Global Citizen Marketing Guideline
Hello! Please read this guideline carefully! ● What am I promoting? Product Values ● Who should I target? Customer Profiles ● How should I promote it? Visual Guidelines
Product Values What am I promoting?
Product Values is the core of an product. It should be showed or integrated in all of your marketing materials and campaigns.
And among all the benefits you want to tell your customer that they will experience after purchasing your product, the Product Values should always be the priority.
Product Value Content ✖ ✖ ✖ ✖
Pars à l'aventure, le monde est à toi Pars à la découverte du monde Vis une expérience unique Ne sois pas qu'un touriste
These should be the main points you are keep telling your customer and convincing them to purchase with these values. You don’t necessary need to use the exact same wording, but the spirit should be inside!
Customer Profiles Who should I target?
World Lover
DDL Chaser
Stronger
This kind of customer who are enthusiastic towards world issue and want to impact the world or make it better. And high quality international internship suits them well.
They are the kind of people who is usually doing things in the last minute. They are in the last minute to find a proper internship. The fast and convenient service AIESEC is providing fits them perfectly.
Lacking of confidence or wanting more self development is their common issues. Leadership development is definitely what they need now.
They are usually: -60%female -20~24 years old -interested in social problems such as humanity/environment... -already involved in associations -They need or desire international experience
They are usually: -70%male -20~24 years old -need quick match -care about the destination -don’t care a lot about money
They are usually: -50%male/ 50%female -18~21 years old -People who just left their high school or prépa，first year in university -want to discover new and different thing, Intercultural experience -want to improve English
These are the three main kinds of customers
we should focus on
What should I do with them? What you need to do is fucking simple: 1.
2.
3. 4. 5.
Look into your campus and see which kinds of customer(World Lover, DDL Chaser or Stronger) you have more. Ask your OGX that in the past experience, which kind of customer is our majority purchaser. Once you know the answer of the previous two steps, you have your SUPER TARGET(ST). Try to get to know more about your ST, know what they like to do, watch, listen, attend‌ Once you really know about them, make campaigns, materials and marketing events that you know they will be attracted.
Visual Guidelines How should I promote it?
Cabin Sketch Oswald
Amatic Sc
Merriweather
Focus Colors #f1c232ff
#f0453cff
#ffa03eff
Supporting Colors #58b1ffff
#4c82ffff
#6aa84fff
Material Sharing Folder
(You can upload your material here to share with other LCs)
https://drive.google.com/folderview? id=0B5z0cCYxPN1tcTdfVW40emxHTmM&usp=sharing
Font Folder
https://drive.google.com/folderview? id=0B5z0cCYxPN1tbVYtOUZKczN3alk&usp=sharing
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