The Monthly Magazine of Korean Agriculture & Food
July 2020 vol.297
Special
Into the Farm
Well-being Food
Growing Awareness of Korean Garlic in Global Market
Goodtrae Watermelon, Overseas Consumers Recommend It!
Create Added Value with Processed Korean Persimmons
2020 K-F
d
Online Exhibition www.agrotrade.net
What is Agrotrade Online Exhibition The Online Exhibition is an online page which categorizes and exhibits outstanding Korean agricultural products by theme. If you click on the desired products and leave an inquiry, a one-on-one video business consultation can be arranged with the company.
STEP 1
STEP 2
STEP 3
Click on the
Free samples of
A video
product of your
the concerned
consultation will
interest on
product will be
be arranged along
AgroTrade
sent by the aT
with interpretation
website to apply
service
�
�
CONTENTS
July 2020 vol. 297
Photo by Dameulstudio
COVER Considered as an iconic rejuvenating Korean dish, samgyetang is characterized by thick broth boiled from a small, whole chicken stuffed with ingredients such as ginseng, glutinous rice, and jujubes.
12
16
Growing Awareness of Korean Garlic in Global Market
Cover Story
Korea’s Representative Revitalizing Dish for Summer, Samgyetang
Export Story 12
06
The Benefits of Samgyetang in Summer
08
Samgyetang Presented on the Global Dining Table
10
Ready-to-eat Samgyetang Exporter
SPECIAL
16
INTO THE FARM Goodtrae Watermelon, Overseas Consumers Recommend It!
20
WIN-WIN Export of Premium Health Snacks with the Strategy of ‘Being Korean is the Most Global’ Quan He Jun CEO Chinese Importer, QINGDAO SANFENGHE TRADING CO., LTD.
30
WELL-BEING FOOD Create Added Value with Processed Korean Persimmons
K-FOOD BIG DATA
227, Munhwa-ro, Naju City, South Jeolla Province, Korea Tel +82-61-931-0964 Fax +82-61-804-4521 Government Registration Number : Ra-7210 Dated Apr. 26, 1995 Copyrightⓒ by the aT (Korea Agro-Fisheries & Food Trade Corp.) All rights reserved.
Korean Ginseng, the Health Keeper Spread throughout the World
CEO Lee Byung-ho
K-Food Story 26
Founded in August, 1995, Published monthly by the
EXECUTIVE VICE PRESIDENT Shin Hyun-gon (Food Industry &
34
Trade Division)
ISSUE IN SNS
EDITORS Lee Young-ju
Rain, Recreating the Past Glory of Rainism and Fascinating Korea Once Again
REPORTERS Kim Young-min (kimym@agrinet.co.kr) Lee Ki-no (leekn@agrinet.co.kr) Choi Yeong-jin (choiyj@agrinet.co.kr)
38
GRAPHIC DESIGNER Jang Yeon-ho
K-FOOD RECIPE
TRANSLATORS Park Hye-yun, Sue Cheon (ENGLISH)
Dak-gaseumsal Gimbap, a Wonderful Combination of Chicken and Gimbap
Tamura Yoshihiro (JAPANESE) Park Seo-ran (CHINESE)
EDITORIAL BOARD BEIJING Chung Yeon-su 070-4617-5090 (beijingat@at.or.kr) SHANGHAI Park Seong-kook 070-7077-6197 (shanghaiat@at.or.kr) CHENGDU Chung Yeon-su 070-4617-5090 (chengdu@at.or.kr) DALIAN Koh Jung-hee 86-134-7856-3887 HONGKONG Kim Suk-ju 070-4617-2696 (hkatcenter@at.or.kr) HANOI Kim Chang-kuk 84-24-6282-2987 (hanoi@at.or.kr) HOCHIMIN Park Il-sang 84-28-3822-7504 (atcenterhcmc@gmail.com) BANGKOK Yang Jae-seong 070-4617-7226 (bangkok@at.or.kr) JAKARTA Lee Seoung-bok 070-4617-2695 (jakarta@at.or.kr) TOKYO Jang Seo-gyeong 81-3-5367-6656 (tokyo@at.or.kr)
38
OSAKA Kwon Tae-hwa 81-6-6260-7661 (osaka@at.or.kr) NEW YORK Shim Hwa-sop 1-212-889-2561 (newyork@at.or.kr) L.A Han Man-woo 1-562-809-8810 (fmcwoo@at.or.kr) DUBAI Song Bong-seok 971-4-339-2213 (dubai@at.or.kr)
Extras
PARIS Ha Jung-a 070-4617-2699 (paris@at.or.kr) VLADIVOSTOK Shin Jae-hun 070-4617-3277 (chekov@at.or.kr) QINGDAO Lee Sang-kil 070-7938-0863 (qingdao_logistics@at.or.kr)
42
CULTURE & TOUR Culinary Trip to Busan
EDITED & DESIGNED BY The Korean Farmers & Fishermen’s News #60, Jungdaero 9-gil, Songpa-gu, Seoul, Korea
28
PHOTO STORY
Tel +82-2-3434-9072
Fax +82-2-3434-9077
You can see all the contents on Korea Agrafood at the website, www.agrotrade.net.
46
K-FRIENDS STORY
C over Story
Korea’s Representative Revitalizing Dish for Summer,
Samgyetang In Korea, there is a unique culture called ‘Boknal’, which refers to the hottest day of the year. Since the ancient times, Koreans have been taking a warm bowl of ginseng chicken soup called ‘samgyetang’ on Boknal, to beat the heat and stay energized during the summer with the wisdom of ‘Yi-yeol-chi-yeol’ meaning fight fire with fire. Considered as an iconic rejuvenating Korean dish, samgyetang is characterized by thick broth boiled from a small, whole chicken stuffed with ingredients such as ginseng, glutinous rice, and jujubes. Samgyetang is not only packed with nutrition, but its chewy ginseng-flavored meat also blends well with rich chicken broth. No wonder, it is globally popular. In the recent years, HMR-type for samgyetang, which can be easily eaten at home, has been exported to the United States, Japan, Taiwan, and Hong Kong, and has drawn much attention as a health supplementary food for the world.
4 Korea Agrafood
! y d r o o f B r d o You o G
July 2020 5
C over Story
The Benefits of Samgyetang in Summer hen the heat is rising during the sumW mertime, it is the high season for chicken. In Korea, places selling samgyetang can be commonly found across the country, even if it is not a specialty restaurant, when Boknal is near. In addition to abundant protein, chicken contains ‘linolenic acid’, one of the unsaturated fatty acids, which is known to help prevent cancer, arteriosclerosis, and heart disease. Chicken also contains more nutrients than other meats such as calcium and vitamins. As it is well absorbed and digested, it is often used as a food ingredient to strengthen physical strength. In
6 Korea Agrafood
particular, samgyetang is a great food for restoring energy in summer since it contains various ingredients that are good for your body, such as ginseng, jujube, garlic, and glutinous rice. Ginseng, which is a vital element for Korean chicken soup, helps recover from fatigue and improves blood circulation. The glutinous rice stuffing filled in the chicken’s stomach is soft and easy to digest, so it is perfect for a sick day diet. This is the reason why Koreans enjoy boiling-hot samgyetang as an energy-fortifying dish to take care of their health during scorching summer days.
The Fusion-Based Samgyetang on the Rise amgyetang is a popular Korean cuiS sine well recognized to foreigners. The fact that there is no special seasoning other than ginseng or garlic, and lightly boiled recipe does not differ much from western version of ‘chicken soup’. As much as samgyetang is enjoyed, a numerous fusion form created with impressive ideas is also gaining popularity. That chestnuts, pine nuts, and even deer horns are added, and samgyetang with a whole root of red ginseng has also appeared. There are also ‘seafood samgyetang’ cooked with octopus, flower crab, and abalone, ‘herbal samgyetang’ containing all kinds of herbal medicines, and ‘bamboo stalk samgyetang’ with steamed chicken in a bamboo stalk rather than a pot. Although the ingredients and fillings may vary, the beauty of samgyetang is that you can feel the energy immediately rising even with the chicken-infused smell.
July 2020 7
C over Story
Samgyetang Presented on the Global Dining Table n the overseas, there is a way to easily acI cess samgyetang produced in a traditional way in Korea. That is to purchase a pack of precooked samgyetang. The ready-made samgyetang are exported to 12 countries, including the United States, Japan, Taiwan, and Hong Kong. While, talks are currently under way to export samgyetang to 27 EU countries. In February, the Canadian Food Inspection Agency(CFIA) approved Maniker F&G and Harim as ‘export workshops’, making it the first export of HMR-type samgyetang in the in-
8 Korea Agrafood
dustry. The estimated export volume for this year is 80 tons(74,000 quantity). An official from the Ministry of Agriculture, Food and Rural Affairs(MAFRA) said, “Currently, ramyeon and rice products that are easy and convenient to eat at home have become sought-after due to COVID-19. The same goes for samgyetang in retort pouch. In the Asian markets such as the Greater China Region and Japan, there is also a perception of health recovery foods, so exports are expected to increase further in the hot summer months.”
Samgyetang Export Performance Per Year
The export of samgyetang slowed down for some time in 2019 due to the small package trend in Japan. However, the export increased by 58.4% this year compared to that in the same month(May) of last year. This is because, due to the COVID-19, the interest in immunity increased and the demand for retort food such as ramyeon that can be preserved for an extended period of time increased.
3,580
3,660
4,337
3,965
4,498 3,092
937 tons
1,055 tons
727 tons
2019
2017
2018
2019
U.S.A
1,506
2018
2019
352 tons
304 tons
389 tons
310 tons
1,128
2017
2018
2019
2017
2018
2019
Taiwan
2017
1,435 1,132
386 tons
1,267
337 tons
1,307
Japan
11,169
2,386 tons
720 tons
2018
11,024
2,717 tons
610 tons
2017
12,334
2,421 tons
606 tons
(unit: USD 1000)
Hong Kong
Total
July 2020 9
C over Story
Attention
Ready-to-eat Samgyetang Exporter In order to maintain the freshness of freshly caught chickens, Harim manufactures products on the basis of the ‘slaughter and commercialize on the same day’ in a HACCP-certified workspace. The export product generated from this process is Harim Ginseng Chicken Stew, which does not include artificial additives other than Korean ginseng, domestic glutinous rice, and other ingredients such as jujubes. In addition, the broth made by Harim’s accumulated manufacturing technology is rich in gelatin and has a savory taste. The key export area of Harim’s Samgyetang is Japan, and it is available in largescale distribution stores such as Costco and Ito-Yokado, where it meets local consumers. Harim is also expanding its exports to Vietnam, Australia, the United States, and Canada.
Harim +82-31-262-3323 +82-31-264-2591 www.harim.com
10 Korea Agrafood
Harim
Maniker F&G is exporting samgyetang and samgyejuk together, bringing out a positive result. When it comes to samgyejuk, the finest glutinous rice is used as the main ingredient, as well as ginseng, jujube, and chestnut of best quality are prepared to make the product. Besides, chicken meat is manually torn and shred, not by a machine. For glutinous rice, the required amount is added by the person directly through the refinement work. Not to mention, Maniker F&G is fully committed to quality and safety by getting approval for export workshops from the USDA. Currently, samgyejuk is supplied to Korean markets in the United States, 99 Ranch Market and 168 markets run by the Chinese Tawa Group. The product is also available in Vietnamese and Hong Kong markets.
Maniker F&G Maniker 070-4287-7724 +82-31-899-1100 www.manikerfng.com
July 2020 11
Into the Farm
Watermelon
Chairman Park Jong-gwan
Overseas Consumers Recommend It! グットゥレのスイカ?海外の消費者も
Good!
12 Korea Agrafood
Being the site of the capital of Baekje with the remains of the ancient history of the culture, Buyeo, Chungcheongnam-do has been selected as a UNESCO World Heritage City. Accordingly, domestic and foreign tourists are constantly on the move. There is another local specialty representing Buyeo. It is a watermelon traded under the brand name of ‘Goodtrae’, which is gaining popularity among Japanese and Russian consumers as it has become a famous Korean watermelon brand.
忠淸南道の扶餘は百濟文化の歷史をそのままに維持し?ユ ネスコの世界遺産都市に選ばれた?これにより?國內外の 觀光客らがひっきりなしに訪れている?この扶餘を代表す る名物がもう1つある?それが?「グットゥレ（Goodtrae）」 のブランドで出荷されるスイカだ?グットゥレのスイカ は韓國を代表するスイカのブランドとして地位を築いて おり?日本とロシアの消費者にも人氣がある?
Strict production and shipment management The National Agricultural Cooperative Federation Buyeo-gun Regional the Marketing Firms in Common of the Primary Cooperatives, is responsible for shipping and marketing of the Goodtrae watermelon, in which six agricultural cooperatives in Buyeo-gun participated in 2010. To be sold under the Goodtrae brand, the watermelon goes through a strict process. Before picking watermelons for the first time, the sorter separately monitors the insects and appearance. This is a mandatory procedure in order to enter the Agricultural Product Distribution Center(APC). After receiving the watermelon, the inspector must check its appearance again. Then, the product is finally born as the Goodtrae
嚴しい生産と出荷管理
グットゥレのスイカは?2010年に扶餘郡管內の6つの農協 が參加した扶餘郡地域農協組合共同事業法人が責任を持っ て出荷とマ―ケティングを擔當している?グットゥレとい うブランドでスイカを出荷するためには?嚴しい過程を經 ることになる?第1段階として?スイカを收穫する前に選 別士が別途にスイカの病蟲害や外觀の選別を行う?この過 程に合格しなければ?農産物産地流通センタ―（APC）へ 出荷することができない?出荷されたスイカは再び選別士 の外形檢査を經なければならない?以後?非破壞自動選別 機を經て?糖度11度以上になって?グットゥレのブラン ドのスイカが誕生する?全郞で3段階の嚴しいプロセスを 經てようやく出荷される? 金東洙(キムドンス)扶餘郡地域農協組合共同事業法人代表 は「組合共同事業法人が實施する嚴格な品質管理を通過し たスイカのみ出荷している?シャキシャキした食感と高い 糖度はグットゥレのスイカの强みだ?」と述べた? July 2020 13
Into the Farm
Goodtrae Watermelon goes through a strict process, its shipping is only possible after undergoing challenging procedures.
watermelon after going through a non-destructive automatic sorter by detecting Brix degree for watermelon, which must to be at least 11 Brix. Shipping is only possible after undergoing these three challenging procedures. Kim Dong-su, the President of the National Agricultural Cooperative Federation, said, “Only watermelons that have passed strict quality control conducted by us are traded. The crunchy texture and high sugar content are the strength of Goodtrae watermelon.” It is possible to harvest such quality watermelons in selective process, thanks to the hard labor by watermelon farmers. The 400 farmers spare no effort to produce the finest watermelons that suit the consumers’ tastes. Instead of using chemical fertilizers, a separate nutrient was used in the production process to increase sugar content and pleasant texture. Additionally, in order to fill the shortcomings of cultivation technology, technical training is also conducted by inviting external experts every year. Park Jong-gwan, the chairman of the Gyuam Watermelon Public Shipping Association said,
14 Korea Agrafood
こうした嚴しい過程を經て?最高のスイカが誕生するの は?スイカ生産農家がいたからこそ可能だ?400人の農家 は消費者の嗜好に合う最高品質のスイカ生産のために努力 を惜しまない?化學肥料の使用の代わりに?別途の榮養劑 を生産過程で使用することで糖度と食感を高めた?また? 栽培技術の不足を補うため?每年?外部の專門家を招聘し て技術敎育を實施している? 朴鐘寬（パク·ジョングワン）窺岩（ギュアム）スイカ共選出 荷會會長は「農家が30年以上?スイカを栽培してきた?そ れでもなお?消費者が望むスイカ生産のために絶え間なく 栽培技術を硏究している?」と述べた?
日本とロシアの消費者が認めたグットゥレのスイ カ
グットゥレのスイカは?2010年から海外の消費者と向き 合ってきた?2010年の日本への輸出を皮切りに?2017年 からはロシアにも輸出している?輸出用のスイカは4~5kg の小果だ?內需用に比べて小さいが?糖度や食感は全く引 けを取らない?海外での試食會でグットゥレのスイカを食 べた消費者は?高い品質に滿足している?他國のスイカに 比べて價格は多少高いが?品質で競爭力を確保したという ことだ? こうした競爭力をベ―スに?グットゥレのスイカは東南ア ジアと新北方地域（CIS·モンゴル·中國（東北三省））の消
“The farmers have been growing watermelons for over 30 years. However, we are constantly researching cultivation technology to produce watermelons that consumers want.”
Japanese and Russian consumers give a thumbs-up for Goodtrae Watermelon Goodtrae watermelon has been unveiled to overseas consumers since 2010. The initial export kicked off with Japan in 2010 and has started exporting to Russia in 2017. Exported watermelons are as small as 4 to 5kg, which is smaller in size than domestic watermelons, yet the sugar content or texture does not fall behind. The consumers who tasted Goodtrae at overseas tasting events are satisfied with the great quality. It is rather expensive compared to watermelons grown from other countries, however, it has definitely secured quality competitiveness. Based on this competitiveness, Goodtrae is preparing to meet consumers in Southeast Asia and the New Northern Region. It is an area that has never been tried, but it has been assessed that it is not impossible. In the past, exports to Japan and Russia were also difficult, but then again, the business could succeed as safety and quality issue were indisputable. Above all, it is projected that the entry into the New Northern Region will benefit from the Korean government’s agricultural product export policy. The President Kim Dong-su said, “As Goodtrae watermelon is cultivated in an ideal environment, it has a thin peel and is strong in storage. Therefore, we are proud in terms of quality and safety concern that international consumers can enjoy our watermelon with confidence.”
President Kim Dong-su
費者に向けた輸出準備を進めている?これまで輸出していな かった地域だが?輸出は不可能なこともないとの判斷だ?こ れは?以前日本とロシアへの輸出も輸出與件が思い通りには いかなかったが?安全性と品質を前面に出して輸出に成功し ためだ?特に?新北方地域への進出は韓國政府の農食品輸出 政策とマッチして效果があると期待されている? 金東洙(キムドンス)代表は?「グットゥレのスイカは最適 の環境で栽培され?果皮が薄く?貯藏性も高い?したがっ て?海外の消費者が安心して消費できるように安全性と品 質では最高と自負している?」と自信を示した? National Agricultural Cooperative Federation Buyeo-gun Regional the Marketing Firms in Common of the Primary Cooperatives +82-41-837-7199
prince-kim@hanmail.net
July 2020 15
Special
Growing Awareness of Korean Garlic in Global Market arlic, which is used as a classic spice and G flavoring, is loved by consumers all around the world. It has been already recognized for its potent functions as it was selected as one of the top ten healthiest foods in the world by <Time>, a renowned American news magazine. Now, high-quality Korean garlic is stimulating the appetites of global consumers.
Special Love for Garlic Koreansâ&#x20AC;&#x2122; love for garlic is proved by statistics. According to the Korean Rural Economic Institute(KREI), the average consumption of garlic per Korean was estimated as 7.4kg in 2019, which is a staggering amount considering the fact that Americans and Italians consume about 1kg on average per person a year. Koreans consume the vegetable seven times more than consumers in these nations. Such a huge consumption of garlic in Korea is attributed to Korean foods. Garlic is added to make various kinds of Korean stew or soup and is never excluded when Koreans eat various cuts of meat including pork belly. It is also used as an essential ingredient to make kimchi, adding a deeper flavor to this representative Korean food. Whatâ&#x20AC;&#x2122;s more, garlic is featured in the birth myth of Korea. According to the myth, a bear is reincarnated as a human being after eating only garlic and mugwort and gives birth to a baby boy, and the boy founds the country.
16 Korea Agrafood
グロ―バル·マ―ケットで認め られる韓國のニンニク ニンニクは世界の人?から脚光を浴びる香辛料であり?野 菜だ?米國のタイム誌が選んだ世界 10大健康食品に揭げ られるほどに?ニンニクの效能はすぐれている?特に?獨 特な香り?辛味と甘味が調和した高品質の韓國のニンニク が全世界の消費者の胃袋を攷んでいる?
韓國人の特別なニンニク愛
韓國人のニンニク愛は統計にもしっかり表れている?韓 國農村經濟硏究院は2019年の韓國人の1人當りのニンニ クの平均消費量が7.4kgと推定した?米國?イタリアの國 民は年平均1kg程度のニンニクを消費することが知られ ている?韓國人がこれらの國?の國民に比べて?多いとき は7倍を超えて消費するという結果だ? 韓國人のニンニク消費が多い理由は?大部分の料理に食品 にニンニクが缺かせないためだ?樣?なチゲやス―プを作 るときはもちろん?サムギョプサルのような肉を食べると きにもニンニクを一緖に食べる?韓國料理での代表的なキ ムチには?ニンニクはコクを與える重要な香辛料だ? ここで?韓國の建國神話でもニンニクが登場する?熊がニ ンニクとヨモギを食べて人間に轉生して子どもを産み?國 July 2020 17
Special
Garlic has always been part of Korean cuisine and culture. So, there are various processed foods made with garlic. To take in good nutrients without the reluctance to eat it raw, various garlic products have been introduced so far. There are garlic extract, garlic slices, and garlic powder, to name a few.
Global Attention on Korean Garlic Korean garlic is now shining in the global market. According to the Korea Agro-Fisheries & Food Trade Corporation(aT), USD 4.4 million worth of Korean peeled garlic was exported to the United States as of late May this year. This is an exponential increase compared to the export equivalent to USD 8,000 made during the same period last year. It is also exported to other countries in addition to the USA. It sells well in Taiwan. Although USD 1,600 worth of Korean garlic was exported to Taiwan last year, the export increased to USD 550,000 as of late May this year. Korean garlic owes its prosperity in the overseas markets through quality control and high marketability. Korean peeled garlic is exported after passing through the thorough process of cleaning and being packed individually. Despite all this arduous procedure, the garlic can be eas-
18 Korea Agrafood
Korean garlic is now shining in the global market through quality control and high marketability.
を作ったと傳えられている? このように?韓國でニンニクは料理と文化で缺かせないも のだ?そうしたことから?ニンニクを活用した樣?な加工 食品も少なくない?ニンニクを生で食べる煩わしさの代わ りとしてのニンニクエキス?ニンニクスライス?ニンニク パウダ―がそれらの代表的なものだ?
世界が注目する韓國のニンニク
韓國農水産食品流通公社（aT）によれば?今年5月末時点の 韓國の剝きニンニクは?米國へ440万ドルが輸出された? 昨年同期の8,000ドルに比べれば?爆發的な增加だ?米國 だけでなく?臺灣輸出も活發になっている?そのままのニ ンニクが主に輸出される臺灣は?昨年1,600ドルの輸出に とどまったが?今年5月末時点で55万ドルまで增加した? 韓國のニンニクがこのように海外で脚光を浴びているの は?徹底した品質管理と高い商品性にある?剝きニンニ クの場合?洗淨と消毒の過程を經て個別包裝を行ってか ら輸出される?しかし?輸出過程で溫度を適切に制御で
ily spoiled when the temperature is not controlled properly during the distribution. Korean peeled garlic to be exported needs to be dried and pass through a low-temperature process, and then sorted out again. Then, it can be finally exported while being stored in containers equipped with cold storage systems. Only when it passes through all these, the garlic can remain fresh and highly marketable even in local markets in foreign countries. Brian Kang, CEO of Chang Shin Agricultural CO., LTD. which exports peeled garlic to the USA, said, “We cannot even meet the demand because we are inundated with so many requests from foreign buyers. And, I am actually feeling the growing recognition of Korean garlic in the global market.” In addition to the efforts made by Korean exporters of garlic to maintain the high marketability, the Korean government is also pitching in. The Ministry of Agriculture, Food and Rural Affairs(MAFRA) and aT established a garlic export association to expand the export of Korean garlic, and support member companies with distribution costs. They are planning to hold various promotional events in some potential countries in addition to the United States, to export Korean garlic more. They are also planning to support various promotional activities and create videos featuring recipes for foods using Korean garlic in cooperation with famous local chefs and influencers to improve further the awareness of the benefits of Korean garlic. An official from aT said, “Korean garlic exporting companies have improved their packaging systems and transportation methods of their own. So, the shelf life and the quality of Korean garlic have increased as a whole. Korean garlic is receiving a favorable response from local markets. We expect that the export of Korean garlic will grow further in the global market.”
きなければ?簡單に腐敗が起こる?したがって?輸出さ れる韓國産の剝きニンニクは?乾燥した後での低溫過程 を經て?再度選別を行い?冷藏施設を備えたコンテナで 輸出される?こうした過程を經ることで?輸出先でも商 品性が維持できる? 剝きニンニクを米國へ輸出する（株）昌信（チャンシン）農産 の姜炳豪（カン·ビョンホ）代表は?「韓國のニンニクの海 外市場性が擴大している?最近では?海外のバイヤ―から 多くの連絡が來ているが?量の確保が難しい狀況にある? 韓國のニンニクのすぐれた品質が海外でも認められている 雰圍氣がある」と說明した? 韓國の輸出業者の商品性維持の努力に加え?韓國政府もニ ンニク輸出に力を入れている?農林畜産食品部とaTは韓 國のニンニク輸出擴大のためにニンニク輸出協議會を構成 し?會員社に物流費を大幅に支援することにした?また主 要輸出國の米國をはじめとして?輸出擴大の可能性が高い 市場を中心に?樣?な販促活動を準備中だ?輸出先の消費 者に韓國のニンニクの認知度を高めるための販促活動や現 地の有名シェフとインフルエンサ―を活用したレシピの動 畵制作などを計畵しているものだ? aTの關係者は「輸出業者からパッケ―ジや輸送方法も改善 するとともに?韓國のニンニクの流通期間も延び?品質も 高まった?現地の反應もよく?昨年の玉ねぎを5万トン輸 出した經驗を通して?韓國のニンニクも世界の人?からの 脚光を浴びるだろう」と自信を示した?
July 2020 19
Win-Win
Export of Premium Health Snacks with the Strategy of ‘Being Korean is the Most Global’
以“韓攻的就是世界的”戰略 出口高圭健康零食 20 Korea Agrafood
exture E-One was founded in February N 2007. It is a world-class health snack food company made from natural ingredients composed of over 30 grains and vegetables. In recognition of safety and health, the company is currently exporting its health food products to over 20 countries around the world. Recently, it has been expanding its export market by meeting with Chinese QINGDAO SANFENGHE TRADING CO., LTD. at an online consultation to sign an export contract.
Diversification of export markets Since 2014, Nexture E-One has launched a food brand, expanding its operations to China and new markets in Southeast Asian countries such as Indonesia, Vietnam, and Thailand. In 2019, the sales of Chinese market reached 30%, while the Japanese market accounted for 34%, and 36% for other countries, showing that China is playing an important role and growing as an emerging market.
成立于2007年2月的未來有限公司，是一家利用30多種穀 物和蔬菜等天然原料生産世界級健康零食的企業?所生産 的産品安全健康，目前已有多種健康食品出口世界20多憾 攻家?最近，還通過網絡洽談繇侮中攻的靑島三酪和貿易 有限公司簽署出口合同，進一步頑大了出口市場?
出口市場多仝化明顯
從2014年開始，公司通過推出食品專婁品牌將營業範圍頑 大到了中攻和印度尼西亞?越南?泰攻等東南亞新市場? 2019年的銷魔額分別是日本市場34%?中攻市場30%?其 他攻家36%，原來沒有出口的中攻市場占了蜈大的比例? 因爲侮中攻的進口企業靑島三酪和貿易有限公司維持了5 年的合作關係?特別是今年4月aT擧辦的在陸出口洽談繇 上,兩家公司參侮幷進行了出口洽談,進一步加深了合作琓 伴關係? 2012年，未來有限公司捲日本?蒙古等主要出口攻共出 口了600万美元的産品?而目前，出口攻已增加了20多憾 攻家，出口量也隨着市場的頑大在不鉤增加?在持樓變化 的攻際貿易環境中，公司通過每年都堅持參加世界各地的 攻際食品博覽繇取得了良好的成果?通過堅持不懈的産品 開屠，適合不同攻家需求的産品樣款也呈現出日益增加之 勢? July 2020 21
Win-Win
Five years of cooperation with QINGDAO SANFENGHE TRADING CO., LTD. made possible all this. Their partnership has been solidified further as they participated in the online mobile export consultation held by Korea AgroFisheries & Food Trade Corporation(aT) this April. Nexture E-One exported USD 6 million to major countries such as Japan and Mongolia at the time of 2012. However, at present, there are more than 20 export markets. Despite the everchanging international trade environment, the company has regularly attended the international food fairs held around the world every year and has achieved good results. With continuous product development, items that meet the needs of each country’s market are also building up.
Reliable health food that global consumers can trust Nexture E-One is planning to significantly raise the number of fair participation in the second half of the year to replace the involuntary absence of international food fair for this year. Moreover, the company is also planning to expand and strengthen local promotions and tasting
世界消費者放心購買的健康食品
爲了彌補因上半年未能參加攻際食品博覽繇所帶來的損 失，未來有限公司計琬大幅度增加下半年參加博覽繇的次 瑠? 同時，還計琬進一步頑大和加大在芎地的促銷及品嘗活 動?以此提高未來有限公司的品牌知名度幷落脚世界市場 是公司的第一步目標?他們計琬通過持樓開屠着眼消費者 健康的美味産品，打造具有全球市場競爭力的品牌? 申賢姬董事長憐示，“我們將根据不同市場的需求，麟現 世界消費者可放心購買的多樣化安全高圭産品?我們的最 終目標是在食品行業打造毫不遜色于大企業的品牌價値幷 將央推向世界”?
以各種商品讓世界消費者滿意
未來有限公司生産幷出口各種産品?NEO穀物棒就是利 用21種穀物和8種蔬菜等天然原料生産的健康零食之一? 該産品是捲禪食進行改進的現代化産品，不僅可芎零食 吃也可芎代餐用穀物零食?産品蜈適合繁忙的現代人， 具有蜈大的市場屠展玭力?特別是，産品蜈適合芎今世 界食品的屠展趨勢“健康?自然?添加芟最小化”且具有韓 攻化特色，所以在未來全球市場上的屠展玭力也蜈大?本 産品共有五種味道(球油芝士?切達芝士?香草? 草撻? 香蕉)? NEO大米塊産品是捲韓攻傳統食品米桀進行現代化加工 的零食?勁制過程未格油炸，香而不宮，是以大米和大豆 爲主原料的无螂質産品?本産品共有三種味道(原味?綠
Nexture E-One manufactures and exports a range of products.
22 Korea Agrafood
events. By implementing such activities, the first goal is to raise the brand awareness of Nexture E-One and settle in the global market. Above all, it plans to grow into a competitive brand in the overseas by incessantly developing healthy and delicious products designed for consumers. Shin Hyen-hee, CEO, said, “We will diversify safe and premium products to fit the local market with reliable health foods that are trusted and sought by consumers around the world. Ultimately, we will build a brand value in the food industry that can compete with conglomerates, and will make us known to the international level.”
Satisfy global consumers with assorted products Nexture E-One manufactures and exports a range of products. Neo Crispy Roll is a healthy snack made from natural ingredients of 21 grains and 8 vegetables. This is a simplified grain snack, which makes up the inconvenient part of sunsik(grain powder), good enough to substitute a meal. Therefore, it is suitable for hectic society, and has high market growth. In particular, it fits well to the world’s major trends in food, ‘health, nature, and minimized additives’, yet it features a unique Korean character, making it highly likely to grow in the overseas market in the future. There are a total of five flavors from cream cheese, cheddar cheese, vanilla scent, strawberry scent, to banana scent. Neo Congjolmi is a snack developed from a variety of Korean rice cake, Injeolmi. It is a gluten-free product using rice and beans as its main ingredients made by roasting without frying in oil, which makes it taste light and savory. This product is available in three flavors: original, green tea, and banana. Neo jelly is a jellytype product of yogurt and banana milk, which are recognized as healthy foods.
Neo Congjolmi is a snack developed from a variety of Korean rice cake, Injeolmi.
茶?香蕉)? NEO軟糖是利用健康食品酸球和香蕉牛球開屠出的軟糖 産品?味道鮮爽，有益健康?本産品共有兩種味道(酸球 味?香蕉牛球味)? Nexture E-One CO., LTD. 070-7699-9253
nextureone1@naver.com
www.nextureone.com
Nexture
July 2020 23
Win-Win
Expand Export Market in Cooperation with Chinese Partner 侮中攻合作琓伴頑大出口市場 Quan He Jun CEO Chinese Importer, QINGDAO SANFENGHE TRADING CO., LTD.
For 5 years, Nexture E-One has maintained a
What kind of Korean agricultural product is pop-
cooperative relationship with QINGDAO
ular in Qingdao?
SANFENGHE TRADING CO., LTD. of
Qingdao has high perception of Korean food, and a number of Korean products are offered in the market. Products such as fresh milk, snacks, ramyeon, and beverages are gaining popularity. Above all, as many Korean restaurants are in the city, Korean traditional paste like gochujang, doenjang, ssamjang, and liquid tea such as yuja tea and jujube tea are widespread. Banana milk jelly and healthy snacks from Nexture E-One are also steadily on the rise.
Qingdao, China. Quan He Jun highly appreciates the health and safety of the snacks including yogurt jelly and banana jelly exported by Korean company Nexture E-One. The two companies are steadily broadening their business based on mutual trust.
株 未來有限公司侮中攻靑島貿易企業“靑島三酪和貿易 有限公司”已有五年的合作關係?權赫俊董事長捲未來有 限公司出口的健康零食及酸球軟糖和香蕉軟糖産品的健 康性和安全性給予了蜈高的評價?雙方企業以相互誠信 爲基礎，使産品的出口量得到了不鉤的提高? ( )
24 Korea Agrafood
What led you to meet Shin Hyen-hee, the CEO of Nexture E-One CO., LTD.?
In 2015, I first came across CEO Shin at the export consultation and fair hosted by aT. After that, I realized the excellence of their products. After improving the packaging for imports, we had several consultations on product prices and trading
procedures, and we started working together in 2016. What are the secrets of the popularity of Korean yogurt jelly, banana milk jelly, and healthy snacks in Qingdao?
The jelly product comes in a pouch type that can be conveniently consumed, so it is easy to store while maintaining the good taste. Healthy snacks can replace a meal for busy generation nowadays. As it is made from grains, it is rich in nutrients, which is enjoyed by both men and women. In particular, Korean-made products are excellent in safety and marketability, so Chinese consumers tend to purchase with confidence. The use of ingredients that boost immunity owing to COVID19 is also a secret of being a steady seller. What is your plan to import Korean agricultural products in the future?
Natural raw material-based products using lactic acid bacteria, grains and vegetables, such as yogurt jelly and crispy roll exported by Nexture EOne are expected to be desirable all over China like Qingdao. With such popularity, we plan to increase imports. In addition, if new product is launched by Nexture E-One, we will actively import at once and expand the sales network across China starting from Qingdao.
在靑島暢銷的韓攻農食品都有絞些? 韓攻食品在靑島的知名度蜈高，所以有各種韓攻食品進入 靑島?鮮鮮牛球?零食類?拉面類?飮料類等都是暢銷的 産品?尤其在靑島有許多韓攻餐館，所以韓攻産辣椒醬?大 醬?包飯醬等傳統醬類和柚子茶?大棗茶等液郞茶類産品也 蜈暢銷?未來有限公司生産的香蕉軟糖和健康零食在靑島也 持樓暢銷? 舅是葉鹿認識(株)未來有限公司申賢姬董事長的? 第一次見到申賢姬董事長是在2015年韓攻農水産物流通公 社(aT)擧辦的出口洽談繇和博覽繇上?之后，了潁到了未來 有限公司的優質産品?通過捲進口包裝的改進?産品單價? 貿易方式等進行洽談后于2016年開始正式進行了交易? 韓攻産酸球軟糖?香蕉牛球軟糖和健康零食在靑島暢銷 的秘訣是? 軟糖好吃且採用食用方便和易于保存的袋式包裝?健康零食 可爲繁忙的現代人潁決一頓代用餐?産品以穀物爲原料營養 酪富，男女老少皆喜歡?尤其是韓攻産食品安全且商品性 好，所以中攻消費者都能放心購買?使用有益于預防新冠病 毒提高免疫力的原材料也是産品暢銷的秘訣之一? 今后都有絞些進口韓攻産食品的計琬? 未來有限公司出口的酸球軟糖和穀物棒等以乳酸菌和穀物及 蔬菜等天然原料生産的産品，和靑島一樣在全攻也一定繇蜈 暢銷?我們計琬以這種暢銷勢頭爲基礎進一步增加進口量? 如果，未來有限公司推出其他新産品，我們也將積極進行進 口幷以靑島爲据点將銷魔網頑大到整憾中攻全域?
July 2020 25
K-Food Big Data
Korean Ginseng the Health Keeper Spread throughout the World The Korean ginseng is primarily exported to Greater China Region including China, Hong Kong, and Taiwan, where they prefer rooted ginseng; while processed items like red ginseng products and ginseng beverages account for a relatively high proportion in Japan, the United States, and Vietnam. Ginseng exports continued to grow every year, recording an increase of 12.4% year-on-year to USD 211.4 million in 2019. In the first quarter of this year, despite the tragic worldwide circumstances of COVID-19, it has produced satisfactory results of USD 52 million, up 5.9% from the previous year. The reason for the increase in Korean ginseng exports is that the global interest in functional foods is going up, especially as processed ginseng products are available in numerous forms. As the domestic brand â&#x20AC;&#x2DC;Cheong Kwan Jangâ&#x20AC;&#x2122; represents the premium image of Korean ginseng, the sales of processed products such as ginseng beverages, red ginseng sweets and jelly are on the rise.
The Main Foreign Markets of Korea Ginseng in 2019 (Unit : USD 1,000)
Export
TOP 5
China USD 69,390 / 1,588tons Japan USD 34,483 / 761tons Hong Kong USD 28,899 / 527tons Vietnam USD 21,301 / 4,542tons U.S.A USD 20,919 / 1,203tons
Country in Focus / Vietnam is the fastest growing country for Korean ginseng exports. Vietnamâ&#x20AC;&#x2122;s exports increased by 125.6%, while total ginseng exports increased by 35.6% in the last five years. The Korean Wave boom seems to have a positive impact, along with an outstanding performance by Park Hangseo, the head coach of the Vietnamese national football team. In addition, the awareness on the excellence and health functional effects of Korean ginseng products is climbing among local middle-class consumers. Not to mention, the demand for ginseng products for gifts is increasing as well. The Vietnamese market takes up a high proportion of processed items, and the proportion of red ginseng products and ginseng beverages is tremendously high at 73% out of total ginseng exports to Vietnam in 2019.
Vietnam
Vietnam Export Performance Compared to Total Ginseng Exports from 2015 to 2019 (Unit : USD 1,000)
2015 2016
2017
2018
2019
Vietnam Total Export Amount
155,081 9,440(6.1%) 133,486 10,986(8.2%) 158,393 12,959(8.2%) 187,920 15,333(8.2%) 210,277 21,300(10.1%)
Photo Story
Time to Heal Your Exhausted Body and Mind in the Forest
The mother’s arms are always warm and comfortable. Your soul will immediately heal if you hug your mother on such a tiring and upset day. The forest is a relaxing and soothing space too. It opens its arms and gives a big hug to anyone who is hurt or struggling. So we say that the forest is like the mother’s arms. How about healing your worn-out body and mind in the forest like hugging the mother’s arms on a day like today, when all of us are going through a tough time with COVID-19? The photos are taken in the Bamboo Forest of Ahopsan Mountain in Busan, Korea.
Well-being Food
Create Added Value with Processed
Korean Persimmons 加工により付加價値がブラスされ た韓國の枾製品 ersimmon is a fruit with excellent health P functional effects such as fatigue recovery, cold prevention, and inhibition of high blood pressure. It contains sufficient amount of vitamin C, which is surprisingly the highest among fruits, even higher than that of tangerine, grapefruit, and kiwi, that are known to be rich in vitamin C. In Korea, persimmon is processed and consumed in various forms, such as hongsi(soft persimmon) or gotgam(dried whole persimmons), and lately, gammallaengi(dried persimmon) products are also available for purchase in the market. Nature Farm, an agricultural corporation located in Cheongdo, Gyeongsangbukdo, exports processed persimmon products to Japan and other countries to promote the excellence of Korean persimmons to international consumers.
Attention to the competitive Cheongdo Seedless Flat Persimmon Persimmon is beloved in Korea, just like any-
30 Korea Agrafood
枾は疲勞回復?風邪の予防?高血壓など健康への高い機 能性·效果にすぐれた果物だ?枾のビタミンCの含有量 は果物の中でも最高水準で?ビタミンCが豊富なことが 知られているミカン?ザボン?キウイよりも多い?韓國 では枾を加工して柔らかくした熟枾やモチモチした食感 の干枾など?樣?な形で消費されており?最近では切干し 枾（カムマルレンイ）の製品なども生産している?慶尙北道 淸道郡に位置する農業會社法人（株）自然農園（Nature Farm）は枾の加工製品を日本などへ輸出し?韓國のすぐれ た品質の枾を世界へ廣めている?
淸道盤枾の競爭力に注目
枾は貯藏性にすぐれ?糖度が高く?韓國で非常に人氣のあ る果物だ?シャキシャキした食感が樂しめる甘枾と熟成度
where else, due to its high storage and high sugar content. There are several varieties such as dangam(fuyu persimmons) with a delightful crunch, and hongsi, gotgam that taste slightly different depending on the sweetness and period of maturity. This is also the reason why Yeo Jeong-su, the CEO of Nature Farm, who has been a researcher at a food company for 16 years, has become interested in processed products using persimmons. He has focused on the characteristics of persimmon that can be treated in numerous ways. In particular, Cheongdo Bansi(Cheongdo Seedless Flat Persimmon), one of the Korean persimmon varieties, is seed-
により味が少しずつ違う紅枾?干枾など形も樣?だ?食 品企業で16年間硏究員生活を送ってきた芮正洙（イェ·ジ ョンス）農業會社法人（株）自然農園代表が枾を利用した加 工製品に關心を持つことになったのも?こうした理由から だ?つまり?樣?な加工が可能な枾の特徵に注目したとい うことだ?特に?韓國の枾の品種の1つである淸道盤枾は 種がなく?乾燥するとモチモチした食感となり?これを加 工すれば競爭力のある製品ができると判斷したのだった? 芮正洙代表は「種がなく?糖度が高い枾で加工製品を作れ ば?商品性が高いものになると考えた?現在?海外で人氣 が高いシャインマスカットの場合と同じだ?また?健康機 能性がすぐれ?おやつのように食べてもよく?糖度は高い ものの後味がさっぱりしているので?淸道盤枾を利用して 加工製品を生産することになった?」と說明した? July 2020 31
Well-being Food
less with exceptional chewy texture when dried, so it was judged that it would be competitive to come up with a processed persimmon. CEO Yeo said, “I believed that if I generate a processed product with sugar, seedless persimmon, it would definitely have a high marketability. This goes the same with shine muscat at the moment, which is currently very popular abroad. As Cheongdo Bansi has outstanding health functional benefits, it can be consumed as a snack. Although it is high in sugar content, this variety has a pleasant aftertaste. So I thought it would be a brilliant idea.”
Production through differentiated process The Nature Farm’s main products are ice persimmon, semi-dried persimmon, and dried persimmon. All products are sugar free. The company has acquired certifications such as FSSC 22000 and GAP, and was acknowledged in Japan, where food export regulations are challenging. Indeed, one of the top products, dried persimmon, is exclusive to make up 95% of product exported from Korea to Japan. All the products go through a drying process,
差別化された工程で製品生産
（株）自然農園の主力商品はアイス紅枾と半乾枾?切干し枾 製品だ?すべての製品で砂糖は使っていない? FSSC22000?GAPなどの認證を取得し?特に食品輸出規 制が嚴しい日本でもその品質が認められた?實際に?主力 製品のうちの1つである切干し枾は韓國から日本へ輸出さ れる製品の95%を占めるなど?ダントツの主力製品だ? 製品は全て乾燥過程を經ているが?（株）自然農園で自社開 發した「ソフトドライ」方式により製造される?一般に廣く 知られた乾燥方式の1つであるフリ―ズドライは單價が高 くなるという問題があり?エア―ドライは榮養素が破壞さ れるおそれがあった?また?枾の澁味のもとであるタンニ ンを取り除くためには?新たな乾燥技術が必要になると感 じたというのが芮代表の說明だ? 芮代表は「淸道盤枾の場合は糖度が甘枾より高い?しかし? 澁味のもととなるタンニンにより?甘さを感じにくいとい う問題があった?これを解消するために乾燥技術を開發す ることになった?その結果?枾の澁味を減らし?賞味期限 は旣存の製品に比べて15倍高めることができた?」と明か した?
輸出で韓國産の甘枾を廣める
（株）自然農園が本格的に海外市場に進出したのは2015年 からだ?當時?日本へ10万ドルほどの製品を輸出するとと もに?海外開拓が始まった?以後?タイ?ベトナム?シン ガポ―ル?カナダなど輸出國が繼續的に增加し?昨年は120
It was only in 2015 that Nature Farm entered the overseas market in full scale. The company’s products were selected as a promising future product of the Korea Agro-Fisheries & Food Trade Corporation(aT), so it was helpful in expanding exports by meeting foreign buyers.
32 Korea Agrafood
and they are manufactured in a ‘soft dry’ method solely developed by Nature Farm. Freeze drying, one of the widely recognized drying methods, has a problem of high cost due to the specialized equipment needed for the process, and hot air drying has a risk of destroying nutrients. CEO Yeo added that he felt the need for a new drying technique to be free of tannins that give the astringent taste from persimmons. He pointed, “The Cheongdo Bansi has a higher sugar content than that of dangam, but it was difficult to taste the actual sweetness because of tannin, which gives a bitter taste. To solve such issue, a unique drying technology was developed. As a result, the astringent taste of persimmon was reduced and the shelf life was 15 times higher than that of the existing product.”
Promote Korean persimmon by export It was only in 2015 that Nature Farm entered the overseas market in full scale. At the time, overseas exports began with the first USD 100,000 worth of exports to Japan. Since then, the number of export countries have steadily increased such as Thailand, Vietnam, Singapore and Canada, reaching exports of USD 1.2 million last year. This year, it is expected to export USD 3.5 million in exports due to interest in K-Food along with KPrevention of COVID-19. Here, the fact that the company’s products were selected as a promising future product of the Korea Agro-Fisheries & Food Trade Corporation(aT) was also helpful in expanding exports by meeting foreign buyers. Nature Farm is looking forward to further expand exports thanks to the continuous support from aT in May, by registering their products on Alibaba, the largest online trading platform in China.
CEO Yeo Jeong-su
万ドルの輸出實績を記錄した?今年はK防疫とともに?K フ―ドなどへの關心の高まりにより?350万ドルに達する輸 出實績を予想している? これに加えて?韓國農水産食品流通公社（aT）の未來有望 商品に選ばれるとともに?海外バイヤ―に會ったことも輸 出量を擴大するのに大きく貢獻した?また?今年5月には aTから中國最大のオンライン取引プラットフォ―ムのア リババへの登錄のサポ―トを受け?輸出擴大の可能性が期 待されている? Nature Farm Corp. +82-54-373-7561 gam@gam1.co.kr
www.nfdry.com
NATURE FARM
July 2020 33
Issue in SNS
#Gang #Rainism #Chicken breast
Rain Recreating the Past Glory of Rainism & Fascinating Korea Once Again ain, a Korean singer who stood atop as a world star beyond Asia R back in the mid-2000s, is now enjoying his heyday again. He was once ridiculed by his far-fetched choreography, lyrics, and styles attuned with the song “Gang”(or kkang as pronounced, and meaning guts, fighting spirit, or tenacity) released in 2017. The song and Rain have now become the talk of the town as online memes mimicking what he did back then went viral. Recently, he joined a co-ed trio group(SSAK3) at a famous Korean variety show aired on Munhwa Broadcasting Corporation(MBC), and he is getting even more interest and attention. ©Munhwa Broadcasting Corporation
34 Korea Agrafood
Falling For World Star Rain, who made his debut as a singer in 1998, shot to stardom when the song “How to Avoid the Sun” was released in 2003. He pulled off the fashion-forward looks including aviator sunglasses and leather bulletproof vests, and military pants. His sleek, yet tough like a wild horse, style appealed to the public. He won popularity from Asian countries afterward. Back in 2006, he enjoyed the most glorious days as he was chosen as one of the most influential people in the world by <Time>, a famous US news magazine.
After established himself as a top star representing Korea, he thought there was no more place he would conquer in Asia. So, he flew to America and began there as an actor. He started building his career again in Hollywood with the movie “Speed Racer” and then starred in another Hollywood movie “Ninja Assassin”. Then, he set a new record as he was selected the second time in a row as one of the most influential people in the world by <Time>, which is the first time as an Asian entertainer.
July 2020 35
Issue in SNS
One Gang a Day Leading to a Renewed Craze for Rain
However, when returning to the Korean music scene after a short hiatus, his once indomitable presence in the popular culture was not the same as before. Rain, who had been on the crest of a wave since his big-hit album “Rainism” was criticized for cheesy lyrics and somewhat over-the-top tacky style. Gang, which was harshly criticized back then, is now once again in the spotlight in a whole new different way. A high school girl posted a parody of his music video of Gang. The parody video got a great deal of attention from those who search for something funny. His forgotten music video has become popular since then, and even a new word “One Gang a Day” was
36 Korea Agrafood
coined. The coinage means “how many times do you watch Gang a day?” The song and the style once ridiculed back then have become that much popular now. On YouTube, there were a great number of hilarious comments including, for example, “the world before the COVID-19 outbreak would come back once a vaccine is developed, but the world before you watched Gang would not come back.” which caught many eyes. After he appeared on the variety show and said that he needs to do “Three Gangs a Day” all the ridicules were turned into support and cheer. On the show, he showed a cool and undaunted attitude toward the recent trend of making fun of him, and netizens started showering him with praises and cheering messages. He and the other two on the show announced they would form a trio group(SSAK3) as a special event, and many are highly expecting the trio already.
Tip Check Out Gang for Yourself! https://www.youtube.com/watch? v=xqFvYsy4wE4
Rain’s Secrets for Keeping in Shape Rain keeps working hard on self-maintenance and is still in good shape even though he is 38 years old now. He is famous for his physical shape which is as great as his strong mentality. He is also known for his love for Korean food. He ate Korean food when he felt lonely back in the United States shooting the films. When he was appointed as a public ambassador for Korean food, he revealed his affection for it saying, “Korean food is like my culture and first instinct, like the way how I think of my mom. Whenever I go on concert tours or shoot films to foreign countries, I usually have Korean dishes and I hope people around the world will also enjoy healthy Korean food as I do.”
Recently, he appeared to have lost weight considerably, and people wondered what he did. He showed how he worked out and revealed his diet regimen through YouTube as secrets for the success in dieting. He said “I eat 100g of chicken breasts for breakfast and lunch and does a highly intense workout for a short interval before a meal.”
July 2020 37
K-Food Recipe
Dak-gaseumsal Gimbap A Wonderful Combination of Chicken and Gimbap
imbap is one of the classic between-meals G in Korea that is made by spreading cooked rice onto a sheet of dried laver and putting strips of other ingredients including ham, carrot, cucumber, and yellow pickled radish on top of the rice. It is convenient to eat and has been a popular dish for a lunch box for a picnic or excursion. It is also good in terms of nutritional benefits because it includes various vegetables. Recently, there are various versions of gimbap using other unconventional ingredients such as kimchi, tuna, and cheese. These versions are also getting popular. As the summer, so-called the season of dieting, approaches, Rain, a famous Korean singer and a momjjang(Korean slang for someone who is in good shape), introduced a recipe for dak-gaseumsal gimbap(gimbap with chicken breasts) as a secret for keeping in shape.
38 Korea Agrafood
July 2020 39
K-Food Recipe
Dak-gaseumsal Gimbap Recipe
Two Servings Cooking Time: 25min 500kcal(per serving)
1
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Main Ingredients
1
2 bowls of cooked rice, 4 sheets of dried laver, 8 perilla leaves, 8 seasoned burdock strips, 2 crab sticks, 1 cucumber, 2 loafs of chicken breasts, 4 sticks of yellow pickled radish, 1/3 carrot, 3 eggs
Slice chicken breasts in half, and put olive oil in a pan. After the pan is heated suitably, roast the chicken breast slices until the front and back sides of them become yellowish.
2
Beat three eggs well and fry the eggs by spreading them on a pan. And tear the roasted chicken breasts into long narrow strips.
3
Add roasted sesame seed, sesame oil, and salt to cooked rice, and mix them well.
4
Cut yellow pickled radish, seasoned burdock, cucumber and crab sticks into long strips, and shred carrot.
5
Lay down rice and two sheets of perilla leaves overlapping each other on a sheet of dried laver, and put all the vegetables prepared on it.
6
Hold the edges of the dried laver and roll it round so that the ingredients inside are not scattered all over.
7
Cut the roll into bite-size pieces while being cautious not to burst the dried laver in the middle.
Sub Ingredients 1 tbsp sesame oil, a pinch of salt, a pinch of roasted sesame seed
Tip If you hesitate to take carb while on a diet, it is still good to make gimbap only using chicken breasts and vegetables without cooked rice.
40 Korea Agrafood
KoreaAgrafood
KoreaAgrafood
Gimbap, Another Word for Picnic Gimbap is the first food that comes into mind when it comes to picnic. You can easily find lots of people eating gimbap out of their meal boxes at some most crowded places like amusement parks or zoos. Gimbap has been there for a long time as a classic picnic food. A relatively simple and easy recipe contributes to such a long-lasting popularity. Further, it is convenient to carry around and is also easy to clean up after eating it. On top of that, it is delicious and healthy. It is made with various vegetables as main ingredients and loved by many even including children who do not usually eat vegetables. Gimbap can be modified in many ways depending on ingredients to be added. There are bulgogi gimbap(gimbap with bulgogi) and chamchi gimbap(gimbap with tuna and mayonnaise) just to name a few. They are classified as premium gimbap.
Additional Info
Laver, A Black Semiconductor from the Sea
Becoming a Momjjang only with Chicken Breasts Chicken breasts are a cut of chicken that is the least fatty and contains an ample amount of protein. It has become one of the essentials for those who work out hard. It contains 23 to 30g of protein per 100g. So, consider-
Laver, which is the main ingredient for gimbap, is also called the semiconductor of the sea. As a salty yet nourishing, low-calorie food, the laver is thus enjoying high popularity from foreign markets. It has now become one of the cash cows raking in high profits from export. Thatâ&#x20AC;&#x2122;s why it is likened to Korean semiconductors which are one of the major Korean export items. Recently, the seasonings for laver have more diversified. For example, there are many other types of laver with different seasonings including spicy dried laver with chili, wasabi-flavored laver, and gim-bugak(dried laver chips) made by applying glutinous rice onto dried laver. They are getting attention as well-being snacks from overseas markets.
ing that the required daily protein intake for an adult male is 70 to 84g, only a 100g lump of chicken breasts suffices to fill half the required daily protein intake. Chicken breasts can create a synergy effect along with vegetables because the chicken meat is rich in protein and vegetables are a repository of vitamins. They are a nutritionally well-balanced source of the food supply. Chicken breasts are tender and taste light and are thus easily digestible. Chicken breasts that are thickfleshed, glazed, and have the springy texture are the freshest ones. However, the ones too white are old and it is thus good to choose ones in light pink.
July 2020 41
Culture & Tour
Culinary Trip to
Busan Busan is one of the representative destinations for a
summer vacation in Korea. The metropolitan city, which is the second largest following Seoul in Korea, is a highly sought-after vacation spot because it is full of things you can enjoy and offers a beautiful scenery of the sea and islets. Whatâ&#x20AC;&#x2122;s more, there are many traditional marketplaces, and visitors can have some fun haggling over prices on the spot and getting things as cheaply as possible. Thatâ&#x20AC;&#x2122;s why the city is crowded with many tourists every year. About three million foreign tourists visited there last year. With the summer just around the corner, <Korea Agrafood> introduces some famous attractions and representing foods in Busan.
42 Korea Agrafood
Milmyeon A North Food that can be Enjoyed at the Heart of Busan ilmyeon(wheat noodles) is a local dish of
M Busan made with meat broth and noodles made of flour and starch, then garnished with boiled beef or pork slices and a boiled egg atop. The noodles contain starch that adds a gummier texture than that of ordinary noodles. The dish tastes like naengmyeon(cold buckwheat noodles). This is because some refugees from North Korea wanted to have naengmyeon back in the Korean War and they made this alternative noodle dish using flour, one of the relief supplies, to enjoy it as their comfort food. Milmyeon comes in two types―watery and spicy mixed types―like other Korean noodle dishes. Mulmilmyeon, which is the watery type, is highly popular especially in the summer season. You can get a whiff of freezing cold air right after you have it.
Additional Info No Need to Worry About Getting Lost in the City For more tourism information about Busan, call 1330. They operate 24/7, and you can use it anytime you want. They give you the information in English, Japanese, and Chinese. They also offer real-time translation services, and you can call them if you need some help to communicate at taxies or restaurants.
There is a famous restaurant serving milmyeon, and it is the very ‘Seomyeon Milmyeon’ located around the Seomyeon Station. It serves its three signature entries―mulmilmyeon, bibim-milmyeon(spicy mixed type), and dumplings ― on its menu. After having milmyeon at this restaurant, wandering around ‘Jeonpo Cafe Street’ nearby and looking around ‘Book Culture’, which is a famous attraction for the lovers of comic books and popular novels. And then being intoxicated in Busan’s beautiful night may be just some of the things you are looking forward to in the summer.
July 2020 43
Culture & Tour
Dwaeji-gukbap A Soul Food Comforting Busanians
waegi-gukbap(pork and rice soup) cannot D be ruled out when it comes to Busan. It is made by adding pork and cooked rice to meat broth made with pig bones, and served with chives salad, salted shrimp, and kkakdugi(diced radish kimchi) so that you can add these to the soup to your liking. It includes plenty of pork slices in the broth and tastes deep, and thus goes well with soju, a representative Korean distilled liquor. It is a soul food for the locals in Busan, and you can easily find some places where restaurants serving this comfort dish are gathered. ‘Halmae Gukbap’ with Fifty Years of Tradition, located five minutes away from the Beomil Station, is one of the famous restaurants serving dwaegi-gukbap and serves other dishes including noodles and sundae(Korean sausage)
44 Korea Agrafood
in addition to the pork soup. Around the restaurant, there is ‘Busan Gold Theme Street’ where a jewelry festival is held every year. It is also worth a visit after having a meal at the restaurant. There are also nearby attractions where you can enjoy a variety of things and buy some clothes at bargain prices. You can have some fun at Pyeonghwa and Jayu Market.
Mulhoe A Cold Bowl of the Sea ulhoe(cold raw fish soup) is a M sweet-and-sour dish made by seasoning and mixing various seafoods and vegetables and adding the mixture to cold water. The seafoods to be added include sea cucumber, sea squirt, sliced raw flatfish, sliced raw rockfish, and others in season. The sauce for the cold soup is made with gochujang(red pepper paste) or doenjang(soy paste) as a base, adding a deeper taste of unique Korea paste. It was originally made by busy fishermen to just fill their stomachs in the middle of the sea and has now become one of special summer dishes thanks to its unexpectedly great taste. There is practically no difference in taste, so you can try mulhoe at any place serving this dish. But, a restaurant near the beach may be a better choice because you can absorb the scent of the sea to boot while eating the mulhoe. One that is located by the sea near the Haeundae Station is highly recommendable because the sea is one of the most famous summer resorts in Korea. There are many food stalls and carts lined up around the beach in the evening, and so you can try various Korean seafoods there at night.
TIP If you choose the Gwangan Station over the Haeundae Station, you can still enjoy mulhoe along with the beautiful scenery of the sea.
July 2020 45
Friends Story Episode 2 Korean Melon
To be Continued...
Laver
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