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KLM & JAL - Mobile Freebies
KLM & JAL - Mobile Freebies
As airlines invest and develop their mobile phone applications they are increasingly promoting the new functionality of their mobile apps, in order to increase the adoption by passengers. Besides print ads or online videos (see this Air France video for example), airlines such as KLM and JAL have also come up with ‘mobile freebies’.
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In early December 2013, KLM offered users in Hong Kong, Singapore, Norway and the USA of its new mobile flight booking functionality a free mobile phone charger (whilst stocks lasted). Customers booking a ticket via the KLM mobile app received an email from KLM with instructions on how to claim their free gift. In total, over 14,000 flights were booked via the KLM mobile app during the monthlong campaign and all the mobile chargers were given away.
Japan Airlines, meanwhile, incentivized the use of its ‘touch & go’ self-service check-in and boarding service called ‘QuiC’. Launched in October last year, passengers who use the QuiC service can either print out their barcode at home or use the barcode (or NFC chip) on their mobile phone to go through security and self-board on domestic flights.
Between January and March 2014, when the barcode or NFC chip is scanned at the gate, QuiC users will receive a printed boarding information slip which on the back contains a coupon for a free McDonalds breakfast or cheeseburger and fries to be used at all McDonalds outlets in Japan.
