WestJet - Metric Time

WestJet - Metric Time

Westjet April Fool’s joke saw the airline taking over the YouTube Canada homepage, announcing that the airline will be moving to Metric time, where instead of AM and PM, flight times will be displayed in milliminutes (a rather novel invention). There was a YouTube video , and a rather complex calculation explaining the conversion. The most hilarious aspect was that they even hinted that a smartphone app would be able to do the conversion.

While not as charming as Kargo Kids that they launched last year, we will be keen to see how viral this video goes, and whether it crosses the one million mark for ticket sales this year (they have done so previously).