Job Description
Measure of success
Promotion • Help the Organizing Committee execute the promotion plan
• The effectiveness and creativity when executing the plan
• Regular report to Promotion manager of the project
• The number of students joining Winter Camp 2015
Online channel management • Attract targeted audience to online channel • Create initiatives to make the online channel as attractive as possible • Find sources for content marketing of the project
• The attraction of online channels (likes, comments on Facebook, etc.) • The number of students joining Winter Camp 2015 due to online channels.
Offline channel management • Attract students to join Winter Camp from your schools (by means of Information Booth, workshop, word-of-mouth, class presenting, etc.) • Organize pre-events (if possible)
• The number of students joining Winter Camp 2015 in your school and taking part in pre-events
Working with international students • Join rehearsal, dry-run of the camp run by international students • Join some interns’ engagement activities
• Rate of intern satisfaction (based on feedback) • The number of activities you join
Event organizing • Facilitate in event organizing of pre-events, promotion campaign, etc. • Join the rehearsal of the main program
Design materials (uniform, posters, badges, backdrop, etc.) if possible
Pre-event Promotion phase 1 Training 26/10 08/11
02/11 22/11
Promotion phase 2 23/11 13/12
Preparation for main event 02/01 08/01