚子和其他 調味料混合配制的高圭産品?海苔的憐面僅有一層薄薄 的澱粉和乳糖成分?香脆的口感也比一般的海苔産品保持 得更長?本産品非常適合用于健康零食?喝訃酒時的下酒 小菜及下飯菜，在日本蜈暢銷? 辣味海苔是利用韓攻産靑陽辣椒加工出的海苔産品，特点 是具有辛辣的味道?金槍魚海苔是利用金槍魚肉和其他調 味料混合配制的高圭産品，蜈暢銷?孜然海苔 是利用孜然和調味料混合配制的高圭美 味海苔産品?除此之外，還生産海苔 干炸片和裙帶菜干炸片等産品? ( )
今年，通過芎地分公司 計琬出口100万美元
株 自然香槐計琬積極利用美 攻的亞馬遜及中攻的微信等網上 銷魔渠道，不鉤頑大産品的捲外出 口?而且，還把重視侮芎地進口商的 ( )
Numerous kinds of quality laver As a premium product, pollack
22 Korea Agrafood
roe seasoned laver is made by mixing pollack roe with other seasoning, where starch and lactose ingredients are thinly coated on the surface of the laver. It helps maintain a crisp texture longer than regular laver. This product is especially popular in Japan, which is perfect as a nutritional side dish with rice, or pairs well with beer as a snack. When it comes to spicy laver, it is particularly characterized by its hot taste as it has extracted spiciness from Korean cheongyang chili pepper to create a real spicy flavor. Tuna seasoned laver is also attracting taste buds made by mixing tuna meat with other seasoning. Cumin seasoned laver is prepared by adding cumin(tzuran) with seasoning ingredients. In addition to seasoned laver, the company also produces laver snack and seaweed snack.
This year, USD 1 million worth of export using local branch The JAYEONHYANGGI Inc. plans to continuously expand exports by actively utilizing online sales networks such as Amazon in the United States and WeChat in China. Therefore, local network management by strengthening relationships with local import buyers is an important factor in growing businesses. In fact, the company has participated in Vietnam’s K-Food Fair held by the Korea Agro-Fisheries & Food Trade Corporation(aT), which resulted in many meetings with buyers with substantial purchasing power, signing a number of export contracts. In response, Chairman Noh Jang-sik “said, “Indeed, Vietnam is a market that has a high proportion of young people with high purchasing power. Their passion and interest in Korean culture also helps expanding exports.”
關係等人際關係管理作爲頑大出口的重要因素?麟際 上，(株)自然香槐也是通過參加韓攻農水産食品流通公社 (aT)擧辦的越南韓攻飾品博覽繇(K-Food Fair)，在侮 有麟力的客商多次接洽過程中取得了簽署多項出口合同 的可喜成果? 捲此，盧章植繇長說道，“越南的年輕人口比例高，所以 購買力高，且捲韓攻文化蜈感興趣，這些都是捲頑大出口 有利的市場”?
Agricultural Corporation JAYEONHYANGGI Inc. +82-55-882-6055
ga959@hanmail.net
www.bigfood.co.kr
JAYEONHYANGGI has participated in Vietnam’s K-Food Fair held by the Korea Agro-Fisheries & Food Trade Corporation(aT), which resulted in many meetings with buyers with substantial purchasing power, signing a number of export contracts.
June 2020 23
Win-Win
Expand Exports by Maintaining Cooperation & Trust with Export Partners 侮出口合作琓伴建立合作及誠信關係 以頑大出口 Tran Phuong Nam Vietnam import buyer
The JAYEONHYANGGI Inc. was helped con-
What kinds of Korean agricultural products are
siderably by a local buyer ‘Tran Phuong Nam’
popular in Vietnam?
until it was successfully launched in Vietnam.
Vietnamese consumers know a lot about Korean food like kimchi, pork belly, ramyeon, gimbap, and, of course, laver. Korean ingredients and seasonings to cook Korean dishes are also popular. You can easily find various types of Korean ramyeon, meat sauces, red pepper powder, and gimbap laver in traditional markets and supermarkets in Vietnam.
‘Tran Phuong Nam’ invited Chairman Noh Jang-sik of Korean laver exporter to show his local logistics warehouse, subdivision factory, and Vietnamese restaurant in operation to build trust.
株 自然香槐成功麟現産品捲越南的出口，是侮芎地客商 “Tran Phuong Nam”給予的大力搗助分不開的?“Tran Phuong Nam”通過邀請韓攻海苔産品出口企業的盧章植 繇長，介紹其在越南芎地的物流倉庫?分裝工廠及正在 營業中的越南餐館等設施，增進了相互間的信任? ( )
24 Korea Agrafood
How did you meet JAYEONHYANGGI Inc.?
I met the company thanks to the support from chairman Noh and aT in some events like product consultations and promotional events. And their support was of great help to the company to succeed in exporting processed laver products to Vietnam. We were able to expand the sales of laver-related products by harnessing all the distribution networks we already secured in addition to
the support. We have solidified our trust and cooperative relationship with JAYEONHYANGGI as our partner, and we have been able to import processed Korean laver products for seven years now. Why is Korean laver sought-after in Vietnam?
A few years ago, Korean seasoned laver has become a popular import item as it has been branded as a health food in Vietnam. It is gaining attention because of its unique aroma, crispness and texture that melts smoothly in the mouth, and has no fishy smell. It is also suitable for a wide range of ages from children to adults with high nutritional value. Moreover, it is packed in a small package which is easy to store, and the convenience is another successful feature. What is your plan to import Korean agricultural products in the future?
We plan to increase the supply of various processed laver products produced by JAYEONHYANGGI throughout Vietnam. We would like to introduce more Korean food to Vietnamese consumers. We have no doubts for sales, as local Vietnamese have high confidence in Korean food. Thus, sales are projected to grow significantly in the future.
在越南暢銷的韓攻農産食品都有絞些? 越南消費者捲韓攻的泡菜?五花肉?拉面?海苔飯卷?海苔 等都比較熟悉?而且，制作韓食所需的韓攻産食材及調味料 等産品蜈暢銷?在越南的傳統市場及超市等地方都有各種韓 攻産拉面?各種肉醬(Meat Sauce)?辣椒面?海苔飯卷用 海苔等産品? 葉鹿契机見到了(株)自然香槐? 多虧了盧章植繇長和韓攻農水産食品流通公社(aT)的産品洽 談繇和促銷活動等的支持, 思得以見面?(株)自然香槐成功 向越南出口紫菜加工品得益于這種援助?侮此同時得益于積 極利用我們確保的多種流通網, 思得以頑大紫菜相關商品的 銷魔量?我們侮自然香槐維持信賴及合作關係, 今年迎來了 韓攻産紫菜加工品進口第7憾年頭? 爲什鹿韓攻産海苔在越南暢銷? 從廓年前開始，隨着韓攻産調味海苔被越南消費者視爲健康 食品口碑良好，現已成爲受人關注的進口商品?韓攻産海苔 産品之所以蜈暢銷是因爲不僅有香脆的味道和柔和的口感， 而且還沒有任何腥味? 産品營養高，適合傅童及老年人等 各年齡段的消費者食用，且採用小袋包裝，食用蜈方便也是 暢銷的原因之一? 今后都有絞些韓攻食品的進口計琬? 我們計琬進一步頑大捲(株)自然香槐公司生産的各種海苔加工 産品的進口量，將産品的供應頑大到越南全域?幷計琬爲越南 消費者介紹更多的韓攻食品?韓攻食品在越南芎地消費者中有 蜈高的信譽，由此我們相信銷魔量也繇有蜈大的增長?
June 2020 25
K-Food Big Data
K-Food
&
Despite the worldwide COVID-19 outbreak, the exports of Korean agricultural products in the first quarter have increased by 2.0% year-on-year to USD 2289.3 million. Meanwhile, the exports of fresh produce, which declined until February was recovered and recorded USD 328.9 million at the end of March, turning to a 2.7% increase over the previous year, thanks to a rapid surge of ginseng and kimchi exports. As for the processed products, the consumption of ramyeon and other processed foods has climbed under the influence of COVID-19, with the growth of 6.6% compared to the same period last year to USD 1415.1 million.
Fresh Produce Up & Down Unit 1000 ton, USD 1 Million
Kimchi
Kimchi & Ginseng Products USD 25.4
2.6 tons
1Q 2019
1Q 2020
1Q 2019
1Q 2020
Paprika & Strawberries
26 Korea Agrafood
Paprika
Strawberries
USD 22.4
2.8 tons
USD 30.2
3.3 tons
USD 31.5
5.2 tons
USD 20.1
6.8 tons
The production of paprika and strawberries were reduced due to lack of sunshine, which affected a decrease in both their export amounts and volume compared to the previous year.
USD 52.3
2.4 tons
USD 49.4
8.5 tons
5.9%.
USD 30.2
7.2 tons
19%
Kimchi grew thanks to strong flow of exports to the United States, and ginsengs with immune-improving effects also increased exports by
Ginseng Products
1Q 2019
1Q 2020
1Q 2019
1Q 2020
Top 5 Exports by Country in the First Quarter of 2020 Japan USD 479.5m / 191.3tons
Exports to the Great China Region, including Hong Kong and China began to decline from January due to deteriorating logistics and distribution conditions triggered by COVID-19, but turned to growth in late March. The exports to the United States have been on a steady rise since January with strong overall exports of kimchi, ramyeon, and snacks.
USA USD 331.6m / 100.7tons China USD 340.6m / 177.7tons Vietnam USD 156.5m / 116.0tons Hong Kong USD 101.6m / 45.8tons
Processed Food Up & Down Unit 1000 ton, USD 1 Million
Ramyeon
Processed Rice Products
USD 132.1 USD 103.6
39.3 tons
12.1 tons
13.1 tons
USD 29.0
29.9 tons
USD 24.0
1Q 2019
1Q 2020
1Q 2019
1Q 2020
Beer
As COVID-19 has widely affected the world, the demand for ramyeon and processed rice foods seems to have augmented to keep as a stock of daily necessities in some countries.
Soju
Beer & Soju
USD 22.8
The export of beer and soju, which is mainly consumed in restaurants, has shrunk due to the shutdown of the restaurant business caused by the recent pandemic.
USD 31.1
33.7 tons
16.9 tons
15.1 tons
USD 20.9
43.2 tons
USD 22.6
Ramyeon & Processed Rice Products
1Q 2019
1Q 2020
1Q 2019
1Q 2020
Photo Story
Rice Transplanting with All Farmersâ&#x20AC;&#x2122; Hearts In
Rice farming in Korea starts with rice transplanting. The transplanting is now done mostly by machine in place of human labor. However, it was done by hand in a traditional way passed down from Korean ancestors. The photo depicts terraced paddy fields for which a machine called a rice transplanter cannot be used. A farmer would have planted rice seedlings by hand one by one, in the hope that the seedlings would be grown well to dye the fields yellow in the autumn and he could then harvest the crops and send rice to his children living away from home. There is a saying that half the farming depends on the sky, and another half depends on all the sweat farmers shed wishing for a good harvest.
Well-being Food
Korean Omija with Five Different Flavors 有五種不同味道的韓攻五味子
30 Korea Agrafood
mija is unique Korean berries with five O flavors―sweet, sour, spicy, bitter, and salty flavors. The five-flavor berries are grown only in Korea, China, and Japan, and they are getting all the more attention from people around the world for their rareness. Behind the growing awareness of the unique flavors of the berries among consumers in some 25 countries in the world is Munkyeong Omija Valley CO., LTD.
Exporting Korean Omija to 25 Countries Munkyeong Omija Valley exported its omija products first to Malaysia in 2017. Since the initial export, it expanded its exports to American countries including the US and Canada and European countries including France, Swiss, and the Netherlands. Although the face-to-face contact is not possible due to the COVID-19 pandemic, the number of countries under negotiation for export with the omija company has increased to 25. The export amount has greatly increased to USD 200,000 in 2019 from USD 2,100 at the early stage of the export, and the company is endeavoring to achieve the goal of USD 1 million for this year. Since the berries are grown only in some Asian countries including Korea, China, and Japan, overseas consumers did not have much chance to get to know omija. So, Park Jong-rak, the chairman of Munkyeong Omija Valley, plowed his way through all the corners of the world to meet overseas buyers to promote omija. Despite all the arduous efforts he made including traversing continents and sleeping fitfully during his flights, he did not give up. He said, “To promote our product called omija which is unfamiliar to foreign consumers, I had to meet buyers in person to have them taste the product themselves and explain in detail the effects of the fruit.” That’s why he rushed to food exhibitions or fairs held abroad putting
五味子是一種帶有甛?酸?辣?苦?咸等五種不同味道的 特殊果麟?由于五味子只産于韓攻?中攻和日本，所以在 海外比較稀少，海外消費者捲其味道也蜈感興趣?讓全世 界25憾攻家的消費者知道五味子的這些糾特味道，韓攻聞 慶五味子穀(Munkyeong Omija Valley CO., LTD.) 功不可沒?
韓攻五味子出口25憾攻家
聞慶五味子穀公司于2017年首次捲馬來西亞進行了五味 子産品的出口?之后，逐步頑大到新加坡?印度尼西亞等 東南亞地袴，美攻?加拿大等美洲地袴及法攻?瑞士?荷 蘭等斛洲地袴各攻?芎前，雖然因新冠病毒疫情難以進行 面捲面交易，但簽署幷履行出口合同的攻家已增加到了25 憾?2017年出口之初，出口額只有2100美元，到2019年 增加到了20万美元，而今年的目標是麟現出口額100万美 元? 由于只有韓攻?中攻和日本栽培五味子，所以五味子在海 外幷不多見?爲此，朴鍾洛董事長不藜辛苦地奔波于世界 各地以尋胥海外客商?盡管在穿梭于各大陸的緊張的出差 June 2020 31
Well-being Food
other businesses aside, and met the buyers. The hard work has paid off, and Munkyeong Omija Valley is now able to provide its omija product to consumers in 25 countries of the world.
Being in the Spotlight as Well-being Drinks Omija has various efficacies and is thus perfect for a current well-being consumption trend that seeks wellness and healthiness. In Donguibogam: Principles and Practice of Eastern Medicine, omija is described as berries that protect the bronchial tubes and improve immunity. According to the encyclopedic book of traditional Korean medicine, the berries are effective in preventing the growth of cancer cells and quenching the thirst, and good for fatigue. In addition, it protects the liver and helps the liver in detoxification. Munkyeong Omija Valley conducts customized promotional activities suited to over-
32 Korea Agrafood
過程中，格常在飛机上彌補不足的睡眠，但他從沒有放棄 過侮海外客商見面的机繇? 朴鍾洛董事長說道，“爲了讓客商了潁生疏的五味子産 品，葉便是同一位客商也需要見廓次面，讓他們品嘗五味 子的味道，說明五味子的功效”?正是有了這些努力的結 果，思使25憾攻家的消費者能誥吃到聞慶五味子穀的五味 子産品?
滿足健康趨勢的飮料備受靑器
五味子具有各種功效，非常適合于追求健康生活的健康消 費趨勢?据韓攻的《東秉銅鑒》記載，五味子具有保護槐 管，提高免疫力等功效?幷且，五味子捲抑制癌細胞生 長，消渴及恢復疲勞具有顯著的效果?有助于肝臟的潁毒 作用?保護肝臟也是五味子的功效之一? 捲五味子的這些功效，聞慶五味子穀公司針捲世界各地不 同的海外消費者，開展了有針捲性的産品宣傳活動?比 如，捲熱帶攻家，通過重点捲五味子的消渴及恢復疲勞效 果進行宣傳，獲得了良好的反響，而五味子的浪漫顔色在 法攻客商和消費者中得到了積極的響應? 聞慶五味子穀公司的産品得到海外消費者的信賴還有一憾
seas consumers in each country by matching some of these various efficacies best to each country. For instance, it promoted the thirstquenching and fatigue-relieving effects to buyers in some hot countries and received a favorable response from local consumers there. It also promoted the romantic color of the berries to French buyers and consumers and won the heart of them. There is another reason why the products of Munkyeong Omija Valley won overseas buyers’ trust. It is that the company provided its products to Starbucks having the largest number of its chains in the world. After overseas buyers learned that the company provided its omija to Starbucks in 2016, their trust in the omija products has increased naturally since then. What’s more, the fact that omija produced by Munkyeong Omija Valley was selected as one of the miracle items by the Korea AgroFisheries & Food Trade Corporation(aT) was of great help to the company to have more chances to meet overseas buyers. The chairman is keeping an eye on the potential for the growth of omija produced by the company. This is because, although omija is mainly used to make omija beverages and extracts, the berries can be turned into other various products. The omija company developed some products including omija gochujang(red pepper paste), omija bibimbap sauce, and omija bulgogi sauce. He said, “We make omija beverages and extracts to popularize Korean omija, and export other blended products such as omija pineapple and omija mango that suit the food cultures of individual countries. I hope we will promote Korean omija further throughout the world by developing other omija products associated with Korean food culture.”
原因?那就是爲全球連鎖店最多的星巴克供應産品?隨着 海外客商了潁到聞慶五味子穀公司2016年爲星巴克供應 産品，産品的信譽也自然而然地得到了提高?加之，産品 入選韓攻農水産食品流通公社(aT)Miracle(有玭力産品) 品目后，有更多的机繇接觸海外客商，也爲捲外宣傳産品 助了一臂之力? 朴董事長捲五味子産品的頑展性也蜈重視?盡管目前生産的 産品主要是五味子飮料和五味子膏，但讓五味子變身各種産 品是完全有可能的?麟際上，他們的五味子辣椒醬?五味子 拌飯醬?五味子勁肉醬汁等産品已完成了産品的開屠? 朴董事長說道，“五味子飮料和五味子膏是大衆化産品?捲 外，則根据各攻不同的飮食文化，出口五味子曖蘿?五味 子芒果等不同産品?今后，我們將開屠出侮韓攻飮食文化 相關的五味子産品，讓全世界更多地了潁韓攻的五味子”?
Munkyeong Omija Valley CO., LTD. +82-54-552-9000 prookwin@hanmail.net
www.omijamall.co.kr
Munkyeong Omija
June 2020 33
Issue in SNS
#Master of Home Cooking #Doubanjiang Jeyukbokkeum
The Infinite Transformation of Techno Female Warrior ee Jung-hyun is drawing attention as a main cast featured L in the ‘PENINSULA’, which is a sequel to ‘TRAIN TO BUSAN’, a popular zombie action thriller movie filmed in the Korean Peninsula. Also known as a ‘Techno Female Warrior’, Lee is excellent in singing and dancing, who is fully prepared to perform as an all-round entertainer for acting as well as cooking. Based on her past experience in the Great China Region, she introduces several unique fusion dishes that combine Chinese sauce and Korean food, creating a fresh sensation.
34 Korea Agrafood
Lee Jung-hyun Captures the Great China Region The appearance as a singer to Chinese music programs in 2006 brought Lee Jung-hyun a far-reaching amount of affection by the Chinese population. According to the encyclopedia of the leading Chinese portal site ‘Baidu’, Lee Jung-hyun was indeed renowned to be stated as the beginning of the Korean Wave. At that time, her song ‘Wah’ led a sensational popularity that most young Chinese people recognized it. After singing the theme song at Beijing 2008 Summer Olympics, she undoubtedly became a Korean wave star in China. In 2014, she confirmed her undying popularity by featuring as a female lead character in the drama called ‘Confucius’, which
was sponsored by the Chinese government. Lee’s colleagues in the entertainment world said, “At the time, Lee’s popularity in China was enormous. She had a free pass to go through immigration, and had a separate entry and departure. During those days, you could hear her songs everywhere in China. We were surprised at how famous she was.”
June 2020 35
Issue in SNS
Singer? No! Home Chef? Yes! Lee Jung-hyun, who raised her name as a singer, has recently attracted attention as a ‘master of home cooking’. Lee’s cooking skills became known when she presented her own recipes through a number of media, such as Lee’s all-purpose soy sauce was entirely developed by herself. That even searching for ‘Lee Jung-hyun’ in the portal sites presents soy sauce as a related search keyword, which proves a soaring reputation. Starting from this, dishes such as pasta made with all-purpose soy sauce, pa-kimchi, rice bowl topped with eggs, tteokbokki dak-bokkeumtang, and potato croquettes are captivating the public, and the number of people following her recipes is continuously growing. With such momentum, Lee has recently published a book containing 101 recipes including those broadcasted on media. The people who followed the steps frequently write posts on social network and portal sites highly praising, “I cooked the way she cooks, and I also became the master of home cooking!”
Tip Follow Lee Jung-hyun’s cooking https://www.youtube.com/channel/UC8ZirM MChf8BaKKbae3Sl4A
36 Korea Agrafood
How About Korean Fusion Cuisine for Today’s Meal? Among Lee’s recipes, fusion dishes are particularly gaining the spotlight. The Korean-Chinese fusion recipes made by adding various Chinese sauces such as Lajiaojiang, Majiang, and Doubanjiang are a hot topic. This is because simple dishes that can be made in 5 minutes like ‘Rajjamyeon’, which is made with Lajiaojiang, basic Chinese sauce, and Chapaghetti(Korean ramyeon), have captivated the passionate taste buds. Above all, Lee Young-ja, a female Korean comedian who is acknowledged as ‘taste well’, tried ‘Mabulmyeon’ - a combination of
Majiang and Hot Chicken Flavor Ramen, and spoke highly of Lee’s cooking that, “She surely is a Tastist(taste+artist). How does she keep it a high standard even with ramyeon!” Recently, Lee Jung-hyun has released another series of fusion cooking using ramyeon products, as well as dishes that mix Korean and Chinese sauces through her social media. The followers who watched it left comments like “Wow, this looks incredible!”, “Oh my! It’s spicy yet delicious!” Let’s take a look at K-Food Recipe section of <Korea Agrafood>, which was reborn with Lee’s sense of taste.
June 2020 37
K-Food Recipe
Blending Chinese Sauce with Korean Cuisine,
Doubanjiang Jeyukbokkeum
eyukbokkeum is a representative J Korean pork dish cherished by men and women of all ages. You can enjoy the spicy taste by mixing it with gochujang-based marinade, which is an excellent meal of the day as it contains a variety of vegetables such as onions and chili peppers. The recipe is also easy and it is made in a number of ways, as jeyukdeopbap topped with jeyukbokkeum or jeyukssambap served with ssam vegetables. Lately, Lee Jung-hyun has presented a unique jeyukbokkeum recipe using â&#x20AC;&#x2DC;doubanjiangâ&#x20AC;&#x2122; which fascinated the fans.
38 Korea Agrafood
June 2020 39
K-Food Recipe
Doubanjiang Jeyukbokkeum Recipe
Two Servings Cooking Time: 25min 550kcal(1 serving)
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Main Ingredients 200g pork, 1/2 green onion, 1/2 onion, 1 chili pepper, 2 perilla leaves
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Sub Ingredients marinade: 1 tablespoon of chopped garlic, 1 tablespoon of soju, 2 tablespoons of doubanjiang, 1 tablespoon of lajojiang, 1 tablespoon of brewed soy sauce, 2 tablespoons of red pepper powder, 1 tablespoon of sugar, 1/2 tablespoon of sesame oil, some sesame seeds
3 4 5 6 7
Put the pork in a bowl and add minced garlic and soju. Mix two tablespoons of doubanjiang, one tablespoon of lajojiang, two tablespoons of red pepper powder, one tablespoon of sugar, 1/2 tablespoon of sesame oil, and one tablespoon of brewed soy sauce. Cut the onion and green onion to a big size, and chop the perilla leaves. Add the cut vegetables to the prepared pork and mix with marinade. Put the pork and vegetables in marinade to a refrigerator for 20 minutes. Put cooking oil in a hot-heated pan and add marinated pork and vegetables over medium heat to stir fry. Serve in a bowl, and Doubanjiang Jeyukbokkeum is now ready to eat.
Tip Do not use up all the sauce to marinate at one go, as putting it slightly while cooking makes the dish more juicy and moist.
40 Korea Agrafood
KoreaAgrafood
KoreaAgrafood
Origin of Jeyukbokkeum
Jeyukbokkeum was born at a restaurant in Jung-gu, Seoul, which has a relatively short history compared to its popularity. Jeyuk refers to pork(dweji), and the menu is called in numerous ways, including dweji jumulleok, dweji gochujang bulgogi, dweji bulgogi, and so on. At the time it was first made, soy sauce, green onions, black pepper, and salted fish sauce were used for seasoning, then gochujang was added to remove the pungent smell of pork, which is how jeyukbokkeum of present day was created. Thanks to its spicy taste and affordable price, its reputation has gradually increased, making it one of the iconic Korean foods that can be found everywhere. Now, the menu has become indispensable at Korean restaurants, so anyone can easily taste it in another country.
Additional Info
How about Jeyukbokkeum and Lettuce Wraps?
The Meat Used According to Taste is also Different Pork used in jeyukbokkeum is varied, including shoulder butt, pork belly, picnic ham, and ham leg. Therefore, in order to taste properly, it is im-
When eating pork in Korea, lettuce is always present on the table. Place a piece of lettuce on the palm, add a few slices of pork, garlic, chili peppers, etc., and then wrap it well together so that the ingredients donâ&#x20AC;&#x2122;t fall out. Once itâ&#x20AC;&#x2122;s ready, have a big bite of the wrap.
portant to purchase the right cuts of pork that suits your taste. Pork has a large difference in the content of muscle fiber and fat in each part, so you can sense the diverse meat quality, and there is also a difference in taste and nutrition. If you want to feel the unique oily taste of pork, pork belly is a good choice, and if you don't like it, ham leg is advised. The picnic ham contains adequate fats and tender meat, while shoulder butt cuts contain lean meat. Fresh pork comes in light pink and pale in color and rich in nutrients such as unsaturated fatty acids, vitamin B1, and protein, so it can be expected to have effects such as preventing skin aging and improving blood circulation.
June 2020 41
Culture & Tour
League Craze in the Home of Baseball
Amid the dismal situation in which almost all sorts of sports are paralyzed all at once by the COVID-19 pandemic, all eyes are on the KBO(Korean Baseball Organization) league. Even Americans who used to watch the big league in the US where baseball is from are watching the KBO league, and Mookie Betts who is a representative player in the major leagues voluntarily came forward to play the role of a evangelist for Korean baseball. So, the Korean baseball culture and Korean baseball clubs, in addition to the KBO league, are also gaining worldwide attention.
42 Korea Agrafood
Ten Charms of
here are ten baseball clubs in the KBO T league marking its 39th season this year. Each of them is playing in connection with the regions they represent, and the league games are held at nine stadiums or ballparks. Some regions in Korea have their home teams: Doosan Bears (Seoul), Kiwoom Heroes(Seoul), SK Wyverns (Incheon) , LG Twins(Seoul) , NC Dinos (Changwon) , KT Wiz(Suwon) , KIA Tigers (Gwangju), Samsung Lions(Daegu), Hanwha Eagles(Daejeon), Lotte Giants(Busan). American baseball fans are rooting for the Korean baseball teams of their own choice for some reason or other. Some of them picked Samsung Lions because they use Samsung products, and others picked Hanwha Eagles for which Ryu hyun-jin, a Korean major leaguer, used to play. Interestingly, NC Dinos received official support from North Carolina where there is no sports team of their own in the country, for
League
some quite convincing reasons. The state in the US is supporting the team because the abbreviation for North Carolina is NC and dinosaur fossils are frequently found in the state. NC Dinos has NC in its team name, and its mascot character is a dinosaur. It is also known that fans in the state produced themselves a logo for NC Dinos and requested the team to use the logo as a third mascot for the team.
June 2020 43
Culture & Tour
Culture of League Not Like Major Leagues
The KBO league is one of pro-sports leagues to which the greatest number of Korean sports fans visit to see games themselves. The secret of popularity is a unique cheering culture and events that can be only seen at baseball parks and stadiums in Korea. For instance, Lotte Giants renowned for the enthusiastic cheering uses newspapers and orange-colored plastic bags as tools for the cheering. The plastic bags, which are provided by the baseball team to encourage spectators to dispose of garbage themselves, are used as the tool during games they watch. In addition, there are assorted events such as a dance time in which one dancing most passionately and happily among the audience is selected and shown on a big screen, a fast beer drinking competition, and the like. Another impressive sight in the Korean league
44 Korea Agrafood
that catches the eyes of American baseball fans is bat flip. This is a taboo in the American major leagues because it is considered an action that provokes pitchers, while it is considered a sort of ceremony in the Korean league. Actually, on May 5, an ESPN sportscaster was totally excited about the first bat flip at the opening game of the KBO league.
TIP
No Meme! All activities of making and storing all sorts of videos, video clips, or animated GIF files are banned by the KBO. Even if you want to keep some wonderful sights of players defending well or doing bat flips, just keep them in your eyes.
Korean Baseball Parks are Second-to-None Restaurants
When it comes to watching sports in Korea, chimaek is the best thing to munch. Chimaek, which is a great food pairing of chicken and beer(maekju in Korean), is so popular that visitors never fail to carry a bag of fried chicken around with them when they enter ballparks to watch games. Chicken places located around the ballparks are crowded by people whenever there are games. There are some signature foods of each ballpark in Korea. In the SK Happy Dream Park in Incheon, visitors can rent grills and enjoy cuts of meat over the grills while seeing baseball games. In the Jamsil Baseball Stadium in
pork trotters), and odolppyeo(cartilages) are
Seoul, a variety of spicy foods such as bul-
on sale, and tastes of which are to die for. In
gopchang(spicy chitterlings), bul-jokbal(spicy
the Samsung Lions Park in Daegu, visitors can taste flat dumplings, cheese hot dog with rice, tteokbokki(stir-fried rice cake), and fritters. The Gwangju-KIA Champions Field has its own specialty, gochujang-samgyeopsal lunch box(spicy grilled pork belly with red pepper paste). In addition to these foods the ballparks offer, there are many other options to choose from, including some desserts such as patbingsu(shaved ice with red beans and other toppings) and fruit-ade that can cool off the summer heat or the heat from excitement.
June 2020 45
Friends Story Episode 1 Red Ginseng
To be Continued...
Melon
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