Jeju Air x BigBang

Jeju Air x BigBang

Jeju Air x BigBang | South Korea's entertainment industry has been burgeoning since the inception of the Hallyu phenomenon. Brands across Asia have been quick to collaborate in a variety of ways. In Korea, Jeju Air has recently partnered with BigBang, a South Korean boy band that enjoys immense popularity in the country as well as the region, particularly among the younger demographic.

As part of the partnership, Jeju Air and Big Bang launched a co-branded website for fans in Korea and the airline prominently features a portrait of the fve-member band on the sides of one of its 737s. Jeju Air is also sponsoring BigBang's tour through Hong Kong, Thailand, Philippines, Vietnam, and Japan, while the band has endorsed Jeju Air as their preferred carrier.

Through the collaboration with BigBang, Jeju Airlines expects to increase the number of visitors to South Korea from Japan and other Asian countries. For example, to promote its flights to Seoul and Busan from Hong Kong, Jeju Air also handed out an airplane model to those who booked a round-trip ticket from Hong Kong, which created a surge in bookings due to Big Bang’s popularity.

British Airways, meanwhile, earlier this year teamed up with British boy band One Direction to tap into One Direction's broad fan base in order to raise money for the Comic Relief charity.