Scoot - Yogazone

Scoot - Yogazone

Given the timezone that Scoot is in (GMT+8), they were the first airline in the world this year to launch an April Fools’ Day campaign. An email with the subject, “S-t-r-e-t-c-h out in the Scoot YogaZone” was sent out to its whole database, and photos featuring rather attractive yoga instructors in skimpy clothes posted on Facebook and other channels. The airline announced that it was going to offer hot yoga classes on board their flights from Singapore to Hong Kong, including raising the cabin temperature to 40.6 degrees Celsius for the Bikram Yoga enthusiasts.