March 2019(vol.281) by AgroTrade aT

The Monthly Magazine of Korean Agriculture & Food

March 2019 vol.281

A Natural Healthy Food with No Rivals

Korean Ginseng

Into The Farm

Win-Win

Processed Food

Hansik Shown on Media

Sesame Leaf Enters Overseas Markets

Toddler Food Made of Eco-Friendly Ingredients

Gangwon Namulbap, Simple Food Enjoyed Everywhere

Fantastic Pair of Jeon & Makgeolli of Korea

March 2019 vol.281

CONTENTS

COVER The various benefits of ginseng are famous. Although many countries produce ginseng, Korean ginseng is recognized around the world introducing high quality Korean ginseng.

Export Story

Special

Photo Story

The Korean agricultural food that flew to Russia

Participated in PROD EXPO 2019 in Moscow

Into The Farm

Win-Win Challenge The World Market with Infant Foods Made of Eco-Friendly Ingredients

Chubu Perilla Leaf, Entered Markets in U.S, Southeast Asia, and Japan

Processed Food Pioneering The Export Market with Vegetables Naturally Grown at Gangwon Province

Korean Ginseng

Cover Stor y 06

Worldly Popular Korean Ginseng

Innocent Change of Ginseng

Representative Ginseng & Red Ginseng Products

Easy Homemade Ginseng Dish

Founded in August, 1995, Published monthly by the

227, Munhwa-ro, Naju City, South Jeolla Province, Korea Tel +82-61-931-0967 Fax +82-61-804-4521 Government Registration Number : Ra-7210 Dated Apr. 26, 1995 Copyrightⓒ by the aT (Korea Agro-Fisheries & Food Trade Corp.) All rights reserved.

CEO Lee Byung-ho EXECUTIVE VICE PRESIDENT Shin Hyun-gon (Food Industry &

CONTENTS

March 2019 vol.281

Trade Division) EDITORS Lee Young-ju REPORTERS Lee Hyun-woo (leehw@agrinet.co.kr)

Hansik Story

Lee Ki-no (leekn@agrinet.co.kr) Choi Yeong-jin (choiyj@agrinet.co.kr) GRAPHIC DESIGNER Jang Yeon-ho

TRANSLATORS Korea Institute of Industrial Tranalation

EDITORIAL BOARD

K-Food Recipe Making luxurious and elegant dish, Japchae

BEIJING Chung Yeon-su 86-10-6410-6120 (beijingat@at.or.kr)

Hansik Shown on Media Fantastic Pair, Jeon (Korean pancake) & Makgeolli (rice wine) of Korea

SHANGHAI Park Seong-kook 86-21-3256-6325 (shanghaiat@at.or.kr) CHENGDU Seo Byung-kyo 86-28-8283-3376/86

Monthly People CEO Cho Yong-mok who has led K-Mush, the export brand of Korean mushroom

(chengdu@at.or.kr) HONGKONG Lee Ji-jae 852-2588-1614/16 (hkatcenter@at.or.kr) HANOI Kim Chang-kuk 84-4-6282-2987 (hanoi@at.or.kr) HOCHIMIN Choi Jung-ki 84-28-3822-7503 (atcenterhcmc@gmail.com)

K-Tour One Glance at The History and Tradition of Korean Ginseng

BANGKOK Yang Jae-seong 66-2611-2627~9 (bangkok@at.or.kr) JAKARTA Lee Seoung-bok 62-21-2995-9032~3 (jakarta@at.or.kr) TOKYO Kim Ho-dong 81-3-5367-6656 (tokyo@at.or.kr) OSAKA Oh Dong-hwan 81-6-6260-7661 (osaka@at.or.kr) NEW YORK Kim Kwang-jin 1-516-829-1633 (newyork@at.or.kr) L.A Paik Yu-tae 1-562-809-8810 (losangeles@at.or.kr) DUBAI Song Bong-seok 971-4-246-0212 (dubai@at.or.kr)

Extras

PARIS Kim Min-ho 33-1-4108-6076 (paris@at.or.kr) VLADIVOSTOK Shin Jae-hun QINGDAO Kim Boo-young 86-50-6026-0530

Worldly Popular Kimchi

(qingdao_logistics@at.or.kr) EDITED & DESIGNED BY The Korean Farmers & Fishermen’s News

aT Briefing

Opinion

#60, Jungdaero 9-gil, Songpa-gu, Seoul, Korea Tel +82-2-3434-9072

K-Food Big Data

Fax +82-2-3434-9077

Vietnam

Indonesia

Thailand

China

Ho Chi MIn 10.31~11.3

Jakarta 7.25~28

Bangkok 9.26~29

Shanghai 4.9~11

Japan

USA

France

Tokyo 9.4~5

NY/LA 7.6~7/7.9~10

Paris 6.13~14

Worldly Popular Kimchi

4 Korea Agrafood

KFo od

The Main Foreign Markets of Korea Kimchi in 2018 Japan

Big Da ta

US$ 56.10m / 16,343 tons

U.S.A

US$ 8.97m / 2,570 tons

Europe

US$ 7.38m / 1,878 tons

Taiwan

US$ 5.09m / 1,586 tons

Hong Kong

US$ 4.48m / 1,280 tons

Australia

US$ 3.11m / 936 tons

One of soul foods by Korean people Kimchi has a sour, spicy and crunch texture with a specialty of good harmony with other foods. It is like adding pickles and olives in western delicacy regardless of menu. Rich lactobacillus of fermented Kimchi cleans a stomach and prevents constipation and large intestine through the intestinal regulation. Kimchi is effective to prevent obesity and lower high blood pressure. It is also excellent in suppressing aging. An influential daily newspaper in England Guardian introduced Kimchi as five world healthy foods, which has attracted peopleâ&#x20AC;&#x2122;s attention in overseas because of its various efficacies. Last year Kimchi attracted such attention from overseas with 97.50 million dollars of exportation. We are expecting good result in the exportation of Kimchi this year while peopleâ&#x20AC;&#x2122;s recognition of healthy functional Kimchi in overseas is overlapped with the support by the Korean government for its exportation.

The Export Volume of Korea Kimchi From 2014 to 2018

97.45m US$ 84.03m US$ 73.54m US$

78.90m US$

81.39m US$

24,742 tons

23,111 tons

23,490 tons

24,311 tons

28,197 tons

2014

2015

2016

2017

2018 March 2019 5

Cover Story

Korean Ginseng Loved by People All Over the World

人參宗主攻芎婁韓攻，走向世界的韓國人參 inseng was named after the shape of a man. It maintains vitality by its miraculous efficacy as much as it has been called ‘Mysterious Herb’. It is also effective for weakened body, weariness, exhaustion, inappetance, vomiting, and diarrhea. It helps the function of lung but also the excellent efficacy of Ginseng has been reported for its immunization reinforcement, high sugar suppression, homeostasis

6 Korea Agrafood

人參因根形狀侮人相同而得名?人參因爲具有極佳的功效，所以被稱爲神草，具有補槐?改善身郞虛弱?倦怠?疲勞?食慾不振?嘔吐和腹瀉等效果?此外，還有助于改善肺功能，具有增强免疫力?抑制高血糖?維持郞內環境穩定以及抗癌和潁毒的作用，其功效非常卓越?雖然韓攻?中攻?日本和美攻等攻家都生産人參，但有着1500 年曆史的人參宗主攻――韓攻的人參在全世界都得到了認可?去年韓攻人參的出口業績達到1 億8774万美元就嗇明了這一点?

maintenance, anti-cancer and detoxication. Although Ginseng is grown in China, Japan and the U.S including Korea, Ginseng of Korea the originated country of about 1,500 years of history has been recognized worldwide. The last year’s export performance of 18.7 million 74 thousand dollars proves its high quality. <Korea Agrafood> introduces Korean Ginseng as the representative health food.

Korean Ginseng, Exported 18.7 million 74 thousand dollars last year The Ginseng produced in Korea has been continuously beloved by consumers of the world. Last year’s actual export amount of Ginseng reached 18.7 million 74 thousand dollars, which numerical figure was 18.5% more increase than the year 2017. The reason for such large increase in the exportation of Ginseng was that the demand of Ginseng by the China regions was expanded but also the exportation of Ginseng increased to major import countries such as Japan, the U.S, Vietnam, and Canada. In detail, the exportation amount of Korean Ginseng to the largest export country China in 2018 shows 51.18 million dollars, which was the 34.8% increase to the year 2017. Also the exportation to other China regions of Hong Kong and Taiwan recorded 28.99 million dol-

lars and 20.37 million dollars respectively and contributed to the exportation of Ginseng. The export amount of Ginseng to Japan the second largest export market counted up to 32.83 million dollars which was the 14.1% increase to the year 2017, and the export amount of Ginseng showed 23.7 million dollars and 15.2 million dollars to the U.S and Vietnam respectively. While the export amount of Ginseng has increased uniformly by each market, there exists an expectation for the accomplishment of 200 million dollars this year for the first time in its history. Due to the recent change of consumption pattern by people who want to find health functional foods, the increased exportation of the processed products such as Red Ginseng and Ginseng drinks is also the favorable factor for the accomplishment of 200 million dollars.

中介紹了代憐性的健康食品――韓國人參?

韓國人參去年出口額達到1億8774万美元

韓攻生産的人參一直受到世界消費者的喜愛?去年人參出口額達1億8774万美元，這比2017年增加了18.5%?人參出口大幅增加是因爲中華圈捲人參的需求增加，捲日本?美攻?越南?加拿大等主要出口攻的人參出口增加?具郞來看，捲韓攻人參的最大出口攻中攻2018年的出口額爲5118万美元，比2017年增加了34.8%? 在癩一大中華袴市場香港和臺膿也分別創下2899万美元和2037万美元的出口額紀湳，爲人參出口做出了貢霙?捲第二出口市場日本侮2017年相比增加了14.1%，達到了3283万美元，捲美攻和越南的出口額也分別達到了2370万美元和1520万美元? 隨着人參出口額在各市場均平穩增加，今年有望史上首次麟現2億美元的出口額? 最近，隨着人們尋胥健康功能食品的消費模式的變化，紅參制品?人參飮料等加工産品的出口正在增加，這也是麟現2億美元出口額目標的利好因素?

March 2019 7

Cover Story

Increasing Exportation through Customized Targeting per Market

通過各市場針捲性攻略增加出口 The government and export companies have analyzed its effective increase in exportation with a point that the products were exported suitable for the demand of consumers by each overseas market. The representative production company in Korea, the Korea Ginseng Corp. (KGC) proceeded with the marketing and promotion for the relevant products with a view on high demand for Ginseng root in China. Chinese people take Ginseng root after slicing small amount of it and boiling for tea or soup. The U.S has selected Ginseng as a strategic product for each distribution channel. COSTCO has continued its sales

8 Korea Agrafood

around the Korean Red Ginseng and general retail stores its sales around the EVERYTIME. The KGC developed the products exclusive for the home shopping to have expanded the sales even in Japanese market and strategically promoted the EVERYTIME products in Taiwan. As a result, the sales showed 40% increase in the China’s regional markets and 30% increase in other markets to the previous year. Also, the other export company Nognhyup Red Ginseng utilized Hallyu contents for Southeast Asian markets and promoted the exportation through the export strategy for each country.

政府和出口企業認爲，出口産品符合各海外市場消費者的需求是出口量增加的主要原因?韓攻代憐性人參生産企業韓攻人參公社(Korea Ginseng Corp)考慮到中攻捲根參的需求較多，捲相關産品進行了營銷和宣傳?因爲中攻人通常將少量根參切片后，煮成茶或湯飮用?而捲美攻出口則根据流通渠道選楊了戰略産品，Costco以高麗參元，普通勒場以Everytime爲中心持樓銷魔?在日本市場還開屠了電視購物專用産品，頑大了銷魔額；在臺膿市場則戰略性地培育了 Everytime産品?結果顯示，在中華圈市場和其央市場的出口額分別比上一年增加了 40%和30%?癩一家出口企業農協紅參捲于東南亞攻家，制定了運用韓流內容等的各攻家出口戰略，推進出口?

Various Changes of Ginseng _ 人參的變身是无罪的

Sprout Ginseng

Ginseng Chip

Grilled Ginseng

It is the product commercialized through the hydroponic cultivation during the months of February and March after creating an environment where Ginseng can grow in the greenhouse and planting Ginseng seedlings. The sprout Ginseng is the eco-friendly product without using pesticide but also it is possible to take leaf, stem and root as if eating wrap in vegetables. Also, when purchasing Ginseng seedlings, farmers have been doing their best to secure its safety through the inspection on the remained pesticides. Especially, it is even possible to eat leaf that has 10 times more saponin than root, which is good for the prevention of cancer. People in Korea and overseas have paid attention on the sprout Ginseng as a health food.

It is the processed product of Ginseng with a thin sliced shape of 1-2cm thickness. Ginseng has been frozen and dried below 40℃ and added with honey to reduce original sour taste and maintain natural nutrients. Also, it is highly meritable to utilize Ginseng chips for various food ingredients including tea, drink and snack. It plays a role of enhancing the class of dishes by adding Ginseng chips to existing dishes. In fact, the first launched product Nolmae Ginseng introduces various utilization methods for Ginseng chips through the website such as salad, grilled short ribs with Ginseng chip, rice ball with Ginseng chip, nutritional Ginseng porridge, nutritional rice with Ginseng chip , and Ginseng chip hamburger.

Grilled Ginseng is the product cooked and dried under high pressure and high temperature above 200℃ with little moisture. Namely, it is the Ginseng to grill. It is the product originated from farmers who cultivated Ginseng in cold winter, grilled Ginseng on wood fire to warm their bodies and take a rest. When Ginseng is grilled, its peculiar sour taste will be weakened and its texture will become sweet and soft like grilled sweet potato. It has been known that the actual sugar level of grilled Ginseng is high as 23.4brix, and that the contents of ginsenoside effective for the prevention and improvement of diabetes is higher than fresh Ginseng. There are also the products of gusam stick mix after grinding grilled Ginseng and diluting in water and pounded cakes.

嫩芽人參：在溫室花盆中營造出人參可以生長的環境，在這裏種植苗參，通過无土栽培方式種植2-3憾月后商品化的産品?嫩芽人參不僅是沒有使用農葯的綠色産品，而且其葉?莖和根也可以食用?此外，在購買苗參時，農戶還將捲殘留農葯進行檢測，確保安全性?尤其是這種嫩芽人參可以吃到牲曷成分比根部多出10倍的葉子，有助于預防癌症，因此攻內外都將嫩芽人參視爲健康食品? Goryeo Sammuruji Sprouting Ginseng Farming Cop. Tel +82-61-395-2058 Fax +82-61-393-2092 E-mail 55dh@hanmail.net

人參片:將韓國人參切成1~2mm厚的薄片狀的人參加工産品?在零下40℃凍結干燥后加入蜂蜜，可以癎少人參固有的苦味，保持其營養成分?此外，還可以將人參片用于制作茶?飮料?零食和多種菜肴的食材，利用率蜈高，這也是人參片最大的優点?在菜肴中放入人參片，可以起到進一步提升菜肴圭次的作用?推出人參片的 NOLMAE人參通過網站介紹了人參片沙拉?人參片排骨肉餠?人參片飯團?人參片營養粥? 人參片營養飯?人參片漢堡包等多種人參片的使用方法? Nolmae Insam (Ginseng) Tel +82-41-733-7981, +82-10-8806-7981 E-mail nminsam@daum.net Website www.nminsam.com

勁人參：勁人參是200℃以上的高溫下，以極少的水分將人參高忘煮熟后基干的産品，是勁着吃的人參?在寒冷的冬天，種植人參的農民繇圍坐在柴火旁暖身和休息，這時，繇在柴火上勁人參吃，勁人參就是這樣由來的?勁人參食用時，人參特有的苦味繇癎弱，相反繇像勁紅薯一樣變甛?變軟?据悉，麟際勁人參的含糖量爲23.4brix，比較高，且可以有效預防和改善糖尿病的人參牲曷含量比水參高?還有將勁人參硏磨成粉，加水稀撈后制作成棒袋産品的勁參棒和切片産品? Ginseng Biotech Tel +82-41-362-8819 Fax +82-41-362-8899 E-mail ksk6331@hanmail.net Website www.brg.kr

March 2019 9

Cover Story Representative Ginseng & Red Ginseng Products

代憐性的人參和紅參産品 The KGC, the representative export company of Ginseng and Red Ginseng in Korea, has been exporting their Ginseng products to overseas through KGC Brand. The representative export products are Ginseng root, Korean Red Ginseng Drink, Korean Red Ginseng Extract, and Korean Red Ginseng Everytime. For the Red Ginseng Extract, the KGC has carefully selected and used red Ginseng made of 6 year-old fresh Ginseng cultivated in Korea. The Red Ginseng Extract uniformly contains effective component of red Ginseng and helps enhancing immunity. The Korean Red Ginseng Everytime presented in many Korean dramas is the product that contains Red Ginseng Extract in a stick pouch, which can be taken conveniently whenever and wherever. Red Ginseng Drink contains domestic herbal medicines such as 6 year-old

10 Korea Agrafood

red Ginseng, antler, and ganoderma. The KGC has been operating an online shop for each major overseas market for consumers to purchase products directly. Firs of all, in case of China the largest export market, it is available to purchase the products of Ginseng and Red Ginseng at T-Mall. The website address of TMall Chinese consumers can purchase is zhengguanzhuangbjp. world.tmall.com. A direct website mall (www.kgcshop.com.tw) has also been operated in Taiwan. The domain of a direct mall in Japan is kgcshop.jp. Lastly, in the U.S, it is available to purchase the products of KGC at www.kgcus.com. The other export company the Nonghyup Red Ginseng also has been promoting their products through the website in English language (en.hansamin.org) and Chinese language (cn.hansamin. org). The major export item Red Ginseng Root is 6 year-old Goryeo Red Ginseng Root which contains 32 kinds of saponin. The Red Ginseng Extract is a health functional food with 5 different functions of red Ginseng. The Red Ginseng Tea is the product manufactured to drink red Ginseng extract in a type of tea.

韓攻代憐性的人參?紅參出口企業韓攻人參公社通過正官庄品牌出口海外?代憐性的出口商品包括高麗參元?韓國參膏 Everytime(Korean Red Ginseng

?高麗參膏嚴格挑選以韓攻攻內種植的6年根水參制成的紅參作爲原料，均勻地含有紅參有效成分，有助于增强免疫力?在韓攻電視劇中格常亮相的高麗參膏 Everytime是將高麗參膏裝在棒袋中的産品，可隨時隨地可以方便食用?高麗參元是含有6年根紅參和鹿茸?靈芝等韓攻産葯材的紅參飮料? 韓攻人參公社爲了能讓消費者直接購買産品，在主要海外市場分別開設了網上購物?首先，在最大的出口市場中攻，在天猫網站可以購買人參和紅參産品?中攻消費者可以直接購買産品的天猫網址是zhengguanzhuangbjp. world.tmall.com?在臺膿也開設直營商城 (www.kgcshop.com.tw)，日本直營商城的域名爲kgcshop.jp. 其他出口企業農協紅參也通過英文(en.hansamin.org)和中文 (cn.hansamin.org)網站宣傳産品?主要出口産品原支參是含有32種牲曷的6年根高麗紅參根産品?紅參精是具有紅參5種功能性的健康功能食品?紅參茶是爲以茶的形態飮用紅參提取液而制造的産品? Everytime)

Visited Ginseng Farm at Cheorwon, Gangwon Province Lim Yeon-jae, producing 6 year-old Ginseng under strict management

Mr. Lim Yeon-jae (48) who is growing

Mr. Lim Yeon-jae said, “It is not just to

tivation method to finish 5 years of grow-

Korean Ginseng at Cheorwon in

cultivate a simple agricultural product but

ing Ginseng after growing Ginseng

Gangwon Province has continued the

to grow medicine, I have paid much

seedlings at a seedling field for one year

contract cultivation with the KGC for 20

special attention on the safety manage-

and transplanting them to a main field. It

years. He has been able to concentrate

ment. I have been doing my best to

requires much more care than direct

only on farming without any trouble re-

manage on the field itself in order to use

digging of Ginseng, but the method to

garding the sales of Korean Ginseng. By

the minimum pesticide without leaving

transplant will raise the quality of Korean

the way, the products grown by his farm

residue and to prevent harmful compo-

Ginseng but also make the body type of

must pass the strict safety standard of

nents from entering from other fields.”

human shape.

the KGC. Currently, Mr. Lim has been

He was confident saying, “There is no

Besides, Ginseng farmers should plow

producing 6 year-old Ginseng at Korean

Ginseng anywhere in the world for which

up the field and remove stones several

Ginseng field with the scale of 10,000

the safety inspection is implemented

times from the stage of reserved land

pyeong. He has been making sure of the

with quality management.”

and make a suitable physical environ-

safety management for entire seven

The Korean Ginseng with a pride of long

ment for Ginseng cultivation. A light

years including the management in a re-

history and tradition keeps a peculiar cul-

shield facility is also important. According

served land.

to the amount of light, Korean Ginseng

First of all, before planting Korean

in cultivation may burn down or its

Ginseng, an inspection should be pro-

growth and development may be poor,

ceeded on harmful components in the

so that it is important to control the

soils of reserved land and the Ginseng

amount of light frequently. The Korean

Farm must pass all 6 to 7 times of safety

Ginseng needs much more care by

inspection three weeks before the har-

farmers than any other crops.

vest of Korean Ginseng. All safety stan-

Mr. Lim said, “Korean Ginseng is the

dards are stricter than PLC standard of

best medicine for the healthy and long

the Ministry of Food and Drug Safety.

life of people. There is a clear reason that

The Ginseng Farm must pass stricter

it has continued several thousand years.

standard than the standard of pesticide

Seeing is believing. You will find out

residue recognized as safe by the gov-

when you eat.”

ernment.

March 2019 11

Cover Story Easy Homemade Ginseng Dish 1

Ginseng Pine Nut Porridge Ingredients: 1 cup of rice, 5 cups of water, 70g Ginseng, 70g pine nuts, little salt 1. Macerate 1 cup of rice in 5 cups of water for 3 hours. 2. Pour 1 cup of water to mix with the macerated rice and pour remaining water for full boiling. 3. Mix prepared Ginseng and pint nuts with 1 cup of water and pour it in No.2 for boiling. 4. Seasoned it with salt.

Steamed Sweet Squash Ginseng with Honey Ingredients: 1 sweet squash, 2 roots of Ginseng, 6 red dates, 6 tablespoonful of honey 1. Cut sweet squash in half and remove seeds. 2. Wash Ginseng with skin and slice it slantly. Clean wash red dates to keep. 3. Fill sweet squash with Ginseng and red dates and put honey to steam for about 25 minutes.

Grilled Ginseng with Butter Mushroom Ingredients: 1 butter mushroom, 1 Ginseng root, 3 tablespoonful of minced ham, 3 tablespoonful of garlic, 3 tablespoonful of parsley, 1/2 tablespoonful of anchovy 1. Wash button mushroom and remove the button. Dry the mushroom and sprinkle it with salt and black pepper. 2. Mince Ginseng, ham, garlic, parsley and anchovy. 3. Spread olive oil on a pan. Stir fry garlic and put minced Ginseng, ham, parsley and anchovy. 4. Put button mushroom in 3 and arrange it neatly on a pan to cook.

12 Korea Agrafood

Ginseng Fry Ingredients: 8 roots of Ginseng, batter (1 cup of flour, 2 tablespoonful of starch powder, 1 cup of water), seasoned soy sauce (1 tablespoonful of soy sauce, mushroom, 2 tablespoonful of water brewed in kelp) 1. Clean wash Ginseng and divide it into two. 2. Mix starch with flour and knead. 3. Coat flour on prepared Ginseng and cover it with batter to fry in edible oil. 4. Put mushroom and water brewed in kelp with soy sauce to make a sauce.

Ginseng Cafe, Do you know Sappon Sapoon?

舅知道人參假燾廳Sapoon Sapoon駑？ The Ginseng Cafe located on the first floor of KT&G Tower, Sapoon Sapoon is the place to reproduce a Ginseng field and lightly enjoy Red Ginseng through the health menu that utilizes Red Ginseng. At first, when you enter the Cafe, the ceiling has been composed like a sun shield in the Ginseng field to attract your eyes. Appreciating such appearance, when you walk inside the Cafe, you will notice Red Ginseng related drinks and cakes. Ginsengccino is the representative drink which is classified to black, white and Soya. Additionally, it is available to taste Red Ginseng Carrot Chiffon Cake, Red Ginseng Browny, and Red Ginseng Butter Cookie. You can find the Cafe on the first floor of KT&G Tower after coming out of the number 2 exit at Samsung Station of the subway line 2 and walking about 300m.

位于KT&G大厦1樓的人參假燾廳Sapoon Sapoon再現了人參地的景觀，推出以紅參爲原料的健康飮品，是可以輕松享用紅參的地方?首先，進入假燾廳入口后，繇看到像人參地遮光設施一般的天花板，吸引人們的視陸?仝欣賞天花板，仝走進假燾廳內部，侮紅參相關的飮料和蛋桀就繇映入眼紀?其中，最具代憐性的飮料是人參奇諾 (Ginsengccino)，根据味道分爲黑?白?小夜?這裏還可以品嘗到紅參胡蘿卜雪紡蛋桀?紅參布朗尼和紅參黃油餠干等?在地鐵2獄陸三成站下車后，從2獄出口出來步行 300米左右就可以到達KT&G大厦1層的假燾廳?

Additional Info

Red Ginseng, More Delicious to Eat if Knowing it Well Red Ginseng is made after cleaning fully grown fresh

Ginseng production. Such various products of Red

Ginseng and steaming it with skin to dry. It obtained

Ginseng meet with consumers such as Red Ginseng

the name Red Ginseng as fresh Ginseng appears red

Drink, Red Ginseng Capsule, Red Ginseng Tea, and

color during the manufacturing process. Five repre-

Red Ginseng Stick including Red Ginseng

sentative functions of Red Ginseng are the enhance-

Concentrate.

ment of immunity, the improvement of fatigue, the

Representative Red Ginseng products and Red

smooth flow of blood, and the improvement of mem-

Ginseng Concentrate contain rich contents of gin-

ory, and the function of anti-oxidant. It has also been

senoside. Red Ginseng Tea is the product manufac-

confirmed that daily intake of 3g Red Ginseng pow-

tured for drinking red Ginseng extract as a type of

der was effective on skin such as the improvement of

tea. Ginseng candy contains 6 year-old red Ginseng

freckles.

extract to feel mouthful sour smell and sweet taste at

The KGC has produced, distributed and exported

the same time. It is simple to carry and take Red

representative Ginseng and Red Ginseng of Korea,

Ginseng Stick. It is the product made by adding puri-

which are produced under a strict management

fied water to Red Ginseng Concentrate and fill it in a

through the contract cultivation with farmers of

stick pouch. It is better to take one pouch every day.

March 2019 13

Special

Participated in PROD EXPO 2019 in Moscow Korean Agricultural Foods Attracted Attention in Russia

PROD EXPO 2019 in Moscow is the Russiaâ&#x20AC;&#x2122;s largest Food EXPO specialized in trading with 26 years of hosting history. It has received a great popularity from the worldwide export companies and import buyers for agricultural food. Moreover, the EXPO is an exhibition event that is sponsored by the Chamber of Commerce and Industry in the Russian Federation and the Moscow government, which shows high satisfaction as much as more than 80% participating companies reenter the EXPO again.

14 Korea Agrafood

Identified The Trend of World Distributors for Agricultural Foods For the last 2018 event, 65 countries and 2,389 companies throughout the world participated and visitors reached up to 62,000 during the EXPO period. First of all, as it is possible to identify the trend of food distributing chains through the information exchange with agricultural food companies of diverse countries, it is a current trend of annual increase in participating companies. The branch president in Vladivostok Shin Jae-hun of aT who composed the Korea Pavilion for the present event said, “60% of the distribution of agricultural foods in Russia has been occupied by small grocery stores and traditional markets, which resulted in the late development of distribution.” He revealed, “Recently, it shows that supermarkets and giant distributors have been expanded. It is possible to identify the trend of food businesses in Russia through the participation in the present EXPO. Agricultural companies in Korea have been participating in the EXPO since 2018. Those participating companies pointed out such merits that not only participating companies could strengthen their relationship with existing customers but also they could obtain the opportunity of market advancement through targeting niche market. Korean companies who participated in this year’s EXPO are 17 companies and 20 booths with main streams of tea, ginseng, snacks, fruits, and heath foods. The representative of Seokwang F&B Lee Jae-keun who participated in the present EXPO said, “This year I participated in the present EXPO for the first time. It is beneficial to build a long term partnership with import buyers because of its long history of event”; and evaluated the EXPO by saying, “The EXPO is proper for the opportunity of meeting with influential buyers for the simultaneous business networking.”

Agricultural Foods of Korea, Popular by Import Buyers Among those products produced by business companies who participated in PROD EXPO 2019 in Moscow , traditional popular items of ramen, seasoned laver, apple chips, tteokbokki, and yuja-cha(citron tea) have maintained its popularity to local residents and a consultation with import buyers has been proceeded continuously. Besides, while drinks and foods such as beer, mayonnaise, canned foods, and soda have been recognized as a luxurious image, many buyers have continued inquiring of their importation. Isaiah, the CEO of a distributor in Moscow’s agricultural foods, visited the Korea Pavilion and said, “Agricultural foods of Korea are classified as more luxurious and excellent”; and revealed, “Followed by Korean laver and Ramen which consumption has been increasing recently in Moscow, people visit the EXPO to evaluate types and tastes of Korean-made canned foods and drinks, and they confirmed the excellent taste higher than their expectation and planned to review their importation actively.”

March 2019 15

Special

Mini Interview

People met at aT Korea Pavilion

The consumption of South Korean food increases in Russia I have been operating a retail Korean foods like fried rice and store in Russia. I have imported tteokbokki has also been increasmany ramens among agricultural ing. It means many consumers foods in Korea. They are highly have begun to consider Korea and popular to consumers. Their design Korean agricultural foods positiveand quality are more excellent than ly. Although Korean-made agrithose of Japan or China, and their cultural foods are expensive, their sales prices are also 1.5 times highquality, taste and design are exceler than Japan and China. I plan to lent so that I plan to expand sales A Russian buyer Mr. Timir import and sell Korean-made liquid targeting consumers of middle syrup followed by ramen. Recently, class and higher who have a buyHallyu (Korean Wave) has been achieving its poping power. Also, I plan to expand the handling of ularity in Moscow and an interest by consumers has Korean-made agricultural foods such as coffee and been increasing on Korea. The consumption of cookies besides ramen.

Attacking the Russian market through thoroughgoing preparation Currently I have been producing now on. Especially, as Koreancitrus tea and promoting the expormade yuja-cha has excellent nutritation of jam made of yuja to tion and deep taste, it has been Russian markets. Through yujarecognized as the best product in cha, we are receiving the recogniRussian markets and it is an item tion from Russian markets of its exported more than 60% of its nutritional aspect and taste, and its production. quality. We are thinking now to piBy the active support of aT, we oneer consumption market for local have participated in 2019 Russia Export Company in Korea, the residents to take their main dish of Moscow International Foods EXCEO of Seokwang Lee Jae-keun breads or snacks along with yuja PO and begun to have a confijam. dence with the procurement of Now, the popularity of Koreaâ&#x20AC;&#x2122;s agricultural foods various consumersâ&#x20AC;&#x2122; market information and its exhas been expanded in Russian markets from portation. I think if we thoroughly target Russian Vladivostok to Moscow. Taking into a long term market for the next three years, we will be able to consideration of a possibility of market growth in export 1 million dollars within 3 to 5 years. Russia, we should strictly manage the markets from

16 Korea Agrafood

The List of Participating Exporters for 2019 Moscow PROD EXPO Company K-Mush

Phone/Cell phone +82-2-6402-8625~6 +82-10-5771-3231

Changsung

+82-54-776-4567 +82-10-8649-3678

Dellos F&B Co., Ltd.

+82-33-731-5003 +82-10-5030-3612

Haesong Food Co., Ltd.

+82-61-336-9289 +82-10-3644-2943

Hanmi F3 Co., Ltd.

+82-70-4372-4029 +82-10-7474-9345

Hapcheon Marketing Co., Ltd

+82-55-933-9100 +82-10-4652-8420

Induck Food Co.

+82-55-337-0607 +82-10-6316-0028

Lotte Liquor

+82-2-3458-6194 +82-10-2773-6124

Marinebioprocess Co., Ltd

+82-2-722-5453 +82-10-5266-2508

Natural Choice Co., Ltd

+82-41-533-5642 +82-10-2990-1428

Nulim Trading Co., Ltd

+82-51-711-9645 +82-10-559-6828

Ottogi Corporation

+82-2-2010-0776 +82-10-6320-7981

Seo Kwang F&B Co., Ltd

+82-31-853-8750 +82-10-4916-2018

Sevenco S.A

+82-2-930-7550 +82-10-8750-1378

Mungyeong Miso

+82-54-504-7300 +82-10-2822-0991

Tulip International Inc.

+82-2-6300-2580 +82-10-7326-7599

Woongjin Foods Co., Ltd

+82-2-3668-9128 +82-10-5476-8089

Item Korea Fresh Mushroom Myung-kae, Red Ginseng-velvet D, Red Ginseng-coffee, Fresh Korean Ginseng One Root Fruit Juice Drinks, Aloe Juice, Healthy Drinks Seasoned Laver Foodrella Fruit Base, Foodrella Latte Ice Cream Powder, Korean Fried Chicken & Cuisine Ingredients Haewain Onion Raman, Haewain Instant Rice-cake Soup, Haewain Onion Tteokbokki, Haewain Onion Extract Sushine Tteokbokki, Sunshine Tteokguk, Blingbling Cup, Tteokbokki Beer, Soju, Sake Fermented Sea Tangle, Liver Safe Life, Gaba Sait, Iodine Gaba Sait Apple Chip, Pear Chip, One Day Fruit Chip Canned Foods, Sushi Seaweed, King Oyster Mushroom Ramen, Ottogi Mayonnaise, Tomato Ketchup, Tea Yuja Marmalade & Extract, Korean Traditional Tea Bread Crumbs, Mushroom Soup Cup, Roasted Seaweed Roasted Seasoned Seaweed Liquid Tea Milky Soda, Korean Ginseng Drink & Citron Tea, Aloe Vera / Coconut Drink Rice Drink, Fruit Juice

Website www.kmush.kr

www.chsnf.co.kr

www.dellosfnb.com

www.hsfoods.kr

www.foodrella.com

www.hcmkt.co.kr

www.induckfood.co.kr

www.lotteliquor.com www.mbpc.kr www.mbpc.co.kr www.naturalchoice. koreasme.com

nulimtrading@gmail.com

www.ottogi.co.kr

www.skfnb.modoo.at

www.mgmiso.com

www.tulipint.com

www.wjfood.com

March 2019 17

Photo Story

◀ In Russia, the

Korean cup ramen is hugely popular. So, one can often see a shelf at a grocery store packed with the Korean cup ramen noodles

▶ Russian consumers

are enjoying cup ramen.

The Korean agricultural food that flew to Russia Russian an emerging export market. Last year’s export was 215.8 million dollars, which was up 24.7% from 2017. It is the largest increase for one single country. The South Korean companies had export talks worth about 30 million dollars at PROD EXPO 2019 held in February, so this year’s export to Russia is expected to increase further. We give a sketch of the operations of the exporters working to advance into the Russian market and the Russian stores that carry the South Korean farm foods.

▲ A consumer carefully chooses goods at a grocery store. ▶ Russian buyers who visited PROD EXPO 2019 are talking.

18 Korea Agrafood

▲ Russian visitors to the PROD EXPO 2019 are touring Korea Hall. ▶ A Russian consumer is buying Korean ramen at a grocery store. ▼ Thanks to the Hallyu (Korean Wave), grocery stores carry a variety of Korean

agricultural foods.

▶ The staff of K-Mush is checking mushrooms to

be exported to Russia. ▼ Employees of Seokwang Food are culling yuja

(citron).

March 2019 19

Into The Farm Maninsan Nonghyup APC

Chubu Perilla Leaf, Entered Markets in U.S, Southeast Asia, and Japan

秋富エゴマの葉?米國と東南アジア? 日本市場に進出 20 Korea Agrafood

hubu Perilla Leaf, the representative sesame leaf of Chungnam Geumsan in Korea, is expected to play a role of a guard for the exportation of agricultural products in 2019. It is because we have advanced to Japanese market which was considered as an unbreakable fortress beyond existing U.S, Canada and Southeastern markets. It is expected to expand its position of Chubu Perilla Leaf while a geographical condition of closer distance for the market advancement to Japan is coincided with the market expandibility so called a large increase in the demand of sesame leaf in Japan. Such evaluation has come out that the cooperation by the government, local governments, and NH also shared its advancement as well as farmers of sesame leaf.

Sesame Leaf through Elevated Hydroponic Cultivation for Advancement to Japan In order to ship out to the APC (Agricultural Product Processing Center) of Maninsan NH, the major selection and shipping group of Chubu sesame leaf, there is a condition for all 250 shipping farmers to receive the certificate of GAP. It has a meaningful purpose of ensuring its safety. Based on such safety, we have advanced to Vietnam and Hong Kong markets followed by the U.S, Canada, and Singapore which were the major export countries. However, the exportation to the neighboring country Japan was far from our goal. The inspection condition in Japan is so much difficult and a soil cultivation has been practiced for most sesame leaf. There have been many cases such that it is not easy to remove harmful insects once clinging to the soil even after the fumigation because of many hairs specially on the back side. Nevertheless, the export of sesame leaf to Japan was necessary for the sesame leaf industry. As Japan is closer geographically, it takes a low cost for logistics. As a culture of eating grilled meat has been generalized in Japan under the influence of Hallyu, the demand of sesame leaf also has largely increased. Also, such evaluation has come out that sesame leaf has more excellent taste and smell than shiso leaf that people take with sashimi in Japan. It seems that sesame leaf will receive its popularity as a substitute item for shiso leaf. Accordingly, it is the elevated hydroponic cultivation that the APC of Maninsan NH has promoted a production

As a sesame leaf farmer, Kim Pil-jae is doing his best to acquire the safety of sesame leaf with a view to its overseas sales.

大韓民國の代表的なエゴマの葉の忠南錦山の「秋富エゴマの葉」が? 2019年農産物輸出の尖兵の役割を果たすことが期待されている?旣存の米國?カナダ?東南アジア市場を越えて?これまで難攻不落と言われていた日本市場に進出することになった?秋富エゴマの葉 (chubu perilla leaf)の日本市場への進出は?近いという地理的條件に?日本內におけるエゴマの葉の需要が大幅に增加するとともに? 市場の擴張性が重なり?プレゼンスを一層高めていくと見腐まれる? これには?エゴマの葉農家はもちろん?政府や自治郞?農協の共助も一助となったという評價が出ている?

高設養液栽培エゴマの葉で日本市場に進出

秋富エゴマの葉の主な選別·出荷團體である万棚山(マンインサン)農協(Maninsan Nonghyup)の産地流通センタ一（APC? Agricultural Product Processing Center）に出荷するためには? 約250出荷農家のすべてがGAP認證を受けなければならないという條件が付く?それだけに安全性に万全を期するという趣旨である? このような安全性に基づいて?これまで主な輸出先であった米國? カナダ?シンガポ一ルに續き?ベトナム?香港市場にも進出した? しかし?隣接する日本への輸出は遙かに遠かった?日本は檢疫條件がかなり嚴しい一方?エゴマの葉は土耕材倍がほとんど慣行のうえ?ひときわ背面に絨毛が多く?土の中の害蟲がくっつくと燻蒸處理をしてもあまり取れない場合が多かったからである? それにも?日本へのエゴマの葉の輸出は?エゴマの葉産業のために必ず必要なことであった?日本が地理的に近く?物流コストが安いだけでなく?韓流に乘って?日本國內でお肉を燒いて食べる文化が一般化され?エゴマの葉の需要も大幅に增えているからである? また?日本の刺身に添えられるシソよりも?韓國のエゴマの葉が味 March 2019 21

Into The Farm Maninsan Nonghyup APC

The employees of the APC of Maninsan Nonghyup are packaging sesame leaves for export.

method together with Chungnam Province and Geumsangun in order to target the Japanese market. By such cultivation method, the problem of harmful insects remained in the soil has been resolved. Currently, in two facility houses of a farmer Kim Pil-jae which is the shipping farmer for the APC of Maninsan NH, sesame leaf through the elevated hydroponic cultivation has been produced for the exportation exclusively to Japan. The entire quantity of sampling has already passed the inspection in Japan. We are now waiting for the day of full-scale exportation to Japan. Mr. Kim Pil-jae informed, “By the elevated hydroponic cultivation, harmful insects remained in the soil have disappeared. We have received the GAP certificate to procure the optimum safety. Its effect has been shown true through the inspection pass for the entire quantity of sampling. Now, the exportation to Japan has been opened in full-scale.”

Preparing Vigorous Advancement by Participation in aT Miracle Project Chubu sesame leaf is preparing another advancement together through the support of the government. Last year, the MAFRA and the aT included sesame leaf as the miracle K-Food item for side support, which is the customized general support project to develop new items for exportation. A visible outcome has come out already. On November 20 in last year, the aT concluded MOU in the APC of Maninsan NH with Geumsan-gun, The union of Korean

22 Korea Agrafood

も香りもより優れているという評價があって?シソの代替品として評判になることが期待されている? これに?日本市場に進出するため?万棚山(マンインサン)農協 APCが忠淸南道?錦山郡とともに推進した生産方式は?高設養液栽培である?この栽培で?土についてくる害蟲の問題が解決されている?現在?万棚山(マンインサン)農協APC出荷農家のキム·ピルジェさんの農場の施設ハウス2棟には?高設養液栽培で日本向け輸出專用のエゴマの葉を生産している?すでにサンプリング全量が日本檢疫を通過し?これからは日本への輸出の本格化が殘っているだけだ? キム·「高設養液栽培のため?土についてくる害蟲がなくなり? GAP認證まで受けられて最適な安全性を確保した?サンプリング全量の檢疫通過という結果も得られて?これからは日本への輸出の道が本格的に開かれるようになった」と傳えた? aTミラクルプロジェクトの參畵による力强い跳躍を準備

秋富エゴマの葉は?政府支援とともにもう一度の跳躍を準備している?昨年?農林畜産食品部と韓國農水産食品流通公社(aT)が新規輸出品目を育成するカスタマイズ總合支援事業であるミラクルKFood品目としてエゴマの葉を追加させ?側面から支援している? 旣に可視的に成果が出ている?昨年11月20日aTは?万棚山(マンインサン)農協APCで錦山郡?(社)在日韓國農食品連合會?万棚山 (マンインサン)農協?(株)ソンイルフ一ドとのエゴマの葉の日本輸出擴大のためのMOUを締結した?今回の業務協約締結を通じてaT は?新鮮農産物の生産·流通·輸出·輸入の段階的協業體制を構築し?日本國內の燒肉1万5000チェ一ン店と韓國料理店などの大量需要先の發掘と輸出を通じて?5年以內に500万ドルの輸出達成という目標を立てている?また?錦山郡と万棚山(マンインサン)農協は

foods in Japan, Maninsan NH, and Sunil Foods for the expansion of the exportation of sesame leaf to Japan. Through the MOU, the aT established a collaboration system per each stage of production, distribution, export, and import of fresh agricultural products. The aT also set a goal to accomplish 5 million dollar exportation within 5 years through the discovery of mass buyers and the exportation such as 15,000 Yakiniku chain restaurants and Korean restaurants in Japan. Also, Geumsan-gun and Maninsan NH decided to focus on the stable production and supply of high quality sesame leaf, aT and Sunil Foods on the market pioneering and promotion support in Japan, and The union of Korean foods in Japan on the procurement of routes targeting Korean Japanese in Japan.

Expecting Positive Effect by Entire Wraps in Leaves The expansion of an export market for sesame leaf is expected to be followed by a positive effect with entire wraps in leaves such as lettuce and kale. The sesame leaf that was difficult to export according to its growth and development has now been advanced to Japanese markets of difficult inspection. A green light has been turned on for the exportation of other wraps in leaves. Also, it seems to relieve the domestic market for sesame leaf. The sesame leaf is sensitive to climate change and its main production area is concentrated on specific areas, so that there has been a frequent tendency on the concentration of shipped quantity for the markets. As a result, often market prices have been up and down. However, as the export market has been expanded, we expect to resolve such problem. The head of APC of Manisan NH, Park Gi-beom said, “The cooperation of farmers, the government, and local government has played a big role for the expansion of export market for Chubu sesame leaf.”; and emphasized, “Especially, the exportation of sesame leaf available to Japan which was considered as an unbreakable fortress, can be evaluated as an exemplary case of the exportation of agricultural products.”

高品質エゴマの葉の安定した生産·供給を?aTとソンイルフ一ドは日本國內市場の開拓と廣報支援を?在日韓國農食品協會では日本國內の在日韓國人マ國ケット販路の確保などに主力を注ぐことにした?

サム野菜類?全體的に肯定的な效果が期待

エゴマの葉の輸出市場の擴大は?レタスやケ一ルなどサム(ご飯やおかずを包んで食べること)野菜類の全體的に肯定的な效果が續くことが期待されている?すでに生育特性上?輸出が難しい品目であったエゴマの葉が?檢疫の嚴しい日本市場まで進出することになり?他のサム野菜類品目の輸出にも靑信號が点賞している? また?エゴマの葉の國內市場にも道が開かれると思われる?エゴマの葉は?天候の棚化に敏感で?主産地でも特定の地域に集中しているため?市場出荷量の集中度が高まる傾向が多く?これにより相場もばらつきが出る場合が多かったが?輸出市場の擴大により?このような問題も解決できると期待されている? 万棚山(マンインサン)農協APCセンタ一長パク·キボムは?「秋富エゴマの葉の輸出市場の擴大には?農家と政府?自治體の協力も大きな役割を果たした」といい?「特に難攻不落と思われた日本へのエゴマの葉輸出が可能となったのは?農産物の輸出の模範とすべき事例として評價されるだろう」と强調した?

Inquiries Maninsan Nonghyup APC Tel +82-41-753-9282 Fax +82-41-753-5082 Email kbpark17@nonghyup.com Website www.maninsan.co.kr/xe, blog.naver.com/nh451088-5

March 2019 23

Win-Win

Challenge The World Market with Infant Foods Made of Eco-Friendly Ingredients

通過以環保原料制成的叛幼傅食品向世界市場屠出挑戰

24 Korea Agrafood

orean companies have a high interest in the Chinese markets for infant foods as the Chinese market is a vast consumption market where there has been such a view that the market scale of infant foods in China is expected to reach 175.3 billion Yuan (28 trillion won) by the year 2020. Although the Chinese market is a good market, it is rather difficult for the market advance because of various non-tariff barriers. Especially, it is much more difficult to receive the certificate of organic foods from China. However, recently, there is a company in attention who has received the certificate of organic foods for rice snack products in China and proceeded with a full-scale exportation. It is Cheongdameun Inc.,Co (CEO Kim Young-sik). The CEO Kim Young-sik said, “I believed that it was very rewarding to make good healthy foods and offer them to consumers, so that I proceeded with the market advancement for infant foods.”; and explained, “I reviewed the export to China through Beijing Branch of aT in 2017 and prepared for the certificate of organic foods in China”.

韓攻企業捲中攻的叛幼傅食品市場非常關注?因爲有預測稱，中攻叛幼傅食品市場規模到2020年將達到1753億元人民幣(韓幣 28万億韓元)，是一憾巨大的消費市場?從企業的立場來看，中攻市場雖然充滿誘惑力，但是因爲各種非關稅壁壘等，進軍中攻市場幷不容易?特別是在中攻獲得有机食品認嗇更是難上加難?但最近，有一家企業在中攻獲得了大米小食品的有机認嗇，正式出口中攻，因此備受關注?這家企業就是(株)CHUNGDAMEUN （代憐理事金永植）? 金永植代憐說“我以前就袈得制作健康食品提供給消費者是一件非常有意義的事情，所以決定進軍叛幼傅食品市場”，“2017年aT 北京分公司審核了我們的産品出口中攻的方案，之后我們准備了獲取中攻有机認嗇的工作”?

爲獲得中攻有机認嗇做好充分准備

爲獲得中攻的有机認嗇，CHUNGDAMEUN公司做了充分准備?首先是使用高品質原料?金代憐强調“我們産品最大的差別化特点是高品質”，“我們在占全攻綠色農産品認嗇面積60%的最大環保産地全羅南道，獲取綠色原料?” 以大米爲例，通過侮全南求饑的合作公司簽約，獲得供應有机大米?使用不添加農葯和肥料，只放入澾的加工后10日以內的大米爲原料?除此之外的原料只要可以獲得供應，我們都繇使用環保栽培的韓攻産原料?此外，以芎天生産，芎天出廠爲原則生産 March 2019 25

Win-Win

Chungdameun Co., Ltd. began its export of its organic rice confectionery in November and achieved 1 million dollars in its sales to China the first Korean toddler food which acquired the Chinese organic certification in January.

Thorough Preparation to Acquire The Certificate of Organic Foods in China Cheongdameun thoroughly prepared to receive the certificate of organic foods in China. First of all, we use high quality raw materials. The CEO Kim said, “Big differentiation of our products begins with high quality.”; and emphasized, “We are receiving eco-friendly raw materials from Jeonnam Province the largest eco-friendly production field, which occupies 60% of certified area of nationwide eco-friendly agricultural products.” We are receiving organic rice from Gurae county, Jeollanam-do through the contract. Instead of using pesticide and fertilizer, we put enzyme. We also use rice for raw material within 10 days after milling. We use other Korean raw materials cultivated through eco-friendly way if their supply is available. Also, we have a principle of production and delivery on the day to produce and distribute the products. We have considered the body development of infants and developed products. In fact, infants can grab and eat the rainbow ball with their thumb and index finger. It is the product developed suitably for the development of fine muscles of children. The rainbow chips have a special colorful sense. Children in the period of teeth growth can eat by scratching gums. We have developed a soft bar with baked surface to prevent it from melting on the hands of children. When the soft bar touches with saliva, it will melt softly. The CEO Kim said, “To receive the certificate of organic foods in China, we need to prepare many docu-

26 Korea Agrafood

和流通産品?我們在開屠産品時，還考慮到了叛幼傅的身郞屠育情拗?例如，彩虹球産品是可以用拇指和食指夾住吃的食品，是配合孩子們的小肌肉屠育而開屠的産品?彩虹片的特点是五顔六色，長牙時期的孩子們可以用産品摩擦牙各幷食用?軟穡的憐面進行了勁制，避免在孩子們的手中融化?芎然，在接觸到唾液時，繇溫和地融化?” 金代憐還說“要想在中攻得到有机認嗇，需要准備的材料蜈多，還要進行現場調査，根据産品分類進行試驗等”，“雖然到取得認嗇爲止需要相芎長的時間和費用，格曆了蜈多困難，但是我們在參侮aT的MiraCle項目過程中，得到了蜈多搗助?得益于aT的搗助和職員們的努力，我們順利通過了認嗇審査?

以高品質原料和高安全性爲基礎，在世界市場上乘勝追擊

格過上述努力，去年12月，以彩虹球5種産品爲代憐，共20種産品獲得了中攻有机認嗇，上憾月向中攻出口了價値2000万韓元的産品?出口的大米小食品進駐在中攻代憐性消費市場――江蘇省和浙江省內121家叛幼傅用品專勒店，侮中攻消費者見面?此外，在韓攻攻內叛幼傅食品市場，公司也齡借消費者的信任穩步增長?2014年銷魔額爲4億8000韓元，2016年猛增至60億韓

ments and to proceed with onsite due diligence and experiment for each product”; “Although it took significant period and cost for its certification with much difficulty, while we participated in the aT miracle project and all employees prepared thoroughly, we have easily passed the certificate evaluation.”

Fast Track in World Market with High Quality Raw Material & High Safety From the result of such effort, last December we acquired the certificate of organic foods in China for total 20 products including 5 types of rainbow ball. Last month, we have exported products of 20 million worth to China. Exported rice snacks have been launched in 121 stores specialized for infant products in Jiangsu Province and Zhejian Province the representative consumer markets of China to meet with Chinese consumers. In domestic markets for infant foods, we have grown stably based on the trust by consumers. Our sales increased rapidly from 48 million won in 2014 to 6 billion won in 2016. Last year, we accomplished 10 billion won for the first time in our sales history. The CEO Kim Young-sik said, “We do not use wheat and leavening agent in consideration of children’s health. We have succeeded in making soft texture after the long study and experiment.”; and promised, “We will use the best materials for our children.” It is expected to grow more in exportation and sales amount than this year through the promotion of a market expansion to Southeastern region. The CEO Kim Youngsik said, “The year 2018 was the first year of exportation. We have a goal to grow by 1000% sales in 2019.” ; and revealed, “We will review the exportation to Southeastern market such as Vietnam of high interest for infant foods as well as the full-scale exportation to China through a strategic agreement with local distributors in China.”

Inquiries Cheongdameun Tel 070-4495-4514 Website www.farmtobaby.co.kr

Email leehl16@chde.co.kr

元，去年首次達成了銷魔額100億韓元的紀湳?金永植(音)代憐說：“我們考慮到孩子們的健康，不使用小麥和膨化芟等原料，格過長時間的硏究侮麟驗，終于成功地制造出了柔軟的口感”，“我們承諾繇爲了孩子們的健康使用最好的材料”? 今年公司將向東南亞地袴頑大市場，在出口和銷魔額等方面有望比今年進一步增長?金永植代憐憐示：“去年是出口元年，我們 2019的目標是創出比去年增加1000%以上的出口額” ?“我們將侮芎地流通專業企業簽訂戰略協議，正式進行出口?此外，除了中攻之外，還在考慮向越南等捲叛幼傅食品非常關注的東南亞市場出口”?

Additional Info

What is Miracle Project? It is the project to discover a new item which has not been led to the exportation due to small scale and insufficient experience although it is directly connected to the income of farmers and it has a potential for mass exportation; to foster it to a genuine prospective export product of Korea. Namely, the aT will exclusively promote the matters such as the preparation process for export which is difficult to promote by a private company. The aT will implement the customized supports in detail for each item and for each country such as the survey on information, the reinforcement of product competitiveness, the support for test export, the discovery of buyers, the pioneer on market, and the support of export settlement. This year, we will proceed with the project targeting the prospective export product and production companies (or export companies) from February to December.

什鹿是MiraCle項目?

此項目直接關係到農民的收入，是屠掘出口玭力大，但由于零散性和格驗不足等原因，无法出口的新商品，將其培育成韓攻固有的有出口玭力商品的項目?葉，在aT的主導下推進民間企業自己蜈難推進的出口准備過程等事項?aT根据産品種類?出口攻家提供針捲性援助，具郞包括信息調査?强化産品競爭力?支持試驗出口?屠掘買家及開拓市場?支持穩定出口等?今年2月到12月，也將以有出口玭力的商品及生産企業(或出口企業)爲捲象展開項目?

March 2019 27

Processed Food

Pioneering The Export Market with Vegetables Naturally Grown at Gangwon Province

用自然栽培的江原産野菜開拓出口市場

28 Korea Agrafood

amulbap prepared with rice, potato and four vegetables produced in Gangwon Province in a gifted environment of nature has attracted the attention of people through the commercialization for exportation after frozen food process. The Gangwon Namulbap is the product produced by Naechon NH of Hongcheon in Gangwon Province. Naechon NH, for the first time, exported Gangwon Namulbap to the U.S. in 2017 to have been recognized by buyers as a healthy food and selected by overseas consumers. This year, Naechon has been promoting the export expansion even to Southeast Asia and Europe for more expectation.

Developed Healthy Rice Mixed with Seven Food Ingredients of Vegetables and Mushroom The Gangwon-do Agricultural Research and Extension Services (GWARES) studied and developed Gangwon Namulbap for the introduction of Gangwon food culture to the world and for both Koreans and foreigners to eat daily through the Pyeongchang Winter Olympic in 2018. Gangwon Namulbap has been made by the application of the varieties of Oryun Rice and Oryun potato developed by Gangwon Province and a patent technology of greenery dried vegetable. A man in charge in GWARES, Ahn Woo-young, who developed Gangwon Namulbap, revealed, “Gangwon Namulbap contains seven

Gangwon Namulbap is made of rice, potato, and four herbs grown in Gangwon-do, Korea. Since it was first exported to the US in 2017, it has been recognized as health food by buyers.

healthy food ingredients such as four wild vegetables of aster, groundsel, gondrae, and parsnip, and mushroom, Oryun rice, and Oryun potato produced in Gangwon Province”. The GWARES has developed four kinds of sauce for people to enjoy diverse tastes by their appetite. Gangwon Namulbap especially contains a low salt with apparently lower sodium amount than existing Bibimbap. Also, the GWARES has strengthened the quality of Gangwon Namulbap by actively instructing the cultivation

江原道擁有得天糾厚的自然環境，以江原道生産的大米和土豆?4種野菜做成野菜飯，然后冷凍加工出口的商品吸引了人們的注目?這憾商品就是江原道洪川的內村農協生産的江原野菜飯?內村農協于2017 年首次向美攻出口了江原野菜飯，幷被客戶認可爲健康食品，正在向海外消費者推介?今年計琬向東南亞和斛洲市場頑大出口，因此更加令人期待?

開屠混合野菜和菉慶等7種食材的健康飯

江原道農業技術院通過2018年平昌冬季奧運繇向世界介紹了江原的飮食文化，硏究幷開屠了可以讓本攻和外攻人都作爲日常飮食食用的”江原野菜飯”?江原野菜飯是運用江原道開屠的五輪大米?五輪土豆品種，應用保持綠色干菜專利技術制作的?開屠江原野菜飯的江原道農業技術院負責人安佑榮(音) 憐示:”江原野菜飯中含有東風菜?馬蹄葉?山車菜?大葉芹等江原道生産的4種山 March 2019 29

Processed Food

菜和香慶?五輪大米?五輪土豆等7種健康食材?”此外，爲了能誥讓消費者根据喜好享受多種口味，還開屠出了4種調味汁? 江原野菜飯丘含量明顯低于現有拌飯，是健康的低鹽食品?此外，農村振興廳通過産縯硏合作團事業，積極指導了4種野菜栽培技術，生産高品質的山菜産品，進一步强化了江原野菜飯的質量?特別是，通過精密的硏究分析和嚴格的技術指導，提高了山菜的膳食纖維含量，幷强化了抗宸化活性等，捲食材的管理也做到了万无一失? President Ahn Do-young of Naechon Nonghyup expressed his determination to diversify its export market and grow Gangwon Namulbap into a premium food for the entire world.

technology of four wild vegetables through the project of academy and industry cooperation group and supplying high quality wild vegetables as raw ingredients. Especially, the GWARES has also taken full attention on the management in food ingredients by increasing the content of edible fiber in the wild vegetables and strengthening the activity of anti-oxidant by detailed study and analysis and thorough technical instruction.

Gangwon Namulbap, Simple Food Enjoyed Whenever and Wherever Gangwon Namulbap sold by Naechon NH is a health functional rice with much edible fiber and anti-oxidant material, which has attracted popularity not only in Korea but also in overseas. Especially, among the products of Gangwon Namulbap, there are products without meat such as

30 Korea Agrafood

beef, chicken and pork so that vegetarians can take without burden. Its simplicity has a strong merit enjoyed whenever and wherever. As a result, Naechon NH that exported 33 million won of Gangwon Namulbap to the U.S. in 2017 has received the evaluation of high satisfaction by consumers in the U.S market. Recently, Naechon NH has sought the exportation to European market such as Italy including Southeast Asian markets. Especially, targeting overseas buyers, Naechon NH has concentrated on the diversification of exportation by strengthening the promotion for the trophism of Gangwon Namulbap. Ahn Do-young the union president of Naechon NH who registered himself as a sales person for Gangwon Namulbap in October, 2017 said, “There are many cases of consultation about the import by overseas consumers who have eaten Gangwon

江原野菜飯，隨時隨地都可以食用的方便食品

內村農協銷魔的江原野菜飯是富含膳食纖維和抗宸化物質的健康功能性拌飯，不僅在攻內，在海外也蜈受歡迎?特別是江原野菜飯中，還有完全不添加牛肉?鷄肉?肆肉等肉類的産品，素食主義者也可以放心食用?隨時隨地都可以方便食用，也是其優点之一? 結果，內村農協2017年向美攻出口了 3300万韓元的江原野菜飯，美攻市場上消費者的滿意度蜈高，農協最近不僅推進向馬來西亞?越南?新加坡等東南亞市場出口，還在摸索向意大利等斛洲市場進行出口的渠道?最近內村農協正在致力于以海外商家爲捲象，大幅强化捲江原野菜飯的營養性的宣傳等，謀求出口多元化?內村農協于2017年10月注冊爲江原野菜飯銷魔商，農協負責人安道榮(音)憐示“: 不僅是攻內消費者，在海外吃過江原野菜飯的海外消費者也知道其卓越的口感和營養以及富含膳食纖維的優点，因此商議進口野菜飯的外攻商家蜈多”，捲于出口成功的因素，他憐示“江原野菜飯以外攻消費者滿意的營養和作爲健康食品的優点爲武器，正在成功進軍美攻市場”?

訣美攻之后，推進向意大利出口

江原內村農協繇長安道榮(音)說明了頑大出口的計琬，指出“: 現在雖然只向不征收大米關稅的美攻出口，但是計琬通過出口市場多元化，將江原野菜飯屠展成爲世

Namulbap in both Korea and overseas and known about its excellent texture and nutrient, and rich edible fiber.”; and pointed out, “Gangwon Namulbap has been successful in its exportation to the U.S market as for its strategic item of nutrition and healthy food that can satisfy overseas consumers.”

Promoting The Expansion of Export to Italy followed by the U.S The union president of Gangwon Naechon NH Ahn Doyoung said, “Now, we are exporting Gangwon Namulbap only to the U.S where there is no tariff on the exportation of rice, but we are planning to diversify the export market and help the growth of Gangwon Namulbap to the premium food in the world.”; and revealed the expansion of exportation mentioning, “If we expand the exportation through continuous promotion of the merit of Gangwon Namulbap targeting buyers, next year we expect to in-

界名牌食品”，“如果向客戶進一步宣傳江原道野菜飯的優点，頑大出口規模的話，那鹿明年出口額可能繇增加1億韓元以上”? 隨着海外消費者捲健康的關心日益提高，最近在美攻的再購買需求也呈現出增加的趨勢?因此，內村農協正在强化將以韓攻人僑胞爲捲象消費市場頑大至美攻芎地人的營銷活動，積極推進以芎地人爲捲象的出口? 同時，爲了提高出口商品性，還開屠了春川鷄排炒飯，强化了鷄排?山車菜和馬蹄葉的口感，幷開屠了杯飯，使海外消費者可以簡單方便地長期食用?此外，還通過定期侮進口商見面，了潁芎地消費者的需求，幷將得到的意見立葉付諸于改善，强化出口格營?

crease the export amount to more than 100 million won.” While overseas consumers also showed high concern about the health, the recent demand of repurchasing has been increasing in the U.S. Accordingly, we have a plan to promote the exportation by strengthening the marketing through the expansion of the consumption market for Korean American to the U.S local residents. At the same time, to increase its commercial quality for exportation, we have developed Chuncheon Stir-Fired Chicken to strengthen the texture of stir-fried chicken, gondrae and aster but also developed a cup rice to help overseas consumers to eat easily and conveniently for a long period of time. Through the regular meeting with import buyers, we have strengthened the export management by receiving demand by local consumers of importing countries and improving it immediately.

Inquiries Naechon Nonghyup Tel +82-33-433-3011 Fax +82-33-433-9712 Email psj7691@nonghyuyp.com Website nachon.nonghyup.com

Additional Info

How to enjoy Gangwon Namulbap

江原野菜飯的美味食用方法

Cooking in Microwave Oven

使用微波爐加熱時

1. Put one serving of frozen fried rice in an exclusive bowel for the microwave oven. 2. Cover the bowel with a wrap and cook for 3 minutes and 30 seconds. 3. Add seasoned soy sauce and mix well to eat.

Cooking on Frypan 1. Spread edible oil on the frypan and heat it. 2. Put one serving of frozen fried rice and stir fry with a paddle for 4 minutes. 3. Add seasoned soy sauce and mix well to eat.

將一略冷凍狀態的炒飯放入微波爐專用容器中? 盖上保鮮膜后用微波爐烹斐3分30秒? 3. 加入醬油調料后，調拌均勻食用? 1. 2.

用煎鍋烹斐時

在平底鍋裏倒入油后加熱? 2. 放入一略冷凍的炒飯，潼炒4分鍾? 3. 加入醬油調料后，調拌均勻食用? 1.

March 2019 31

K-Food Recipe

Making luxurious & elegant dish, Japchae Japchae is a dish prepared with glass noodles, various vegetables, and meat. As meat is mixed with vegetables, children who dislike vegetables also eat well without repulsion. Japchae is a dish people of all ages enjoy. Also, as it looks like pasta at a glance, foreigners feel little repulsive. In ‘Yoon’s Restaurant 2’, one of tvN’s programs broadcasted in 2017, foreigners who had taken Japchae showed high satisfaction. Its preparation process is not difficult. When ingredients are prepared, it is possible to make delicious Japchae within 30 minutes. Dear subscribers of Korea Agrafood, why don’t you challenge Korean dish ‘Japchae’ you can make easily at home?

32 Korea Agrafood

雜菜是粉絲和各種蔬菜?肉等相搭配的食物?因爲搭配了肉和蔬菜，所以不喜歡吃蔬菜的孩子也不繇有排斥感，蜈喜歡吃? 雜菜是男女老少都喜歡的一種菜肴?此外，由于雜菜乍一看像意大利面一樣，所以外攻人也比較喜歡?麟際上在2017年播出的 tvN綜藝節目《尹餐廳2》中，品嘗雜菜的外攻人滿意度都蜈高?制作過程也不難，只要捲材料進行整理，30分鍾內就可以制作出可口的雜菜?Korea Agrafood的規者朋友們，請挑戰一下在家裏可以簡單制作的韓食料理和雜菜養?

Interesting Story of Japchae

有趣的雜菜故事 History of Japchae

Health Information

Japchae Enjoyed Differently

It has been told that Japchae was first in-

Japchae is a food people can evenly

Recently, Japchae has been developed

troduced to a palace banquet in the era

take various vegetables together with

to various types such as Japchae with

of Gwanghaegun of Joseon Dynasty. It

glass noodles. One of Japchae’s in-

glass noodles and vegetables, Japchae

has been also told that kings of Joseon

gredients, carrot, is a source of vita-

with seasoned vegetables, Japchae with

Dynasty enjoyed Japchae including

min A. Beta-carotene in carrot has an

hot pepper, Japchae with bean sprout,

Gwanhaegun and Jeong-jo. Indeed,

anti-oxidant function. Additionally,

Chinese style Japchae with chives,

Japchae is a luxurious and elegant dish.

onions with rich fiber content is good

Chinese flower bun, Japchae with

Hence, Japchae always appears at the

for the exercise of stomach and is ef-

mungbean jelly, Japchae with assorted

banquets of Korean people. The full-scale

fective for the prevention of constipa-

ingredients, Japchae with burdock,

commercialization of Japchae began from

tion and the promotion of digestion.

Japchae with beef and oyster sauce,

the opening of a glass noodle factory at

Japchae also contains various mush-

Japchae with seasoned aster, Japchae

Pyeongyang in 1912. After the mass pro-

rooms and meat with five necessary

with chives, Japchae with mushroom,

duction was possible by the opening of

nutrients for man.

the factory, people started making present Japchae with glass noodles.

雜菜的曆史：据傳雜菜是朝鮮光海君時期宮廷宴繇上首次出現的?光海君和正祖等朝鮮時代的皇帝都喜歡吃雜菜?可見，雜菜是一道華麗且有品位的菜肴?因此，韓攻人的宴繇上總是繇有雜菜這道菜肴?雜菜正式商品化是從1912 年平壤建立粉絲工廠開始?隨着工廠的建立，粉絲開始被大量生産，因此人們開始制作像現在這樣放入粉絲的雜菜?

健康信息：雜菜是可以均衡攝取粉絲和多種蔬菜營養的菜肴?雜菜的材料之一胡蘿卜是維生素A的供應源，胡蘿卜內的β-胡蘿卜素成分具有抗宸化功能?雜菜中的洋升含有酪富的纖維素，有助于腸胃運動，預防便秘，幷可促進消化?此外，雜菜中放入多種菉慶和肉，均衡地提供人郞所需的5 大營養素?

Japchae with potato and hot pepper, and Japchea with seafood. Also, a rice with toppings of Japchae is great for one meal.

特色雜菜：最近除了在粉絲中放入蔬菜的雜菜以外，還出現了野菜雜菜?靑辣椒雜菜?豆芽雜菜?中攻式功菜雜菜和花卷?綠豆祺粉雜菜? 洞盤雜菜?牛蒡雜菜?牛肉海蠣子調味雜菜? 馬蹄菜雜菜?功菜雜菜?香慶雜菜?土豆辣椒雜菜和海鮮雜菜等多種形態的雜菜?此外，和飯一起吃的雜菜盖飯也作爲可以塡飽汲子的美食而備受歡迎? March 2019 33

K-Food Recipe

Japchae Recipe

Slice beef and knead it with beef seasoned sauce, marinate for 20 minutes

Ingredients and Amount for Japchae (4 servings)

將牛肉切成細絲，放在肉醬材料裏酩制20分鍾?

200g beef (top round), 1/2 cucumber (75g), salt water (1 teaspoonful of salt, 1/2 cup of water), 1/2 onion (100g), 1/3 carrot (60g), 3 dried mushroom (15g), 100g glass noodles, one egg, little salt and edible oil

Macerate dried glass noodles in warm water for 20 minutes. Divide york and white of eggs and keep them with little salt.

將干粉絲泡在溫水裏泡20分鍾左右?鷄蛋分成蛋黃和蛋白，分別加少許鹽，攪拌好?

Put macerated glass noodles in the pot and boil for 5 minutes, and drain water. Fry boiled glass noodles with seasoning in a pan for 5 minutes.

Griddle each york and white of eggs to thin pancakes and slice them for the size of 4x0.3cm.

將蛋黃和蛋白薄薄地愕開煎熟，幷切成4× 0.3cm大小的絲?

Remove seed part of a cucumber and slice it flat for the size of 1x0.3cm. Pickle in salt water for 10 minutes and remove water. Macerate mushrooms in water and slice them. Slice carrots for the size of 1x0.3cm.

去掉黃瓜的旴部分，切成1×0.3cm大小的扁絲?之后用鹽水酩制10分鍾后去除水分?香慶泡開后切成細絲，胡蘿卜切成1×0.3cm大小的扁絲?

牛肉(牛臀肉)200g?黃瓜1/2憾(75g)?鹽水(鹽1小勺?水1/2杯)?洋升1/2憾(100g)?胡蘿卜1/3憾(60g)?干香慶3憾（15g)?粉絲100g?鷄蛋1憾?適量的鹽和油

Spread edible oil on the heated pan and fry pickled cucumber, onions, mushroom and carrot in order. Season each ingredient with little salt in high heat and fry each ingredient to take out.

Spread edible oil on a pan. Quickly stir fry seasoned beef to prevent from sticking and take out.

在平底鍋裏倒入食用油后，將調味的牛肉快速潼炒，小心不要讓牛肉粘在一起，潼炒后在熱鍋中倒入食用油，按順序分別炒制酩制取出? 的黃瓜?洋升?香慶和胡蘿卜?在大火下一点点地放鹽調味，然后分別快速潼炒?

Put glass noodles in a large bowel mixed with fried vegetables and beef and put them on a plate to complete Japchae with sliced eggs on top.

Beef seasoned sauce 2 tablespoonful of soy sauce, 1 tablespoonful of sugar, 4 teaspoonful of minced green onion, 2 teaspoonful of minced garlic, 2 teaspoonful of ground sesame, 1 teaspoonful of sesame oil, little black pepper

在鍋中倒入4杯水，用中火煮沸?放入泡好的將炒好的蔬菜?肉和粉絲放入大碗裏拌均勻肉醬：醬油2大勺?白糖1大勺?升末4小勺?蒜末2小勺?芝麻末2小勺?香油1小勺?胡椒面粉絲煮5分鍾后撈出，去除水分?然后在鍋裏后，盛到盤子裏，然后將切好的鷄蛋放在上少許倒入食用油，放入煮好的粉絲和粉絲調料炒5 面，就完成了? 分鍾?

34 Korea Agrafood

Tips Japchae is a dish stir-fried with several vegetables and meat. Put carrot, bell pepper, hot pepper, cucumber, spinach, squash, platycodon, bean sprout, oyster mushroom, and mushroom for your preference. You may macerate glass noodles in hot water as glass noodles are macerated as long as they remain for long after boiling.

雜菜是將多種蔬菜和肉一起炒制的菜肴?蔬菜可根据口味加入胡蘿卜?靑椒?辣椒?黃瓜?曖菜?南瓜?桔梗?豆芽?平慶? 香慶等?如果煮熟粉絲使用的話，放置時間長時粉絲繇粉，所以也可以用熱水泡開使用?

Exporting Food Ingredients

出口用食材

Japchae with fried rice by Hanwoomul Agriculture Union Corporation It is a product stir-fried with Japchae mixed in Korean soy sauce. It includes much fresh vegetables. It is easy and simple to cook for 4 minutes in a microwave oven. You can feel a plain taste mixed with various vegetables. Its rich nutrient is enough for one meal.

Japchae with acorn beef taste by the Agriculture Union Corporation at Chunhyang Village of clean water at Mt. Jirisan

這是在韓攻式醬油醬汁中放入拌雜菜后炒制的産品? 裏面有足量的新鮮蔬菜，在微波爐裏烹斐4分鍾就可以食用，烹斐方法簡單方便?各種蔬菜搭配起來，味道淸新，營養酪富，可以作爲一頓飯食用? Tel +82-63-547-8200 Fax +82-63-547-0017

It is a product in that Japchae meets with a diet food acorn jelly. It contains acorn jelly,

One-meal Japchae by Saongwon

barbecue beef and Japchae produced by the traditional way through a direct boiling

It has enhanced the natural taste of ingredients to be

in a pot. Anyone can simply cook Japchae

prepared on a plate with its original taste made by

by cooking for 10 minutes in a boiling water

mother. It is so simple to eat just by warming it in a mi-

and adding secrete sauce.

crowave. As well as the original product, you can se-

這是癎肥食品橡子祺粉和雜菜相搭配的産品?是採用在鍋中直接煮開的傳統方式生産的橡子祺粉和勁肉?雜菜搭配構成産品?在沸水中加熱10分鍾后，加入秘方醬葉可，任何人都可以簡單烹斐? Tel +82-63-636-6111

lect varieties by your appetite as it consists of spicy one-meal Japchae, barbecue beef one-meal Japchae, one-meal Japchae with cheese hot spicy chicken.

原汁原味地突出材料原本的味道，在盤中盛裝敦佛母親親手制作的美味?這是一款可以在微波爐加熱后食用的簡便産品?除了原味雜菜以外，還有辣味雜菜?勁肉雜菜?球酪火鷄雜菜等，産品種類酪富，可根据口味選楊?

E-mail cfood1@hanmail.net Tel +82-43-883-0100

E-mail info@saongwon.com

March 2019 35

Hansik Shown on Media

To watch Youtube broadcast www.youtube.com/watch?v=57rmY1NlLmo

Fantastic Pair, Jeon (Korean pancake) & Makgeolli (rice wine) of Korea ne of traditional dishes in Korea, Jeon (Korean pancake) is a dish made by cutting fish, meat, vegetables thin or preparing them suitable to eat and coating it with flour and eggs to panfry on oil. In Korea, whenever holiday or party takes place, jeon is always served on the dining table. Its type is also much diverse by each ingredient such as oyster jeon, shrimp jeon, hot pepper jeon, and squash jeon. Active Korean Youtuber in Czechoslovakia, KKunman, recently made a winter mushroom jeon with his wife on his own Youtube channel and presented an eating show drinking a Korean traditional wine Makgeolli which is well in match with the jeon. His Czech wife, father-in-law and mother-in-law were impressed on the first time taste of winter mushroom jeon.

36 Korea Agrafood

Additional Info

Reason to Eat Jeon with Makgeolli In Korea, there is a culture to eat jeon with Makgeolli in a rainy day. There is a fable passing down that people started eating jeon because rain drops sounded similar to the sound of pan-frying jeon. But also some insist that it is because the smell of frying jeon in rainy day spreads out far away. There are diverse jeon by each ingredient. Most people eat jeon with Makgeolli. Long ago, such culture was settled to drink Makgeolli with jeon. These two foods match well. It has been told that scientifically, rich edible fiber and lactobacillus in Makgeolli can relieve heavy feeling in stomach after eating foods made of flour.

March 2019 37

Hansik Shown on Media

What Kind of Wine is Makgeolli? Wine in France, Sake in Japan, whisky in England, and beer in Germany, then the representative wine of Korea is Makgeolli. Makgeolli made of the main material of raw rice, can be largely classified to sterilized Makgeolli and fresh Makgeolli. Their difference differs by the presence of lactobacillus. Sterilized Makgeolli has a merit of clean taste and long expiration date. Fresh Makgeolli with live lactobacillus greatly helps digestion and bowel movement. With the pride of clean milky color, sweet taste, low alcohol degree of 5 to 6 in average and low calorie, Makgeolli has attracted the attention all around the world as a wine ‘not to be drunken’ but ‘to enjoy’. Especially, Makgeolli contains rich lysine, methionine, and histidine to make skin resilient. It also contains rich vitamin B2 and B6 to make skin clean and vivid. Moreover, as its calorie is low, it is not burdensome to females who are sensitive to their weight. Comparing with other wines: wine-70kcal, whiskey-250kcal, its calorie is just 6 kcal in average per 100ml.

38 Korea Agrafood

Exporters and Export Products of Makgeolli & Winter Mushroom

Tangy Rice Makgeolli of Woorisool

It is a Makgeolli with carbonic acid to feel freshness like cider. Completely maturing rice in low temperature and processing through secondary sterilization, people can drink a lot without hangover. It has been evaluated comfortable to drink by its fresh luxurious acidity and soft freshness. Especially, this product has been made of local rice exclusive for Makgeolli, people can feel â&#x20AC;&#x2DC;Terroirâ&#x20AC;&#x2122; like wine. (Terroir: same materials with different taste by the factors of soil and climate) Tel +82-31-585-8525

Baehaejung Doga Buja Makgeolli

Fax +82-31-585-8529

www.woorisool.kr

Baehaejung Doga has been brewing

Hampyeong Chon Ji Mushroom Agricultural Union Corporation)

premium Buja Makgeolli. It is a luxurious

Winter mushroom with crunch and chewy texture is a high protein

raw rice wine with excellent smell and

low calorie food with rich natural vitamin. Hampyeong Chon Ji

taste of yeast which is the most impor-

Mushroom AUC has introduced a history trace management sys-

tant part of Makgeolli. Thanks to the

tem for agricultural foods to raise the competitiveness of the quality

brewing technique suitable for the pro-

of winter mushroom and received the certificate of GAP for excellent

duction of premium Makgeolli, Buja

agricultural foods. They have grown winter mushroom under low

Makgeolli shows whiter color than gener-

temperature to improve the storage quality for

al Makgeolli to feel soft color. Buja

exportation and shipped out through a

Makgeolli is produced by grinding fresh

cold chain system after the mandatory

rice. It contains high amino acid and edi-

precooling process. Reliance on its

ble fiber than other general products.

quality is higher.

Harmful methanol contents have been largely reduced.

Tel +82-61-323-3090 Fax +82-61-323-3091

Tel +82-2-3462-7328

E-mail hjkl3090@hanmail.net

Fax +82-2-576-6325 www.baedoga.co.kr

March 2019 39

Monthly People

CEO Cho Yong-mok who has led K-Mush, the export brand of Korean mushroom

“K-Mush Co., Ltd, the agricultural company of an integrated organization for mushroom export, was organized by the participation of 140 mushroom producers and export companies on March 2018. We have been exporting Korean mushroom to 20 countries with K-Mush brand.” The CEO of K-Mush, Cho Yong-mok, as the first elected representative of an integrated organization for mushroom exportation in Korea, has focused on the expansion of mushroom exportation.

The CEO Cho also revealed, “K-Mush has grown to a global distribution brand through the unification of an export channel for the first time in domestic agricultural products, the establishment of a strict quality management on exported products and a stable supply system for exported supplies, and the mutual implementation for pioneering overseas market.”; and explained about the future business direction saying, “I will catch up with the diversely changing export markets to strengthen the negotiation power through continuous quality differentiation and brand marketing, and to put an effort for the continuous expansion of exportation.

Fresh Pine Mushroom and Button Mushroom Attracted Popularity In European & North American Markets Especially, K-Mush has obtained the status as an integrated organization for exportation through the 92% sharing of entire export amount in Korea. Fresh pine mushroom and button mushroom occupy 90% of the exported

40 Korea Agrafood

amount. The products for exportation are excellent in their quality so that the amount of exportation shows a continuous increasing trend as they have attracted the popularity of local consumers in the U.S, Canada, Netherlands, France and Germany. The CEO Cho Yong-mok said, “K-Mush has focused on the market survey for the pioneering of new markets and the expansion of sales channel, the online and off line promotion and sales for the expansion of exportation, the maintenance of export market order, and the enhancement of overseas competitiveness.”; and explained about a core operation project saying, “First of all, the education for membership companies through the production and distribution of a quality management manual for a strict quality management, the collection of production record and the confirmation on the quality of exported products through ERP system (Enterprise Resource Planning), the management on export mutual brand, and the establishment of an ID operation system for production history.”

Operating Certificate System for Safety for The Production of Reliable Exported Mushroom Also, operating a certificate system for safety to strengthen the safety of exported mushroom, we have not only proved the high quality and high safety of exported mushroom but also implemented an inspection on remained pesticides through the Positive List System for the list of allowable pesticides and secured the world highest level safety. Lastly, the CEO Cho Yong-mok said, “K-Mush has a great pride of exporting the world highest quality mushroom through a strict quality management on the exported mushroom, an effort to pioneer overseas markets, and a strict safety inspection.”; and showed his confidence saying, “From such an effort, during the year 2018, we accomplished the performance of an export of 19,718 tons (49 million dollars) which was increased by 17% to the previous year. This year we are expecting the exportation of 55 million dollars increased by 20% more than that in the year 2018.”

March 2019 41

K-Tour

One Glance at The History and Tradition of Korean Ginseng

There are places to see and experience the history and tradition of Ginseng in Korea the birthplace of Ginseng, its cultivation process, and various Ginseng related products. They are Ginseng museums located at Chungnam Buyeo and Gyeongbuk Youngju of famous Ginseng cultivation. Each Ginseng museum operated by The Korea Ginseng Corp and Youngju City is a suitable tourist attraction for family unit tourists with children as it prepares various Ginseng related exhibitions and experience spaces. Cordially, <Korea Agrafood> introduces Korean dish taken with Ginseng or Red Ginseng along with Ginseng museum.

Come to Ginseng Museum with Your Children for Learning through Experience

42 Korea Agrafood

Reservation & Inquiry +82-41-830-3224 Website globalkgc.com Add Chungnam, Buyeo, Gyuam-myeon, Heungsoo-ro 846

Ginseng Museum by Korea Ginseng Corp.

n Ginseng Museum established in 2004, visitors can see Ginseng, the history of Korean Ginseng, and the production process of Ginseng to take a glance at the history and tradition of Korean Ginseng. It is also available to hear from an interpreter who tells diverse stories about the Ginseng related fables, the shapes and types of Ginseng, the legend and origin of Ginseng, the growth and development of Ginseng, the common sense of Ginseng, and the difference between Korean Ginseng and overseas Ginseng. Also, there are diverse Ginseng experience zones where visitors can experience Ginseng digger, Ginseng field walking, and hear the sound of growing Ginseng. The museum also has prepared a space for visi-

tors to check the products of Jeonggwanjang and to examine suitable products for each person. Especially, as the Ginseng process plant with the scale of about 185,000ă&#x17D;Ą is with the Ginseng Museum, it is possible to take a field trip to learn about production facility and production process of Ginseng and Red Ginseng related products. Tourists on field trip can try a sample tasting of Red Ginseng products by The Korea Ginseng Corp. and receive gifts. A reservation is mandatory for the field trip. Also, visitors must wear clean room suits at the field trip on the Ginseng process plant and it is not allowed for visitors to take photos.

March 2019 43

K-Tour

Reservation & Inquiry +82-54-639-7686 Website www.yeongju.go.kr/insam/en/index.do Add Gyeongbuk, Yeongju-si, Poonggi-eup, Jooryung-ro 1378

Ginseng Museum of Yeoungju City

he Ginseng Museum of Yeongju City where visitors can meet with Poongi Ginseng was opened in 2013 to have operated diverse educational programs and experience corners. First of all, the Museum offers the history of Poonggi Ginseng and the stories of merchants in Joseon Dynasty through animation and various attractions. Also, visitors can appreciate the types and efficacies of Ginseng through miniature of Ginseng and videos. The Museum also has prepared spaces to experience Ginseng such as Ginseng Field Making, Ginseng Digging, and Children’s Library.

44 Korea Agrafood

The Ginseng Museum also operates various programs for children. Every year on Children’s Day in May 5, the Museum operates a culture class for children during the summer vacation including the hosting an experience event on the Children’s Day such as Ginseng Flower Drink Making and Character Vase Making with Parents. Other programs of learning ecology and history experience in relation to Poonggi Ginseng are also held targeting elementary students. The reservation must be made through a phone call and the admission fee is free.

Ginseng Enjoyed in Variety

Topping on Foods

It is good to take sprout Ginseng with foods. Sprout Ginseng contains rich saponin well known for an effective component to prevent cancer with its edible leaf for diverse utilizations. In Vietnam, we have presented Kalguksu (chopped noodles) with sprout Ginseng combined with rice noodles and

Ginseng Tea

received a good response from consumers. Sprout Ginseng

Samgyetang (Ginseng Chicken Soup)

Samgyetang is a healthy food taken through full simmering with sweet rice, Ginseng, red dates, garlic, and milk vetch inside the stomach of a young chicken after removing internal organs. Samgeytang is a four-season dish but people usually eat during hot summer. It is because Samgyetang keeps bodies warm to spend hot summer without difficulty. Ginseng in Samgyetang raises such health effect higher.

There is a method to take by

can be taken by mixing in salad

putting Ginseng in water and

and used for vegetables in beef

brewing directly or by mixing

wrapping.

Ginseng powder or Ginseng chip in boiled water. It has been known that royal families in Joseon Dynasty took the Ginseng Tea of traditional health tea that can stabilize mind and revive the vitality for the purpose of recuperating bodies from insufficient vitality, exhaustion, and weak pulse. It is possible to reduce peculiar sour taste of Ginseng if drinking with honey by preference.

March 2019 45

aT Briefing

News in March Ceremony of Opening 2019 Agrifood Frontier Leader Organization strengthen the connectivity of employment through the conciliation of jobs for export companies after the termination of dispatch period. In this opening ceremony, total 70 people participated including interested parties from the export companies who had been selected for the frontier company of diversified business with 48 members of AFLO who had been selected for the first project. Programs were proceeded with an oath of AFLO activity and the The staff of 2019 AFLO(Agrifood Frontier Leader Organization) expresses their commitment to a strong start in pioneering overseas markets.

conferment of the certificate of appointment. Especially, after the ceremony, the members of AFLO shared the reinforcement of mutual relation and visions

Prospect of Activity to Pioneer New Markets for the Exportation of Agricultural Foods

through the interaction time with the interest parties of export companies. Through the mentoring hour with Mr. Kim Ga-ryung who had been dispatched

The MAFRA and the aT has announced

to six major base countries to diversify

to the Republic of South Africa last year,

the ceremony of opening the Agrifood

the export markets for Korean agricultur-

the members of AFLO received a

Frontier Leader Organization (AFLO) on

al foods such as in Malaysia, India,

knowhow of market pioneering and a

February 22 at the aT Center located at

Mongol, Myanmar, Cambodia and

successful story of job connection.

Yangjae-dong Seoul, which pioneers the

Poland through three times of selection

Kim Min-wook, a manager in charge of

exportation of agricultural foods by utiliz-

during the first and second quarters of

export promotion in the MAFRA, said,

ing the ideas and capabilities of young

this year. Dispatched young people will

“The project of AFLO utilizes the compe-

people with potential.

be matched with export companies to

tence of young people and trains profes-

The AFLO has promoted the event as a

promote the survey on the information

sionals for the future exportation in order

part of diversified business of export

about the markets, the discovery of buy-

for the export companies of agricultural

market for agricultural foods since 2017

ers and prospective products, the mar-

foods to pioneer new markets strategi-

in order to pioneer new markets besides

ket test, and the support of contract

cally.”; “We will maximize the support to

existing major markets in Japan, China

conclusion of which matching compa-

expand the exportation of Korean agri-

and the U.S. The AFLO has selected

nies desire. Pioneering members with

cultural foods by utilizing young people

100 members of AFLO to dispatch them

excellent work implementation ability will

of AFLO.”

46 Korea Agrafood

News in March We will turn on green light for the exportation of Korean agricultural foods to the U.S.

consultation targeting the export companies for agricultural foods. Also, in order to clear the import alert for the target companies of red list, the aT has been

The aT has announced the support of

tages such as the notice of product

operating in parallel the comprehensive

â&#x20AC;&#x2DC;the Consultation for Import Alert of FDAâ&#x20AC;&#x2122;

seizure or import refusal without inspec-

support such as the correction for ex-

to expand the customs clearance of

tion process. The discovery of new

posed violations through local advisory

Korean agricultural foods exported to the

transaction line also could cause a bad

agencies in the U.S and the submission

U.S.

effect in the aspect of trust with existing

of an application including a measure to

The reason that the aT involved in the

customers. Therefore, the aT has in-

prevent the recurrence of violation.

consultation for import alert of FDA is

volved in the consultation for the import

that the exportation to the U.S may be

alert of FDA to increase the customs

limited by the import alert of FDA. Here,

clearance rate for domestic export com-

the import alert of FDA is a program cre-

panies.

ated by the FDA of the U.S to control

Accordingly, the aT has been recently

products, manufacturers, and importers.

cooperating with the Overseas Customs

According to this program, products,

Clearance Support Center in the Korean

manufacturers, and importers are classi-

Customs Service to newly install the

fied to a green list and a red list. If do-

consultation support items for the import

mestic export companies would be in

alert of FDA within the localization sup-

the red list, they could receive disadvan-

port project and to start the full-scale

Export Amount of Korean Agricultural Foods in January, Recorded Maximum Figure in History

mance in January.

red Ginseng for gift. The export amount

According to the export statistics by the

of processed foods was 450 million dol-

aT, the export amount of fresh agricultur-

lars, which showed a favorable trend in

al foods recorded 120 million dollars

drinks and Ramen, and the products of

which was the 14.4% increase to that of

prepared milk powder.

the same period in previous year to have

By country, as the increased export

Check the marking regulations such as calories, recommended intake amount, nutrition table, and efficacy.

continued the upward trend. By item,

amount of fresh agricultural foods such

strawberry continued its strength in major

as bell pepper and Kimchi was aggre-

The export amount of agricultural foods

export markets of Hong Kong, Singapore

gated as 126 million dollars to Japan to

aggregated in January 2019 was 576

and Vietnam to have recorded the export

have confirmed Japan as the first export

million dollars, which was the 5.9% in-

amount of 11.8 million dollars. During the

market of Korea. The statistics showed

crease to that in the same period of the

Chinese Spring Festival, the export

the export amount of 80 million dollars to

previous year. It was the maximum figure

amount of Ginseng accomplished 17 mil-

China and 115 million dollars to ASEAN

in its history as for the export perfor-

lion dollars with the increasing demand of

markets.

March 2019 47

Opinion

We receive opinions of readers Agricultural Foods in Korea, We want to know I am trying to export laver snacks and seasoned laver to China. I’d like to know about related documents for customs clearance procedure and the information about Foods EXPO.

You can receive a sanitary certificate after passing CIQ inspection with the proceeding for the customs clearance of a product. Based on this certificate, it is possible to sell the product in Chinese markets. The sanitary certificate for general foods corresponds to the cargo for one time exportation, and you should proceeded with the above procedure again for the next exportation. Before you export fishery products, it is mandatory to proceed with the registration of CNCA production company, the design of Chinese label, and the prior registration of AQSIQ system for the export companies of overseas foods. As laver and seasoned laver belong to the fishery products, it is mandatory to register for the CNCA production company. It will take 2 to 3 months for registration and its evaluation and registration are proceeded in Korea. You may inquire relevant matters to The National Fishery Products Quality Management Service (+82-51-400-5731~3). The export procedure for the first exportation shall be proceeded with a registration for the CNCA fisher production company of fishery products→a prior review on Chinese label, a prior registration for AQSIQ overseas company→Arrival at a port of China→CIQ report, Customs report→Customs inspection and tariff payment→ Sampling inspection and label inspection for CIQ product →Issue of a sanitary certificate and a sanitary permit, and a label registration number→Attachment of Chinese label→Distribution for sales.

Events Korea Agrafood delivers an event marking the publication of its March issue. We will send South Korean farm foods as gifts to five selected by lot out of those who respond to the survey in the Opinion section. You can participate the survey by scanning QR code. As you participate, please make sure to provide your name, address, phone number, and email so that you can receive the prizes.

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<Korea Agrafood> would like to ask you to share your valuable thoughts and opinions about the Korea Agrafood Magazine. Please scan the QR code below to open the survey page and answer a few short questions about Korea Agrafood.

What was the contents that helped the most in March Issue of Korea Agrafood? 1. Cover Story 2. Special 3. Into The Farm 4. Win-Win 5. Processed Food 6. K-Food Recipe 7. Hansik Shown on Media 8. Monthly People

Please tell us the contents and reason that were missing in March Issue of Korea Agrafood. 1. Cover Story 2. Special 3. Into The Farm 4. Win-Win 5. Processed Food 6. K-Food Recipe 7. Hansik Shown on Media 8. Monthly People What will be the next Korean agricultural foods which Korea Agrafood wish to handle with?

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