AIESEC in India Annual Report 2015-16 | Member Committee RANG by MC India Team

2015-16

National Annual Report AIESEC India aiesec.in

â&#x20AC;&#x153;AIESEC is more than 60 years old and alive as a global organization trans-generational and united by a personalized capital of trust. Believing in transcultural cross fertilization young as ever with its cultural materialized this last year as related in the following pages.â&#x20AC;? - Jean Choplin Founder of AIESEC

Contents Message from the Chair of the Board of Advisors

Letter from the President

Vision

Mapping our Impact in India

Stories of Impact

Leadership Development Model

Beginning of 2020

2010-2015 year Highlight

Global Leaders

LEAD

Discover India Platform

Global Citizen Organization

Global Talent Organization

Global Citizen Students

Global Talent Students

Expansions

MC Rang Project

Timeline of the Year

Digital Experience

Customer Experience

Growth & Innovation

Youth Speak

International Congress 2015

Partnering for Impact

Gala night 2015

2015-16 Year Highlight

Financial Report

National Partner

Board of Advisors

AIESEC India MC 16-17

Message from the Chair of BOARD of advIsors This is yet another year with AIESEC in India. I have been on AIESEC in India’s board for five years now. The organization has been reaching new heights each year and therefore I would like to congratulate the present leadership and the members of the organization. One of the strengths of AIESEC is their rotating the leadership every year. It is great satisfaction to see the increasing numbers of students, corporates, NGOs and various other organizations connecting to a platform like AIESEC and taking advantage of the great opportunities it has to offer. AIESEC moves fast. Given a fast changing world in general and even faster changing and developing India, AIESEC has put into focus very important issues that India faces and tailored its programs around them. Every year a new team takes over. This is a wonderful opportunity. Therefore, the big question is how the organization’s potential can be capitalized in this fast moving environment. Keeping up with such a pace this year, AIESEC in India has effectively taken up digital transformation as a key project to focus on customer experience. By directing investments into IT tools, marketing channels, learning and development for their members, the organization has broken traditional way of leading and functioning. AIESEC in India hosted the International Congress in August 2015 which brought together 128 countries and territories to discuss how AIESEC would look like in 2020. This helped their global network pave a direction that would make AIESEC a movement that is more accessible, grow disruptively and be able to shape its activities around what the world needs. I would like to wish AIESEC in India another great year ahead. I would be delighted to continue working with this amazing, motivated youth that are doing their best to positively impact the world. Ronnie Screwvala

â&#x20AC;&#x153;This year for us was a lot about our customers. Its about we finding answers about them and making our systems to serve them better.â&#x20AC;? - Alok Khatri

Message from the President Dear AIESEC Network, trainees, members, partners, alumni and all our stakeholders. It’s been an amazing year and I would like to express my gratitude to all of you for your support and engagement in the year that has gone by. 2015-16 was a big year for AIESEC as an organisation and we, AIESEC in India were humbled to be a part of this journey with the rest of the network. This year will be marked as the year of AIESEC’s 2020 midterm ambition creation. We as an organisation chose to become a Youth Leadership Movement that is doing things as the world needs, growing disruptively and accessible to everyone everywhere. We as AIESEC India had the privilege to host this process at IC 2015 in Gurgaon. This year saw AIESEC spreading its message of youth leadership aggressively around the world. We were hosted at the United Nations Headquarters in New York as youth action partners for the achievement of the Sustainable Development Goals. This for us was a big step to be a huge part of the global agenda. This year we saw AIESEC moving out of its shell to embrace industry trends especially in systems. We were able to elevate our understanding of our customers and their decision making points through implementation of one of the best tools available in the

market. Digitization was a huge focus for the year and keeping this thought open gave us a lot of avenues of better service delivery to our customers. We operated from a stand point of being Operationally Excellent to be customer intimate organizations which allowed us to be focused as a national association. We also saw great leadership shifts with the creation of the AIESEC India National Plan. A process carefully crafted to host 45 top leaders of AIESEC India gave us a national plan the entire national association works towards. Creation of this plan was to honour the operating units of AIESEC, our local committees and to bread a bottom up culture in the organisation. We also played around leadership ideologies that allowed us to open our perspectives to more possibilities. This year for us was a lot about our customers. Its about we finding answers about them and making our systems to serve them better. We saw the implementation of customer focused management team which allowed us to create better services for our customers. To end with, we explored possibilities and found answers and even more questions. We would like to thank you for your trust. We as a team are really grateful to have a great bunch of individuals leading AIESEC India next year. We wish them luck and wish them an amazing year ahead. Alok Khatri President of AIESEC India

Vision

What is AIESEC?

What do we believe in?

What do we do?

AIESEC is the worlds largest youth led network creating positive impact through personal development and shared global experiences. We are present in 126 countries and territories through member committees that engage 45,421 members to deliver our programmes.

Establish after world war II, AIESEC envisions a very powerful message. Peace & fulfilment of humankindâ&#x20AC;&#x2122;s potential. We believe every young person deserves the chance and the means to develop their leadership potential and themselves in a culturally tolerant environment.

For more than 60 years we have been providing young people with self-driven, practical global experiences. We enable them to see the world, discover what truly matters to them and eventually make a real difference. Our Value-based environment allows our members to take on certain behaviours that can shape their personality for the future. We offer a strong foundation of principles as they develop into responsible and entrepreneurial young leaders.

VALUES

Striving for excellence

Demonstrating Integrity

Activating Leadership

We aim to deliver the highest quality performance in everything we do. Through creativity and innovation we seek to continuously improve.

We are consistent and transparent in our decision and actions, We fulfill our commitments and conduct ourselves in a way that is true to our vision.

We lead by example and inspire leadership through action and results, taking full responsibility for developing others.

Acting sustainably

Enjoying participation

Living Diversity

We act in a way that is sustainable for our organization and society. Our decisions take into account the needs of future generations.

We create dynamic and welcoming environments which stimulate active and enthusiastic participation by our members.

We seek to learn from the different ways of life and opinions represented in our multicultural environment. We respect and actively encourage the contribution of every individual. 11

Mapping our Impact

Jalandhar Ludhiana

Thapar University

Chandigarh

Dehradun

Delhi IIT Delhi University Jaipur Jodhpur

ISM Dhanbad Ahmedabad

Kolkota

Indore

Baroda Surat

IIT KGP

KIIT University

Mumbai Navi Mumbai Pune

Vizag Hyderabad

VIT Manipal University

Bangalore

Chennai

26 Local Committee

OFFICIAL EXPANSIONS

Amritsar

Shimla Roorkee Aligarh Muslim University Agra

Lucknow

Ajmer

Kanpur Varanasi

Patna

Udaipur BITS Mesra Bhopal

Shirpur University

Nagpur

NIT Warangal

BITS Pilani Goa

Vijaywada

Hubli

Nellore

25 Expansions

Mangalore Mysore

Kochi

Stories of Impact Jaipur Global Village 2015

Ahmedabad Project Namaste

Chennai- Expansions

Our local Chapter AIESEC in Jaipur Organized a Global Village in the year 2015, which was a unique opportunity for the chapter. They brought down 120 internationals from 25 different countries under one roof and introducing to 1500 delegates of the city to the different cultures and traditions. The event availing a recommendation by the Chief Minister of Rajasthan, Vasundra Raje for the event, proved to be a great start for the chapter to do Government Relations. The event was one of the biggest event delivered by AIESEC in Jaipur in term of impact and EwA.

Our Local Chapter AIESEC in Ahmedabad struck a Multi-Dimensional Partnership with Pandit Deendayal Petroleum University for Collaborative Growth. The Project has been hosting interns in the university since 3 years. There have been 8 Social Projects with 160+ Interns from 25+ Countries organized with the 9th Project in line for 2016.

In order to make AIESEC accessible to everyone, everywhere, AIESEC in Chennai started the Campus Ambassadorship Program where they initiated AIESEC in Sri Venkateshawara College of Engineering. For the year 2016, they have 3 other expansion units, Vijaywada, NITT and Coimbatore. AIESEC in Chennai was successful in the year 2015 to help Vellore institute of Technology, to upgrade to an official chapter of AIESEC in India, by giving them immense operational and leadership support. Today AIESEC in VIT has been doing extremely well with double the exchange growth. They are helping the AIESEC network grow disruptively and make AIESEC accessible to every potential customer in the country.

Aman Sankhla President AIESEC in Jaipur 14

The international interns worked on the social issues in Ahmedabad and at the same time, were able to experience the university life in PDPU and explore their passion through work in University clubs along with the local students! The Chapter ran a campaign Majjani Life to attract more interns to the country strengthening the relations with Global partners as well as the University.

Devik Sodha President AIESEC in Ahmedabad

Tushar Khatod President AIESEC in Chennai

ISM Dhanbad EPIC gala dinner

Delhi IIT Discover Delhi Mobile App

Surat Explore India

Our entity AIESEC in Indian School of Mines, Dhanbad, in the last 2 years of becoming an official entity had successfully integrated the opportunity AIESEC provided in their college. They have been growing continuously with 2016 being the most progressive. They made sure to provide the best required information and preparation to their interns in the entire journey. This included preparations booklets, development seminars, correct expectation settings, showcasing videos, specific country mailers, feedback surveys and gala dinners which accommodated 120 interns to make sure they have the exact information and helping the interns to visualize the internship making them more self aware and solution oriented individuals. After the Experience Interns were recruited back to the organization with 90% of the membership of the entity being on exchange and then contributing their efforts through AIESEC.

Our local chapter AIESEC in Delhi IIT created one unique mobile application to help our international participants. “Discover Delhi” app is one of a kind complete guide for the incoming international participants in the palm of their hands to help them with most of their needs throughout their stay in the Delhi. It aimed at providing participants with facilities at the touch of buttons where it contains everything in welcome kits and safety booklets, along with additional features like partnerships with cafes, where interns can avail discounts showing AIESEC internship letter. Most importantly, it also includes features like, numbers of project managers and help line numbers for women safety, hospitals, etc. Including complaint support tab, through which, the interns can directly send their complaint to chapter President in an instant and helping participants to track the progress of their complaint being solved.

Our Local chapter AIESEC In Surat , was selected for a global pilot project on the 4 weeks internship business model, Where the entire organization is trying new initiatives to be introduced and see how we can plug and play with our business model. Explore India 2016 is an ultimate travel expedition to create unique experiences for young travellers. The customized travel program is designed to make a travel worth living. This project is about supporting India in achieving the sustainable development goals, specifically working towards Goal #8- Decent Work and Economic Growth. They have associated with Holiday Studios which is an adventure based travel company partnered with AIESEC in India on a national level. Tourism is a key contributor to India economy due to the country’s rich culture and history. Through this project they aim to promote India’s local culture and improve its tourism rates over the next years.

Bipul Mayank President AIESEC in ISM Dhanbad

Tushar Jain President AIESEC in Delhi IIT

Shlok Kasat President AIESEC in Surat 15

LeadershIp DEVELOPMENT ModeL Our Leadership development model seeks to prepare youth to become capable of making a difference through their everyday actions. How it was developed Based on the research of best leadership experiences with AIESEC, conversations with AIESEC members, experts consultancy, alumni impact study and the biggest world trends impacting the context of leadership, we were then able to identify the type of leadership we want to develop and qualities that will trigger life-long leadership journey for a young person.

Empowering Others

Solution Oriented

- Communicated effectively in diverse environments. - Develops & empowers other people. - Engages with others to achieve a bigger purpose.

- Adapts and shows resilience in the face of challenges. - Transmits possibility to move forward throughout uncertainty. - Takes risks when needed.

Self Aware

World Citizen

- Understand and lives personal values. - Focuses on strengths over weaknesses. - Explores ones passions.

- Believe in their ability to make a different in the world. - Interested in world issues. - Enjoys taking responsibility or improving the world.

How are we enabling young people to develop their leadership potential? Leadership is developed through an inner and outer journey, which is necessary to internalize an individualâ&#x20AC;&#x2122;s learning. It ensures that what was learned becomes a part of their daily life, so we developed our own framework of leadership development.

The inner and outer journey

Impact

The inner journey of leadership consists of gaining introspective skills, as well as understanding deep personal values and acting on them. This enables young people to reinvent themselves and to find out what they actually stand for in life. The outer journey of leadership is shaped by the external environment, which places challenges and creates opportunities for interaction with stakeholders coming from a different culture and mind-set. Thus, a young person goes through various development stages during the experience, in order to eventually grow into a young leader.

The central element that connects the inner to the outer journey is the impact that the person is making on society throughout the experience. Cross cultural exchanges and teamwork provide powerful learning experiences to young people for them to start their life long leadership journey. This is how we develop leadership to generate an impact in the world.

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BegInnIng of 2020 As a new year approached us, both individuals and companies reflect on their plans for the future. AIESEC takes a step further and, as an organisation, sets clear milestones every five years in order to come closer to the achievement of our organisation’s mission, peace and fulfilment of humankind’s potential. The end of the year 2015 meant the completion of our 2015 vision, but it also marked the establishment of the new milestone, AIESEC 2020. The reasons for initiating AIESEC 2020 are quite simple. The key to achieving long-term goals is by having a clear strategic direction. The new plan can be seen as a refreshment of AIESEC’s earnestness: Giving leadership development to youth with an accurate plan. A mid-term ambition is a milestone towards the achievement of AIESEC’s mission of peace and fulfilment of humankind’s potential. We want to create a mid-term ambition

that shows us a clear strategic direction with measureable progress , challenges AIESEC and refreshes the ambition and excitement, and aligns what we do with the world’s needs. At International congress 2015 in India, 800 delegates came together to co create the AIESEC 2020 ambition statements for the next 5 generations. AIESECer’s from all over the world came together to dream about a bigger and better AIESEC on behalf of their entities and answer the power question. What do we want AIESEC to become by 2020 in order to move closer to engaging and developing every young person in the world? Online delegates followed the process live to share their insights. We also started a discussion on the AIESEC experience evolution, looking into how difference stages and programs should evolve based on the AIESEC 2020 statements.

Elements of AIESEC 2020 AIESEC 2020 Ambition

AIESEC 2020 Strategy

AIESEC 2020 Goal Setting

The Statements which answer what we want AIESEC to become by 2020.

A Roadmap that tell us how to get there, the main focus areas for every entity and the kind of AIESEC Experience we want to deliver to our customers.

Clarity on the goal setting logic and redefined measure of success for the organization so we understand if we’re being successful, know our targets and can measure our impact. From here, we will begin collecting input on the AIESEC 2020 strategy. We start by clarifying meaning behind the 2020 ambition statements and ways in which we can achieve the statement alongside input on the AIESEC Experience

2010-2015 Year

highlight

iGCDP 11581

iGIP 5471

oGCDP 4690

oGIP 697

Total 22439 22

“...Everyone has a chance to live a fulfilling and enriching experience irrespective of the duration of the experience, and it all depends on the individuals will to challenge oneself.” Gurin Pal Singh AIVP Marketing AIESEC International

In context of AIESEC 2020 what role do you see AIESEC India playing?

How has your experience been in AIESEC India from 2010-15 ? The fact that I spent almost 6 years in the entity, with the eagerness to seize every opportunity that the organisation offered, is testimony to the value I got as an individual by being a part of AIESEC in India. The inherent characteristic of the entity to challenge itself to lead the curve, especially during the transition from AIESEC 2010 to AIESEC 2015, challenged each of us to think ahead, and seek possibilities that we might have not imagined existed. I got to know India better as AIESEC India allowed me to work with people from all over the country, as well as gave me numerous chances to represent the amazing entity and country in the world How have you seen the entity evolving? In the last five years, AIESEC has truly spread its outreach within the country. With each passing year I have seen the entity become more conscious of the role that AIESEC India plays not only for the organisation, but, even the country’s foundation - its people. This is evident in how we have finally managed to increase the volume of people we send on exchange compared to the past. The entity has constantly innovated to run programs that are relevant with the times and in sync with the needs of the young people of India.

According to me, the perspective needs to be what role can AIESEC 2020 play for India. AIESEC 2020 guides us to reach stage where India witnesses its youth leadership movement, comprised of ethical and driven young Indians. For that to happen, AIESEC needs to challenge itself to shape itself to offer experiences through projects that are needed in today’s time; we need to enable our membership to have an entrepreneurial and problem-solving outlook which makes our organisation agile and enables it to grow at a rate unseen in the past; and, we ought to make our platform accessible to the young in all corners of the country. Making AIESEC 2020 work out for India is the best role AIESEC in India can play for AIESEC 2020. One message based on your experience. The most important realisation in my AIESEC experience, after having met hundreds of highly interesting people in the organisation, is that everyone has a chance to live a fulfilling and enriching experience irrespective of the duration of the experience. Be it 6 weeks, or 6 years, the learning that one can have just by virtue of being on the AIESEC platform is infinite - and it all depends on the individual will to challenge oneself to grasp that learning. Never compromise your values and always consider the organisation to be bigger than yourself. However, always be selfish about your learning. You do not need AIESEC if you are not learning 23

“In 2015 for every member, 2.6 exchanges were delivered. In the first 6 months of 2016, the rate furthered to 2.7 exchanges.” “AIESEC in India is becoming more agile and productive.”

GLobal leaders About GLP The Global Leaders Programme allows young Indians to live relevant professional team experiences that supplement what is being pursued in university. It excels their skills by giving them the opportunity to learn, the freedom to fail and the resilience to evolve, while interacting with a network of 80.000+ young leaders spread across 126 countries and territories. Studies show that the employees companies and institutions require are not merely the ones who deliver the job, but those with mature soft skills such as self awareness, being solution oriented, and having the ability to lead people. This is what the Global Leaders Programme is designed to offer.

Main Projects of the year Membership Productivitiy

Customer Experience

We aimed to make our membership live their potential to the fullest, and therefore deliver more results in AIESEC. The portfolio established Productivity and Retention as the long-term measures for Talent Management in AIESEC in India. They allow us to work with the LCâ&#x20AC;&#x2122;s membership to improve their performance and keep them longer in the organisation.

We worked to transform Global Leaders into a customer intimate programme and make AIESEC in India perceive members as customers. The Recruitment Process became more automated and customer based, with virtual assessments, feedback and satisfaction surveys, the ECB started working for the Global Leaders Programme establishing the HR Policies and NPS for Members, and the National Education Channel is based on how AIESEC in Indiaâ&#x20AC;&#x2122;s Membership wants to learn.

In 2015 for every member, 2.6 exchanges were delivered. In the first 6 months of 2016, the rate furthered to 2.7 exchanges.

Lead platform The Mission of AIESEC is to develop more leaders to create the positive impacts on the earth. In the last year, AIESEC in India decided to focus more on cultivating our exchanges participants

to become the leaders we want to be. In order to make AIESEC in India more “customer-centric”, we focus on build the “system”, “Content” and “Talents” for better customer experience.

NPS System We built the NPS system for all the programs to better understand what actually affect customer experience and work on that. At the same time, we also align our R&R system on that. The detractors will not be counted a performance. It really made our local chapters have more awareness of the customer experience and truly started working on it. Content AIESEC seeks to prepare the youth to take a stand on what they care about and encourage them to make a difference through their everyday actions. We have defined the best characteristics needed to combat the most negative global trends and we believe that developing these characteristics in young people will help develop young leaders of today and tomorrow

for our world. The Leadership Development Model of AIESEC defines that AIESEC’s commitment on develop the 4 leadership qualities which are “self aware”, “world citizen”, “empower others” & “solution driven”. AIESEC in India has designed the whole courses around the 4 leadership qualities to facilitate the program participants to learn and experience.

Talent With the system & content ready, we need to focus on is to make sure that the members of AIESEC in India has the capacities to help and facilitate the learning and leadership development of all the exchange participants. A leadership conference will be held in July to educate more than 500 AIESEC members of coach &

facilitation. “Customer” should always be in the center of the organization. In the future, AIESEC in India will continue focus on customer experience and make sure that we could really develop the leadership of all the programs participants and fight for the big dream AIESEC is pursuing.

Discover india

In the beginning of the year, Discover India was maintained as just a website which served as a side tool for the national association. But with the last 2 years being strongly spent on establishing a singular national brand for the outgoing exchange programmes, the same requirement had slowly been made for incoming exchange programmes as well. In addition, a varied number of adjectives and phrases are required to cover the kind of experience one has in India. With the understanding that there is a strong sense of simplicity in the complex society that we live in, a change in how we handle Dis-

cover India in 2015-16 and beyond had arisen. With this need, effort was put into summing up the Indian Experience within one website. Providing information in terms of the Big Fat Indian Experience, information regarding each National Project of AIESEC India and the ability for the user to submit their queries and register directly into the opportunities portal was established on the website along with the seamless integration of hubspot across the platform. This resulted in huge growth in terms of usage by local committees (both in India and internationally) in their promotion material.

Future of Discover India For the 2016-17, in line with the transition projects as well, is to provide AIESEC India local offices their own pages for personalised promotion of their city brand. At the same time, a website SoW has been created to make the Discover India website a one-stop solution for all entities across the world. Ranging from downloadable material, live statistics and quality updates and a UI such that most of the registration process can be done on the website alone, Discover India - as the website, mobile app and international brand image for AIESEC India - is only poised to grow.

Global cItIzen organIzatIons India is an incredible country. It is impossible not to be astonished by a country as diverse as India. Nowhere on Earth does human existence present itself in such a magnificent, creative burst of cultures, religions, customs, languages and traditions. Every aspect of the country presents itself on a massively beautiful canvas, worthy in comparison only to the gigantic yet serene mountains that overshadow it. Perhaps the only thing more difficult than to be indifferent to India would be to understand India completely. AIESEC India invites 2000+ Interns to help keep Indiaâ&#x20AC;&#x2122;s beautiful culture intact. We aim at providing social impact opportunities that build

young leaders who have the right set of skills, knowledge and attitude to make a difference to the society. We look at healing the country with our healthcare projects, make little Einsteinâ&#x20AC;&#x2122;s of underprivileged children through our education projects, save the environment through our environmental projects and create a stand of gender equality in the country through our Women rights projects. While impacting the country we build our interns to be more self aware, ability to empower people, become more solution oriented and all in all work in a global team and become a world citizen.

EXCEL Program A program which provides AIESEC members of partner countries to be on a Team Leader or Team member role in AIESEC India local chapters while on their internship. The objective was to improve over all customer experience and create a global learning environment and a space for AIESEC members of partner countries to learn from local chapters in AIESEC India and to increase demand for AIESEC India projects.

10% 10% 5% 55%

10% 15%

Nationalising Project With initial 3 national projects to shifting to 7 national projects with introduction of new projects, the objective was to increase demand of AIESEC India projects globally and to cater to more issues aligning to SDGâ&#x20AC;&#x2122;s . New projects Sales and Marketing was introduced after making customer calls to clients to understand their needs and the output was to create a project to increase funding and marketing for NGOâ&#x20AC;&#x2122;s. The project has been growing in terms of demand in the global network as well. Digital Literacy Project was introduced to align to the Indian government and their mission towards digitising India and how we as AIESEC can align to the national trend in the country.

Literacy Rate Cultural Understanding Environmental Health Care Women Rights Other

featured IntervIew

Name: Monica (Ye He) MC: China,Suzhou Project: Project Footprints Realization period: January

How has the project impacted you as an Individual?

How do you see India being a country to create impact?

As an individual, I become more considerate about others’ well-being, but not only myself’s. Meanwhile care more about the globe, but not only my own country.

I can not understand the word ‘impact’. Is it a kind of impact on the world? If so, I think the way to create impact on the world is just develop the country itself. It is no doubt now India is the country with fastest developing speed. But from the experience, the development of the other contents of the society can not always keep pace with the economic development. So, there is a long way to go to get a comprehensive development for India, as well as China.

Apart from the project which SDGs do you support and how do you see your self impacting the world? I can say I support all of the programs. But I can hardly say I can change something through just few days’ voluntary job. The reason why I choose educational program is that al least I can make some difference on a group of people. But through the discussion, I found out that education is just the key and fundamental to solve all of the social problems. And without the accumulation of personal effort, there can not be a big progress.

What are the things these internships teach the youth, of today and why should they take such an opportunity? Without these opportunities, they can never know exactly and experience by themselves what is happening in other places of the earth and what the common challenges we are facing. Maybe we can know something from TV, but we can not feel it until we are on that land. btw, it is also a good opportunity to prepare yourself with better interpersonal skills by communicating with people from different cultural backgrounds.

FEATURED INTERVIEW

Marys Matriculation Schoolâ&#x20AC;&#x2122;s

How do you see the impact of these internships and the participation of youth in India? - This is one of the best of cultural understanding since this does not involve any kind of manipulation by media but where it is a direct impact. - This helps in ways of sharing of the different techniques and methodologies used in different countries in various fields. - Children understand the kind of perseverance and independence students from other countries possess. - And such cultural exchanges can be done through AIESEC because they are very economical for students and encourages experiential learning.

What SDG do you support from the cause you already support? - Goal #8 Decent work and Economic growth. - Goal #5 Gender Equality

How is hiring internationals an added value over locals? - There is Global perspective to the work and the work environment. - A very diverse work environment keeps them engaged and encouraged. - Different skills from another origin can be put into optimum use.

The world in your hands.

Join ACE.

Our Global Career Development Program

Abraham Briseno

Global Coordinator- ACE Program abraham.b@tcs.com 32

Global Talent ORGANISATION About the Program For over 65 years AIESEC has provided young global talent to major companies, non-profits, and start-ups for professional internships that can develop them into the leaders of tomorrow. For organizations, AIESEC provides flexibility and a strategic advantage--the ability to work with future leaders that have specific academic backgrounds, work experiences, and skills from over 100 countries in major quantity or one at a time at any time of the year and become a global youth leadership enabler.

The strategy of â&#x20AC;&#x153;Operational Excellence towards Customer Intimacyâ&#x20AC;? where the programme Global Talent Organisation worked not only towards improving the operational performance but also creating experience to all our stakeholders. National projects taken forward for the year were: - Leads Nurturing through digital platform. - Global Start-Ups

7% 5% 5%

21%

Information Technology Business Administration Marketing

11%

Teaching Others

30% 20%

Tourism Engineering Other

Global Startups Global Startups program enabled a student to take part in internship programs over a duration of 3 months in the startup sector of India. With the Initiation, understanding the market, supply & demand, value proposition were the priority of the programme. The product development team had a market research done, which gave us insights about

the StartUp sector in India and theirlimitations. Understanding the startup reality helped to approach the right market with the right value proposition. Results were a growth of 162% exchanges. Major countries focused on were Mainland of China, Russia, Poland, Australia & Turkey.

Digital Automation HubSpot is an inbound marketing and sales platform helping companies attract visitors, convert leads, and close customers. We integrated the system with www.aiesec.in website in December. Within 3 months total lead generation of 494 for Global Talent Organization & Global Startups. Simultaneously, Company opportunity portal was an ongoing global project website for companies. The aim to bridge the gap between youth and companies for the same value proposition: through digitalizing the B2B business model.

Doing that by: a) Aligning how we sell AIESEC to companies b) Business to Business Marketing strategies c) Having a good conversion ratio.

featured IntervIew

How do you see the impact of these internships to your company?

What is next for your organization with AIESEC?

The interns bring in a lot of fresh ideas. It helps us to innovate more, there prospective is fresh, when we implement their ideas in our process we see ourselves standing apart from the common competitive market. Besides this with our current intern, one of the best experiences we have had is the impact in our work culture. We all were equally impressed with his work ethics, commitment, consistency and solution oriented approach.

We are going ahead with taking interns on quarterly basis, we will explore more avenues on how we can benefit from the services AIESEC provides and we see a bright future for our company from your services.

How is hiring internationals an added value over locals? One of the major value additions to the company is the credibility. Having an international environment in your work culture improves the brand value of a company. Especially for SMEâ&#x20AC;&#x2122;s as it is not a common occurrence in them. This helps in attracting good employees as well as other stakeholders. Also companies looking for international expansion get a strong idea about the ground realties of the respective countries which not even an employee sent for research could do.

On behalf of Amexs family, I thank you for the experience and I wish to experience a lot more in the coming future.

Featured IntervIew How difficulty was it to adapt the Indian living environment during your first month in India? Is not easy live here, I have a quality of life much better in my home place (Brazil), confort. I think I was able to adapt fast because I am always looking to solve the problems and improve the existing solutions. It was easy to accept the reality and look for help when it is necessary. Is there any specific reason for choosing India as your internship country?

What are the main learning from this internship?

Yes, there are a set of reasons. After talking with Aiesec Brazil, I decided to accept this experience in India for 3 main reasons:

I thought my past experience as an entrepreneur was enough to learn the most important things in my life (interpersonal skills and some business skills) but I realized that we need to have a open mind to learn new things every day. The interchange program makes you discover and take advantage of new knowledge because you are always challenged to do things in another way. You have some support but, at the same time, you donâ&#x20AC;&#x2122;t have. You have Aiesec, but sometimes it is just you, there is nothing to do. You are without your family and everybody is worried about you. I think this experience taught me that we need to take more risks and live what is not common. I also discovered that what is basic or a necessity to me is not basic for other people. Culture differences must be respected and the ability to understand it and be flexible you will just get when you are living inside the reality. Also, sometimes you will empower (give power and ask help) some people to help you but will not be enough to solve a problem. The balance is positive.

1. My personal mindset: India is a very important player in IT market which is my background area and, since the first moment, was looking for partners (companies) to develop business in Brazil or an international career. 2. India would help me in developing self awareness inside a culture with huge differences. I thought, it will be more challenging for me to go to a place like India, itâ&#x20AC;&#x2122;s my first international experience, letâ&#x20AC;&#x2122;s live something different. Live in USA, Germany or a country better than Brazil, probably, will be easier. 3. Company/opportunity: I was willing to work for a company and a position that I believe will help me to develop skills for my career. I was not interested just in the international exposure. I chose one position and the company chose me.

This year we had 2888 number of trainees from all over the world driving business growth with our partners ranging from start-ups, to multinationals.

Czech Krygystan Croatia

1 38

Korea Japan New Zealand Portugal South Africa Ghana

Switzerland Bulgaria Netherlands

Romania Kenya Botswana

Peru Nigeria Romania Hungary Ukraine Lebanon Mexico Thailand Afghanistan Iran

Oman Tunisia Vietnam Togo

Egypt Brazil China

Colombia Russia France

UK Canada Spain USA Greece Australia Argentina Taiwan Sri Lanka Serbia Oman

Indonesia Germany Poland Turkey Morocco Malaysia Taiwan Hong Kong

Italy Bahrain

100

200 39

GLOBAL CITIZEN STUDENTS About the Program The Global Citizen Program offered by AIESEC is an international volunteering experience in which students and recent graduates across the world, work on projects aligned to the UNâ&#x20AC;&#x2122;s Sustainable Development Goals thereby, developing entrepreneurial and leadership skills over a period of 6 weeks. It offers an opportunity to the youth of the world to live and work in an international, and multicultural environment and build on their practical and managerial skills and become a part of a larger community during the formative years of their lives. Our objective is to

Countries that we do exchanges with: 1. Russia 2. Egypt 3. Mainland of China 4. Poland 5. Turkey 6. Mauritius 7. Indonesia 8. Malaysia 9. Thailand 10. Romania 11. Sri Lanka 12. Italy 13. Czech Republic 14. Bulgaria 15. Brazil

target our countryâ&#x20AC;&#x2122;s youth, the global entrepreneurs of tomorrow and help them enrich their education by providing them with a holistic international experience which would help them in their future endeavors. Availing this program is one of the most intense learning experiences for the youth of country as it links together our global network present in over 127 entities and thousands of partner organisations across the globe, as each year we provide over 2000 members with the experience of working abroad.

Projects Product Alignment Over the last few years, AIESEC India has been selling its product, Global Citizen, as a program highlighting the general value propositions and advantages of availing the same. This project was centered around product packaging and selling according to the customer segment. It stressed on customizing and selling individual projects in different countries to the youth of In-

dia based on their academic backgrounds, thereby increasing the relevance of program amongst the youth. It helped the students choose their projects in alignment with their area of study and future ambitions in life thus, enabling them to reap more benefits from the same

Digital Sales & Standard Operating Procedure With the introduction of HubSpot in 2015, the national website of AIESEC in India underwent a total User Interface revamp by improving the content posted on the page and included various forms and automated emails at required stages to initiate the customer interaction with the website thereby improving the User Experience. With the help of HubSpot, we could manually configure various Landing Pages and emails that every lead would be introduced to at different stages of oneâ&#x20AC;&#x2122;s interaction with the website. It enabled us in providing more and relevant content to our customer thereby, nurturing every visitor on the website and educating them about the Global Citizen program and its bene-

fits even before, they were contacted by our local offices. HubSpot helped us gain tremendous customer insights based on their preferences thereby, increasing the digital sales capacity of the organization by increasing the lead to customer conversion ratio. A Standard Operating Procedure of the Global Citizen Program was created for the members across AIESEC India to learn and implement certain activities in a sequential manner and deliver a leadership experience to our customers. This helped us in effective implementation of national strategy in the local offices thereby improving

International Relations For the first time in AIESEC in India, a Universal International Relations Model was created based on the supply and demand of students and opportunities present in the Global Network. The model consists of four clusters of entity partners based on the scale of operations with each one of them on an annual basis. Furthermore, each group of entities has specific deliverables and strategy from the National

Officeâ&#x20AC;&#x2122;s end thereby increasing our outreach of operations from 8 to 15 entities worldwide. This also helped in effective trickling down of national partnerships to the local chapters to ensure smooth and fast operations, thus, increasing the number of customers being delivered by AIESEC, exponentially.

FEATURED INTERVIEW How do you see India being a country to create impact?

Gokul Sudhakaran AIESEC in Vietnam How has the project impacted you as an individual? This was the first time abroad for me and that made me happy. I never knew that I have such talents in teaching someone who doesn’t speak the language I speak ,it’s actually a very tough task .I’m in a country where I’ve never been before and have no idea of the people living there .I was really scared and nervous but then later, got used to it and I started having the time of my life .This project impacted me so much that I want to volunteer again in next summer or the winter . There’s much more to this world. I never expected that I can do all the things I did but then I did .I feel proud to represent India while staying in another country .I’m happy that I created a good impact about my country on the minds of people around me. I was able to discover my self, living in a multi cultural environment .And this project taught me that language is not a barrier at all when there are kind people around. Apart from the project which sdgs do you support and how do you see your self impacting the world? The other goals I support is goal 3 good health,life under water and life on earth.I wish I work for it for the next project and to implement all my ideas about it. 42

My co interns and the people in Vietnam love India and they love Indians but some people still didn’t have a good impression on India. However, in the last few days spent in Vietnam one of my co interns told me that she was wrong that she had a bad impact about Indians but then after meeting me she just changed it and will make good friends with the Indians living in her country and I was happy to hear that. We live in a country surrounded by four walls .People need to get out of it to make it a better place to live in. I felt a lot of things to be developed in India like more part time job for the students and so on. What are the things these internships teach the youth if today and why should they take such opportunities? It is necessary for all the youth to take up projects like this to build confidence and gain experience. There is much more to this world and I would definitely suggest all my friends to go for an exchange. We live in a competitive world and we need some time away from that. I feel its good if all the youngsters takes project like this to make the world a better place to live in.I feel that the youngsters should do this.Travelling to a place where we have never been before and talking to strangers and making friends with them its really great. It is actually a massive experience for the youngsters through this organisation.We live in a place where talking to the localities itself is a problem but then stepping out from our comfort zone to a new environment is really great.This is a stepping stone for us.And I think life begins when we come out from our comfort zone.

Global Talent STUDENTS About the Program The Global Talent Program is a long term professional internship program for upper year students and recent graduates to expand their professional network and develop responsible leadership by living a cross-cultural experience in a foreign country. The program is very flexible and is divided into 4 main products: IT & Engineering, Marketing, Teaching and Business Administration. All internships last between 3 - 18 months on average and offer a wide variety of job roles.Young people can find professional internships in major companies, non-profits, and start-ups from 120+ countries that can develop them into leaders the world needs.

The program offers a diverse working environment to the intern which helps the intern develop personal and professional attributes. Every unique internship is designed to provide practical experience complimented with leadership development, to ensure a well-rounded experience. The main objective of the program is to develop entrepreneurial leadership in the youth and to impact the employability rate in the country by developing young leaders via a global internship experience.

Sectors which are the most wanted by interns and % of people opting the sector for Internship: The sectors most wanted by Interns in terms of %

5% 35%

10%

Information Technology Business Administration Marketing Teaching

15%

Others

20% 20%

Tourism Engineering Other

Creation of IT demand The global EP supply for IT in specific fields is very low, this opens an opportunity for India to capitalize on the wide talent gap currently present in markets worldwide. The project goal would be to work closely with local markets that have high IT potential and creating a massive EP Pool in order to be able to target the IT TNs. The Indian student market has massive potential to fill the kind of job profile which TNs constantly look for in the IT sector. Country specific product creation.

Sending across CEEDers with prior training to few targeted entities with high level growth potential with AIESEC in India will enable us to create a massive demand for Indian EPs. The objective of the project is to create Entity partnership that last with a clear long term growth plan and most importantly to be able to create country specific product.Â

FEATURED INTERVIEW

Shruti Sethi AIESEC in Columbia How has the Internship impacted you as an individual, working in the company? It exposes you to international working standards and practices which certainly impact a 360 degree growth in me. How have they benefited personally and professionally because of the programme? It has given us an unmatched experience for a lifetime, enough thoughts to impact our own countryâ&#x20AC;&#x2122;s practices and a better person, professionally and personally. International experience has made me more confident and exposed and given a new direction to my mind.

What are the things these internships teach the youth of today and why should they take such opportunities? International internships helps us in many ways...from technical knowledge and skill development to the softer aspects of our personalities. Cross cultural work practices and team work, cultural exchange across continents and at the same time it brings in us a feeling of patriotism when we represent our nation our culture to the world. It makes us self aware , balanced and opens our scope of understanding and imaginations. The learnings are beyond words

How do you see more Indian youth being able to go abroad for work? What is required to be eligible? There are a lot of Indian youth going abroad to work which is an outcome of the demand of Indians for their values and qualities. But that is limited to certain developed nations only. Working in a country like Colombia was an experience in itself where there were hardly any Indians or Asian influence. It was like exploring the unexplored world.

Taiwan

Nepal

Japan

Laos

Ghana Kenya Lithuania Siberia Slovakia Sweden Uganda

Austria Belarus Denmark Hong Kong Peru Afghanistan Kazakshtan

Australia Azerbaijan Belgium Tanzania NewZeland South Africa Spain UK Cote Dâ&#x20AC;&#x2122;ivorie

Finland

Croatia

Serbia

3 2

Brazil

Russia

Egypt

Colombia Poland Sri Lanka Vietnam Phillipines MoC

Malaysia Romania Turkey Morocco Indonesia

Mauritius Italy Ukraine Greece Germany USA

Bahrain Bulgaria Czech Republic Thailand Venezuela Mexico

Canada

Hungary

60+ 35

23 13

9 7

6 5 4 In one year, we sent 1635 youth from India to 59 countries .

Expansions With our organisational strategy for the year “Operational Excellence towards Customer Intimacy” the context of the portfolio was to develop the existing expansion entities under three main organisational pillars of Exchange Management, Human Resource Management and Organisational Structures. As part of our ambition to reach out to every young people in India both physically and virtually, we had a total of 25 expansion entities in India out of which 13 are Official Expansions and 12 Interest Groups.

along with other expansion initiatives like Sikkim Manipal University, Jammu & Kashmir, NIT Rourkela, NIT Trichy, Pondicherry, Coimbatore, IIT Guwahati, Vallabh Vidhyanagar. We saw two interest groups, AIESEC in Mysore and AIESEC in Bhopal upgrading as Official expansions and AIESEC in Vellore Institute of Technology becoming an Independent Local Committee. In terms of Operations, a total of 225 exchange experiences were delivered in all programs from expansions by the end of 2015.

In the year 2015/16 we added 2 new Interest Groups AIESEC in Patna and AIESEC in Shimla

Program Contribution Global Citizen Students: 180 Global Citizen Organization: 20 Global Talent Organization: 24 Global Talent Students: 1 Total: 225 exchanges Absolute Growth: 107 exchanges Relative Growth: 90.67%

National Initiatives There were various national initiatives taken in the year to establish strong processes and scale up our operations. At the start of the year we realised the importance of revamping the service model of Parent LC for a better accountability mechanism between the Parent LC and the expansion entity. Also we created a new network implementation strategy by revamping our services from the Member Committee to both Official Expansions and Interest Groups in the form of physical coaching and regular consultancy. Also this was the first year where we developed 48

a fully operational Growth Model as part of a long term organisational direction and strategy integrated into the OD Model of AIESEC India. We hosted the first ever Expansions Entity President’s Meet in July 2015 to co-create the growth model and establish a growth map for each of their entity. The success of this meet led us to conceptualise it into an even bigger summit scheduled to be delivered in June 2016. Also the help of National Support Staff we could establish University Relations in a few cities like Vijayawada and Sikkim Manipal University.

International Expansions AIESEC in Bangladesh The inception of the whole idea to re-establish AIESEC in Bangladesh dates back to the previous term 2014/15 where we believed it was about time AIESEC was re-opened and made accessible to the people in Bangladesh. It was about 4 years AIESEC was shut down in Bangladesh and we believed as a neighbouring country and one of the top entities in the network we could afford to provide our support and resources to re-initiate the whole establishment of this entity. At International Congress 2015 we reviewed the feasibility of the entity with respect to various sectors like Education, Non-Profits, Industries & Technology. In September 2015 we had a green signal and started with HR acquisition for the entity. We selected the first Member Committee President in November to head the project

and work on the legalisation and official establishment of AIESEC in Bangladesh. In February 2016, International Presidentâ&#x20AC;&#x2122;s Meet in Morocco, AIESEC in Bangladesh was legislated as a Contracted Unit with partner entity AIESEC in India. We went ahead with our first physical visit to Bangladesh where we had the opportunity to meet different alumni from the entity and connect with various companies and non-profits to discuss the idea of a possible partnership for the upcoming term. We went ahead with the selection of the Member Committee team and finall y had 4 brilliant individuals from India, Poland and Malaysia who will be spearheading the project starting from June 2016. With an operational planned budget of 23700$ this will undoubtedly be AIESEC Indiaâ&#x20AC;&#x2122;s biggest project to support as a Partner Entity in 2016/17.

Anuja Keshava MCP, AIESEC in Bangaladesh

Asitima MCVP Business Development

Jane Lee MCVP Talent Management & Organisational Development

Marta Staniszewska MCVP Global Citizen Students & Marketing

MC Rang Projects Digitisation This was the biggest project for us because it was our initiative to know our customers better. We also wanted to allow our members to focus on delivering value to our customers. It is the most important things for us because youth leadership development is the core of the organisation. The project became more and more massive through the year. It will be one the biggest projects next year as well. This allowed us to become operationally excellent and customer intimate as an organisation.

Organisational System This project can as an outcome of the question we asked ourselves regarding the organisational stagnancy we were facing. We took organisational elements like the Planning flow, elections timeline, conference structures, recruitment, membership to create a organisational system that will allow us to move towards AIESEC 2020 in a better way and enable the organisation to become bottom up.

Youth Speak Youthspeak was connected to the intention of the organisation to do things as the world needs. It was a very successful project worldwide. We as an organisation were able to collect 160,000 surveys across 128 countries and territories. AIESEC in India collected 10,500 of them. This survey gives us the best insight on youth opinions on world issues. We presented the reports for the same at the recently concluded ABD governor’s meeting in Frankfurt. This is one of our biggest steps towards becoming the global youth voice. We had our Global Youth Speak forum in August during International Congress 2015. We are set to organise India Youth Speak forum in July.

TImelIne of the Year 2015-2016 Calender (Main Activities)

June

July

Aug

Sept

Oct

Nov

- MC Planning - NPM - Big Summer Follow-up - JNC 2015

- Follow up to JNC - IC Preparation

- IC 2015, - 2020 Statements Launch - MC Train the Trainers

- RYCLs 2015 - Quarter Review

- AI visit - LCP Elections - NPC 2015 - 2020 Roadmap Creation

- NPC Follow Up - MC Summits (CXm, CXo)

- JNC Preparation 2016 - LEAD and Educational Platforms Launch

2015-2016 Conferences June National Conference 2015

Regional Youth Leadership Conferences 2015

National Planning Conference 2015

Hosted by AIESEC in Pune. Conference that closed the experience for MC 14-15 and kickstarted the experience for MC 15-16. The conference was designed by MC Rang for input collection - the idea was to use a bottom-up approach to understand what AIESEC in India needs and finalise the MC planning based on that.

Hosted by AIESEC in DU and AIESEC in Vizag. Conference that introduced the august new recruits into AIESECâ&#x20AC;&#x2122;s culture and work. Through a 4 day agenda they got to experience AIESEC, its Leadership Model, its way of delivering Experiential Leadership and planned to live their own journey and develop their leadership potential.

Hosted by AIESEC in Chandigarh Conference that put together both Leadership Bodies of AIESEC in India to understand the organisation and its customers to the core, co-create the National Plan of the organisation for 2016, and design a long-term Roadmap for AIESEC in India to start achieving 2020 right now.

Dec

Jan

Feb

Mar

Apr

May

- EB Planning - Core-Product Summits - LCP Bootcamp

- MCP Elections -ILC 2016 - MC Replanning

- LC Visits - MC Summits (Finance)

- LC Visits - MNC 2016 - NLDS 2016 - Torque Campaign Launch

- Chindia Summit - APC 2016 - BRIC Summit - MC 1517 Transitions

- J2J Transitions - Torque Follow up - MC Summits (Finance)

India Leadership Conference 2016

March National Conference 2016

National Leadership Development Seminar

Hosted by AIESEC in Hyderabad. Conference that aimed to nurture the leadership potential of EBs 2016 across AIESEC in India. The sessions were delivered to foster a very creative environment for the year to come and to increase management and leadership skills of the delegates, moving us closer to AIESEC’s core.

Hosted by AIESEC in Navi Mumbai Conference that focused completely on the execution of AIESEC in India’s Business Strategy. The agenda was designed to make all delegates understand how to deliver operationally excellent and customer intimate programmes, thus, deliver the best summer peak AIESEC in India has seen.

Hosted by AIESEC in Navi Mumbai Conference that introduced the february new recruits into AIESEC’s culture and work. Through a 3 day agenda they got to experience AIESEC, its Leadership Model, its way of delivering Experiential Leadership and planned to live their own journey and develop their leadership potential.

IDEA OF GROWTH HACKING

DIGITAL EXPERIENCE\ We live in a digital world, we consume digitally, we speak digitally and we connect digitally. As an organisation which is run by youth and for youth, it’s an inevitable path for us to digitalise AIESEC. Not for the sake of to be “Savvy” or to be “Young”, it’s more of a stand to show that we are youth and as youth, we are more than capable to not only create stories, but also speak them out loud, not only to facilitate leadership experience with our core strength in physical outreach, but also provide a complete virtual accessibility to those we can not reach us. “AIESEC envision to be accessible to every person in the world by 2020, physically or virtually.”

Youth are the most active on social media. We are free to express and connect with each other, more willing than we do physically in most cases. AIESEC has long created a digital presence through major social media channels and creative contents. However, such presence were not being able to convert to business insights driving operational behaviours. The focus in 1415 term was to build connections between presence and business. The strategies were implemented to construct the marketing funnel and collect business intelligence along the way. Meanwhile, we worked on building a stronger back end of the system to collect and better showcase data further creating a more data driven & analytical organisation.

Leads Nurturing

Matchability enhancement

System Optimisation

While the global opportunity portal was mainly serving as a showcasing channel, not being able to digitally push down the leads down the sales funnel, we were heavily dependent on our sales representative offline. A massive amount of HR is needed and often value propositions are not aligned. Through investing in the world’s leading marketing software - Hubspot, we started to nurture our leads through email marketing and digital campaigns. A potential customer is now able to 100% go through the entire sales process without meeting our sales representative and it’s entire interaction with our brand is tracked and stored in the system. This is the major contribution to almost doubling our digital sales channel, 5% to 9%.

A digital branding strategy was needed to increase the brand perception of AIESEC India’s opportunities and students. Discover India has long been a concept run by AIESEC India, but over the years, the web portal has been static and was not bringing significant business returns. We revamped the entire user experience of the web portal, created a national content team for feeding the content need and most importantly connected this portal with the global opportunities portal. This helped us to stream line all digital branding of India to one place.

The national website has been a direct copy from the global template. Key information of programs were missing and the traffic were directly connecting to the global sign up page. Through a month of optimisation, these problems were solved. The website’s visitor to leads conversion increased from 8% to 12%.

Meanwhile we created a quality and performance dashboard which can feed us live data on organisation’s development and health status.

Chuck Chaoke Head of Customer Experience AIESEC India 2015 - 2016 physical operations. I often ask, does our customer feel the same when browsing our website while talking to our sales representatives?

What are the 3 main mistakes companies make for their digital strategy?

What did you learn from creating digital strategy for youth in India? Focus on the basics before jumping ahead. Compared to the western world or some digitally mature countries in Asia such as China or Korea, youth in India have a comparatively less demanding need. Therefore, creating a simple, cohesive digital experience is really the key when first implementing a digital strategy. We managed to solve majority of customer’s need through our digital platform and still use our strong physical representatives to solve the specific inquiries. Why providing a high quality digital experience is vital? It makes business sense! Digital experience is not just about cutting cost. It’s also about being intimate with our customers. When a stranger starts interacting with your brand, they have the full liberty to search and gather all information online for decision making. Without a seamless flow of information moving them down the sales funnel, the customer will feel detached and the trust will not build. I believe the key of this vitality lies in having a cohesive digital experience that’s aligned with our

Too complicated, too fluffy, too top down. Digital strategy is meant to be connecting our customer directly to our brand. People are looking for fast and direct information, genuine customer stories and a sense of human touch while browsing through our platform. I believe some common mistakes made originates from an intention of impressing the customer instead of creating real values. Yes, we need to capture their eyes, but without capturing their hearts through our genuine services, we will be only creating a larger gap between our brand promise and brand experience. How should AIESEC move forward in the digital realm? Data, customisation and capacity. With stronger sales and marketing system in place, we are gathering piles of data for customer. The ability to act upon these data are vital for our business success. The action lies in our ability to not treat everyone as one put people with different attitudes, tastes and needs. This requires a highly engineered content supply chain that AIESEC can afford. The presentation should also evolve from simple blogging to more vividpresentations though videos and even maybe virtual reality. Both points explained above means we need to diversify and increase specialised talent capacity within the organisation. How can we package and sell the importance of a leadership experience to someone that’s highly skilled and employable outside AIESEC? 57

Customer experIence Customer Experience Projects Customer Experience projects was broadly classified for our incoming and outgoing exchange programs in order to focus categorically on customers based on the nature of the program

Attraction

Consideration

Value Delivery

Incoming Exchange Programs

Outgoing Exchange Programs

The aim here was to attract more international exchange participants to pick AIESEC in India and India as their premier choice for an AIESEC program. The platform enabling the same, Discover India was revamped, with better content capacity and automation to ease communication through local chapter pages.

The focus in this phase was the Global Citizen program, in order to increase the number of young Indians signing up for volunteering abroad. Social media became the most experimented channel. Exclusively designed landing pages promoting entity (country) partners and the opportunities were positioned on the web.

Net Promoter Score system was re- established a metric to measure and improve quality of experiences delivered. Resources were created to support exchange participants and their managers too. Suitable ways to firefight detractors were devised.

A platform to assist exchange participants through their journey with interactive learning resources and workbooks was created.

Six booklets for six weeks of the Global Citizen experience were designed and published for exchange participants in order to support their program journeys abroad.

Investments on the Project Digital Transformation Project: Rs. 23,03,925 LEAD Platform: Rs.7,00,000 The projects ensured that our customers were known, understood, recognised and selected in a manner that added value to them at every point of their journey from a stranger to a promote 58

Priyadarshini Sivakumar MCVP Customer Experience AIESEC India 2015 - 2016

What does Customer Experience mean? Customer experience is how any individual interacts with an organisation, a product or a service. For AIESEC in India, it meant understanding our customers, both in India and abroad and catering to their queries, needs and expectations in the process of offering our programs to them. How do you see the Global companies moving towards customer experience? The

need for customer experience began when companies started seeing beyond profits and understood what really defined their business was how their own customers perceived, interacted with and promoted their brand and products. Delivering full value and going beyond to delight the customer has become the key determinant of success.

What is the future of this portfolio in the coming year? After having touched base with customer experience management, there is no turning back for AIESEC in India now. The portfolio has brought about the understanding that the customer is to be kept ahead of anything else. This emphasis has shifted processes to be more customer centric, selfless and at the same time, end-to-

end and complete. The future is the freedom to make this more optimised so that we can reach out and offer high quality experiences to more and more people who can benefit from AIESECâ&#x20AC;&#x2122;s programs, in India.

What are the characteristics for an organization to be customer centric? A customer centric organisation needs to have customer focused leadership, to start off with. Experiences and customer journeys must be designed keeping in mind the wide spectrum of people the organisation may have to deal with on an everyday level. The organization must be grounded in data and driven by metrics that can

clearly express if the organization is being operationally excellent by being customer intimate and vice-versa. Simply put, every employee or member that is a part of the organization must understand this and work towards serving the customers in the best possible manner. 59

GROWTH AND INNOVATION Undoubtedly the capability to innovate and to bring innovation successfully to the AIESEC India Local chapters was a crucial determinant of the national competitiveness over the coming years after 2015, with the beginning of AIESEC 2020. There was a growing awareness for helping Local chapter to innovate & coach them continuously. Not only has the growth & innovation team helped in coaching and training the Local

chapters, but it helped in understanding the Local chapters on a ground level. The idea for the structure was all about growth hacking for the internal network through members of the organization. We also implemented the process of hosting where it was all about having a more bottom up approach by asking our members on how we should be moving ahead as AIESEC India.

The Challenge Today, innovation in performance is a crucial determinant of competitiveness and national progress. Moreover, it was more important to understand each of the Local chapterâ&#x20AC;&#x2122;s ground reality and know how to customize the strategies and help them in growing in their Local realities to put the products of AIESEC in the mar-

ket. Many Local chapters were facing difficulties in strengthening performance, financial, Leaderships issues and engaging their membership. Many Local chapters had seen little improvement in productivity performance in recent years despite the evolution of the organization.

Need for Evolution The Growth & Innovation team eventually dis-integrated into an Operations team with the Vice President for Organizational development heading the team. This move was the most important for the team as we had moved to make an organizational model which could sustain & progressively help us grow over the next 5 years

continuously integrating various parameters to the model to measure the success of the local chapters based on the product evolution. Thus, we had successfully integrated in the model the product evolution & growth of the product through various parameters.

Investment Rs. 1,50,000 investment was only for coaching and training for the Local chapters in 2 phases, one was in May 2015, to understand ground reality and then begin the National body planning in June 2015. This coaching and training aspect continued after the half year in February when the summer exchange peak was approaching. 60

The National body operations team travelled to 28 Local chapters & expansions in 20 days to train the members of the national network on basics & the new implementations which were happening on the national level.

Organizational development Projects Organizational Development Model The need for creating a new organizational model which could take forward the next 5 years of AIESEC continuously without the need to have a new one every year, was the focus of the creation of the model. This model was created with a 6 month research on global case practices & local chapter realities with past trends. A simple model letting local chapters take forward the product which was most suited to them, also measuring various parameters for the product were, number of exchanges, the brand, quality, financial revenue & membership productivity. This helped us measure the product which the chapter took forward with the most important parameters, easy for the national team to help them by training and implementing the strategies.

Network Implementation Network implementation was taken forward in the most unique way by keeping all communication and engagement of the AIESEC India membership in the loop at all points. We had to renew the objectives of the national conferences which we were doing with the start being at the National Planning Conference which had only the chapter presidents- the newly elected and the ones serving their term as the delegates to form the national plan for the entity. This helped us create a new roadmap for the beginning of 2020 era, with a goal to achieve & review the plan by 2018. From 4 national conferences, 2 to create the leadership we wanted to see & 2 to create operationally strong AIESEC India.

Strategy Implementation and Project Execution This project started with the growth & innovation team, to help the operations team in the project execution and implementation of the overall strategy for AIESEC India. The need was to check the project effectiveness on a local level, where we could if needed customize things on the local level and grow the product in the most efficient way. This helped us to keep a track of projects timelines, implementation methods, execution and effectiveness at local levels, as well as performance of the product. We implemented a new format of the AIESEC India day at the National body meetings which helped in the entire National team to be on the same page of what every local chapter was going through and difficulties to solve them at the earliest.

Hussain Lokhandwala Head of Organizational Development AIESEC India 2015 - 2016

What is a growth and Innovation? Innovation is a continuous cycle with ups and downs, inputs from different places, repetitions, failures, and many steps back and forth. Growth and innovation showed us how to apply the latest thinking for continually creating new business models, improving customer experience, leveraging value propositions, expanding into new markets and launching new products. How is growth and innovation vital to AIESEC India and AIESEC as an organization? We want to bring more “questioner’s” in the organization. The ones who can never settle for the status quo. We are trying to challenge ourselves every day to break through every barrier. The idea is that today’s “what if’s” drive tomorrow’s solutions. There is no question that this portfolio allows us to drive business growth, but innovation is changing, allowing people to compete from all geographies, thus having disruptive growth in the market. Growth and Innovation in AIESEC in India helped us to discover the ground reality to help us what opportunities exist now, or are likely to emerge in the future. Successful organizations not only respond to their current customers or organizational needs but anticipate future trends and develop how to 62

match the demand in the future. Our efforts focusing on customer experience is helping us to drive customer loyalty and brand advocacy at a higher level than before. Growth and innovation completely focuses on the future of the organizations needs on a core of the organization by understanding the needs of each of the branch offices customizing our efforts on projects and implementation plans. This has allowed the organization to come together to create, plug, play, implement and execute much faster with a bottom up approach with everyone’s inputs from the lowest hierarchy . What is the future of this portfolio? As we look at the new team structure, the portfolio has been disintegrated into different areas. We have an Organizational development vertical head handling the operations team. This helps us to integrate the operations towards the organizations needs and the future. We have different coaching teams for the branch offices which will be deployed at regular intervals checking on the offices for training, leadership development and making sure the national body projects are implemented in the best way. Since leadership in AIESEC changes every year, the most important aspect would be the transitions o the knowledge that gets accumulated and how we can keep transferring this to the next generations, so we don’t commit the same mistakes but make better ones. The structure evolution is happening at the lowest level with new and innovative roles for our members to join and learn. Today’s generations want a broader perspective of organizations, of the world they live in and skills to make sure they represent themselves as global world citizens. This is what AIESEC can provide and we strive to do this every day through our products and business model.

“Youth do not want to be talked at- they want to be engaged in a meaningful way. They Should not only be seen as beneficiaries, they should be seen as partners.” Ahmad Alhendawi Secretary- General’s Envoy on Youth | United Nations

YouthSpeak is one unique initiate by AIESEC to serve it’s purpose of being. AIESEC has a lot of programs and initiatives but the question that YouthSpeak answers is, Is AIESEC being relevant to the global perspective of change and society? The answer definitely through YouthSpeak is a yes. Narayanan Youth Speak Project Manaager What was the Survey About? (Can be a global perspective also)

Why is youth speak relevant to India? How can it help?

The survey was about understanding what the youth thinks about the future. The kind of leaders that the youth believes in. It was also to understand if the youth understands what the global goals are. For more details you can check the global reports.

Mr. Prime minister said on national TV that India has to contribute towards the SDGs. AIESEC is one of those unique youth lead organisations that is doing its best in India. It’s relevance is vast from the rapid awareness campaigns of AIESEC about the SDGs, the various social development projects or may it be the partnerships that we strike with companies. It all makes us relevant to India and that’s a very simple way that how AIESEC can help.

What were the key Achievements? (Can be a global perspective also) The kind of survey responses we got. Over 1.6L globally and 10K plus in India. Countries getting government officials for their YouthSpeak forums and letting people know about the SDGs and AIESEC. Companies getting to know about the initiative which we leverage through partnerships both monetary and otherwise. What is your stand point of having the Youth involved and voicing their opinions to political debates and decision making today?

These days the youth is aware about news through social media. That’s not the point. They are aware but what do they do? I personally see a lot of destructive aggression than progressive motivation. There definitely is a lot of dialogue happening but is there any action? No, I believe we need to concentrate on that. Youth is involved in dialogue but not decision making. I believe wholeheartedly that the young people of a country should be involved in decision making of the country. 64

INTERNATIONAL CONGRESS 2015 About International Congress International Congress is the annual convening of AIESEC and its member countries and territories, aimed at celebrating youth leadership, cultural diversity and global togetherness. It takes form as an occasion where the organisational state of affairs is reviewed, new goals are set, views and experiences are shared. An International Congress means the creation of a global plenary, massive not only in its size but in the diversity of ideas, discussions and outreach. The agenda has been designed to meet the interests

of over 1000 delegates hailing from different parts of the world, business leaders, entrepreneurs and global trailblazers; to enunciate the idea of a progressive, traditionally modern India using an international platform like none other. The purpose of the conference is to allow the delegates to experience the need and how-to of innovation, instil an entrepreneurial mind-set and shape them as self-sufficient, skilled and well-endowed leaders of tomorrow.

The Vision AIESEC is transitioning into a digital era and this has assured a monumental change coming the networkâ&#x20AC;&#x2122;s way this year. IC 2015 helped to strategically set direction to the global network and create a successful as well as an enduring purpose towards a united future. This will be achieved through the actions and decisions of its members as responsible global citizens in the light of the essence of the organisation, which is leadership.

The Theme The Theme for this yearâ&#x20AC;&#x2122;s International Congress was The World Comes Home. 118 other countries and territories belonging six strategic world regions of the network will be gathering at India, the home. The Indian sentiment of Atithi Devo Bhava or Guest Is God inspired this theme and the conference welcomed home diversity, cultures, love and brotherhood this year.

EVENT TIMELINE AUGUST 21st - SEPT 4th 2015

8th

Global Youth IC Launch Event

21st

Opening Ceremony Global Village

24th

Youth Speak Forum Stakeholder Dinner

27th

India Night AIESEC Alumni International Meeting

28th

AIESEC Alumni International Meeting Bacardi Night Club

29th

AIESEC Alumni International Meeting Electrolux Awards Night

31st

Post Tours

4th

Post Tours

GLOBAL VILLAGE

Global Village

To Improve

IC Global Village was an open cultural exhibition featuring 5 continents and 118 countries and territories with a diverse display of food, clothing, music, dance, culture and people.

More volunteers for the set up of the entities stalls. Paper plates and cutleries for the entity stalls. More time for networking for delegates

Was Good

Key Challenges

Kites as an element was used really well, specially collaboration with the design college to make entity kites made them really happy. Welcome note in entity language Entity performances and roll calls made the delegates more engaged. Coca cola Happiness wall Decor and infrastructure Delegate engagement

Less space to accommodate 1000 delegates. Less man power as more focus was on opening ceremony. As venue was far from the city so it was not open for externals, only guests on invites were able to come. MCP diversity walk, as hardling 100 MCPâ&#x20AC;&#x2122;s at one point of time and gathering them was diffucult. 67

India night

India Night

To Improve

India night was an immersive experience into Indian culture and a festival in itself presenting Indianess as a binding force. It was an ideal platform for companies and organisations working in a distinct Indian shape toshowcase themselves.

Agenda should start a little early as because of late agenda, delegates were not able to enjoy all the elements. More mist fans and coolers as it was an outside event. Climate assessment should be better. HR planning and placement.

Was Good

Key Challenges

Diverse elements during the whole night. Delegates enjoyment and engagement of Indian culture. Diverse food restaurants. Vendor management (Handicraft, food and decor). Delegates enjoying Indian culture and understanding the meaning of Indianess.

Time management, as last minute change in agenda was really difficult to handle. RFID Management and training as the volunteers were new and not well trained with this technique. Volunteer management and work division. Crowd Management as agenda was late and very rare delegates were watching performances and went to eat food. Hotel management creating problem regarding sound.

63 Moons The new name to financial Technologies is a global leader in creating and operating technology-centric, next generation financial markets that are transparent, efficient and liquid across multi asset classes, including equities, commodities, currencies and bonds, among others. Its highly robust and scalable, exchange and trading technology, coupled with deep domain expertise gives it a decisive edge in driving mass disruptive innovation that is unmatched in financial markets. 63 moons engage with AIESEC International congress for 6 months in implementing an orchestrated global start up championship, a speaking slot at Youth Speak forum and opening ceremon

Tata Group (Presenters of opening ceremony and executive partners of the conference)

Founded by Jamsetji Tata in 1868, the Tata group is a global enterprise, headquartered in India, compromising over 100 independent operating companies. The Group operates in more than 100 countries across across six continents with a mission to improve the quality of life of the communities we serve globally through long term stakeholder value creation based on leadership with trust. Tata group were the main presenters of opening ceremony and had presence of Dr. Mukund Rajan, who serves as a member of the Group Executive Council at Tata Sons and is the Tata band custodian and group spokesperson. He is also part of National Board of Advisors of AIESEC in India and relationship with them has been over 2 decades. Coca - Cola (Presenters of Global village and Executive partners of the conference.)

Coco-Cola India is one of the countryâ&#x20AC;&#x2122;s leading beverage companies, offering a range of healthy, safe, high quality refreshing beverage options to consumers. The company along with its bottling partners, through a strong network of over 2.6 million retail outlets, touches the lives of millions of consumers. Coca-Cola has supported AIESEC India at different occasions. Notably, Mr. Atul Singh, Group President Asia Pacific, the Coca Cola companies is on our Board of Advisors. Coca-Cola India has assisted AIESEC International congress by delighting thousands of delegates with the effervescence of its drinks, as well as outstanding presence in sessions and workshops. Mr. Venkatesh Kini, President, Coco-Cola India delivered a powerful talk at the Youth Speak forum. The AIESEC International Congress 2015 also serves as a platform for remake of the famous hilltop Song of Coca-Cola.

Ashoka University (Ashoka University as presenters of India Night and University partner.)

Ashoka University is a private, non-profit university and an unprecedented example of collective public philanthropy in India Ashoka offers its students a multidisciplinary liberal education, usually defined as one that transcends the boundaries between the arts and sciences and carries a strong emphasis on learning across subjects. Ashoka with its brand engagement and Young India fellowship launch at India Night added value to the conference and initiated a long term partnership with AIESEC in India. The Times of India (Co presenters of the Conference.)

The Times group is a long standing leader in the print business, as well as an emerging leader in all other forms of media, including radio, TV, Magazine, out of home and more. With the mission to innovate and build, anything and everything to do with digital media, that bring value to our consumers Times of India added value to AIESEC international congress by making it story each through its channels to all its readers in India. Aditya Birla Grouo (Executive partners of the conference.)

A US $41 billion(Rs.2,50,000 crore) corporation the Aditya Birla Group is in the league of Fortune 500 Anchored by an extraordinary force of over 120,000 employees, belonging to 42 nationalities. Over 50 per cent of its revenue flow from its overseas operations spanning 36 countries. With an active participation at youth speak forum in form of panel discussion and power talk the group also gave delegates power banks supporting the technology theme of the conference. AirBnB (Exclusive accommodation partners.)

- Founded in August of 2008 and based in San Francisco, California. Airbnb is a trusted community marketplace for people to list, discover and book unique accommodation around the world online or from a mobile phone or tablet. Airbnb with a major brand presence and engagement plan at International Congress strongly supported the mission of core team of bringing the world home.

N.S.D.C (Skilled Youth partner.)

- National skill Development Corporation and Ministry of Skill Development and Entrepreneurship supported AIESEC International Congress 2015 to foster their objective and belief of making skilling aspiration for youth. The ministry not only endorsed the conference but also gave the financial support for its smooth execution Mr. Dilip Chenoy, President of NSDC was also part of the advisory board of AIESEC International Congress 2015 Indian School of Business (Global Citizenship Partners.)

The Indian School of Business (ISB) evolved from the need for a world class business school in Asia. The founders some of the best minds from the corporate and academic worlds, anticipated the leadership needs of the emerging Asian economies. The esteemed educational institute also on board of advisors of AIESEC In India supported AIESEC international congress by engaging in various brand activities and by delivering a valuable workshop at youth speak forum. Fortis ( Healthcare partner)

Fortis Healthcare limited is a leading integrated healthcare delivery service provider in India. The healthcare verticals of the company primarily compromise hospitals, diagnostics and day care specially facilitates. The company operates its healthcare delivery services in India. Dubai, Mauritius, and Sri Lanka with 54 healthcare facilities. Fortis with its massive brand presence at AIESEC international Congress provided all medical assistance, financial assistance and 24*7 doctors and ambulances support throughout the conference. Calvin Care ( Supporting Partners.)

CavinKare is an Indian conglomerate headquartered in Chennai, india. The company was formed in 1983 as Chik India. Calvin Care for the first time partnered with AIESEC International Congress and AIESEC India provided financial support for brand coverage throughout the conference

PARTNERING FOR IMPACT AIESEC and Coca-Cola The recent flow of events in the corporate environment has deviated marketing and focus for and on the youth. AIESEC, being one of those unique organizations that focuses on the youth through the youth, becomes a channel to reach out to them. Coca-Cola’s new anthem ‘Taste the feeling’ has a launch couple of months back and to reach out to the youth, AIESEC was the best option. AIESEC’s Youth Speak Forum was the best way to reach out to over 15,000 young individuals of the country through physical and

virtual platforms. Coca-Cola and AIESEC in India went into a partnership and Coca-Cola is the presenter of Youth Speak Forum powered by AIESEC for the next 12 months. This partnership comes in place after Coca-Cola India’s new initiative called The Youth Ambassador Program. Partnership signed on: 13.05.2016 Partnership expiry: 12.05.2016

Partnership Details Coca-Cola presents all 20 Youth Speak events across the country which includes the national forums and the forums that happen in national conferences as well. The idea is to connect the two organization’s vision of leadership, innovation and sustainability. Through the talks by

Partnership Cost The partnership cost covers major aspects of logistics and branding of both the organizations and looks at AIESEC’s event delivery experience and youth outreach. Coca-Cola concentrates on the PR aspect and AIESEC concentrates on virtual engagement of the Youth of India.

Coca-Cola and other speakers the partnership aims at spreading awareness about the United Nation’s Sustainable Development Goa

Why is AIESEC collaborating with Coca-Cola?

Our experience while working with Coca-Cola

Coca-Cola has a rich legacy. A legacy that has is mutual in this case, AIESEC and Coca-Cola share the similar outreach in terms of territories and countries. The shared vision for a better world all these factors make sure that AIESEC and Coca-Cola work together and collaborate for a lot of projects and initiatives.

I personally loved working with Coca-Cola and interacting along with the employees there. It really opens a lot of learning spheres for you. The entire partnership was discussed and understood over a period of nearly 2 and a half month. The Coca-Cola leadership is something that AIESEC always and I personally look up to. Hence, the process becomes less tedious because we are doing what we love to do

What is next for the collaboration? With Coca-Cola, AIESEC in India has always collaborated on various platforms. AIESEC has supported Coca-Cola with their Support My School campaign through online promotions to the youth. AIESEC and Coca-Cola also partnered for the International Congress 2015 that was held in Delhi. Coca-Cola supported us and speakers from Coca-Cola came to address the gathering. Coca-Cola now is helping us through the Youth Speak Forums in India. Both the organization believe in sustainability and through this collaboration we are planning to support United Nations Sustainable Development Goals. There are a lot of other collaborations that both the organization are looking forward to. What is AIESECâ&#x20AC;&#x2122;s contribution to Coca-Cola? AIESEC is a very dynamic and vibrant youth lead organization. We believe that youth has the power and believe to change the world for the good. AIESEC contributes to the youthfulness of the Coca-Cola brand. Through our conferences, AIESEC members become brand ambassadors of Coca-Cola products. AIESEC helps Coca-Cola majorly in their Youth Ambassador Program and supports in reaching out to the youth & spreading the message of Coca-Cola.

Gala Night Awards In the calender of 2015, AIESEC in India recognized Local chapters, which have performed spectacularly for the year in their respective products and functions, supporting the growth and evolution of AIESEC, in India. The awards were based on the criteria of performance excellence with a application released for local chapters to apply for. 1. Strategic Planning 2. Membership Focus 3. Customer Focus 4. Performance in Products & Functions Tier 1

Delhi IIT

Tier 2

Chennai

Tier 3

Indore

Tier 4

KIIT University

Best OGCDP

Chennai

Best iGCDP

Delhi IIT

Best oGIP

Chandigarh

Best iGIP

Bangalore

Best Marketing

Delhi IIT

Best Talent Management

Delhi IIT

Best Finance

Mumbai

Best Business Development

Chennai

Best Expansions

Chennai

2015-2016 Year

highlight

iGCDP 1774

iGIP 1114

oGCDP 1463

oGIP 172

Total 4523

Relative Growth: 21.7% Absolute Growth: 793 realizations oGCDP: Global Citizen Students iGCDP: Global Citizen Organization iGIP: Global Talent Organization oGIP: Global Talent Students 75

FINANCIAL REPORT The financial year 2015-16 has been another phenomenal year for AIESEC in India. The year was about financial sustainability of the entity while having operational excellence towards customer intimacy at the core of our business. With the AIESEC in India’s ratified budget, we were able to successfully utilize the four major heads of the budget, namely administration, national services, investments and affiliation. AIESEC in India’s budget is financed through local committees operations and revenue from national partners through sponsorships and our

national exchange programme. AIESEC in India is legally registered under the Society’s Act. Finance in AIESEC in India has been evolving every year from just handling financial processes like budgeting, auditing, accounting, etc and ensuring national and local financial sustainability and legality management. To carrying out our major innovative projects in order to increase the accountability and transparency not only within the organization but also with our stakeholders.

The four major projects that were taken up this year were: Digital Finance

Customer Centric Finance

In alignment to our national project i.e. Digital Transformation, we introduced an online payment portal for all our stakeholders allowing anyone to pay with just a click.

We initiated a new pricing structure for all our exchange participants going on an internship where they pay the administration fees after they actually see and finalise what they want unlike the earlier model where they were supposed to pay a part of it as soon as they accept the idea of an internship.

Internal Audit Board

AIESEC India’s Reserve Restructure

We formulated a new independent and an objective assuring body in order to add value and improve AIESEC in India’s operations. The aim is to accomplish the effectiveness of risk management, control and governance processes of AIESEC India by providing insights and recommendations based on analysis and assessment of data and business processes. A risk assessment audit for the Local Committees and the organization as a whole is completed.

We implemented a reserve structure in the form of 2 policies: a) The National Reserve Policy b) The Local Reserve Policy The idea behind this is to make sure the long-term sustainability of the organization in order to meet any unexpected costs that may arise in the future as well as the future cost of upkeep.

We successfully added the maximum amount to the National Reserve this year. AIESEC in India has also initiated in AIESEC in Bangladesh and has made the initial investment for the basic functioning of the entity. This investment is now being taken forward in the coming year.

1 July 2015 to 30 June 2016 Annual Contribution

Budgeted

Actuals

1,79,57,8000

2,10,82,230

ER Income

1,40,00,000

44,56,678

Exchange Income

1,00,00,000

34,97,068

6,45,000

18,78,671

Total Revenue

4,26,02,8000

3,09,14,647

Affiliation Fees

32,17,000

44,22,066

Admin Fees

1,05,52,000

88,90,715

National Services Fees

1,15,62,000

83,43,311

Investments

43,50,000

17,57,166

Misc. Expense

63,60,000

28,21,631

Total Expense

3,62,41,000

2,62,34,889

LC Contribution

Misc. Income

Revenue

Expense

This year in terms of national sponsorships our focus shifted majorly to the national exchange partnerships, where we doubled the number of exchanges in comparison to the year before while adding 4 new national partners. Despite the above, the maximum proportion of the revenue for the national office came from the contribution from the local committees. We were successfully able to solve the cash flow issue for the national office through our internal policies. The total invoiced amount for both External Relations and National Exchange Partnerships is 1,33,16,796

The proportion of our outflow has been perfectly aligned to the major projects that we undertook. One of the primary areas of expense has been the travel of the national team for Local Committee’s coaching, training and hosting visits that increased the number of exchanged in our peak operation period. The business development team increased its geographical outreach owing to the need of form national alliances engaging new partners & improving current partnerships. Towards the end of the year, we shifted to a new office space for the national team in a very accessible & commercial location.

Investment

Lead

Digital transformation being one of the focus projects required a considerable amount of financial support. Through integrating Hubspot in our digital ecosystem, AIESEC in India has opened a new phase of integrating with our potential customers digitally, while increasing the number of customers we attracted and hence converted. The national website of AIESEC In India has been revamped aligning to the global standards. Investment was also made on ‘Discover India’, which is a web portal to promote experiences in India for our global audience.

LEAD, which stands for Learn, Engage, Activate and Develop has been another area where we have invested with the aim of developing leadership and managerial skills not only in the members of AIESEC but also for our exchange partnerships through our LEAD platform that we developed in collaboration with ‘The Popcorn Academy’ by Dey Dos.

what next? AIESEC INDIA TEAM 15-16 Ankith, MCVP BD & MCP(E) 2016-17 Rang, means to me all the intensity , chaos and pure excitement that one year can possibly offer to someone. It all starts with the individual , how can I better than who I am already, which will be my contribution to the world.

Asitima, MCVP, National Exchange partnerships After this vibrant year with AIESEC India, next I am smearing the lines with colours of purpose to the beautiful country Bangladesh and setting up the platform of AIESEC in the country with the hope of outshining the itâ&#x20AC;&#x2122;s potential.

Nakul, MCVP oGIP The colours of Rang have opened up a whole new world for me to paint my next picture of elysium. I will be striving towards impacting the youth of United States of America by developing and monitoring their experience in AIESEC. With the colours I will continue to work towards creating spaces and environments that add to a teams culture & passion towards achievement of their goals. Chuck, MCVP Digital experience For me I learnt to balance agility and focus in this year of Rang. Winning at the end of the day comes from a sense of achievement and how much we have enjoyed the process getting there.

Priyadarshini, MCVP Customer Experience The colours of Rang remain un-erased on my fingers. Member Committee Rang caved in to make space for my spirit, imagination, ideas, actions and emotions. With the learnings at work and home from this team that collectively embodies inspiring values, I have already started painting a picture of limitless possibilities for my next year in AIESEC in India

Vinay, MCVP iGCDP Join the entertainment industry to kick start and learn more about the industry and gain experience in the industry

Vighnesh, MCVP oGCDP Having worked in such a multicultural team like RANG with members from 7-8 different local chapters across the country, I’ve developed a lot of things about myself and understood the people around me. It was the most toughest and exciting experience of my tenure in AIESEC and I am grateful to each and every person in the team. The different colors in of RANG gives me the ability to muster the courage to follow my passion. My dream is to set up an industry that manufactures automated equipment for various sectors of industries across India and providing engineering soluAlok, MCP 2015-16 I am searching for answers within myself. With these colours I look forward to enjoy my life and processes ahead.

Lara, MCVP Global Leaders More than winning, this year taught me how to use my imagination to see infinite possibilities. Winning for me has no defined track yet, and I am ready to explore the possibilities using the learnings and the colours of MC Rang.

Kirandeep, MCVP Expansions RANG for me meant a diverse team, and a lot of learning through the strengths. The next for me is all about taking the team values, & in putting the learnings in my career in higher education.

Valentina, MCVP iGIP To be a champion, I think you have to see the big picture. It’s not about winning and losing; it’s about every day hard work and about thriving on a challenge. I think people think too hard and get afraid of a certain challenge. For me my next challenge is on being on the member committee of AIESEC in Australia for 2016-2017. 79

Sanya, MCVP Finance RANG has taught me to live a lifetime in a year, I am now ready to paint my life in vibrant colors of happiness, Joy achievement and love. My next challenge is to move towards doing my masters in economics.

Shail, MCVP NEP I imagine winning in my life as a phase where I wake up every morning with a with an intention to try something new. I have the privilege to use my skills and knowledge to enhance sales and partnerships in the next year for AIESEC India as Vice President External Relations.

Hussain, MCVP Organizational Development The Colors of RANG have been deeply embodied in me, to make a much better individual today. I am looking to start my new role in AIESEC as Global BRICS Ambassador to make sure we can effectively integrate the external and internal BRICS association to grow the impact we create in AIESEC together. Interested in financial sector, I want to work with multinational companies to learn more about the finance helping companies to maximize their impact through sustainability.

national partners L&T A subset of the global conglomerate Larsen and Toubro Ltd., L&T is one of the largest IT services and solutions provider globally. L&T works on a ‘Business to IT’ model and believes in enriching workplaces for employees to foster innovation and teamwork. AIESEC and L&T collaborated in 2015 with a vision to contribute to the economy of the country by encouraging international participation in roles like business development and strategic expansions. Godrej Industries One of the biggest global conglomerates, Godrej is a pioneer in consumer goods, real estate, appliances, agriculture and various other businesses with a consumer base of over 1.1 billion people. Godrej’s vision of recognizing and valuing diversity defines the point of alignment between the two organizations and has led to a long – standing association by the way of top leaders from Godrej being a part of the AIESEC India Board of Advisors and a fresh collaboration of acquiring international talent. Thomas Cook A world leader in integrated travel, Thomas Cook provides AIESEC comprehensive support for the students who are coming to India and going for internships abroad in visas, tickets and travel plans. The current partnerships reflect a lot of potential considering the operations of both the organizations.

Tata Consultancy Services (Global Partner) One of the oldest partners of AIESEC India, Tata Consultancy Services hires the highest number of interns with AIESEC, thus making it the largest Global and National partner of AIESEC. Tata consultancy services believes in proactively honing the leadership skills of the youth and aims to do it through this collaboration with AIESEC.

EF (Global Partner) EF Education First, the world leader in international education, has been a Global AIESEC partner since 2010. EF shares very similar purpose and values with AIESEC as well as its mission: to open the world through education. The company created a customized global internship program for AIESEC leaders called the EF diversity and Development program which has become very successful. In addition, EF extensively participates at global AIESEC conferences and many other initiatives based on various local partnerships between AIESEC and EF markets. EF recently started acquiring international talent in India. Edify Education Pvt. Ltd A partner since 2012, Edify believes in providing affordable world class education to the youth of the country and has a chain of schools in a range of inaccessible locations. Edify values global awareness and cultural understanding very highly, and pursues it through hiring international teaching interns under the Edify-AIESEC Partnership.

ISB One of the best business schools in Asia, ISB strives to equip the youth with the required skillsets to deal with rapidly changing business landscapes, with a comprehensive global perspective. AIESEC recognizes this as an important element in achieving its long term vision of helping youth become competent leaders. This point of alignment has led to a long standing association between the two organizations in the way of Top leaders from ISB being on National Board of Advisors and the recent partnership that promotes the ISB Young Leaders Program within the youth of the country. ISB has also very recently started acquiring international talent from AIESEC. ISOS (Global Partner) International SOS is the worldâ&#x20AC;&#x2122;s leading medical travel services has been a Global AIESEC partner since 2013. The partnership spans several locations and aims to provide opportunities to support young people to have access to high potential young talent from all over the world. Starting in 2014, International SOS has been providing medical and travel security to thousands of AIESEC members going international internships or volunteer experience.

HCL One of the biggest IT giants of the country, HCL recognizes youth leadership as a highly significant issue in modern workspaces and has collaborated with AIESEC to hire young people from across the globe to add a youth perspective.

Sutherland Sutherland Global Services is one of the largest, independent BPO companies in the world serving marquee clients in major industry verticals, present in more than 20 counties. The current collaboration between Sutherland and AIESEC entails international talent acquisition for Sutherland from 10+ countries. Sutherland encourages a global perspective among its employees and as a result, Sutherlandâ&#x20AC;&#x2122;s employee base comprises of quite few AIESEC alumni now. Microsoft Research Labs A partnership initiated in 2013, Microsoft Research Labs (MSR) is the official R&D wing of Microsoft and has collaborated with AIESEC to hire international talent.

Mpower Edupreneurs Mpower Edupreneurs provide advisory services and handle recruitments for different schools across the country. Mpower has collaborated with AIESEC for hire international talent acquisition

Lok Capital Lok Capital LLC is a microfinance investment vehicle that is part of the Lok Capital initiative, which was founded in 2000 with support from the US-based nonprofit Rockefeller Foundation. Its goal is to support the development of social enterprises to deliver basic services in a commercially viable manner. Lok Capital acquires international talent from AIESEC to work with these different social enterprises across the country. 83

The Holiday Studio With a motto of ‘Dream. Explore. Let Go’, The Holiday Studio is one of the most vibrant companies with a motive of giving their patrons an experience of traveling to the most beautiful, noncommercial tourist destination in country. This greatly aligns with AIESEC’s idea of promoting travel for cultural understanding. The Holiday Studio provides comprehensive travel plans to international trainees visiting India to provide them an Indianess experience of the truest spans. EY EY has proudly started supporting AIESEC in 2016. The two organisations are working towards creating a ‘better working world’ through our Global Talent Program. They are acquiring Global Talent from AIESEC in their workplaces to showcase rich diversity of better working world which will be communicated through series of short films created by AIESEC and powered by EY

Zorba Zorba as an institute is distinctive; as we go beyond borders and help you empower your spirit and lead a life of limitless passion. AIESEC India and Zorba have partnered providing hem with Global Talent for their expanding operating units. This serving AIESEC India an opportunity to venture into fresh industries. Rightway Solutions - Rightway is headquartered in Ahmedabad, India with sales office in NY, USA and sales- representatives in UK, Sweden and Australia. Partnering with AIESEC India since 2016, we aim to establish global opportunities for interns in different operating units across the globe.

Rightaway Solution Rightway is headquartered in Ahmedabad, India with sales office in NY, USA and sales- representatives in UK, Sweden and Australia. Partnering with AIESEC India since 2016, we aim to establish global opportunities for interns in different operating units across the globe.

BOARD OF ADVISORS Mr. Bobby Parikh BMR Advisors Chief Mentor Dr. Mukund Rajan Tata Group Chief Ethics Officer and Brand Custodian Mr. Shivinder Singh Fortis Healthcare Former Vice Chairman Mr. Richard Rekhy KPMG CEO

Mr. Ajit Rangnekar ISR Dean (Former) Ms. Tanya Dubash Godrej Executive Director & President (Marketing) Mr. Atul Singh Coca-cola CEO (APAC) Ms. Shikha Sharma Axis Bank CEO

Mr. Ronnie Screwvala Unilazer CEO

AIESEC INDIA MC 16-17

Ankith Abraham

Akshay Nambiar

Lara Silverio

Yasmeen Singh

Narayanan S

Shail Pancholi

President

Finance

Organizational Development

Customer Experience Members

External Relations

Karan Sawhney

Priyadarshini Sivakumar

Liu Chang,

Abhishek Tatineni

Sean

Sukriti Handa

NEP Manager

Marketing

Finance Director

Public Relations

Customer Experience Organizations

Rachel Movious

Raihan

Ezgi Karabat

Sahej Seli

Priya Iyer

Rahul Varma

Customer Experience Students

Digital Technology

Global Talent Organizations

Global Talent Students

Global Citizen Organizations

Global Citizen Students

Expansions

Abhinav Hegde Events

Annual Report Team

Hussain

Shweta Patil

Project Manager

Designer

Special thanks to Hussain Lokhandwala, Project manager for the Annual report & the AIESEC India Member committee 2015-16 to help in the formulating of the report. The national annual report is distributed to members and partners of AIESEC and is available for download on our national website. This edition was complied and edited at the AIESEC in India office in Mumbai. 86

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