The Monthly Magazine of Korean Agriculture & Food
April 2020 vol.294
Spicy but Delicious
Korean Tteokbokki
Special
Processed Food
Win-Win
Exports Slump Affected by COVID-19 Finds Solution Online
Introduce the Real Taste of Korean Traditional Gochujang to the World
Carve Out Export Market with Cost-Effective Premium Red Ginseng
! n o o S g n i m Co 2020 K-F
d
Online Exhibition www.agrotrade.net
What is Agrotrade Online Exhibition The Online Exhibition is an online page which categorizes and exhibits outstanding Korean agricultural products by theme. If you click on the desired products and leave an inquiry, a one-on-one video business consultation can be arranged with the company.
STEP 1
STEP 2
STEP 3
Click on the
Free samples of
A video
product of your
the concerned
consultation will
interest on
product will be
be arranged along
AgroTrade
sent by the aT
with interpretation
website to apply
service
�
�
CONTENTS
April 2020 vol. 294
Photo by Dameulstudio
COVER The Korean style of spicy flavor has become a representative keyword of Korean diet as it has captivated the taste buds around the world.
38 12 18
SPECIAL
Cover Story
Exports Slump Affected by COVID-19 Finds Solution Online
It’s spicy but delicious! Spicy taste of Korean food
Export Story 12
06
Introduce the Real Taste of Korean Traditional Gochujang to the World
Temptation of red sauce, Tteokbokki 22
08
The origin of spicy noodle, Hot Chicken Flavor Ramen
10
Spicy, spicier! Daebak Ramyeon
PROCESSED FOOD
WIN-WIN Carve Out Export Market with Cost-Effective Premium Red Ginseng
26
FOCUS ON PEOPLE Kim Chang-kuk The Branch Manager of aT Hanoi
30
WELL-BEING FOOD Healthy Ginkgo can be Easily Consumed, Agricultural Corporation Ginkgomill CO., LTD.
227, Munhwa-ro, Naju City, South Jeolla Province, Korea Tel +82-61-931-0964 Fax +82-61-804-4521 Government Registration Number : Ra-7210 Dated Apr. 26, 1995 Copyrightⓒ by the aT (Korea Agro-Fisheries & Food Trade Corp.) All rights reserved.
K-Food Story 34
Founded in August, 1995, Published monthly by the
ISSUE IN SNS Ong Seong-wu is Charmed by Yangnyeom-dwaejigalbi
CEO Lee Byung-ho EXECUTIVE VICE PRESIDENT Shin Hyun-gon (Food Industry & Trade Division) EDITORS Lee Young-ju
38
K-FOOD RECIPE
REPORTERS Kim Young-min (kimym@agrinet.co.kr)
Unique Korean Pork Dish, Dwaejigalbi
Lee Ki-no (leekn@agrinet.co.kr) Choi Yeong-jin (choiyj@agrinet.co.kr) GRAPHIC DESIGNER Jang Yeon-ho
42
CULTURE & TOUR
TRANSLATORS Park Hye-yun, Sue Cheon (ENGLISH)
Seoul at a Glance, N Seoul Tower
Tamura Yoshihiro (JAPANESE) Park Seo-ran (CHINESE)
EDITORIAL BOARD BEIJING Chung Yeon-su 070-4617-5090 (beijingat@at.or.kr) SHANGHAI Park Seong-kook 070-7077-6197 (shanghaiat@at.or.kr) CHENGDU Chung Yeon-su 070-4617-5090 (chengdu@at.or.kr) DALIAN Koh Jung-hee 86-134-7856-3887 HONGKONG Kim Suk-ju 070-4617-2696 (hkatcenter@at.or.kr) HANOI Kim Chang-kuk 84-24-6282-2987 (hanoi@at.or.kr) HOCHIMIN Park Il-sang 84-28-3822-7504 (atcenterhcmc@gmail.com) BANGKOK Yang Jae-seong 070-4617-7226 (bangkok@at.or.kr) JAKARTA Lee Seoung-bok 070-4617-2695 (jakarta@at.or.kr) TOKYO Jang Seo-gyeong 81-3-5367-6656 (tokyo@at.or.kr) OSAKA Kwon Tae-hwa 81-6-6260-7661 (osaka@at.or.kr)
42
NEW YORK Shim Hwa-sop 1-212-889-2561 (newyork@at.or.kr) L.A Han Man-woo 1-562-809-8810 (fmcwoo@at.or.kr) DUBAI Song Bong-seok 971-4-339-2213 (dubai@at.or.kr) PARIS Ha Jung-a 070-4617-2699 (paris@at.or.kr) VLADIVOSTOK Shin Jae-hun 070-4617-3277 (chekov@at.or.kr) QINGDAO Lee Sang-kil 070-7938-0863 (qingdao_logistics@at.or.kr)
Extras
EDITED & DESIGNED BY The Korean Farmers & Fishermen’s News
16
K-FOOD BIG DATA
#60, Jungdaero 9-gil, Songpa-gu, Seoul, Korea
Korean Coffee Products Impress the World
Tel +82-2-3434-9072
Fax +82-2-3434-9077
You can see all the contents on Korea Agrafood at the website, www.agrotrade.net.
28
PHOTO STORY
46
NEWS IN NEWS
C over Story
It’s Spicy but Delicious! Spicy Taste of
Korean Food
The Koreans enthusiastically love to eat spicy food. They dip hot chilies into gochujang, the red chili paste, and add piquant red pepper powder to cooking. Of course eating spicy food causes irresistible pain, but often people tend to hunt for even spicier food to cool down the frustration although it may seem contradictory. This is because the taste is not solely being agonizing spicy but it is addictively delicious. Recently, the Korean style of spicy flavor has become a representative keyword of Korean diet as it has captivated the taste buds around the world. We present the spicy trio of Korea: Tteokbokki, Hot Chicken Flavor Ramen(Buldak-bokkeummyeon), and Daebak ramyeon.
4 Korea Agrafood
April 2020 5
C over Story
Temptation of Red Sauce, Tteokbokki teokbokki is an all-time favorite Korean T traditional snack with chewy rice cake, fish cake, and various vegetables with sweet and spicy gochujang. Mixed with red sauce, tteokbokki seems to be flaming hot, but in fact, it is rather pleasant and savory, making it difficult to stop once you start. Gochujang is a key ingredient of tteokbokki, which goes through fermentation, so umami kicks up unexpectedly not like generic hot sauce.
6 Korea Agrafood
Tteokbokki is well liked as it is an enjoyable dish for everyone, plus it is cheap and satisfying. In fact, it boasts a staggering number of 2.62 million ‘tteokbokki’ hashtags on Instagram, garnering a tremendous popularity all over the world. Accordingly, innumerable unique recipes of making one’s own scrumptious tteokbokki are shared on web-based platforms, which shows it is one of the iconic foods representing the spicy sensation.
Tteokbokki Special Zone, Sindang-dong Sindang-dong is famous for table-top tteokbokki which is boiled instantly in front of you with all the ingredients added to please your tongue. There are a lot of eateries serving tteokbokki
Even BTS & EXO fell in love with Tteokbokki
along this neighborhood that it’s called Tteok- bokki Town. Compared with bunsik tteokbokki, a snack house style where tteokbokki is continuously boiled to reach thick in taste, table-top tteokbokki is immediately cooked so it tastes rather lighter. It is prepared by adding ramyeon, rice cake, gochujang, and various types of noodles to the hot pot, where you can also cook fried rice in the remaining broth, which is more sufficient as a meal. Recently, eggs, vermicelli, fish cakes, jjolmyeon, and ramyeon have become the most basic ingredient, and a range of toppings including squid, shrimps, and cheese
Last year, BTS members’ passionate cravings for tteok-
can be added to give a new taste.
bokki became a topic at home and abroad. While Jimin of BTS was having tteokbokki in Dongdaemun, the photos of him sweetly greeting to his fans went viral amongst BTS ARMY fans across the globe, who naturally increased the world interest towards tteokbokki. In particular, a reality show called ‘Law Of The Jungle’ which airs on SBS invites a host of celebrities to travel to the wilds, which featured BTS’s Jin in the Kota Manado series. Before his departure to the jungle, he said, “I was told that you’ll get to miss spicy food a lot when you are in jungle”, and was seen enjoying plates of tteokbokki with other celebrity guests. Not to mention, EXO Chanyeol who is known to be tteokbokki maniac, transformed himself into a daily chef by revealing his personal tteokbokki recipe on social network.
April 2020 7
C over Story
The origin of spicy noodle, Hot Chicken Flavor Ramen uldak-bokkeum-myeon is an instant nooB dle based on the flavor of chicken, which is stir-fried without rich and savory soup. It became so popular in the overseas. In fact, Buldak-bokkeum-myeon has grown into a lucrative export champ since its launch that the export surged from USD 76.15 million in 2016 to USD 215.15 million last year. To keep up with the momentum, Samyang Foods is also strengthening the lineup of the Buldak series.
8 Korea Agrafood
Now they have released a different variations of up to 12 Buldak including Buldak Ramen Carbonara, Buldak Ramen Curry, Buldak Ramen Mala along with the original flavor. For the spicy fanatics, ‘Challenge Bibim Ramen’ has been newly launched. This product is characterized by being able to freely adjust the spicy taste, as it consists of two liquid sauces with ‘challenge sauce’ separately added from the basic liquid sauce.
Buldak-bokkeum-myeon has attracted great attention
Fire Noodle Challenge Goes Viral on YouTube
not only in Korea but also abroad because of its unique, crazy and fiery taste. As the perception that even Koreans who are accustomed to the spicy taste has surrendered went widespread, the Fire Noodle Challenge has gone global since 2016. It was buoyed with unprecedented popularity when people were in burning pain after sensing the spicy taste, and numerous videos of the challenge was posted on YouTube regardless of nationality. Lately, one of the YouTube channels called ‘Soviet girl in Seoul’, run by a Russian girl who deals with interesting contents about Korean culture, tried the noodle and said in tears, “I heard people eat buldak-bokkeum-myeon as if drinking water, then I curse even when drinking water.”
Buldak-bokkeum-myeon in myriad transformation In Korea, the most popular fusion ramyeon is ‘Chapaguri’, which is a mixture of Chapaghetti and Neoguri. The fusion buldak-bokkeum-myeon is also soaring in reputation to neutralize the spiciness, so often people combine it with Nongshim’s Chapaghetti or Ottogi’s Spaghetti Bokki cup. Similarly, eggs, milk, and cheese are frequently added on for a savory and pleasant plate. With the skyrocketing attention, Buldak Sauce has been released to be purchased on its own, and a series of variations such as Buldak Mandu and Buldak Tteokbokki are also available in the market. There is even Buldak Bokkeum Kimchi made from buldak sauce.
April 2020 9
C over Story
Spicy, spicier! Daebak Ramyeon aebak Ramyeon, famous for the D ‘extremely fiery spicy flavor’, is a representative product of Korean spicy sensation. It is a ramyeon developed by Shinsegae Food when the spicy flavor received a considerable amount of attention. Made with bhut jolokia, commonly known as ghost chili and perhaps the world’s hottest, ‘Daebak Ramyeon Ghost Pepper Spicy Chicken’ hits 12,000 Scoville Heat Units, which indicates the spiciness. This is about three times higher than Shin
10 Korea Agrafood
Ramyun(1300SHU) and Buldak-bokkeummyeon(4400SHU), which were widely recognized as spicy ramyeon, and also 40 times higher than bell peppers that are frequently used as ingredients. In addition to the ghost pepper spicy chicken Daebawk Ramyeon has dared the world with the Mexican Habanero chili version for another spicy kick, which is available in two flavors: ‘Habanero Kimchi Jjigae’ and ‘Habanero Spicy Chicken’.
Korean Spicy Flavor Towards Asia The sales of Daebak ramyeon will expand to the Asian region. As Daebak ramyeon is showing strong sales growth in China, Shinsegae Food plans to expand its business to the Asian region. The Ghost Pepper Spicy Chicken
Halal Market was Spot On, Daebak Ramyeon
began selling in November last year at Tmall, the largest online shopping mall in China, which sold 100,000 units in a week. The remaining volume of 100,000 units is expected to be sold out as well, so additional 200,000 units were shipped to China in early December. Singapore also started exporting the Ghost Pepper Spicy Chicken in last October, which resulted in complete sold out of 100,000 units, and extra batch of 200,000 units were dispatched.
Malaysia is particularly infatuated with Daebak ramyeon. According to Shinsegae Food, the accumulated sales of ‘Daebak Ramyeon’ launched in Malaysia exceeded 5 million units. It has been confirmed that even in Islamic countries, which maintain restrictive food habits for religious reasons, it is possible to win a ‘jackpot’ as long as they are halal certified. Furthermore, Shinsegae Food, the creator of Daebak ramyeon, has established a local joint venture with Malaysia’s Mamee Double-Decker in 2017 called Shinsegae Mamee, and launched Korean halal foods including snacks and sauces to develop the global halal market.
April 2020 11
Processed Food
Introduce the Real Taste of Korean Traditional Gochujang to the World
unchang, JeollabukS do is a home of gochujang(Red chili paste) in Korea. Sunchang Gochujang has been recorded as a local specialty since about 300 years ago, and Sunchang is the first place that comes to mind when referring to Korean Gochujang. In particular, Sunchang Paste Experience Center and Traditional Gochujang Village provide enjoyable experience of making Korea’s hot and spicy classic gochujang. We present the agricultural corporation Sunchang Sung Ga Jung Food, which manufactures spicy yet savory gochujang from Sunchang while adhering to the traditional technique all through the 4th generation.
Modernized production while maintaining traditional methods The parents of CEO Kim Jong-deok of Sung Ga Jung Food have long been making gochujang in the traditional way as they did farming, and have been selling the product before Sung Ga Jung Food was founded. With the thought
12 Korea Agrafood
of professionally manufacturing and selling gochujang, the company was established in 1996. During this process, the facilities were improved and factories were expanded to develop hygienic and reliable products. Currently, there are 3 production facilities and are HACCP certified in 2009. While HACCP certification was not obliged for Korean traditional paste at that time, Sung Ga Jung Food had made a bold decision to export to overseas. For mass production, Sung Ga Jung Food generate products with modernized machines but there is one thing they did not give up on. It is to follow the traditional procedure. Indeed, the traditional gochujang production is a difficult process but it can be briefly explained as follows. First, the key ingredient of gochujang, glutinous rice, is soaked in water for 24 hours, which is drained and ground. Here, the malt made of dried barley is mixed and boiled with crushed glutinous rice. Once it’s cooled, it is mixed with red pepper powder,
April 2020 13
Processed Food
meju powder, jochung, and salt. After that, they must go through a maturation period of 6 months or more to turn into gochujang, which ensures that the spiciness, sweetness, and saltiness of all ingredients are harmonious. Therefore, the season must be changed at least once until gochujang is finally completed. Accordingly, Sung Ga Jung Food has simply applied the mass production and follows the conventional style. Due to the differentiation of the manufacturing method and raw materials, 5 pastes including gochujang, doenjang, and ganjange of Sung Ga Jung Food have been certified by the Ministry of Agriculture, Food and Rural Affairs (MAFRA). CEO Kim said, “Although many major companies produce gochujang, it is relatively difficult to follow the old-style technique. The reason is that the production is complicated and the selection of raw materials is challenging. However, the products we produce are distinc-
14 Korea Agrafood
tive in a way that we preserve the conventional method and are strict when it comes to selecting ingredients.”
Satisfying consumers by choosing differentiated raw materials Sung Ga Jung Food supplies traditional pastes including gochujang to domestic large companies by OEM. As big corporations face difficulty in creating traditional gochujang, they look for traditional paste products like those from Sung Ga Jung Food. In addition, Sung Ga Jung Food’s gochujang is served for school meals, and a series of products are distributed to Korean premium organic food stores. This means that Sung Ga Jung Food is not only acknowledged of traditional production of gochujang but also using selected resources, so they are craved by particular consumers. Sung Ga Jung Food is based of 100% Korean ingredients for traditional paste products like gochujang. Raw materials such as glutinous rice, red
pepper, and soybeans are purchased through contracts with local farmers in consultation with Sunchang-gun and Nonghyup. Although cheap imported agricultural products are easily accessible, the local agricultural products are emphasized for differentiation. For this reason, domestic sales have been steadily maintained without any external changes such as product design.
Challenge to develop customized products for overseas The company enthusiastically strives to introduce traditional Korean gochujang to international consumers along with Korean customers. Based on the experience of exporting to overseas through Jeollabuk-do or some large corporations in the past, Sung Ga Jung Food is currently working on customized products for global market. For example, when tomato gochujang was designed, the samples were sent to buyers from the United States and Japan,
which was well received. With such response, the company is planning to generate products that can work in foreign countries using traditional Korean gochujang as a base. Not to mention the preparation of HMR products that can be easily cooked and eaten at home using Korean traditional pastes in line with recent consumption trends. CEO Kim Jong-deok said, “It is true that gochujang is increasing its recognition abroad, but the paste manufactured in old Korean style is not known much. Therefore, I would like to spread the traditional gochujang and various products utilizing it to consumers around the world.�
Agricultural Corporation Sunchang Sung Ga Jung Food +82-63-653-3382
kjd@damga.co.kr
www.damga.co.kr
Sung Ga Jung Food is based of 100% Korean ingredients for traditional paste products like gochujang. Not to mention the preparation of HMR products that can be easily cooked and eaten at home.
April 2020 15
K-Food Big Data
Koreans are so much in love with coffee, so it may not be an exaggeration to say that Korea is a republic of coffee. Last year, a total of 177,116tons of coffee including green beans and coffee beans was imported, which is an increase of 6.9% compared with the previous year. The staggering figure of the import hit a new record. Recently, there is a growing number of so-call “home-cafe� people who brew coffee themselves at home using various types of coffee beans to their liking. The demand for liquid coffee that is high in quality and relatively low in price is also increasing. Korea, an importer of coffee, is also exporting high-quality coffee products to other countries in the world.
Ko rea nC Im pre offe ss t e P he Wo rodu rld cts
16 Korea Agrafood
Main Foreign Markets of Korean Coffee Products in 2019 (Unit : USD 1,000)
Export
TOP 5
Indonesia USD 37,615
/ 18,511ton
China USD 34,394
/ 6,582 ton
Russia USD 30,381 / 16,753 ton Israel USD 22,136
/ 1,719 ton
Convenience store Caffeine content Starbucks Americano SNS GS25 Dae-gu Medical staff Korea Centers for Disease Control and Prevention (KCDC) consumer Convenience store
COVID-19 algona D Medical staff Home-cafe
Australia USD 15,174 / 1,153 ton
Caffeine content
Starbucks Americano
SNS GS25 Dae-gu Convenience store SNS Dae-gu
consumer Korea
2015 - 2019 Export Status USD 276,532
USD 276,169
USD 274,320
USD 270,519
PeopleJung
for Disease Control and Prevention (KCDC) SNS
il-woo Social Caffeine Centers Distancing Convenience store
Dae-gu
Americano Starbucks
Source : BIGKinds
K-News Trend
75,470 ton
2017
2018
76,544 ton
75,474 ton 2015
73,252 ton
72,631ton
USD 262,464
2016
2019
A result of analyzing about Korean 500 major news articles and other media reports in the last three months shows that the major search keywords in that period include COVID-19, dalgona, home-cafe people, social distancing, and Jung ilwoo. Due to the worldwide outbreak of the pandemic, Koreans do social distancing as other countries do, and there is a growing number of home-cafe people who enjoy brewing coffee themselves at home. They make various types of coffee themselves to their liking. Among them, so-called dalgona coffee(made by whipping a concoction of instant coffee, sugar, and hot water until it becomes creamy, and then adding it to milk) is all the rage in Korea. Jung il-woo, a famous Korean actor, posted a recipe for the coffee on SNS.
April 2020 17
Special
Exports Slump Affected by COVID-19 Finds Solution Online he world is hit hard by novel coronavirus T (COVID-19). The countries around the globe are struggling to prevent the spread of the virus by strictly tightening immigration regulations or reducing aircraft operations. Such consequences also have an impact on the trade for agricultural products and food. The internation-
18 Korea Agrafood
al fairs with consumers and buyers visiting from all over the world have been cancelled at once, and the rearrangement of events in the near future seem unclear. Accordingly, the Ministry of Agriculture, Food and Rural Affairs(MAFRA) and the Korea Agro-Fisheries & Food Trade Corporation(aT) are seizing at-
tention by converting the decrease of offline consumption into marketing using online platforms and networks.
Online mobile export consultation satisfies buyers and exporters On 8th and 9th of April at aT headquarters in Naju, Jeollanam-do, a special session was organized. It was an ‘online mobile export consultation in response to COVID-19’ conducted by the MAFRA and aT. For this meeting, the aT has selected concerned items from Korean exporters, who planned to attend international exhibition, by sending a product brochure to buyers abroad. In the consultation, 65 Korean agricultural exporters and 20 Chinese distributors have participated. Although Korean exporters could not show up in person caused by the outbreak of COVID-19, they fervently promoted their products to buyers on video through a professional interpreter. The buyers also had a decent chance
April 2020 19
Special
of comprehending the products as Korean exporters could directly explain the advantages and disadvantages of the products presented in the brochure. The Korean exporters had high expectations as overseas buyers came to participate after sending product samples or leaflets. That, at present, as it actually became very difficult to have a direct contact with buyers at international events and promote products, meeting them via online with untact interaction is such a relieving alternative. The Chinese buyers participated in the consultation also showed satisfaction. Since COVID-19 has generated an atmosphere to avoid face-to-face contact in China, it was an incredible opportunity to access Korea’s promising agricultural products while all business meetings were suspended. With such expectations and interest, the aT will continue to hold online mobile export con-
sultations for buyers from Singapore and Japan. Lee Seung-hoon, the Head of aT’s New Marketing Channel Department, said, “It is true that domestic exporters as well as international buyers are bound to export consultations due to the spread of COVID-19. In this circumstances, the intention of meeting to bring exporters and buyers together has been encouraging.”
Mini interview
“The Effect of the Consultation is Vast & Helpful for Reducing Costs”
Park Jong-rak CEO of Munkyeong Omija Valley CO., Ltd.
20 Korea Agrafood
With the spread of COVID-19, it
and the result of promotion will
was impossible to contact over-
be greater. In addition, while it is
seas buyers, therefore, an online
costly to attend offline shows,
export consultation was re-
online sessions are helpful in
quired. Although online meetings
terms of cost reduction.
are held non-face-to-face, it is
If Korean exporters prepare their
expected that the consultation
products well and find buyers
will be effective as the items de-
properly, online export consulta-
sired by the exporters and buy-
tions can be more active. If simi-
ers were matched in advance.
lar meeting is held with other
Since the objectives of the ex-
countries in the future, I’m con-
porters and buyers are clear, the
vinced that it will be useful for
feedback will be made quickly
both exporters and buyers.
Lee Byung-ho, CEO of aT, is having a mobile video conference on export strategy for Korean agricultural products and food with overseas branch managers and local buyers.
Overcoming the Export Crisis with Online Fairs Due to the shutdown of the offline exhibitions, MAFRA has responded by strengthening online marketing support using online platforms and overseas networks. The online exhibitions can be a representative example. MAFRA has decided to create a product page for each company that wants to participate in an online exhibition, and provide overall information necessary for online consultation by sending a digital leaflet and a sample of products to foreign buyers. Moreover, the MAFRA and aT plan to promote Korean agricultural products on a global level, starting with Jingdong, the second largest online channel in China, as well as Amazon, and Qoo10 in April. In line with the rapidly spreading untact(non-face-to-face) lifestyle, promotional videos for Korean kimchi and ginseng products, which are good for strengthening immunity, are under preparation. The online live broadcast and social media marketing in China will be also upgraded.
Jeong Su-yeon, the Deputy Director of Export Promotion Division at the MAFRA, said, “We are planning to organize online meetings for domestic companies and foreign buyers who are undergoing difficulties in exporting due to the cancellation of the international exhibitions. We plan to conduct online trade shows and mobile video consultations throughout the year, which will continue next year.�
April 2020 21
Win-Win
Carve Out Export Market with Cost-Effective Premium Red Ginseng
以高性價比高圭紅參開拓出口市場
22 Korea Agrafood
ed ginseng, which contains an ample R amount of saponin, is popular around the world as one of the healthy foods. Korean red ginseng has settled as a popular item among those who want to lead a healthy life. Kocheolnam Red Ginseng, a Korean agricultural food company producing red ginseng products to be exported, is exporting high-quality red ginseng products, and foreign consumers who are looking for getting more bang for the buck are buying more the cost-effective products of Kocheolnam Red Ginseng.
Export to 12 countries Ko Cheol-nam, CEO of the company, started selling red ginseng in the JungbuMarket in Seoul back in 2004. The red ginseng products the company sells are higher in quality compared to the selling prices and are thus gaining popularity among consumers. In the meantime, online sales have also increased greatly the total sales volume of the products. So, the company has expanded its red ginseng producing facility to maintain its high-quality red ginseng brand that is differentiated from other red ginseng products on the market. Kocheolnam Red Ginseng developed its own website and introduced a deferred payment system for the first time among the red ginseng businesses so that consumers can try its products first and then get a 100% refund when they would not intend to buy the products. It also sticks to a business principle under which it supplies
紅參富含牲曷成分，是世界公認的健康食品?韓攻産紅參 已成爲全球追求健康生活消費者的熱門健康品目?尤其 是，海外消費者喜歡的優質出口商品“高鐵男紅參 (Kocheolnam Red Ginseng CO., LTD.)” ，以其高 性價比銷量正在大幅度提高?
出口世界12憾攻家
高鐵南紅參是以董事長自己的名義和瀨望爲躬保直接生産 和銷魔紅參産品的農食品企業?高鐵南董事長銷魔紅參産 品是從2004年在首爾中部市場開始的?他多年來堅持以 價廉物美的格營方式，在消費者中建立起了産品的信譽? 同時，通過進入網店大幅度提高了産品的銷魔量，幷通過 引進紅參生産設備等，形成了有別于其他紅參産品的優質 紅參品牌? 而且，還通過建立自己的網站，引進了消費者可先嘗后 買，不買100%退款的后付款係統?高鐵南紅參的銷魔原 則是以低廉的價格供應最優質的高圭産品?通過這種營銷 戰略，海外消費者的回頭率不鉤增加，出口攻也增加到了 12憾攻家?自2013年首次捲澳大利亞出口産品開始，出 口額也在逐年增加，2019年達到180万美元，預計2020 年出口額有望能達到300万美元?
无營養成分流失，可全部吸收紅參營養
捲外出口的高鐵南紅參都是格過超細硏磨加工的 粉芟産品，具有可完全吸收紅參全部營養的優 点?營養成分的吸收率高于其他一般紅參産 品也是高鐵男紅參的主要特点?而且，還通 過捲産品進行成人用?靑少年用及幼傅用等分 類，使全家人都能誥最有效地吸收紅參成分? 産品的包裝也採取了家庭用套裝設 計，使全家人的免疫力都能得到 提高?
高性價比優質紅參
隨着高鐵男紅參質優價? 廉性價比高的産品特色 廣爲消費者所了潁，産 品已進入到廓乎所有的 網購店?近來，還通過進 一步頑大韓攻攻內銷魔網 点使産品進入到了大型超市和 April 2020 23
Win-Win
high-quality premium products at reasonable prices. Such a marketing strategy has paid off. Overseas consumers who tried its products once purchase them again, and the red ginseng products the company makes are now exported to 12 countries in the world. The export amount is on a continued rise since its first export to Australia in 2013. It increased to USD 1.8 million in 2019 and is expected to further increase to USD 3 million in 2020.
Consume wholesome red ginseng with no nutrients being thrown out Kocheolnam Red Ginseng pulverizes red ginseng into ultrafine particles with no nutrients being thrown away in the extraction process. So, consumers can take in all the good nutrients of red ginseng while eating the products of the company. Compared to ordinary red ginseng, the products of the company can be absorbed more effectively, which is a differentiated feature of the Kocheolnam Red Ginseng products. The company produces red ginseng products classified for adults, teenagers, and children
24 Korea Agrafood
百貨商場?目前，隨着網站建設和網絡宣傳，産品在韓 攻攻內的知名度得到不鉤提高，幷通過口口相傳海外客 商的咨詢也在呈不鉤增加之勢?出口洽談已遍及東南亞及 斛洲和非洲，出口量也在持樓增加? 高鐵男紅參的海外營銷方法也蜈糾特?主要是以客商爲捲 象突出高鐵男紅參比其他紅參有效成分含量高及吸收性好 的特点?幷且，力爭以低廉的價格銷魔差別化的高圭産 品，讓更多的海外消費者買得起高鐵男紅參? 韓攻農水産食品流通公社(aT)的芎地化項目也爲産品的出 口提供了不少搗助?注冊海外商標?各種出口手樓及芎地 法律等相關問題都是通過韓攻農水産食品流通公社的芎地 化項目得到潁決的? 高鐵男董事長說道，“最近，在全世界都在躬憂新冠病毒 感染之時，隨着越來越多的人開始了潁紅參捲提高免疫力 有效，出口量也在大幅度增加”?
such that beneficial ingredients of the products can be absorbed most effectively. What’s more, it differentiates its packaging system and produces a family set to help all family members strengthen individual immunities and the entire family immunity altogether.
High-quality, cost-effective red ginseng Red ginseng products of Kocheolnam Red Ginseng are known to have better quality for the price and can be purchased in most online shopping malls. Recently, the company expanded its domestic distribution networks and the products are selling at major supermarkets and department stores in Korea. Kocheolnam Red Ginseng adopts a unique overseas marketing strategy. It emphasizes to buyers the fact that the products of the company contain more beneficial ingredients of red ginseng compared to ordinary red ginseng products and have a higher absorption rate. What Kocheolnam Red Ginseng produces are premium products of differentiated quality, but the company provides them at affordable prices so that consumers at home and abroad can buy them more easily. In addition to the efforts Kocheolnam Red Ginseng has made, the localization support project of Korea Agro-Fisheries & Food Trade Corporation(aT) has been of great help for the export. Through the localization support project of aT, companies that desire to export their products abroad can register trademarks in foreign countries, or solve any issues of procedures and related laws and regulations involved with the exportation. The CEO Ko said, “Our products are known to be effective in enhancing immunity amid the growing fear for the new virus, COVID-19, all around the world, and the export of our products has increased accordingly.”
Kocheolnam Red Ginseng’s products have gone viral and are now getting an increasing number of inquiries from importers and overseas buyers.
Kocheolnam Red Ginseng CO., LTD. +82-10-8577-2181
ich34@hong3.co.kr
www.damga.co.kr
April 2020 25
Focus On People
Strengthen the Promotion of Korean Agricultural Products Via Online Kim Chang-kuk The branch manager of aT Hanoi
Due to the virus, COVID-19, the number
Please explain the local market situation
of visitors to offline markets in Vietnam is
caused by COVID-19 pandemic, and how
rapidly decreasing. In the meantime, the online demand for agricultural products is increasing. In view of this situation, Kim Chang-kuk The branch manager of aT Hanoi announced their plan that they will focus on online marketing to promote Korean agricultural products and food that are recognized as high-quality, safe, and wholesome food in Vietnam.
26 Korea Agrafood
Vietnam reacts to promising Korean agricultural products.
With the occurrence of COVID-19 pandemic, the number of visitors to offline markets, such as supermarkets, hypermarkets, and stores selling imported fruit in major shopping malls in Vietnam, has declined sharply as people are reluctant to go out and avoiding public contact. While the demand for O2O such as online malls, social network, and Grab Food, a food delivery service, has significantly increased. As a consequence, the fresh agricultural exports like strawberries has been reduced or stays at similar level compared to last year due
to flight cutbacks and rapidly surged air transportation costs triggered by the impact of COVID-19. However, the demand for processed foods such as ramyeon and mandu, and convenience foods is rising in the atmosphere of eating food at home since people are grounded. Furthermore, as a result of increased interest in health, there is a growing demand for foods to build up immunity such as red ginseng, and seasoned seaweed.
products to expand further by partially financing the expenses required for inspection and registration of imported food to reduce costs. In this way, by supporting trademark research along with registration fees and application to secure the legal rights of exporters’ trademarks in Vietnam, Korean agricultural products are being recognized well in the local market. What are the future plans, such as promotional activities for Korean agricultural products in
It is said that Korea’s Kocheolnam Red
Vietnam?
Ginseng received help with the trademark registration issue through the aT’s localization support project when it entered Vietnam. How does the project work and what kind of support is expected?
The aT is responsible for the localization support project by providing necessary advice and support to agricultural exporters throughout exporting process, including customs clearance, customs duties, sanitation and quarantine, and labeling. In addition, it is a business that provides a stepping stone for successful export achievement by funding trademark expenditures to acquire intellectual property rights and expenses required for application and registration. This is also a project which helps buyers who import Korean agricultural
Due to the outbreak of COVID-19, it is expected that the temporary closures of major service facilities such restaurants and going out less atmosphere will carry on, which makes it difficult to promote Korean agricultural products offline. Accordingly, promotional marketing primarily on processed foods such as ginseng and ramyeon will be pushed forward utilizing online malls. To increase awareness of Korean agricultural products, a series of intensive promotional events will be also carried out through online shopping malls, social media, and O2O services. Most of all, integrated B2B and B2C promotional marketing is planned in the second half of this year in Vietnam’s capital city, Hanoi, to enhance the image of Korean agricultural products.
April 2020 27
Photo Story
Korea has four distinct seasons. In spring, the fields are filled with newly sprouted flowers and trees stretch out their branches and start blossoming. The pear trees have also bloomed its buds welcoming the spring season. We hope that these flowers will bear the fruit soon for consumers around the world to taste the sweet Korean pear.
Well-being Food
Healthy Ginkgo can be Easily Consumed Ginkgo, also known as green herbal A medicine, is a nut with excellent health benefits such as improving bronchi, blood circulation, and preventing dementia. However, due to its pungent flesh, hard shell, and thin inner skin that surrounds the nut, it is indeed quite a troublesome fruit to prepare. Hereby, the agricultural corporation Ginkgomill CO., LTD., located in Hoengseong, Gangwon-do, uses an ‘automated peeling machine’ to solve such shortcomings and their steamed shell-removed ginkgo product is conveniently offered to consumers.
Peeled ginkgo is nutrient and convenient Ginkgo has long been known for its exceptional health function in ‘Dongui Bogam’, which is one of the classic books of oriental medicine in Korea. Not to mention, such fact has certainly fascinated CEO David Ahn in peeled ginkgo products. Although it is true that ginkgo is a great agricultural product containing a large amount of β -carotene to prevent adult diseases such as arteriosclerosis, arthritis, and cataracts, yet it is not widely used compared to other nuts like almonds and Brazil nuts.
30 Korea Agrafood
ヘルシ―な銀杏を手輕に? 農業會社法人（株）ジンコミル 銀杏は氣管支の改善?血液循環?認知症予防 など樣?な效能があり?靑い補藥と呼ばれる ほど?健康機能性がすぐれた堅果類だ?しか し?獨特な臭氣を放つ果肉?堅い果皮?果實 を取り卷く薄皮があり?調理が面倒な農産物 でもある?江原道の橫城に位置する農業會社 法人（株）ジンコミルはこのような短所を解決す るために?「自動化銀杏脫皮機械」を利用し?銀 杏の果皮を全て取り除いた剝き銀杏（蒸熟脫皮 銀杏)を消費者へ販賣している?
ヘルシ―さと手輕さを備えた剝き銀杏
銀杏は昔から韓國の東洋醫學書として有名な 『東醫寶鑑』ですぐれた健康機能性が傳えられて きた?安遇燁（アン·ウヨプ）農業會社法人（株） ジンコミル代表が剝き銀杏製品に關心を持つ ようになったことも?この点に注目したもの だ?銀杏はβカロテンが豊富に含まれ?動脈硬 化?關節炎?白內障などのような病氣の予防 によいとされる農産物だが?ア―モンドとブ ラジルナッツなどの他の堅果類に比べて廣く 使用されてはいない? その原因を銀杏の果皮のためだと結論付けた 安代表は?剝き銀杏を作れば?競爭力がある と判斷し?製品化を開始した?特に?韓國で ニンニクが剝きニンニク?おろしニンニク? キュ―ブ型ニンニクなど?調理のしやすさを 考慮した製品が人氣を得ているという点に着 目した? April 2020 31
Well-being Food
Ginkgomill’s product was created based on the idea of readyto-use garlic products such as peeled garlic, crushed garlic.
At that time, CEO Ahn came to conclude that the main reason was due to the shell of the seed, who then decided to produce steamed shell-removed ginkgo to be competitive in the market and started commercializing. Above all, his product was created based on the idea of ready-to-use garlic products such as peeled garlic, crushed garlic, and minced garlic cubes, which gained huge popularity in Korea. CEO David Ahn said, “The shell was the inconvenient point of eating, I assumed that it was being turned away as an ingredient. And this is how I came up with my product.”
Improved safety and competitiveness Ginkgomill’s steamed shell-removed ginkgoes are manufactured by automated peeling machine. This is to elevate the level of hygiene
32 Korea Agrafood
安遇燁代表は「銀杏が血液循環を助け?中國ではスタミ ナ料理に使用されるほど?人氣も高い?韓國でも參鷄 湯?カルビチムなどの高級韓食には銀杏が使われる? しかし?果皮のため食用には向かず?そっぽを向かれ ていると考え?剝き銀杏の製品を作ることになった?」 と明かした?
安全性も?競爭力もUP
ジンコミルで生産する剝き銀杏の製品は自動化脫皮機 械を通して製造される?手作業で銀杏の 果皮を剝く旣 存の企業とは異なり?機械を使用して衛生面に配慮し たものだ?化學的成分なしに?もっぱら熱と風?遠心 力を利用し?銀杏の果皮を剝いているので安全性の面 でもすぐれている?銀杏を200℃で一度蒸したことで? 味と食感などの品質が維持され?賞味期限も1年に達す る? 特に?果皮を取り除く必要がなく?料理に加えるだけ でよく?立ち飮み屋?飮食店などから大量に購入され
unlike existing companies that manually remove shells. It is also excellent in safety by getting rid of ginkgo shells with only heat, wind and centrifugal force without any chemical components. The ginkgoes go through steaming process at 200℃, so the taste and texture in terms of quality are being consistently maintained, and the shelf life is also extended to one year. The product has become sought-after particularly at pubs and restaurants as it doesn’t require any preparation but only simply adding it to a dish, which is the key draw of why peeled ginkgoes are purchased in bulk. In recognition of this competitive edge, it is being sold in Korea’s famous e-commerce sites such as Coupang, Market Kurly, Naver Store, and at Hanaro Mart for offline store.
Raise added value to ginkgo Singapore is currently the only importer of Ginkgomill’s ginkgo. As the company has only been a year since it started business, the exports still remain to be insignificant. And yet, the Korea Agro-Fisheries & Food Trade Corporation(aT) has recognized the possibility of the product, which was selected as a ‘promising item for export.’ As a result, Ginkgomill has received consulting reports and was introduced to a trading company to accelerate overseas market development. Along with steamed shell-removed ginkgo, a range of products including ginkgo snack has been recently introduced, which comes with different taste such as buldak, wasabi, and tiramisu. CEO David Ahn hoped, “As western countries like Europe and the United States eat steak with vegetables, I believe there is a great potential for future growth of our product once we take advantage of initial exporting of steamed removed-shell ginkgo. I will take the lead of consuming ginkgo nuts more conveniently.”
ていることからもわかるように?人氣も獲得してい る?このような競爭力が認められ?韓國の有名な電子 商取引サイトのク―パンとマ―ケットカ―リ―?ネイ バ―ストアをはじめとして?オフラインの店孃である ハナロマ―トなどでも製品が販賣されている?
銀杏に付加價値をプラス
現在?ジンコミルで剝き銀杏の製品の輸出先はシンガ ポ―ルだ?事業を開始してから1年にも滿たないことか ら?輸出はわずかな狀況だ?しかし?韓國農水産食品 流通公社（aT）から製品の可能性が認められ?「輸出有望 品目」に選ばれ?コンサルティング報告書と貿易商社を 紹介されるなど?海外市場の開拓に拍車をかけている ところだ?特に?剝き銀杏だけでなく?銀杏の菓子も 發賣するとともに?樣?な製品を披露している?味も プルダク味銀杏?ワサビ味銀杏?ティラミス味銀杏な ど樣?だ? 安遇燁代表は「歐州と米國など西歐圈ではステ―キに野 菜を添えて食べるように?剝き銀杏の製品を一度輸出 すると?今後?成長の可能性が高いと考える?ヘル シ―な銀杏を手輕に食べられるよう?リ―ドしていき たい?」と抱負を明かした?
Agricultural Corporation Ginkgomill CO., LTD. +82-33-344-5550 ahnwooyup@gmail.com
www.ginkgomill.com
April 2020 33
Issue in SNS
#Yangnyeom-dwaejigalbi
Ong Seong-wu is Charmed by Yangnyeom-dwaejigalbi 邕聖祐愛不撈口的調味肆排 ng Seong-wu came back to the fans. As being a O member of Wanna One, he went on concert tours to 14 countries in the world including the USA, Japan, Singapore, Thailand. After a hiatus of his career as a singer, he is back on the K-pop stage with his recently released mini-album. Ong Seong-wu, who has now grown to be a full-fledged hallyu(Korean wave) star, spreads his wings again as a singer, and his fans and the media alike are now going crazy for him.
34 Korea Agrafood
“All I Wanna do! Wanna one!”，在韓攻最著名的音樂電 視臺Mnet擧辦的歌手選秀節目中，以排名第五的成績進入 Wanna One組合的邕聖祐?曾以Wanna One的成員之一 周游美攻?日本?新加坡?泰攻?澳大利亞?臺膿等世界14 憾攻家和地袴，名揚天下的邕聖祐又回來了?最近，結束休 假的邕聖祐，通過屠魔迷究專輯再一次復出歌壇?隨着已進 入韓流明星之列的他再次開始活動，關于他的各種新聞也是 層出不窮?本期《Korea Agrafood》就爲舅介紹邕聖祐及他 所看好的最佳韓食?
從Wanna One成員變身爲糾唱歌手的邕聖祐 相貌出衆，能歌善舞，演技超人，多思多藝，有着“多面 手”美譽的邕聖祐踏上了他的糾闖之路?今年的3月25日， 通過在在陸新歌屠布繇上推出第一憾迷究專輯 《LAYERS》，正式從一名Wanna One成員改換門庭進入 了糾唱演藝圈?不愧爲韓流明星的稱謂，邕聖祐的首張迷 究專輯在新歌屠布繇之前開始便得到了世界各地粉絲約1 億700万多次的点“獸”? 《LAYERS》在屠魔芎日便在泰攻?香港?越南?印度尼 西亞等8 憾攻家和地袴榮登專輯排行之首，幷且榮登 iTunes全球專輯排行榜(Worldwide iTunes album chart)第三位，充分彰顯了邕聖祐在全球旺盛的人槐?尤 其在泰攻和澳門，除了主打歌曲《GRAVITY》之外，其他 5首收湳曲也全部入選最佳歌曲100首之列，盡顯出了韓流 明星的非凡麟力?
Ong Seong-wu Channel on V Live There is a culture that stars and their fans
Ong Seong-wu, Once a Member of Wanna One, Goes Solo
can communicate with each other in Korea. V Live is where the culture is realized. V Live is a live video service provided by one of Korea’s famous portal sites, and is also
Ong Seong-wu, aka all-rounder, is good at everything, doing a great job in singing, dancing, and acting with his striking good looks to boot. He held an online showcase on March 25 to promote his first mini-album Layers, and started his solo activity. Fitted for a hallyu star, his first mini-album received about 107 million likes even before the showcase from fans all over the world. Proving his enormous global popularity, the album Layers has topped the album charts in eight countries including Thailand, Hong Kong, Vietnam, and Indonesia, and ranked third on the worldwide iTunes album chart.
called V app. On V Live, a celebrity does a live show to communicate with his/her fans, and the fans can write comments in real time through the Internet or smartphones so that the celebrity can see them.
https://channels.vlive.tv/B8F8C7/video
April 2020 35
Issue in SNS
Ong Seong-wu’s Pick:
Yangnyeom-dwaejigalbi
邕聖祐的最愛――調味肆排 As Ong Seong-wu started his activities again as a singer, there is a growing interest in all the things related to him. His fans share all kinds of information related to him including his birthday, fan meeting schedules, and TV programs he is scheduled to appear, longing for everything about him. Even yangnyeomdwaejigalbi(marinated grilled spareribs) he once picked as his favorite dish is much talked about. Ong Seong-wu said in a Korean food show, Please Take Care of My Refrigerator, that he likes meat and what he likes the most is spareribs marinated in sweet and salty sauce, and he even prefers the marinated spareribs to beef. What he said in that show is now back in the spotlight as he made a comeback. Due to his love for the pork dish, Yangnyeom-dwaejigalbi is used as one of the keywords in numerous posts about Ong Seong-wu.
36 Korea Agrafood
隨着邕聖祐重新開始活躍在舞臺，人們 捲他的關注熱度也在不鉤提高?粉絲們 更是通過相互共享邕聖祐的生日?粉絲 見面繇日程及出演電視節目內容等信 息，在各憾領域爲邕聖祐費盡了心思? 甚至，邕聖祐過去所說的“最愛”美食調 味肆排也成了人們津津樂道的話題? 邕聖祐以前曾參加過一圭韓攻明星美食 類脫口秀節目《拜托了領箱》，幷在節目 中說過“我本來就喜歡吃肉，不過最喜 歡的是用甛中帶咸的調料調制的調味肆 排?我袈得調味肆排比牛肉更好吃”? 這圭訪談內容又被人們重新潼了出來? 粉絲們還通過例擧邕聖祐在綜藝節目《无 理的同居》中勁吃調味肆排的場景，再一 次憐明了他捲調味肆排的鍾愛?由于邕 聖祐在各種媒郞上都憐現出捲調味肆排 的喜愛，調味肆排也成了粉絲關于邕聖 祐帖子的關鍵詞之一?
Watch again Korean Englishman https://www.youtube.com/watch?v=NN0U1lGygFo
Foreigners are Also Charmed by Yangnyeom-dwaejigalbi
外攻人也鍾情的調味肆排 Yangnyeom-dwaejigalbi is one of the popular Korean dishes for foreigners who visit Korea due to the sweet yet salty taste they like. It was picked as No. 1 dish along with bulgogi (barbequed beef) in a survey of most delicious Korean dishes conducted on foreign baseball players of the baseball league in Korea in 2018. The popularity of the pork dish among foreigners is demonstrated by various related videos posted on YouTube, a global streaming site. The videos feature various types of yangnyeom-dwaejigalbi, and
show foreigners tasting the dish with relish. Recently, Korean Englishman, a famous YouTuber and socalled a missionary of Korean culture, posted a video on YouTube showing that he invited his friend and ate yangnyeom -dwaejigalbi together at a Korean restaurant. His friend praised the dish saying, “Ooh! It’s got a kick as well! Thank you, God.” Check out again yangnyeom-dwaejigalbi that is emerging as a new Korean food icon in the video of Korean Englishman.
用甛中帶咸的調料酩制的調味肆排，也是 外攻客人在韓攻最喜歡吃的韓食之一?如 在2018年捲加盟韓攻職業棒球聯賽(The Korea Base Ball League)的外籍棒球 選手進行最好吃的韓食問卷調査中，調味 肆排侮勁肉一道入選了排名第一? 而且，全球流媒郞視頻網站油管也通過上 傳外攻人品嘗各種調味肆排的視頻，讓人 眞麟地感受到調味肆排的火爆? 最近，著名的油管博主，韓攻文化的傳敎 士“英攻男人(Korean Englishman)”招 待其外攻朋友進行了一場調味肆排吃播活 動?嘗到調味肆排的外攻朋友盛獸其味 道，憐示“眞好名?這也有辣味!謝謝”?下 面就讓我們通過英攻男人的視頻去看一下 韓食的新偶像調味肆排?
April 2020 37
K-Food Recipe
Unique Korean Pork Dish
Dwaejigalbi-jjim waejigalbi(grilled spareribs) is a D representing Korean pork dish that can be enjoyed by all as it is more affordable than beef ribs in price and tender in texture. Unlike beef ribs, it is generally made by marinating spareribs due to the smell of fat. The marinade is made using ganjang(soy sauce) or gochujang(red chili paste). To make dwaejigalbi, what you need to do first is make deep cuts in the pork so that the marinade permeates deeply and evenly in the pork, making the dish more scrumptious. At restaurants having an installation that absorbs smoke above each table, the marinated spareribs can be eaten immediately from a grill pan. However, at home without such a convenient installation, Koreans usually make galbi-jjim (braised ribs) with the pork ribs. <Korea Agrafood> introduces an easy way to make dwaejigalbi-jjim so that you can try it yourself at home easily.
38 Korea Agrafood
April 2020 39
K-Food Recipe
Dwaejigalbi-jjim Recipe
Two Servings Cooking Time: 100min 220kcal
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Main Ingredients 600g spareribs, 1 middle-sized potato, 1 small-sized carrot, 1/2 onions, 1/3 green onion roots, 6 cloves of garlic
Sub Ingredients Marinating Sauce: 6 tbsp ganjang, 2 tbsp sugar, 2 tbsp maesil-cheong (plum extract), 2 tbsp oligosaccharide, 0.3 tbsp ginger powder, 0.3 tbsp ground pepper, 2 tbsp cooking wine, 1 tbsp sesame salt, 2 tbsp sesame oil, 2 cups of water
Tip The reason for trimming the edges of the carrot and potato is that the edges are done first and then make the broth more cloudy when the broth boils further and the vegetables become softer to be smashed.
40 Korea Agrafood
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Soak spareribs in water for about one hour(for two hours for frozen pork) to remove the smell of fat and to drain the blood out.
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Dice the carrot and potato 2 to 3 cm long, and trim the edges to be round. Cut the onions by similar size.
3
Mince finely the green onions and garlic to make the marinade. Rinse the blooddrained ribs with running water, and make cuts in the ribs such that the marinade seeps in the ribs through the cuts.
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Add all ingredients for the marinade into a mixing bowl and mix them together, and then put the ribs in the bowl and marinate the ribs for 30 minutes.
5
Put the marinated ribs and the prepared carrot and potato in a pot, and pour one and a half paper cups of water to the pot. Boil it over high heat for the first five minutes with the lid open.
6
Boil it over medium heat for another five minutes while mixing the ingredients in the pot. Then, boil it over low heat for another 15 minutes with the lid closed.
7
Open the lid and put the prepared onions into the pot, and simmer it down over medium heat for five minutes while mixing the ingredients in the pot.
KoreaAgrafood
KoreaAgrafood
Mapo Yonggang Matkkaebi Street where You Can Enjoy Original Dwaejigalbi
‘Mapo galbi’ is everywhere in
and the construction workers went
Korea. Mapo in Seoul is that much
to meat restaurants nearby to ap-
famous for dwaejigalbi. Mapo is the
pease their hunger from hard work.
home of this Korean dish. When
Among the workers, marinated
you walk down the 800m-long path
dwaejigalbi was very popular. The
from Exit 1 of the Mapo subway
street has now been transformed
station on subway line No. 5 to the
into a place where restaurants serv-
crossroad in front of Sinseok
ing various meat dishes such as
Elementary School, you can be in-
beef ribs, skirt meat, lamb meat, ju-
voluntarily intoxicated with the
mulleok(marinated grilled pork), and
sweet smell of meat. That’s the very
pork rinds are lined up on both
famous Mapo Yonggang Mat-
sides. Every October, there is Mapo
kkaebi Street. The fame of Mapo
Food and Culture Festival, so peo-
galbi is dated back to the 1970s
ple can visit there and enjoy Mapo
when Mapo Bridge was being con-
galbi at the festival at reduced
structed over the Hangang River
prices.
Misunderstanding of Dwaejigalbi People may think that pork contains more fat than other meat and makes them fattier, and is not good for their health. Pork, on the other hand, contains a great amount of nutrients beneficial to health. First of all, it contains more vitamin B1 than beef. Vitamin B1 is believed to be good for anti-aging for skin, and boost carbohydrate metabolism to help cells’ activities. On top of this, it is rich in protein that is good for growing children, older people, and recovering patients.
April 2020 41
Culture & Tour
Seoul at a Glance,
N Seoul Tower Letâ&#x20AC;&#x2122;s Enjoy the N Seoul Tower Online
he Tokyo Tower in Japan, Oriental Pearl T Tower in China, and Eiffel Tower in France. There are skyscrapers in the renowned cities around the world that look down at the cityscape. Korea is the same. Located in Junggu of Seoul, the N Seoul Tower is located in the middle of the city center and overlooks at every corner of Seoul. It is also a place that is always crowded with people particularly for lovers as a dating spot because there are plenty of things to enjoy and eat out. For this reason, the N Seoul Tower has been selected as the most visited tourist destination in Seoul by foreigners in 2012 and has been listed on Seoul Future Heritage in 2018. Not to mention, itâ&#x20AC;&#x2122;s the most representative tourist attraction in Korea.
42 Korea Agrafood
The landmark of Seoul,
N Seoul Tower The N Seoul Tower, seen everywhere in Seoul, is not an exaggeration to say that it is one of the iconic symbols of Seoul. Built in 1975 to transmit TV and radio broadcasts to the metropolitan area, the tower was opened to the public in 1980, which has become a much-loved tourist attraction in Seoul. The name is a combination of ‘Namsan Mountain’ and ‘N’ for symbolizing ‘New’. Namsan Mountain, where the tower is located, is 262 meters above sea level, similar to the height of the tower itself of 23 stories(236.7 m). Considering the elevation of observatory deck perched atop the N Seoul Tower, it overlooks the most breathtaking view of Seoul from 400m above sea level. There are gift shops, coffee shops, and restaurants on the 1st to 3rd floors, an observation deck on the 4th to 5th floors, and a French restaurant on the 7th floor. The 6th floor was an open-air observatory, but it has not been operated since it was renovated in 2005. A round-trip shuttle bus is available from exit 1 of Myeongdong Station to the N Seoul Tower cable car boarding station, which is offered for free of charge. To take the cable car, it only cost 6,000 won for one way.
+82-2-3455-9277
Daily 11:30-22:00
126 Namsan Park-gil, Yongsan-gu, Seoul
Tip admission fee
Additional Info
Check the air quality with N Seoul Tower The city of Seoul has been providing a service to indicate air pollution level with the lights of tower to quickly and easily inform the public of air quality since 2011. The tower lights up the city with different colors depending on the air condition. The lights are blue when the air pollution concentration is ‘good’(0 ~ 15㎍/㎥), and green light shows ‘normal’(16 ~ 35㎍/㎥), while yellow light is emitted when the level of air pollution is ‘bad’(36 ~ 75㎍/㎥), and N Seoul Tower shines in red when it reaches ‘worst’ (75㎍/㎥).
Observatory (adult) 11,000 won (child) 9,000 won
April 2020 43
Culture & Tour
gs to Various Thin san Enjoy in Nam
Love lock The Love Lock Observatory at the entrance of N Seoul Tower is a place where lovers promise their endless love to each other. It is due to the belief that love will last forever like a padlock that cannot be released. The countless locks are full of desired love messages and their loversâ&#x20AC;&#x2122; names. In the recent years, as the observation deck fences for locks became completely occupied, it is now possible to hang a love lock on the 1st floor terrace of the tower.
Namsan Palgakjeong & Mokmyeoksan Bongsudae As you climb to the top of Namsan Mountain, Palgakjeong Pavilion and Mokmyeoksan Mountain Beacon Fire Station(Bongsudae) can be found around the square. The Mokmyeoksan Mountain Bongsudae, erected more than 600 years ago, served as the central destination point for all fire beacons in the peninsula which was finally delivered to the royal palace. To commemorate such history, The Bongsudae Lighting ceremony is held every day from 11am to 12:30pm except on Mondays. It is a well-liked experience program for foreign visitors as one can play a drum that announces the beginning of the ceremony, and also try out the costume.
44 Korea Agrafood
Introducing Dining Places Around N Seoul Tower
Namsan Pork Cutlet The restaurant was opened in 1992, where the famous expression ‘Namsan Pork Cutlet’ was created. With the brand philosophy of ‘twice the taste and twice the size’, it is recognized for its Korean-style homemade pork cutlet. There are only five menus, but the special sauce is what makes this place keep going. It is one of the most visited restaurants in Namsan Mountain, with more than 300,000 customers annually visiting the main store.
Hancook
+82-2-777-7929 101 Sopa-ro, Jung-gu, Seoul
Hancook is a restaurant specialized in Korean cuisine, where a wide range of 30 varied types of Korean food are served as all-you-can-eat. Along with the buffet, you can also choose tasteful main dishes such as charcoal-grilled pork aged with angelica leaves, broiled mero fillet marinated with miso sauce, braised cutlassfish, and panfried bulgogi. Since the restaurant is located on the tower, it is a popular spot to enjoy food with a panoramic view of Seoul. A package deal with Hancook and observation deck is also offered which allows you to have your meals at a lower price. +82-2-3455-9292 105 Namsan Park-gil, Yongsan-gu, Seoul
April 2020 45
News in News Promotion of Integrated Export Quarantine Complex of Fresh Produce
The Animal and Plant Quarantine Agency of Korea will push forward the integrated management of the export quarantine complex for fresh
Urgent Promotion Event to Expand Korean Agricultural Exports
produce. The goal is to consolidate the entire designation process for export quarantine complexes which separately operate by country and item, and unify the existing export packing houses into export quarantine complexes. At present, a number of different forms and procedures of export notifications are required by
The Ministry of Agriculture, Food and Rural
country and item in order to be selected as an
Affairs(MAFRA) and the Korea Agro-Fisheries &
export quarantine complex. Consequently, even
Food Trade Corporation(aT) have conducted an
in the case of the identical item of export com-
emergency promotion fair to minimize the damage
plex, the country-specific designation process
to Korean agricultural exporters caused by COVID-
and the management of packing houses and
19 pandemic, which resulted in an upsurge in health
plantation have been all different.
functional foods exports.
For that reason, the export complex designation
The MAFRA and aT held a total of 60 promotional
process and document forms will be unified
events for the Chinese region in March. As a result,
once an improved management system is im-
the exports of health functional foods such as gin-
plemented in the future, and that it will be possi-
seng and dairy products have increased significant-
ble to conduct fruit selection on the same day
ly. The major export items in the Greater China
even if exporting countries are different.
Region, which have a short shelf life such as kimchi and dairy products, were linked to large-scale distributors to provide urgent promotion. In addition, it was analyzed that targeting health department stores and infant and toddler stores have been successful by planning special promotion for ginseng products and baby foods. In fact, after the emergency fair, the exports of ginseng and dairy products have increased by 20.8% and 16%, respectively, in the fourth week of March.
46 Korea Agrafood
Korea Forest Service Supports Export of Forest Products
Raising sales promotion incentives for emergency support is pushed forward to expand exports of Korean forest products. The Korea
Selling Agricultural and Fisheries Products at Drive-thru Amid the COVID-19 Pandemic
Forest Service(KFS) plans to immediately back up logistics, sales difficulties, and new online business in the forest products export industry to minimize the damage caused by COVID-19. First of all, the ratio of sales promotion incentives will be augmented to reduce distribution costs when exporting major short-term forest prod-
The spread of COVID-19 has also changed the way
ucts such as chestnut, shiitake, dates, and per-
agricultural and marine products are being sold.
simmon. Also, the system will be improved for
Along with the existing offline stores including hyper-
health forest products, which are good for im-
market, traditional market, and supermarkets, a dri-
munity system, including wood-cultivated gin-
ve-through model has been adopted to the business.
seng, omija, and seasoned thistle. In order to
Initially, drive-thru facilities have been set up across
activate the non-face-to-face sales method, the
the country to test virus samples for novel coron-
KFS plans to finance the entry and sales of on-
avirus, which has been introduced to sell agricultural
line shopping mall, as well as creating multilin-
and marine products. In Pohang, Gyeongsangbuk-
gual videos to promote health functional prod-
do, fresh raw fish was sold as the first fishery prod-
ucts.
uct at drive-through, which encourages social dis-
To facilitate overseas promotion, numerous op-
tancing and consumption promotion activity at the
erating standards for changing target countries,
same time. Plus, the consumers were very satisfied.
lowering the obliged minimum export amount,
At present, local governments are operating a drive-
and expanding the limit permission for sampling
through market and conducting the sales events of
costs are also relaxed. In addition, the KFS will
local agricultural products. The drive-through site
approve to establish and publicize the Korean
has been expanded to nationwide service areas
Forest Products Promotion Center, which is es-
lately, regardless of region or place. On top of food
sential for pioneering new markets in the new
ingredients, cooked dishes by hotel chefs can be al-
northern region.
so purchased at drive-thru. As the length of closure of libraries are continuously extended, drive-thru business is further expanding its zone to such as book and toy rental services.
April 2020 47
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Korea Agro-Fisheries & Food Trade Corporation is leaping toward a new future. We celebrated our 50th anniversary in 2017 and we plan to take a big step forward. Having grown strongly since our establishment in 1967, we are becoming a force for globalization. Our bigger steps will be milestones for tomorrow.
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