Lufthansa - Business Class Planking

Lufthansa - Business Class Planking

Lufthansa ‘Business Class Planking’ | Lufthansa in May 2012 was the frst airline to take delivery of the passenger version of the new Boeing 747-8i, which also featured the airline’s new full-flat Business Class seat.

To promote its new Business Class product, the airline collaborated with German creative frm Kolle Rebbe to create a short campaign putting a humorous spin on the act of lying down. The spot features people in lie-flat positions in various locations around the world such as libraries and diving boards, with copy stating that Lufthansa’s launching a guaranteed lie-flat experience “Because people like lying down.” The idea behind the video, which has generated nearly 200,000 views on YouTube sofar, was that people naturally like to lie down, and that Lufthansa makes it happen with just one touch in the new Business Class cabin.

To drum up curiosity, the day before the release of its 'Planking' spot Lufthansa released an 11-second teaser on YouTube showing a man planking and copy stating “One more day.” This video got over 3,300 views.

The ‘Planking’ commercial was also featured on television in Germany and at cinema preview screenings in India.