AIESEC FRANCE
LOGO USAGE EDUCATION BOOKLET ! !! e n o T H RIG e h t is is h T
Finance and Legalities speaking: Wrong logo usage will make confusion towards our stakeholders. In the same time, we will get penalized by AIESEC International Office and the National Office will also attribute penalty points to the LC who is using the logo wrong.
If you use the wrong logo
MC and AI will be sad
Then you will need to pay money
Branding and Marketing speaking: Coherent logo usage will let our customer remember us more. So if we all use the logos wrong, customer will get confused and it will be hard to build credibility and royalty on us.
If you use the wrong logo
Customer will get confused
People will not like us...
PLEASE NOTICE, THIS IS FUCKING SERIOUS
So Please use the logo RIGHT
The CORRECT logo is here! There are only two versions for it! hite w e h t n o s Blue word ground! man back
the n o n a m White ground! k c a b n a blue m
Positioning and Visibility Your logo needs to be visible and clear, and create a harmony view in your post.
THIS IS YOUR POST!
THIS IS YOUR POST!
THIS IS YOUR POST!
These examples are
AWESOME RIGHT Please keep making it right, good job!
The logo CANNOT be other color, and the word “AIESEC” can only be the origin color. Can’t be transparent!
You should not put extra blue behind the logo!
The size is correct, the the color is not! We don’t use dark blue color logo anymore!
NO LONG LOGOS!
These examples are
FU*KING WRONG Please don’t let me find out that you are doing it!
Don’t squeeze them!!!
So let’s recap again the RULES! Please remember them by heart! Apart from adjusting the size of the logo, you cannot change anything! NO SQUEEZE, NO OTHER COLOR, NO WRONG PROPORTION, NO WRONG LENGTH, NO.... You need to be really careful to them! So that me, you and the customers will be really happy! Like this
y! He is happ
And here we have a
HUGE reminder! This is really huge! Really Really Huge!
LC logo is only for internal usage. For all the external materials/posts, it is not allowed to use them. The explanation of this rule is below
The concept is same as all the brands on earth. You will not see Mcdonalds have a special logo for city Lyon which is different than Taipei(by the way these are my two favorite cities hahaha). So please only use the correct one in external.
voilà If you want to find the right logo but don’t know where is it. Here is the link for you! And thank you for reading it!
https://drive.google.com/folderview?id=0B5z0cCYxPN1tQXU0Y3Z2Ti1aYlU&usp=sharing