Project management booklet of national recruitment
Logic of programs and talent flow AIESEC in Taiwan 2011-2012
Created by 1112 MCVPTM , Will Kao
What’s inside this booklet • Process of TM in recruitment • The introduction of recruitment flow • Logic of recruitment in each talent process -- Talent marketing -- Talent selection & allocation (See GCM implementation guide) -- Talent induction (See GCM implementation guide) AIESEC is the First Choice to Cultivate Future Global Leaders.
• This booklet is for you to clearly know how to run a recruitment strategically and know our logic to implement national recruitment this year , and also make you understand more about how LC can run recruitment n a systematic way:
For LCPs and LCVPTMs Customize the principle to create product and process that fulfill your LC need For recruitment OCPs Clearly know how you can drive recruitment and guide your member to learn and drive the result of recruitment in this systematic way AIESEC is the First Choice to Cultivate Future Global Leaders.
Talent Management process in recruitment
AIESEC is the First Choice to Cultivate Future Global Leaders.
Recruitment
Talent marketing
Talent selection
Talent allocation
Talent induction
Attract people to our org
Set expectation and get people we want
Put people into right development place
Equip member with needed knowledge , skill and attitude to start organizational work
AIESEC is the First Choice to Cultivate Future Global Leaders.
Flow of recruitment & global leadership program
AIESEC is the First Choice to Cultivate Future Global Leaders.
Recruitment flow Info-session
Application
Talent marketing
Talent selection
Selection
Talent allocation
Join LC operation
Newie Conference
AIESEC is the First Choice to Cultivate Future Global Leaders.
Orientation and induction
Talent induction
The flow of GLP (After NC) Newie Conference
Info-session of GLP
Induction day of GLP
Join GLP conference
GLP Application
Go on exchange
Preparation & Global Leader training
GLP selection
AIESEC is the First Choice to Cultivate Future Global Leaders.
Notice for GLP program • Flow starts right after NC • GLP info-session is X info-session for members (EP’s will be called GDP info-session) • On the preparation day besides some preparation for going abroad, there’ll be two track , for EP to know more about AIESEC and for GLP members to receive some global leader training from National trainer’s team AIESEC is the First Choice to Cultivate Future Global Leaders.
Logic of recruitment in each talent process Principle
Execution
Talent marketing Talent selection Talent allocation Talent induction
Responsibility
AIESEC is the First Choice to Cultivate Future Global Leaders.
Our objective
AIESEC is the First Choice to Cultivate Future Global Leaders.
1. Create more impact through more Global leader experience.(X+L) 2. Engage more people to live global experience.(X) 3. Shape the brand name of “AIESEC in Taiwan is the first choice to cultivate future global leader” in the very beginning.
AIESEC is the First Choice to Cultivate Future Global Leaders.
Talent marketing
AIESEC is the First Choice to Cultivate Future Global Leaders.
Talent marketing • Product design • Process design • Promotion execution • Evaluation
AIESEC is the First Choice to Cultivate Future Global Leaders.
Product design Principle
AIESEC is the First Choice to Cultivate Future Global Leaders.
Product design Principle Guiding questions: • Who we are? • Who do we want? • What do they want? Objective • Defining the product we are offering (clear value proposition for different interest groups). • Creating clear customer segmentation based on profile and/or interest. AIESEC is the First Choice to Cultivate Future Global Leaders.
Product design Product portfolio Global Leader Program
GLP
Membership experience + GDP or Team leader experience + GDP
Our product Global Development Program
GDP
Go on DT X only
AIESEC is the First Choice to Cultivate Future Global Leaders.
Product design Execution
AIESEC is the First Choice to Cultivate Future Global Leaders.
Execution principle 1. Make sure you deliver the right value proposition of GLP and GDP, and make every part of recruitment aligned with it 2. Find your best customer segment for each program in your campus market
AIESEC is the First Choice to Cultivate Future Global Leaders.
Product design Value proposition of GLP: A program that offers you 1. Practical team experience & organizational learning 2. Hard and soft skill development 3. Access global network at one time. (+ all the values of GDP) AIESEC is the First Choice to Cultivate Future Global Leaders.
Product design Customer segment of GLP: Based on age : 1st. University freshman 2nd. Second year student (AIESECer’s friend preferred higher trust and recognition) Based on others: 1. Enough commitment to the whole process AIESEC is the First Choice to Cultivate Future Global Leaders.
Product design Value proposition of GDP: A program that offers you 1. Cross-cultural understanding & team experience 2. Real impact to communities in other countries 3. Access global network 4. Step out of comfort zone 5. Bring Taiwan to the world and bring the world back to Taiwan AIESEC is the First Choice to Cultivate Future Global Leaders.
Product design Customer segment of GDP: Based on age : University 2nd , 3rd, 4th year student and graduate school Based on others : Students who join other clubs already but still lack this kind of global experience AIESEC is the First Choice to Cultivate Future Global Leaders.
Product design MC & LC ‘s responsibility
AIESEC is the First Choice to Cultivate Future Global Leaders.
Product design MC & LC ‘s responsibility MC: 1. Settle down value proposition and priority of customer segment Done 2. Finalize national promotion material based on the value proposition DDL : 8/21 (poster, 3-folded page, booklet ) 3. Finalize recruitment message on national website DDL: 8/26 4. Release recruitment message guide of LC website DDL: 8/21 5. Release reference video for LC DDL: 8/26
AIESEC is the First Choice to Cultivate Future Global Leaders.
Product design MC & LC ‘s responsibility LC: 1. Find the best customer segment and create promotion strategy 2. Align everything about promotion with the program’s value proposition 3. Create local website aligned with national recruitment image (based on MC’s guide) Suggested deadline : 8/31
AIESEC is the First Choice to Cultivate Future Global Leaders.
Process design Principle
AIESEC is the First Choice to Cultivate Future Global Leaders.
Process design Principle Guiding questions: • Where we can reach those people? • How can we attract them? • What are the messages and how segmented are we? • Do we make all the messages we deliver aligned in each process?
AIESEC is the First Choice to Cultivate Future Global Leaders.
Principle
Process design
Objective: • We need to engage customers whenever and wherever they interact with AIESEC —in a stand; on the phone; responding to an e-mail, a blog post, or an online review—marketing must spread through the entire organisation. • A clearly defined communication plan, including segmentation messages/content, segmented communication channels, (esp. through website, social media and powerful stories) and mass-customised segmented offline/online materials. • Defining the promotion based on all the touch points and then defining the timeline. AIESEC is the First Choice to Cultivate Future Global Leaders.
Process design Execution of talent flow
AIESEC is the First Choice to Cultivate Future Global Leaders.
National recruitment process 6-1 1
2-1
3 2-2 4
5
6-2
6-3
7 6-4
Global Leader Program
AIESEC is the First Choice to Cultivate Future Global Leaders.
1. Info-session Message : What is AIESEC ? (Why , how , what ) Our programs (GLP flow & value, GDP information) Brief introduction of GCM-based development in org (value of membership experience, a systematic development system) Release application Selection criteria introduction (If take 2-2)
2-1. Orientation before application Message : GCM-based function introduction (Know how AIESEC develop my competencies) GCM-based allocation form embedded with application (Allocate them into the best place based in their expectation of developing themselves) Release application Selection criteria introduction AIESEC is the First Choice to Cultivate Future Global Leaders.
2-2. Orientation after application Message : GCM-based function introduction (Know how AIESEC develop my competencies) GCM-based allocation form independently filled before Induction day (Allocate them into the best place based in their expectation of developing themselves)
3. Application and selection If take 2-1 : There should be GCM-based function introduction and clear selection criteria If take 2-2. There should be clear selection criteria AIESEC is the First Choice to Cultivate Future Global Leaders.
4. Induction day Message: GCM education Survey the demand of GCM development (Why is it important to use CAT ? How interesting it will be to use 360 degree CAT to assess self-development? ) Shape LC culture
5. Newie Conference Message: Needed knowledge and skill to do org work Motivation to create impact and join GLP (International faci) Connect to the real world (Externals) AIESEC is the First Choice to Cultivate Future Global Leaders.
6-1 . Start membership experience Message: Use competency based work and opportunity do develop members Comprehensive development and coaching system 6-2 . Join Global Leadership Program (join X after membership experience selection and induction flow) 6-3 . Receive global leader training before X (Add value to preparation) 6-4 . Required to join GLP conference to share the impact and bring the impact back to TW AIESEC is the First Choice to Cultivate Future Global Leaders.
7. Join team leader experience Message: Apply what you get from X and making real impact in your society, also give yourself a higher level development of professional and soft skills
AIESEC is the First Choice to Cultivate Future Global Leaders.
Process design MC & LC’s responsibility
AIESEC is the First Choice to Cultivate Future Global Leaders.
MC & LC ‘s responsibility MC: 1. Release GCM-based function introduction guide DDL: 8/20 2. Release needed information for GCM message in info-session and induction DDL: 8/20
LC: 1. Hold training to train recruitment team members about how to introduce AIESEC (Align with logic and value proposition) and GCM system (GCM-based function introduction and GCM development system) You can see the file of “The logic of introducing @”
DDL: Before info-session
2. Customize the process and make it suitable for LC AIESEC is the First Choice to Cultivate Future Global Leaders.
Promotion execution Principle
AIESEC is the First Choice to Cultivate Future Global Leaders.
Promotion execution Principle Guiding questions: • Where we can reach those people? • How can we attract them? • What are the messages and how segmented are we? • Do we make all the messages we deliver aligned in each process? • Shall our promotion be expectation setting based or attraction based?
AIESEC is the First Choice to Cultivate Future Global Leaders.
Promotion execution Execution
AIESEC is the First Choice to Cultivate Future Global Leaders.
Promotion execution Execution Events before info-session Attraction-based 70 % V.S. Expectation-setting –based 30 % (Attract them to info-session) Info-session Attraction-based 20 % V.S. Expectation-setting –based 80 % (Proportion will vary based on your process, ex: You have orientation before selection, so you need more attraction to attract them to join orientation ) After selection Expectation setting 100 % AIESEC is the First Choice to Cultivate Future Global Leaders.
Promotion execution MC&LC’s responsibility
AIESEC is the First Choice to Cultivate Future Global Leaders.
MC & LC ‘s responsibility MC: 1. Release national recruitment tracking tool 2. Release sample of evaluation form in process 3. Finalize all the promotion material
DDL: 8/22 DDL: 8/22 DDL : 8/21
LC: 1. Implement LC recruitment plan perfectly 2. Report to MC about the amount needed of every kind of material DDL: 8/22
AIESEC is the First Choice to Cultivate Future Global Leaders.
Evaluation Principle
AIESEC is the First Choice to Cultivate Future Global Leaders.
Evaluation Principle Do we actually know what happened or what was effective? Short-term: Reactive and in-time feedback management throughout the entire process.
Long-term: Systematic information and data gathering at different check point.
AIESEC is the First Choice to Cultivate Future Global Leaders.
Evaluation Execution & Responsibility
AIESEC is the First Choice to Cultivate Future Global Leaders.
Execution & responsibility Responsibility LC: 1. Reactive and in-time feedback management throughout the entire process. 2. Utilize feedback to benefit to the next process and communicate to stakeholders Ex: Send customized letter to different people. MC: 1. Create questions that can collect long term data and LC help to collect through feedback form DDL: 8/21
AIESEC is the First Choice to Cultivate Future Global Leaders.