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Virgin Australia - The Romance Is Back
Virgin Australia - The Romance Is Back
Virgin Australia The Romance Is Back | After years of operating as an LCC in the Australian market, Virgin Australia underwent a major metamorphosis last year. It rebranded and repositioned itself as a ‘new world carrier’, adopting a new model that focuses on attracting more business travellers and offering a premium passenger experience.
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The airline has just launched the latest push of its new ‘no-frills chic’ brand image with its new commercial titled “The Romance is Back.” The video features one of the airline's flagship Airbus A330 aircraft coming together mechanically in a stylized way. The imagery is quickly followed by copy reading “It takes more than an amazing aircraft to make an amazing airline,” and the cameras pan out to show a large group of Virgin Australia staff walking stylishly towards the new plane in their new uniforms. The spot was directed by Australian director Daniel Askil and is set against the 1960s-style song S'Wonderful.
The spot, uploaded by the airline to YouTube on September 28, was released the next day as part of the television broadcast of the widely-watched Australian Football League Grand Final, “one of the highest rating broadcasts of the year in Australia.” Within a week, the ad had generated nearly 100,000 views on YouTube, and was followed up by a print and web campaign using images from the video, showcasing people at the forefront of the airline.
