OFFERING A TEMPORARY SOLUTION
Education, selection and customization – it’s easier than you think and could save your business.
by Emily Buckwalter, Education Manager Megan Helfond, Marketing Specialist Carla Najar, Brand Manager Jon Renau | Easihair re health concerns preventing your A clients from coming to their in-person appointments? One way to retain their business – and keep your clients happy – is to transition them into a temporary clip-in topper or hair system that they can apply themselves in the comfort of their homes. A clip-in piece is a temporary solution that some of your clients will find to be a safer alternative vs. going to an in-person appointment for a hair bonding procedure. However, just ordering a stock piece for your client is not enough in this competitive environment. You will need to customize it to make it unique, further reinforcing their loyalty to you! Follow these easy steps to get your client the correct piece with a quick turnaround and with minimal disruption to your business:
Still unsure?
Step 1: Educate Talk to your clients about the features and benefits of their current hair system and educate them about similar clip-in pieces that will work as temporary alternatives. Set up a Zoom or FaceTime call with them and be prepared to explain why transitioning to a temporary clip-in solution may be the best and safest option for them during this challenging time.
Step 2: Select a Stock Piece Order the desired stock piece with clips (or clips that can be applied to the base) while still taking into account the base materials, size, and fiber that are best for your client’s unique needs and lifestyle. Using adhesive instead of clips is also an option to consider. Stock pieces usually arrive at your door less than a week after you have placed your order!
Step 3: Customize Once it arrives at your salon or studio, customize the piece to meet your client’s needs. This is the most important step because customizing any hair piece allows you to add value to the service you are providing. This will set you apart from the competition and will position you as the true alternative hair expert who can and will deliver beyond expectations. Also, consider altering the color, cut, curl, or adding clips to further customize the piece. Lighten, darken, or use other coloring techniques such as balayage or ombre. Take a shoulder-length piece to a bob or a pin straight look to a beachy wave. Create voluminous layers or baby hairs around the front hair line. The possibilities are endless. You know your client’s personality best, so use that information to your benefit.
Step 4: At Home Tutorial Show your client via a video call how to apply the piece on their own. Walk them through the clip (or tape) options for their daily wear and discuss the daily maintenance expectation.
With higher than normal production times for custom orders, it’s important to consider altering a stock hair system. This allows for quicker turnaround time from consultation to the application. Although you cannot be with your client in person, supporting them with their hair loss needs now will create a stronger relationship until business returns to normal. THE LINK MAGAZINE
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