Southwest Airlines - Twist The Cookie

Southwest Airlines - Twist The Cookie

America’s largest low-cost carrier Southwest has joined forces with another popular US brand, Oreo, to bring a sweepstakes competition to its social networks. This isn’t the first major brand collaboration for the airline in the past few months, as Southwest during the US holiday season teamed up with consumer brands including Dr. Pepper and Nintendo for joint marketing initiatives.

Southwest’s latest four-weekly collaboration comes as a competition that is based on the traditional way of eating Oreo cookies, that is separating the cookie to get at the cream inside. Every few days Southwest posted a virtual cookie on its Facebook site, asking its fans to to guess the city that was cryptically illustrated in the cream inside the cookie.

Each entrant could participate once a week, in order to help them get closer to the prizes, which included a selection of round-trip Southwest tickets, a USD 500 Visa gift card, and a year’s supply of Oreo cookies.