Lufthansa - Future of Hand Luggage

Lufthansa - Future of Hand Luggage

Lufthansa ‘Future of Hand Luggage’ | Looking for creative and out-of-the-box ideas about designing the optimal hand luggage experience, Lufthansa has launched a ‘Future of Hand Luggage contest’ co-creation contest.

From September 24 until November 19, Lufthansa is inviting the general public to join their open community, submit their idea in the following two categories: ‘Improving the Hand Luggage Process’ and ‘Co-Design the Next Cabin Suitcase’, classify in which step of the Lufthansa passenger travel chain their idea fts, and rate and evaluate ideas with community members.

In mid-December, a international expert jury of senior Lufthansa product managers will thennarrow the pool down to the top three ideas, taking the ratings and remarks on the website into account. The winners will be announced in January 2013 and will be invited to present their ideas to Lufthansa’s executive leadership, as well as a piece of Lufthansa cabin luggage.

The Lufthansa Open Innovation contest has attracted 600 participants and 175 ideas in its frst 3 weeks. Besides the Future of Hand Luggage contest, Lufthansa Cargo has also just launched the second edition of its annual co-creation contest, aimed at improving customer service in the airline cargo industry.