Delta - #GoldLuckKiosk

Delta - #GoldLuckKiosk

Acting as the official airline of the U.S. Ski and Snowboard Association (USSA), Delta during the run-up to the 2014 Winter Olympics in Sochi has provided ski and snowboard fans with an opportunity to wish the USSA athletes ‘#GoldLuck’ on the world’s biggest winter sports stage.

During December and January, Delta has placed Delta #GoldLuck venues at USSA qualification events in Colorado, Utah and California where fans could record a ten-second personalized video message in a mobile video unit and share them via Facebook and Twitter. The main objective of the campaign – and purpose of all of the videos assembled and broadcast on Delta’s Facebook page – was to serve as motivation for the athletes in their endeavor to qualify for a place in the USSA for Sochi.

During the events, US skiing athletes, such as professional snowboarder and 2010 Olympic Team member Louie Vito helped host the #GoldLuck events, greeting fans and helping them create their #GoldLuck videos. Besides the mobile video units that were placed at USSA Olympic qualifying events, Delta also placed #GoldLuck booths at select airports during the month of January.