The Link Issue 42

ISSUE 42

SUMMER 2022

It's Time!

HairNow22 Charlotte ⬤

B Y H A I R R E S T O R AT I O N S P E C I A L I S T S | F O R H A I R R E S T O R AT I O N S P E C I A L I S T S

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contents 7 Pairing Adhesive Types With Different System Bases

20 Experience the Difference of HairNow 2022

35 The Psychology of Hair Loss

5 Dealing With Delays

23 Boot Camp Training

7 Pairing Adhesive Types With Different System Bases

26 Hair Loss Pros With Empathy Have Superpowers

10 It's Time to Talk About Lash Extensions and Allergies

31 The Emotional and Psychological Effects of Hair Loss in Children

13 Whoa! 5 Things Not To Do With Your Social Media Presence

35 The Psychology of Hair Loss

17 Science Catches Up to Sci-Fi

37 Welcome New Members

20 Experience the Difference of HairNow 2022

38 AHLC Academy

THIS ISSUE MADE POSSIBLE BY THE SUPPORT OF THESE ADVERTISERS | PLEASE SHOW YOUR SUPPORT IN RETURN

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contributors SCOTT MERCER

FOCUS ON SCUGOG, PORT PERRY, ONTARIO, CANADA

FOUNDER AND CEO, TABENGIN CONSULTING

EDITOR, THE LINK MAGAZINE

LISA FERESTAD

CURA HAIR SOLUTIONS, MARIETTA, GEORGIA

YAHAIRA GARCIA

AFIYA M. MBILISHAKA

BERNARD ORY

HANNAH REID

ERIKA ROSS

JEANNE BEIRNE

CLINICAL PSYCHOLOGIST AND HAIRSTYLIST

KELLY CARSON

OWNER, THE PROFITABLE STYLIST, SLIDELL, LOUISIANA

FOUNDER OF PERFECTLY YOU, LOS ANGELES, CALIFORNIA AND SARASOTA, FLORIDA

THE LINK STAFF The Link Magazine is the official, quarterly publication of the American Hair Loss Council. The Trade Association Serving the Hair Restoration Industry. For advertising or contributing editorially, please contact us: THE AMERICAN HAIR LOSS COUNCIL 615.721.8085 or info@ahlc.org

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Publisher: Janine Farro Editor: Kelly Carson Editorial Committee: Paul Albee, Lisa Ferestad, Kelly Nemitz

AHLC Board of Directors

Susan Kettering, Executive Director Janine Farro, Administrator Joseph Ellis, President Randy Clark, Board Member Marsha Scott, Past President

WALKER TAPE CO.

REVERIE BEAUTY CO., NASHVILLE, TENNESSEE

SUBSCRIPTIONS Subscriptions to The Link Magazine are mailed FREE to AHLC members within the continental U.S. International members are provided digital copies. Please contact us for additional shipping rates if you are an AHLC member outside the US and wish to receive a printed edition.

To become an AHLC member or renew your membership please call 615.721.8085 or log on to AHLC.org.

REGINA VILLEMURE

FOUNDER OF CHILDREN WITH HAIR LOSS

LEGAL STUFF The opinions expressed in The Link Magazine are those of the authors and may not reflect the views of the AHLC. Advertisements in The Link may not reflect the beliefs, opinions or attitudes of the AHLC and do not imply endorsement. © 2022 The American Hair Loss Council, All rights reserved. Reproduction in whole or in part without written permission is prohibited.

Dealing With Delays

Creative Solutions for Communicating with Your Clients

By Lisa Ferestad, Cura Hair Solutions, Marietta, Georgia As we wait for custom orders, how are we accommodating our clients?

As many of you know all too well, custom orders that were placed a year ago have just started arriving at our centers. Waiting is one of the most challenging obstacles to manage in the era of COVID. We must prepare for even longer waits as vendors are seeing more factory shutdowns and delays.

Managing clients’ expectations on top of everything else is stressful, yes. But considering that we are all in this together, I believe communication is the best way to navigate through difficult times.

Here are a few things our studio did during the worst of times to help manage the extended wait times.

We remained in contact with the clients waiting for orders and asked my vendors to send a letter explaining why the delays

were happening. We used that information to send emails to all of these clients. It is helpful for them to hear directly from the factory explaining reduced staffing and worker safety issues.

We searched through our inventory to find replacement pieces that could possibly work for clients, as well as checked with our vendors for pieces that were ready to wear and could arrive sooner. The deposits they had already given were credited to these purchases. We let our clients know that when their custom order arrives, they had the option to purchase it first. If they do not want the original hair, we will add it to our in-studio ready-to-wear collection. This gets tricky if the system is not a universal size, but we are willing to take the loss to help the client. We are also custom coloring anything that we can get our hands on to offer our clients who have been waiting.

We decided to stop taking custom orders from all vendors except for one because the delays are too long. We are only working with ready-to-wear pieces until the delays

improve. Even while letting the clients know that their wait time will be over a year, it is too stressful for me as a studio owner to keep explaining that I do not have a ship date for them or any additional information.

I am encouraged by the support that I have seen on the American Hair Loss Council forum, where vendors and centers are connecting about the availability of hair systems to match their needs. This is an important opportunity to support one another and offer help when we can. The AHLC has been one of the best resources when looking for hair to help our clients.

Hopefully, there will be a time in the near future when production times will return to normal.

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Pairing Adhesive Types with Different System Bases

By Yahaira Garcia, Walker Tape Co. As a stylist, your clients trust you to guide them through all the steps of hair replacement. Figuring out the right hair system is a big one. Equally important is matching the tape to the hairpiece and client.

If the tape and the system don’t match, it can cause damage to the system or not hold as well. If the tape doesn’t match your client, it can cause discomfort or irritation. Finding the right tape is one of the best ways to keep clients coming back.

To simplify finding the right tape, here are a few guidelines to consider for each system type.

Polyurethane Systems Polyurethane systems blend with your client’s skin tone. They can be customized to match the client’s skin exactly. They’re made out of silky rubber, which helps create a natural look.

Poly systems tend to be really strong and opaque, so most tapes will work. But to help you narrow it down, here are some things to bear in mind when looking for the right tape.

With poly systems, you’ll want a tape that: ▶ Is gentle on your client’s skin. ▶ Leaves little residue. ▶ Doesn’t hold for too long (few clients want to wear these for more than a week).

With the opacity of these systems, you won’t have to worry about the tape being too shiny. So, regardless of the tape finish, it will still work with a poly system.

CONTINUED ON PAGE 9 THE LINK MAGAZINE

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Mesh Units

▶ Are good for sensitive skin.

Mesh is a larger category that encompasses two different system types. These two types are very similar but have enough differences that they require different tapes.

So, let’s talk about them individually.

▶ Are gentle on systems.

Full Lace

This is the largest category of hair units, combinations are probably the most common you’ll see. They include a variety of inexpensive mesh systems.

Full lace units can be the most difficult to find the right tape for. They are incredibly delicate, being made fully of lace. Plus, the scalp shows through these systems. This creates a natural look but also means that a shiny tape will show through.

For full lace, you need a tape that: ▶ Is very gentle on systems. ▶ Can hold for long periods of time. ▶ Is dull. ▶ Doesn’t leave much residue.

Monofilament As the less expensive partner to full lace, monofilament systems are popular. They’re made with a blend of polyester or nylon and lace-like materials. They’re an excellent choice for clients with more delicate scalps.

Monofilament systems have similar requirements as full lace systems. They need tapes that:

▶ Have little to no shine. ▶ Have a flexible carrier.

Combinations

Lace Front Aptly named, lace front units are made with lace solely along the front hairline.

This helps create a natural-looking hairline without the hefty price of a full lace system.

With lace front systems, it’s best to find a tape that: ▶ Is thin enough to help create a natural hairline. ▶ Is gentle on the lace. ▶ Doesn’t shine through.

Welded Lace The tightly woven mesh that makes up a welded lace system is great for creating a natural-looking hair part. Many people love these systems because of their natural look and how easy they are to style.

To create a good look with a welded lace system, you’ll need a tape that: ▶ Is kind to the client's skin and the hair system. ▶ Can keep hold for an extended period of time. ▶ Doesn’t have a shiny finish.

French-Drawn Finally, we’ll look at French-drawn units.

These are made of three layers of material, alternating layers of glass-silk and Swiss lace.

They are widely considered to be one of the most comfortable kinds of systems available.

The comfort of French-drawn systems is one of their biggest appeals, so selecting a tape that maintains that comfort is crucial.

Choose a tape that: ▶ Is dull. ▶ Has a flexible hold. ▶ Is kind to skin.

While we believe that each of these recommendations can optimize the hair system experience, everyone is different.

It is possible that our recommendations won’t work for some clients as well as others. Experimenting to find the right tape is a great way to keep clients coming back.

When you work with your client, you will be able to find the perfect tape.

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It's Time to Talk About Lash Extensions and Allergies

By Erika Ross, Reverie Beauty Co., Nashville, Tennessee The technical term for an allergy to lash extensions is contact dermatitis, which is a skin reaction in response to exposure to an allergen or a chemical irritant.

With lash extensions, contact dermatitis causes both eyelids to become swollen within 12-24 hours of application — more swollen than if you spent the night crying. Unlike atopic dermatitis, there is not necessarily a predisposition to allergic disease. With lash adhesive, there isn’t a way to tell if a person is allergic beforehand, even with patch testing.

It is not an infection, it isn’t the eyeball itself reacting, and it is not contagious.

If someone is allergic, the allergy will present after three exposures. These can 10

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be over any period of time, including months or years. It can even present in a client after long repeated use. It can develop at any time, not unlike many allergies.

The point is that it often does not present after the first or second exposure. If a client has had lashes applied once or twice, they may still be allergic.

The reason it takes at least three exposures isn’t fully understood. The idea is that since the exposure is to such a tiny amount of adhesive each time, it takes a while for the body to have an allergic response.

The allergy is the skin reacting to the solvent in the cyanoacrylate, which is the main adhesive ingredient in the lash adhesive. The fumes from the adhesive can be irritating if a client opens their eyes during the application, but it is not the fumes — or vapors — we are allergic to.

Deep Dive into Cyanoacrylate Cyanoacrylates have been around since the early 1940s and were initially found to work well in closing and containing soldiers’ wounds on the battlefield. Today, they exist as a family of strong, fast-acting adhesives used in the industrial, medical, and household realms.

In the simplest terms, there are industrial cyanoacrylates and cosmetic cyanoacrylates. The most common type of cyanoacrylates used in the beauty industry has been made safe for use with lash extensions.

Cyanoacrylate adhesive is composed of acrylic resin. The main ingredient in cyanoacrylate adhesives is cyanoacrylate itself, which is an acrylic monomer that transforms — in a process called anionic polymerization — to a flexible, plastic state after being exposed to moisture and curing. Once cured, it becomes inert and is waterproof.

Cyanoacrylates can only bond with a natural lash when there is moisture present, which is why I perform a lash bath and use a sensitive saline solution at the end of every service to speed up that process and wash away any remaining solvent, as well as any residual makeup, dirt or debris.

For the Allergic, What Next?

ointment or creams are NOT safe for the eye area and can cause cataracts.

The best results in using dexamethasone have been seen when the ointment is applied the night before the appointment, and immediately after. I rinse clients' eyes, give them a good lash bath, and apply it directly after. Some clients can use it for one to three additional days, depending on how severe their reaction is.

Regarding Patch Testing An allergy is not immediately known upon first exposure. Because it takes repeated exposure, the only way to do a patch test is to apply a few extensions to each eye a month apart, three separate times. This, however, is not foolproof because the tiny amount of adhesive used to do this would unlikely cause any reaction unless the client was severely allergic.

If your client has the allergy, your skin is allergic to the solvent in the cyanoacrylate. Some people believe we can be allergic to either the cyanoacrylate or the carbon black pigment used to make the adhesive black.

However, as of this writing, there is no study found outlining a carbon black allergy.

Because of this, any lash adhesive, including sensitive If you like to get nerdy, the process of curing is actually really interesting. When any amount of moisture is present, and clear, that is used on a clithe molecules in the cyanoacrylate glue will react with the ent who is allergic will produce moisture on the lash and in the air to form tight chains some degree of allergy. I have between the natural lash and the extension. seen minimal to severe reactions. It just depends on their In the bottle, it exists as single molecules in a liquid form. allergy level.

Once those single molecules make contact with water, which essentially happens once it leaves the bottle, the Roughly 3-5% of the populaprocess of anionic polymerization begins. When it comes tion is allergic. Doctors agree into contact with this moisture, or hydrolyzed/hydroxide with this percentage and studions, it links up to form long polymer chains that cure into ies have confirmed the figure. a hard, yet flexible solid.

The good news is there is

The Chemistry of Curing

relief and a client can continue getting lash extensions when following the proper protocol.

This material, bonding the natural lash and the extension together, is virtually weightless when applied expertly, as a tiny yet powerful amount is used causing the extensions to bond and last.

I am not a doctor and cannot give medical advice. However, I can recommend what has been successful throughout my years of lashing and dealing with the allergy. I do advise you have your client contact their doctor, an ophthalmologist or optometrist while having the reaction. They can prescribe a topical steroid, typically dexamethasone ointment. I refer clients to a physician who specializes in cosmetic and reconstructive eyelid and facial surgery and knows the allergy well. I suggest clients tell the doctor they think they have contact dermatitis on their eyelids as a result of exposure to the cyanoacrylate in the lash adhesive. Dexamethasone is safe for the eye area. Over-the-counter hydrocortisone

There has been additional relief seen when a client also takes an antihistamine the night before or the day of the appointment as well. However, there haven’t been any studies proving this can help mitigate contact dermatitis.

It’s also important to note that typically the allergy doesn’t go away. However, in certain clients, it has been known to lessen over time. It's possibly just their body getting into formation with what your mind wants to do, but more likely it’s just the body getting used to it.

Patch testing on the arm or behind the ear is also not advised. The skin on our eyelids is different from the skin on the rest of our bodies. It is more fragile and is anticipated to be easily irritated. A patch test in another area would likely provide a false-negative result.

Practices to Avoid if You Have the Allergy It is not advised to have the lashes removed after an allergic reaction. This is because a solvent is needed to break down and dissolve the bond.

In essence, the solvent melts the adhesive and can cause a secondary reaction. It will get worse before it gets better.

Here are some other options to consider:

Let the allergy run its course.

The swelling may get worse, but it will dissipate. Note that a reaction will still occur at every fill. If this option is desired, it is recommended to wash lashes twice daily.

Lashes can be physically removed without the use of a solvent. However, this is not recommended. It is uncomfortable to have new lashes removed manually because the adhesive bond is strong after a new set or fill. The eyelid skin is also swollen from the allergy making it especially difficult to provide a comfortable removal process.

With that said, a prescription will always be the first recommendation.

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Whoa!

By Jeanne Beirne, Founder and CEO, Tabengin Consulting Ahhh, the first flutters of excitement setting up your social media account. It can be exciting and you're building your brand presence.

But let’s review the things you should not do — and how to correct them if you have.

Buying Followers It may seem tempting but buying followers can ruin your accounts and it is just bad karma.

Why is it bad for your account?

Buying followers is against Meta's (Facebook, Instagram) terms of service. In the worst case if identified, Meta could shut down your account, and best case your engagement and reach are diminished.

Remember: Engagement is key to how Instagram’s algorithm displays posts to users.

Without real followers to engage with your content, your posts are essentially hidden from everyone except your audience by the algorithms. This means your posts won’t show up in places like Instagram Explore, or your real audience’s newsfeeds.

It is close to impossible to measure how well your ideal audience is connecting with your content if a high percentage of that audience isn’t real. This creates challenges for you or your social media agency in identifying what content works and doesn’t work.

5 Things NOT to do With Your Social Media Presence

Also, those bots/bought followers may be the identity of a real person and use stolen images and names. That’s the bad karma.

What you can do: If you have purchased followers you have three choices if you want your social media to work for you: ▶ Remove the bots/followers (carefully, 100 a day max). ▶ You may have to start over with your account. ▶ Use your account for brand awareness only with no expectations of any traction.

Sales, Sales, Sales All the Time While it is good practice to promote new products and services regularly on social media, don’t overdo it.

You want people to choose to follow your social media account and no one wants every post to be an advertisement.

This is especially important with the new Instagram feeds of Favorite and Following where your audience can choose what they see in their feeds. People can choose to unfollow or mute you if there isn’t something special to your content. Each of you has products and services that enrich people’s lives. Lean into that.

What you can do: ▶ Diversify your content and CONTINUED ON PAGE 15 THE LINK MAGAZINE

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be entertaining, educational, and engaging. ▶ Showcase products and services in every post but do it in clever ways that aren’t overly salesy.

Hashtags or Just One Sentence in Your Captions Yes, the post imagery is important but so is the caption.

Captions are keyword-driven and an SEO opportunity. Your captions should all have a hook, keyword-driven caption, and a call to action in every post as well as hashtags that partner with your posts.

What you can do: ▶ Do not use generic or big hashtags. ▶ Do not use a majority of tiny hashtags and way too specific ones. ▶ Stay away from hashtags with under 50,000 engagements because they tend to be dead and do not generate traffic. ▶ Most hashtags should be between less than a million and greater than 100,000. ▶ Do an audit every quarter to ensure you are using good hashtags.

Limiting Yourself to One Social Media Platform You should have two social media platforms and maintain a presence on them. Do you know which are the best social media platforms for your business and your ideal client?

As your first platforms, consider an Instagram and Facebook combination as a good starting point since they have an easy pass-through for content. Facebook is the most used social media platform worldwide with over 2.9 billion monthly users.

Instagram had over 1 billion users worldwide in 2021.

After you have identified the platforms that work for you and your ideal clients, go all-in on those before you add additional social media channels.

Confusing Your Business Account with Your Personal Account There is a balance between your business personality and who you are in your personal life. Judiciously pepper your personal life into your content. Your business profiles are about creating content for your audience and what they want to know, learn, and be engaged by. In most cases, a photo of your coffee is not the content they want unless it is linked to your business. Showcase stories about your Day in Your Life starting with your coffee through your workday and how you close your day out.

Your takeaway to implement immediately for better social media presence: Don’t buy followers Don’t be sales, sales, sales all the time Don’t just have hashtags or one sentence in your captions Don’t limit yourself to one social media platform Don’t confuse your business account with personal account posts THE LINK MAGAZINE

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Rosario Greco

Rosario Greco Styles Ltd. Port Perry ON, Canada "It was amazing to be interviewed by our local community publication.

When Scott asked me to talk about hair loss for a feature article, it resulted in a huge change for our hair loss business, increasing our clientele base tremendously. Training to become a certified trichology technician through Capilia, along with attending multiple IAT and American Hair Loss Council conferences brought me to the next level as a professional hair loss specialist."

Science Catches Up To Sci-Fi

By Scott Mercer, Focus on Scugog, Port Perry, Ontario, Canada Ah, yes, I remember my first gray hair.

“I don’t care what color it turns,” I told a friend at the time. “So long as it stays in my head.”

Funny thing about hair: Its absence has no effect on a person’s mental or physical functioning, nor does its loss create inconveniences like those associated with declining hearing (“Pardon…?”) or sight (“I swear my arms used to be longer!”).

Instead, hair loss is an emotional issue, whether its cause is the predictable outcome of chemotherapy or the result of medical conditions or genetics.

As a certified trichologist – the name for the science of hair and scalp – Rosario Greco understands both these diverse causes as well as the strong emotions, which accompany them. Rosario was already an experienced stylist operating his own Port Perry salon when he began the study of trichology several years ago.

“I’d dabbled in hair loss prevention and restoration,” he said. “So I had an interest in trichology. When I saw that there was nowhere in our area where those services were offered, I set out to learn more.”

Formal education, he soon discovered, would not be available nearby.

“I had to go to the U.S. to study. It’s that specialized.”

Rosario likens his hair loss education to that of a doctor.

“I’ve studied for seven years, and still have formal learning to do. It’s both an art and a skill,” he said.

A trichologist, he says, works hand in hand with the client’s dermatologist. “I analyze the scalp and hair, while the dermatologist will look at the internal causes.”

Among the many potential causes of hair loss, some are well known, others not.

“You probably wouldn’t think of it as an obvious factor, but stress is a big-ticket cause of hair loss. Daily stress, yes, as well as a specific trauma in someone’s life. Or a person’s CONTINUED ON PAGE 18 THE LINK MAGAZINE

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hormones may be imbalanced — that reason’s common in menopausal women — or maybe someone’s lacking in iron.

“There are also scalp disorders. If your scalp’s oily, dry, or you have a condition like psoriasis, it can lead to hair loss. Alopecia — where a person’s present, regrowth is possible. But I can’t ‘plant a seed,’ I need to have that starting point.”

Based on his observations under the scope, Rosario will create a three to four month program.

“The client returns at the end of that time,” he said. “By then, I’m able to accurately assess if the program’s working. I change it, if necessary, and continue to monitor progress. Overall – and of course, every person’s body will react differently – restoration will take six months to a year.

This process is a long-term fix.”

A restoration program may include lotions. Other times, Rosario will recommend laser bands, which stimulate the blood vessels in the scalp.

“We have many more and better tools than we had available even five or 10 years ago. We just need to raise awareness.”

And at the same time, reduce stigma.

“A lot of men don’t want to talk about hair loss, because it’s stigmatized. Men make up less than half of my clients. But in some cases, their situation can be remedied,” he said.

Rosario points to a change in male attitudes among generations.

“I’m seeing more younger men, teenagers even. As soon as they detect hair loss, they Google the topic and learn that there’s scientific help available. I can slow the rate of loss or begin a program of restoration.

Younger men are more open to seeking help. But with the older generation, I hear more of a ‘whatever’ attitude.”

Not every client can have his or her hair restored, he cautions. But those who do experience positive results make Rosario’s work gratifying. “I love what I do,” he said.

“I find it very rewarding when I’m able to help my clients — whether they need preventative, restorative, or with wigs, weaves and hairpieces.

“I’ve had cases where the client has walked out crying tears of joy after successful treatment. You don’t realize how important that aspect of a person’s look is to him or her until you give it back.

“Those are the moments when I know that I’ve really done my job, and the time I feel best.”

For generations, recovering a head of hair seemed like the stuff of science fiction.

But no more. As it is with so many medical conditions in the modern world, science has caught up with science fiction. The impossible has become possible. Just ask Rosario: He helps to make it happen nearly every day.

EXPERIENCE THE

DIFFERENCE OF

By Bernard Ory, Owner, The Profitable Stylist, Slidell, Louisiana After being in the industry for 30 years, I have been to many traditional “hair shows” with hundreds of vendors. I learned and experienced a lot, but there was a big difference when I attended last year's American Hair Loss Council, HairNow 2021 event in San Diego.

I will admit, on the surface, I was a little apprehensive at the size of the crowd compared to the ticket price, but quickly realized how serious the attendees are about moving forward in their businesses. At a traditional hair show in the past, before our, “new normal,” and depending on what show you went to, there could be between 20,000 and 80,000 stylists attending, depending on what show and city you are attending.

At the AHLC's conference in San Diego, there were fewer than 1,000 in attendance, but the level of professionalism and quality of education was completely different.

Don’t misunderstand me, I love a huge show, but for different motivational and educational reasons.

Meeting other business owners, and sharing ideas and experiences during the conference’s covered meals made the conference much more valuable. While getting muchneeded help from some who have been in the business much longer, I was also able to share with newer stylists who were just getting into hair replacement.

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When I became a stylist about 30 years ago, I was always on this journey to grow and help more clients get the specialty services that cost a bit, so I could make more money. At first, it was more about making money to support my growing family, but soon after I realized that fewer stylists get trained in the higher end, specialty services and there is less competition at that level. That makes you more appreciated and valuable to the clients getting these services. What a great feeling! Hair extensions and hair replacement services changed my life and the lives of so many of my clients.

The next big life changer for me was beginning to educate stylists on how to do hair extensions and hair replacement, as well as becoming a distributor of hair extensions.

This put me in the position of seeing hair shows and education from a different perspective — the vendor side — as well.

I was told by a friend, Jay Benjamin, with Jon Renau, that I needed to be at the AHLC conference. My first thought was that I’ve been to a few hair replacement meetings and educational events over the years and haven’t really been impressed.

Sure, I always learn a little something, but I just wasn’t excited. I decided to attend and check it out and see what the conference offered and to see if I would want to also participate as a vendor in the future.

A large hair show supports most of the things we learn in hair school, like cutting, coloring, some skincare, and all the products to support those skills. There would also be a

few marketing and sales classes. Most stylconsultation. One client brought a few ists are there for the motivation and hope to friends for support. Between those three find something new and exciting to change extra friends and the other consultation, I their lives and possibly their income — and sold more than $2,000 in wigs in two hours some do, but it's more about the experience. with only a laptop and images on a website.

In my opinion, most stylists, as a whole, I also ordered five more wigs for my mom to are more creative-minded than businesstry. She kept three. minded. Don’t get me wrong, that’s not a During that conference, I also met a new bad thing, we need marketing company, both. I believe that’s enCompass. We why the right parthired them to update nerships, between and redesign our a creative and an local salon website analytical person, as well as create a can do so well. marketing campaign On SATURDAY enjoy the opportunity for our hair replaceThe AHLC to see simultaneous demonstrations while networking with industry ment and extenconference is on a experts.

And of course, the trade show sions. As a result, different level. The floor will be open all three days. On we have had new sorts of classes and Sunday and Monday, we will have our clients every month services offered are popular one-hour sessions. since we started, not taught in most ahlc.org/annualconference including wig sales, hair schools. This See our conference ad on page 24. extensions, hair organization brings replacement, and together the top more regular salon distributors in the services. Then there “add on hair” sector, was the new partnering with Shanna Moll which is a win-win for all involved. in long hair bonding for online education.

The attendees comprise the most serious Still to this day, I’m in communication with a business owners and forward-thinking stylfew others met at the conference, that may ists, ready to make result in future busichanges, spend ness relationships. money and learn The AHLC pronew ways to do and vides a few meals, market this almost WHO: American Hair Loss Council which encourages secret service.

WHAT: HAIRNOW22 networking in an Attendees, like WHEN: SEPT. 10-12 intimate setting.

WHERE: The Westin Charlotte me, are happy to This was an excelCharlotte, North Carolina find new ways to lent opportunity grow. For example, to trade ideas and To register, go to: I never thought I experiences. ahlc.org/annualconference where would be interested you will be able to ensure your AHLC Because of my in wigs, but my membership is active, book your hotel great experience mother lost all room at The Westin Charlotte and networking, learning her hair recently. register for the conference. about new products, Of course, I fully and meeting new expected to make people and vendors, a full head custom I decided this is a great opportunity, not system for her, but she said, "No, I want a only for me and my staff, but also for me wig." I was compelled to contact Jay, at Jon as a vendor.

Renau, about her wig choices. A few days So yes, we will have a booth at this year's later, I found myself doing two consultaAHLC, HairNow 2022 Conference in Chartions with clients, and he was nice enough lotte, North Carolina. See y'all there. to FaceTime us and guide me through the

New This Year

Fast Facts

VENDORS •

Amani

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Georgie/Xtensify

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NHLMA

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CRLab

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Tabengin Consulting

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International Hairgoods

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Atlas Digital Marketing

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On Stage Hair Extensions

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Hair Visions International

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Studio You

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Jon Renau | Easihair

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Vapon

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Hi-Mo

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Rush Hair Replacement

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Milano Collection

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Nova Hair Systems

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Max Adhesives

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Children With Hair Loss

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Boot Camp Training

Focuses on Whole Experience

Live models bring depth to learning sessions

By Kelly Carson, Editor, The Link Magazine If you truly want to do a deep dive into hair replacement and hair extensions, you need one thing — your hands.

Since there is no "one-size-fits-all" solution to hair loss, Lylanda Edwards, owner and trichologist at Gabrielle’s Salon & Extensions Boutique in Austin, Texas, developed a training program — a boot camp, so to speak — to give stylists realworld experience dealing with clients.

"It's an interesting twist to education," Edwards said in a recent telephone interview with The Link. "We create a simulation, a real salon setting for our team where we perform training and technical instruction. They do hands-on training with live models to overcome fear and build confidence."

Edwards' studio offers a full suite of services, including extensions, nonsurgical hair replacement, a trichology center for hair loss, and salon and barbershop services.

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THE AMERICAN HAIR LOSS COUNCIL

ANNUAL CONFERENCE

3 DAYS OF HAIR RESTORATION EDUCATION

SEPTEMBER 10-12 THE WESTIN CHARLOTTE

ahlc.org/annualconference/

TICKETS: YOUR 3-DAY TICKET INCLUDES:

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* Registration requires AHLC Membership and The Westin Charlotte Hotel Reservation Confirmation Number

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All Classes & Education 27 Industry Vendors Live Demonstrations All Meals & Saturday Special Event

THANK YOU TO OUR 27 PARTICIPATING VENDORS

CONTINUED FROM PAGE 23

The seven members of Edwards’ team span the experience spectrum from new talent and apprentices to master hair extension stylists and colorists.

“All technicians are licensed and have been educated in the Gabrielle’s Advanced Training Program,” Edwards says on her company’s website www.gabriellesaustin. com . “Many have also received numerous brand certifications.”

The training sessions themselves have a different feel than most. It's a "fun, spicier environment," Edwards said, that will appear at first glance to be something totally different. You will hear music and

"We try not to work on mannequins because we want consistency and we want feedback from live models," Edwards said.

The models are volunteer clients and family and friends. Some stylists will bring their own models to the training.

Edwards offers traditional teaching ― videos and other self-guided training ― but said the boot camp setting "makes it real."

"There is no one solution for every client. What the boot camp reveals to participants is that every client is unique and that everyone has a slightly different solution. We all learn from seeing solutions." she said.

We try not to work on mannequins because we want consistency and we want feedback from live models.

Lylanda Edwards there will be food. After all, Edwards is a Mississippi native living in Austin. The combination of music and food is a given.

"It's a different kind of energy, very engaging," she said. "There are so many ways for participants to interact (during the training) including roundtable discussions, role-playing, and live customer scenarios.

We want clients to speak up. If we are creating discomfort for our clients, we want to know about it through our on-the-spot evaluations."

The boot camps are intimate — only three to six stylists per session. Using live models offers opportunities not found in traditional training settings, she said.

And while the training sessions are designed to bolster technical skills, another more subtle lesson is being taught.

"Participants learn how complex things are, but they also learn they need to have a clear vision and an understanding of an individual's needs," she said. "In our boot camp, we cater to the emotional well-being of our stylists. We offer a blueprint and that blueprint will help get a stylist through tough times and meet those strenuous demands. We want stylists to focus on their emotional output. They have to express empathy. They have to connect the dots by understanding the complexities of what we do. We don't just get in there and do hair. Empathy motivates the stylists to understand and to really want to meet when where their needs are."

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Hair Loss Pros with Empathy Have Superpowers

Listening and Understanding Lead to Answers and a Career

By Hannah Reid, Founder of Perfectly You, Los Angeles, California and Sarasota, Florida “Did you know that what you have is called trichotillomania?” Those were the words that changed everything for me.

You see up until the day that I heard those words, when I was 18 years old, I had been pulling my hair out not knowing why, what was happening to me, or if there was anyone else out there that had ever experienced what I was going through. @hairadditionshannah Hannah@perfectlyyoucommunity.com

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It all began when I was 12 years old after my father died and my mom got remarried to a man who was abusive in more ways than one. I began pulling my hair out when I was sleeping and awake. That’s right, you heard that correctly, I was also pulling in my sleep.

Trich can be different for many people, but less than 10% of people pull in their sleep and when they do it is usually is caused by some form of trauma. I was one of them.

My mom began taking me to different doctors and psychologists to figure out what was wrong with me.

We didn’t get any answers. No one could give us a name for what I was experiencing, and when they did try to say what they thought was going on, it was wrong. It did more damage than good. They told me and my mom that I was basically a cutter, and my hair pulling was fully intentional. This was 22 years ago, so there was no social media, no articles we could find, and no one who knew anything about trichotillomania.

Even if you have never experienced hair loss yourself, all of us have had things happen in our lives that we didn’t understand, that made us feel alone, misunderstood, scared or even hopeless. Many of us have been through trauma, depression, or abuse or had someone close to us go through it.

If you're finding it difficult to empathize and relate to your clients, next time before your client comes in, try remembering a time in your life that made you feel hopeless or less-than. Ask yourself how you would want to be treated? Do that for your client.

I know those emotions can come easier for some than others, but I believe everyone is capable of it. There are some practical things that you can do to create a safe environment for your clients:

When I was 18, I ended up going to a hair appointment with my friend Amber. I had no idea she had hair loss and was wearing hair replacement herself, until the day I was babysitting her kids, and one of them almost knocked off my horrible wig.

She told me about her hair and invited me to come with her to a place she said helped women with hair loss like us. When I went into this appointment with her I was beyond anxious and nervous. I had been let down so many times before seeking help that I didn’t want to get let down again.

And I never told anyone about my hair loss besides my best friend and now Amber, and I definitely never let anyone see my head without my wig on.

The woman who came into the room with us to talk to me was the owner of the salon, Bobbi Russell. I told her about what I had been going through with my hair, that I knew I sounded crazy, but I didn’t mean to pull my hair out. She asked if she could see my hair, and I pulled the wig off feeling like I was about to be sick, I was so ashamed.

She sat in a chair so we were on the same level. She had an understanding nonjudgmental look on her face when she spoke to me, and when I pulled off my wig crying, she gently put her hand on my leg, and asked, “Hannah, did you know that what you have is called trichotillomania?”

My jaw hit the floor. For the first time in my life, someone knew what I was going through and I had a name for it, which meant someone else had been through what I experienced. She explained to me what trichotillomania was and said that there were thousands of people just like me and that she had several clients with it.

My prayers had been answered, I was no longer alone, and I finally had answers. I

would later go on to work for Bobbi Russell.

I opened my own salon, became a hair loss educator, and had incredible work experience and opportunities in Los Angeles, where I got to meet and help hundreds of women just like me. It ended up being the most rewarding and fulfilling career that I ever dreamed possible.

And it all started because one woman who specialized in hair loss made me feel heard, understood, and not alone. She was able to give me help and answers that no one else could.

That is the incredible impact that we as hairstylists and hair loss professionals can have on our clients, every single day. Had I gone into the salon that day and had someone simply tried to make a product sale, or had I been belittled or dismissed I would have never been properly educated about my experience. Things could have gone in a totally different direction.

Every time I have a client I'm helping, I remember what it felt like for me that first time I walked into the consultation. It's easy for me to be vulnerable with them and hear them because I've walked in their shoes, I've been through their pain. I have experienced some of the most precious moments of my life in that room with these women, and some of them have become some of my closest friends. Our culture so often pushes that vulnerability and empathy is weakness, but I believe empathy is a superpower.

▶ Have a quiet, private space to meet.

Remember, you may be the first person they've spoken to about hair loss. ▶ Be on the same eye level as them when speaking. Don't stand above them. Don't stand behind the chair and speak to them while they are looking in the mirror. ▶ Listen. Don't go into a consultation thinking about a sale or assuming you know what they need. Listen carefully and don't rush.

I have attended many classes about marketing and sales, but I never heard a single person talk about the importance of having empathy. When you put your client first — when your client feels loved, heard, and understood — I promise you will have a client for life. There are many places that sell wigs, and help people with hair loss in different ways. What sets you apart is you.

Your technical skills, the environment of your salon, and your knowledge and quality of services and products all work together to grow that relationship.

I believe we as hair loss industry professionals have one of the most amazing jobs out there. We get to help people not only feel beautiful on the outside but also on the inside. We have the privilege of helping some of these people through cancer, and some of the hardest times of their lives. We have the privilege to be that hope and that light for someone who really needs it. How amazing is that?

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“Beauty is a form of genius it’s higher, indeed, than genius, as it needs no explanation.”

Oscar Wilde

STOCK AND CUSTOM HAIR ENHANCEMENTS & ACCESSORIES COOPERATIVE VISION + BRAND ARTISTRY + DIVERSITY + EDUCATION + MENTORING

Sherri Renée & Co. | 25 Crossroads Drive, Ste 190, Owings Mills, Md 21117 sherrirenee.com | 844-265-4637

Photography / Roy Cox Studios + Makeup / Lexi Martinez + Sherri Renée Creative Team Sherri Renée / Gwendlyn Fields / Erin Elliot / Hannah Miller / Kelly Entwistle / Jarod Miller

National Hair Loss Med Aesthetics talks about the importance of microscopic evaluations for hair loss treatments

Why should you microscopically evaluate your clients?

When determining hair loss, the first place to look is to the scalp, however, what you see with the naked eye is not the full picture. A microscopic scalp evaluations is a simple, noninvasive, rapid and efficient technique for measuring hair follicle activity. How can incorporating scalp evaluations with a microscope drastically improve your hair practice?

A microscopic evaluation of the scalp involves the use of a trichoscope to look 50-200x’s closer than one’s eye alone can see. Use of this tool during an evaluation can help you discover abnormalities of the scalp, compare normal hair density VS. miniaturized follicles, see current inflammation, active hair loss, areas you can reverse and where the next bout of hair loss will be. In most cases, it is possible identify the cause of hair loss by the time your client leaves your office, and can leave you with a realistic expectation in how you can help with hair goals. Learn how to use this tool in your practice, and receive customized training on how to further your business and hair loss practices.

DIAGNOSTIC TOOL Microscopic evaluations through a trichoscope can be a diagnostic tool used to determine type of loss. Things like inflammation, abnormalities, and density of the hair can all be identified by looking in the crown, temple, and donor regions of the scalp. For example, if miniaturized follicles are observed, this determines genetic alopecia, and can then be treated accordingly.

TOP HAIR LOSS EDUCATORS

Above: Before and after microscopic images to show decreased inflammation of the scalp after hair loss treatment and tracking. By directing your client in the right direction, you can get fantastic results.

Participate in NHLMA Academy in our customized two day courses and receive a complimentary microscope to use in your own practice.

Email code AHLC to education@nhlma.com for more information.

For further questions regarding your clients growth, email inquiries or photos for more information education@nhlma.com.

SETTING REALISTIC EXPECTATIONS

ENCOURAGEMENT AND TRACKING PROGRESS

Microscopic evaluations can build expectations for what we can achieve. For example, the eye alone may see a bald patch on the scalp.

However, microscopically, that area may contain sprouting fine hairs.

Knowing what areas have active hair loss, combined with being able to foresee where the next bout of hair loss will occur helps manage expectations for recovery.

As patients undergo proper treatment for their specific type of hair loss, at each follow up visit, more microscopic evaluations should be performed to track progress. Results shown at a microscopic level can both encourage clients and reaffirm the success of their treatment as follicles appear thicker, more pigmented, and the scalp less inflamed.

602-283-2355 | www.nhlma.com

The Emotional and Psychological Effects of Hair Loss in Children

How Childhood Hair Loss Affects Children and Their Parents - and How to Approach It

By Regina Villemure, Founder of Children With Hair Loss Hair loss in men and women is welldocumented, but hair loss in children is not as well known. There are thousands of children every year who are diagnosed with hair loss for any number of

reasons, including alopecia, cancer treatment, burns, rare diseases and disorders, trichotillomania…the list goes on.

No matter what the reason for childhood hair loss may be, for children, it can be unbelievably devastating from both an emotional and psychological perspective.

Few children are able to accept their hair loss. Some don't have hair on their head or have eyelashes or eyebrows. They look different – and looking different is oftentimes not accepted.

You may have heard the story of Rio, a 12-year-old girl who had hair loss and was ridiculed and bullied at school and elsewhere. Just a few weeks ago, she committed suicide.

Unfortunately, Rio is far from the only child with hair loss who has committed suicide. We have had recipients in our hair replacement program at Children With Hair Loss who have openly talked about the teasing, wig pulling and other cruelties CONTINUED ON PAGE 32

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they experience on a daily basis that lead to their thoughts of suicide as a solution to stopping the bullying. We are well aware of the emotional devastation and loneliness that sparks these thoughts and actions, and we do our best to ensure that Children With Hair Loss is a safe space for children and parents to share and work through their struggles.

For children with hair loss and their parents, the emotional roller coaster is an excruciating experience. Parents tell me stories of the ebb and flow of their child’s hair loss. One day, their child’s hair falls out, and they endure the initial devastation of that experience. Then, in a few months or a year, their child’s hair will grow back, and they get caught up in the excitement of finally returning to ‘normal.’ Then, maybe a year or two later, the distraught parents reach out to us because their child’s hair is falling out again, and they experience the heartbreaking realization that the family may need to deal with the issue on a long-term basis.

We had a young teenager in our program who had bone cancer and as a result, had to have her leg amputated. While her father was telling me her story, he began to cry when he said that, because of the cancer treatments, she had experienced hair loss, which was more devastating for his daughter than the loss of her leg.

Many of us can’t imagine that hair loss would be more devastating than the loss of a leg, but that’s the reality for many children because so much of one’s identity is associated with hair, one of the first things others notice and judge us by.

Every time we put hair on a child and turn them toward the mirror for the first time, it's a life-changing experience – not only for the child but for us as well. They initially sit in the chair with their head down, not wanting to speak, until they look in the mirror. Their eyes light up, a bright smile creeps onto their face, they sit up straighter, and you can actually see the confidence returning to the child.

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their child smile again – sometimes the first time they’ve seen them smile in months.

Giving hair to a child seems like such a simple gesture, but it makes all the difference to a child. They regain their identity, their self-confidence, and the will to make it through their hair loss journey because they feel good and look like themselves again.

Children’s Hair Loss: The Emotional Toll on Parents Children’s hair loss can affect parents just as much as their kids. There is often an overwhelming sense of guilt, worry and absolute helplessness. They want to take care of their child and make the emotional pain go away, and there is absolutely nothing they can do to make it better. They feel like they can’t help their child. So, the reality is that a child’s hair loss journey is an entire family’s hair loss journey, and parents need just as much support as their children.

Many parents have expressed to me that they are secretly worried that their child has possibly contemplated suicide. We interact with people (children and adults) who are at their most vulnerable, and we constantly keep this in mind in order to provide the most empathetic services to them as we can.

Helping Children With Hair Loss At Children With Hair Loss, we have dedicated ourselves to the mission of helping children and their families by supplying

them with top-quality human hairpieces and wigs so they can just be kids. This is why we recruit hair replacement specialists and salons across the United States to partner with us. We supply the annual hair replacement to the child, and we work with our Salon Partners to provide fittings and styling throughout the year at no cost to recipients in their area.

Our promise to each of our recipients is that they can come back to us once a year and get a new hair replacement package at no charge. Knowing this helps families feel secure, and that they can live their lives without the worry about how they’ll be able to afford new hair replacements as the size of their child’s head grows, and as their style changes throughout the years.

Support Groups for Children With Hair Loss On the first Saturday each November, we host our largest fundraiser of the year – our annual Charity Ball & Fashion Show that features many of our recipients from across the country.

We kick off Charity Ball weekend on Friday night with a private VIP Party for our recipients and their families at CHWL headquarters. The evening is designed to provide a casual and social atmosphere for the kids to catch up with each other and share stories – while their parents do the same. For many families, Charity Ball weekend is the only time they’re around people with similar experiences, so it’s a great opportunity for them to feel a sense of community.

During our VIP Party, recipients have their hair replacements styled and nails painted, and they choose runway fashions and practice their model walks for the Fashion Show that they’ll participate in at the Charity Ball on Saturday evening.

At the hotel where our recipient families stay for the weekend, we provide classes for kids and their parents to help them learn more about styling and care for their human hair replacements and how to enhance their eyebrows and eyelashes. Our eyebrow and

their parents. When that happens, I excuse myself for a few minutes to get composed (or “grab something from the back”), then I return with a smile and showing the confidence that they need to see in the moment.

We’re doing tough, but life-changing work.

Helping Our Recipients Find Their Style The relationship we hold with each of our recipients is of the utmost importance to us. All of our recipients and their parents know that they can call and talk to us about any questions they may have. We respect their wishes about what color and style of their hair replacement. We work in a collaborative effort with the child, family and Salon Partner stylists to achieve the best result for the child.

It is also important that the child knows how to care for their piece so that it stays fresh and beautiful throughout the year. We work with our Salon Partner stylists to ensure that the child has an understanding of how to make it last and keep it looking good. It's important that they know the different ways to wash, curl and blow-dry their hair.

Stylists at our Partner Salons have told us what a good feeling it is for them to help our recipients and knowing the quality of human hair replacements and services we provide them. lash class is hosted by Occhi Lash & Brow Studio from Chicago and the hair styling and care class is hosted by Diana Ford, a hair replacement specialist from California.

Our Special Guest, Kayla Martell, Former Miss Delaware and Hair Loss Mentor, spends time with our kids throughout the weekend, sharing her own hair loss story, and providing a tremendous amount of support to our recipients and their parents.

There is never a shortage of shared stories, tears, laughter, and pure happiness during our VIP Party and Charity Ball Weekend!

We also host a private support group on Facebook that is membership-based, limited to our staff and recipients and their parents. The group provides a safe space for them to interact and share their stories with each other throughout the year.

Salon Partners: How to Help Children and Their Parents Salon staff should have an understanding that if a child with hair loss comes to them for help, they may be experiencing low self-esteem, and the parents may be apprehensive. So above all, the need to be sympathetic is paramount.

I’ve learned that it’s imperative to be in the moment. When you’re able to immerse yourself in the struggles that the family is enduring, it allows you to have a deeper realization that you are doing something good and positive for the child and their whole family.

There are many times that it can be heartbreaking to see and hear what a child has endured with their hair loss and their medical condition. I’ve found that at times, I get emotional during interactions with kids and

Taking Care of Each Other Life is no cakewalk, even under the best of circumstances. Bullying, cruelty, and thoughtlessness are all around us. Being mindful of and more sensitive to each other’s situations is what we really need more of right now.

Children With Hair Loss exists to make people feel better about themselves – to feel confident enough to face the world, whether that’s kids at the school playground, on the school bus or people in line at the store. At the end of the day, that is what is most important.

I recently received an email from a parent who sent me a picture of their daughter. It read: “Thank you for your generosity. My daughter was able to look and feel like a princess.” To hear that is so rewarding. It’s why we do what we do.

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The

Psychology of Hair Loss

By Afiya M. Mbilishaka, Clinical Psychologist and Hairstylist Our hair care and hair restoration industries are teeming with professionals who are deeply empathic and recognize that hair loss is a stressful life experience for our clients. However, most of us were taught little about the emotional labor required to support clients grieving the loss of their hair.

What do we say when a client becomes tearful when describing the missing patches of hair? How do we soothe a client when they express panic from a disappointing prognosis? What emotional disorders emerge after the diagnosis of alopecia? The emotional responses to hair loss can often be more severe than the physical changes to our clients’ scalps.

As a clinical psychologist and hairstylist, I am often positioned to give a check-up from the neck up. I support my clients in the psycho-emotional impacts of hair loss and train professionals in the hair care industry to do the same.

Now, I want to detangle the emotional weight of hair loss and strategies for emotion-focused coping.

Hair and Identity Hair represents a complex language system. Our hair has the power to define who we are and express dimensions of our identity through an evolving visual grammar. How we style our hair is a meaningful detail of our daily ritual to enter the social world. In many traditional societies in Africa and Asia, hair communicated someone’s age, religion, marital status, and occupation. Today, we post images and videos of ourselves on social media to advertise and archive our good hair days as a means to internalize positive self-worth.

Often, long and dense hair is a personal and cultural ideal for women within a Western framework of beauty. Additionally, biweekly trips for a haircut at the barbershop facilitate a sense of emotional bonding and belonging for men. What happens when we do not fulfill those beauty standards or touchpoints due to hair loss? We lose a key part of our self-image, self-expression and identity.

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Emotional Impacts of Hair Loss Hair loss can trigger a range of psychoemotional consequences and disorders.

Hair loss can feel life-altering and therefore results in feelings of lowered self-esteem, self-consciousness, and embarrassment in social situations. With a slow or rapid hair loss, people may avoid social activities to reduce these feelings, which in turn results in a sense of isolation.

Mental health researchers have studied and documented a high prevalence of depression, anxiety, social phobia, and paranoia in patients experiencing hair loss. Additionally, high levels of stress and trauma can cause hair loss and hair loss induces additional stress. Higher rates of emotional distress are reported in women than in men due to social constructs of appearance politics. People suffer from the emotional toll of hair loss. Further, researchers have found that these emotions cause a decline in social relationships and career success. All these factors combined can 36

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even lead to thoughts of suicide. Clearly, we need strategies to help clients cope with this diminished quality of life.

to repeat back the feelings and concerns of our clients to make sure that you have heard everything correctly.

Emotional First Aid for Hair Loss

The I signals Insight. This is an opportunity for us as hair care professionals to share information about our understanding of all of the options that the person has related to hair loss therapies and restoration, and normalize that many people experience emotional distress.

Hair care and hair restoration professionals are often the first responders to this hair loss epidemic. The good news is that you can use PsychoHairapy. PsychoHairapy is the practice of using hair as an entry point into mental health care. Hundreds of professionals are trained in this technique to support emotional crises that can be triggered by hair loss and other stressors.

I think we can all remember the term “HAIR,” so H.A.I.R. is an acronym used to apply emotional first aid to hair clients.

The H encourages hair care professionals to assess for Harm. Does your client express potential harm to self or others in conversation? If so, stay present, reduce the potential for harm and create a safety plan.

The A directs hair care professionals to engage in Active listening. It is helpful

Finally, the R identifies the importance of Referrals. We should all adopt a therapist; create a resource list for mental health providers that can support a client through feelings of anxiety and depression.

There are so many ways that we can better support clients and offer a holistic care experience. To learn more, consider becoming certified in PsychoHairapy through a 12-hour course to manage a range of emotional responses of our hair clients. https://www.psychohairapy.org

Welcome New Members!

Britney Jones, Bennett Beauty Solutions LLC, Madison, Tennessee

April Otis, Final Touches Salon, Fargo, North Dakota

Our company has been 33 years in the making. When I graduated from cosmetology school, I knew I wanted my own hair salon but I also knew I did not want a regular hair salon. I thought about leaving the hair industry but ultimately decided to take a break from it and pursue a nursing career. While working in the health care field, COVID-19 happened, which caused me to evaluate what I wanted my next move to be. The same year, my mother who suffers from trichotillomania was diagnosed with breast cancer. Another year went by and the pressure from the health care field make me think harder as to what I really wanted to do. I thought about the patients I worked with over the years, the women I helped while volunteering with the American Cancer Society, and my mom. Bennett Beauty Solutions was born.

My favorite thing about specializing in hair replacement is getting to help people. The moment you can see someone who has been struggling regain their confidence is what I look forward to most. I’ve been in the industry for 17 years and opened Final Touches in 2011. I believe in the importance of advanced education, exposure to diversity, and creating a culture at my salon that is just as important to my staff as it is to my clients.

Kristine Lewis, Owner of Creative Hair Solutions, Allison Park, Pennsylvania I have had the honor of working in the hair replacement industry for over a decade. I recently become the owner of my own salon.

I pride myself in having the ability to help others deal with the devastating effects of hair loss. It gives me incredible joy to help my clients feel confident in their own skin again.

Irene M Kelley, Imkelley Trichology, Columbia, Maryland I have spent over 30 years behind the chair. During that time I have come across clients that were losing their hair. I met trichologist David Kingsley at a hair show. I signed up for his trichology program soon afterward. Coming up with the correct assessment for each client allows me to create a treatment plan with the hopes of hair restoration or maintaining what they have. Hair replacement is also an option when the clients' hair will not grow back, or if the hair isn’t as full as they desire. I am versed in a number of techniques available to service clients who suffer from hair loss.

Andrea Robinson, Secret'z Hair Technologies LLC, Humble, TX I am a licensed cosmetologist with over 35 years experience in the high-tech, high-touch beauty and fashion industry, with six years of concentrated learning and skills development in the niche market of non-surgical hair replacement. My expert skills afford me the opportunity to offer multiple hair replacement systems and cranial prostheses system options to men, women, and even children, from thinning to bald.

Christian Santiago, Procapilar By Tiago, Miami, Florida I have been wearing a hair system for over 11 years, and this is how this idea "The Evolution of Barbering" started. My wife and I opened our salon in January 2020 and then our concept and method Procapilar became so successful, that helping men between the ages of 24 to 45 years old became my specialty. We absolutely love to help them bring back their confidence and self-esteem, it is very rewarding and makes me passionate about my job.

Leah Wingate, CoOwner, TMHair by Tom Magliaro, Houston, Texas I have been working at TMHair for almost 12 years, and helping people

with hair loss is something I love to do. In 1971, Tom Magliaro started this company and for over 50 years has been serving Houston, Texas and the surrounding areas with non-surgical and surgical solutions for hair loss of all types. Now long-time employees Tracey Walsh and Nicole Borom are co-owners along with myself. We continue to carry on Tom's legacy by providing all proven hair loss solutions, but most importantly having compassion for every client who comes through the door.

Vendor Members After 30 years as a mainstream hairstylist I discovered Hair Replacement. I loved how I was truly changing people's lives and the hair replacement industry was also changing mine. Fast forward to 2020 when StudioYOU was born.

Through StudioYOU, I teach long hair bonding as well as how to set up and manage your business. I am passionate about helping others achieve success and openly share everything - all my mistakes, successes, challenges, business forms, marketing ideas, cutting tips, and more. Training is individualized and I continue to support my students long after training is over.

On Stage Hair Extensions is the most innovative hair extensions brand available. Superior quality hair combined with a unique and unrivaled application technique that is both efficient and non-damaging. Our reusable hair is available in multiple lengths, textures and application methods - making it the most versatile extension line on the market today.

Did we miss you?

If you missed getting your photo and bio in The Link when you became an AHLC Member, please contact us.

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Learn from the Best! Hair Replacement Training Class with Doris Yu HairArt Salon: Los Angeles, CA Date: Call for availability

THESE CLASSES QUALIFY FOR AHLC MASTER'S CERTIFICATION POINTS TWO DAY HAIR REPLACEMENT MASTER CLASS Amani Newport Beach, CA Train with Nazy Curtis, founder of Amani Newport Beach. With over 20 years of experience, Nazy offers the highest quality human hair replacement and service. The Two Day Hair Replacement Master Class will educate you on the causes of Hair Loss and how to offer valuable service to your clients. Price: $1,700.00 • Work hands-on with unique and truly high-end human hair pieces • What causes Hair thinning or hair loss • Working with State of the Art treatment Complex • Discover new ways to meet individual needs of your male & female clients • Demonstrate ways to tailor pieces to your clients’ exact needs and keep them coming back • Show you ways to work with color: Highlights, Low lights

Learn from Doris Yu, founder and head stylist of HairArt, who has been in the hair replacement industry for nearly 40 years! She is offering a variety of class options that will help you expand your professional lexicon.

Ventilation is one of the most important skills to have in the industry. Doris will teach you this increasingly important skill as well as repairing bases and re-sizing wigs. Cost: $1,000 days.

Duration: 2 days.

Learn how to design the perfect hair system and wigs in Doris’ 1-day intensive class. She will also show you how to create hairlines, custom molds, high/low lights, natural waves, density, and sizes. Cost: $550. Duration: 1 day.

If you’d like to hone your attachment skills we have the class for you! Doris will work with you one-on-one on attachment bonding, micro locks, weaves, and semi/permanent processes.

Cost: $550. Duration: 1 day.

We also offer a comprehensive salon training class that covers all of the above-mentioned business intricacies/skills/techniques in a 5-day intensive class for $2,500. All classes are held in our state-of-the-art salon in Los Angeles. All training materials and hair are included in the cost of the course. Mannequin, tools, and practice pieces are yours to keep. Please join us for these hands-on courses!

CALL AMANI HAIR FOR REGISTRATION INFORMATION 949-520-7711 CNC TRAINING June 26 - 27 Laguna Hills California Training Center Learn all the steps for designing a beautiful CNC hair prosthetic with US master trainer Danielle Marzella, and CRLAB Laguna Hills training center manager Diana Ford. The two-day training will include live models for hands-on training with designing a CNC, application, removal, customization, and cut-in.

IAHM- ITALIAN ACADEMY OF HAIR MICROSCOPY July 9 - 11 Westin Fort Lauderdale, Florida We are proud to announce the first practical course of Trichological Microscopy in Polarized Light in the USA. The 3-day certification with leading international experts Andrea Vanni, Martina Candido, and Gianluigi Antognini.

CNC TRAINING July 31 - Aug 1 , Wall Township, New Jersey Learn all the steps for designing a beautiful CNC hair prosthetic with US master trainer Danielle Marzella, and CRLAB Laguna Hills training center manager Diana Ford. The two-day training will include live models for hands-on training with designing a CNC, application, removal, customization, and cut-in.

BEING SOCIAL ON SOCIAL MEDIA Every MONDAY 9.00-9.30 am CST Partners book your private call with Dorin Azerad, our North America social media coordinator every Monday to answer all your salon and CRLAB social media questions. For additional information please contact Jodievanderhoof@cesareragazzi.com or visit crlab.com.

Online Certification Program Available to learn anytime, anywhere Learn a new skill that will allow you to: ■ Help over 80 million who have hair loss or thinning hair (the fastest-growing market share in the salon industry) ■ Set yourself apart from other salons and stylists by developing your unique skills as a certified hair loss specialist ■ Make more money, $$$ higher dollars, per hour ■ Build a loyal repeat client as hair loss clients return every 4-5 weeks ■ Join the elite network of Evolve Certified Stylists Introductory Price: $1200 (Use promo code ONLINE and get $300 off the regular price of $1500) Payable in two easy payments; $600 down, $600 at receipt of your toolkit Contact: evolvehairsolutions.com or 888-545-1416

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HAIR ACADEMY VIRTUAL EDUCATION Hair Visions is always thinking of ways to help improve your business. With the growing demand for education, the Hair Academy, once again, is leading the way by offering Look-and-Learn online classes. Gain a fundamental understanding of the art of hair replacement from specialist, Baha Alwadi, one of the world’s most technically experienced educators. Take advantage of this amazing opportunity to learn from the comfort of your home, office, or salon.

Classes are limited to the first 20 people to register, so be sure to register early.

New classes are being scheduled now. Contact Karla Hurtado at 800-327-5555, ext. 3325 today or for more information, visit us at https://hairvisionsintl.com/hair-academy/virtual-class.

VIRTUAL NON-SURGICAL HAIR REPLACEMENT CERTIFICATION Select from the following options: • One-Day Men’s Hair Replacement Virtual Certification • One-Day Women’s Hair Replacement Virtual Certification • Two-Day Men’s & Women’s Hair Replacement Virtual Certification • Each session is approximately 4 hours Registration Includes: • Non-Surgical Hair Replacement Training Manual • American Hairlines Workshop Kit • Canvas Blockhead & Balding Mannequin for each training day • American Hairlines Men’s and/or Women’s Hair System • Recorded video of the workshop • “Certified American Hairlines Stylist” Certificate Virtual Workshop Includes: • Understanding Hair Loss And Hair Growth – Causes and Solutions • Client Consultation • Detailed Review Of System Constructions • Hands-On Template Making for Custom Orders • Hands-On System Application Customization and Application • Bleaching/Coloring, Application & Cut-In, Styling CONTACT YOUR AMERICAN HAIRLINES ACCOUNT EXECUTIVE, CALL (866) 618-1200 OR EMAIL EDUCATION@HAIRUWEAR.COM

HAIRUWEAR ON THE ROAD TWO-DAY HANDS-ON WORKSHOP

Schedule to be announced soon Visit hairuwear.com or follow HairUWear Inc. on FacebookHairUWearINC, for updates. Contact your HairUWear Account Executive or email education@hairuwear.com for Virtual Training opportunities.

ON DEMAND Virtual Training Available NOW! • Virtual Cyberhair Certification Now available! Comprehensive E-Learning Webinars, Hands On Video Zoom, and Kit. All hair replacement and wig studios eligible to become Cyberhair Studios!!

• Micro Point Solutions Certification in E-Learning Classes with additional Hands On Video Zoom Demonstration & Coaching • Virtual Intro to Hair Replacement Certification – online classes and video library with Interactive Hands On Video Zoom and Kit. • Live, In-Person REGIONAL Training Dates to Be Announced Soon. Please contact IHI for dates and locations.

Micro Point Solutions Certification (one day) Going where no extension has gone before, this solution is for clients in the early stages of hair loss. A safe, healthy way to add volume and density to your client’s fine, thin hair.

Recreate the look and feel of your client’s natural hair and visibly boost thin hair in just one appointment. Certification includes ongoing follow-up support after course completion.

Intro to Hair Replacement Certification (one day) Hair Replacement Certification class helps you master the many fundamental technical aspects of non-surgical hair replacement for women and men. Intensive and comprehensive hands-on technical training, and Includes thorough client consultation and coaching, and in-depth business discussion. Certification includes ongoing follow-up support after course completion.

Cyberhair Custom Designs (two days) The Cyberhair Customs Designs Certification has been revamped to streamline the technical and business aspects of working with this unprecedented and in-demand product!

Cyberhair® is a superior created hair fiber - beating human hair in its durability and ability to hold color, and beats synthetic fibers by its heat tolerance, love of water and ultra-light weight.

Cyberhair Custom Designs allows you to create a personalized solution for your client, no matter their needs. This comprehensive and hands on 2-day session encompasses the many possibilities of non-surgical hair replacement for women & men, and how they will exceed the expectations of your hair loss clients! Typical Cyberhair Custom Lead time is 4-6 months.

Call or Text 800.328.0311 or email promos@inthair.com for more information and please visit internationalhairgoods.com

A Case for Cannabis/CBD in Treating Hair Loss Sept. 19 and Sept. 20, 6-9 p.m. Price: $325, Baltimore, Maryland Instructor Sherri Romm, a certified cannabis health education and holistic health consultant, offers this two-day course in cannabis education, including CBD and other cannabinoids, to show the plant's physical and mental health benefits.

Our Hair Loss Academy equips you with knowledge and strategy to help you fill in the blanks for hair, skin and wellness.

■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■

Individual, hands on, one on one course training customized to your unique practice How to incorporate a hair recovery program in your own practice Identify different forms of alopecia Create prevention programs customized to your facility Carry your own at home boosters The difference between PRP, Exosomes, and other hair loss booster treatments Treat Chemo/Radiation related hair loss Cutting edge medical services and customized protocols for treatments Booster injections that aid extension damage or traction alopecia Tracking your clients success with digitized 3D global photos NEW Follicular Assessment to expose environmental exposures, nutritional deficiencies, food intolerances, and more!

Formats: ■ Receive hands-on training with medical professionals, real patients, and live procedures ■ Webinars, half-day trainings, two-day trainings, and virtual trainings available to fit your specific needs For more information, visit www.nhlma.com/academy-courses, email education@ nhlma.com, or call us directly 602-283-2355.

Crossfit Educational Training Oct. 16- 17, New Image Corporate Headquarters, West Palm Beach, Florida Our training prepares you to be the best in the hair replacement industry, whether you’re a rookie or a veteran. We deliver intensive, hands-on training and certification sessions that will help you gain in-depth knowledge of our latest technology and products and how they will benefit your business. Our renowned team of educators provides expertise in application, theory, and technique to help you meet your clients' needs and demands. Get ready to train with the best of the best!

Educators include Ricky Knowles, Keith Zimmerman, Randy Clark, Karyna Fields, and Marcelle Lauren Baumann.

Topics Covered: • Tools for success using Pro|Gen Probe scalp analyzers • Attract new clients with Pro|Gen Active Care scalp therapy • Repair and maintain processed hair with Pro|Gen Nutrifuse hair products • Become a hair fiber master with Pro|Gen Fiberbond Keratin Thickening Fibers • Increase your bottom line with our new Club.W women’s collection • The art of delivering to the female market with top-of-head and micro-linking application • Transform pre-custom lace and skin units to custom units • Become a certified Luxia Artiss hair extension stylist • Deliver pre-custom skin units from start to finish • Procedures for custom hair orders, from mold making, proper hair samples, distribution, etc.

Stay up to date with any future Crossfit Educational Training opportunities by visiting our website: https://www.newimagelabs.com/pages/training or Contact: Debbie Metz 800-359-4247, Extension 343 dmetz@newimagelabs.com

Topics covered include: ■ Cannabis: CBD Revolution ■ Cannabis: CBD Fundamentals ■ Our Endocannabinoid System (ECS) ■ How CBD and other Cannabinoids Work in Your Body ■ CBD: The Swiss Army Knife of Holistic Healing ■ Major Cannabinoids, Terpenes, and Flavonoids ■ Cannabis and CBD for Preventative/Reparative Healing for Physical and Mental Health ■ Cannabis Myths and Facts ■ Cannabis Products & Delivery Methods ■ User's Guide to Proper Dosing Protocols ■ Safe Cannabis Use For more information visit sherrirenee.com/hair professionals or call 410-982-9627.

Foundation I and II Three-Day Workshop February 5-7, 2023, Baltimore, Maryland Sherri Renée & Co.’s Foundation I and II Workshop indoctrinates you into the world of alternative hair. This three-day workshop is designed as a proven fast-track method to learn, assimilate, and apply the fundamental principles of alternative hair from consultation, design, ordering, and “finish” to your creations.

For more information visit sherrirenee.com/workshops or call 410-982-9627

JON RENAU MASTERCLASS – ON DEMAND Certification Ready when you are regardless of distance or time zones. No travel expenses, no lost time, no waiting for what you need.

Business Success Mastery + Product Knowledge for Success This certification will lead you through the hair loss client's journey, providing you and your team with actionable steps to emphasize capturing new clients while gaining market share to engage today's clients and provide the best client experience.

• Increase revenue, reduce returns, maximize your time • Increase brand awareness & impact purchase decisions • Implement client retention strategies JON RENAU Topper Certification – ON Demand This certification is designed to provide you with the tools and knowledge you need to service the fastest growing segment in alternative hair: the topper client. Because not every client is ready for a wig!

• Address all aspects of in-person and virtual topper consultation • Customize toppers and apply blending techniques • Provide maintenance and care • Set the right expectations to ensure success Contact your Jon Renau Account Manager for more information and pricing www.jonrenau.com 800-462-9447 THE LINK MAGAZINE

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GROWING, FOR YOU Our recent lapse in a white-glove service has led us to reevaluate our business structure.

We are updating and rebuilding a stronger software system that you can interact with 24/7. With a simple login, you can view current and past orders, account balances, processing time, and delivery timelines from our vendors.

We’re hiring new management and sales staff to answer all your questions and provide you with the white-glove service you deserve.

Our offering is also expanding. We heard your feedback about curly/texture hair. We are happy to announce more options for texture and raw processed hair.

Please let us know your opinion. We’d love to hear what changes and improvements you'd like to see using the QR code below.

Satisfaction Survey

WIGS

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MEN’S HAIR PIECES

Johanna B. 310.928.7657 & Kamilah F. 310.817.6645

service@houseofeuropeanhair.com House of European Hair 400 W. 157th St. Gardena CA 90248 1.888.HAIR ART • houseofeuropeanhair.com • hehmens.com

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