Turkish Airlines - Selfshot

Turkish Airlines - Selfshot

We recently covered Turkish Airlines’ ‘Kobe vs Messi Shootout ’ commercial, which was the most successful YouTube airline video of 2013, reaching over 130 million views.

In the latest iteration of the campaign, THY has launched the ‘Selfshot ’ iPhone app, which can be downloaded for free from Apple’s app store. The app allows users to take their selfies (self portrait shot ) and combine them by choosing one of the destination ‘backgrounds’ featured in the commercial and share their ‘selfshot’ on social media, giving the illusion that they are actually in location, due to clever photomanipulating software embedded into the application.

Selfies that are posted using the #selfieshootout hashtag will also be available via the ‘Widen Your Selfie ’ microsite. The most liked and retweeted selfies which are taken with the app and shared on social media over a 3 month period, will receive one roundtrip ticket from Turkish Airlines.

THY’s ‘Selfshot’ campaign mirrors previous airline campaigns that tap into the popular selfie trend, such as Malaysia Airlines’ ‘Snap Selfie, Take Bestie ’ and Virgin America’s ‘Summer of Selfies’.