Summer Peak oGE/oGV Waves
Why IR waves strategy? Bringing FOCUS Better TARGETIZATION MAIN BOTTLENECK: CURRENT SU-APL 11% IN GV AND 13% IN GE CONVERSION RATE ): WHEN WE UNDERSTAND WHICH OPPORTUNITIES TO PROMOTE AND WHEN WE CAN GUARANTEE OUR TARGETS WILL BE BETTER ALIGNED FROM PROMOTION TO APPROVAL, INCREASING SU-APD CONVERSION! ALSO WE DECIDED TO EXPLOIT THE TIMELINE OF THE REGIONS, MAKING SURE WE CAN SHAPE OUR OPPORTUNITIES WITH THE TIMING OF THE CUSTOMER (EX. IN MAY THE TICKETS TO FAR PLACES ARE VERY EXPENSIVE, SO WE WILL FOCUS IN EUROPE).
Better EDUCATION MAIN BOTTLENECK: 40% OF APL IN ENTITY PARTNERS RIGHT NOW OUR MEMBERS ARE NOT BEING ABLE TO LEARN HOW TO SELL THE COUNTRIES AND IS VERY HARD FOR THEM TO UNDERSTAND HOW TO SELL 10 COUNTRIES AT THE SAME TIME, SO THAT’S WHY WE WANT TO BREAK DOWN THE EDUCATION PROCESS TO BE MORE EASY AND FIXED IN THE MIND OF MEMBERS AND TEAM LEADERS BY PROVIDING EDUCATION AND MATERIALS IN DIFFERENT MOMENTS, GIVING THEM TIME TO PRACTICE AND LEARN BY DOING.
Better CODELIVERY NPS OF OGV HAS 30% OF DETRACTORS AND 22% IN OGE IF WE KEEP APPROVING IN 50 DIFFERENT LCS AND COUNTRIES WE WILL NEVER BE ABLE TO TRACK AND GUARANTEE GOOD CUSTOMER EXPERIENCES, FOCUSING ON LC2LC SETTING AND EDUCATION IS THE BEST WAY TO GUARANTEE LEADERSHIP DEVELOPMENT IN OUR EXPERIENCES.
Timeline
FEV | MAR | APR | MAY | JUNE | JUL W1|W2|W3|W4 W1|W2|W3|W4 IXP & MOLTIPLICA LC2LC SETTING
BEST
PREP WAVE AP/MEA PREP
PREP = PREPARATION WEEK
W1|W2|W3|W4 W1|W2|W3|W4 W1|W2|W3|W4 W1|W2|W3|W4 SUMMIT WAVE AMERICAS PREP
EUROPE WAVE PREP
REALIZATIONS PEAK :D
Countries per Wave GV
AP/MEA WAVE
AMERICAS WAVE
TAIWAN, MOROCCO AND INDONESIA
BRAZIL, MEXICO AND COSTA RICA
EGYPT
GE
BRAZIL
EUROPE WAVE
UKRAINE, TURKEY AND GERMANY
UKRAINE, TURKEY, ROMANIA AND GREECE
AP/MEA Wave MARCH
LOCAL COMMITTEES WEEK 1 (1-7/03)
WEEK 2 (8-14/03)
PROMOTION INTENSITY
PREPARATION WEEK LC TO LC GOAL SETTING PREPARE ADS AND MATERIALS PROMOTION • TRAIN THE MEMBERS FOR SELLING THE LC2LC AND ATTEND THE WEBINARS • SCHEDULE PHYSICAL TOUCHPOINTS • GTCM SETTING AND CORNER PLANNING • CENTRALIZE LC2LC OPPORTUNITIES IN A TOOL
•
WEEK 3 (15-21/03) WEEK 4 (22-28/03)
WEEK 5 (29/03-04/04)
CONVERSION TOUCHPOINTS
•
CLASS SHOUTS AND SALES POINTS • FACEBOOK ADS RUNNING • UR ACTIVITIES • PUTTING OFFLINE CONTACTS IN THE SPREADSHEET • CALLING DAYS AND CONTACT MAX 24/48H AFTER THE SU/OFFLINE CONTACT GATHERING. •
• •
CONVERSION TOUCHPOINTS TO PROCESS PEOPLE • CONTACT AND FOLLOW UP EPS DAILY PREPARE YOUR EPS FOR BESTCO ACTION SPACE!
AP/MEA Wave MARCH MC SIDE WEEK 1 (1-7/03)
WEEK 2 (8-14/03)
PROMOTION INTENSITY
PREPARATION WEEK
•
PROMOTION MATERIALS • IR WEBINARS • IR HUB WITH ALL THE MATERIALS FOR YOU • OPPORTUNITIES TOOL
WEEK 3 (15-21/03) WEEK 4 (22-28/03)
•
• iCOMM RECOGNIZEMENT • POST YOUR PHYSICAL ACTIVITIES HERE • ADS RUNNING NATIONALLY ALSO • EMAILS FOR THE EPS ABOUT THE PROJECTS AND COUNTRIES COMISSION/CLUSTER IN THE FIRST WEEK AND OGX CHAT IN 18-19/03.
WEEK 5 (29/03-04/04)
CONVERSION TOUCHPOINTS
•
• ACTION SPACE IN BESTCO! TIPS ON CONVERSION AND BREAKING EXCUSES • iCOMM RECOGNIZEMENT
IR HUB MEA/AP WAVE www.educationhubitalia.com/middle-east-africa-asia
FAQ Should I promote only these countries?
How I bring sense of urgency for my customer?
NO, BUT YOU SHOULD FOCUS OF PROMOTING YOUR LC TO LC OPPORTUNITIES IN THESE COUNTRIES FOR THIS PERIOD OF TIME.
BRINGING SENSE OF URGENCY AND SCARCITY . «I can only keep you this spot for XX days» «If you want to reserve your spot in the project, you should start the process now, otherwise we will not have many opportunities left in the next week » « I found this special opportunity just for you, but I need you to apply until XXX time, ok?» «I`m trying my best to hold your spot with country XX, but I need you to apply/acc until the XX day»
Select the subproducts and SDGs you want to promote in these LC2LCs and do GTCM based on the right target for them, teach your members about the countries and projects you’re working with. However, the members should be able also process and give the customer the opportunities of other countries if they want. If you have only one LC2LC there you can also promote other countries and projects you’re working with. You can approve them also out of the campaign, the main goal of the campaign is to targetize very well and guarantee focus, intensity and education to increase our conversion rates.
Thank you