EXPA | Manual & Guides

EXPA Manual & Guides

CUSTOMER FLOW PHASE The different stages our customers go through when having an AIESEC experience

ATTRACTION

CONSIDERATION

VALUE DELIVERY

BRAND ADVOCACY

CUSTOMER PROFILE The specific kind of relationship the customer has with us when going through each phase

STRANGER

LEAD

CUSTOMER

PROMOTER

VISITOR CUSTOMER STATUS How the customer identified in our internal platform (EXPA), which help us do Data analysis and track the matrix of our operations

Open Applicants

Accepted In Progress

Approved Realised

Complete

Note: System updates is happening on daily basis. Information here (Customer Status especially) can be outdated.

Keep yourself updated at EXPA Analytics and MYAIESECHub

Overall System Work Flow

Open

EP “SIGN UP” for an account in OP

Applicants

EP “APPLY” for OpportuniOes in OP

Opportunity Manager “ACCEPT” / “REJECT” EP ApplicaOons

Accepted

Opportunity Manager “ACCEPT” EP ApplicaOons

In Progress

EP “ACCEPT” the Opportunity in OP > “My ApplicaOons”

EP “TAKE LDM SURVEY” in OP > “My ApplicaOons”

Approved

Opportunity Manager “APPROVED” EP

EP Manager “APPROVED” EP

Realised

Opportunity Manager Mark EP “REALISE”

Complete

Automate: One day aRer Opportunity Ending Date

EP “TELL US HOW IT WENT” in OP “My ApplicaOons” [NPS]

Opportunity Manager “REJECT” EP ApplicaOons

Note: You can assign EP Manager, mark the EP as “Contacted”, “Paid” and “Interviewed” at anyKme according to your enKty reality.

EP “TAKE LDM SURVEY” in OP > “My ApplicaOons”

EP Responsibility

Open

EP “SIGN UP” for an account in OP

Applicants

EP “APPLY” for OpportuniOes in OP

Accepted

Opportunity Manager “ACCEPT” EP ApplicaOons

Opportunity Manager “ACCEPT” / “REJECT” EP ApplicaOons

In Progress

EP “ACCEPT” the Opportunity in OP > “My ApplicaOons”

EP “TAKE LDM SURVEY” in OP > “My ApplicaOons”

Approved

Opportunity Manager “APPROVED” EP

EP Manager “APPROVED” EP

Realised

Opportunity Manager Mark EP “REALISE”

Complete

Automate: One day aRer Opportunity Ending Date

EP “TELL US HOW IT WENT” in OP “My ApplicaOons” [NPS]

Opportunity Manager “REJECT” EP ApplicaOons

Note: EP Manager is responsible to make sure EP is aware of their responsibility.

EP “TAKE LDM SURVEY” in OP > “My ApplicaOons”

EP Manager Responsibility

Open

EP “SIGN UP” for an account in OP

Applicants

EP “APPLY” for OpportuniOes in OP

Accepted

Opportunity Manager “ACCEPT” EP ApplicaOons

In Progress

EP “ACCEPT” the Opportunity in OP > “My ApplicaOons”

EP “TAKE LDM SURVEY” in OP > “My ApplicaOons”

Approved

Opportunity Manager “APPROVED” EP

EP Manager “APPROVED” EP

Realised

Opportunity Manager Mark EP “REALISE”

Complete

Automate: One day aRer Opportunity Ending Date

Opportunity Manager “ACCEPT” / “REJECT” EP ApplicaOons

EP “TELL US HOW IT WENT” in OP “My ApplicaOons” [NPS]

Opportunity Manager “REJECT” EP ApplicaOons

Note: You can mark the EP as “Contacted”, “Paid” and “Interviewed” at anyKme according to your enKty reality.

EP “TAKE LDM SURVEY” in OP > “My ApplicaOons”

Opportunity Manager Responsibility

Open

EP “SIGN UP” for an account in OP

Applicants

EP “APPLY” for OpportuniOes in OP

Accepted

Opportunity Manager “ACCEPT” EP ApplicaOons

In Progress

EP “ACCEPT” the Opportunity in OP > “My ApplicaOons”

EP “TAKE LDM SURVEY” in OP > “My ApplicaOons”

Approved

Opportunity Manager “APPROVED” EP

EP Manager “APPROVED” EP

Realised

Opportunity Manager Mark EP “REALISE”

Complete

Automate: One day aRer Opportunity Ending Date

Opportunity Manager “ACCEPT” / “REJECT” EP ApplicaOons

EP “TELL US HOW IT WENT” in OP “My ApplicaOons” [NPS]

Opportunity Manager “REJECT” EP ApplicaOons

EP “TAKE LDM SURVEY” in OP > “My ApplicaOons”

AbbreviaOons: EP - Exchange ParOcipants EXPA - AIESEC Internal OperaOon Management System (experience.aiesec.org) LDM - Leadership Development Model NPS - Net Promoter Score OP - Opportunity Portal for EPs (opportuniOes.aiesec.org)