AIESEC in Malaysia Annual Report 1516 by AIESEC in Malaysia

AIESEC in Malaysia Annual Report 2015-2016

Le.er from the President

s a foreigner coming to a new country, one of the ﬁrst ques5ons I asked myself was in challenge of the organiza5onal growth curve. I have always strived to be a leader relevant for the 5me and place I ﬁnd myself in. AIESEC in Malaysia at the start of term 1516 was at a point of strong process and system with highly dedicated membership. As an organiza5on, this translated into a high volume of results and an impressive growth rate. However, maintaining high growth is not a maHer of doing more faster, but doing beHer smarter. As the organiza5on nears plateau, this would be the year to keep building, but even more-so: explore!

In the past 12 month, AIESEC globally has seen a transforma5on in terms of of it’s process to engage with stakeholders, a customer centric ﬁnancial model, shiNing to an open plaOorm online system, alongside major overhauls in all support departments to make these changes possible. AIESEC in Malaysia was not without growing pains, but was focused on an approach that would allow transi5onal change into the seams of our organiza5onal fabric. ShiNing EB terms, conferences cycles, and SOPs meant major educa5onal and change management on both na5onal and local levels. The Member CommiHee of AIESEC in Malaysia 1516 has been one of the most dedicated leadership bodies I could have had the privilege to work with. Bridging gaps of diversity in the strive for unity created a common purpose for this group of unique individuals to everyday push to make these change happen. As President, I would like to wholeheartedly thank the AIESEC in Malaysia membership, alumni, and supervisory group for the trust and belief that young people in Malaysia can be part of crea5ng a change in the world. 30 June 2016

Table of Contents 2 LeHer from the President 3 Table of Contents 4 The AIESEC Way 5 AIESEC in Malaysia Vision 6 AIESEC in Malaysia History 7 AIESEC in Malaysia En55es 8 Expansions 9 Organiza5onal Development 10 Membership 11 En5ty Support Team Exchange 14 AIESEC in Malaysia Exchange Performance Growth 1011-1516 15 AIESEC in Malaysia Exchange Performance by Programme 2015-2016 16 Outgoing Global Ci5zen 17 Incoming Global Ci5zen 18 Incoming Global Talent 19 Outgoing Global Talent 20 Customer Experience 21 NPS MC Projects 25 Evolu5on of MC Plan & Projects 26 Ambassadors 27 MyParentsSayYes 28 PR Appearances 29 Facebook Reach 30 External Event Collabora5on 31 Internal Comm Campaigns 32 Politeknik Explore 33 Whatâ&#x20AC;&#x2122;s ANer STPM? Conferences 36 NatCon (8-12 July 2015) 37 NatCon YouthSpeak Forum 38 MyLDS (21-26 January 2016) 39 LEAD Summit (11-13 December 2015) 40 Regional Induc5on Conference (RIC) (October 2015) 41 TtT (July, March) 42 NPM (26-28 February 2016) 43 AMAN (26 February 2016) 44 Local YouthSpeak Forums (April, May 2016) 45 AP Summit (29 Oct - 1 Nov 2015) 46 Financial Status 47 Financial Achievements 48 Partnerships 49 AIESEC Global Awards 51 Supervisory Group 52 Member CommiHee 1516 53 Member CommiHee 1617

The AIESEC Way

WHY

HOW

WHAT

WHAT WE ENVISION:

STRIVING FOR DEMONSTRATING INTEGRITY EXCELLENCE

ACTIVATING LEADERSHIP

ENJOYING PARTICIPATION

LIVING DIVERSITY

ACTING SUSTAINABLY

EMPOWERING OTHERS

SOLUTION ORIENTED

SELF AWARE

WORLD CITIZEN

AIESEC IS A GLOBAL, INDEPENDENT, NON-POLITICAL, NOT-FOR-PROFIT YOUTH-RUN ORGANIZATION. AIESEC DOES NOT DISCRIMINATE ON THE BASIS OF GENDER, SEXUAL ORIENTATION, DISABILITIES, CREED, OR RELIGION, NOR ON THE BASIS OF NATIONAL, ETHNIC, OR SOCIAL ORIGIN.

h"p://www.aies.ec/aiesec-way/

AIESEC in Malaysia Vision In 2014, we ques5oned the impact of AIESEC for Malaysia. There are 14 million young people, however less than 11 thousand of them experienced AIESEC in the last 5 years. We believe in the impact of AIESEC developing purposeful and ac5on-oriented youth leaders. We believe we can be more signiﬁcant. Hence, we made a conscious decision to be part of our country’s na5on building. ANer several discussions within the network, a co-created vision manifested itself as “Every youth in Malaysia to be ac5vely involved in building united na5on.” We believe every youth who experience AIESEC shall in return, contribute to the community’s well-being. This AIESEC in Malaysia 2017 vision has been our key driver to ensuring our membership is purposeful in daily opera5ons. AIESEC in Malaysia 2017 is a cross genera5onal milestone including our vision for Malaysia, our values as our founda5on, 4 health indicators (ﬁnancial strength, % average growth in LDM assessment, #ELD taking another ELD, % conversa=on from Lead to Completed) in addi5on to exchange growth. We envision an en5ty that achieves 100% growth from 2015 to 2017. Every youth in Malaysia is actively involved in building a united nation. ANer the launch of AIESEC in Malaysia 2017, we grew Roadmap to 100% Exchange Growth from 900 exchanges in 2014 to 1345 exchanges in 2015. We learned that clarity of why is key to clarity of success.

Value: Relevance

Value: Proactivity

Value: Belonging

AIESEC in Malaysia History 1968

James Callaghan (coordinator of AIESEC in US) visited Malaysia to propagate the idea of star5ng AIESEC in the country. He aHracted the aHen5on of Mr. Yap Kun Tiat, the President of Universi5 Malaya Economics Society (UMECS). AIESEC started as a subcommiHee of UMCES before becoming an independent organiza5on. Mr. Yap Kun Tiat, was selected as the ﬁrst president of AIESEC in Universi5 Malaya.

1983

Hosted 10th Asia Paciﬁc Congress

1993

Hosted the AIESEC Alumni Interna5onal (AAI) Congress (celebra5ng 25 years of AIESEC in Malaysia)

2002

“Giants Awaken”

2005

UBS Excellence Award Winner for Asia Paciﬁc

2009

Hosted Interna5onal Congress

2015

Electrolux Excellence Award Winner for Asia Paciﬁc

2016

ING Excellence Award Winner for Cluster 2

AIESEC in Malaysia Entities 1B

1A 6

7A 8

11A

11B

3 4 5A 5B 14

12B 12A

13 Local Committees 1 Official Extension

6 Specialized Units

KEDAH-PERLIS 1A Universiti Utara Malaysia (UUM), Sintok, Kedah 1B Universiti Malaysia Perlis (UNIMAP), Perlis PENANG 2A Universiti Sains Malaysia (USM), Penang Island 2B Universiti Sains Malaysia (Engineering Campus), Penang Mainland UTP 3 Universiti Teknologi Petronas (UTP), Tronoh, Perak 4 5A 5B 6 7A 7B 7C

8A 8B 9 10

SUNWAY Sunway University, Bandar Sunway, Selangor Monash University, Bandar Sunway, Selangor UPM Universiti Putra Malaysia (UPM), Serdang, Selangor UKM Universiti Kebangsaan Malaysia (UKM), Bangi, Selangor

UTAR Universiti Tunku Abdul Rahman (UTAR), Kampar, Perak

11A 11B

UNMC University of Nottingham Malaysia Campus (UNMC), Semenyih Heriot-Watt University Malaysia, Putrajaya, Selangor

UMP Universiti Malaysia Pahang (UMP), Gambang Campus, Pahang Universiti Malaysia Pahang (UMP), Pekan Campus, Pahang

12A 12B

JOHOR BAHRU Universiti Teknologi Malaysia (UTM), Skudai, Johor Universiti Tun Hussein Onn Malaysia (UTHM), Batu Pahat, Johor

13A 13B

KUCHING Universiti Malaysia Sarawak (UNIMAS), Kota Samarahan, Sarawak Swinburne University of Technology Sarawak, Kuching, Sarawak

UM Universiti Malaya (UM), Kuala Lumpur TU Taylorâ&#x20AC;&#x2122;s Universiti Lakeside Campus, Subang Jaya, Selangor HELP University, Bukit Damansara, Kuala Lumpur INTI International College Subang, Subang Jaya, Selangor

CU Curtin University Sarawak (CU), Miri, Sarawak

Expansions Expansions in term 2015/2016 started with an initial purpose to expand AIESEC in Malaysia entities to universities in states without current AIESEC coverage, such as Sabah, Kelantan and Malacca. The Expansion Model and SOP were created and maintained to provide guidance and standards to new expansion establishments. After MC Replanning (Post-International Congress), Expansion’s focus was shifted to expanding our exchange programme coverage, through Market Expansion strategies in order to make GCDP more accessible to youth in Malaysia regardless of location. Strategies such as STPM students engagement and Outcampus Recruitment were the main drivers for expanding oGCDP market. After MC Replanning #2 in January, it was decided that AIESEC in Malaysia needs to strengthen the existing entities’ health and performance before expanding more. Thus, the focus of Expansion was shifted into strengthening oGCDP’s summer peak recruitment, developing specialized units and change management for City-based LCs.

Term 15/16 • 13 Local Committees

Term 14/15 • 13 Local Committees •

•

• 1 Official Extension (UTAR) • 6 Specialized Units

1 City-based LC (Sunway)

• 4 Specialized Units

3 City-based LCs (Sunway, KedahPerlis, Kuching)

(UTAR, USMEC, UMP Pekan, UTHM)

• •

(USMEC, UMP Pekan, UTHM, HELP, INTI Subang, Heriot-Watt) Swinburne joined UNIMAS to form LC Kuching

Key recommendations: • • • •

Follow up with Universiti Malaysia Sabah (UMS)’s 100+ oGCDP sign-ups and 13 realizations, the most potential start-up pool for UMS future expansion. Initiate entities through oGCDP/pilot team recruitment has proven to be more sustainable and achievable than initiate through university’s administration. Tracking system and growth path for Specialized Units need to be paid more attention Maintain small and simple team structures for pioneer SU teams to focus on exchange programmes introduction and operations in the university

Organizational Development This year, the Organizational Development department was responsible for ensuring and helping facilitate the national Quarterly work flow, comprising 8 key elements (Goal Setting, Planning, Strategy Setting, L&D, Coaching, R&R, Reporting, Change Management).   Here is a brief overview of the OD Projects, broken down by month: June 2015 (Pre-Term) – OD Pre-Work through LC Visits, Setting groundwork for MC and LC Planning (LC Trackers, Individual LCVP Planning Tools and MC Tracker) July 2015 – Refreshed Tiering Model, NEB 1.0 Agenda Management, New LC Coaching Model based on a Quarterly Rotational System, LEAD Model, framework and business proposal and Implementation of Weekly newsletters August 2015 – LEAD Soft Launch, RIC Agenda Co-Creation, Chairing national event and local initiatives September 2015 – Organized TtT 2015 as preparation for the RICs, creation of LC Coach Trackers, Innovation Fund Portal and management of RIC South and UTP’s Planning Retreat. SONA was also reframed to reflect a more quantitative and analytical approach to organizational health analysis. October 2015 – Managed internal communication for AMAN 2016 (Road to AMAN campaign), creation of R&R Portal, first SONA reports and membership reviews, Transition Roadmap and launched first internal communication campaign (Bridge the Gap) November 2015 – Youth Alive event delivery in USMEC, MyLDS Faci Selection and on-site visits, facilitation for local induction seminars, LEAD Video and National Transition Framework December 2015 – Organized LEAD Summit 2015, preparations for MyLDS and UNMC Summer Peak Coaching January 2016 – MC LEAD organized with Zenlinx, EST Exit and JD Setting for second semester, agenda management for MyLDS 2016 February 2016 – Launch of Talent Capacity Model, support for MRD through the Global Leaders Portal, EST and Task Force Meetings and review of LC Trackers for new LC terms March 2016 – Delivery of the 4 Regional TtTs and launch of the Open Quest Campaign. More localized LC Coaching and involvement in chairing or facilitation of local-level induction April 2016 – Launch of AIESEC Airlines and Save Malaysia internal campaigns, oGCP Proxy and organization and delivery of the MC Roadtrip May 2016 – MC Transition Plan and Agenda launch, YouthSpeak support through communication of Monash’s Forum, strategic consulting for legacy projects such as IXP initiatives. June 2016 – Delivery of MC Transition and end of term

Membership 857 286 571

1516 MRD Result (Nationally) : Att : 3459 . Apply : 2102 Group Assessment : 1350 Interview Assessment : 845 Final : 515

National Productivity

0,25

Team Minimum Implementation

70,6%

Retention Rate

85%

NPS (semester 1) 60%

Overall membership AIESEC in Malaysia 1516 Providing 286 unique team leader program experiences Providing 571 challenging team member program experiences

Term 1516 we had 2 times Member Recruitment Drive (MRD). They are on September and April. We are called it Winter & Spring MRD recruitment. Some take away learning from these recruitement: 1. The reason why we need to have double recruitment ie because the shifting timeline in LC, so we need manpower to support the operational wise. 2. Need to be put for next term; clear structure for support goals and strategies, alignment branding of Global Leader instead MRD. 3. Integrated database for people who apply GLP both local & national. 4. Sub-Product recruitment changed to Value Based Recruitment.

During 1516, Nationally we have 0,25 of productivity. A lot of case because of the cross term structure and role and new members recruitment on spring recruitment. A bit slow on the productivity, in the same time, we havenâ&#x20AC;&#x2122;t has a good tracking tools on membersâ&#x20AC;&#x2122; performance. For retention rate is a quite good due to the new members engagement & ep returnee of winter. On the other hand team minimum implementation is increase from 65% to 70,6%. The new concept of LEAD was introduced during LEAD summit & MYLDS.

EnGty Support Team EST, or Entity Supporting Team, is a rebranding of the traditional “NST” (National Support Team) tasked to participate in specific tasks of contribution towards the national direction. Alongside the National Task Forces, these are leadership opportunity for Malaysian AIESECer that aims to execute upon projects and programs to give experiential leadership experience sto members as part of the national board AIESEC Malaysia 1516.

77 EXPERIENCES DELIVERED FOR EST & TASK FORCE

“Becoming the EST for Conference Management taught me how to manage virtual communication in delivering a direction or message across a large plenary. At the same time, it required me to take initiatives to start new ideas, create innovations, and propose solutions for what I faced as conference managers. This opportunity gave me the chance to also lean to coach others, which I found that I am really passionate about.” Simon Low - Est Conference Management 1516.

Exchange

AIESEC in Malaysia Exchange Performance Growth 1011-1516 1011 1112

Growth

1213

Growth

1314

Growth

1415

Growth

1516

Growth

Abs.

Rel.

Abs.

Rel.

Abs.

Rel.

Abs.

Rel.

Abs.

Rel.

iGCDP

362

460

27%

421

-39

-8%

399

-22

-5%

497

25%

510

oGCDP

163

147

-16

-10%

246

67%

338

37%

511

173

51%

811

300

59%

iGIP

18%

-5

-12%

17%

oGIP

-6

-40%

-3

-33%

100%

25%

33%

Total

573

655

14%

714

785

10%

1065

280

36%

1384

319

30%

1600 1400

1384

1200 1065

1000

oGCDP

800 600

iGCDP

573

655

714

785

iGIP oGIP

400

Total

200 0 1011

1112

1213

1314

1415

1516

AIESEC in Malaysia Exchange Performance by Programme 2015-2016 AIESEC in Malaysia 2015/2016 Performance Per Programme 900 812

675

510

450

225

oGCP

iGCP

oGTP

GROWTH RATE vs 14/15

Approved

iGTP

Realized

Completed

Absolute Growth

Relative Growth

oGCP

301

59%

iGCP

oGTP

33%

iGTP

Outgoing Global CiGzen Winter SOP Objective: Standard processes were implemented across AIESEC in Malaysia in every LCs from sign ups until completed. Outcome: Previously, the Customer Flow concept was not being emphasized, EXPA was being used as a system to complete matched and realized statuses.

Opportunity App is being built in Podio Objective: ICX opportunities were not all being uploaded to the Opportunity Portal (OP). Outcome: Opportunity App is being built to have us upload all partnership projects detail into Podio so that LCs can search easily on available opportunities for matching.

Wix Website for LCs http://aiesecmalaysia.wix.com/goexchange for EPs to search for opportunities easier since OP is not being emphasized on its usage and the system is claimed to be unstable for opportunity searching.

Process Coach Bi-functional coaching between Marketing and oGCP was conducted from the MCs. Weekly coaching session occured delivered by either MCVPs and/or ESTs. Objective: For a more focused support towards 14 LCs across all clusters in summer peak. Outcome: A common platform was created for both entities to have discussion and communication. Info Talk Info talks are hosting spaces for ICX to directly interact with sign ups and EPs. Objective: For potential customers who have yet to make up their mind for GCP to understand the product better through direct interaction with international ICX members. For EPs who have yet to make up their mind for country preference to understand the specific projects and countries better direct interaction with international ICX members. Outcome: Communications with iGCP, creating newsletter for the EPs and LCVPs, sending out the newsletter to EPs and LCVPs to get every parties informed about the info talk.

MC Roadtrip MC Roadtrip put MCVPs at direct involvement in LC Marketing and oGCP activity for <1 week. This allowed the MC to directly observe and coach an LC on their functional knowledge and skills. Objective: The lack of urgency of AIESEC in Malaysia has become critical - March was the first month during the 15/16 term where we registered a negative growth rate in both Matches and Realization for oGCP as compared to the same timeframe last year. We identified behind this the inability of LCs to mobilize their HR and creating the feeling of being in a final sprint. Output: https://drive.google.com/a/aiesec.net/folderview? id=0BxpRCFCk8Q7wU1dxSS1IVUthcDA&usp=gmail

Incoming Global CiGzen NaMonal Projects The Malaysian secondary school students have a poor command of English & lack of good communica5on abili5es. Based on the Na5onal Educa5on Blueprint 2013-2025 (Preschool to Post-Secondary Educa5on), 3 of 10 of secondary students achieved a minimum credit in SPM English paper. At the same 5me, one of the most highlighted importance of raising quality of educa5on by the general public is communica5on skills among secondary students. Thus in accordance to the 4th Global Goal, this project is created to speciﬁcally target the English proﬁciency level of Malaysian secondary school students.

Malaysians waste up to 8000 tonnes of food (approx. 16,000,000 pizzas, assuming each weighs about 500 grams), and that’s equivalent to about six million people’s feeding capacity, everyday. Preventable food waste is the large source of solid waste and a primary driver of greenhouse gas emissions. Thus in accordance to the 12th Global Goal, this project is created to speciﬁcally target the food wastage issue in Malaysia.

Run by LCs: UUM, USM, UTP, UPM, CU, SU, UNIMAS

Opportunity MarkeMng. Overall, AIESEC in Malaysia saw approximately 70% growth in terms of applicants to projects. This was possible because of the ini5a5on of 3 marke5ng channels (Website Landing Page, Brand Asset Folder for en5ty partners to access, and Informa5on Booklet in order to facilitate the process of EP decision making.) We created over 40+ standardized booklets including 100 EP photo to support in the aHrac5on process.   Content wise, opportunity marke5ng focused on explaining the uniqueness of Malaysia, descrip5ons of project details, as well as FAQs/open spaces to clarify any doubt for exchange par5cipant.

Run by LCs: UTM, UNMC, USM, UMP, UNIMAS

Incoming Global Talent AMAYCHING Campaign AMAYCHING Campaign was run from 18th April to 31st May 2016, as an initiative to boost matching in iGTP and it is run by the respective LCVPs and Directors of iGTP. Throughout this period of time, we had a weekly post to of performance and each LC are separate into 3 main teams with a MC/EST observing their operational performance.

Global Entrepreneur In August 2015, we formed a Global Entrepreneur sub-committee to develop the guidelines and proposals for sales engagement. The focus of Global Entrepreneur is to provide the accessibility for startups to recruit talent globally. We launched the product during October, and we managed to grow sales 2200% within 3 months. From then on, we further improve the product pricing and strengthening the value proposition of Global Entrepreneur.

M90 Campaign M90 Campaign was run from 19th November to 31st December 2015, as an initiative to boost matching in Winter. This is an initiative by and is run by the respective LCVPs and Directors of iGTP. Throughout this period of time, we have a weekly post to of performance and each LC.

& The collaboration between AIESEC & Xpatmobi has been fruitful in growing both organizations. The collaboration is focused on improving the process of obtaining Visas in Malaysia for international interns. This applies to AIESEC in Malaysia as well as enablers of AIESEC in Malaysia. The implementation of this has been successful, as we did a joint session with the LCVPs in educating them on the visa process. Besides that, we do meet ups or calls on a biweekly basis in improvement the process of Visa application. Moving forward, we strive to engage with TalentCorp to obtain a special visa dedicated to AIESEC in Malaysia with 12 months duration for AIESEC in Malaysia and the stakeholders associated with the organization.

Na;onal Sales Team We launched the National Sales Team Application at the end of September 2015, the focus of the NST was to mainly boost the results of iGTP Sales for winter. The National Sales Team is selected from 8 LCs coached by one of the CEEDer from Indonesia as well as the MCVP of iGTP. The focus of the National Sales Team was to develop LC pipeline for the next generation but in reality, it was mainly focused in Sales instead.

Outgoing Global Talent The Outgoing Global Talent programme (OGTP) provides professional global leadership development for universi5es students in Malaysia. We believe that Global Talent can create professional development for competent youths through intense internship experiences abroad, while also providing interna5onal companies access to a global workforce. We are focused on only youths who are suitable to go for an internship, hence we no longer drive mass recruitment but we concentrate on targeted recruitment. Living diversity, we want to develop youths in Malaysia but not only Malaysian youths. 10 LCs ran oGTP: (UUM, USM, UTP, UPM, UNMC, TU, SU, UTM, CU, UKM) Strategy 1. Country Partners â&#x20AC;&#x201C; Key Projects 2. 2. Expansion of Sub-product 3. 3. Talent Corp (MY ASEAN)

Outgoing Prepara;on Seminar (OPS)

EP Goodies

OPS is mandatory for all EP before EP Goodies are included as part of the relisa5on. There is a complica5on customer experience investment aNer our whereby our OPS is usually conducted fee increased from RM600 to RM800 during examina5on period (both public (Our fee is among the cheapest in South and private university academic 5meline). East Asia en55es and has been the same This term we created OPS video as the for past 5 years). The goodies are alterna5ve way to conduct EP LEAD. The prepared by MC, hence all the EP will videos were sent once in a week covering receive the similar goodies before going diďŹ&#x20AC;erent topic for a month (total 4 videos) internship abroad.

Customer Experience CX Department

As the S&S/CX Department was just started in term 1516, we focused more on building foundations and frameworks for the entity in order to ensure a clear direction of CX.

These two booklets were created to guide the entity on both PREVENTION and FIREFIGHTING aspects with clear guidelines and frameworks (mostly about the WHAT).

S&S Intro Booklet

Customer Service System

However, as the S&S department failed to emphasize on the WHY and HOW to focus on quality management, the implementation and achievement of CX for Semester 1 (Q3 &Q4) wasn’t satisfied.

In order to be more customer focused and be less technical, the S&S department grew to become the CX Department. We have revamped the foundation of CX and centralized the information. This booklet includes the outlines of the diverse services we offer, the core values that customer/enabler will be experiencing and the performance measurement. The outcome of these projects means more structure and framework, however, this CX Intro version 1 will have to be enhanced in order to ensure more concrete and detailed support for term 1617. Customer Experience Foundation

GCDP Programme

As the S&S/CX Department was mainly focusing on supporting both GCDP programmes, the following initiatives you launched to develop these types of EPs.

EP LEAD Module

16 S&S Criteria

oGCP EP Newsletter

This module includes the information for what facilitation support oGCP and iGCP could offer to EPs alongside the customer flow. In addition, this includes information about IPS and OPS drafted to guide AIESEC members to prepare, run and conclude the events. 4 EP LEADs run.

For CX, we agree that by fulfilling the minimum 16 Standards & Satisfaction of our exchange programme, we can provide quality e xc h a n g e e x p e r i e n c e t o o u r customers. This 16S&S criteria is drafted in guiding the EP Managers, EP Buddies, TN Managers and EP Servicing Team, for them to have a clear ideas on how to fulfill the 16S&S. Only criteria set.

In order to ensure oGCP EP Managers are able to interact with EPs during realisation, 6 EP Newsletters were created for EPs in every weeks of their exchange experience.

Interaction & Engagement CX Newsletter

iGCP Value Delivery As the main part of value delivery happens after EPs get approved until the end of realization, iGCP Value Delivery is drafted to guide the iGCP department on how to prepare and educate their teams well for them to be able to facilitate the EPs’ experience. In addition, the iGCP Value Delivery Tracker is created to understand the progress of this initiative. 66.4% of EP Servicing Team goal achieved.

As the S&S/CX Department does not have any direct stakeholder from the LC level, we created two main channels to interact with the LCs in order to kick start the development of CX on th LC level.

4 CX Newsletters have been created and sent to LCs in order to have a clearer overview on CX direction and to build up a connection with LCs for them to understand WHY we are focusing on CX quality management. 4 CX Newsletters sent to 55 leaders of AM. 73% view rate.

AI CX Challenge AIESEC in Malaysia is currently participating in the AI CX Challenge together with LC Sunway, Taylor’s University, Penang and Johor Bahru. The purpose of this challenge is to instill the mindset of entities to go for both quantity and quality when we are delivering exchange experience until the end of July. With the involvement in this challenge, 4 LCs have worked their best to ensure their teams understand the purpose of CX and able to get their teams to strive for the best together.

CX Challenge

Net Promoter Score En#ty

Total respondents

Average score

% Promoters

% Passives

% Detractors

MALAYSIA

8.5

80.9

12.8

6.4

The University OF NoNngham, Malaysia Campus (UNMC)

7.9

75.0

12.5

Universi# Kebangsaan Malaysia (UKM) , Malaysia

9.2

100.0

N/A

Taylor's University (TU) , Subang Jaya

9.7

100.0

N/A

Universi# Utara Malaysia (UUM) , Kedah

9.0

100.0

N/A

Penang

8.7

66.7

33.3

N/A

Universi# Teknologi Petronas (UTP), Perak

7.8

66.7

16.7

Universi# Putra Malaysia (UPM) , Serdang

4.5

N/A

50.0

Cur#n University Sarawak Campus (CU)

8.5

50.0

N/A

Johor Bahru

9.0

100.0

N/A

Kuching

9.0

100.0

N/A

Universi# Malaysia Pahang (UMP) , Pahang

9.0

100.0

N/A

Sunway (LC Sunway), Petaling Jaya

9.0

100.0

N/A

NPS Analysis Even though the Customer Experience Department was not focusing on NPS analysis until Quarter 4 due to the ongoing development of the NPS analysis in EXPA, a general sensing can be gained on our quality based on the average score and the percentage of promoter and detractor. In this section, you will get to know our current reality of NPS based on NPS analysis starting from 1st July 2015 until 31st May 2016 as well as the GCDP NPS goal setting from each LCs for Summer Peak 2016 (as of now, CX is more focusing on both GCDP instead of GIP).

MC Projects

EvoluGon of MC Plan & Projects 1.

Belief: Relevance

Inclusiveness Vision:

Every youth in Malaysia is actively involved in building a united nation. Goals: oGCP: 1500

iGTP: 300

iGCP: 850

oGTP: 51

Focus Areas: Diverse Engagement

Quality of Value Delivery

Accessbility

Key Initiatives:

Ambassadors

Front Office:

Back Office:

Market Expansions

Parternships

Co-Delivery

LEAD

YouthSpeak

CEM

R&R

University Relations Public Sector Engagement

Organizational Culture: Top down direction, bottom up innovation.

At the end of June 2015, the ini5al MC plan was focused around the strong pillar of the AM 2017 vision evolu5on. This trickled down into logical focus areas and project (key ini5a5ves).

ANer IC 2015 in India, it became apparent that some restructure would be necessary in order to beHer align vision to execu5on. Key ini5a5ves were given clear, logical project responsible based on the individuals that had the project closed to their BAU (business as usual).

Every youth in Malaysia is actively involved in building a united nation.

Roadmap to 100% Exchange Growth

Value: Relevance

Value: Proactivity

Value: Belonging

During bi-annual re-planning in January 2016, it was realized that many projects were overstretching the MC team and not feasible to execute upon. Therefore a simpler structure was adapted to focus on the sustainable health of the organiza5on. Projects teams were formed based around necessary execu5on tasks to beHer serve the en5ty and allow room for innova5on.

Ambassador Project First, we invited 4 well-known celebri5es to be our ambassadors and share opinions about â&#x20AC;&#x153;Why Malaysian youth should go exchangeâ&#x20AC;? as endorsement for Global Ci5zen Programme. Ambassadors: DaMn Paduka Marina Mahathir (Writer), Jason Lo (CEO, Tune Talk), Lee Ying Fam (Teach For Malaysia), Tony Fernandes (CEO, AirAsia)

Second, we recruited 5 youth ambassadors who are ac5ve on social media, good at story telling and have high mo5va5on. We sponsored them to go to India, Indonesia, China, Thailand and Sri Lanka for exchange. As ambassadors, during exchange, they kept showcasing their exchange story on social media. ANer exchange, all ambassadors were involved in our other Global Ci5zen Programme marke5ng campaigns.

Video

Photo

100% 75% 50%

25%

10 Number of Post

311.7K

214K

Outreach (K)

20.8K

Engaged User (K)

Engagement Rate Photo 6.7%

Video 3.3%

Performance 1. Create 40+ marke5ng materials 2. Generate more than 500K outreach on social media 3. Engage 27.8K target audiences

My Parents Said Yes Campaign 2 main reason why people don’t go exchange Parents Concern Budget Issue ANer analyzing customer insights, we found that many young people face a “Parents Concern” and “Budget Issue” as two challenges when they decided to go exchange. Therefore, for the “Parents Concern”, we ini5ated the “My Parents Say Yes” campaign to address this issue.

The key message of this campaign was the “Posi5ve impact of going exchange” and “Safety of the Global Ci5zen Programme” We use both video and newsleHer as channels to deliver this message. Video: We interviewed 3 parents whose children have been on exchange. They share why they support their child and the development they see aNer exchange. Newsleber: It’s an oﬃcial leHer to explain why AIESEC in Malaysia run Global Ci5zen Programme and what safety service we secure.

10639 Outreach

658 1

100 Video

Performance

1. 10639 Video Views 2. 658 NewsleHer OPEN

1000 Newsleber

10000

PR Appearances

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h"p://www.bfm.my/aisec.html

h"p://malaysia.shafaqna.com/EN/MY/956949

h"p://www.bfm.my/youth-speak-forum-kenny-sim-john-lau-aiesec.html

h"p://seeds.theborneopost.com/ 2015/10/27/aiesec-brings-the-world-tounimas-students-during-global-village-2-0/

h"p://seeds.theborneopost.com/2015/10/22/aiesec-islooking-into-expanding/

h"p://www.im4ufm.my/youthspeak-forum-2016/

h"p://www.khirkhalid.com/2016/05/youths-as-advocates-of-sustainable.html

h"ps://www.facebook.com/youthspeakMY/photos/a. 967110380050592.1073741830.916021998492764/96711235005039 5/?type=3&theater h"p://theborneoblog.com/2016/05/09/ youthspeak-forum-miri-14-may-2016/

Facebook Reach

External Event ParGcipaGon

• • •

•

• • • • • • • •

Young Professionals Bureau’s Talk, which featured several notable civil ac5vist. Represented AIESEC in Malaysia in the launch of the Youth Perspec5ves Report, hosted by Perspec5ve Strategies. Collaborated with MDeC to organize SSOA event, which included various companies i.e Air Asia, Intel. Credits to AIESEC in USM for taking the mantel. Represented AIESEC in Malaysia in the roundtable discussion hosted by MDeC. Provided my opinion on how fellow Malaysian youth will want to par5cipate in their project. ASEAN Young Leaders Summit. Met with aspiring youth from ASEAN countries, as well as other na5ons i.e Canada, USA. UNDP’s Launch of MDG report, as well as launch of Sustainable Development Goals (SDG). Represented AIESEC in Malaysia as a VIP for Transparency Interna5onal Malaysia’s Integrity Debate. Represented AIESEC In Malaysia for the launch of Air Asia’s Founda5on (Social enterprises). Represented AIESEC in Malaysia at the What Malaysian Youth Should Know 2nd annual na5onal youth congress. Represented AIESEC in Malaysia at the Refugee Crisis Charity Concert. Represented AIESEC in Malaysia at the CPPS Roundtable: Making Markets Work for Young Entrepreneurs. Co-Hosted roundtable discussion with JCI Malaysia, AFS Malaysia, and Malaysian Youth Council on topics such as: • Overcoming Diversity Barriers for Youth Engagement in Malaysia • Engaging the Malaysian Youth Community for SDG Project Implementa5on

Internal Campaigns Winter Peak: Bridge the Gap As the deadline for Winter applications rapidly approached and after a coaching visit from AIESEC International, the MC decided to take matters into hand by pursuing a new potential market for our international volunteering experiences: Form 6 schools. To push Local Committees into taking initiative, the MC launched the “Bridge the Gap” internal communication campaign. The campaign included the following: • Daily update on the most performing LC in terms of applications for our international volunteering program, which was followed by a personal motivational phone call to a member of that LC; • Sharing on social media of the most performing LC’s daily strategies for gathering applications and the progress towards the Winter Peak goal; • A video every 2 days where a member of the Member Committee would share what they did on that very day to contribute to the oGCP winter effort. This video had the intention of showing how everyone can help towards this specific goal fulfillment even if it doesn’t directly correspond to their functional area. Over the course of the 13 day campaign, around 500 applications were gathered. Although it only bridged a third of the remaining gap to the planned goal, the campaign created a positive enforcement and mobilized LC members to be more productive.

Summer Peak Open: The Open Quest Bridge the Gap was only the first of four internal communication campaigns communicated through social media and designed to increase motivation and overall member performance across the local committees of AIESEC in Malaysia To highlight the transition of AIESEC’s organizational culture from a top-bottom entity to a sandbox where free experimentation and innovative thought are encouraged and stimulated, the following campaigns tried to integrate an element of fun as much as possible. The Open Quest was a three week national board game whereby the local committees would progress through the board’s spaces by being the 1st, 2nd or 3rd most performing entity every 3-day period in the delivery of both incoming and outgoing volunteering experiences. The campaign’s pirate theme determined the whole aesthetic of the game and the campaign managed to get some traction as its Bridge the Gap predecessor.

Summer Peak Matching: AIESEC Airlines & Save Malaysia AIESEC Airlines, which included its own mock portal and promotional travel posters, used a vintage airlines theme to promote performance in o u t g o i n g experiences,. Save Malaysia, a Walking Dead-inspired zombie apocalypse campaign, was used to promote incoming experiences. Both campaigns failed to gain as much traction as the first two due to the lack of communications support from the local executive boards, who had just started their new term. For both the summer peak matching campaigns little affect was seen in LC results.

Politeknik Explore

Polytechnic Explore, an ini5a5ve by AIESEC in Malaysia with the support of NADI Malaysia and Jabatan Pendidikan Politeknik (extension of Ministry of Educa5on), is an outgoing Global Ci5zen Program defined by the following objec5ves: 1. Provide this life5me opportunity to the selected students in Polytechnics to par5cipate in this cross-cultural experience. 2. Shape the students mindset and a|tude towards being entrepreneurial and independent. 3. Improve the educa5on infrastructure of Polytechnics in Malaysia, in lieu with the vision of achieving a statutory body by the end of 2017, and achieving a Full Fledged University Status by 2018. 4. Through the interac5on between the students and the local community abroad, this represents a strong branding opportunity for the par5cipa5ng Polytechnics in Malaysia. A total of 16 students par5cipated in 4 projects across 4 different ci5es in ASEAN, beginning from the 2nd of May, for 6 weeks. The par5cipa5ng polytechnics were: 1. Politeknik Merlimau Melaka 2. Politeknik Nilai Seremban 3. Politeknik Sultan Azlan Shah 4. Politeknik Sultan Idris Shah These 16 students were mixed into groups of 4 , where each group par5cipated in the following projects: 1. Project Apsara – Siem Reap (4 students) 2. Project Apsara – Phnom Penh (4 students) 3. Global Passport Project – Ho Chi Minh (2 students) 4. Green Future of Children – Ho Chi Minh (2 students) 5. eduACTion Indonesia – Medan (4 students) Despite numerous challenges and setbacks, all 16 of students had a fulfilling experience, that pushed them outside their comfort zones. The success of this project has opened the poten5al for Politeknik students to be exposed to opportuni5es provided by AIESEC.

What’s A_er STPM? The STPM campaign was run in winter peak 2015 as an MC Project. The brand Message was “What’s after STPM” in order to encourage preuniversity students to go on exchange. Members of the MC travelled to schools in Selangor and Kuala Lumpur to pitch the campaign to STPM administrators and host recruitment talks with distribution of flyers. Afterwards, virtual and physical recruitment were carried out concurrently. LCs UPM, Kedah Perlis, Penang were involved in recruiting Form 6 students in their respective their states and cities during this period What worked? Exploration of a new market that has a lot of potential: Students having 9 months of holiday from December to August annually. Achievement: 46 Podio Application overall for Winter Peak There were also sign ups for Summer 2016 due to the recruitment activity in Winter 2015. Improvement:    Early planning of the initiatives as this year, we started recruiting in November where students have already started their exams.   Resources:   What's after STPM Campaign Resource Hub Form 6 2015 Exam Timetable List of Form 6 School Engagement

Conferences

• • • • • • • • • •

NatCon (8-12 July 2015) NatCon YouthSpeak Forum (19 July 2015) MyLDS (21-26 January 2016) LEAD Summit (11-13 December 2015) Regional Induccon Conferences (October 2015) Train the Trainers (TtT) (July, March) Naconal Planning Meecng (NPM) (26-28 February 2016) AMAN (26 February 2016) Local YouthSpeak Forums (April, May 2016) AP Summit (29 Oct - 1 Nov 2015)

NatCon Dates: 8th -10th July 2015 Venue: University of Nottingham Malaysia Campus Delegates: 200

Objec5ve: Ready (Relevance), Set (Connec5on), Go (Ac5on)! AIESEC in Malaysia, proudly represented by one thousand members na5onwide, organized its ﬁrst conference of the new term; Na5onal Conven5on 2015 (NatCon) from the 8th to 12th of July 2015. Held in the impressive Great Hall at University No|ngham Malaysia Campus (UNMC), the conven5on gathered 200 leaders of AIESEC in Malaysia from 13 local chapters universi5es. The third day of the conven5on witnessed the birth of AIESEC in Malaysia 2017 2.0. AIESEC in Malaysia 2017 is a roadmap established by the previous President of AIESEC in Malaysia, Ms. Joanne Lim, with the vision of embarking AIESEC in Malaysia towards a 3 year plan. The 2.0 stands for realignment of the vision for “Every youth in Malaysia is ac5vely involved in building a united na5on,” as we believe in becoming a microcosm of change within the Malaysian community. Our core beliefs towards this vision is centred around the behaviours of relevance and inclusiveness. However, this cannot be achieved without placing the necessary focus into key areas. The conven5on was adjourned with the ﬁnal emphasis of our vision. With fric5on within the country becoming apparent and more serious, the call for unity within the youth community needs to be proac5vely approached, as we are the future of crea5ng a beHer Malaysia for all.

NatCon YouthSpeak Forum Dates: 19th July 2015 Venue: University of Nottingham Malaysia Campus Delegates: 200

Held on the second day of AIESEC in Malaysia’s Na5onal Conven5on (NatCon) 2015 at the Great Hall, University of No|ngham Malaysia Campus (UNMC), the Youth Speak Forum was established to connect the leaders of AIESEC in Malaysia to personali5es pursuing their dreams in crea5ng valuable business venture around the calls of the communi5es we live in. The Forum began with a Na5onal Partnership Launch presented by Unilever which was represented by Ms. Ramya Balakrishnan, the Human Resource Manager, and Ms. Amy Lim, the Employer Branding Specialist. Ms. Amy is also an alumni of AIESEC in Taylor’s University. This was followed by two very inspiring Power Talks. The first was delivered by Daniel Audunsson, a 25 years old Icelander and the founder of Vimle.com (a social e-commerce company using the func5ons of Amazon) which is based in the Philippines. The next Power Talk was delivered by Ezekiel Vicente, the current CTO of Mindvalley and an alumni of AIESEC in Philippines. He explained the importance of se|ng a strong culture within a company which enhances produc5vity of its employees. The delegates were then allocated to par5cipate in three different workshops. ANer the workshops concluded, the delegates returned to the Great Hall for the final session “Idea5on” in which aimed to encourage ideas based on the learning from diverse speakers and workshops throughout the day. The delegates were to iden5fy key issues that are plaguing Malaysia as a country and then use the business canvas model and root cause analysis in order to suggest key solu5ons in solving these social issues.

MyLDS Dates: 21st - 26th January 2016 Venue: University of Teknologi Petronas Delegates: 600

Objective: Own your Journey, Transform a Nation As the biggest conference of the year, the Malaysian Leadership Development Seminar (MyLDS) is an important strategic checkpoint for the national entity, as it is also the only major physical touchpoint between the national team and all 14 local committees. In 2016, AIESEC in UTP, an entity who during the previous term had distinguished itself as the most performing local committee, hosted the conference. The 6 day agenda included not only regular session tracks but also the YouthSpeak Forum external event and the election day for the following term’s national president. The YouthSpeak Forum, which was opened to the general public, aims to create an environment where people from diverse backgrounds can cross-pollinate ideas, share insights and gain new perspectives to create actionable outcomes to push the world forward. This is made happen by taking our delegates through the unique and interactive framework of Inspire, Engage, Act. In alignment to the intention to create a stronger bottom-up culture in AIESEC in Malaysia, the regular agenda included breakout sessions where the delegates were able to choose what content they wanted to receive and take ownership for their own conference experience, something which differs from the custom of dividing the plenary depending on their role and member profile. The conference also included learning circles, the so-called “tribal spaces”, where a trained host would deliver individual reflection and self-discovery spaces to their assigned delegates. MyLDS welcomed two former members of the global AIESEC International team to chair the conference, Jennilie Orlanda and Jake Formosa. Their contribution came in terms of delivery of morning and evening plenaries, which were filled with personal sharing and alignment of the overarching conference theme of transformation. This central theme shaped not only the agenda but the content of the sessions itself as it emphasized the development of mature and responsible leadership in AIESEC in Malaysia and a challenge to stimulate innovation and creative thought. MyLDS ran from the 21st to the 26th of January 2016.

LEAD Summit Dates: 11t h - 14th December 2015 Venue: MC Office Delegates: 60

The LEAD Summit agenda focused on education around two of the six so-called “Team Minimums”, which is a set of measurable standards that need to be fulfilled in local committees to ensure that we are providing quality team experiences for our members. The two chosen Team Minimums to shape the agenda, “Tracking and Coaching“ and “Evaluation and Reflection“, correspond to the least fulfilled quality standards in team experiences in Malaysia’s local committees, according to the quarterly State of the National Association (SONA) reports. The summit included session delivery from externals from Mindvalley and an unconventional use of space, as some sessions were delivered in parks and other public spaces. This helped create a stimulating environment for the realization of self-reflection sessions and the delivery of other content not directly related to AIESEC operations. Why of LEAD Summit To better prepare the “tribal space” hosts, a 3-day summit was held at the national office in Kelana Jaya to prepare the 50 Tribal Leaders from MyLDS. In addition, the LEAD Summit also welcomed as delegates the 5 Malaysian Ambassadors – individuals that received sponsorship from AIESEC in Malaysia to showcase their Winter international volunteering experiences.

Regional InducGon Conference (RIC) Dates: October 2015 Venue: Various Delegates: 450+

Objective: I own my AIESEC experience Regional Induction Conference is the first touchpoint between the newly recruited local members of AIESEC and the organization. The 3-day conference’s agenda is catered to stimulate basic operational knowledge and develop a sense of clarity on the purpose of AIESEC. In addition to the induction of our new members, Regional Induction Conference included a session track designed for individuals holding a Team Leader position within the organization. The sessions promoted the development of a particular set of soft skills associated to team management and leadership. 15/16 was the first term to apply the regional scope for induction conferences, as these were done only at a local level before. The three regional conferences were as follows: • • •

RIC South – hosted in UTM from the 25th to the 27th of September for 190 members of AIESEC in UTM, UM and UPM RIC North – hosted in USM from the 9th to the 11th of October for 99 members of AIESEC in Penang and Kedah-Perlis RIC Central – hosted in TU from the 9th to the 11th of October for members of AIESEC in TU, Sunway and UKM

Train the Trainer (TtT) Objective: Unlash the trainer within!

Dates: October, May Venue: MC Office/Various Delegates: 100+

In order to prepare the next generation of qualified trainers capable of delivering quality sessions across any conference or workshop profile, a big emphasis was put this year into the delivery of Train the Trainers (TtT) spaces for the members of AIESEC in Malaysia. TtT consists in a 3-day small scale conference that equips its delegates with the theoretic basics of training and facilitation and the needed soft skills to become a top trainer. The differentiating premise of TtT lies in the fact that all sessions include a do-it-yourself practical component, which culminates in the final day when delegates have to create and deliver their own sessions by applying all the guidelines from the previous sessions. The first TtT was held at a national level in the national team’s office from the 11th to the 13th of September 2015 to educate and train the 30 selected Facilitators for the three Regional Induction Conferences. To expand the scope and accessibility of the experience, four additional regional-level TtTs were delivered for a total of 127 delegates of all member profiles in KedahPerlis, Kuching, the national team’s office and Taylor’s University. These regional-level TtTs were delivered by both members of the national team and previous delegates of TtT in a two-week period starting on the 4th of March 2016.

NaGonal Planning MeeGng (NPM) Dates: 26th â&#x20AC;&#x201C; 28th February 2016 Venue: Sunway University Delegates: 141

National Planning Meet (NPM) is the planning conference of AIESEC in Malaysia that aims to align and prepare leaders of this entity for Spring and Summer Peak Realisation. With the transformation journey we all have gone through the 6 Days 5 Nights of Malaysia Leadership Development Seminar (MyLDS) 2016, it is our promise to transform all these ideas and thoughts into concrete actions and bring this entity closer to our vision - Every youth in Malaysia is actively involved in building a united nation. NPM had the following objectives: 1. Motivation & Direction - EBs have a strong purpose of AIESEC and a deep connection with AIESEC in Malaysia 2017. 2. Clarity - EBs are clear with their role and know how to manage their LC and functional department. 3. Target - EBs are clear on how to achieve their goal until January 2017. Block

Main goals

Transition from previous block

AIESEC 2020

Essence and Progress

Where we're going, How far we've gone

Youth For Global Goals

Youth Speak Survey and SDG Alignment

Relevence to the external enviornment around us

Customer Flow

Customer Flow Gradual Evolution

Focus on Customer Centricity

AIESEC Experience

AIESEC Experience products "plug and play"

Innovative mindset to devleop better products for our customers

LEAD

Ability to empower others and delegate responsibilities

Mindset and behaviors for getting there

Planning

Creation of project plans with role allocations and timeline

Clear "path" to reach our goal

AMAN 2015 Winners 26th of February 2016 during the National Planning Meeting at KL Venue at 7pm - 10pm

AMAN (AIESEC in Malaysia Award Night) a long-standing tradition to recognize the biggest achievers of our national network, those that differentiate themselves through their term achievements across a number of operational indicators. Truthfully, it's not about the ceremony itself, but the journey up until that very night, a journey of hard work and life-changing experiences delivered to the communities that AIESEC in Malaysia finds itself in. The awards consisted of: 1. TOP GUN (the highest and best Local Committee of AIESEC in Malaysia Award) 2. Most Progressive (the fastest growing Local Committee of AIESEC in Malaysia Award) 3. Individual Star Award (the appreciation Award for best individual members of iGTP and oGCP AIESEC in Malaysia) Inspire Award (the fulfillment of team standards Award of AIESEC in Malaysia) 4. Program Excellence Award (The best program excellence delivery for each program; oGCP, iGCP, iGTP, and oGTP)

Award Name

Nominees

Winner

TOP GUN

UUM, Kuching, UNMC

UUM

Most Progressive

UKM, UNMC, UUM

UNMC

INSPIRE Award

UUM, UM, Penang

UUM

IGTP Star

1. Michelle Beh from UNMC 2. Lygene Tee from TU

Michelle Beh from UNMC

oGCP Star

1. Hang Wen Jia (TU), 2. Chua Jia Wei (CU), 3. Valen5na Wong (Kuching)

Valen5na Wong from Kuching

oGCP Excellence

Penang, CU, Kuching

Kuching

iGCP Excellence

UNMC, UUM, UPM

UNMC

oGTP Excellence

UUM, UNMC, TU

UUM

iGTP Excellence

UNMC, UPM, TU

UNMC

Local YouthSpeak Forum

Event

Overall Turnout

Non AIESECers

National YSF

530

YSF Penang

YSF Miri

YSF Kuching

120

YSF KL

THE CONCEPT YouthSpeak Forum is an event that takes place in multiple locations around the world; bringing top youth talent together with business leaders and experts for a conversation around pressing global issues with the aim to generate new and, most importantly, actionable ideas that will impact the world and its future. We make this happen by taking our participants through the unique and interactive framework of Inspire, Engage, Act.

Upcoming YouthSpeak Forums YouthSpeak Forum  Kuching

YouthSpeak Forum  Miri

YouthSpeak Forum  Kuala Lumpur

Delegates: 120 youth

Delegates: 84 youth

Delegates: 50 youth

(14th May)

(28th May)

Participating Speakers/Partners:

Cheah Karfei, Raven Kwok and also Charles Liew – Keynotes

Women's Aid Organisation, World Wide Fund, International Peace Youth Group – Keynote

Philip Kimpton, Political and Economic Counsellor, Australian High Commision Zaim Mohzani, CoFounder and Principal of Nation Building School Cynthia Gabriel, Founder of Centre to Combat Corruption and Cronyism (C4) Azrul Mohd Khalib, External Relations Manager at the Institute for Democracy and Economic Affairs (IDEAS)   – Keynote

Earthlings Coffee, Worming Up, Teach for Malaysia, Shine Pharmacy, Tanoti

AirAsia Foundation, Child Rights Coalition, Teach For Malaysia and International Peace Youth Group

NPO & NGO: Penang Science Cluster, Transparency Interna5onal Malaysia, Teach For Malaysia, Child Rights Coali5on, Centre to Combat Corrup5on and Cronyism (C4), IDEAS, Migra5on Works. SMEs/MNCs: Shell, Unilever, UniDigest, Earthling Coﬀee, Tano5, Shine Pharmacy, AirAsia Founda5on. Government Agencies: Penang Women’s Development Corpora5on, Penang Family Health Development Associa5on, TalentCorp. Youth Organiza;ons: Na5on Building School, Hillet Interna5onal, Interna5onal Peace Youth Group, Junior Chamber Interna5onal (JCI).

AP Summit

AIESEC in ASIA PACIFIC OPERATIONS SUMMIT: From the 31st of October to the 1st of November 2015, 40 brave individuals from eighteen Asia Pacific entities gathered in Kuala Lumpur, Malaysia to formulate the strategies and action steps necessary to enable 36,608 life changing exchange experiences for Asia Pacific region in the upcoming year. Hosted in the Mindvalley office, the discussions that took place during the summit aimed to create a movement to enable youth leadership development for over 1 billion youth in Asia Pacific.

Financial Status Direct Exchange & Business Development Income Performance

20% 9% 2%

51%

17%

oGCP

iGCP

oGTP

iGTP

Financial Growth Descrip=on

Growth

Explana=on

+41.4%

Pricing adjustment of the programme from RM 400 - RM 600. This is the main contributor of growth. The increment of the programme pricing is to improve the value delivery and customer experience.

iGCP

-8%

In term 1516, there was no na=onal project sponsorship which has contributed to 50% of the iGCP income in term 1415. Thus, sustainability level has increased signiﬁcantly by contribu=on of direct exchange income from TN takers and EPs.

oGTP

+175%

oGCP

iGTP BD

+23% -1%

There are 2 main factors that resulted in signiﬁcant growth ﬁnancially: Growth in exchange numbers by 175% • Pricing adjustment from RM 600 - RM 800 •

There are 2 main factors that resulted in growth ﬁnancially: • The launch of Global Entrepreneur to the Malaysia market • Pricing standardiza=on across the en=ty for Global Talent Programme During the term 1516, the ﬁnancial model pushed the en=ty to be more exchange focused, thus BD strived to form partnership that are exchange related in order to deliver the AIESEC value proposi=on to partners.

Financial Achievements Revamp of the Organizaònal Financial Model This revision aimed to shiN the focus of the financial model to be exchange centric rather than dependent on sponsorships. The organiza5onal development and financial 5ering model have thereby been integrated to support the revision of the financial model where exchange and financial growth are directly related to each other. This change has resulted in: • •

An increment of 100% direct exchange income on the na5onal level. More accurate ﬁnancial projec5on for investment decision making in both na5onal and local level.

Implementaòn of Customer-Centric Financial Model The updated customer flow was introduced by AIESEC Interna5onal in IC 2014. To support the shiNing of the customer flow into opera5ons, the following steps were taken: • • •

Outgoing exchange par5cipants are only required to make the programme fee payment when they found or matched to a suitable project instead of paying during sign-up. TN takers for incoming global talent programme are only required to make the full payment when they found or matched a suitable intern. A signiﬁcant incremental increase was allocated to value delivery in oder to enhance customer experiences.

Centralize Finance Tracking System A revision and standardiza5on of bookkeeping systems has been implemented as of April 2016. All local chapters are required to use the same finance tracker to update the financial informa5on in accrual basis. The implementa5on has improved the financial data accuracy and consistency which allows the en5ty to do financial analysis in a more 5mely manner. The reports are able to support in beHer cash management and smarter financial decision making. At the same 5me, it has improved the compliance of the accoun5ng system and reduced the risk in fraud.

Partnerships MayBank - National Exchange Partner This year marks the second year of partnership with Maybank as our valuable partner as we are continuing to create impact both internationally and locally with Maybank enabling young Malaysians to volunteer abroad for various social projects and continuation in Malaysia through ambassadorship in Malaysian university community. We are striving to send 30 Malaysian this year and will strive to create more opportunities in the coming years for more Malaysian to be a Global Citizen

Unilever - National Partner Unilever and AIESEC Malaysia have a long history of success through youth engagement in terms of creating sustainable impact both in local communities and also in the corporate world. AIESEC and Unilever have shared vision of creating sustainable development to the local communities and together, we have been reaching out to more than 500 students in Sustainable Development Goals through Malaysia YouthSpeak Forum and also through campus engagements.

Getmii - National Communication Partner One of our newest collaboration with the Bangkok-based start-up, Getmii and AIESEC strives to provide a young community for requests and sharing through mobile platform for AIESECers and young Malaysian. We aim to engage young Malaysians through introducing the platform for various usage such as platform for international interns to share experiences and knowledge together with Malaysians during their volunteering and internship with AIESEC.

TalentCorp - National Strategic Partner One of our key strategic partner, AIESEC appreciates the collaboration with TalentCorp through enhancing youth Malaysians in creating a stronger workforce for the nation through local engagements and especially through TalentCorp’s flagship program, MyASEANinternship where AIESEC supports in leadership development both locally and also providing support through AIESEC’s network in ASEAN countries when the interns are abroad.

Nippon Paint - National Partner Nippon Paint has always been our supporter in terms of providing in-kinds and this year we are taking it a step further with youth engagement in local universities. Through Nippon Paint’s Management Associate Program, AIESEC are supporting in terms of employer branding and also cultural integration for any participants of the program that are in Malaysia’s office for internship or placements.

P&G - National Supporting Partner Collaboration of P&G with AIESEC Malaysia is centered through leadership development. Every year, P&G participates in our National Conference to address to all our youth leaders on leadership development both as young person and also in the corporate setting.

Shell - National Supporting Partner Shell and AIESEC Malaysia partners and collaborate specifically in YouthSpeak Forum where Shell provides it’s Sustainability expertise for all the young Malaysians in realizing their ideas. Along with Shell Ideas360 as more comprehensive platform for projects with corporate support, AIESEC and Shell has been collaborating in creating values for local communities on both events.

Microsoft - National Supporting Partner Microsoft has a history in working with AIESEC globally and especially in Asia Pacific region. With AIESEC Malaysia, we have promoted the leadership and developmental opportunities from Microsoft Malaysia to all our leaders and members who are seeking for internship or permanent placements or both.

UNDP Malaysia - Supporting Partner In conjunction with the UN’s Sustainable Development Goals (SDGs), UNDP Malaysia has been our greatest advisor in our operations in aligning youth perspectives with the SDGs through the YouthSpeak campaign in terms of peer review for our YouthSpeak Survey and also providing us opportunity to engage the local communities through future collaboration in social projects aligning to the SDGs.

Teach for Malaysia - Supporting Partner AIESEC Malaysia has always been a big supporter of the mission for Teach for Malaysia(TFM) in “Empowering our nation through education”. TFM has been part of our organization through various platforms be it in our conferences and YouthSpeak Forum(s) both nationally and locally. On top of that, Teach for Malaysia empowers AIESEC and volunteers who are bound to serve communities through education by providing us training and workshops. With our purpose aligned, both AIESEC Malaysia and Teach for Malaysia strives to build a better Malaysia through education and experience.

AirAsia Foundation - Supporting Partner With the focus on supporting social changes through entrepreneurship, AirAsia Foundation has been impacting communities across ASEAN. AIESEC Malaysia and AirAsia Foundation has been working together to educate young Malaysian about social enterprises through YouthSpeak Forum. The practical experience of creating social projects in YouthSpeak Forum through the guidance of the experts from AirAsia Foundation enables these future social entrepreneurs with the much needed education about the creating social change.

AIESEC Global Awards

Electrolux Excellence Award for Asia PaciďŹ c

ING Excellence Award for Cluster 2

Supervisory Group

Andy See Theong Leng (Chair) Founder, Perspective Strategies

Zaim Mohzani Principle, National Building School

Bharat Avalani Regional IBC Director, Unilever Asia AMET

Edward Chien Head of Quality Assurance, AirAsiaX

Chris Tan Managing Partner, Chur Associates

Darren Ho Yee Khong General Manager, Lâ&#x20AC;&#x2122;Oreal Malaysia

Christine Ennew Provost, University of Nottingham Malaysia Campus

Mohamad Alif Abdul Latif Senior Associate, Ernest & Young

Jing Pei Goh Teach for Malaysia (formerly)

GUEST ADVISERS: (not pictured)

Ezkeil Vincente Senior Partner and CPO, Mindvalley

James Chacko Assistant Resident Representative, UNDP Malaysia

Sue Fi Wee Founder, xpatmobi

Joanne Lee Kheat Yeng (AIESEC in Malaysia MCP 1415) Account Manager, P&G

Member Commi.ee 1516

Hanne Ockert-Axelsson (Sweden, USA, Philippines)

Ana Fatimatuzzahra (Indonesia)

John Lau Chun Kuang (Malaysia)

Tam Jia Tern (Malaysia)

Member Committee President

Member Committee Vice President Operations/Information Management

Manuel Gil Ferreira (Portugal, Sweden)

Member Committee Vice President Organizational Development

Member Committee Vice President Talent Management Member Committee Vice President Expansions

Erik Chia Zhong Yi (Malaysia) Member Committee Vice President Customer Experience

Kenny Sim Soon Jin (Malaysia)

Lim Sin Ting (Malaysia)

Member Committee Vice President Business Development

Member Committee Director Outgoing Global Talent Programme

Paul Huang Po-Yu (Taiwan)

Pravin Nair (Malaysia)

Member Committee Vice President Marketing

Ng Hui Yeen (Malaysia)

Member Committee Vice President Finance

Member Committee Director Public Relations & Events

Jack Low Wai Yew (Malaysia) Member Committee Director Online Marketing

Edward Tseng Hua-Yi (Taiwan)

Jose Millian

Peter Ang Poh Kong (Malaysia)

Sarah Wong Shi Ming

Jane Lee Pei Ling (Malaysia)

Govinash Visvanathan

Member Committee Vice President Incoming Global Citizen Programme Member Committee Vice President Incoming Global Talent Programme Member Committee Vice President Outgoing Global Citizen Programme

Member Committee CEEDer Information Management Member Committee Director YouthSpeak Member Committee Director Business Development

Member Commi.ee 1617

John Lau Chun Kuang (Malaysia) Member Committee President

Ariyani Tiara Kusumaputri (Indonesia) Member Committee Vice President iGTP & Enabler XP

Kee Boon Goh (Malaysia)

Carlisle Lee Lyn Hsien Malaysia)

Jessie Yu (Australia)

Eva Dutary (Panama)

Member Committee Vice President Business Development Member Committee Vice President B2B Marketing

Annie They Duong Phan (Vietnam) Member Committee Vice President oGCP - B2C Marketing

Member Committee Vice President iGCP & Student XP Member Committee Vice President Organizational Development

Ana Fatimatuzzahra (Indonesia/Malaysia)

Member Committee Vice President Talent Management

Michelle Lee Tzer Ping (Malaysia)

Paola Latino (Colombia)

Grace Leong Pau Yee (Malaysia)

Simon Low Sai Men (Malaysia)

Member Committee Vice President oGTP - B2C Marketing Member Committee Vice President OGX & Student XP

Member Committee Vice President Information Management Member Committee Vice President Finance

AIESEC in Malaysia Get in touch: youth@aiesec.my