The Monthly Magazine of Korean Agriculture & Food
October 2019 vol.288
Yellow Peach
from Autumn of Korea Special
Into The Farm
Win-Win
K-Food Recipe
The Meal Kit Has Become a Global Trend
All Eyes on Korean Yuja
Watermelon Soda Exported to 25 Countries Around the World
Bulgogi, Perfect Combination of Sweet Broth & Soft Beef
October 2019 vol.288
CONTENTS
COVER Although peach is a typical summer fruit in Korea, the varieties of yellow peach are produced from the beginning of September. It is better to have an evenly round shape, close to a circle, and the surface should be yellow.
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Export Story
18
Special
20
14
Photo Story
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Kimchi, the Rising Star Amidst Veganism in Australia
The Meal Kit Has Become a Global Trend
Into The Farm All Eyes on Korean Yuja
Cover Stor y
Win-Win Watermelon Soda Exported to 25 Countries Around the World
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Well-being Food Export the Excellent Taste of Korean Kimchi Delicious, Safe, and Hygienic!
Yellow Peach from Autumn of Korea
08
09
10
12
Hessare a Big Player of Korean Peaches
Healthy Benefits of Peach
How to Select a Mouthwatering Yellow Peach
A Visit to Janghowon, the Mecca of Yellow Peaches!
Founded in August, 1995, Published monthly by the
227, Munhwa-ro, Naju City, South Jeolla Province, Korea Tel +82-61-931-0967 Fax +82-61-804-4521 Government Registration Number : Ra-7210 Dated Apr. 26, 1995 Copyrightⓒ by the aT (Korea Agro-Fisheries & Food Trade Corp.) All rights reserved.
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CEO Lee Byung-ho EXECUTIVE VICE PRESIDENT Shin Hyun-gon (Food Industry & Trade Division)
CONTENTS
October 2019 vol.288
EDITORS Lee Young-ju REPORTERS Kim Young-min (kimym@agrinet.co.kr) Lee Ki-no (leekn@agrinet.co.kr)
Hansik Story
Choi Yeong-jin (choiyj@agrinet.co.kr) GRAPHIC DESIGNER Jang Yeon-ho TRANSLATORS Park Hye-yun, Sue Cheon (ENGLISH)
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Tamura Yoshihiro (JAPANESE)
K-Food Recipe Bulgogi, Perfect Combination of Sweet Broth and Soft Beef
Park Seo-ran (CHINESE)
EDITORIAL BOARD BEIJING Chung Yeon-su 86-10-6410-6120 (beijingat@at.or.kr)
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SHANGHAI Park Seong-kook 86-21-3256-6325
Hansik Shown on Media Introducing Korean Beverages with Unique Flavors
(shanghaiat@at.or.kr) CHENGDU Seo Byung-kyo 86-28-8283-3376/86 (chengdu@at.or.kr)
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Monthly People Baek Byeong-yeol, Head of Baekya Farm
HONGKONG Lee Ji-jae 852-2588-1614/16 (hkatcenter@at.or.kr) HANOI Kim Chang-kuk 84-4-6282-2987 (hanoi@at.or.kr) HOCHIMIN Choi Jung-ki 84-28-3822-7503 (atcenterhcmc@gmail.com)
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BANGKOK Yang Jae-seong 66-2611-2627~9 (bangkok@at.or.kr)
K-Tour Korean Fermented Paste at a Glance, Sunchang Paste Experience Center
JAKARTA Lee Seoung-bok 62-21-2995-9032~3 (jakarta@at.or.kr) TOKYO Kim Ho-dong 81-3-5367-6656 (tokyo@at.or.kr) OSAKA Oh Dong-hwan 81-6-6260-7661 (osaka@at.or.kr) NEW YORK Kim Kwang-jin 1-516-829-1633 (newyork@at.or.kr) L.A Han Man-woo 1-562-809-8810 (afmcwoo@at.or.kr)
Extras
DUBAI Song Bong-seok 971-4-246-0212 (dubai@at.or.kr) PARIS Kim Min-ho 33-1-4108-6076 (paris@at.or.kr) VLADIVOSTOK Shin Jae-hun 7-924-007-1528 (chekov@at.or.kr)
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K-Food Big Data Sweet and Sour Korean Strawberries Stimulate Global Appetite
QINGDAO Kim Boo-young 86-50-6026-0530 (qingdao_logistics@at.or.kr) EDITED & DESIGNED BY The Korean Farmers & Fishermen’s News #60, Jungdaero 9-gil, Songpa-gu, Seoul, Korea Tel +82-2-3434-9072
Fax +82-2-3434-9077
You can see all the contents on Korea Agrafood at the website, www.agrotrade.net.
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aT Briefing
04
Sweet & Sour Korean Strawberries Stimulate Global Appetite
4 Korea Agrafood
KFo od
The Main Foreign Markets of Korean Strawberries in 2018
Hong Kong
Big Da ta
USD 17.45m / 1,703tons
Singapore
USD 11.29m / 1,122tons
Thailand
USD 5.82m / 564tons
Malaysia
USD 4.57m / 471tons
Vietnam
USD 3.65m / 291tons
Strawberry is one of fruits that are familiar to all around the world. It can be enjoyed fully as it is, and is also versatile as being made into jam, doughnuts, milk, snacks and cookies, and cakes. Recently, Korean strawberries with soft and sweet pulp are gaining huge popularity in the global market. Korean strawberries are very sweet and sour and can thus be enjoyed fresh as it is without an addition of fruit sugar. They are exported mainly from midwinter, December, to May of next year, and the export has increased to approximately USD 47 million as of 2018. They are exported mainly to the South-East Asian region including Hong Kong, Singapore, Malaysia, and Thailand. In addition, the export has been increasing in Vietnam and Thailand due to the agreement on quarantine and the increase in demand.
The Export Volume of Korean Strawberries From 2014 to 2018
43.97m USD 33.37m USD
33.02m USD
47.51m USD
34.11m USD
3,657 tons
3,675 tons
4,125 tons
5,109 tons
4,895 tons
2014
2015
2016
2017
2018
October 2019 5
Cover Story
Yellow Peach from Along with apples and pears, peach is the most beloved fruit around the world. It is grown in many countries, including Korea, the United States, Italy, France, China, Argentina, South Africa, and Austria. All age groups cherish this fruit as it is soft in flesh, sweet, full of moisture and aroma. Although peach is a typical summer fruit in Korea, the varieties of yellow peach are produced from the beginning of September.
6 Korea Agrafood
Autumn of Korea
Sour, Ju & ic t y ee w P S u l p October 2019 7
Cover Story
Hessare a Big Player of Korean Peaches The Korean peaches are mainly produced in Gyeonggi-do and Chungcheong-do. A huge daily temperature range, with soils mixed with red clay and sands are ideal for growing peaches in these regions. The local peach brand ‘Hessare’, created by farmers in Gyeonggi-do and Chungcheong-do, is regarded as the finest peach in Korea. Hessare means ‘a well-ripe fruit grown under an ample amount of sunlight.’ With the recent export of Hessare peaches to Southeast Asian countries, the overseas consumers can now taste this delicious Korean product. Above all, the yellow peach has a 7-day shelf life at room temperature, making it easier to export than the white peach.
8 Korea Agrafood
Healthy Benefits of Peach
There are a number of perks for our body if you regularly consume peach. First of all, peaches help prevent numerous vascular diseases, or symptoms caused by poor blood circulation. The fact that peaches are rich in vitamins and organic acids improve blood circulation helps prevent heart diseases and coronary arteriosclerosis. The peaches are also packed with potassium, which adjusts the amount of sodium in the body, helping to control blood pressure from rising. Skin whitening is another benefit as peaches inhibit the expansion of tyrosinase, which stimulates melanin, a substance giving dark pigment to skin. As it also contains betacarotene, known to be good for free radical removals, it is effective for anti-aging.
October 2019 9
Cover Story
How to Select a Mouthwatering Yellow Peach The peaches can be classified into two categories―the fuzzy peach and fuzzless nectarines. Again, the fuzzy peach can be divided into white and yellow according to the color of the flesh, which are generally sweet-smelling. However, due to short hair on the skin, it can be relatively coarse to peel and may cause allergies, so must be cautious when
10 Korea Agrafood
eating. It is better to have an evenly round shape, close to a circle, and the surface should be yellow. Since yellow peach is harder and darker in color than the white one, it is difficult to visually check the wounds on the fruit when handling after the harvest. Therefore, it is advised to be extra careful when selecting a flawless peach.
How to Make Canned Peaches Ingredients 3-4 peaches, 1.5T of lemon juice, 1 cup of sugar, 3 cups of water
Recipe 1. Thoroughly wash peaches and peel. 2. Put 3 cups of water and a cup of sugar in the pot, and boil it. 3. Add peaches and 1.5T of lemon juice to boiling water, and let boil for 20 minutes until the peach becomes transparent.
1 Tip Lemon juice can be omitted, but lemon juice adds a richer flavor and helps to store it for a long time as it acts as a preservative.
2
3
October 2019 11
Cover Story
A Visit to Janghowon, the Mecca of Yellow Peaches! he main producer of yellow peach is Janghowon, Icheon, Gyeonggi-do. Mr. Seok Jae-in, the owner of Changwon Farm, has carried on the family lineage of peach farming. With an agricultural area of 3030㎡, he is a skilled farmer for over 28 years of experience. The peaches will be harvested in full scale from September, all of which has been recognized of high quality that the entire quantity will be supplied to domestic department stores. Mr. Seok said, “Janghowon Peach is
T
12 Korea Agrafood
the frontrunner of autumn peaches, so even the name of the varieties is called Janghowon. It is also popular for Chuseok holiday gifts, and peach is tastier to eat in the autumn.”
The know-how of yellow peach cultivation Mr. Seok strictly adheres to the GAP standards, and insists on sod culture. He does not use herbicides and produces the fruit in an environmentally friendly manner. Beginning in late June, the peach
on the tree is covered with a bag. This is to reduce pest damage and to prevent skin wounds. In addition, he pays close attention to the peach tree pruning work as peaches taste better when the sun is evenly distributed. Such cultivation expertise is shared with local farmers through Peach Research Society, which leads to the quality improvement of yellow peach. Mr. Seok was the Chairman of Icheon Peach Research Society, and is currently serving as Senior Vice President of Gyeonggi-do Peach Research Society. He said, “There are 120 farmers in Icheon City and 800 farmers in Gyeonggi-do as participating members. The gathering was naturally arranged to share their farming skills and knowledge, and it creates even more synergies as they receive professional training.”
The development of different processed products Being a local specialty, the local government is also giving an enormous support for Janghowon yellow peach. Since Janghowon is located in Icheon, Gyeonggi-do, the city is very cooperative to the development of processed products through Peach Research Institute. The peaches with less commercial value are used as processed products to create and increase high value. With the help of the Peach Research Institute, Mr. Seok has developed, and is selling ‘Peach Sikhye made from Icheon rice’
Mr. Seok Jae-in
online. Besides, the Peach Research Institute develops a range of peach processed products such as canned peach, jam, vinegar, and snacks, and transfers the technology to local farmers. He said, “The Peach Research Institute is composed of a manufacturing and a cultivation team, which is helpful in developing processed goods and controlling pests. Peach Sikhye is gaining its popularity that even hypermarkets have shown an interest.”
Create performance through collaboration Peaches grown in Janghowon, Gyeonggi-do and the neighboring areas in Chungcheongbuk-do, are sold under the brand name of ‘Hessare’. In 2006, the peach farmers in Gyeonggi-do and Chungcheongbuk-do joined to launch the ‘Hessare Fruit Cooperative Corporation’ to promote a joint selection and integrated marketing. The ‘Hessare’ has been enormously successful that the current auction price increases just by using its brand name. Consequently, even Mr. Seok himself has been registered with the Corporation, and sells peaches as well. He said, “The Hessare is a rare example of how peach farmers from different regions with similar climatic conditions have come together to produce the results. The farmers are constantly being educated and must meet certain quality standards to use Hessare brand name. A commitment on peachexclusive planting is an advantage for farmers.”
Peach Sikhye made from Icheon rice
October 2019 13
Special
Meal Meal Kit has The Kit Has Become Become aa Global Global Trend Trend An increase in the number of dual-income households, and one or two-person households is changing the trend of food consumption. This tendency has recently influenced the cooking culture at home in large large scale. scale. The The HMR HMR(Home (Home Meal Replacement) products, once a symbol of simplicity, have been substituted to meal kits. While HMR
Simple and Fresh Products Satisfy Customers
14 Korea Agrafood
diet was restricted to instant foods, meal kits have become a global trend with the notion of purchasing and cooking ingredients by oneself.
A Heated Competition of Meal Kits in Korea
The Ministry of Agriculture, Food and Rural Affairs(MAFRA) and Korea Agro-Fisheries & Food Trade Corporation(aT) pushed the launch of Korean menus using Korean ingredients in 2017 and 2018 in connection with Blue Apron, a representative meal kit service company in the United States.
he meal kit market has been fierce all over the world, in large distributors as well as on Amazon. Korea is no exception. Along with the convenience and the pleasure of cooking in person, they gained popularity in one or two-person households and large food companies such as CJ Cheil Jedang, GS Retail, and Korean Yakult jumped into the business. The food industry expects the market to reach 700 billion won in the next 5 years. In the recent years, the domestic products released in Korea are beyond the concept of simple food. For instance, you can combine celebrity chefs’ dishes with meal kits to enjoy high-class cuisine at home. It is also popular with busy people who don’t have time to buy fresh ingredients to get them delivered door to door either on the same day or in the early morning. In addition to the simplicity and freshness, the meal kit prod-
T
ucts are in great demand as it also encourages healthy lifestyle. Such products are used to promote Korean ingredients outside of Korea. The Ministry of Agriculture, Food and Rural Affairs(MAFRA) and Korea AgroFisheries & Food Trade Corporation(aT) pushed the launch of Korean menus using Korean ingredients in 2017 and 2018 in connection with Blue Apron, a representative meal kit service company in the United States. A fusion menu was introduced featuring Gochujang and rice cake to spread the consumption of domestic ingredients. The menus include Korean-inspired Shrimp & Rice Cakes, Korean Pork & Rice Cakes similar to Jeyukbokkeum, Korean Style Beef Bowls which tastes like Bulgogi, and Korean Popcorn Chicken just like Dakgangjeong.
Additional Info
What A Meal Kit? The word ‘meal’ and ‘kit’ are combined, which is also called a ‘cooking box’. The meal kits contain ready-to-eat trimmed ingredients and recipes that consumers can prepare by boiling or frying right after the purchase. Lately, the meal kits with famous chefs’ recipes are drawing attention.
October 2019 15
Special
Korean Meal Products Kit
CJ Cheil Jedang-Cookit Tteokgalbi and Grilled Deodeok
GS Retail-Simply Cook Beef Mushroom Japchae GS Retail entered the meal kit market by
CJ Cheil Jedang has kicked off Cookit in April
launching Simply Cook in 2017. The meal kits
2019 and challenged the meal kit industry with
are prepared with all the ingredients, trimmed
the concept of ‘cooking kits of professional
and freshly packed with recipe cards. The cus-
chefs who make home cooking special’. This
tomers can feel the taste and quality of a
year’s sales target of ‘Cookit’ brand is 10 billion
restaurant at home. Recently, GS25, a conve-
won, and plans to expand sales to 100 billion
nience store operated by GS Retail, has been
won in the next 3 years. The product is made
developing and selling customized menus for
up of simple recipes that are easy to follow
each day of the week by combining the exper-
even for beginners, and cooking videos are also
tise of Simply Cook’s menu.
available to watch.
16 Korea Agrafood
Korea Yakult Co., Ltd-Eat’s On Mozzarella Cheese Chicken Ribs
Dongwon Home Food-Mom’s Kit Chadol Noodle Tteokbokki Dongwon Home Food launched the meal kit
Korea Yakult is regarded as a pioneer in the
brand ‘Mom’s Kit’ for family’s trouble-free
Korean meal kit business. In July 2017, the
cooking in February 2019 at ‘The Banchan’, an
company began a new side dish brand, Eat’s
online mall for fresh HMR foods. A total of five
On, and expanded to meal kits in September of
kinds of meal kit products are available which
the same year. The sales of Eat’s On doubled
actively collected and reflected comments from
from 9 billion won in 2017 to 18 billion won in
customers during the planning stage. In fact,
2018. Recently, the company plans to upgrade
prior to the pre-launch test, all the product
meal kit products aimed at increasing number
scores were as high as 4.8 out of 5 on aver-
of single-person households from their stan-
age.
dard of 2-3 servings.
October 2019 17
Photo Story
◀ The Fine Food
Australia 2019 was held at Sydney International Convention Center from 9 to 12 September. ▶ The 35th Annual
Fine Food Australia is a trade show visited exclusively by buyers from food industry, and is the largest Oceanian food show held in Sydney and Melbourne in turn.
Kimchi the Rising Star Amidst Veganism in Australia As the Australian food market is growing rapidly in recent years, the Ministry of Agriculture, Food and Rural Affairs(MAFRA) and Korea Agro-Fisheries & Food Trade Corporation(aT) promoted the Korean agricultural products in the ‘2019 Fine Food Australia’ held in Sydney, Australia from 9 to 12 September. A total of 18 domestic exporters exhibited various items including the most well-known Korean agricultural products, Kimchi, ginseng, mushrooms, and vegetable-based snacks, which brought a total of USD 10.5 million in export consultations. In particular, the vegan Kimchi was popular, which is not spicy nor uses salted shrimp unlike commonly consumed Kimchi.
▲ In Australia, the market of ready meals is steadily growing
due to the increase in international students, single-person. ▶ A growing number of Australian consumers have a strong
interest in health, and the sales of organic products are steadily growing. 18 Korea Agrafood
▲ At this fair, more than 1022 companies from 36 countries have participated, display-
ing general foods, natural foods, beverages, confectionery, hotels & restaurant equipment, and so on. ▶ There were 18 companies at the Korean Pavilion actively promoting fresh agricultural
products, Kimchi, and ginseng with a focus of well-being food trend in Australia. ▼ The Korean Pavilion achieved a high performance of about USD 1.05 million.
▶ The Korean food attracted the locals with an im-
age of healthy diet. ▼Australia has no special traditional foods and is
very open to new foods, so the sampling and tastings have been popular at Korean Pavilion.
October 2019 19
Into The Farm EDEN FOOD FAMER ASSOCIATION
All Eyes on Korean Yuja
世界襲目的韓攻柚子 Fragrant and Flavorful Citrus Fruit with Three Times More Vitamin C than Lemon
維生素C 含量比沂湛高3倍，果香及味道絶佳 20 Korea Agrafood
uja, which is a Korean variety of citrus fruits, is known to have an ample amount of vitamin C that helps prevent a cold and is good for skincare, and organic acid that relieves fatigue. There is even an old saying in Korea that, during the winter solstice, drinking yuja tea and taking a bath in hot yuja-infused water can prevent you from catching a cold all through the year. That’s what make you want to choose Korean yuja as a healthy present. This yellow fruit is recently enjoying a growing popularity in the global market. It is fragrant and tasty compared to other equivalents such as lemon and calamansi, and has three times more vitamin C compared to lemon. It is thus gaining a great deal of attention as a functional healthy food.
Y
柚子的維生素C含量蜈高，捲感冒和皮膚美 容蜈有好處，且富含防止疲勞的有机酸等?柚 子是一種蜈不錯的健康饑物，在韓攻有冬至喝 柚子茶，用泡柚子的熱水洗薯全年都不繇感冒 之說?近來，韓攻産柚子在海外市場上也越來 越受到消費者的歡迎?柚子不僅味道比沂湛及 賓曼橘等更好，而且維生素C含量也高出沂湛 3倍之多，從健康功能的角度也蜈受關注?下 面就爲舅介紹讓韓攻的柚子走向世界的EDEN 食品營農組合法人?
環保栽培的安全柚子
EDEN食品營農組合法人自2014年首次成功 捲中攻出口産品之后，目前已捲日本和斛洲等 地出口各種柚子加工産品?芎地有22家農戶參 侮柚子的栽培，總栽培面積達60公頃左右?値 得一提的是所有的柚子都是採用有机及无農葯 等綠色環保的栽培方法進行栽培?他們的目標 就是以綠色環保的差別化栽培占領高端市場?
Song Jae-chul, head of Eden Food, said that it is rich in vitamin C and good for anticancer and antiaging efforts, and the export of such an excellent fruit is expected to grow.
1. Yuja Juice 2. Yuja Salt 3. Citrus Juicy Drink 4. Yuja Salad Dressing 1
2
3
4
October 2019 21
Into The Farm EDEN FOOD FAMER ASSOCIATION
Eden Food is exporting various processed yuja products to foreign countries including Japan and European countries, after it succeeded in its first export to China in 2014.
Amidst this trend, there is a Korean company that is working hard to promote Korean yuja in the global market, and it is the very Eden Food Farmer Association.
Reliable fruit cultivated in eco-friendly way Eden Food is exporting various processed yuja products to foreign countries including Japan and European countries, after it succeeded in its first export to China in 2014. About 22 local farms are participating in the export, and a combined yuja cultivation area of the farms is approximately 60ha. The most noticeable is that all yuja Eden Food produces is cultivated in an organic and eco-friendly way without the use of agricultural pesticides.
22 Korea Agrafood
Through such eco-friendly cultivation, Eden Food is able to provide differentiated products targeting a premium market. Song Jae-chul, head of Eden Food, said “Goheung in Jeollanam-do is close to the sea, and blessed with environmental conditions including soil and climate that are suitable for the cultivation of yuja. The favorable natural conditions facilitate the eco-friendly cultivation, which has contributed the most to the export of various processed yuja products including yuja extract.” Eden Food is also working hard for safety control for its products. Their hard working has paid off as they obtained various certifications including ISO22000 for food safety management, an organic food certification, and a
食品營農組合法人的Song jae-chul 法人代憐說道，“全羅南道高興臨近大海， 土壤和槐候穡件蜈適合進行綠色柚子的栽 培?最重要的是綠色環保栽培有力推動了 我們捲柚子原汁等各種柚子加工産品的出 口”?EDEN食品營農組合法人在産品的安 全管理上也傾注了全力?由此也獲得了 ISO22000(食品安全管理郞係)和有机加工 食品認嗇及日本的JAS(有机)認嗇? EDEN
利用柚子生産各種加工産品
食品營農組合法人幷非局限于只 生産柚子茶，幷爲開屠各種柚子加工産品進 行了努力?出口的産品不僅有柚子原汁?柚 子餠干?柚子鹽?柚子化事品，而且還有 柚子旴油及柚子皮等?按照宋代憐的說法 柚子從皮到旴及果肉全是銅?柚子茶在韓 攻攻內市場已處于飽和狀態，但出口日本 和斛洲等地的柚子原液却是供不應求的原 料?据說，近來海外客商捲柚子皮的咨詢 也蜈多?柚子皮可用于制作酵母及屠酵， EDEN
Japanese agricultural standard(JAS) certification for organic food.
Various processed yuja products Eden Food is not settled for the success of its yuja teas, but making unremitting efforts to develop other processed yuja products including yuja extract, snacks, salt, cosmetics, oil extracted from yuja seeds. It is now exporting even yuja peels. The fruit is indeed versatile as Song explained. In actuality, yuja teas are in surplus in the domestic market, while yuja extract which is being exported to Japan and European countries is selling so well that the supply cannot meet such a high demand there. In addition to the extract, there is a flood of inquiries about yuja peels from foreign buyers. The growing interest in the peels is attributed to the fact that they can be used in many ways, for example, to make enzyme and ferment other food. Eden Food cuts yuja peels into slices, or removes the seeds and compresses pitted yuja, and then obtains the peels to be exported. Eden Food is also discussing an export and research business with an affiliated fruit research center under the rural development administration to develop processed yuja products. “Domestic consumers enjoy yuja mainly with yuja teas, while the Japanese counterparts enjoy various processed yuja products. Keeping in mind this difference, and a recent consumption trend towards the reluctance to have sweeter foods, we will continue to make efforts to develop various products.” Song said.
Korean yuja with huge potential Korean yuja can be a wonderful substitute for lemon and calamansi that are more generally used as of now to make various dishes as a food ingredient, and has thus great potential power to thrive further in the future. What’s more, yuja has proved virtues as a functional healthy food that it is rich in vitamin C and good for anticancer and antiaging efforts, and the export of such an excellent fruit is expected to grow. Eden Food is planning to lead the effort to promote Korean yuja which is cultivated in a safe and eco-friendly way. “Yuja is produced mainly in Korea and Japan, and many foreign consumers know this fruit by a Japanese name ‘yuzu.’ So, our final goal is to promote the Korean one by developing various processed yuja products and exporting them under the brand name Goheung Yuja, so that consumers can recognize the excellent quality of Korean yuja.” Song said.
所以他們將柚子皮切成薄片或去旴幷直接 忘縮后進行出口?EDEN食品營農組合法 人侮農村振興廳下婁果樹硏究所聯手，正 在爲出口硏究項目開屠柚子加工産品?宋 代憐說明道，“韓攻攻內的柚子加工産品主 要是柚子茶，而像日本的情拗則有蜈多種 柚子加工産品?我們正努力開屠適合不喜 歡甛味等新消費趨勢的産品”?
玭力巨大的韓攻柚子
韓攻的柚子具有可替代廣泛用于各種料 理及食品原料的沂湛和賓曼橘的巨大玭力? 尤其是，除了富含維生素C之外，還嗇明有 抗癌?抗老化等健康功能，所以被認爲是 具有蜈大的出口可能性?EDEN食品營農 組合法人計琬進一步加大宣傳力度讓更多 的人了潁韓攻優質的綠色柚子?Song jaechul法人代憐說道，“柚子的生産主要在韓 攻和日本，而在海外人們只知道柚子的日 本屠音YUZU ?我們的最終目標是今后在 開屠各種加工産品的同時，以高興柚子的 品牌進行出口，讓世界了潁韓攻柚子的優 質性”?
Inquiries EDEN Food Famer Association Tel +82-61-834-1003 Fax +82-61-834-3880 E-mail edenfood1998@hanmail.net www.edenfood.kr
October 2019 23
Win-Win
Dream of Korea’s No.1 Agricultural Bio Company
胸懷大韓民攻農業生物領域一流企業之夢 atermelon is one of the typical fruits loved by Korean consumers. In particular, the fruit is incredibly energizing during summertime that cannot be missed at family gathering, or vacation. There is a company that dreams
W
24 Korea Agrafood
西瓜是深受韓攻消費者喜愛的水果之一?西瓜不僅是 夏季的補身水果，而且也是休假或家庭聚繇時的必備水 果?迲這種人們喜愛的西瓜，有一家公司正夢想着成爲 大韓民攻農業生物領域的一流企業，央就是以夏季水果 西瓜爲原料，開屠出四季皆能喝的飮料産品的
The SFC Bio was also honored to receive the USD 1 Million Export Tower Award. This is the outcome of the product which captured the domestic consumers also excited the overseas customers.
of becoming the best company in Korea’s agricultural bio sector with this watermelon. Being an iconic summer fruit, watermelon has been developed into a drink that can be enjoyed all year round. The SFC(Smart Farming Creator) Bio has created a value-added product which enhances its worth on agricultural product produced by farmers sweat, and its value is recognized both in Korea and overseas markets.
Watermelon soda exported to 25 countries around the world The SFC Bio was founded in 1999 with the vision of ‘Create fine products by extracting and utilizing functional substances in our agricultural products’, which is practiced to this day. In this process, the company think over measures to strengthen the added value of agricultural products as it was clearly understood that farmers had no place to sell their goods. Thus, the product developed as a result of this concern is ‘Watermelon Soda’. The SFC Bio found that lycopene contained in watermelon pulp was higher than that of tomatoes. Lycopene is known to clean blood vessels, prevent cancer, and inhibit cancer cell growth. The company was able to develop and patent a technology for extracting
生物有限公司?SFC生物有限公 司通過提高農産品的附加値，使農民辛苦生産的産品價値在韓攻 攻內市場及海外市場得到了提高? SFC(Smart Farming Creator)
西瓜蘇打出口世界25憾攻家
生物有限公司自1999年成立至今，堅持踐行“利用攻産農 産品中的有效功能物質生産優質産品”的屠展藍詭?在此過程中， 根据農民勒農産品難的現狀，他們一直在想如何通過提高産品的 附加値，爲農民排憂潁難的方案? 由此開屠出的産品便是“西瓜蘇打”?SFC生物有限公司通過硏 究屠現，西瓜果肉中含有的番茄紅素成分比西紅枾還要多?番茄 紅素具有淸理血管?預防癌症及抑制癌細胞生長的顯著效果? SFC生物世界首創利用從西瓜中提取番茄紅素技術開屠幷完成的 專利産品正是西瓜蘇打? 西瓜蘇打目前已出口世界25憾攻家?這是自2016年開始出口 産品以來三年內取得的成果?隨着出口的頑大，出口額也有了大 幅度增加?出口額從2016年的7万美元增加到了2018年的160万 美元?由于出口成果顯著，還榮獲了100万美元出口塔奬?這也 是吸引韓攻攻內消費者的産品，在海外消費者中也産生同樣效 果，自然而然地吸引客商的結果? SFC
心係農民的産品
SFC生物有限公司捲産品原料的選楊一絲不苟?雖然使用進口 原料成本更低?供應充足，但他們依然堅持使用攻産原料?這也
October 2019 25
Win-Win
The company insists only on domestic raw materials due to the philosophy and principles by CEO Kim Sung-kyu.
lycopene from watermelon pulp for the first time in the world for Watermelon Soda. Currently, it is now exported to 25 countries around the world, which is the result achieved in 3 years since the export commencement in 2016. Along with the expansion of exporting countries, the amount of export also increased rapidly that the exports of USD 70,000 in 2016 skyrocketed to USD 1.6 million in 2018. The SFC Bio was also honored to receive the USD 1 Million Export Tower Award. This is the outcome of the product which captured the domestic consumers also excited the overseas customers, which naturally led buyers’ inquiries.
郞現了金成圭CEO的哲縯和原則? 金成圭CEO說道，“攻産原料盡管用于加工，但價格要比進口 原料貴確麟是事麟?不過我想總得有人做這件事情，我幷不認爲 只有我思能做這件事，但我袈得還能屠揮点小小的作用”? 他從小搗助至今還在務農的父母干農活，知道務農的艱辛?眼 看着辛辛苦苦生産的農産品勒不出好價錢，使他時常考慮葉樣思 能胥到提高農産品附加値的好辦法?由此想出的辦法就是跳出單 純的飮料，開屠具有功能性的飮料和食品? 除了西瓜蘇打外，SFC生物有限公司還根据攻産牛球過剩的情 拗，開屠了利用牛球加工的球糖及孩子們也能容易吃到紅參的紅參 果凍産品?這些産品不僅受到韓攻消費者的喜愛，而且在日本?臺 膿和中攻也蜈受消費者的歡迎?
Products made with the heart of farmers
企業目標是保障農民收益
The SFC Bio is strict in selecting the raw materials for its products. While using foreign ingredients is less expensive and easier to supply, the company insists only on domestic raw materials due to the philosophy and principles by CEO Kim Sung-kyu. The CEO Kim Sung-kyu said, “It is true that many do-
26 Korea Agrafood
生物有限公司爲保障供應産品原料的農民獲得穩定的收益 而煞費苦心?比如，爲了保障穩定的原料供應及農民的收益，他 們計琬通過侮種子公司合作，開屠用于生産西瓜蘇打原料的西瓜 種子普及給農民? 這種努力幷不局限于農食品，他們還將業務頑大到了秉葯領 域?他們從攻內自生植物中提取的原料可抑制誘屠阿爾茨海默病 SFC
mestic ingredients are used for processing, and they are more expensive than foreign ones. Then I thought someone has to do it. It’s not something that only I can do but at least I can play a small role.” He is aware of the hard work of farming from an early age as he’s been helping out his parents who are still farming. He has been contemplating on how to increase the added value of agricultural products by watching several cases that were undercharged. After years, CEO Kim started to develop drinks and foods with added functionality beyond just simple beverage. In addition to Watermelon Soda, SFC Bio has developed a milk candy made from domestic milk, which is being oversupplied at the moment, and red ginseng jelly that can be easily chomped by children. These products are popular not only among Koreans but also in Japan, Taiwan and China.
A goal of ensuring farmers’ income The SFC Bio is always committed to ensuring stable incomes for farmers supplying raw materials for their products. Of course, a steady supply of raw materials is important but in order to secure income, SFC Bio will cooperate with seed companies to develop watermelon seeds for Watermelon Soda, and supply the farmers. This effort extends not only to agricultural products but also to medicine sector. It’s been confirmed that the substance extracted from domestic native plants inhibits the cause of Alzheimer’s disease, which completed domestic patent, and currently applying for international patent. And their next plan leads to commercialization. Moreover, the company is developing an element that can sterilize Helicobacter and is scheduled for patent in October. It is believed that seeds used for such large-scale cultivation of domestic native plants for medicine is provided to farmers, income will be definitely secured. Kim continued, “I would like to create a representative model by establishing a complex where farmers can constantly supply raw materials. With this foundation, our goal is to become the No. 1 biotechnology company in Korea.”
老年性痴簞症)的硏究已完成攻內專利，目前正在申請攻際專 利?他們計琬捲此進行産品化?除此之外，還開屠出了可殺滅幽 門螺杆菌的成分，幷預定在10月獲得專利? SFC生物認爲在大量種植這種用于秉葯領域的植物原料過程 中，爲農民提供種子幷進行收購，可保障農民穩定的收入? 金成圭CEO說道，“我想建造一憾農民可穩定供應原料的園袴 使其成爲一種典範和模式?我們的目標是以此爲基礎把公司建設 成大韓民攻一流的農業領域生物企業”? (
Inquiries SFC Bio CO., LTD. Tel +82-41-566-7151 E-mail skkim@sfcbio.com
Fax +82-41-566-7161 Website www.sfcbio.com
October 2019 27
Well-being Food
Export the Excellent Taste of Korean Kimchi Delicious, Safe, & Hygienic!
おいしく安全で?衛生的な韓國キムチの味を輸出 28 Korea Agrafood
he More Co., Ltd. exports Korean traditional Kimchi to the United States, Japan, Italy, France, and Singapore. Recently, the company has obtained a halal certification, and has been listed by the Ministry of Health, Labor, and Welfare of Japan in recognition of its outstanding taste, safety and hygiene all at once. With excellent taste of Korean Kimchi, More Co., Ltd. is captivating the taste buds of consumers around the world by steadily enlarging the export volume.
T
Admired by U.S. consumers with differentiated health ingredients The More Co., Ltd. is a specialized Kimchi manufacturer that exports all kinds of Kimchi from Mat Kimchi, ordinary temperature Kimchi, Fried Kimchi, and Frozen Kimchi to 10 countries including Italy, France, Singapore, Dubai as well as Japan, and USA. Last year, the exports amounted to USD 5 million, which has continued to increase as tastes and nutrition have become recognized among buyers.
（株）モアは日本と米國?イタリア?フランス?シンガポ―ルな ど?全世界に韓國の傳統的なキムチを輸出している?最近では?ハ ラ―ル認證と日本の厚生勞克省の事前登錄業者に登錄されるなど? 味と安全·衛生など高い品質が認められている?（株）モアは?韓國 のキムチの味により?輸出量が繼續的に增加するとともに?全世界 の消費者の味覺をとらえている?
差別化された榮養成分で米國の消費者に人氣
（株）モアは?マッキムチとポギキムチ?常溫キムチ?ポックムキ ムチ?冷凍キムチを日本と米國だけでなく?イタリア?フランス? シンガポ―ル?ドバイなど全世界の10ヶ國余りに輸出しているキム チの專門食品企業だ?昨年の輸出額は500万ドルに達するが?最近? バイヤ―に味と榮養面で人氣を獲得することで?輸出量は持續的に 增加している? 米國のニュ―ヨ―クに住む37歲の主婦?ミア(mia)氏は「仕事關 係で知った韓國人と韓國料理を食べながら?（株）モアのキムチを知 った?何より美味しく?衛生·安全面でも信賴できるのでので?今 では近所の輸入食品店で定期的に購入して食べている?」と話し? （株）モアのキムチの差別化された味を高く評價した? キムチが健康食品というイメ―ジは?その間の韓國政府の持續的
The More Co., Ltd. exports Korean traditional Kimchi to the United States, Japan, Italy, France, and Singapore.
October 2019 29
Well-being Food
Mia, a 37-year-old New Yorker housewife, said, “We came across the product while having a Korean meal with our Korean friend in business relationship. The Kimchi is tasty and excellent in hygiene and safety, so now we regularly purchase it at nearby imported food stores.” Through the continuous promotion of the Korean government, the image of Kimchi being a healthy food has been well known throughout the world. The company is focusing on building an image of delicious, safe, and hygienic Kimchi along with title of healthy food.
High consumer reliability with HACCP and HALAL certification The More Co., Ltd. aims to make the highest quality Kimchi that consumers around the world can trust and purchase. As a result, it has secured a clean Kimchi production facility with Korean HACCP and HALAL certifications. It was also selected as a pre-registration company of the Ministry of Health, Labor, and Welfare of Japan. This is an export strategy that builds up the trust of international consumers to enhance the added value of
30 Korea Agrafood
なプロモ―ションを通して?全世界に廣く知られることとなった? （株）モアは?健康食品ということに加え?美味しく安全で衛生的な キムチというイメ―ジの構築に注力している?
認證とハラ―ル認證により消費者の高い信賴を獲
HACCP
得
（株）モアは全世界の消費者が信賴して購入できる最高品質のキム チを作ることが目標だ?これにより?韓國のHACCP認證とハラ― ル認證を取得し?衛生的なキムチの生産施設を確保した?また?認 證が複雜な日本の厚生勞克省の事前登錄業者にも選定された?同社 は?これらを通して全世界の消費者の信賴を獲得し?輸出用キムチ の商品性を高め?付加價値を高めるという輸出戰略を持っている? キム·ジョンス代表理事は?「新たな輸出用キムチの開發のため に?常に消費者の立場で考えている?特に?主力製品であるキムチ と健康ナムルにより?美味しい新製品開發のために?たゆまず努力 している?」と述べ?新製品開發にも投資を擴大していることを明か した?
安全性に擔保に?韓國の味で世界の人?に滿足を
（株）モアが持續的に輸出量を擴大できたのは?何より長きにわ たって蓄積してきた製品生産のノウハウがあったためだ?また?
Kimchi. The CEO Kim Jong-su said, “We are always thinking about the development of exported Kimchi from consumer’s perspective. In particular, we are constantly striving to come up with new idea with our main products, Kimchi and healthy seasoned vegetables.”
Please the world by delivering Korean flavors along with safety The More Co., Ltd. was able to expand its export volume more than ever thanks to its long-standing product production knowledge. In addition, the company maintains a great reputation in the export market through schedule compliance with delivery date contracted by buyers, continuous investment in new product development, and production of high-quality Kimchi. The CEO Kim Jong-su said, “The consumers around the world are not simply looking for Kimchi anymore, but now they are in search of Kimchi that is safe and exceptional in taste and nutrition. We are supplying Kimchi to overseas consumers with the safety they want.” The company is actively informing locals about different types of Kimchi products that can be easily consumed by anyone around the world. In particular, More Co., Ltd. plans to expand promotion events to locals to establish their Kimchi as a differentiated premium product and well-being healthy food.
CEO Kim Jong-su
輸出バイヤ―と契約した納期日の遵守?持續的な新製品開發の投 資擴大?差別化された高品質のキムチ生産などにより?輸出市場で 高い人氣を維持している? キム·ジョンス代表理事は?「全世界の消費者は單純にキムチの みを求めているのではなく?現在では味と榮養から高い安全性が確 保されたキムチを求めている?當社は全世界の消費者が求める安全 性をもとに韓國のマッキムチを海外の消費者に供給している?」と述 べた? （株）モアは?世界の人?の味覺をとらえるマッキムチとポギキム チ?常溫キムチ?ポックムキムチなどを誰でも簡單に食べられる健 康食品として?現地の人?に積極的にプロモ―ションをしている? 特に?差別化された高品質の製品であり?ウェルビ―イングの健康 食品として（株）モアのキムチのイメ―ジ構築のために?現地の人? を對象に販促活動を擴大する計畵だ?
Inquiries More Co., Ltd Tel +82-54-331-8030 E-mail sjkihun19@morecorp.co.kr Website www.morecorp.co.kr
Fax +82-54-331-8029 www.morekoreaKimchi.com
October 2019 31
K-Food Recipe
Bulgogi Perfect Combination of Sweet Broth and Soft Beef
甘めのス―プと柔らかい肉がぴったりのプルコギ ulgogi is a delicious dish made by marinating thinly-sliced beef in marinade made with ganjang (soy sauce), sugar, and chopped green onions, and grilling the marinated beef. It features a sweetish taste, and Koreans are usually enjoying the beef dish on special occasions or gatherings. When they dine out, bulgogi is one of the most popular choices on the menu. It is also one of representing Korean dishes that every foreigner visiting Korea never fails to try it. <Korea Agrafood> introduces bulgogi which is loved by all throughout the world beyond Korea.
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32 Korea Agrafood
プルコギはテンジャン?砂糖?刻みネギ?刻み ニンニクなどで作ったタレに薄く切った牛肉を漬 けた後で燒いて食べる料理だ?ほのかな甘さが逸 品の料理だが?從來からこの料理を韓國人は特別 な日や集まりがあるときによく食べていた?外食 をするときも?プルコギは人氣のあるメニュ―の うちの1つだ?韓國を訪れた外國人であれば?プ ルコギを必ず食べるというほど?韓國を代表す る料理に數えられる?今回の < K o r e a Agrafood>では?韓國を越えて全世界の人?に 愛されているプルコギを紹介する?
History of Bulgogi
プルコギの由來 Bulgogi was originally called ‘neobiani’. Neobiani, which means minced meat spread widely and thinly, was used in royal court and noble families in Seoul. Traditional Korean grilled meat is originated from maekjeok in which ‘maek’ indicates a northeastern area of China and refers to Goguryeo. Maekjeok is a meat kebab made by skewering meat and grilling the meat over a fire. However, after the introduction of gridirons, there was no need to skewer meat, and thus bulgogi was born. Bulgogi is believed as the one and only dish in the world that is made by grilling meat after marinating it in its own special sauce. There is a similar one in China, but the Chinese one is made just by seasoning and grilling meat without immersing deeply the meat in some sauce in advance.
プルコギは?もともと「ノビアニ」と呼ばれた? ノビアニとは?宮中とソウルの兩班の家で使 われた言葉で?肉を廣く薄切りにしたという 意味だ?韓國の傳統的な肉を燒いた料理は? 貊炙に由來する?「貊」は中國の東北地方を示 した言葉で?高句麗を指す?貊炙は肉を串に 刺して火で燒いた料理だが?燒き網が登場し てから?串に刺す必要がなくなり?現在のプ ルコギになったという話が傳えられている? 肉をタレに漬けて後で燒いて食べる料理は?全 世界でプルコギが唯一ともいう?中國にも似た 料理はあるが?前もってタレに漬けずに燒いた り?すりおろしたタレに和えて食べる?
A Harmonious Mix of Bulgogi & Lettuce Wraps Bulgogi is frequently accompanied by lettuce wraps. A mouthwatering wrap can be made by putting a sheet of lettuce on the palm of your hand, and adding a slice of meat and putting ssamjang[a good mix of doenjang(soybean paste) and gochujang (red pepper paste)] atop, and then wrapping them up in large mouthful. The charm of enjoying meat and vegetables together appeals to foreigners, and they put lettuce on their palm first when they see bulgogi.
プルコギには?サンチュのサムが缺かせない?サ ンチュ1枚をてのひらにのせて?テンジャンとコチ ュジャンをよく混ぜて作ったサムジャンと大きめ のプルコギを１つをのせて?次の材料がこぼれな いようにしっかりと押さえ?口に入れて食べるの は何もにも代えがたい?肉と野菜を同時に食べる ことができるという魅力もあるため?現在では外 國人もプルコギを食べるときは?當然ながら手の ひらにサンチュからのせる? October 2019 33
K-Food Recipe
Beoseotjeongol Recipe
01
Main Ingredients(for 4 Servings) 500g beef(sirloin), 1 onion(200g), 3 shiitake mushrooms or oyster mushrooms(90g), 6 small green onions(60g), 1 tbsp oil Sub Ingredients: 5 tbsp soy sauce, 3 tbsp sugar, 2 tbsp chopped green onion, 1 tbsp minced garlic, 1 tbsp sesame oil, 1/2 tsp ground pepper, 1 tbsp ground sesame mixed with salt
Cut tender sirloin of beef into 2mm-thick strips. If too long, cut them again by a desirable length. If too much blood, press hard the beef slices with kitchen towels to remove the blood.
02
Cut onions lengthwise into thin strips.
玉ネギは長さに沿って切る?
牛肉は柔らかいロ―スを2mmの厚さで薄く切 って準備する?長いと食べにくいので?食べや すい大きさに切り?ドリップが多ければキッチ Main Ingredient: 牛肉(ロ―ス) 500g?玉ネギ1個(200g)?椎茸 （またはシメジ）3個(90g)? 小 ンタオルで大まかにとっておく? ネギ6本(60g)?食用油 大さじ1 Sub Ingredients: テンジャン 大さじ5?砂糖 大さじ3?刻みネギ 大さじ2?刻みニンニク 大さ じ1?ごま油 大さじ1?胡椒 小さじ1/2?ゴマ鹽 大さじ1
03
04
Cut mushrooms thinly.
Cut green onions 4cm long.
きのこは細目に切る?
小ネギは4cmの長さに切る?
05
Prepare marinade by mixing soy sauce and other remaining ingredients.
テンジャンと殘りの材料を混ぜて?肉のタレを 作る?
06
Put the beef strips into the marinade and knead the mixture, and then leave it for 20 minutes. Add cut onions, green onions, and mushrooms and mix them all.
下ごしらえをした牛肉にヤンニョムジャンを加 えて熢みこみ?20分間おく?玉ネギ?小ネギ? きのこを加えて混ぜ合わせる?
07
Spread oil onto a frying-pan, and stir-fry the marinated meat over high heat. It is also good to grill it directly over a fire.
フライパンに油を少しひいて?ヤンニョムジャ ンと合わせた肉を强火で均一に炒める?直火で 燒いてもよい?
34 Korea Agrafood
Tips There are various ways to enjoy bulgogi. It can be enjoyed as a more gravy version, or a simpler version made by grilling meat on a gridiron over a charcoal fire to be less gravy. Whichever you choose, it melts right after into your mouth, providing you with the softest mouthfeel. That's why it is loved by both Koreans and foreigners as a representing Korean meat dish.
プルコギを食べる方法は實に樣?だ?ス―プをたっぷりと集め?これと一緖にすくって食べたりもする?この ほか?炭火の上に燒き網をのせ?ス―プなしで肉だけ燒いて食べたりもする?どんな方法で食べても口のなか ではとろけるほど柔らかく?韓國人はもちろん?外國人も最も好む韓國の肉料理でもある
Ttukbaegi Bulgogi in Tastier Broth
肉よりもス―プがより美味しいトゥッペギプルコギ Bulgogi can also be enjoyed as another type, ttukbaegi bulgogi(bulgogi hotpot), which is made by putting bulgogi in a ttukbaegi(hotpot) and boiling it down with sufficient broth. The hotpot features more juicy meat with richer broth that whets your appetite more. The hotpot dish is very simple and comes in handy when you crave for a mix of cooked rice and sweet gravy sauce. Bulgogi was usually enjoyed in a form of jeongol(stew) only 20 to 30 years ago. The bulgogi jeongol is made by putting vegetables into a recessed portion at a center of a bulgogi-serving pan, and putting marinated beef on the shallow edge of the pan and grilling the meat there, and then enjoyed right from the pan after the meat is done enough. The meat gravy flows down into the recessed portion where the vegetables are,
トゥッペギにプルコギを入れて?水をたっぷりと入れて煮腐んだ料理が 「トゥッペギプルコギ」だ?肉のパサパサした食感がなく?肉汁にヤンニ ョムが加わり?このうまみが食欲を刺激する?甘めの肉のス―プにご飯 を混ぜて食べたくなったときに?ちょうどいいのがこの「トゥッペギプ ルコギ」だ?20~30年前といっても?プルコギはジョンゴルの形で頻繁 に食べられていたが?プルコギのプレ―トのくぼんだ場所に野菜を入れ て?ふちの部分にタレのついた肉をのせて煮て食べていた?肉汁がくぼ んだ部分に流れ落ちるとともに?野菜とマッチした肉のス―プにご飯を 混ぜれば?ご飯の2杯分ぐらいは簡單に平らげられる?けれども?歲月 が流れるとともに?こうしたプレ―トはなくなり?昔のようなプルコギ の魅力的な肉のス―プの味が忘れられない人?が?再びアイディアを出 した?まさにこれが?トゥッペギでプルコギを食べるというアイディア によるものだ?トゥッペギプルコギは一人でも氣輕に注文することがで き?より多くの人?に受け入れられている料理となった?
and the broth becomes richer. The mix of the broth and cooked rice is just what the doctor ordered, and finishing two bowls of the mix is quite an easy task. However, such unique pan is disappearing as time passes, and Koreans who couldn’t forget the fond memories of enjoying bulgogi in such traditional way came up with an idea. And thus came ttukbaegi bulgogi. It can be enjoyed alone because it is served in one portion suitable for a single person, and is thus welcomed all the more by lone eaters who eat alone yet seek for a decent meal.
October 2019 35
Hansik Shown on Media
Introducing Korean
View the show Watch again: https://www.youtube.com/watch?v=Oggsc2VQdzo
D
epending on the ingredients added, there are many types of beverages with different flavors. Ranging from fruit drink to soft drinks, and other beverages like coffee and tea are also available. In Korea, even traditional beverages are developed and sold as ready-made drinks. In the recent years, they have received special attention from abroad because of their exclusive taste that is healthy and not easy to feel anywhere else. In particular, Chris Hemsworth, a Hollywood star in the Avengers series, featured in a video of a famous YouTuber, â&#x20AC;&#x2DC;Korean Englishmanâ&#x20AC;&#x2122;, where he tasted Korean beverages intrigued the viewers.
36 Korea Agrafood
Beverages with Unique Flavors Korean Beverages That Thor Fell in Love With
The drinks Chris Hemsworth tried in the video were ‘Crushed Pear Juice’, ‘Birak Sikhye’ and ‘Banana Milk’. ‘Crushed Pear Juice’ is becoming very popular in America as relieving hangovers, just as it is in Korea. In the United States, it is called ‘IdH’ instead of ‘Crushed Pear Juice’ because the Hangul ‘ㅂㅐ’ and the alphabet ‘IdH’ looks similar. Chris Hemsworth tasted the juice and said, “It’s delicious. It’s amazing that real pear pulps are floating on the surface. It seems to contain a lot of pear juice.” The next one was Birak Sikhye, which also received a compliment. It is a sweet rice drink, often enjoyed at saunas in Korea. After hearing this comment, he mentioned, “It’s interesting. It really does remind me of sauna. After a sip, I feel like I’ve already been to a sauna. It’s sweet. I really like it.” He was satisfied with Banana Milk as well. “I love bananas so much that I was waiting to taste this milk. It is the perfect ripe banana flavor and refreshing, not as thick as milkshakes.”
October 2019 37
Hansik Shown on Media
Korean Beverages Getting the Spotlight Abroad The Korean beverages are expanding their influence in the
rice is used as a staple, so the drink is even used as a sub-
world market. The most classic drink is ‘Aloe Vera King.’
stitute for breakfast beyond simple beverage.
Started with overseas sales, Aloe Vera King won three
‘Milkis’ is not to be missed as well. In Russia, it was
crowns at the Superior Taste Award(iTQi), and is cherished
tremendously popular that it was once called the ‘national
enough to receive the Presidential Medal of Freedom by
drink.’ The secret to its popularity is the wide selection of fla-
President Obama. It has a distinctive market share of more
vors as it was made from a variety of fruits. It was well
than 70% of the world’s aloe vera beverage market. The soft
sought-after that it was often short on stock.
and sweet ‘Achim Haetsal’ made with rice is also a popular
In addition, ‘Bacchus’ and ‘Cider’ are drawing a lot of at-
drink abroad, which is sold as ‘Morning Sun.’ It is particu-
tention which are selected as must-try drinks when foreign-
larly loved in Vietnam, where sweet taste is preferred and
ers visit Korea.
38 Korea Agrafood
Korean Beverages You Can Enjoy Across the Globe
Cider It is a soft drink like Cola. It is made from natural flavors extracted from lemons and limes. The clear and transparent color makes it more refreshing, thus, no need to be worried about using artificial colorings at all. Unlike foreign ciders that contain alcohol, Korean Cider does not contain any form of alcohol, so it’s easy to drink. Tel + 82-2-3479-9114
Fax + 82-2-536-9767
https //company.lottechilsung.co.kr
Banana milk It is banana flavored milk. The appearance of a shedding column has been used since the early days of the creation of banana milk and has become the trademark of the product. Since 2004, it has been exported to 10 countries including the United States, Canada, and China. In particular, it was the first domestic dairy product to enter the Japanese market, which is sold at 8000 ‘Lawson’ stores, a famous convenience store in Japan. Tel + 82-80-022-0056
http //www.bing.co.kr
Sikhye The Sejun Food introduces Sikhye, a Korean traditional drink. You can choose according to your preferences such as ‘Haneulcheong Banana Sikhye’ made by adding organic banana concentrate juice to Sikhye, and ‘Haneulcheong Clear Sikhye’, which does not contain rice grains enhancing the taste. Recently, the company was designated as a ‘food master’, a traditional food quality certification and was recognized as a food expert. In addition to Sikhye, other traditional drinks such as Omija tea and Sujeonggwa are also available. Tel + 82-31-761-4564
Fax + 82-31-761-4566
http //www.sejunfood.co.kr
October 2019 39
Monthly People
Baek Byeong-yeol Head of Baekya Farm
Sweeping over World Grafted Cactus Market with Matchless Cultivation Skills Baekya Farm located in Goyang in Gyeonggi-do is one of
age ones, and succeeded in exporting the cactuses to 35
farms exporting grafted cactuses abroad and boasts the
countries last year. The farm exported cactuses equivalent to
best technical skills in cultivating cactuses among them.
0.4 billion won last year, and is planning to export 0.5 billion
Baek Byeong-yeol, head of Baekya farm is now receiving
wonâ&#x20AC;&#x2122;s worth of cactuses this year. For the export goal of this
even more attention, after it received top-notch grafted cac-
year, it is working hard to expand overseas marketing efforts
tuses that had been developed and supplied by the rural de-
and export premium grafted cactuses differentiated in quali-
velopment administration and differentiated from other aver-
ty.
40 Korea Agrafood
You are exporting grafted cactuses to about 35 countries, how did you achieve such great cultivation techniques?
Baekya Farm is a specialized export farm with unrivaled technical skills in cultivating grafted cactuses that have been accumulated for 33 years after established in 1986. We received the supply of grafted cactuses developed by the rural development administration after being appointed as a regional farm to spread the cactuses, and have been focusing on the dissemination of them since then. We are playing an important role in increasing the survival rate after grafting cactuses up to 98%, and disseminating the grafted cactuses. The new cultivars developed domestically feature vivid colors and excellent storage quality, and
the Korean ones. However, We have accumulated the cultivation know-how for over 30 years, and have our own unrivaled techniques now and no others can compete with ours. In addition to our technical skills, the grafted cactuses developed by the rural development administration have inherently unique and deep colors, and they are expected to dominate more than 95% of the world cactus market in the future. How do you plan to expand the export of grafted cactuses in the future?
know-how behind such a huge success?
We are planning to expand the local consumption base in each country importing our cactuses, by promoting the excellent colors and qualities of our cactuses to the global export market. We are also concentrating our energy on developing new products to be exported because the competition of new products is getting fierce each year to preoccupy the new markets. Currently, we are exporting five varieties of grafted cactuses, and planning to export mink cactuses which can create high added values in cooperation with the rural development administration. We will continue to make efforts to meet the capricious needs of global consumers and play a leading role in the unpredictable export market. We are also working hard to come up with a brilliant way for direct exports in order to reduce production costs.
As Korean grafted cactuses dominate the world market by more than 80%, many other countries in the world are investing a lot more into the cultivation techniques to commercialize and market their own cactuses that can surpass
Tel +82-31-977-8443 E-mail gincoop@naver.com
plus our technical skills have been recognized worldwide as the grafted cactuses dominate more than 80% of the world cactus market. For the cultivation, what is the most important is to keep the colors including yellow, red, and pink as deep and vivid as possible and the tissues as strong as possible since the grafted cactuses are used for decorative purpose. Whatâ&#x20AC;&#x2122;s more, how to breed and cultivate them is also the core part. Korean grafted cactuses dominate more than 80% of the world cactus market. Do you have any special
Mobile 010-8887-8443
October 2019 41
K-Tour
Come and Visit Sunchang Paste Experience Center for Field Trips
here is a place where you can make and taste Korean fermented paste, which is recognized as well-being food. ‘The Sunchang Paste Experience Center’ is located in Sunchang, Jeollabuk-do, famous for Gochujang. The center is a brilliant spot for family tourists as it has a range of exhibits, experience facilities for making fermented paste, and accommodation facilities. Recently, as interest in ethnic food has soared especially in the United States, the understanding of fermented paste has increased, with a record of export volume reaching high for three consecutive years. In this regard, <Korea Agrafood> introduces Sunchang Paste Experience Center, Sunchang’s specialty ‘Gochujang’, and Korean fermented paste.
T
42 Korea Agrafood
Korean Fermented Paste at a Glance, Sunchang Paste Experience Center
Sunchang Paste Experience Center Sunchang Paste Experience Center is established to research, encourage, and promote Sunchang’s tradition and taste of paste. At the center, you can cook and taste scrumptious dishes using the original ‘Sunchang Traditional Gochujang’, which is the most common Korean paste. The typical courses of Korean cuisines include ‘Gochujang Bulgogi Tteok Pizza’, ‘Tomato Gochujang Tteokbokki’, and ‘Cheonggukjang-jjigae’. In addition to these cooking, you can also make and try out Korean traditional dessert such as Injeolmi and traditional fried rice grain at an open air activity center. Most of all, you can join a ‘story trip’ program along with an industrial commentator for only 1,000 won. It allows you to learn about the process of making traditional paste handed down across the generations by visiting the commentator’s house. You can also experience the preparation of Doenjang, and Ganjang with an additional charge.
Additional Info Reservation & Inquiries + 82-63-650-5432 Address 55 Folk Village-gil, Sunchang-eup, Sunchang-gun, Jeollabuk-do http //www.janghada.com/ Tip Experience programs and accommodations can be booked online or via phone. Accommodation is only available when joining the experience program.
At the center, you can cook and taste scrumptious dishes using the original ‘Sunchang Traditional Gochujang’, which is the most common Korean paste.
October 2019 43
K-Tour
Sunchang and Gochujang Sunchang located in Jeollabuk-do, is the most renowned region in Korea for Gochujang. As there is even a saying that ‘Gochujang is Sunchang, Sunchang is Gochujang’, Sunchang is a home of Gochujang in Korea. Sunchang Gochujang was recorded as a local specialty for about 300 years ago, and it was acknowledged enough to introduce Sunchang’s own separate Gochujang recipe. There are a number of reasons why Sunchang Gochujang is particularly full of flavor, such as the experts’ know-how accumulated for over 10 years, the moist basin activating a natural fermentation environment, and the fresh water of Seomjin River. But most of all, Sunchang Gochujang could be special because of the date of manufacture. Unlike other regions, Sunchang was able to hang meju blocks in late summer when it was damp, and it was matured gradually by making Gochujang in the winter which heightens the sweetness without acidity. Because of such difference, you cannot have the same taste of Sunchang Gochujang in other regions even with the same chili peppers.
44 Korea Agrafood
Fermented Paste Protect Your Health? Meju, which is necessary for creating paste, is made by fermenting soybeans. Proteins and fats in soybeans are considered essential nutrients for our body. This is because soybean contains 38% of protein and its quality is considerably good compared to animal protein. Processing beans into paste breaks down the protein, making it more digestible than beans itself, and tastes as appetizing as meat. Because of this, paste is an efficient way to consume beans. Moreover, it is rich in unsaturated fatty acids such as linoleic acid and linolenic acid. The unsaturated fatty acids are known to prevent and dissolve the cholesterol in the blood vessels. Furthermore, according to the classical Korean medical texts, fermented pastes are not only good for relieving headaches and fever, but also for bronchial health such as asthma.
October 2019 45
aT Briefing
News in October Signed an USD 1.87 Million Export Contract at ‘K-Food Fair’ in Tokyo, Japan
The Korean agricultural products signed
tteokbokki, rice snacks, and fruit drinks.
tion said, “We are constantly striving to
an export contract worth about 2.2 bil-
More or less 112 companies have par-
continue our business as trust is most
lion won during two days in Japan.
ticipated including buyers, distributors,
important in Japanese culture despite
The Ministry of Agriculture, Food and
and vendors from all over Japan in the
the current situation of Korea-Japan rela-
Rural Affairs(MAFRA) and the Korea
export consultation.
tions. In particular, the taste, design, and
Agro-Fisheries & Food Trade
In Japan, K-Food such as hot dogs,
packaging of the products advised by
Corporation(aT) recently announced that
tteokbokki, and spicy ramyeon is ex-
the buyers will be actively reflected in the
they had signed an export contract for a
panding its market to emerge as the
future product improvements.”
total of USD 1.87 million(about 2.23 bil-
‘Third Korean Wave’ connecting K-
Shin Hyun-gon, the Director of aT Food
lion won) at the K-Food Fair held in
Drama and K-Pop with the millennial
Export, said, “The export performance of
Tokyo, Japan.
generation. For that reason, this fair also
our agricultural products has remained
At the export consultation, 47 domestic
led to on-site export contracts for snacks
stable although the relations between
exporters have participated with a range
like nutrition bars, rice crackers and
Korea and Japan has been hostile in re-
of products. They vary from fresh prod-
chocolate balls for young people; and
cent years. We will continue to pour ef-
ucts such as Dangjo chili, ginseng
red ginseng concentrate for Japanese
forts to export and settle down food cul-
sprouts, enoki mushroom, as well as
markets whom are interested in health.
ture which is not influenced by the sur-
processed foods such as ramyeon,
A Korean exporter attended the exhibi-
rounding environment.”
46 Korea Agrafood
News in October Targeting the World with Sweet & Crisp Taste such as grapes, tomatoes, pears, mushrooms, and tangerines, which resulted in a total of USD 25 million in export consultations. Especially the Shine Muscat, which is popular in China lately, has been recognized by buyers across the world for its outstanding sweetness and texture. The Rainbow
Korea’s Agricultural Products Accelerates in the New Southern Region
The Ministry of Agriculture, Food and
Cherry Tomatoes with assorted colors
Rural Affairs(MAFRA) and the Korea
and crisp texture also attracted atten-
The aT participated in the ‘2019
Agro-Fisheries & Food Trade
tion from Hong Kong buyers. The aT is
Mumbai Food Expo’ held on 29 to 31
Corporation(aT) participated in Asia’s
developing the overseas market to initi-
August to target the Indian market of
largest ‘2019 Asia Fruit Logistica’ in
ate the export of domestic onions due
1.3 billion people, and to exhibit and
Hong Kong for three days from 4
to the recent price drop caused by
promote ramyeon, Kimchi, beverages,
September. The aT has organized a
overproduction, and carried out onion
and fresh fruits. As a result, an USD
Korean Pavilion with 14 domestic ex-
salad tasting.
15.41 million export contract was
porters and introduced various items
achieved. In addition, the aT held a meeting for ‘K-Fresh Zone’ a specialized store for Korean fresh agricultural
Promote Korean Agricultural Products with Taekwondo Boom
the opening day, a large-scale of
products, to foster Thailand and
bibimbap making and tasting event
Myanmar as a hub for the export of
was held to symbolize Korea-Indonesia
fresh goods. Through the development
cooperation, followed by a 2-day
of potential local buyers and the coop-
Korean food cooking show, a series of
eration with domestic exporters, the aT
The Taekwondo boom has kicked off
tasting and promotional events for vari-
has initiated activities for market
lately in Indonesia, where the promo-
ous Korean agricultural products in-
growth. Moreover, the aT is sending pi-
tion of Korean agricultural products
cluding red ginseng, bokbunja drink,
lot agents to India and Myanmar this
was held in connection with Taekwon-
and instant tteokbokki.
year to expand the export of agricultural
do. The Ministry of Agriculture, Food
products to the new southern region,
and Rural Affairs(MAFRA) and the
and is speeding up the market devel-
Korea Agro-Fisheries & Food Trade
opment by opening new antenna
Corporation(aT) organized the ‘Taek-
shops and relay promotional events. In
wondo Sports Marketing Connecting
Thailand, the K-Fresh Zone has ex-
K-FOOD Promotion Project’ on 2 to 8
panded significantly from 5 stores to 8
September in Surabaya, Indonesia. On
this year.
October 2019 47
INVITATION
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Korea Agro-Fisheries & Food Trade Corporation is leaping toward a new future. We celebrated our 50th anniversary in 2017 and we plan to take a big step forward. Having grown strongly since our establishment in 1967, we are becoming a force for globalization. Our bigger steps will be milestones for tomorrow.
China Beijing Branch Office 603 Room, Block A, Fairmont Tower No.33 Guangshun North Street, Chaoyang Distract, Beijing, 100102, China
中攻北京市朝陽袴廣順北大街 獄院1獄樓1單元6層603室)
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October 2019 49