The First 90 Days (2015) | Quarter 1 Report, 2015 | AIESEC India by MC India Team

Quarter 1, 2015

We develop courageous business leadership for AIESEC India to grow Fast and Strong. We lead a movement that truly cares for each customer. We democratize our way to reach our potential.

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• • • •

MC Initiated University Expansions Swift and complete transition to new Global Information Systems International Business Development Strategy Supply driven Operations OS Evolution based on FO Strategy Refreshed Growth Model for Program Growth

Marketing Workforce restructure to streamline marketing strategy for AIESEC India iGCDP Project Refresh Strong international brand through BFIE and Discover India

• •

•

Leadership in Every Experience People Analytics – To measure and track performance and individual journeys LEAD – Continuous format spreading over virtual and physical platforms

International Relations

Entit y Control Board Entity Control Board (ECB) appointed with Darko Gazibara (AIESEC International ICB Team) as Chair. An entire ECB team is in place and operations have begun.

Discover India The Web based platform is going mobile with an App which will track and manage standards of delivery along with providing other options like Chat and SOS.

LC Auditing

Discover India Mobile App Piloting

Chinda Conference - Attended by AIESEC India and AIESEC in MoC at the BRIC Conference in Macau, delegates created Codelivery method and made a commitment to make Big Summer happen. Ambassadorship - Four Ambassadors sent to Malaysia, Russia, Philippines & Indonesia as CEEDs who visited various LCs empowering them to work with AIESEC India by providing them knowledge about India and how AIESEC India works.

Pilot Projects AIESEC India signed the first NEP Client for OGX (GIP) with INLEAD Gurgaon.

Education & Training for Experience Delivery

Discover India Campaign ing

GEP

Inferences

• Local committees have started matching on time & in some cases even before the global matching peak. Hence we can see growth in matches. • Raising has been slow in a few local committees across all sectors - reason being administrative delay in universities and low marketing support. • Global realization peak has shifted completely to January, although our peak remains to be December. We need to build LC-LC co-operations for December and focus on raising for January in the next cycle. • New Peak realizations are still not a focus for majority of the local committees. • A stronger follow up of conference outputs is required. • All local committees are still not following the new OS

Events

Way Forward

• Pioneering IPS - A combined effort by AIESEC Delhi University & AIESEC Delhi IIT. AIESEC India will be experiencing the biggest IPS in its history. • Event Standardization - A complete guide for planning & execution of the events.

2014

2015 198

86 100

Matches Realizations

International Relations

LDM Implementation

• AIESEC India's IR Campaign to start soon. • AIESEC India Day | One day where LCs will be promoting their brand in the network.

• New O/S - Ready to be implemented by the LCs. LCs that have already implemented the O/S have grown already. • EP Buddy & EP LEAD Program - Project is 60% complete. Expect the resources to be launched soon.

International Relations • Delivering all partnerships cracked in Q3 in an effective way. • Utilizing the Big Summer matching tool for growth in matches • Focusing on delivering GCDP to every single EP through partnerships EP Management • Understanding New EP management flow • EP management integration in process • Improvement of delivery standards and rate through EPM

Inferences

2014

• We are growing in the number of matches which shows a positive sign for the future. • Most of the realizations in Q1 are the ones that actually happened last year, but are being put on the system now. The concern is that there are more than 200 realizations that are still offline.

Events

Way Forward

2015 412

202 243

Matches

322

Realizations

International Relations

LDM Implementation

• AIESEC India's IR Campaign to start soon. • AIESEC India Day | One day where LCs will be promoting their brand in the network.

• Regional Projects - Our NST Regional Projects Aman will be getting in touch with the LCVPs about the clubbing of LCs for Regional Projects. • More IR Initiatives such as AIESEC India Day - We will be taking up more initiatives to promote our opportunities as the summer cycle is approaching. We recommend the LCs to do it as well. • Complete focus on Matching from May 1 - We are aiming to finish all the pending projects my April end in order to focus on matching completely from May 1 onwards. LCs should be following this timeline as well.

Inferences

• The growth in raises (in progress) is mainly due to the conscious effort towards creating summer peak for oGIP.The aim was to make Q1 a peak for generating applications followed by a matching peak between March and April. IT is the focus product for many LCs but it did not show in the results of generating applications at all. But IT talent is what India is known for and entities partners want IT EPs from us. • Not too much growth in Realizations mainly due to the poor number of applications in Nov. - Dec last year which led to very few conversions in Jan and Feb.

2013

2014

2015

223201 165 76

In-Progress

46 35

Projection

40 40 19

Realizations

New Marketing Flow Implementation

VP LEAD & Learning Campaign

oGIP NEP

• Communication of concept through all channels. • Creation of concrete sample JD for oGIP MB&Members. • Way forward is to co-create education plan for the new OS with VP TM and prepare to implement in Q2&Q3

• Communication of why/what/how since ALC • Creation of concrete action steps with oGIP Innovation summits and ANC commission block. • Way forward is to implement all of them on LC level.

• Development of NEP for oGIP • MoU with INLEAD institute will be signed during NSD. • In the process of Developing a MCLC delivery model for the Leadership Development of the EPs.

Way Forward

oGIP OS & JD

• The projects of showcasing India EP supply will be carried to all the partners for generating more IR partners to deliver big summer. • Learning campaign & VP LEAD program will be carried out continuously and all the sessions will be finished in April & May. • Co-creation of Education Plan for the new OS with VP TM and prepare to implement in Q2&Q3. • Implement the new marketing flow on local and national level with the synergy with Marketing. Certain Marketing projects will be created for the same.

Inferences

• The data in 2015 shows matches of 2014 Q4. However, there has been a growth of 60 realizations in Q1. 2014 2015 • The delivery rate has improved drastically. There are two reasons behind the same: Account 596 Management, IR centric Sales 369 • There is a loss of 40 realizations because of lack 242 172 193 of data at LC level. 142 • India is not the first choice for corporate internships for an international students. The reasons behind Opportunities Matches Realizations the same are. • Poor expectation settings from the sending entity • Job Role alignment in Opportunities • Weak Internal Marketing

EP Lead Implementation

Internal Marketing

• Website creation cancelled. The portal of Global Talent will be integrated in the new aiesec.in • National Stakeholder’s Dinner on the 24th of April.

• The lead implementation framework delivered • The tracking and development mechanism to be created in April

• Utilisation of Chindia Conference to drive iGIP Sales • IndoRussia initiated with 5 different LCs

Way Forward

B2B Marketing

• LDM Implementation: Leadership Development Module will be implemented in every experience we deliver. We will do it in partnership with our partner companies. The process will start in April and carry on till June. • Internal Marketing: We will create a team to create content to help us showcase our opportunities in the internal network. • Sales Development: Sales development Programs will be executed in LCs with low sales capacity. • Global Startups: The new product will be launched in the first week of May for Sales to the LCs.

Inferences

• People Analytics has become a strong behaviour within the Talent Management Commission and also across EB's and MB's for their talent. However leaders need to develop their intuition and critical thinking abilities to provide inferences and create the appropriate action steps for stronger member engagement. • Although productivity, team minimums fulfilment and member engagement metrics are up, a large increase in exchange results is not being seen. This is still due to only 50-60% of the membership not producing results. Members are happy however they are not performing. • Number of IXPs down this quarter however number of interested and capable members has increased. • Members are currently starting their experience as a passive (8/10), specific induction objectives have not been met which is inhibiting exchange performance and member productivity for example 18% of TMPs believes they cannot be an ambassador for AIESEC. Inductions and Operational Cycles need to improve.

Recruitment 2013

2014

2015

7630 2853 1098 Members

2013

2014

2015

1.21 0.68

0.54

Productivity

• One of the biggest strategies this year to improve productivity and talent capacity health of AIESEC India was to decrease the amount of membership recruited each year. As shown productivity per year has increased drastically. Note that 2015 results show only Quarter 1 so a strong productivity for 2015 is projected. • However although the focus on recruitment is commendable, induction statistics tell a story about why the initial newie retention rate (within 1-2 weeks) is relatively low. These statistics include 26% of newies receive Personal Goal Setting, 35% believe in the AIESEC values. • IXPs was a big focus for recruitment, however there is room for improvement. AIESEC India has 8.1% of membership as IXPs but 35% of TMP who are interested and do not have financial/ family concerns.

82%

80%

24%

Purpose

63%

67%

Coaching

Reflection

35%

Plan

Training

Team Minimums • Launched 2 x AIESEC India LEAD conference for team leaders. 69% of team leaders who attended the LEAD conferences showed that they understand team minimums through personal assessment against only 44% of other team leaders. • Produced an MB Guide for every team leader. • Team Minimums focus through strong people analytics continued. • Based on the analysis, team purpose training and coaching has improved dramatically. • LC’s performing higher in all team minimums also improved in Net Promoter Score of the Team Member

Retention

Way Forward

• The following MC projects have added to increase in retention rate for AIESEC India from 2013 to 2014 as shown in the graph. • The concern is with a higher percentage of our TMP being junior or senior members, how can we improve the productivity from the state it is now.

2013

2014 61%

33%

Retention • • • •

Easier people analytics through human resources software and stronger use of EXPA. Further MB empowerment for the implementation of team minimums. Stronger operational talent capacity projects Implementation of Leadership Development Model into all ELD programs.

Inferences

• LC Attendance has not increased despite serious effort to improve learning engagement • Leadership not able to convert theory of the new changes into implementation; indicates network's need to still be spoon-fed • Online learning platform usage has not increased due to lack of consistent promotions • oGIP learning campaign indicates high return on investment of effort and time; but this process needs to be decentralized • On the local level, talent development is required to deliver LEAD and learning to both members and EB.

Course

Basic Sales for GCDP

558

Intermediate Sales for GCDP

149

Basic Sales for GIP

267

Intermediate Sales for GIP

CEM

166

CEM for EBs

Business Modelling for iGCDP

Recruitment for EBs

165

EP Prep for iGCDP interns

EP Prep for iGIP interns

Operational Learning

LEAD

•Battleplan Campaign: Action plans given to LCPs and Tracked •Content Generation for Expansions: Creation of an exhaustive content plan for all levels of hierarchy in expansions entities initiated and to be launced soon

• Change of platform to Udemy stalled because of financial constraints • oGIP Learning Campaign & LEAD Implementation Initiated • iGIP, iGCDP, oGCDP Campaigns designed • VP TM Empowerment for Learning Content Generation

• LEAD at ANC designed and delivered with LEAD partner to aid team formation and storming • 2 YLC run as complete LEAD conferences • YLC used as a platform to sense Team Leader content requirements

Way Forward

Change Management (EXPA Edu.)

• • • • •

Cluster based webinars, or in even smaller groups of LCs to track and ensure attendance Conferences to be used as a space to co-create implementation methods Relaunch of Learning Academy with gamified format, tied to RnR Learning Campaigns for iGCDP, iGIP, oGCDP to be introduced. NTT to deliver training on learning content design and delivery for LCPs, EBs and TLs

Inferences

• Poor tracking in LCs despite giving reporting templates in advance • GT and GC brand shift has helped LCs in simplifying their brand messages but brand shift hasn’t happened completely • Recruitments conducted well in a short duration with focus on specific channels, use of local forms mainly. • EXPA adoption low in LCs

Global Leader Brand

Commission Restructure

• Brand shift for GT and GC are done. • GT brand shift complete with brochure and active Facebook page dedicated to GC • GT brand shift scheduled for Q4

• Shift to GL brand & successful implementation of national campaign • Local chapters finished Recruitments in an average Of 3 weeks • Over 12,000 student Applications received

• NST summit conducted • Marketing transition hub • MC workdays for Event Standards conducted and its Output was released at ANC

Events

Scaling up Alumni Database

Brand Reputation Building

• Well organized events by Local Committees ex: AIESEC in Delhi IIT • National Stakeholders’ Dinner as curtain raiser for IC 2015 WAY FORWARD: • National AlumNite campaign with uniform brand across the country • Initialized follow up mechanisms for Events

• Consolidate LC Alumni Data • Shift to an external Alumni Management platform initiated WAY FORWARD: • Master tracker for all AIESEC Alumni in India • Increased accessibility and functionality of Alumni Network portal

• Refreshed website launched • Project 2014- photobook and 2 2014 videos released • Video content like democracy Led to social virality • Successful #she campaign for Twitter conducted with Global participation • Event standards made for Balakalakaar & Youth Speak Forum • National Stakeholders’ • Dinner in the works • External brand audit Conducted for 10 LCs and Overall YEs India brand in Student market

Way Forward

GT & GC Branding

• National Stakeholders’ Dinner as a nation wide servicing event • Global Talent Brand Shift in LCs • Content evolution for all AIESEC channels for more attraction to website • Voice.aiesec.in • Event standard implementation for YSF and BKK with LCs • Working on commission for leadership development

Inferences

23550000

• There is a need of an evolved product and LCs working more with the National Office on delivery • We need to reach out to more people for Board Additions in the coming Quarter • Need to increase Sales Training across AIESEC India. There is also a need for LCs to work more with the MC to increase the scope of partnerships in the next 1 month.

National Sales 12200000

NEP 8555931

6350000 5000000

GCDP Total

6001831 2554100 0

Target

Achieved

Youth Outreach

Board Management

Commission Management

Currently we are working on the renewal plan for BHB. Delivery for Linkedin, Microsoft (regional coordinators to be announced shortly), Support My School in coordination with the CC since it may involve a larger angle. B’lue is currently not our National Partner.

The second Joint Board Meeting was conducted successfully on 4th of February at Bombay House. A total of 4 fresh invites were sent but turned down due to commitments from the invitees end.

Big Summer Involvement was discussed with the commission at TakeOff2015. Commission Campaign to directly contribute to the MoS of the portfolio

National Stakeholders’ Dinner

GCDP Projects

IC Sales

Worked on as a Joint Project with Marketing for support with respect to the venue (best possible rates) and Board Members involvement. Adhoc support as and when needed.

Impact showcasing problem to the clients. Though there is an interest, converting them into partners has been a problem. Impact calculation and reporting methodology coming in place for the clients reporting.

Key Partners we are in talks with right now are: Reliance Global Communications, TI Cycles and Aditya Birla Group. Officially none are signed as of now.

Matches 335

Realization

300 160

Term Target

146

Achieved

NEP Delivery

New Sales

• The benefits of working with a large MNC is being sold an has been recognized by major EY partners. (eg: permanent employment, high salary, etc) • Pilot entity for CFs implementation for global partners which has lead to more EPs applying to NEP opportunities.

• Rolled out new delivery model and involvement of LC, MC and national partnership managers • The new model will be implemented with effect from Q2. LCs have been prepared. • The model being used as a selling point internally and externally.

•

Way Forward

Internal Branding

• •

We have added 4 new partners: HCL, Tata Strive, Mpower Edupreneurs & Sutherland Global Services 5 More Potential partners in the pipeline Increase in LC involvement in sales leads will really be a game changer

• Major focus on addition of 2 more clients as National Partners • New round of Board Invites to be sent out. Currently we are working on getting introduced to the offices. Looking to add 2 more Board Members by June 2015 • NST to look into increasing the sales talent of AIESEC India. SOPs for National Partners • Launch of the basic impact report at NSD and would be followed up with the clients post this event • Engagement Plan in place for all 3 potential partners and the aim is to convert these clients with documents signing in May 2015 • LCs should ensure sufficient training for iGIP and BD teams to carry out the respective roles in the NEP delivery. • LCs should be more pro-active in upscaling top local clients and passing on potential sales leads • All NEP numbers to be realized on LC ID and counted as LC numbers and income to be shared as usual.

Inferences

• The move to taper off the Commission has shown positive initial results (or in some cases no change) to any KPIs. This has enabled a completely Backend approach. • LCs are not utilizing Discover India, with some LCs not at up to speed with updating LC Pages on the Platform. • LCs that are using the Support tool efficiently and effectively are showing a lot of positive results like ELD conversion and higher customer satisfaction

Discover India

Discover India Mobile App •

• •

Portal is fully done, except for LC Pages Discover India now a Quality Manager MoS

Support Tool •

•

Way Forward

•

Support tool now VP Marketing & QM MoS ECB handling tickets from MC side Massive growth in system KPIs (>500%)

•

Alpha of the app is ready and base UI & basic Backend has been created. Features like Group Chat, Geographical Interactions & Support features

EXPA • •

Work with AI to fix all bugs relating to AIESEC India Webinar training series run for EBs & MBs

Internal Communications • Network Newsletter Launched

• Enabling EPs to directly share stories to blog & training QMs to capitalize on platform along with a Branding plan • Working with LCs to pilot and integrate App into everyday operations • Opening channels for EXPA Consultancy • Initiating MC Podcast for quick updates • High focus on Knowledge Management for the coming Quarter • Looking to standardize basic processes for the same.

Full Members

Member on Probation

Member on Alert/Entit y in Debt

Entit y Development • Ops and Back Office team know cluster wise plan of implementation • Focused Network Communication

Way Forward

Coaching Model Implementation

• Coaches will help LCs to get specific direction towards BIG SUMMER • Weekly calls with LCPs will feature from now onwards • Understanding and sensing strategies to the national office for way forward • Real time consultancy by the coach for Q2 is the focus.

• 20 Coaching Visits done. • Coaching Visit feedback taken from LCPs • Coaching conversations during and post ANC

International Expansions

Way Forward

• POC has been established with Bangladesh • Feasibility study done with ICB Chair • Meetings with stakeholders to assess market are done

• Passing a motion for restarting operations in VLM, May • POA for the POC in Bangladesh, India and ICB will take place. • Budget allocation for Bangladesh support from our end.

MC Expansion

Official Expansion

Interest Group

Training & Development

Way Forward

• Overall, Expansions have how Operational Growth of over 100 % • iGCDP performance has improved considerably • 3 Entities Upgraded to Official Expansions, 3 entities legislated as IG's (Mysore, Nellore & Patna. • 3 entities jumped cluster to Pre LC/Evolution Cluster (AIESEC in VIT, BITS Mesra & Udaipur) & 3 entities jumped to accelerating cluster (Amritsar, Kochi & Varanasi).

• • • •

Capacit y Building

MC Init iated Expansions

•

70% membership across OE's have been allocated to Focus Program (oGCDP) • GIP performance has grown by a meagre 7% • Expansions Training Module developed by the National Trainers Team (To be released soon!)

• Expansions in Jammu, Assam, Shillong, Sikkim. Expansion to previously untapped regions in the South by JNC. • 96 students contacted in the North East for oGC

LCC Coaching Program training by NST's Framework for smooth transition for entities ugrading to MoP from OE Further development of the Expansions Clustering Model to inculcate growth and cluster minimums in order to give structure to Expansions.

Inferences

Income • • • • •

Over all Increase in Admin fee of the MC. Decrease in the BD income of the MC. Financial Income increased the cash flows of the MC. LCs are planning is on short timelines. Bad Knowledge management during transitions.

Expense

Profit

9543884.4 5 5556311

3987573.4 5

Indian Rupee (₹)

Banking

LC Education & Assessment •

•

Forms for opening of new bank accounts sent to all LCs and in the process of opening. Delay in opening of accounts due to slow responses from LCs.

• • •

BD Income

Reserve Re-Structure & Increment

13 LCs attended the Finance conference that happened in mumbai. 2 Day NST training and induction conducted. LC visits and auditing to start in April. Risk Assessment report to be released to the network by the end of ANC.

LC Recon Income

• • •

Over all reserve increased by 35%. The net amount increased by 30,00,000/New Reserve restructure for the MC has been formulated along with a reserve policy. Reserve policy and accounts for LCs to recreated in April

Financial Income

4650520 3829064

1064300

Indian Rupee (₹)

₹139550

LCs wit h Fixed Deposits

Average FD per LC

₹0

LCs wit h External Debts

LCs wit h Debt to MCs

Average Debt

Quarterly Profit /Loss

₹39,87,573.4 ER Receivables

Way Forward

₹22,00,000 • • • •

LC Receivables

₹1,02,51,293.03 Reserves

₹1,27,00,000

Centralization of Data at the national office. Minimum Rasing targets for year the national BD team to be mandated. LCs need to start long term planning. Implementation of the national & local reserve restructure.

Conferences & Summits

Finance Conference No. of Attendees: 12

Annual Leaders’ Conference Hotel Nest Sankarpur, West Bengal Number of Delegates: 400 Young Leaders’ Conference (MB Conference) Gulmohar Resorts Silvassa Number of Delegates: 75 Reserve Restructure Summit (Finance), Mumbai (MC Office) No. of Attendees: 6

Marketing NST Summit No. of Attendees: 5

Finance Summit, Mum. No. of Attendees: 5

Forum

MENAXLDS, Morocco International Presidents’ Meeting, Cambodia Number of Attendees: 2

No. of Attendees: 1

APC, Korea No. of Attendees: 1

BRIC Summit, Macau No. of Attendees: 9 (2 MC + 7 LCPs)

oGIP Innovation Summit No. of Attendees: 6

Marketing MC Workdays No. of Attendees: 4

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