EST
Applica'ons
AIESEC in Spain 2016.1 2nd round
MARKETING MCVP MKT Mariana Silva
Brand Guardian
Specialists Team Leader
Designer
Global Entrepreneur
EYEY Content
Global Talent
Social Media
Angel Fraga
Marta Valerio
Designer
Ana Simoneta
Cris'na Bas
OGX&YS Amplifier
Rúben Piñero
DM Team Leader
Tamara Pazos
Marino Piñero
Alejandra de la Hoz
Global Ci'zen
Webmaster
Corporate Master
MKT Global Citizen Specialist
BRIEF OF THE ROLE GC Specialist creates the na'onal marke'ng strategy to strengthen the posi'oning of the program in our market; and to track and analyze the performance of the program. You will be responsible for the Crea've Brief for Global Ci'zen program based in the analysis and innova'on summary.
RESPONSIBILITIES
Na'onal promo'on campaign crea'on Lead nurturing framework development LC management and educa'on Data analysis
GOALS & KPIS Delivery of summer campaign and tracking # opens for oGCDP % leads generated per campaign Conversion of SU-‐MA # educa'on spaces delivered to LCs
REQUIREMENTS & PROFILE
1) Spanish speaker 2) Educa'on skills 3) Marke'ng trends understanding 4) Preferred knowledge and experience in Global Ci'zen program 5) Analy'cal Skills
BENEFITS
1) Contact with the network, the MC and the Na'onal Strategies
2) Learn how to work in synergies
3) Project management
WORKLOAD 10-‐12 hours / week WORKPERIOD Un'l the 30th of June 2016
MKT Designer
BRIEF OF THE ROLE The designers give shape and form to AIESEC ideas. You will work for one or more products in synergy with the other members of marke'ng team in order to deliver materials and campaigns for the local and na'onal MKT and opera'ons teams to use. You will also be required to provide local branding support and oversee that all en''es are properly using marke'ng materials and brand guidelines. RESPONSIBILITIES
GOALS & KPIS
BENEFITS
Visual product strategy Visual material crea'on LC branding support Provide educa'on to the LCs
# of designs produced
1) Contact with the network, the MC and the Na'onal Strategies
% LCs using na'onal materials
% Engagement in social media
REQUIREMENTS & PROFILE
1) Adobe Photoshop/Ilustrator/InDesign Skills 2) Ability to work under pressure 3) Self mo'vated 4) Flexibility 5) Educa'on skills
2) Learn how to work in synergies
3) Porgolio crea'on
WORKLOAD 5-‐8 hours/week WORKPERIOD Un'l the 30th of June 2016
MKT Social Media Manager
BRIEF OF THE ROLE Social Media Manager is the person responsible of managing the na'onal strategy from all AIESEC Spain social networks, focusing on exposing our social media content, data analysis, investment and drive the social media strategy for the LCs. You will have the responsibility to propose, verify, analyze and track all informa'on published inside all the social media networks. The strategist exposure of our brand voice. GOALS & KPIS
BENEFITS
% opens from online content
1) Contact with the network, the MC and the Na'onal Strategies
RESPONSIBILITIES
Daily management of the na'onal social media strategy; Crea'ng and managing na'onal social media campaigns; Management and support to LCs’ strategy; Na'onal data analysis and investment.
Interac'on & engagement
# clicks
# leads generated by investment
REQUIREMENTS & PROFILE 1) Spanish speaker 2) Crea'vity 3) Cross-‐understanding of AIESEC essence and our programs 4) Content crea'on skills
2) Social media analy'cs
3) Mul'-‐channel management
WORKLOAD 10-‐12 hours/week WORKPERIOD Un'l the 30th of June 2016
MKT Webmaster
BRIEF OF THE ROLE Webmaster will be responsible for the management of the na4onal website, by providing constant improvements according to organiza4onal needs, through making it more customer centric, user friendly and easy to buy.
GOALS & KPIS
BENEFITS
# visits on the website % opens from website to OPP
1) Contact with the network, the MC and the Na'onal Strategies
RESPONSIBILITIES
Edi'ng and upda'ng the na'onal website;
Support on technical issues; Monitoring website analy'cs.
REQUIREMENTS & PROFILE 1) Analy'cal skills 2) IT knowledge 3) Web design understanding 4) Flexibility
2) Knowledge and skills on website op'miza'on and analy'cs
WORKLOAD 5-‐8 hours/week WORKPERIOD Un'l the 30th of June 2016
MKT Corporate Master
BRIEF OF THE ROLE Corporate Master will be responsible to create the na'onal marke'ng strategy to strengthen the posi'oning of Global Talent and Entrepreneur (ICX) in the market; and to track and analyze the performance of both programs. You will also be
responsible for leads genera'on and nurturing and to create virtual content to alract customers. GOALS & KPIS
RESPONSIBILITIES
Develop new customer journey strategy to nurture company leads;
Develop na'onal email marke'ng strategy to nurture leads;
Create B2B content strategy;
% open opportuni'es coming from the website
% conversion from lead to in progress # click rates on email marke'ng
BENEFITS
1) Contact with the network, the MC and the Na'onal Strategies
2) Content crea'on 3) Experience in sales and B2B marke'ng
Create trainings and materials for LCs. REQUIREMENTS & PROFILE 1) Spanish speaker 2) Educa'on skills 3) Marke'ng trends understanding 4) Preferred knowledge and experience in Global Talent and Global Entrepreneur program 5) Analy'cal Skills
WORKLOAD 10-‐12 hours/week WORKPERIOD Un'l the 30th of June 2016
INCOMING GIP MC VP iGIP Summer camps Manager
iGIP
Summer camps Manager
BRIEF OF THE ROLE As Summer camp Matching and Interna'onal Coordinator, you will be working closely with the MCVP iGIP in managing the partner en''es (mainly US, Canada) that will provide us with the needed supply for our summer camps this year. We are planning on having around 100 experiences based on different camps throughout the en'ty in the next months and this role will be crucial in making the experiences happen, and in making them a truly leadership development experience for the par'cipants.
RESPONSIBILITIES
Support to Matching of LCs summer camp opportuni'es Final Responsible for En'ty rela'ons with US and Canada for Matching strategy Co-‐crea'on of Na'onal aligned Delivery with En'ty partners Final responsible for weekly update of applicants in Podio and tracking of these Communica'on with LC VPs providing support for implementa'on of Delivery (IPS, etc)
GOALS & KPIS Support delivery of Winter RE and prepara'on of Summer peak; # of Ma, # of RE NPS score
BENEFITS
1) Partnership management; 2) Network management; 3) Innova've and crea've thinking 4) Punng Leadership at the center of Summer camps
REQUIREMENTS & PROFILE
1) Previous leadership experience; 2) Matching & Tracking experience; 3) Self driven and Innova've mindset; 4) High understanding of Summer camps objec've; 5) High level of English
WORKLOAD 12-‐15 hours / week WORKPERIOD Un'l the 30th of June
BUSINESS DEVELOPMENT MC VP BD Business Development Manager (Barcelona)
BD
Business Development Manager (Barcelona)
BRIEF OF THE ROLE As BD Manager, you will be working closely with the MCVP BD ensuring external posi'oning and the growth of the en'ty through strategic partnerships with regional governmental ins'tu'ons, business schools, and corporate sector alliances (incubators, accelerators, co working spaces, etc.). For all this you would be selling the Na'onal Porgolio of AIESEC in Spain. RESPONSIBILITIES
GOALS & KPIS
Plan and implementa'on of Na'onal Strategies for selling the Na'onal Porgolio of AIESEC in Spain;
Support increasing Na'onal Sales
Constant market analysis; Strategic alliances with regional governmental ins'tu'ons, business schools, and corporate sector alliances; Key partners in order to posi'on our en'ty externally.
Quality of market analysis
#partnerships closed
BENEFITS
1) Development of your selling s, and building rela'onship skills 2) Development of your personal networking 3) Solu'on Oriented thinking
REQUIREMENTS & PROFILE
1) Previous leadership experience preferred; 2) Sales experience required; 3) Solu'on Oriented mindset 4) High understanding of corporate sector in Spain 5) Spanish required
WORKLOAD 10-‐12 hours / week WORKPERIOD Un'l the 30th of June
TALENT MANAGEMENT
MCVP TM IXP Manager
TM
IXP Manager BRIEF OF THE ROLE
To create, implement and track the IXP strategy on the LC level to support Reintegra'on of GCDP EPs in February -‐ March and integra'on of TMP/TLP into GCDP/GIP for summer peak..
RESPONSIBILITIES
GOALS & KPIS
BENEFITS
Crea'on of the general na'onal IXP % IXP goal achievement strategy #LCs following the strategy Implementa'on of the strategy for spring Reintegra'on Crea'on and execu'on of the strategy for summer integra'on . REQUIREMENTS & PROFILE 1) Knowledge of X programs 2) Responsibility 3) Strong commitment to communica4on and keeping deadlines 4) Strategic thinking 5) Analy4cal Skills
1) Contact with the network, the MC and the Na'onal Strategies 2) Personal effec'veness 3) Project management 4) Network management 5) Strategic thinking
WORKLOAD 10-‐12 hours/week WORKPERIOD Un'l the 30th of June 2016
Specific Questionnaire MKT Global Citizen Specialist 1. Generate ONE unique solu'on to what do you think is the biggest bolleneck in the alrac'on of customers for Global Ci'zen. 2. Create a drap of a campaign for summer 2016. Corporate master 1. What is your current understanding of the Inbound Marke'ng Methodology (by Hubspot)? How can we implement this for B2B iGIP strategy? (If you do not know it, please research). 2. Draw the whole flow for iGIP from alrac'on to sales done. Consider target, channels and message.
Brand Guardian & Designer 1. What will you do to ensure ALL the LCs will use na'onal campaigns and respec've materials? 2. Create a poster promo'ng Global Entrepreneurs for summer peak. Choose one leadership quality and one en'ty partner. Social Media Manager 1.We have a huge bolleneck making our local fan pages implement social media analysis and align as one brand. What would be your recommenda'on about this maler and the steps you follow to implement your ideas? 2. Choose two companies have a good engagement of their social channels. Why did you choose those channels? What are the three main key learning points that AIESEC in Spain’s social channels should learn from these best case prac'ces? Webmaster 1. Choose two websites that you think are customer oriented, user friendly and let customers buy their product easily. Why did you choose those websites? What are the three main key learning points that AIESEC in Spain’s website should learn from these websites? 2. Draw how do you think the na'onal website could become a beler sales and conversion tool.
Specific Questionnaire iGIP
BD
Summer Camp Manager 1. We have the plan of Realizing more than 100 experiences in English camps this second half of the year. One of our main partners for this, is AIESEC in the United States. Together with them, we want to have a common communica'on plagorm for matching, a common understanding of the camps, and a prepared co -‐ delivery of the leadership development experience we want to provide to the interns arriving. What would be your main Ac'on steps to ensure these 100 RE happen in the best way possible? Take into account: • LCs we have working with on summer camps, • other en''es that could provide us with English Na've speakers • 'meline we are working with for the delivery • Experience we want to give the interns, and how we could shape is through different spaces? • Think innova'vely!
Business Development Manager (Barcelona) 1. What are the strategies you think are need it in order to create key alliances that will allow AIESEC in Spain growth in a 100% un'l the end of the term? 2. PwC just called you to know how can they partner with AIESEC in Spain. Create an strategic plan to ensure the entrance of 30.000€ through a collabora'on in different products with this company during the following three years. Specified which products will you offer them, why, and how are you going to ensure and upscale the partnership aper the first year. TM IXP Manager Come up with a 2-‐months strategy to support Reintegra'on of winter EPs. Include 'meline, specific touchpoints, responsibles and expected outcomes of each. Consider the following: • This autumn AIESEC in Spain had RXP for the first 'me and out of the goal 18 LCs achieved 15. • The goal for GCDP Winter Peak is 100 X. • The process should be LDM-‐based, clear, visual and simple.
Instructions: 1. Read carefully the descrip'on of the profiles and the ques'onnaire 2. Provide your answers for the general and specific (alach it in a separate document to Podio) ques'onnaire via the following link: bit.ly/esSorspain 3. Some tasks may require an alachment, don’t forget to alach the files :) 4. Deadline: 28th of December, 23h59 RESPONSIBILITIES
MC Contacts: Miroslav Dimitrov MC VP oGIP miroslav.dimitrov@aiesec.es Sofia Elosegui MC VP iGIP sofia.elosegui@aiesec.es
GOALS & KPIS
Anna Kainova MC VP TM anna.kainova@aiesec.es Mariana Silva MC VP MKT mariana.silva@aiesec.es
Emilio Frojan MC VP oGCDP emilio.frojan@aiesec.es Anna Otalora MC VP BD anna.otalora@aiesec.es