Virgin Atlantic - Fitfoo Ice-cream Truck

Virgin Atlantic - Fitfoo Ice-cream Truck

As we have covered in previous editions of the Airline Marketing Report, Virgin Atlantic crew have regularly toured the streets of the cities they fly to, including New York (where the airline’s award winning ‘Virgin Atlantic Digital Park Bench’ campaign generated a large viral following) and Boston. The campaigns, which were about targeting passers-by with complimentary gifts, were aimed to generate awareness of the airline’s presence outside of the UK.

The airline’s latest campaign was created in Hong Kong, from where VS flies both to Sydney and London Heathrow, and has a presence warranting a Virgin Atlantic Clubhouse.

The airline took advantage of the hot weather in July this year in Hong Kong by taking over an ice cream van and offering cooling treats to people in the street, similar to a campaign JetBlue ran earlier this year in New York City.

A group of Hong Kong-based Virgin Atlantic cabin crew accompanied the van as it toured around areas in central Hong Kong.

The events, similar to other Virgin Atlantic #fitfoo (Flying In The Face Of Ordinary) campaigns, were then documented on Facebook , where the photos managed to receive over 1,000 likes.