SAP in MENA SAUDI ARABIA
EGYPT
Steffen Reisacher, Strategic Business Development EMEA
QATAR
UAE
KUWAIT
JORDAN
LIBYA
Palestine
SYRIA
JORDAN
BAHRAIN
OMAN
LEBANON
SYRIA
IRAQ
IRAN
Short Introduction
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Business
Software Cloud, Social+ Bus. Networks
What is SAP?
Run Collaborate
Revenue
People Analytics Departments
Industries
Consumers
Better
Decide
Applications (ERP, CRM‌)
Operate
Database + Integration Technology
Adapt
Mobility + M2M
Connect All of the above!
Cost
Risk
Sustainability
Convergence of four key technology trends
Connectivity • Smartphones outsell PCs • By 2013, more than 15 billion devices will be connected to the Internet using a mobile device
Big Data • Data volume doubles every 18 months, with 85% of that data contained in business domains
Cloud • 80% of new software offerings were available as cloud services in 2011
Social Media • More than 1 billion people access social networks
• Facebook overtakes Google as the most visited Web site
Consumerization of IT © 2013 SAP AG. All rights reserved.
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Š 2013 SAP AG. All rights reserved.
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Technical Rebound Causes Strong GDP Growth Projection SW Forecast Growth at 12%, HW Forecast at 9% MENA Economy
MENA IT Market MENA IT Spend, €B (1) 32.2
24.8
6.0
13%
Services
3.2
12%
Packaged Software
23.0
9%
Hardware
22.3
4.2 2.2
3.7 2.0
8th
Modernization
Largest economy (1)
Saudi Arabia alone invests $385B (2009-14) in Conditions of Life, Health and Education
300 m
16.6
18.4
2012
2013
Diversification
4.9-12%
Reduced dependency on Oil&Gas: KSA 45%, UAE 32% of GDP
12% Expected SW spend growth
© 2013 SAP AG. All rights reserved.
Mega Construction $1.2T+ investments in Top 100 Projects (1)
Based on PPP GDP 2010, 5th when including sanctioned countries
(2)
CAGR (11–16)
Population
in SAP relevant countries
2016
MENA License spend by industry 13%
Expected GDP growth
CAGR (12–16)
+10%
(1) (2)
14%
15% 15%
Financials and Insurance Services
20%
12%
Public Sector, HC, Education
53%
12%
Process, Utilities, Discrete, Trading
As per IDC Black Book Q3/2012 (November 2012) IDC MENA report 12/2011
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