I
AIESEC in
ITALY 15/16
NST 2016 Booklet MARKETING
General Information Applications must be sent to denny.casabianca@aiesec.it and MCVP responsible at @aiesec.it
Applications must not exceed the 5 pages and font size 18. All the positions are open to internationals if not differently stated! All the position are from March 2016 until September2016
Positions
NST SMM Facebook + Instagram
NST TL DM {open}
MC VP MKTG
NST SMM LinkedIN, Twitter, Youtube
NST Web Manager and Web Analyst
NST TL MKTG {taken}
Copywritter
Dead lines
DDL: 22.03 15:00 GMT+1 NST TL DM {open}
MC VP MKTG
NST SMM Facebook + Instagram
DDL: 18.03 15:00 GMT+1
NST SMM LinkedIN, Twitter, Youtube
NST Web Manager and Web Analyst
NST TL MKTG {taken}
Copywritter
DDL: 22.03 15:00 GMT+1
DDL: 22.03 15:00 GMT+1 DDL: 22.03 15:00 GMT+1
Benefits
External&Internal training for Social Media & Web mntg & Team mngt Leading the team of NST Personal coaching from MCVP MKTG Professional development in MKTG area and virtual management
KPI
NST Retention Rate Team Minimum Implementation Rate % of contribution of Social Media and WEb management to Exchange goal
NST
Digital Marketing Job Description
NST Team Management Support synergy between DM team Synergy with NST TL MKTG Ensure communication NST-LC, NST-MC. Deliver webinars Responsible of coordination of Campaigns delivery and AIESEC brand positioning on National digital channels Accountable about NST MKTG team and performance Report on NST project and team development Support national strategy development
Requirements Strategical Thinking Effective Communication Team Management Result-oriented Fast Learner Fast decision making
Questions
NST
TL Digital MKTG
1. What’s your motivation to apply? 2. What are your strengths to fulfil the responsibilities of the position you choose? 3. What do you think should be the three priorities of TL NST in the next 6 months? 4. How would you ensure team standards implementation in the NST team?
Benefits
External&Internal training for Social Media & Web mngt Experience in working in virtual and international team. Professional knowledge for SMM
KPI
%growth of leads for ELD programs % Engagement of Social media channels (likes, shares, comments of posts etc.) #Total Likes/subscribers % of customers contacted through social media % Completed strategies % Initiatives implemented
NST
NST SMM (x2) Job Description
NST Social media manager is responsible for the brand positioning of AIESEC Italia in its current Social media channels: - Management of the channel - Creation of Editorial calendar based on exchange focus - Weekly analysis of the channels and taking actions steps based on it - Reporting to NST TL DM. - Assist to national webinars when needed - Try and experiment new way of approaching&engaging our customers in SM
Requirements Italian Speaker Excellent communicator & creative thinker; Commitment Knowledge of English Management and organizational skills Data analysis skills Fast Learner Updated with Social Media trends
Questions
NST
SMM Facebook and Instagram
1. What’s your motivation to apply to this position? 2. How many hours per week you can commit for this position 3. Create a proposal for Social Media campaign for Global Citizen based on the content line; Social Impact with SDGs in Facebook; 4. Structure a weekly calendar of FB for AIESEC Italy Page. Expected date to start working: 21st of March
Questions
NST
SMM LinkedIn, Twitter, Youtube
1. What’s your motivation to apply to this position? 2. How many hours per week you can commit for this position 3. Create a proposal for Social Media campaign for Global Talent Teaching in LinkedIn 4. Structure a weekly calendar of LinkedIN for AIESEC Italy Page.
Benefits
NST Web manager &Analyst
KPI
Job Description
Experience in virtual team Develop analizing skills Get professional experience working on IT activities
# of updates on the website # SEO analizing # improving SEO # online strategies implemented # monthly digital reports A/B testing
Website Optimization of AIESEC in Italy website A/B testing Analyzing website data and taking decisions based on it Weekly Collecting & Updating LC needs for local websites
Requirements Wordpress , html, php, java Organizational skills Commitment Fast learner Adaptive to changes
Questions
NST
Web Manager & Analyst
1. Why are you applying for this position? 2. Mention your AIESEC experience? 3. Biggest achievement and failure as AIESECer, what did you learn from them? 4. Make a list of 5 improvements of aiesec.it website and put the action steps in a timeline.
Benefits
Improving creative thinking and Writing skills External Trainings Participate in Virtual team
KPI
#Contents created #A/B tests on landing pages
NST
NST Copywriter Job Description
Copywriter will be responsible to edit and if needed create copywritting for hard content of the B2C campaigns and contribute to A/B testing of the contents on the landing pages of aiesec.it
Requirements Italian Speaker Writing skills Excellent communicator & creative thinker; Commitment Knowledge of English Management and organizational skills Data analysis skills Fast Learner
Questions
NST
Copywritter
1. What’s your motivation to apply to this position? 2. How many hours per week you can commit for this position 3. Provide an example of copywriting you did? If not give feedback on the copywriting on landing page of Global Citizen
Contacts
MCP – Guiscardo Urso: guiscardo.urso@aiesec.it MC VP F&L – Alberto Caviglia: alberto.caviglia@aiesec.it MC VP OD – Denny Casabianca: denny.casabianca@aiesec.it
AIESEC in
ITALY 15/16
OD Director – Benedetta Turrin: benedetta.turrin@aiesec.it MC VP CR & OD Director- Marco Borgo: marco.borgo@aiesec.it MC VP BXP– Giuseppe Trovato: giuseppe.trovato@aiesec.it MC VP PR – Silvia Compagno: silvia.compagno@aiesec.it MC VP MKTG Yildiz Alidzhikova – Yildiz Alidzhikova@aiesec.it MC VP oGCDP – Rebecca Ravelli: rebecca.ravelli@aiesec.it MC VP iGCDP – Danio Baù: danio.bau@aiesec.it MC VP oGIP – Vladimir Bujosevic: vladimir.bujosevic@aiesec.it MC VP TM – Rachel Lun: rachel.lun@aiesec.it BD Manager – Cristina Viale: cristina.viale@aiesec.it MC VP GIA – Martina Matarazzo: martina.matarazzo@aiesec.it