Norwegian - Postkorts

Norwegian - Postkorts

Norwegian, Europe’s third-largest low-cost airline, has partnered with Postify Postcards to create an alternative marketing campaign that aims to be both fun and relevant to both the recipient and user, similar to Lufthansa’s postcard campaign in Istanbul (featured earlier in this month’s report).

Launched in mid-2013 (and still ongoing), Norwegian lets its passengers and social media fans customize their own postcard with digital images from their holiday and send it as a physical, printed, postcard to their friends or family, free of charge. When signing in via Norwegian’s Facebook and Instagram pages, users receive a voucher which they can use to send the free postcards in either a traditional A6 format, or the square Instagram format, using the Postify mobile app.

For Norwegian, offering the 5,000 branded free cards is a thoughtful gift for travellers who want to surprise their friends and family, although the fact that the batch of 5,000 free cards is still available raises a question whether the campaign has been very popular indeed.