October 2022 (vol.324)

Zero Waste Zero Hunger Campaign and ’s

Let us introduce ‘Zero Waste, Zero Hunger’, a campaign to protect the environment and help hungry people by reducing food waste.

If we reduce food waste,

Let’s reduce waste at home.

01 Plan your diet and buy only the food you need.

ExpirationQuantityDate of Meals

Individuals can take care of both diet and health

If we reduce food waste,

Restaurants can save the costs for food waste disposal

We can protect the environment by reducing greenhouse gas

help people who are hungry by donating some of the savings.

Then, let’s find out how we can join the Zero Waste Zero Hunger campaign at home.

Consider the expiration date and quantity of meals when purchasing food ingredients.

02 Divide food ingredients into portions and store them in a transparent container.

You can cook your meal easily based on the number of people and easily check where and what is in the refrigerator.

03 Ground dry ingredients to cook.

Ground dry ingredients such as anchovies, dried shrimp, and kelp to use to make broth easily and have a healthy meal, thereby having two benefits at one.

How close have you gotten to Zero Waste? Let’s donate together in everyday life.

Effort to reduce food waste can be practiced in daily life to overcome the climate crisis and hunger.

Zero food waste with one finished meal!

Saves 38,000 won (About USD 33) per year, more than 100 won (About USD 0.08) per day!

Share food to people who are suffering from hunger around the world with the saved expenses!

Start WFP individual donation

You can make an individual donation by accessing the WFP official website, ko.wfp.org, and clicking the button.

Donate

Donate on ‘Share the Meal’

You can donate through the WFP donation app ‘Share the Meal’ and sharethemeal.org.

COVER

During the COVID-19 pan demic, the global attention was focused on health func tional foods that boost im munity, and red ginseng came to be at the center of it. As Korea is the birthplace of ginseng, it has various types of ginseng such as red ginseng, ginseng which is a raw ingredient for red gin seng, and black ginseng, which is processed more than red ginseng.

Korean Ginseng Becomes the World’s Best Health Food

Photo by THREE THREE STUDIO Styling by Dooeun

Founded in August, 1995, Published monthly by the

227, Munhwa-ro, Naju City, South Jeolla Province, Korea Tel +82-61-931-0963 Fax +82-61-804-4521

Government Registration Number : Ra-7210 Dated Apr. 26, 1995

Copyrightⓒ by the aT (Korea Agro-Fisheries & Food Trade Corp.) All rights reserved.

CEO Kim Choon-jin

EXECUTIVE VICE PRESIDENT Ki No-sun (Food Industry & Trade Division)

EDITORS Chang In-shik REPORTERS Seo Sang-hyun (seosh@agrinet.co.kr)

Cho Yeong-kyu (choyk@agrinet.co.kr)

Choi Yeong-jin (choiyj@agrinet.co.kr)

GRAPHIC DESIGNER Jang Yeon-ho TRANSLATORS Jennifer Shin, Jeong Seo-young (ENGLISH) Tamura Yoshihiro (JAPANESE) Park Seo-ran (CHINESE)

EDITORIAL BOARD

BEIJING Park Sung-kuk 070-4617-5090 (parksk@at.or.kr)

SHANGHAI Sung Si-chan 070-7077-6197 (sschan@at.or.kr)

CHENGDU Wang Sung 070-4617-3267 (wangcheng@at.or.kr)

DALIAN Koh Jung-hee 070-4617-3266 (kohjh@at.or.kr)

HONGKONG Kim Suk-ju 070-4617-2696 (sukju71@at.or.kr)

HANOI Park Min-cheol 070-4617-7257 (cheol@at.or.kr)

HOCHIMIN Park Il-sang +84-862-470-214 (flower@at.or.kr)

BANGKOK Lee Ju-yong 070-4617-7226 (pathfinder@at.or.kr)

JAKARTA Cho Sung-thok 070-4617-2694 (cst7424@at.or.kr)

TOKYO Jang Seo-gyeong +81-3-5367-6656 (skjang@at.or.kr)

OSAKA Kwon Tae-hwa +81-6-6260-7661 (thkw@at.or.kr)

NEW YORK Shim Hwa-sop 1-212-889-2561 (sirshim@at.or.kr)

L.A Kim Min-ho +1-562-809-8810 (mhkim@at.or.kr)

DUBAI Kim Hyuk +97-1-4339-2213 (kh6318@at.or.kr)

PARIS Ha Jung-a 070-4617-7225 (ewropa@at.or.kr)

MOSCOW Shin Jae-hun 070-4617-3277 (chekov@at.or.kr)

QINGDAO Lee Sun-woo (bird@at.or.kr)

KUALALUMPUR Jang Jae-hyung (jhjang@at.or.kr)

EDITED & DESIGNED BY The Korean Farmers & Fishermen’s News #60, Jungdaero 9-gil, Songpa-gu, Seoul, Korea Tel +82-2-3434-9072 Fax +82-2-3434-9077

International food expos are held all over the world. The most popular product in the Korean Pavilion is ‘Red ginseng’. During the COVID-19 pandemic, the global attention was focused on health functional foods that boost immunity, and red ginseng came to be at the center of it. As Korea is the birthplace of gin seng, it has various types of ginseng such as red ginseng, gin seng which is a raw ingredient for red ginseng, and black gin seng, which is processed more than red ginseng. What kind of ginseng products are there in Korea? <Korea Agrafood> will in troduce them.

inseng is rich in saponin. While a small amount of saponin is contained in various plants such as beans, Deodeok (codonopsis lanceola ta), and onion, the saponin of ginseng has a different chemical structure. Thus, ginseng saponin is called ginsenoside, which is a combined word of ginseng and glycoside.

Korean ginseng contains more types of ginseno sides than foreign ginseng. According to the Geumsan County Office in Chungcheongnam-do, the largest producer of ginseng in Korea, foreign ginseng has around 10 ginsenosides, while Korean ginseng has 30. Ginseng has diverse effects, such as enhanc ing immunity, antioxidant, anticancer, and detoxifica tion, smooth blood circulation, improving memory, and regulating hormones. This is why ginseng is also called a ‘cure for all diseases’ in Korea.

In Korea, ginseng is eaten as food. The most com mon dish is Samgyetang (Ginseng chicken soup), which is braised deeply with ginseng, glutinous rice, dates, chestnuts, astragalus, and garlic in one chicken to be enjoyed as a summer health food. Ginseng Jeonggwa (candied ginseng) marinated in honey are great for breakfast and sometimes as a reassuring snack. Some ginseng is eaten with the leaves like vegetables. Sprout ginseng is ginseng developed by the Rural Development Administration of Korea and contains 3 to 4 times higher content of saponin in leaves than roots. Ginseng and jujube are decocted to drink ginseng jujube tea, and ginseng tea products in granular form are also available.

Citing the research results of the research team of Chung-Ang University, a report titled ‘God Given Korean Ginseng’ published by the Ministry of Agriculture, Food, and Rural Affairs of Korea claimed that ‘Ginseng increases resistance to not only cold but also viral diseases such as SARs and the novel flu.’ It was a well-grounded move that the world paid attention to Korean gin seng due to COVID-19.

hat is Korean’s favorite health functional foods? It is red ginseng, which has light yel lowish brown or light reddish-brown color made by steaming and drying raw ginseng to make its mois ture content 14% or less. Since new ginsenosides are created while processing raw ginseng into red gin seng, red ginseng has a different effect from ginseng. The Ministry of Food and Drug Safety of Korea offi cially recognizes five functions of red ginseng as a health functional food: immunity enhancement, fa tigue improvement, blood flow improvement, mem ory improvement, and antioxidant. Red ginseng is al so registered as a functional ingredient in Korea.

Red ginseng concentrates are often packaged in a stick form for convenience, and Daedong Korea Ginseng Co., Ltd.’s ‘RED GINSENG PREMIUM’. When the Korea Consumer Agency tested Korea’s major red ginseng stick products, the results showed that Daedong Korea Ginseng’s products had the highest ginsenoside content, followed by ‘Cheongk wanjang Korean Red Ginseng Extract Everytime’ from Korea Ginseng Corp., ‘Ginseng Everyday Korean Red Ginseng Stick’ from Daesang Life Science Corp., etc. ‘Cheongkwanjang Red Ginseng Extract Everytime’ uses only six-year-old ginseng strictly produced through 100% contract cultivation and adds only purified water to six-year-old red gin seng concentrate. Black ginseng is made by steam 9 times. It is less bitter and is rich in effective is especially known to content of ginsenoside-Rg3, excellent anticancer activity. products include ‘Geumheuk ginseng concentrate from Ginseng Co., Ltd., and ‘Geumheuk Black Ginseng Haneul Cheongwa’, which has marinated black ginseng in honey as it is.

mong Korean health functional foods, red ginseng has the highest sales. This is why Korea has such special love for red ginseng and has various red ginseng products. Red ginseng is eaten in a stick and a pill form. Nonghyup Red Ginseng’s ‘Hansamin Sim Eui Hwan’ (Korean Red Ginseng Extract Pill) is a premium red ginseng health functional food carefully manufactured with 6 additional in gredients, including six-year-old red ginseng and antler. Red ginseng jelly is also popular as a healthy food for children, released by CKD Healthcare Corp. and Ivenet. It is known to draw high interest of mothers as it can help boost immunity in growing children.

Red ginseng has a bitter taste, so it has likes and dislikes. However, this story is different when red ginseng meets honey. Han Kuk Sam’s ‘Korea Red Ginseng & Honey Stick’ is an example. Having a bitter and sweet taste as a mixture of Korean red ginseng and Korean honey, it is easy to eat one stick a day.

Also, ‘Red Ginseng Jeonggwa Gold’ (Candied red ginseng) from Daedong Korea Ginseng Co., Ltd. is a perfect nutritious snack that has removed the characteristic bitter taste of red ginseng and added sweetness by pre serving red ginseng in Korean honey for a long time. Red ginseng is also taken as a tea.

‘Cheongkwanjang Red Ginseng Tea’ made by Korea Ginseng Corp. has both the bitter taste of red ginseng and the sweet taste of jujube, so even people new to red ginseng can enjoy it.

There is also Huons Nature’s ‘Honey Shot Red Ginseng Honey Tea’, which is a great product to enjoy as a tea as a combination of red ginseng and honey.

CJ Cheiljedang’s ‘Hanppuri’ series. Made by decocting black ginseng, red ginseng, and ginseng with 9 herbal medicines, these products include ‘Black Ginseng Daebo’, ‘Red Ginseng Daebo’, and ‘Ginseng Daebo’. ‘Hanppuri’ means one gin seng root. ‘Black Ginseng Daebo’ has a deep taste as it uses about 20 g of raw ingredient compared to 100 g of ginseng and ‘Ginseng Daebo’ has a unique taste of ginseng as it added ginseng con centrate. CJ introduces that one bottle of Hanpuri Daebo allows one to start the day energetically.

Ginseng Processed Products

Huons Nature’s Honey Shot Ginseng Tea Daedong Korea Ginseng CO.,LTD.’s Red Ginseng Premium

Geumsan Black Ginseng CO., LTD.’s Geumheukjeong

Nonghyup Red Ginseng’s Hansamin

Sim Eui Hwan Han Kuk Sam’s Korea Red Ginseng & Honey Stick Cj Cheiljedang’s Hanppuri Series

CKD Healthcare corp.’s Kids Red Ginseng jelly

Korea Ginseng corp.'s Cheongkwanjang Korean Red Ginseng Extract Everytime

The Pear Tree is Young

SAC was established in 2010 with the in vestment of Suncheon Agricultural Cooperative (Suncheon Nonghyup), etc. It ships pears, plums, sweet persimmons, kiwis, peaches, and cucumbers under its representative brand ‘Hanurine’.

One of SAC’s main export agricultural products is pears. Since Suncheon has a fertile soil and a huge daily temperature difference, its pears have a high sugar content and a crunchy texture. Above all, the age of pear trees is 20 to 30 years old, which is lower than that of major Korean pear-producing regions. SAC’s section chief Min Dae-won said, “The pear trees in Suncheon are young, so they grow more actively than pear trees in other main producing areas which are more than 50 years old on average. As a result, our pears

Suncheon, Jeollanam-do, is located in the south ernmost part of Korea’s pear-producing regions. Thus, Suncheon is the place in Korea where you can taste pears the first. Suncheon pears are ex ported abroad through Suncheon Association Cooperative Co., Ltd. (SAC), which especially fo cuses on exporting as it is designated as Taiwan Export Fruit Packing House. SAC is striving to ex pand the base of Korean pears by steadily export ing Suncheon pears to Southeast Asia such as Hong Kong and Vietnam.

have firmer flesh and transparent color, so they are great for commercial sales.” SAC, which initially started as a farm with five peo ple, has now increased to 22 members, dedi cating itself to producing Suncheon pears.

Focus on Taiwanese Export Market

The annual export volume of pears of SAC is about 400~500 tons. 80% of pear exports are shipped to Taiwan, as SAC is designated as a fruit packing house exclusively for export to Taiwan which is the key importer of Korean pears. SAC also exports its pears to Singapore, Hong Kong, and Malaysia. By late August, it exported 24 tons of Shingo pears to these countries before exporting to Taiwan began in earnest this year. Local governments played a major role in helping SAC pear farmers be come interested in pear exports. Suncheon City provided export promotion expenses to en courage the farmers to export, based on which the farmers raised their export pears to the highest quality as well as for Korean use. Section Chief Min thinks this was the impor

Section Chief, Min Dae-won

tant opportunity for Suncheon pears, which were relatively little known as the main pro ducer of pears, to be well-known in Taiwan.

SAC also pays close attention to the safety of export pears. As another factor for it to ac tively pursue export, SAC received GAP facil ity certification, which proves it has met the criteria for the designation of excellent agri cultural management facilities along with GAP farmhouse certification. In addition, SAC continues to educate to farmers to refrain from using gibberellin, a growth stimulant.

Promoting Export with Global GAP

SAC aims to expand the amount it can han dle from the current 1000 tons to 2000 tons by introducing another selector It has also in creased the export volume target to more than 800 tons and plans to promote a customized export strategy for each country, as Taiwan and Hong Kong prefer medium-size pears, Vietnam likes small-size pears, and Malaysia wants small packaging for supermarket sales. Thus, SAC plans to carry out different market ing since each country has different product preferences.

Furthermore, SAC plans to expand the scope of global GAP to pear next year as it has already received the global GAP for Kiwi, another fruit it exports. This is SAC’s aspira tion to further enhance the safety of Suncheon pears and spread the name of Suncheon pears all over the world. Section Chief Min Daewon said, “SAC exports Suncheon pears through a sorting facility that has received GAP certification and regularly performs pes ticide residue testing, so our pears can be eaten with confidence abroad. We will work hard to expand our export areas to Taiwan and Southeast Asia so that various overseas con sumers can taste Suncheon pears.”

Suncheon Association Cooperative +82-61-363-7602 mamin13@daum.net

Importers: Taiwan

Additional Info

Product name: Suncheon Pear

Product ingredients: Shingo Pear

Expiration date: None

Product size: 15 kg box

Certification: GAP Farm Certification (KOR), GAP Facility Certification (KOR)

Characteristics: Firm flesh, and transparent color due to young tree age, thus excellent for marketability.

Designated as a Taiwan export fruit packing house with safety secured through regular inspection.

S Natural Seasoning that out Best Taste in Korean

ungjin Whole Foods has its own special story The first motivation to make healthy food was to release her son suffering from atopy and the successful commercialization followed. So, Sungjin Whole Foods are famous for producing food only made with agricultural products. The representative products of Sungjin Whole Foods are ‘Natural Seasoning’ and ‘5 kinds of Stock Dashi T-bag’ containing kelp as the main ingredient. Recently, it has successfully increased its recognition by exporting natural sea sonings, kelp packs, and medicinal herbal tea to overseas countries seeking ‘Korean taste’

Eating Well is a Cure for All…I Develop my Food Thinking I Will Feed This to My Son.

The identity and goal of Sungjin Whole Foods is well represented in the slogan of Sungjin Whole Foods which is “I only present customers with food that I could serve to my own family”. Established in 2017, Sungjin Whole Foods took the first step into the food industry with ‘Premium Hyul’, a nat

ural seasoning that elevates the flavor of food. Then, it expanded its product line with kelp packs used to make broth and Korean medicinal herbal tea. The biggest feature of these products is that on ly Korean agricultural products are used as ingredi ents without synthetic additives. The disadvantage can be a slightly higher price than that of commer cial products. But they are very firm with making products with good ingredient. It is because they have experienced valuable experiences that a good environment and raw materials have a great effect on health. Heo Mi-jin, CEO of Sungjin Whole Foods, said, “I think good ingredients come from nature. My son had atopy, but he was cured after leaving the city and eating nature-raised food. Seeing that he was cured, it gave me faith.”

Trust with Customers Led to Expansion of Exporting Goods

Currently, Sungjin Whole Foods exports prod ucts to Vietnam, the United States, and Hong Kong. After one year of establishment, it began to develop overseas markets, successfully maintained a stable market. It has now established itself as a full-fledged exporting company.

Natural seasonings, kelp packs, radix angelicate gigantis, rehmanniae radix preparat, peony, cnidii rhizoma, Samultang Herbal Tea and Yeongdeok

large snow crab ramyeon are exported to the United States. Kelp packs and Furikake laver flakes are exported to Hong Kong. Furikake laver flakes are a simple dish that can be mixed with rice. Ramyeon with snow crab, Yeongdeok’s spe cialty, is gaining its popularity as a hangover ramyeon.

Thanks to its excellent quality, Sungjin Whole Foods has been able to broaden its export product range. Repurchase from consumers who are satis fied with the quality help Sungjin Whole Foods to build trust with buyers, which gave them the op portunity to export a variety of products.

CEO Heo Mi-jin said, “The export amount is not large, the high repurchase rate made it possible to export various products and develop new prod ucts.”

New Product, Pioneer to New Market

Sungjin Whole Foods has also spur the devel opment of new product

this year. Samgyetang broth pack, which began de velopment in 2021 at the request of a U.S. buyer, has entered the final stage. In addition, a pet food product using Yeongdeok large snow crab is sched uled to be launched this year to target the growing pet market. Through this, we plan to strive to create high added value using by-products. It is also con sidering entering Vietnam for the production of ex isting products. This is to produce red seasoning products that are used as sauces for Korean soups and stir-fries. It is a strategy to take the lead in pro moting Korean food and increase sales, leading it to a ‘win-win’.

CEO Heo Mi-jin said, “We plan to export prod ucts to Japan, whose diet is similar to that of Korea, we ask for inquiries from many buyers.”

Sungjin Whole Foods Vietnam Kong

+82-54-733-8852 heomijin@naver.com www.charmeal.co.kr

Additional Info

Product name: Yeongdeok Snow Crab Dashi Stock T-bag

Product ingredients: Yeongdeock large snow, kelp, shrimp, anchovy, northern whiting silver sillago

Expiration date: 1 year

Product size: 15 g

Certification: FSSC 22000 (US), ISO 22000 (KOR), FDA (US)

Characteristics:

쪾Convenient to make broth that can be used in Korean food such as fish cake soup, Tteokbokki and udon.

쪾Trustworthy and safe food products since it uses Korean agricultural products as raw materials without synthetic additives.

A Choice for Pets’ Better Life BetterPet

et food is a hot topic in the global agricultural product market. The pet food market is growing with the increasing number of households with pets. The same goes for Korea. Recently, pet food with added functionality is draw ing attention in the Korean pet food market. The main examples are the products of BetterPet, which researches dementia in pets and has developed Korea’s first functional wet food that prevents pet dementia. BetterPet is now challenging the global market with them.

Food Improving Cognitive Impairment Syndrome

P 症を硏究し?ペッ トの認知症を予防する機能性ウェットタイプ飼料を開發 した?これは韓國初で?ベタ ペットはこれらの製品で 世界市場へ挑戰狀を叩きつけている? 認知機能不全症候群の改善のための飼料 ベタ ペットは人間の認知症を硏究している（株）プロセ ルカンパニ （ Jwa-jin

BetterPet is a pet food brand of Procell Company Inc., an R&D firm that researches human dementia and develops dementia treat ments using natural materials. With the recent expansion of dementia research from humans to pets, BetterPet was founded as a pet food company in 2021. The lifespan of pets has al so increased with the number of households with pet grows, often causing pet diseases. One of them is ‘cognitive disorder syndrome’

What is Pet Food?

As a promising export item selected by the Ministry of Agriculture, Food, and Rural Affairs of Korea, pet food is for pets such as dogs and cats. A major company that manufacturers pet food is Procell Company’s subsidiary BetterPet, which produces functional food containing the ‘cognitive function improvement ingre dient’ it has developed. ‘Cognitive function improve ment ingredient’ is extracted from bellflower, and it is effective in anti-in flammation, anti-obesity, and lowering cholesterol.

also known as pet dementia.

This led BetterPet to launch Korea’s first functional food that helps improve pet cogni tive impairment syndrome by applying the ‘cognitive function improvement ingredient’. BetterPet’s CEO is also Professor Kim Jwajin. Procellcompany’s ‘cognitive function im provement ingredient’ is extracted from bell flower. Bellflower extract has been recognized in Korea as a health functional food ingredient for cognitive enhancement, and its main sub stance is called Platycodin D, which is a saponin type. Also, according to the Korea Rural Development Administration, Platycodin D has been reported to have antiinflammatory, anti-obesity, and cholesterollowering effects.

Wet Formula and Grain-Free, Pet-Friendly Choice

There are two main types of BetterPet prod ucts: for dogs and for cats. Dog food is mar keted under the name of GETDOG and cat food under the name of CATYUM, both of which contain ingredients that improve cogni tive function. According to BetterPet, between

などに對する健康機能食品の原料として認められた?主成 分はサポニン系のプラチコジンDという物質だ? ウェットタイプでグレインフリ ?ペットのた めの選擇 ベタ ペットの製品はペットの犬用と猫用などの大きく2 種類がある?犬用の飼料はゲットゴグ（GETDOG）?猫用 の飼料はキャットヤム（CATYUM）という名稱で發賣され ており?全て認知機能改善成分が含まれている?ベタ ペ ットによれば?8才以上の犬のなかの14 35％?15才以上 猫のなかの50％が認知障害を經驗する?ベタ ペット 飼料がこれらのペットの認知機能改善を通

Beyond Japan to Europe and America

BetterPet products are exported to Japan and Vietnam. In Japan, they have entered various antenna shops including the largest discount general store Don Quijote, expanding the pro motion of products. BetterPet dreams of enter ing Europe and U.S. in the future because they have a well-established pet culture with high pet food consumption. BetterPet also plans to diversify its products, such as food containing substances that improve kidney function. Believing that the right pet culture can be a driving force for the growth of the pet indus try, BetterPet also plans to continue promoting campaigns for pet culture, such as plogging to collect pet feces with pet owners. CEO Kim said “There are many large pet food compa nies abroad, but we have the capability to dis cover functional ingredients and develop pet food with them. Like people, pets can live a healthy life through health functional food. I hope that opportunity is found at BetterPet.”

BetterPet

+82-42-624-4827 procellcompany@naver.com www.bttpet.com

Importers: Japan

Additional Info

Product name: GETDOG, CATYUM

Product ingredients: GETDOG (Chicken/Beef/Salmon), CATYUM (Chicken Breast/Roast Yellowtail/Salmon)

Expiration date: 24 months from date of manufacture

Product size: one bag of 70 g

Certification: None Characteristics: Korea’s first functional food that helps improve pet cognitive impairment syndrome. Wet and grain-free formula for pets of all ages to easily consume.

“Harvest season has arrived. Enjoy the richness of countryside!”

The high blue sky and golden fields are typical autumn scenery in rural Korea. The picture is a field in Gimje, Jeollabuk-do, Korea’s representative granary. The ripe yellow rice bows its head, signaling that the harvest season is ap proaching. Rice is the staple food of Koreans to the extent that there is a say ing that ‘Koreans get energy from rice’, and golden fields symbolize abun dance. <Korea Agragood> readers, please feel the autumn scenery of the Korean countryside in the harvest season.

Post-Pandemic Diversification of Camping Food Products

Camping is becoming more popular as social distancing due to COVID-19 has restricted indoor leisure activities. Camping is a leisure activity to enjoy outdoors while minimiz ing contact with others. The global camping market is ex pected to grow, and it has be come popularized from 2020, which is called the ‘first year of camping,’ in China. The Korean camping market is worth USD 4.9617 billion (KRW 1410=USD 1) in 2021, a 20% increase from the previous year.

Camping Market’s Growth after the Pandemic

The number of people enjoying nature while avoiding the crowds and minimizing contact with others is increasing.

According to the Food Information Statistics System (FIS) of the Korea Agro-Fisheries and Food Trade Corporation (aT), the glob al camping market is expected to grow by 11.2% from USD 62 billion in 2021 to USD 68.9 billion in 2022. The Korean camping market also increased by nearly 20% from USD 4.1349 billion in 2020 to USD 4.9617 billion in 2021.

Camping craze is also blowing in China. 2020 is called the ‘first year of camping,’ which is growing rapidly as it is welcomed as an outdoor activity that allows social distancing. Also, the sales of camping items increased by 50% and imported camping goods by 130% year compared to the same period of the previous year on online shopping mall ‘T-MALL’, indicating market growth.

Camping Food that Satisfies Taste and Sentiment

as ‘Instant Noodle and Rice with Beef and Seaweed Soup’. Also, as ‘eat-and-drink camp ing’ is emerging as a trend in Korea, highquality meal kit products that satisfy both taste and sentiment are also sold for camping. Shinsegae Food introduced three types of short-loin steaks (L-Bone Steak, T-Bone Steak, Porter House Steak) for consumers who enjoy ‘eat-and-drink camping’. Dishes that are enjoyed at steak restaurants and menus that are difficult to find outdoor have been devel oped into camping food that can be cooked easily and simply

In Korea, a variety of foods for camping are produced as more consumers are looking for a delicious meal outdoors. Popular camping foods are small packaged products with high portability by reducing volume, or simple products that shorten the cooking process or time. They include meal kit, which is pack aged for 1~2 servings and allows for preparing meals without any other ingredients, and freeze-dried food that gives the texture and taste of the food raw ingredients simply by pouring hot water

Chammi Food Co., Ltd. is differentiating it self as a heated food products eaten right away by pouring only water. It produces rice prod ucts that can be eaten hot even by pouring cold water because they contain a heating ele ment and sells them on its own shopping mall (www.barobbb.co.kr) and open market. Chammi Food’ dry instant foods include 33 pouch types, 5 cup types, and 5 types for ex port, such as ‘Beef Flavor Bibimbap’ as well

Food and Beverage Marketing Using Camping Products Bibimbap Steaks

As the camping market grows, F&B companies and camping brands collaborate and launch camping products such as equipment sets and insulated chairs. Such marketing leads to product purchases due to the association effect with the food or beverage sold by the company during outdoor activity For exam ple, SPC Group’s bakery brand ‘Paris Baguette’ sells ‘Shelf Ladder Set’ in collabo ration with outdoor brand NorthPeak. In addi tion, Coca-Cola Korea held an event that gives a ‘cooled camping chair’ that is portable and foldable and can keep drinks cool. Since these products are sold or given away in limited quantities for a certain period, they are rare and stimulate consumers’ desire to purchase. They also promote food and beverage brands through social media and online camping fo rums, so the F&B industry promotes market ing activities in collaboration with camping companies.

Take Yuja Tea during the Changing Seasons

The sweltering heat is gone, and the season of cool breezes is fast approaching. There is an uninvited guest that comes with the changing seasons: Cold. In such a case, it is great to have tea to warm the body. ‘Yuja (citron) Tea’ is excellent for preventing colds due to its high vitamin content. Characterized by its sweet taste, Korean Yuja Tea is expanding its consumption base in China including online malls.

Yuja Tea’s Vitamin C, Health Supplement

The main raw ingredient Yuja Tea, Yuja is high in vita min C. According to Chinese Food Ingredients Table published in 2015, the vita min C content per 100 g of Yuja is 23 mg. This is an exceptionally high number consider ing that cherries have 10 mg, bananas have 8 mg, and ap ples have 4 mg. In a simple calculation, about 500 g of apples must be consumed to reach the amount of vitamin C in 100 g of Yuja.

Korean Yuja is cultivated in the southern part of the Korean Peninsula, and it has firm skin and much higher sugar content as it grows in the wind. Since it has a sweet taste in addition to its unique refreshing scent, it can be easily consumed by people of all ages and is popular as a health functional drink because.

Why JD Consumers are in Love with Yuja Tea

In China, Korean Yuja Tea is a very popular product. For ‘Jeonnam Sky Smile Citron’ and ‘Nonghyup Honey Yuja Tea’, the number of con sumer reviews exceeded 500,000. That a Chinese Yuja Tea company wrote ‘Yuja Tea’ in Korean along with Chinese on its products indicates the huge popularity of Korean Yuja Tea in China. The main reason JD consumers purchasing Korean Yuja Tea is to maintain their health in the fall and to drink it cool in the summer. For the characteristics of Yuja, they mainly picked they liked he chewy flesh, rich unique flavor, and the large amount of product. In fact, the Yuja content of KJ and Hansung Food Co., Ltd. products in Korea reached 75% and 48% respectively, which is much higher than products in other countries.

Korean Yuja Tea

Yuja Tea can be used in various ways. First, Yuja can be mixed with warm water to make Yuja Tea. It can also be sprinkled over salad as a dressing, as its unique sweet and refreshing taste goes well with the salad. In addition, you can enjoy refreshing Yuja-ade by mixing it with car bonated water, and it is also delicious to eat on top of ice cream or yogurt. You can get vitamin C by eating Yuja as a snack, which is good for your health. Yuja Tea is great to even spread it on bread like jam. Let’s look at the recipe cards and use Yuja Tea in various ways.

Additional Info to Use Uses and Recipes of Yuja

Simple K-FOOD Musaengchae Bibimbap

In Korea, Bibimbap is the “go to” menu when one has no appetite. This is because you can have a square meal by simply mixing the rice with side dishes and Gochujang (hot pepper paste). There are various types of Korean Bibimbap, but the one with the simplest recipe is made with Musaengchae, julienne Korean radish Salad ingredients. Both the recipe and the ingredient are simple. You only need to prepare radish, Gochutgaru (chili pow der), sugar, vinegar and garlic. We introduce you the recipe to make Musaengchae Bibimbap that even a beginner in Korean food can master with 20 minutes of time.

Musaengchae Bibimbap Recipe

Wash the radish then cut it in big pieces.

Slice the cut radish into thin stripes.

Place the radish stripes in bowls and sprinkle with salt & sugar and leave it for 10 minutes to marinate the radish in salt & sugar.

Throw away the salted and sug ary water and season the mari nated radish with Gochutgaru.

Put the green onion, chopped garlic, vinegar and fish sauce to gether in one bowl and mix them well.

Tips

Musaengchae Bibimbap-Related Export Products

The Kimchi BASE from SAMJIN G.F. CO., LTD.

SAMJIN G.F specializes in production and ex port of Kimchi. SAMJIN G.F sell variety of Kimchi such as sterilized Kimchi and unsterilized Kimchi and product type is also varied. SAMJIN G.F, company specializing in Kimchi production, has introduced a Kimchi sauce so that you can easi ly make Kimchi at home. The volume is 453 g, no other seasoning is needed other than this product to make Kimchi. It has acquired HACCP certification and food safety certifications such as FSSC22000, and is currently exporting Kimchirelated products to the United States, Japan, Europe and Southeast Asia.

+82-61-331-6663 www.samjingf.co.kr

Assi Fish Sauce (Anchovy) of R&G Corp.

The Assi Fish Sauce is the core ingredient that elevates the flavor of Kimchi. The Fish Sauce is made by fermenting the anchovy and allow the Kimchi to have that refreshing taste as the Kimchi gets aged. The peculiar smell can be repulsive at first, but as it is mixed withother in gredients, it turns into savory taste. You can use it making soup, Korean side dishes and Jjigae (stew) if you keep Fish Sauce in your kitchen. R&G Corp. is selling Assi Fish Sauce both in small volume of 900 ml and big volume of 1.8 L. Other than Fish Sauce, it is also ex porting variety of Korean food products. +82-31-711-1232 http://www.assifood.kr

Check Out the Various Recipe Using Korean Sauce such as Jang

Nick Name Hurummaqshuro

Nationality Indonesia : 20

Favorite Food: Kingsberry

K FOOD Letter

From Indonesia

Hello, I am an ‘Agrafood’ follower based in Indonesia My favorite Korean agricultural product that I love is Kingsberry, which I purchase at a Korean market in Indonesia The reason is very simple-it is very large, has a soft texture, and is even sweet Korean Kingsberry is of excellent quality and are fresh, which are the most important in agricultural products. So, it is expen sive but is worth the purchase. More recently, I’ve become inter ested in Korean Gotgam (dried persimmon). I would love to try it, but unfortunately there is no place that sells Gotgam in my city I found Gotgam products in some local stores in Indonesia , but they are not Korean. I was sad that it didn't taste like a real Gotgam. I would like to <Korea Agrafood> intro duce Korean persimmon processing companies such as Gotgam.

“I like Korean Kingsberries which are worth the expensive price.”

Dear Sir/Madam We appreciate your interest in K-Food

Korea Agrafood magazine is specialized in promoting Korean Agricultural products to buyers in abroad. We cover Korean promising Agricultural products, dietary culture and export companies.

We launched a new e-Agrafood (online newsletter) service to provide our exisiting of fline magazine. If you are interested in K-Food or want to catch up latest food trend, don’t hesitate to join our e-Agrafood.

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Korea Agro-Fisheries & Food Trade Corporation is leaping toward a new future.

We celebrated our 50th anniversary in 2017 and we plan to take a big step forward.

Having grown strongly since our establishment in 1967, we are becoming a force for globalization. Our bigger steps will be milestones for tomorrow.

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Qingdao aT logistics Co.,Ltd

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The Energy Building 20th FL, Zone F, SCBD Lot.

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(

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Los Angeles Branch Office 12750 Center CourtDriveSouth, #255, Cerritos, CA 90703, USA

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